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2006
2006 – 2009 Activity Report
Table of Contents
Preamble................................
Preamble ................................................................
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Ashoka’s Activities
Activities and Programs ................................................................
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Preamble
• The Jeun-ES program and the organization of various events for the general
Promote roles
models, engines of Leverage each
social change others’ ideas
Ashoka provides Ashoka Build infrastructure for
them a financial & encourages the sector
professional collaborations Ashoka spreads best
support and group practises and creates
entrepreneurship bridges to the business
and academic sectors
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ASHOKA’S ACTIVITIES AND PROGRAMS
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Economic Development / Professional Integration
Abdellah Aboulharjan
La Nouvelle PME (marketplace for Entrepreneurs)
France 2006
Through Young Entrepreneurs of France (JEF), Abdellah developed the desire and the
capacity to work among the youth of low-income neighborhoods. He is now working
to support the continuing development of enterprises that have already been
established. Ashoka has decided to support him in this new project.
Saïd Hammouche
Mozaik RH (Human Resources)
France 2007
Saïd has established the first recruitment firm with a specialization in diversity
whereby he is developing professional solutions for the youth of low-income
neighborhoods and transforming the practices of the HR sector.
Allaoui Guenni
Emergence
France 2008
Christine Théodoloz-
Théodoloz-Walker
IPT (Integration for All)
Switzerland Senior 2008
Jean-
Jean-Guy Henckel
Réseau Cocagne
France, Senior, 2008
By creating a network of more than 100 organic vedgetable gardens in France that
reintegrate thousands of long-term unemployed people, Jean-Guy has transformed
the notion of employability and created a national development model for the entire
citizen sector.
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Gilles Reydellet
Union Nationale des PIMMS
France 2009
In order to ensure that public services are available to everybody – even the most
isolated and marginalized citizens – Gilles developed the National Union of Multi-
Service Mediation Points, which operates mostly in poor remote urban and rural
areas and offers orientation and support to the inhabitants.
Danielle Desguées
Les Boutiques de Gestion
France 2009
To invigorate the entrepreneurial fiber in each of us, Danielle has created a network
of 4,000 Management Shops that spans across all of France. It informs, supports, and
orients potential creators, especially persons who are excluded from the workforce.
François Marty
Chênelet
France 2008
Jean-
Jean-Marc Borello
SOS Group
France, Senior, 2008
With an organization gathering more than 130 associations and businesses and 2500
workers, Jean-Marc is demonstrating both the usefulness and the necessity of
consolidating the citizen sector, and is key in developing this sector’s effectiveness.
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Didier Ketels
Droits Quotidiens
Belgium 2008
Didier is enabling the most vulnerable and excluded persons to understand their
rights and avoid legal problems by educating social workers and equipping them
with prevention and counseling resources.
Ryadh Sallem
Cap SAAA
France 2006
“Do not ask yourself what you can do for the handicapped but rather what the
handicapped can do for you!” Building on this idea, Ryadh has developed prevention
and education programs in schools and businesses.
Marc Chebsun
Respect Magazine
France 2007
Marie-
Marie-Noëlle Besançon
Les Invités au Festin (IAF)
France 2006
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Marie-
Marie-Dominique Genoud-
Genoud-Champeaux
As’trame Foundation
Switzerland 2007
Education / Training
Olivier Gaillard
TRANS-
TRANS-MISSION
Belgium 2007
Simon Houriez
Signes de Sens
France 2008
Simon is helping the deaf to experience culture and knowledge, and is creating
opportunities for them and the hearing to share common experiences, thus breaking
down prejudices and barriers between the two worlds.
Jean-
Jean-Claude Decalonne
Les Orchestres à l’école
France 2009
Reza Deghati
Aina
Afghanistan Senior 2008
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Environnement
Roberto Epple
ERN-
ERN-AQUANET
France/Europe Senior 2007
By coordinating and encouraging cooperation among the Europe’s major River Watch
Organizations, Roberto is protecting Europe’s rivers and helping to assure the
durability of a rare resource: water.
Jérôme Deconinck
Terre de liens
France 2008
Ignace Schops
Regionaal Landschap Kempen en Maasland (RLKM)
Belgium 2008
Ignace is channeling public and private investment into the protection of natural
spaces according to a coordinated development model and is helping make
environmental protection a major engine of economic and social development.
