MOZ BLOG YOUMOZ RAND'S BLOG DEV BLOG CONTRIBUTE TO YOUMOZ

10 0
Google Business Photos May Correlate With
Higher Local Search Ranking, Although Not a Magic Bullet
December 6th, 2013 - Posted by Jeff Finkelstein to Search Engine Trends
This entry was written by one of our members and submitted to our YouMoz section.
The author's views below are entirely his or her own and may not reflect the views of Moz.
I'm Jeff Finkelstein, founder of Customer Paradigm - a search marketing and Website development company in
Boulder, Colorado. I'm also a professional photographer. So when Google rolled out Google Business Photos, I
thought it might be a good service for some of our clients, so I went through the lengthy certification and testing
process and joined the program.
Up until now, when a client asked if Google Business Photos had any influence on their search rankings, I just kind
of mumbled something to the effect of, "Usually when Google rolls out a new service, the companies that adopt the
new technology do better in search rankings. And it can't hurt, so yes, let's try it out."
But do Google Business Photos help with local search rankings? Google's been mum, and I haven't been able to
find any research on the matter. So I decided to test if there was a correlation between adoption of Google
Business Photos and local search rankings.
Haven't heard of Google Business Photos? Think street view, panoramic images taken inside a restaurant, office or
store, where the end user can virtually "walk" through and get a sense of the business. In addition to the panoramic
photos, Google Business photos also include "point of interest" images that feature the interior decor, key awards
and other features.
So after I completed a lot of Google Business photos for different categories (automotive, liquor, preschools, real
estate and jewelry), my SEO team and I looked at a bunch of local keyword terms.
We found that (for the most part), sites that ranked the highest in local search had also adopted Google Business
Photos.
Research Summary:
In five of the nine data sets, sites that adopted Google Business Photos had the top #1 local search ranking.
In four of the nine data sets, sites that adopted Google Business Photos had the #2 local search ranking.
In one of the nine data sets, a site that adopted Google Business Photos had the #3 local search ranking.
In two cases, the first ranking did not feature a business with Google Business Photos, but the #2 ranked
business did have Google Business Photos. In another case, the first and second rankings did not feature
Google Business Photos, but the #3 spot did.
In the outlier case, the domain authority 40 site with Google Business Photos just couldn't compete against a
nationally-branded site with a Domain Authority of 86, as well as other strong indicators, including additional
Google reviews and high star ratings.
In my professional opinion, Google Business Photos may correlate with higher search rankings on Google, although
this study was done with a small sample set and other factors may be at play. (Read below why I might be wrong
>>)
Google Business Photos appear to allow businesses to overcome a deficit of less Google Reviews, lower star
ratings, and even lower domain authority in some cases.
However, it is not a magic bullet. A site with a Domain Authority of 17 (ComfortableShoes.com) won't trump a site
Check Out Moz Analytics
We've introduced our new marketing analytics
software to help you rank higher in the search
engines, improve your social media outreach, and
increase your brand awareness.
or take the Moz Analytics tour to learn more.
Join the Moz Social Community
Get our RSS
Follow us on Twitter
Like us on Facebook
Circle us on Google+
The Moz Top 10
Social Connection
Popular Posts
1. Panic Stations! A Case Study on How to Handle an
Important Page Disappearing from Google
2. Was There a November 14th Google Update?
3. Checkout Page Optimization: Just Follow the
F.A.C.T.S.
4. Hummingbird's Unsung Impact on Local Search
5. New Moz-Builtwith Study Examines Big Website
Tech and Google Rankings
Posts by Category
The SEO Process
Measuring & Testing SEO
SEO Research & Trends
Online Marketing
Business Development
SEO Community
Moz Resources
The YouMoz Blog
Take a Free 30-Day Trial
Moz
Like
136,968 people like Moz.
