Introduction

Our coffee shop Ms. Bean is situated on the Dhamazaydi Road and which is quite famous for its
famous Europeran food and variety of tasty coffee. It started in 2008 and became one of the most well-known
coffee shop in yangon in 2009.
Nowadays, coffee shop market is becoming more wide as drinking coffee in coffee shop is a popular
habit. So, we need to adopt creative and innovative ideas of our menu to survive in this hypercompetitive
marketplace. Therefore, maintaining ongoing creativity and innovation becomes crucial to survive and prosper
in the industry.

Company Profile
Our coffee shop Ms. Bean is founded in 2008 and is one of the most well-known coffee shop in
Yangon because of its delicious food and drink. We sell only hygenic food with reasonable price to our
customers.
It is located in Dhamazaydi Road and is a convenience place for customers. We serve various kind of
menu but it is mostly famous for its Eupean food and tasty coffee. The artistic decoration of our shop is also
one of the reason of our loyal customers.
Nowadays, our countrys economy is more and more widening and there have been many coffee
shops and restaurant. To maintain our top place is our main target in this dynamic business
environment.
Mission
Our mission is
to provide authentic, affordable and perfect foods to our customers
to get customer loyalty and attract new customers
to get good reputation with our creative products through our innovative plan
Vission
Our vision is to be one of the top coffee shops in yangon.
1.1 Current creative and innovative management processes in an organisation
Innovation is the process of creating and implementing a new idea. It is the process of taking useful ideas
and converting them into useful products; services or processes or methods of operation. These useful ideas
are the result of creativity, which is the prerequisite for innovation. Creativity in the ability to combine ideas in
a unique way or to make useful association among ideas. Creativity provides new ideas for quality
improvement in organizations and innovation puts these ideas into action.
The new idea may be the creation of a new product or process or it can be an idea about how to change
completely the way business is carried out. Successful organisations understand that both innovation and
change are required to satisfy their most important stakeholders.
Our process of NPD
To get a competitve advantage in today business, we need to be creative and innovate, i.e, to do
something different from the rivals. As innovation process can take much costs and need to take many risks,
we have to inspire by reality. In our organization, we use the following 8 major step processes whenever we
present new product to our customers.
Idea Generation
Idea generation is generation many ideas in order to get the most appropriate one. It is the first step
that we use for new product development. For our organization, as internal sources, we takes idea from all
the stakeholders. As external sources, we always analyze the customers feedback for idea generation.
Idea Screening
This step follow by after idea generation. In this step, our BOD group takes meeting and decide which
idea should be taken and what need to throw away.
Concept Development and Testing
After we choose the best idea for our new product development, we must develop a product concept
which is a detailed description of an idea. We must take our idea to our target audience to determine what
they think and where any gaps might lie. Market researchers can help us run focus groups and surveys to
determine how customers will respond to our product.
Market Strategy Development and Business Analysis
In order to get a strong place in this fully competitive marketplace, we must have a good marketing
strategy statement. We targeted middel and high level of income people. Setting reasonable price and the
annual sales, market share and the profit goals are all included in our market strategy.
Product Development and commercialization
Product development entails the actual design and manufacture of the product. Development
commences with the manufacture of a prototype that facilitates market testing. Based upon the results of the
tests, we decide on whether to undertake large-scale production or not. Favorable results precede large-scale
production and commercialization. We launch its promotion campaign for the new product. The market
research conducted during the conception stage influences the timing and location of the product launch.
1.2 How to lead others to positively embrace innovation and change
An organization needs to be always creative in order to survive in this hypercompetitive marketplace. The
concept of innovation and creative is like the concept of change. It is human nature that people are afraid of
change. So, we need to attract our employees not to be afraid to change and train them to be creative.
In our coffee shop, we generally use the autocratic leadership style to manage the staffs because our
organization is not too large to use different kind of leadership styles. In our organization, decisions are made
from the manager and all the activities in shop are reported to manager. All the procedures of the workstaffs
are regulated by him and all the goals are made form him. But the decisions are also taken from the staffs
because they are always keep in touch with the customers. So, we sometimes use participative leadership
style.
In order to accept the organizational change, we build open relationship with our employees by making
discussions not to fear the change. We persuade them to be interested in our change process, we plan certain
incentives like annual trip, more salary, paying increment, etc...
2.1 The influence of vision and mission on creative and innovation management process in an organization
Mission
Our mission is
to provide authentic, affordable and perfect foods to our customers
to get customer loyalty and attract new customers
to get good reputation with our creative products through our innovative plan
Vission
Our vision is to be one of the top coffee shops in yangon.
According to our vision, we must make the plan for creative and innovation. Therefore, we need to know what
is our strengths and weaknesses. Here, we explore our SWOT analysis.
SWOT analysis
Strengths
our loyal customers
our location with large compound
good reputation
artistic decoration

Weakness
Cost is a little expensive in compare with
our rivals
Some people do not like our dim light
decoration

Opportunity
Drinking coffee at shop is becoming
popular habit


Threats
Foreign investments
High market entry barriers


2.2 Analytical tools to identify potential creative and innovative management idea
Our coffee shop is one of the top coffee shop in yangon, currently. To maintain this position in this
hypercompetitive marketplace, we must create our strengths to become our core competencies and turn
weaknesses into our strengths. We need to be creative so that we keep our market share in the market. We
have the biggest market follower called Koffee Korner. It becomes popular during these years because of its
cost effective strategy. There are some other coffee shops which get good reputation because of their
So, we use the weighted analysis of our and two other popular coffee shops to know our strengths and
weaknesses.


