2010 Marketing & Branding Campaign

Vision

As NASCAR is to Automotive, Supercross to Motorcycles

(Dirtbikes), & the Dew Tour is to Action Sports…

…the Pro GRT will be to this re-emerging sport within the United
States.

The Pro GRT is committed to developing athlete stars and to

driving overall awareness & popularity of gravity MTB racing.
 The PRO GRT will be promoted through the following
channels:

• Television
o National Branding and Tune-in campaigns on Versus,

FUELtv
o TV Commercial (local)
o News spots

• Radio
o National / Local promotional through radio stations with
the appropriate formats for the target audience
o Offering free lift tickets & expense vouchers as prizes
• Online Video Coverage
o Freecaster.tv
o MTBcut.tv
o Youtube.com
o Vimeo.com
o Mpora.com
o ChannelMTB.com

o Go211.com

• DVD/Video
o Film focusing on the Pro GRT
o Sponsorship opportunites
• Print
o On-going presence
and promotional
activity in the
leading cycling
publications
(Decline, Bike, MBA,
Bicycling/Mountain
Bike, Dirt Rag,
Velonews, etc)
o Sports Publications
 BMX

publications,
Sports
Illustrated, SI for
Kids, Outside,
etc
o Lifestyle/Music
publications
 Men’s Health, Men’s Journal, Maxim, etc
o Women specific publications
o “Competition” publications & pamphlets
 at local REI, Sports Authority, Princeton Sports, EMS,

etc…
o Local Magazine & Newspaper Advertisement
• On-Line
o ProGRT.com will

host all relevant

PRO GRT
information along
with exclusive
content on athletes,
etc
 General
Information
 Media
(Photo/Video)
 Calendar
 Sponsors
 Athlete Profile
 Results
 Party In
 Get Involved!
o Additional online
support will come
through PRO GRT
partnership
(PinnedMTB.com,
Pinkbike.com,
VitalMTB.com,
DeclineMagazine.com,
etc)
o Web Advertisement
o Viral Marketing
In-Market
o Marketing, advertising, promotional and PR campaigns
will run throughout regional media outlets supporting
each PRO GRT stop
 Pro GRT Booth, banner, fliers at major cycling

events
• Outdoor
o National branding and promotional campaign through
assets including billboard, malls, etc
o Banners in key tourist transit locations (Airport, Bus
Station, Train Station)

• Guerilla Marketing
o Fliers in all available local businesses, telephone poles,
schools, etc
o Fliers to Bike Shops
o Website Forums
• Party / Concert
o The Pro GRT will host a party
at each Pro GRT venue.
 Low budget to large budget
 Open to all ages preferably
 During event or “after
party” Sunday eve.
o Concert with local bands
 Local bands bring in local
people
• Introducing new people
to the sport
o Show video from current film makers (Clay Porter, Theo
Dilsworth, etc)

• Merchandise / Softgoods
o GRT branded
o To be sold online, at events, etc
The Core Disciplines & Biggest Stars of Action Sports Competing for
Top Prize Money

Nominated for the “Best New Sporting Event” Award

from Sports Travel Magazine!
CONCLUSION

With your help and commitment, the Professional MTB Gravity

Tour will continue to recognize the best professional gravity
mountain bike athletes competing within the United States. As
the top national-level gravity mountain bike calendar in the
country, the Pro GRT will consistently provide world-class
athletes a competitive arena on American soil.

We are more than open to your ideas and suggestions. The Pro
GRT is built on the mutual relationship from industry, promoters,
organizers, media and athletes alike. This outline is merely an
idea of what is needed to implement our marketing, advertising
and branding strategies.