Facebook social plugin
PRODUCT S L E A RN COMMUNI T Y B L OG S A B OUT
Help Search
with a Domain Authority of 86 (Nordstrom). And a site with 1,316 linked domains (AAMCO.com) is often going to
perform better than a site with five or six linked domains, even if the Page Authority is a 1.
Here's why I've come to this conclusion, based on nine different data sets across multiple industries, and even
geography. I have posted the raw research data here: Excel Spreadsheet | PDF Format
I examined nine total data sets for the presence of:
Panoramic Google Business Photos
Number of Point of Interest (POI) photos as part of the Google Business photos
Additional images on a Google+ page
Number of Google Reviews
Level of Star Ratings for Google Reviews
Domain Authority
Page Authority
Root Linking Domains (as determined by Open Site Explorer)
If the keyword matched the URL
The age of the domain (in years)
When I did the research, I did so using a browser with all cookies deleted, and I was not logged into Gmail or any
other Google service.
Details for Each Data Set, Evaluating Google Business Photos vs.
Local Search Ranking:
We looked at local search results for the following categories in the Boulder, Colorado and the surrounding areas. I
did my best to control for geolocation by comparing one industry in three different areas (transmission repair in
Broomfield, Greeley and Ft. Collins, CO).
Data Set #1: Preschools in Boulder, CO:
Screenshot of Google Local Search Results for "preschools boulder Colorado":
Featured Content
Featured Tools
Background:
Preschools often charge $1,000 or more per month, so ranking well can translate into $12,000 per year in recurring
revenue per child.
Data Analysis:
The top two local search results both have Google Business photos attached to their Google+ profile.
Slam dunk! Google Business Photos = #1 and #2 rank, right? Perhaps. It is a fairly non-competitive space, with sites
that don't usually have ongoing monthly budgets for adding content and optimization.
The first ranked site (Mountain View Preschool) has Google Business photos, but only has a domain authority of 14
and a page authority of 23, but has no Google reviews or star ratings. Its domain is 10.9 years old.
The sites ranked sixth and seventh have domain authorities of 29 and 28, respectively, and page authorities of 40
and 39 respectively. They each have Google reviews (2 and 3, respectively). The site ranked seventh, though, is an
all-Flash site. I know, It is crazy that these still exist, especially in the age of iPads and iPhones that don't support
flash.
The second ranked site (Sunflower Preschool) has Google Business photos (Disclosure: I took the images). The
second-ranked site has a higher domain authority (21 vs. 14) and a higher page authority (31 vs. 23) than the #1
ranked site. Its domain name is slightly newer (10.9 vs. 10.4 years old), and it features a single Google Review.
The third ranked site (New Horizons) does not have Google Business Photos, but does feature six Google reviews -
more than anyone else ranked in this list. However, the domain name age is low - just 3.3 years, and its domain
authority is low (16).
Summary:
In this case, Google Business Photos appear to overcome a lower domain authority and smaller number of Google
reviews and star ratings, and correlate with higher local search rankings.
Data Set #2: Transmission Repair in Broomfield, CO:
Screenshot of Google Local Search Results for "transmission repair Broomfield CO":
Background:
Ever heard your gears grind? Not a great sound, and not easy on your wallet. A phone call to a shop about a
transmission repair could be worth a couple thousand dollars to the business. This is a more competitive industry
than preschools in Boulder.
Data Analysis:
Although the #1 search result does not feature Google Business Photos, it does have a keyword match in the
domain name, features 4 additional images, and 11 Google reviews, with a star rating of 4.1
The second result (AAMCO Colorado) does feature a nationally-ranked brand, and includes Google Business
Photos. It has a domain authority is 58, but has a 1 for its page authority.
All of the other results (#3 - #7) also feature "other images" on the Google+ page, and the #3, #4, #6 and #7
ranked sites have more Google Reviews. The sites ranked #3, #4 and #6 all have higher star ratings (4.4, 4.5,
4.4, respectively) than the #1 and #2 ranked sites (4.1 and 3.9, respectively).