Pierre Rabhi
Mouvement pour la Terre et l’Humanisme
l’Humanisme
France 2009
In order to repair social and environmental equilibria while at the same time helping
feed our planet sustainably, Pierre is educating farmers in France and Africa about
eco-friendly practices. He encourages all of us to adopt lifestyles that are in harmony
with nature.
Tristan Lecomte
Pur Projet
Projet
France/International 2009
A pioneer of fair trade with Alter Eco, Tristan is opening the carbon-neural products
market. His key ideas are: support businesses/local communities in reducing their
carbon footprints and capturing carbon through fair-trade agroforestry operations.
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Fellowship: Support and Networking
Attracted 50 business leaders through the Ashoka Support Network (ASN), which provides
financing, services, and networking opportunities to the Fellows.
We adapt ourselves to the specific needs of each Fellow. According to their needs, we provide the
following services:
• a three-year stipend to ensure his/her financial stability at the head of his/her organization
• professional services with the assistance of our network of professional partners
• Individual Support Committee (CODAC), in which members of the Ashoka Support Network
(ASN) participate as volunteers
• assistance in structuring a business plan (with the Ashoka Team and external professional
volunteers)
• …
Cf. Page 12: table summarizing the services provided to each Fellow so far.
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Developing
Developing an Active and Dynamic Network of Fellows
Furthermore, we organize meetings among both our Fellows and other networks.
• ASN/Fellows weekends are regularly organized to strengthen our group and encourage
collaboration among our Social Entrepreneurs and with the ASN members.
Social impact evaluation is a recurring topic in the citizen sector. Until now, no clear, precise, and
widely useful methodology has been developed. This carries numerous implications, however. The
decisions of donors/financers focus mainly on a project’s structure, financial transparency, and, to
a lesser extent, its management. Though in complete agreement with this approach, we also think
it is essential to append to this list criteria of effectiveness and efficiency.
efficiency
We have therefore implemented an SROI pilot project (Social Return On Investment) with the Dutch
company Social E-valuator (cf. www.socialevaluator.eu). After 3 training sessions, we have a
clearer vision of the potential and the limitations of this tool.
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ASHOKA PARTENAIRES ASN
Social
business Latham & Cross
Stipend Networking plan SROI Watkins McKinsey Hill & Knowlton Krauthammer Knowledge CODAC
2006
Ryadh Sallem
Marie-Noëlle Besançon
Abdellah Aboulharjan
Guillaume Bapst
Jean-Michel Ricard
2007
Roberto Epple
Marie-Dominique Genoud Champeaux
Marc Chebsun
Saïd Hammouche
Olivier Gaillard
2008
Jean-Marc Borello
Jérôme Deconinck
Reza Deghati
Allaoui Guenni
Jean-Guy Henckel
Simon Houriez
Didier Ketels
François Marty
Ignace Schops
Christine Theodoloz-Walker
Ashoka has been selecting and supporting Social Entrepreneurs around the world for 28 years, in
France since 2006 and in Belgium and Switzerland since 2007. In order to optimize our support
and to show utmost transparency towards our stakeholders, we wished to:
• Assess
ssess the effectiveness of our activities as regards our Fellows’ development, along
predefined indicators:
- Identifying what was Ashoka’s actual contribution in terms of the development of the
Social Enterprises.
- Understanding which aspects of Ashoka’s relationship with its Fellows and support for
their projects have been satisfactory / unsatisfactory.
- Determining what the Fellows are expecting in order to maximize the impact of their
relationship with Ashoka.
• On this basis, refine, adjust, and enrich our grid/model for evaluating Ashoka’s impact on its
Fellows.
• Ensure that the
the new grid/model can be used
used in a systematic way in the future, maybe in other
countries. In pursuit of this goal, Ashoka regularly conducts an international study, “Measuring
Effectiveness”.
To implement this methodology, we asked Kevin Singer and Guillaume Cadet, co-founders of MFR
Consulting (a firm specializing in qualitative studies, recently acquired by Millward Brown) to
conduct a study on Ashoka France’s impact on its Fellows in France, Belgium, and Switzerland.
Study Results
Below are some of the results of this study, which we will use to improve our support in the future.
