Visit US US: October-December 2012 I S S N 1 7 5 5 - 0 9 3 9

OC T OB E R - D E C E MB E R 2012 I S S N 1755- 0939
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OCTOBER-DECEMBER 2012
Editor
Matt Matthews
Associate Editors
Jessie Jorge
Andrew Thomas
Sub Editor
Megha Marie Matt
Graphic Designer
Aleena Susan John
Sales Manager
Paul Thomas
Production Manager
Abdul Shareef
Contributors
Neville J. Chandler
P.K. James
Shakeeb Kolakadan
Cover photo courtesy
Khalifa International Date Palm Award
Head Office
Matt Media International Ltd.
Woodgreen, London N22 5AR, UK
E-mail: gulfag@emirates.net.ae
Web site: www.foodbusinessgulf.com
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Al Saad Advertising & Publishing LLC.
P O Box 25694,Sharjah, UAE
Tel:+971 6 5639494
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E-mail: gulfag@emirates.net.ae
Food Business Gulf & Middle East is
designed to serve the fast growing Food,
Fresh Produce, Ingredients, Bakery, Hotel,
Hypermarkets, Restaurants & Catering
industries in the Gulf and Middle East
region by providing the expert information
to our readers in our four comprehensive
issues in a year. It is circulated through out
Middle East region and world wide in
addition to the extra distribution at various
food, catering & hotel events, fresh and
perishable shows. The magazine provides
editorial coverage on a wide range of topics
which are of interest to industry
professionals.
Food Business Gulf & Middle East is a sister
publication of Gulf Agriculture.
Printed & published by
Matt Media
Intl. Ltd.(U.K.) 2012

NEWS PAGE 04
WOP PREVIEW PAGE 18
SWEETS & SNACKS PREVIEW PAGE 20
SIAL MIDDLE EAST PREVIEW PAGE 22
DATE PALM FESTIVAL PREVIEW PAGE 24
DDTE PREVIEW PAGE 26
UAE UPDATE PAGE 28
ARGENTINE UPDATE PAGE 30
DAIRY PRODUCTS PAGE 32
BEVERAGES PAGE 34
MEAT PRODUCTS PAGE 36
SWEETS & SNACKS PAGE 38
DATES PAGE 42
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Brau Beviale 2012: Tradition,
innovation and naturalness
Brau Beviale starts a day earlier in 2012 - on
Tuesday, 13 November. Some 1,350 exhibitors
and a good 31,500 visitors can look forward
to the beverage industry's most important
capital goods exhibition in the world this year.
Although the event focuses on innovations in
the segments of beverage raw materials,
technologies, logistics and marketing, Nrnberg
also creates impulses for international beverage
trends.
In the Chinese horoscope, 2012 is under the
sign of the water dragon; a good year, as the
dragon is regarded as a lucky charm and
symbolizes strength and wealth. The Asian
market has enjoyed both these for years. It
breaks growth records and produces beverage
ideas that have a stimulating impact all over
the world. The keywords here are tradition in
conjunction with innovation and health. So-
called innovative drinks contain ingredients that
have long been valued, like tea extracts or
elderberry blossom syrup. Regionality coupled
with trust in domestic products is doing well
under the back to the roots aspect. It
becomes interesting when drinks create links
with other consumption worlds and cross-selling
strategies take effect. Also important is that
every successful beverage innovation is always
supported by a matching container.
Soft drinks more popular than ever
worldwide
The global market for soft drinks grew by
about 4 % in 2011, mainly thanks to Asia,
whose markets accounted for 60 % of the
global growth. Asia is currently the biggest
player in the soft drinks segment with a share
of 27 %. North America holds only just under
20 % and Western Europe 17 %. In 2005,
North America still occupied first place with a
quarter of global sales. The annual per head
consumption in Asia is 40 l. Compared with
European and North American consumers, this
is only one sixth or one eighth respectively and
shows the high future growth potential. Growth
can also be expected for soft drinks in Latin
America, the Middle East and North Africa.
The markets in Western and Eastern Europe are
stagnating.
37 % of the soft drinks currently consumed in
the world are carbonated. Because some of
these contain many calories and still soft drinks
are preferred in Asia, the share of carbonated
soft drinks could shrink by 4 % by 2016.