SN Areas Cafe Gardern Cafe Koner Cafe City Cafe JJ
1 Strategy and
Planning
2 2 2 2
2 Marketing 4 3 2 1
3 Technological
process
3 1 2 2
4 Quality
management
2 3 2 3
5 Logistics 3 2 1 3
6 Human
Resources
3 4 3 2
17 14 12 13

2.3 Risk and benefits of creative and innovative management ideas

Creative and innovation process is like the change process. . For innovation to occur, there needs to be
a creative idea and the ability to convert that idea into action to make a difference. The result is a specific and
tangible change in the products, services or business processes provided by an organization. (Power Point
slide, MIC , week 2, slide no.3)
In our coffee shop, we sell our food and drink with reasonable price. Being the best qualifiy product is
our stregths to be top-class coffee shop. To maintain this standard, we must create difference from other
rivals to get competitive advantage. In our process innovation plan, we plan to have a Happy Hour that is
during midnight of 2am and 4 am, we discount our beverage into 20percentage and we design our coffee
shop into some kind of bar. But unlike any other bar, we do not play club songs but some juzz songs so that
every couples can play classic dance. Our innovative plan is based on romantic youth couples.
To be a successful plan, we must firstly count the risks and benefits. As risk, we must face the
problems of the club because nowadays there are so many club that open tills aurora. So, we need to let the
people know that our plan is so interesting and invite them to join. Without first impression, there can not
have second step. If we do not get success in this project, our customers look down of our coffee shop and
probably even might lose our customers. Another risk is human resource. We need proficient waiters to know
what customers need without asking. Financial case is also count into our risk. As we will renovate some part
of our shop into bar and decorating romantic lights will cost alot.
As benefit, we must get the new customers and our loyal customers become more believe our shop.
We might get more good reputation and get the belief of suppliers so that whenever we do our new
innovations, they might willing to join so that we can reduce our financial problem. In business, reputation is
everything, we might take good reputation in this project.
2.4 Change model to support the implementation of creative and innovative management ideas




Value of proposition
We will give the chance of free testing taste of our new cocktails to our customers and we have a
special menu once a week.

Target of customers
Our target of customers for our new project will be the youths.
Distribution channel
We advertise through medias like newspaper, TV channels.
Customers' relationship
We will serve with the best music and the new cocktails menus. Our stages will be the best for our
customers to release their mind.
Partner's network
As we have a good reputation of our shop, we have the best relationship with our partners in doing
every project.
Value configuration
Our core value is to serve with all the best- i.e- best quality food menu, best taste coffee and the best
service of our staffs
Core capabilities
We own good location and have excellent chiefs and staffs to create the best menus for our shop. Our
decoration is also our core capabilities.
Cost structure
We will cost for the new decoration and our new stage.
Revenue stream
We plan to call new stakeholders to get fund for new projects. Our shop is running with the best
incomes situation.






3.1 Appropriate rationale to persuade stakeholders who may affected from the consequences of changes to
accept the innovative ideas
Stakeholders are groups or individuals having a legitimate interest in the activities and performance of
an organization, generally comprising customers, employees, internal teams, vendors and even members of
the surrounding community or local economy.
It is general that stakeholders are afraid of change because they think mostly change process cannot
bring positive effects for them and they fear of losing the current positions or benefits. It is natural that
stakeholders resist to change because innovative and creation process have to take many risks. But, like the
saying of no pain, no gain , we will not get large success without taking risks. To survive in this economy, we
must be always creative.
Our stakeholders includes shareholders, managers, loyal customers, gouvernment and our target
people to become our customers. To get fully commitment from them, we must let them know our creative
and innovative plan. We will use the following methods to persuade them.
Dialogue with individuals and groups
Meetings
Presentations
We must let them know the risks and benefits of our detailed plan during these activities. We try to
make them believe our creative and innovation plan will bring success of them. For external sources, i.e, for
custumers, we will promise them know that we must not absent in current activities and services because of
our new projects. After getting agreement from our internal stakeholders, we will let the people know our
creative and innovation ideas through medias with the aim of getting new customers and their interests.