From Fellows’ remarks about Ashoka and their experience with this organization, the study
observed that the Fellows perceive it:
• above all, as a ‘concept’ to which they all adhere, however some of them say it took time for
them to do so.
• as a collection of benefits for them, which can be organized into 3 major areas.
Ashoka’s assistance according to our Fellows:
Booster
Maximizes the potential of the
project and its leader/manager
A principle
Community Support
Builds confidence and Provides assistance most
provides expertise and notably in areas in which the
experience Fellow lacks expertise
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Some Comments :
“I have always considered myself a fighter but it often seemed that I was facing
uphill battles. Since Ashoka, I feel that I am fighting more effectively.”
“Initially, I was a bit skeptical about the meetings and the Fellows weekends. But I
quickly realized that others were having very similar problems and that a lot of
progress could be made by discussing them.”
“You know, all of us are unusual people and it really is a good thing to spend time
with people who understand you. That’s psychology for you!”
“For example, thanks to Ashoka I learned that in India a surgeon charges different
fees according to the resources of his patients. That gave me some ideas for my fee
strategy.”
“The people at Latham are great. They really got involved and we built a true
partnership.”
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The IMPACT Competition: Training for Structuring
one’s Business Plan
Objectives
In Europe, the citizen sector is particularly dynamic and is undergoing important transformations.
The IMPACT Competition aimed to make social organizations more professional and structured
and to encourage greater consideration of their social impact,
impact, with three key objectives:
Accomplishments
The competition culminated in the Salon des Entrepreneurs, in Paris, where the winning
organization was awarded €15,000, a whole year of professional support, and a working seminar
where they would meet another organization working in the same area.
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The IMPACT Competition highlighted the major questions an
organization should answer in order to successfully implement a
Business plan.
In order to help organizations think differently about their projects,
maximize their impact and convince new partners more easily,
Ashoka has published a handbook addressing the “7 key questions”.
questions”
(“what is your business model?”, “how do you measure your impact?”)
The Jeun-
Jeun-ES Program
Ten years ago, Ashoka World launched Youth Venture, a program that targets youth
entrepreneurship, a major vehicle for change and combating apathy among future generations.
Ashoka France launched Youth Venture three years ago under the name “Jeun-ES” (Young Social
Entrepreneurs).
Objectives
The Jeun-ES Program builds on the fact that adolescence is a decisive time in the formation of
social consciousness and the acquisition of the skills necessary to become an enterprising and
responsible citizen willing to actively participate in the resolution of major social and
environmental problems. It encourages and assists all young persons between the ages of 12 and
24 to launch their own community projects in order to make important and multidimensional
social impacts.
A young
person
launches a
social project
Impact on society
Impact on friends and family
A more engaged and integrated society
Serving as an example, developing whose members are better prepared to
awareness of the potential of young people take initiatives to solve social problems
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Accomplishments
Partnerships
First and foremost, The Jeun-ES Program is has formed a number of regional and national
partnerships with youth sector organizations in order to exchange effective practices, facilitate the
selection of youth projects, and co-organize events promoting Social Entrepreneurship by young
persons.
Ashoka has run awareness campaigns at schools, universities, and youth events in order to invite
young people to launch their projects through universities and business schools (Ligue de
l’Enseignement, RNJA, European Forum for Youth in Action, etc.)
More than 20 youth projects have been supported since the launch of the program in 2007.
Supported by Ashoka and its partner organizations, some 100 young people from all regions have
developed projects addressing environmental protection, combating social exclusion and
discrimination, citizen journalism, access to culture, and international solidarity. They have
received funds to start their projects.
International Competitions
To strengthen the international dimension of the Jeun-ES Program and take advantage of the work
of its partners, Ashoka decided to further develop the Jeun-ES Program in 2008. It began to utilize
the internet tools and platforms www.changemakers.net and www.genv.net to encourage young
people to do things differently through collaborative competitions and calls for projects.
projects Through
the program, two French youth teams were named finalists in an international competition and
visited the United States to meet young project organizers from the United States and Latin
America. In spring 2009, a youth team that had developed a technological innovation for
integrating persons with disabilities won a trip to MIT, where they had the opportunity to discuss
the development of their project with leading international researchers.