Bottled water should then be the world's
leading category of soft drinks. Strong growth
in the two-figure percentage range is forecast
for sport and energy drinks - but starting from a
still low level. They account for just 3 % of the
global volume of soft drinks (Canadean). In
Western Europe, Denmark was the strongest
growing market in this segment in 2011, with a
per head consumption of approx. 15 l
(Euromonitor).
Growth for carbonated drinks, mineral
water and medicinal water
The per head consumption of carbonated
drinks in Germany rose by 1.6 % to 120.1 l in
2011. Interesting is the large growth of a good
29 % for light lemonades and more than 10 %
for near-water drinks (Wirtschaftsvereinigung
Alkoholfreie Getrnke, wafg). The approval of
stevia as sweetener offers innovation potential
for low-calorie carbonated drinks etc. New
products like less sweet orangeade and
lemonade with a larger fruit content are in line
with the consumers' wish for more naturalness.
Because low-calorie thirst quenchers particularly
appeal to women, one manufacturer is testing
innovative tea drinks in hairdressing salons.
Excitement in the market is provided by near-
water drinks, for example with vitamins,
coenzymes, zinc or chrome, which are
supposed to be good for the health.
Every German drank 134 l (+3.1 %) of
mineral and medicinal water in 2011, which
means mineral water remained the Germans'
most popular soft drink and the mineral springs
sector the biggest employer in the food
industry. Carbonated and slightly carbonated
mineral water (approx. 43 % each) were drunk
most, followed by still (11 %) and aromatized
mineral water (2 %), and medicinal water
(Verband Deutscher Mineralbrunnen). In order
to present mineral and medicinal water better
in future, Germany's first certified water
sommeliers recently founded the Vereinigung
Wassersommelier-Union (Union of Water
Sommeliers) after successfully completing their
training at the Doemens Genussakademie.
Italians (175.3 l) and Spaniards (146.2 l)
have the biggest thirst for water in Europe. The
Germans follow in 3rd place. In the fruit and
vegetable juice segment, the Dutch (49.8 l)
lead followed by the Germans and Poles (39.6
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FOOD BUSINESS GULF & MIDDLE EAST OCTOBER-DECEMBER 2012
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l each), the Finns (37.8 l) and the British (35.3
l, Euromonitor). The industry is backing drinks
with added benefits, e.g. for healthy cells,
for the concentration, for nerves and
muscles or for a healthy heart. Fresh-pressed
and - their special feature - non-pasteurized fruit
juices that are said to retain all vitamins,
nutrients and minerals are also in line with the
health trend.
New logistic installation for
Astra faam
In the year 2005 MPS Food Logistic Systems
automated the intra logistic requirements at the
premises of Astra Faam. Located in the northern
part of the Netherlands, Astra Faam (member
of the Astra Sweets Group) produces the
famous Frisia marshmallows, and can be
recognised as being market leader in its field of
sweets production and sales.
The Frisia marshmallow sweets are produced
from mainly glucose, gelatine and sugar.
By the end of last year the core part (heart)
of the production, all packaging area and the
dynamic buffer storage at Astra was destroyed
in a fire. All production came to a stand-still
and urgent replacement of production
equipment and the intra logistics was needed.
As MPS Food Logistic
Systems and also MPS Service & Spares we
were asked for help and assistance in
rebuilding the temporary and final production
including the realisation with updated intra
logistic systems and warehousing.
Marshmallows are produced in continuous
batch processes. Due to the differences in
product flavours, sweets shape and colours it
needs to dry and being stored for a few days
and can be mixed only during the moment of
packaging in its bag packing.
The difficulty here with this kind of product
and production is thus how these humidity
sensitive products can be stored without
deforming and being sorted by batch.
Second difficulty is how can, depending on
the customer requirements, products be
retrieved from the ware housing's dynamic
buffer and mixed in a just-in-time process
without causing downtime in the automatic
mixing and packaging units.
By knowing the open products since 2005
and the need of products to be transported and
stored in a dry and hygienic environment, MPS
Food Logistic Systems made use of its years of
experience with open food products in the
meat, poultry, dairy, cheese and fast food /
snack industry.
Insuring the products can be dried and kept
dry a continuous airflow around the products is
needed. By using open plastic crates with
mazes in side walls and by storing the crates
individually in an open dynamic buffer store,
multiple functions for realising an optimal
product could be combined. The products are
stored in humidity and temperature controlled
environment. The design of the crate buffer
storage is such that continuous air flow around
the open crates is guaranteed.