3.2 Communicating a creative and innovative idea to stakeholders of an organization
We must inform and explain about our creative and innovative ideas to stakeholders to get fully
commitments from them. The following table give the information of how we will explain to the
stakeholders.
Stakeholders What message that we
will give
How to communicate How many times
shareholders Large profits, their
values of share in the
organization will
increase
Meeting, discussion,
presentation
monthly
suppliers Our order lists will
increase because of our
new projects, the
contract life will be
By telephone, face to
face meeting, e-mail
once a month during the
project
increased
employees They will get new
jobfield experience
Meeting, presentation weekly
customers They can enjoy our new
project is being
completely implemented
advertising Daily




3.3 Key goal ands priorities for implementation of a creative and innovative management ideas using
feedback from stakeholders








In our likely situation, customers X, the existing customers, shareholders A, our current shareholders
and Finance department do not will to implement our idea. So, we would explain them about our plan
carefully. Our existing customers do not agree because they think we will absent in present activies and our
coffee shop can not be the same like before. So, we will let them know through our staffs that our current
activities still be the same while our new project is evaluation. By this way, we will get positive attitude from
them. Next for shareholders A, they resist because they think that their share profit will reduce because of
change. So, we will make discussion and meeting and explain them our risks and profits of our plan so that
they will realize and willing to implement in this innovation plan. For Finance department, we will let them
know we are now persuading new shareholders to join our projects.
4.1 Barriers to the implementation of a creative and innovative management idea in
organization
It is natural that every project can face with barriers. In order to face these barriers, we
have to caculate what is our barriers in implementing our projects. So, we must identify our
main barriers to overcome to get success of our innovation plan.
As we former presented, we can face the resistance of stakeholders. The resistance of
stakeholders is a big block for our plan success. So , it must think carefully to overcome this
obstacles.
For our coffee shop, we must firstly analyze time. Taking so long time for project can
take more costs. So, there may become financial problems and stakeholders can even lose their
beliefs on our creative and innovation plan.
Another barrier we must face is human resource. As we expand our business, we need
more proficient employees. There may become labour gap. So, we need to plan our human
resource systmatically in order to prevent this barrier.
Another difficulty is architects who decorate our shop with romantic lights. There may
be some difficulties while getting the proficient architects on time because nowadays many
business is trying to expand.






4.2 A strategy to overcoming barriers to the implementation of creative and innovative
management idea in an organization
We should think a plan to overcome the barriers to creative and innovative ideas. And
this is our plan.
No. Barriers How To Overcome
1 Resistance of stakeholders Making meeting
Open discussion
Presentation of risks and benefits of our
creative and innovation plan

2 Time commitment Make our plan systematically
Limit the time of when the stage must
start build and end
Limit the time taking by stage
Plan to be strong in human resource so
that we can start as soon as finishing our
decoration plan
3 Labour Gap Make our human resource plan
systematically
From now on, we call waiters for our new
projects
Make training program for their busineess
proficiency
4 Architect difficulty for
decoration
We must call proficient architect with his
best incentives and make him to sure as
fast as to finish



4.3 How a strategy plan for overcoming barriers will ensure innovative change is achieved
For organization success, we need the smart creative and innovation plan that is the
main change process. In implementing this innovation plan, we must face many barriers and
difficulties. To be successful innovation plan, we must overcome the barriers.
As we former presented, we must face the resistance of stakeholders. In order to
overcome these obstacles, we will hold meeting and discussion to explain what is the risks and
benefits of our innovation plan. We will build open relationship with them in order to let them
know what we plan to implement for the success of our new project.
Another barrier we must face is time commitment. Time is very precious in this
hypercompetitive marketplace. To save time for our new project, we must set precise duration
for every activities of new project.
In order to overcome the problem of the labor gap, we must set our human resource
plan systematically. We will hire the new employees from now on and make training programs
for them in order to be skillful in their fields.
In our project, decoration plays in vital role. To get the best architect is also our key
point to complete this project. So, we must find the architect who is qualified the term we set
for the organization and persuade him with the fee that they do not want to deny.






4.4 Communicate a strategy plan for overcoming barriers to relevant stakeholders in an
organization
It is crucial to know how to communicate with the stakeholders of organization. So, we
need to identify who we should communicate, when will we inform them and how we
communicate to get a good strategy plan for overcoming barriers.
Stakeholders What message that
we will give
Way of
communication
schedule
shareholders Every main activity of
our new projects
Open discussion,
meeting, presentation
Twice a month
suppliers Which products we
need more and which
items we want in
order lists
By telephone, e-mail,
face to face meeting
Once a month
employees Incentives will be
reward in accordance
with their workforce
Reports, discussion Weekly
customers Our new project
situation
Advertising through
medias, handout the
pamphlets to our
customers
During the project




Conclusion
Creative and innovative management is very important in changing the organization's
environment. Without this, we cannot imagine to achieve our goals. This report shows how we
will overcome the barriers and achieve the targeted goal.

References
Hlaing K.M. 2014. Creative and innovative management [lecture slides]. MIC
Slideshare. NEW PRODUCT AND NEW PRODUCT DELOPMENT PROCESS. [online].
Available at http://www.slideshare.net/arunalapati/newproductdevelopmentprocess
[11 May 2014]
Managementpaper.blogspot.com. 2012. Information and case studies. [online].
Available at http://mangementpapers.blogspot.com/2012/08/assigment-on-creative-
and-innovative.html [12 May 2014]



















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