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VICTORIAS SECRET
Problem
VICTORIAS SECRET
Communication objectives
VICTORIAS SECRET
Lingerie Studies
For the gentlemen
HE
%I like her sexy lingerie, all those secrets it keeps
and im ready to buy some for her to keep her
beautiful%
VICTORIAS SECRET
How does the brand should be seen by the consumers ?
Victorias Secret the only one loved by man and
women.
VICTORIAS SECRET
Strategy
Promess :
With Victorias Secret you will be condent about yourself.
Benet :
Thanks to Victorias Secret my man think im prettier than before.
Reason Why :
% because those underwear make the true woman bloom and
condent while keeping a mysterious and secretive way.%
Tones:
Intriguing, sensual, sexy.
Contraintes:
No model allowed, no vulgarity.
CREATIVE
VICTORIAS SECRET
Creative axis
MYSTERY
The secret is the main ingredient of the brand. because of his name and the older
marketing operations before. It is part of the DNA of Victorias Secret
VICTORIAS SECRET
Event concept
The launch of a new
store
VICTORIAS SECRET
Event
W-4 before the Grand Opening Saturday 29th june
VICTORIAS SECRET
Event
W-3 before the grand opening= Saturday 6th of july
VICTORIAS SECRET
Event
W-2 Before the Grand Opening %= Saturday 13th of july
Facebook Contest
VICTORIAS SECRET
Event
D Day : Saturday 20 Juillet
VICTORIAS SECRET
The shop
AWARNESS
VICTORIAS SECRET
Digital Strategy
Means :
CAMPAIGN BUZZ OF THE BRAND
CAMPAIGN TO CREATE TRAFFIC ON THE POINT OF SALE
VICTORIAS SECRET
Digital plan of action
VICTORIAS SECRET
Digital plan of action
VICTORIAS SECRET
Digital plan of action
VICTORIAS SECRET
Digital plan of action
VICTORIAS SECRET
Digital plan of action
VICTORIAS SECRET
Internet banners
VICTORIAS SECRET
Press intervention
VICTORIAS SECRET
Posters
VICTORIAS SECRET
Partnership
My little Box et Be & Grazia to obtain a panty Victoria s
secret basic
VICTORIAS SECRET
Press conference
Press Conference preparation
- Send to the di#erent people in our press data, a press kit with inside at
all informations about the grand opening of Victorias Secret shop in Paris