This thus takes care of the proper product
drying in all places of the rack. Another benefit
of using this method of storing products by the
batch control with a FIFO (First in - First out)
principle.
Each crate has its own electronic
identification tag (unique number identification)
sealed into the crates (RFID). The product and
production data is combined with the crate ID
and used as data-point in the WMS
Warehouse Management System. Each crate
now has its own (temporary) place within the
crate buffer storage.
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Based on customer orders for deliveries, the
packaging department needs a specific
combination of products at a limited specified
time. Both time and sequence are determent by
the WMS system, based on the production
planning. The IT department of MPS developed
and integrated a WMS / MES software layer,
which translates the requirements in packing, is
specific retrieve orders at the buffer storage.
This WMS system is capable of feeding
sufficient raw materials for each of the 12
packaging lines! The correct combination of
products is collected from the buffer storage
and transported automatically to the individual
packaging lines.
All equipment and conveyor systems are
specially developed and designed for use in a
maximum hygienic environment as known
within the food industry. Specific for this project
of Astra Faam, additional measures had to be
taken to coop with the production pollutions like
extreme sugar, corn and flour dust. Not only
the dust impact on drives and limit switches
sensors has been recognised, but also the
method of cleaning is important and has been
taken care off.
To avoid product contamination all crates
need to be dry, clean and free of product
before it is used for a next cycle.
Taking in mind the extreme dust conditions,
MPS designed a robust empty crate scanner for
identifying the tray at the scanner location.
Using dynamic measuring methods we are able
to work on an inline system which controls
the crates while being in motion. All design
insuring a 100% inspection of each tray before
filling its next cycle.
Continuous monitoring of the complete system
insures efficient and faultless production with a
system uptime guaranteed of > 98.5%. The
on-line 24/7 support system by VPN and
helpdesk follows the system status, enabling the
helpdesk crew at MPS to assist and taking over
tasks from the technical staff at Astra Faam each
moment of the production, when the Astra
management requires us to act so.
Astra Faam and MPS Food Logistic Systems
are very proud to have been able to complete
this complex project within the short timeframe
available. MPS Food Logistic Systems B.V., one
of the business units of MPS meat processing
systems, is supplier of food logistic systems.
More information can be found on our website
www.mps-group.nl
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OCTOBER-DECEMBER 2012 FOOD BUSINESS GULF & MIDDLE EAST
DuPont Nutrition & Health Offers
New Probiotic Solution for
Immune Health in Adults
A successful human clinical trial was carried
out in Australia to see if the positive results
obtained on children could also be observed in
adults.
HOWARU Protect has shown in adults:
Q A significant reduction in the number of days
experiencing common cold and flu-associated
symptoms
Q A strong trend in the reduction of cold and flu
medication use
Q A trend toward the reduction rate of chest
illness symptom episodes
The study recruited 263 randomized
healthy physically active adults who received
either HOWARU Protect or a placebo for
150 days. The health status and the level of
physical activity of the volunteers were
monitored over the course of the study. The
study was conducted by the Australian
Institute of Sport and by Griffith University,
Australia. The positive results of this new
study in healthy adults support and build on
the previously published outstanding results
on children.
DuPont Danisco is the brand for a range
of products that help provide enhanced
bioprotection, an improved nutritional profile
and better taste and texture with greater cost
efficiency and lower environmental impact,
meeting the needs of manufacturers of food
and beverages, dietary supplements and pet
food. Through the work of the global network
of food scientists and technologists in DuPont,
the Danisco range is supported by a uniquely
broad spectrum of know-how across
applications and processing.
DuPont Nutrition & Health addresses the
world's challenges in food by offering a wide
range of sustainable, bio-based ingredients and
advanced microbial diagnostic solutions to
provide safer, healthier and more nutritious
food. Through close collaboration with
customers, DuPont combines knowledge and
experience with a passion for innovation to
deliver unparalleled customer value to the
marketplace.
DuPont (NYSE: DD) has been bringing
world-class science and engineering to the
global marketplace in the form of innovative
products, materials and services since 1802.
The company believes that by collaborating
with customers, governments, NGOs and
thought leaders, we can help find solutions to
such global challenges as providing enough
healthy food for people everywhere,
decreasing dependence on fossil fuels, and
protecting life and the environment.