The lower ranked sites tended to have younger domain names, although the #1 site's domain age was 9.4
years, compared to 17.3 years for the #2 spot, and 12.8 years for the third spot.
Summary:
Despite having only six Google reviews, compared to 18 Google Reviews and 21 Google Reviews for the next
two ranked spots, and having lower star rating than the next two listings, AAMCO Colorado ranks higher.
Is it because of the Google Business Photos? Hmmm... seems to be a strong correlation.
Data Set #3: Liquor Store Boulder Colorado
Screenshot of Google Local Search Results for "liquor store boulder Colorado":
Background:
In good times, people drink to celebrate. In bad times, people drink to forget. Not a bad recession-proof business to
be in, especially in the party college town of Boulder, Colorado.
Data Analysis:
Both the #1 and #2 ranking results have feature Google Business photos. The #1 result has 14 Google
reviews, and a 4.3 star rating.
The #2 result (which I took the images for) features a 4.4 star rating and 24 Google reviews.
The #1 result is slightly closer to our office, where I did these searches.
The #3 result: no Google Business photos, no star rating, and only 2 Google reviews.
The Liquor store less than a mile from my house? Didn't even show up.
Summary:
The first two ranked sites both have Google Business Photos. Compared to the third ranked site (North
Boulder Liquor), the first two sites have much, much higher domain authority, page authority, Google reviews
and star ratings.
This seems to be an example of how two top ranked sites both adopted Google Business photos as a way to
further dominate the search rankings, and prevent a competitor from gaining traction.
The only way to test this theory out would be to do Google Business Photos for the third-ranked site, and see
if it influences the search rankings. Although with a 15 domain authority / Page Authority of 1, and twelve
times fewer Google reviews, the third ranked site has major hurdles to overcome.
Data Set #4: Kids Consignment Store Boulder CO
Screenshot of Google Local Search Results for "kids consignment store boulder co":
Background:
In Boulder, Colorado, a certain anti-conspicuous consumption vibe permeates the ethos. Kids grow so fast that
nearly-new clothing isn't taboo.
Data Analysis:
For this keyword set, Google delivered just a single local result -- even though it is not the only kids consignment
store in Boulder, Colorado.
Summary:
With Google Business Photos, a single Google Review, and a decent domain authority of 26, the 10.4 year old
domain ranks well.
Data Set #5: Custom Jewelry Boulder Co:
Screenshot of Google Local Search Results for "custom jewelry boulder co":
Background:
Boulder has a lot of non-chain stores, and jewelry is no exception. Custom crafted pieces can command top prices,
so ranking well means more customers coming into the store.
Data Analysis:
In the case of custom Jewelry for Boulder, Colorado, the top ranked site features Google Business Photos.
However, the top ranked site also has 18 Google reviews (vs. 4 for the #2 spot), 10 additional images
on its Google+ page, and a 4.9 star rating (the highest of the bunch).
Yet the top ranked site does not have the highest domain authority (that goes to the #4 ranked site).
Nor does it have even close to the highest Page Authority in the seven results (there are three ahead of
it, and is tied with another)
The #1 spot does not have the oldest domain name, either. At 8.9 years, it is ahead of just three others
in the top seven results. The fourth ranked site's domain age is 13.8 years; the fifth ranked site's
domain age is 10 years old, and the seventh ranked has a domain age of 11.5 years.
Most interesting is the #5 ranked site, Angie Star Jewelry, which has the panoramic Google Business Photo
tour, but no POI (Point of Interest) photos displayed.
It has 14 Google reviews, and a 4.7 star rating, and a domain authority just 2 points (22) below the top
ranked site.
Did Google penalize the site in rankings for having an incomplete Google Business Photo tour? Tough
to say. The domain name has been alive for 1.1 years longer than the top ranked site.
I don't know how this slipped through the QA process on Google's system, as the POI images are a
required part of the tour, and you're not able to publish without them.