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Promoting Social Entrepreneurship
Communication Campaigns
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“Changing
“Changing the World through Social Entrepreneurs”
Entrepreneurs”
Closing with a ceremony presenting the ten Fellows Ashoka had selected in
2008, this event attracted over 900 participants to the magical Cirque
d’Hiver-Bouglione.
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Conference Series, “And Now, Let’s Talk Solutions”
In October 2009, Ashoka has launched “And Now, Let’s Talk Solutions”,
Solutions” a series of monthly
conferences focusing on Social Entrepreneurship. These conferences are promoting the innovative
solutions of Social Entrepreneurs that undertake to resolve major social or environmental
problems (education, unemployment, human rights, environment, health, etc.) They emphasize
discussions of solutions rather than of problems, and are building on the professional, structured,
and promising work of Ashoka’s Fellows.
The first of these conferences took place on October 5th at the Comptoir Général, a place with
strong ties to sustainable development efforts. Focusing on access to information/education for
the deaf, the conference attracted nearly 100 participants, and staged two key players: Simon
Houriez, founder of Signes de Sens and Ashoka Fellow, and Jérémie Boroy, an expert on the
subject and president of UNISDA (National Union for the Professional Integration of the Deaf).
Presentation Series
Each year, Ashoka organizes presentations in France, Belgium, and Switzerland to introduce its
work to potential corporate partners/financers
partners/financers.
/financers With two or three of its best ambassadors – its
Social Entrepreneurs – on stage, Ashoka is thus aiming to expand the Ashoka Support Network.
The presentations are organized with the assistance of ASN members and Ashoka partners, such
as UBS, in Paris, Lille, Lyon, Strasbourg, Brussels, and Geneva.
In September 2009, Ashoka also began to organize monthly breakfasts, hosted by Deloitte. Some
ten business people are invited and exposed to Ashoka’s activities.
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La Ruche (the beehive)
Ashoka, a Key Player in the Creation of La Ruche
La Ruche is a collective work and creation space for innovative social entrepreneurship in Paris.
Open to any person who proposes an innovative response to a social or environmental challenge,
its vision is to reconcile economics and human development.
Its “bees” work side by side and even together. In fact, many professionals involved with social
innovation need a place where they can not only work but also meet other similarly minded
people, collaborate, receive support, and make progress as a team. Furthermore, access to
resources (technology, meeting rooms, and legal, fiscal, and financial support) is sometimes a
problem. This is why La Ruche seeks to bring together strategic players in Social Entrepreneurship
so that they can share their networks, resources and best practices.
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THE FUTURE OF ASHOKA AND ITS PROGRAMS
Venture Program
Ashoka will continue to select and support innovative Social Entrepreneurs capable of bringing
about social change. In Europe, we believe that we will have reached the critical number of Fellows
necessary to have a meaningful impact in all areas in which we operate.
In France, Belgium, and Switzerland, our objective is to elect ten new Fellows each year of the
highest potential, including “Senior Fellows” – Social Entrepreneurs who have already made a
significant social impact and whose projects are already at high stages of development.
We will also continue to identify and develop a group of key persons who will nominate Social
Entrepreneurs and offer us their expertise in specific areas.
Fellowship Program
In light of the growing number of Fellows in the network, we will need to consider new strategies
that will enable us to continue to offer each Fellow a specially designed and high-
high-quality support
while at the same time empowering and fostering the independence of the network of Fellows.
• We will capitalize upon what our Fellows believe are our unique characteristics:
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• We will target certain areas:
- Improve our methods of invigorating the network of Fellows in order to capitalize upon and
better share effective strategies for handling recurrent problems. Furthermore, we wish to
develop national and international collaborations to facilitate the duplication of projects
and to create new innovative projects. We envision an idea exchange Unit for the Ashoka
Fellows’ social innovations.
- We must, in the future, expand our support of Senior Fellows:
Fellows
- At the international level, by taking advantage of our connections and helping our
Fellows develop high-level contacts (other Senior Fellows, public officials, etc.)
- At the local level, by helping them expand their influence within the world of social
enterpreneurship.
- We will open Ashoka’s doors more widely to our Fellows’ team members.
members. We have already
begun by making the services of Krauthammer and Crossknowledge available to our
Fellows as well as to their teams.
- We wish to expand the possibilities of personalized coaching
coaching,
hing which we began to do in
2009 with Krauthammer.