For additional information about DuPont and its
commitment to inclusive innovation, please visit
http://www.dupont.com
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Arab imports from Brazil reach $3.6 bn
in H1 2012 while exports to Brazil
total nearly $4 bn
Arab countries imported more than $3.6 billion worth of
goods from Brazil during the first half of 2012, while Arab
exports to Brazil reached nearly $4 billion during the
same period, reaffirming the importance of Brazil as a key
trade partner of the Arab world. Brazilian exports to Arab
countries mainly consisted of sugars, meat, ores, slag, ash
and cereals, while Arab exports to Brazil included mineral
fuel, oil and fertilizers.
According to the Arab-Brazilian Chamber of
Commerce, the Kingdom of Saudi Arabia, the region's
largest economy, remains the leading trade partner of
Brazil in the Arab world. KSA had more than $720
million in imports and over $1.4 billion in exports to
Brazil during the first half of 2012. The UAE has also
been a major trade partner of Brazil with more than
$489 million in imports and over $65.6 million in
exports. Egypt ranks second among top Arab importers of
Brazilian products with more than $674 million in imports
in the first half of 2012, while Egyptian exports to Brazil
totaled over $40 million.
Other top Arab trade partners of Brazil include Qatar
and Kuwait, which exported products to Brazil worth in
excess of $362 million and $337 million, respectively. On
the other hand, Qatar and Kuwait imported products from
Brazil worth more than $80 million and $64 million,
respectively, during the first six months of 2012.
Michel Alaby, CEO, Arab-Brazilian Chamber of
Commerce, said: Trade activities between Brazil and
the Arab world will continue to expand as Brazilian
traders and their Arab counterparts are actively
exploring new opportunities for mutual growth. The
success of matchmaking events being organized by the
Arab-Brazilian Chamber of Commerce underlines the
growing interest of Arab markets in Brazilian products.
Moreover, the Arab world will continue to be a major
source of mineral fuel, oil and even aluminium products
that are vital in sustaining the growth of the Brazilian
economy. The Arab-Brazilian Chamber of Commerce
remains fully committed with its mission to cultivate
greater interaction between Brazilian and Arab
companies and unlock more exciting prospects that will
further expand and strengthen the economic ties
between these key trading partners.
Other prominent exports from Brazil to various Arab
markets include machinery, grains, seed and fruit products,
inorganic chemicals and rare earth metals, fats and oils,
natural pearls and stones, spices, coffee and tea. Arab
exports to Brazil, on the other hand, also include plastic
products, aluminium, inorganic chemicals and rare earth
metals, electrical machinery, glass and glassware, fish and
seafood, and woven apparel.
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Ishida Solution helps open up
new snack opportunity
Ishida Europe has developed a versatile mix-
weighing solution for Benelux frozen snacks
market leader Ad van Geloven for the
introduction of a new product range in the
important savoury snacks market.
In many European countries, frozen snacks
that can be heated in minutes in an oven,
frying pan or air-fryer are very popular as
appetisers and for meeting unexpected
demand from family or guests. Ad van
Geloven has now introduced 'Funmix' under its
well-known Mora brand, a range of mixed
snacks that offer consumers the added value of
variety within a single pack.
The product is packed in an attractive stand-
up bag to create maximum impact in glass-
fronted freezer cabinets. For consumer
convenience, the bag is also resealable. In
order to ensure that every pack contains the
same number of each variety - the 426g bag
for example features six pieces of four different
products - the company selected an Ishida
multihead weigher in a four mix version.
At the same time, as well as delivering the
new Mora mixture range into two different
types of bag, the weigher also needed to be
able to handle single products at high speed
and have the facility to weigh mixtures of the
company's other brands into windowed boxes.
The Ishida solution adopted at Ad van
Geloven's Tilburg factory is based around the
company's 20-head advanced R Series
weigher. In addition to the weigher, the work
carried out or supervised by Ishida included
gantry construction, conveyors and a feed
system to deliver product from the existing flow
freezer.
In its mix-weighing set up, each section of
the machine acts as an individual weigher,
allowing the different items in the mix to be
given a specific target weight to ensure that
the final product contains exactly the right
proportion.
The new line also meets every demand in
terms of versatility. In order to change pack
formats, for example, operators roll the
bagmaker forward about a metre, enabling
the weigher to fill the windowed boxes
instead of bags.