Summary:
The #1 ranked site features Google Business Photos, but also has more Google Reviews than any other site, and
the highest star ranking. This might be an example of a site that already ranks well due to glowing reviews, being
able to dominate the top spot due to Google Business Photos.
In the preschool data set, we did see that Google Business Photos seemed to trump sites that had more Google
Reviews and/or higher star rankings.
Data Set #6: Real Estate Agency Boulder Colorado:
Screenshot of Google Local Search Results for "real estate agency boulder co":
Background:
In the 1890s, the city of Boulder started buying up open space and limiting housing growth. Boulder is an expensive
market for buying homes, and realtors who rank well do well financially.
Data Analysis:
In this case, the top ranked result went to a business that has closed or moved location. Don't you hate it
when that happens?
It looks like this first site, though, has a perfect 5 star rating (though this ranking is based on a single
Google Review).
The domain age of the first site is 16.7 years - an eternity, dating back to 1997.
And it has a lower domain authority (25) and a lower Page Authority (36) than of the second ranked site.
The second ranked site (Wright Kingdom Real Estate) does feature Google Business Photos. The domain
authority (43) is exactly the same as the fourth and sixth ranked sites in this local search.
Compared to the fourth and fifth ranked sites that have 68 and 52 Google Reviews, respectively, the second-
ranked site (Wright Kingdom Real Estate) dominates the second spot with only 2 Google Reviews (and no star
rating).
The fourth ranked spot has an older domain name - registered in 1996 (vs. 1997 for the second ranked spot).
Summary:
The second ranked spot features 34 times fewer Google reviews (66 fewer reviews in total), and an equal
Domain Authority than the 4th ranked spot.
All things considered equal, Google Business Photos seems to correlate with a higher local search ranking in
this instance.
Data Set #7: Buy Shoes in Boulder Colorado:
Screenshot of Google Local Search Results for "buy shoes in Boulder Colorado":
Background:
In Colorado, every sport demands a different type of shoe. Ski / snowboard boots, hiking boots, climbing shoes,
snow shoes, trail running shoes, and more. Crocs are based in Boulder. We buy a lot of shoes. And we're high tech,
so we want to check where to go from our iPhones.
Data Analysis:
It is pretty tough to go head-to-head with a Domain Authority 86 site (Nordstrom Rack). That ranked #1 for this
local search result.
The #2 result went to a well-known store in Boulder that features 175 Google Reviews, and a 4.7 star rating.
The #5 result does feature Google Business Photos, but only 8 Google reviews, and a lower star rating (3.5)
than the top three search results.
That said, the #5 result (Pedestrian Shops) that features Google Business Photos has a keyword match in the
domain name, and a rather old domain name, registered in Feb. of 1997.
Summary:
In this case, Google Business Photos don't seem to overcome a top Domain Authority (86), or overcome large
numbers of Google Reviews and top star ratings, even though its domain authority (40) is ahead of the third and
fourth ranked results.
Data Set #8: Transmission Repair Greeley Colorado:
Screenshot of Google Local Search Results for "transmission repair Greeley Colorado":
Background:
Greeley, Colorado is located about an hour away from Boulder, and I wanted to introduce a location that was
outside of Boulder, Colorado (but kept the transmission repair keyword set similar).
Data Analysis:
The top ranked site features Google Business Photos.
But it also has the highest domain authority (58) of everyone in the bunch, and features the most Google
Reviews (10). It also has the only star rating result, too (4.5 of 5).
All this overcomes the Page Authority of 1 for the top ranked site (compared to 23, 29 and 26 for the next
three sites, respectively).
#2 - #7 ranked results do not have Google Business photos.
The #2 result has 4 Google reviews and six images on their Google + places page, supplied by the owner; the
#3 result has 1 Google Review, and the #4 result has 4 Google reviews.
Results #5, #6 and #7 don't have websites - they are simply business names with a auto-generated Google+
Page with no real content.