- We will expand our services in two areas: locating financing and press relations expertise.
expertise
IMPACT Competition
We are considering redesigning the IMPACT Competition in order to give priority to supporting
supporting our
network’s Social Entrepreneurs,
Entrepreneurs particularly in francophone Africa. We will thus be able to continue
helping French-speaking Fellows in three areas:
1. Strategy and development
2. Business model
3. Evaluating social impact (with Social E-valuator)
The Jeun-
Jeun-ES Competition
Beginning in 2009, the Jeun-ES program will concentrate on education efforts and promoting
youth initiatives through an interactive and participative competition with the aim of increasing
both the interest in undertaking social and environmental initiatives and the ability of young
people to do so with the help of a network of involved youth and voluntary partners specializing in
supporting youths.
If we can support 20 to 30 teams throughout France, we hope to be able to reach out to 10,000
young people through this platform.
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Promoting Social
Social Entrepreneurship
The evaluation of Social Entrepreneurship conducted in 2008 with AVISE and Opinion Way
demonstrated that the general public is largely unfamiliar with the sector. Ashoka’s objective is to
promote the sector in the media and through events. We are currently working on organizing an
international event that will take place in fall 2010. Until then, the series of monthly conferences
“And Now, Let’s Talk Solutions” will allow for regular meetings between the members of our
network and the general public. It is also an important vehicle for media exposure and we hope to
solidify relationships with several media partners.
The knowledge that we have developed over the course of these three years in the sector leads us
to believe that we must promote certain major structural adjustments.
In France today a majority of Social Entrepreneurs choose to create an association under the Law
of 1901 because this is the simplest legal form available for social businesses (the other options
are cooperatives, mutual corporations, or foundations). However, this legal form presents
numerous limitations,
limitations particularly in terms of governance (a Social Entrepreneur who receives a
salary from the organization he or she has founded will always be under the supervision of an
administrative board who can remove him/her at any time), access to development capital (it is
impossible for an investor to hold a share, even though an increasing number of investors are
interested in investing in Social Entrepreneurship organizations). On the other hand, if the Social
Entrepreneur incorporates his/her project, in many cases he/she will not have access to public
financing. This difficulty can be avoided, as in the case of the SIEL Bleu Group, by creating an
affiliate business that is operated by the association, but even this does not simplify the problems
of governance.
We are currently considering the idea of a hybrid status that would solve these issues at least
partly. This project has only just begun.
We will continue to study this issue in cooperation with ESSEC. Our aim is to measure in an
objective manner the social impact of the work done by our Social Entrepreneurs and to be able to
“monetize” this impact. We realize that quantification and monetization are essential intermediate
steps in building the credibility of our Social Entrepreneurs’ models. However, assessing the value
and impact of this type of work means we must reconsider
reconsider the way one normally
normally evaluates wealth
creation.
creation. We wish to move beyond the concept of SROI and contribute to the development of new
approaches for evaluating social impact.
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It is our ambition to ensure that the evaluation tools will enable Social Entrepreneurs to better
monitor their social impact and that they will enable financers (public and private) to make better
investment decisions.
New financing instruments are appearing in a number of countries, a direct consequence of new
legal forms and methods of evaluating social impact that highlight the creation of wealth and thus
demonstrate that investing in this area can
can be financially and socially valuable.
valuable. In different
countries, Ashoka has been able to put such tools in place in cooperation with the banking
industry (specialized investment funds, notably) and it is therefore only natural that we envision
these types of tools being available in France. Thus in the next few months we plan to launch a
first Investment Fund targeting our Fellows.
Developing Social Entrepreneurship on a large scale also means, in our opinion, developing the
capacity to expand our Fellows’ projects in response to the key issues of our society, present and
future. This is why we are working to propose concrete, efficient, cost-effective, and replicable
solutions to all stakeholders (the government, municipalities, businesses, etc.), building on a
precise analysis of society’s major problems and the innovations and ideas of our Fellows.
The proposals will, of course, answer specific problems in different fields (health, education,
environment, etc.), some of them will also seek to be as transversal as possible to overcome the
obstacles to the development of Social Entrepreneurship.
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La Ruche – 84 Quai de Jemmapes
75010 PARIS
Tel : 33 (0)1 48 03 92 30
Fax : 33 (0)1 48 03 92 47
france@ashoka.org