Fast cleaning of the feeding and weighing
equipment requires washdown with water. The
installation was therefore designed so that the
junctions between the upper levels and the
bagmaker can be sealed off with watertight
covers.
Ishida collaborated closely with the
bagmaker manufacturer and other suppliers in
order to ensure that the entire line was up and
running within two weeks.
All parties worked during the summer
holiday period in order to ensure that our
production was not disrupted, explains Albert
van der Vliet, Head of Technical Services.
We saw a market opportunity and both the
equipment and the service from Ishida helped
us to exploit it, he concludes.
MBLM launches social campaign
to promote local water
MBLM, an agency focused on creating
greater intimacy between people, brands
and technology, has launched the I Drink
Local initiative. The initiative aims to bring
attention to the fact that many restaurants
and cafes in the UAE do not serve local
brands of bottled water.
Observes Jae Hwang, partner at MBLM,
We began to notice that local water was not
available in many of the establishments we
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visited, whether they were five star restaurants or fast-food
joints. Naturally, that got our team thinking about how we
could bring about a change for the better.
By combining MBLM's experience in brand building and
technology, the agency conceived the I Drink Local
initiative and created a website (www.idrinklocal.com) to
support it. In a fun and engaging way, we wanted to
encourage the UAE community to ask for local water. The site
provides facts and observations about why switching to
locally bottled water and insisting on locally bottled water
brands can bring about a positive impact on our
community, explains William Shintani, partner at MBLM.
Visitors to the site can pledge their support for the
initiative, search for establishments that serve local water and
individually add locations where local water is not available.
With Facebook and Twitter integrated into the site, MBLM
hopes to create a grassroots groundswell to bring about a
real change in the community.
FRUIT LOGISTICA 2013 rolls out
the red carpet
Exhibitors at FRUIT LOGISTICA 2013 who have introduced
an exceptional innovation to the market between 1
November 2011 and 31 October 2012 are invited to apply
for the industry's most coveted innovation award. FLIA is
highly acclaimed amongst industry experts and receives
widespread coverage in the international media. The award
will be presented in 2013 for the eighth time by Messe Berlin
and FRUCHTHANDEL MAGAZINE (Dusseldorf).
FLIA recognises outstanding innovations in the fresh
produce sector and spotlights new products or services that
have had clearly a positive impact on the market. By
definition, the key characteristics of an innovation are
originality and superiority over conventional products or
services. Exhibitors at FRUIT LOGISTICA 2013 who feel their
products or services meet these criteria are invited to submit
an online application for the award by 23 November 2012.
A panel of experts will select this year's ten most
significant innovations from the submitted entries and
nominate them for the FLIA. These innovations will be
presented at FRUIT LOGISTICA 2013 in a special exhibition
area. More than 55,000 expected trade visitors from 130
countries will have a chance to vote for the innovation of the
year during the first two days of the trade fair FRUIT
LOGISTICA 2013 (6-8 February).
Previous FLIA winners include Salanova lettuce produced
by Rijk Zwaan (2006), Vitamini's vegetable snack produced
by FresQ/Rainbow Growers Group (2007), the Intense
beef tomato from Nunhems Netherlands BV (2008), the
Sweet Green Pepper produced by Enza Zaden (2009), the
Arils Removal Tool (ART) developed by Mehadrin Tnuport
Export (2010), the Limeburst Finger Limes citrus fruit from
Australia (2011) and the "Angelo" miniature sweet pepper
produced by Syngenta Seeds B.V. (2012).
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Halal Food Middle East -
The countdown begins
The countdown has started for the highly
anticipated international Halal-certified food
products exhibition Halal Food Middle East.
The show has succeeded in generating
tremendous interest within the regional and
global Halal industry owing to its global launch
in Kuala Lumpur and promotional activities
across key markets.
The industry has much to expect from the show
due to its potential to become a one-stop-shop for
facilitating and sourcing Halal food products.
The biggest advantage the Halal Food ME
will offer you is the uniqueness of the platform -
it will be held in a region that is mainly Muslim
and is close to several countries with large
Muslim population such as those in the Indian
sub-continent and the CIS.
Moreover, all Islamic countries as well as
those nations with large Muslim populations will
look up to Halal Food ME as an event hosted
in an Islamic country that is also the Cultural
Capital of the Islamic World for 2014. It is also
designated as the Cultural Capital of the Arab
World by UNESCO.