Summary:
A domain authority of 58, combined with 10 Google reviews and 263 times more root linked domains is going to
dominate local search rankings, despite Google Business Photos.
In this case, Google Business Photos may help the top company keep a substantial rankings lead for some time to
come.
Data Set #9: Transmission Repair Ft. Collins, Colorado:
Screenshot of Google Local Search Results for "transmission repair Ft. Collins Colorado":
Background:
Just as with Greeley, Colorado, the city of Ft. Collins, Colorado is located about an hour and ten minutes away from
Boulder, and I wanted to introduce a second location that was outside of Boulder, Colorado (but kept the
transmission repair keyword set similar).
Data Analysis:
In this case, the #1 ranked site did not have Google Business Photos, but did have a URL match with the
keyword query. That, along with 17 Google Reviews and a 4.3 star rating overcame its meek domain authority
of 19 to take the top rank.
The third ranked site (AAMCO Ft. Collins), does have Google Business Photos, but only has 7 Google
Reviews, and a much lower star rating (3.4) than the fourth and sixth ranked sites (4.2 and 4.5 star rankings,
respectively).
The fourth ranked site (Houska Automotive) has 64 Google reviews, a 35 Domain Authority, a 39 Page
Authority, and a much higher 4.2 star ranking than the #3 ranked site. (#3 has a 27 domain authority, 20 Page
Authority, 7 Google Reviews, and a 3.4 Star rating.)
The URL for the third ranked spot is AAMCOcolorado.com (vs. the Domain Authority 58 AAMCO.com site, in a
previous example).
Summary:
In this case, it appears that Google Business Photos helped the AAMCO Ft. Collins site overcome the hurdle of less
Google Reviews, a lower star rating, a lower domain authority and page authority, and a younger domain name than
other lower-ranked sites.
Early Adoption vs. Cost of Business
If everyone adopts Google Business Photos in the next few years, then it will become less important as a search
ranking signal.
Instead, it could instead become just another "must do" cost of doing business for small business owners. Like
having a fax machine hooked up to an analog phone line for people to send in contracts. Yeah, we still have one of
those, too, here at the office.
Here's why I could be completely wrong about the correlation
between local search rankings and the presence of Google Business
Photos:
1. It could be possible that sites that have signed up for Google Business Photos also offer a great user
experience, feature engaging content, and connect with users through amazing social media. In other
words, it is possible that these "early adopters" of Google Business Photos were already in the lead, and the
panoramic "street view" images inside their office didn't influence the search rankings. As one of my political
science professors used to say, "Nothing succeeds like success." That's why I've tried to show correlation
vs. causation.
2. It is possible that the sample size is too low and not random enough to draw conclusions. Google
Business Photos are not that well known, and very few businesses have adopted them at this point. I chose to
examine local search results, based on the various industries that I photographed. Businesses that didn't
want the inside of their offices to be photographed by me or other Google Trusted Independent
Photographers weren't part of this study. However, some businesses that ranked well had business photos -
just not taken by me.
3. Businesses in Boulder might be more "private" than businesses elsewhere. It is possible that the Boulder,
Colorado area has a higher percentage of people who regularly wear tinfoil hats to prevent the government
from reading their thoughts. Or just a higher percentage of business owners who are concerned about
burglars scoping out their stores online. I think this is a valid concern, and could certainly skew the data set.
4. I wasn't able to do a before and after comparison with site ranking. If I was to do this again, I would do all
of the screenshots and data sets before and after the Google Business Photos were complete, and then be
able to show if sites jumped in local search rank as a result of this addition to their profile. That said, I would
only be able to control for sites that I did the Google Business images for, and during the time delay of
shooting images and waiting for them to be published, other factors that might influence the search rankings
might have an effect. This might be part of a follow-up study I conduct.
5. It matters if you use the search bar vs. searching via www.Google.com. The search bar doesn't always
return "See Inside" photos on the results page. Oh, Google. Personalizing the search results for us.