This will ensure that Halal ME will have a
ready local and regional market, promising
exhibitors from Halal consuming and producing
countries a conducive atmosphere to do business.
The Halal industry lacks a common global
standard and currently oversight of Halal
certification is carried out by religious bodies in
each market. Due to differing Halal standards
not only between countries but also within each
country owing to the presence of various Halal
authorities, a common certification process is
yet to be drawn up.
Key differences are over issues such as
gelatine, food flavourings, animal enzymes,
phosphates, mechanical slaughter, stunning of
animals and the usage of thoracic stick.
The lack of a unified procedure has affected
the industry players most, and has been
described as the main reason that holds back
the fast growth of the industry.
The convergence of leading industry players
and Halal certification bodies from across the
world will offer a platform that can chart out a
plan to agree on a single global Halal standard.
A two-day conference to be held alongside
Halal Food ME will be another enriching
experience for the industry. The conference will
discuss and analyze the industry in the areas such
as global outlook for the industry, opportunities in
the Middle East and North African countries,
certification standards, food testing, processing,
packing and logistics requirements.
The conference will feature speakers who are
experts in their respective field of trade or service
and are able to present their topics with utmost
clarity and ease. They will include professionals,
experts and businessmen who have made a
name for themselves in Halal industry.
More than 1.6 billion or about 23 per cent
of the world population are Muslims, who
remain the core market for Halal food products,
indicating that Halal products, which currently
account for roughly 5 per cent of total agri-food
trade, could soon grow to account for 20% of
world food trade.
Halal food is also gaining popularity among
consumers for a range of different reasons, such
as increasing health consciousness, fuelling the
popularity of Halal food among consumers not
affiliated with the religion.
Due to strict slaughtering and processing
standards for meat and other food products,
Halal foods can also appeal to consumer
concerns and perceptions for humane animal
treatment, lactose or gluten-free products, or the
desire for products seen as healthier and safer.
Travelling Muslims are also creating a market
for Halal products across the world.
The launch edition of Halal Food ME will be a
comprehensive platform for facilitating and
sourcing the sale and purchase of food and
related products that conform to the Shariah law.
It will be the largest show of its kind in the
region featuring Halal producers, traders and
distributers from across the world offering excellent
deals on a range of products. It will also be an
international platform to explore and discuss
emerging technologies, new markets, trends,
issues and challenges facing the Halal industry.
The show will feature Shariah-compliant food
and beverages, bakery and confectionaries, broth
products, food ingredients, frozen food, health
products, herbs and spices, legumes & cereals,
nuts and seeds, pastas and noodles, processed &
seafood, snacks, and fruits & vegetables.
It will be a must-visit event for manufacturers,
trade consulates, importers, trade associations,
distributors, trade consultants, wholesalers,
hoteliers, exporters, restaurateurs, retailers,
departmental stores, traders, investors, ministries,
fund managers, government institutions, agents
and embassies.
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The Halal Congress Middle East 2012 will be
held alongside Halal Food Middle East at Expo
Centre Sharjah from December 10-12, 2012.
Halal Congress will be an international
gathering for food producers, exporters &
importers, dealers and distributors and industry
stalwarts to share up-to-date information on Halal
products; discuss issues & challengers; explore
opportunities; evaluate compliance, certification
and standards; and look out for investment and
joint venture opportunities in UAE.
The Halal Congress will help trade visitors
rub shoulders with leading players in the
industry and network with international industry
experts and government officials.
SEAFEX set to net strong demand
from region's hospitality industry
With fish and seafood a perennial menu
favourite in almost every culture around the
world including the Middle East and North
Africa (MENA), the region's first dedicated
seafood trade show, SEAFEX, looks set to make
waves when it launches on November 19-21,
2012 at the Dubai World Trade Centre.
In a multi-billion dollar industry with a
current annual global output of 145 million
metric tons of seafood, according to the United
Nations' Food and Agriculture Organisation,
seafood producers are increasingly looking to
the Middle East for business growth.