6. Geographic location also matters, even by a mile or two. Searching at home and the office sometimes
yielded slightly different results, even though I live 2.3 miles from the office (makes for a fast commute). All of
my searching and screenshots for the study, however, were done from the same computer, the same
browser (not logged into anything), with all of the cookies cleared, during a 24 hour period. Tech Specs:
Windows 7 with IE 10 browser. For example, data set nine (above) showed AACMO rank #2 when I searched
at home on a Mac / Safari, but was the #3 result from the office, running Windows / IE. Do Mac users see
different results because Google perceives them as "cooler"? I can't answer that. Although that would be a
cool research study in the future.
7. I might be biased because I'm paid to do Google Business Photographs. The amount of revenue my
company earns from Google Business Photos is very small. Less than 1% of the total revenue for the
company. But money certainly can bias things.
8. It is also possible that I'm biased because I'm a photographer. I live to capture amazing images, chock
full of emotion. The kind that make people cry with joy. I'm the kind of dad that shows up to my five-year-old
daughter's soccer game with two DSLRs, 750 GB of memory cards, and 10 lenses (including a 400 mm white
telephoto lens that you can use to see the craters on the moon). I have very well photographed children. I feel
that great photography can truly make the world a better, happier place, as well as help balance injustice in
the world by bringing public attention to gut-wrenching issues.
Questions about Google Business Photos:
Google Business Photography is not glamorous photography, featuring fashion models in high heels (I'm
always amazed that some can actually walk in those things and not topple over). It is not aerial photography,
hanging out the side of a helicopter above the Rocky Mountains (I've done that), or skiing with a DSLR
backwards down mogul runs at Colorado ski areas (yes, I've done that, too). It is highly technical
photography, designed to meet Google's stringent requirements for consistency on Google Places Pages. But
It is fun in its own way, it makes a (little) money, and it allows me to get out from behind the computer and
meet business owners one-on-one.
I can't talk about a lot about the technical aspects of the photography, other than to say I use a DSLR
and Google software to make the Google Business panoramic images. (I had to sign a lot of documents.) If
you'd like to see how It is done, hire me or one of the other Google Trusted Photographers to photograph
your business.
As a Google Trusted Independent Photographer, I'm not a Google Employee, or even a subcontractor.
People who want Google Business Photos for their business pay my company, Customer Paradigm, and not
Google. (Or any of the other 400+ or so Google trusted photographers listed on Google's site.)
Do you like this post?
10 0
Tweet
78 78
Get your social on
12 Comments + Add Comment
I don't need to have "ownership" of a Google+ page to take and post Google Business photographs.
Just written permission of the business owner.
People's faces and license plates are blurred out in Google Business Photos for privacy reasons, just
like in street view
About customerparadigm.com At Customer Paradigm we write about topical information in regards to
Magento Programming, SEO/SEM and Social Media Marketing.
Post Analytics
E-mail me when new comments are posted
Sort comments by popularity
0
Like
4 days ago JamesHalloran
"Google Business Photos appear to allow businesses to overcome a deficit of less Google Reviews,
lower star ratings, and even lower domain authority in some cases."
That's some very good info to know if you're a small business! However, you may be right that most
of the businesses you used in your samples already had a good start creating good content long
before using Google Business Photos. But that still says something about ranking -- content is king.
So, if anyone needs to rank, the effort should be in building solid links by sharing their content with
high-authority sites. Either way, I found your study very interesting, Jeff! Hopefully more solid
answers will come about in the next few weeks.
Reply 3 0
3 days ago Jeff Finkelstein
James - Thanks so much! Glad you found it interesting :)
Reply 1 0
6 hours ago
Member
Jacob Edward
This is great news and I am sure you are right. Even with small sample size google does reward for
value added.
Reply 2 0
8 minutes ago Jeff Finkelstein
Thanks, Jacob!
Reply 1 0
20 hours ago
Linda Buquet edited 19 hours ago
Linda Buquet
Wow Jeff, fantastic article. Can't wait to dig in a little more.
A couple of my new Advanced G+ Local training clients are BPTPs and I've asked them to start
tracking before and after rankings for clients.
Short of having any type of concrete data, here are some thoughts I have...
I'm thinking just doing photos won't directly boost rankings. However I think it can increase TRUST,
which does play a part in the local algo to some degree. Part of the local algo involves trying to
weed out scammers and spammers with fake locations. Plus we know Google favors brick and
mortar businesses in local. So having a photog come in and shoot the physical location could be
sort type of minor trust signal.
PLUS having a 3d tour could increase engagement and click-through on Google and both are
measured and play some part in the algo.
Regarding the ranking analysis... I do local ranking troubleshooting all the time and there are many
other variables that can be at play. A couple issues...
On-site organic factors still IMO rule the top of the pack. Usually A - C, but it varies based on
competition. So that's why you can find unclaimed bare Place pages with no reviews in the A spot.
It's due to their organic strength. So domain age or even backlink analysis does not tell the whole
story. Because the right type of "local" SEO can overshadow other factors oftentimes.
On the flip side, a business could have great on-site SEO, business photos and tons of reviews and
citations. In otherwords they could have everything going for them - BUT if they have Place page
violations or Places ranking penalties or dupes, they will drop out of the pack and won't rank in the 7
pack at all - even though they have done everything else right.
So anyway, any type of analysis would need to look at a bunch of other factors but I still think this
info is super interesting and helpful.
Many of the local search pros I train are interested in finding out more about business photos so I'm
planning a webinar soon. Maybe you could join us and weigh in with some of your findings?
Reply 2 0
19 hours ago Jeff Finkelstein
Linda - Thanks!! I'd be happy to join you on the Webinar... please email me and let's get it set
up!
Thanks,
-- Jeff
Reply 2 0
4 days ago markgoho
The sample size is way too small for this research to mean anything. There is no control group to
test and the amount of variables that also contribute to ranking of local businesses is far greater
than the few you found data on. I'm not sure how this was published on Moz.
Reply 2 0
I am an Entity: Hacking the Knowledge Graph The Step-by-Step Guide to Hosting Epic Google Hangouts
+ Add Comment
4 days ago Kyle Giesbrecht
I would be interested to see the correlation for long tail search queries. Since you are taking photographs of the
business store front, menu, dishes, etc. do businesses with Google Business Photos rank higher for search terms
related to these POI photos?
Reply 2 0
3 days ago Jeff Finkelstein
Kyle - Thanks! I didn't necessarily test for long tail search queries, but I did see that the
presence of images (either POI through Google Business Photos or uploaded by the owner of
the Google+ page) do tend to correlate with ranking, at least in this small data set.
One of the challenges is that because Google Business Photos are not yet widespread, the
sample size of businesses that have adopted them is small, compared to the overall market.
Thanks!!
Reply 1 0
2 days ago
KeriMorgret edited 2 days ago
360ViewInside
As a GBP photog myself, I found your research and analysis informative. Your article coupled with
the findings of NYC & Company case study helps provide much needed ammunition to answer the
most asked question of GBP "Are there any statics to show that Google virtual tours "See Inside"
help in search rankings?".
Reply 2 0
2 days ago markgoho
And the answer is still a resounding, "No."
Reply 1 0
2 days ago Jeff Finkelstein
I think that, despite a small sample size, Google Business Photos can be a contributing factor
to search rankings. They are certainly not a magic bullet and won't outweigh a domain author
86 site. They certainly can't hurt, and in some case may correlate with higher rankings, as
described above. I've been pretty careful to not draw a causal relationship.
Reply 1 0
Contact Us Research Tools Partners API Terms & Privacy Let's be friends!
Looking for marketing consulting?
Moz doesnt provide consulting, but here's a list of recommended companies who do!
Copyright 2013 SEOmoz, Inc. All Rights Reserved.
Twitter Facebook LinkedIn Google+