This lucrative market with its diverse mix of
nationalities and cultures has a strong
preference for seafood. The UAE consumes
more than 50kg of fish and seafood products
per capita per year according to Asmak
International Fish Farming Company while the
Emirates Wildlife Society's recent surveys show
that 66% of the UAE population eats fish at
least once a week. Another example of the
Middle East's growing taste for seafood
gastronomy is the 114% growth in 2010 for
Scottish Salmon, making the UAE the second-
fastest growing market for the product in the
world. Data from the Scottish Government
reveals that Scotland has experienced a
massive 55% rise in Food and Beverage
exports to the UAE, increasing to USD 80
million in the first half of 2011.
Organised by the Dubai World Trade
Centre, with its experienced Gulfood team
bringing more than 25 years of expertise,
industry knowledge and connections to
SEAFEX, the show covers the full spectrum of
the seafood industry, from the fresh catch to the
consumer's plate, as well as cold storage,
shipping and logistics solutions.
Seafood is one of the fastest growing
segments in the global food industry, with
several of our regional markets in the world's
top 10 in terms of consumption. We are
therefore delighted to be offering a dedicated
and comprehensive platform for both suppliers
and buyers to source products, develop new
supply chains and enjoy valuable networking
opportunities at SEAFEX, said Trixee Loh,
Senior Vice President, Dubai World Trade
Centre. Given the team's expertise in
organising Gulfood, the world's largest annual
food trade show, we have no doubt that
SEAFEX will enjoy immediate success in
facilitating the showcasing and supply of this
speciality food for retail, Food & Beverage and
the hospitality industries in our region.
The three-day event will showcase the catch
of the day from the world's leading names in
the seafood industry, with confirmed
participation from over 51 exhibitors and 21
national pavilions including Canada, China,
Cyprus, Greece, Libya, Morocco, Portugal,
Spain, Peru, Singapore, Thailand, Turkey,
Yemen, and Vietnam.
According to the Vietnam Association of
Seafood Exporters and Producers (VASEP),
seafood products shipped to the Middle East have
increased in value from USD192 million in 2009
to USD 258 million in 2011. Vietnam is boosting
seafood exports to the UAE, Sudan, Lebanon,
Iraq, and Kuwait, and has confirmed that not only
N E W S
14
is the UAE the country's largest customer, it also serves as a
crucial gateway for transporting goods to other Middle
Eastern and North African nations. Vietnam's participation
at SEAFEX will further facilitate its fast growing trade.
Ha Phuoc Huy, spokesperson for VASEP said:
Seafood exports of VASEP members represent 80
percent of the total seafood exports of Vietnam, with the
Middle East one of our most important markets.
Participating at SEAFEX Dubai, VASEP is looking to
further grow the business of the companies represented,
as well as to develop relationships and exchange
information with Middle East importers and distributors.
Regional distributor Essam Shamaa Seafood expects
positive results from participation at the inaugural event.
Production Manager, Sumi Johnson commented: We
believe that this will be an excellent event, offering a
gateway for upcoming companies like ours to operate
with the world and an opportunity to learn about new
trends in the hotel, retail and export trade industries.
In addition to its extensive exhibitor list, SEAFEX has
also confirmed that it will host 300 of the top influencers,
managers and buyers from the UAE, Saudi Arabia,
Bahrain, Qatar, Kuwait, Oman, Yemen, Iraq, Iran, Tunisia,
Morocco, Algeria, Egypt, Nigeria and Kenya through a
specially designed hosted buyer programme. Connecting
exhibitors with buyers directly, the programme ensures that
exhibitors meet with the right buyers, even before they
arrive at their stand. The show will also feature The
Sustainable Skillery Corner - a live cooking station with
preparation and presentation demonstrations that offers an
exclusive opportunity to gain insights into preparing
obscure and unusual seafood dishes.
SEAFEX is conveniently co-located with Speciality
Food Festival, the region's only dedicated gourmet and
fine food show for the food and hospitality industry and
Sweets & Snacks Middle East, the region's only
dedicated showcase for the sweets, snacks, chocolate,
bakery and ice cream industry. All three shows cover
everything from ingredients, equipment and technology
through to the finished products for catering and retail.
SEAFEX is for Trade and Business Professionals only
and will be open from 11am-6pm on November 19 and
20, 11am-5pm on November 21. General public and
persons under the age of 18 will not be permitted entry.
Free visitor registration is available now online at
www.seafexme.com Registration will also be available
at the show upon proof of trade status.
N E W S
OCTOBER-DECEMBER 2012
M
iddle East's only dedicated trade show
for fruit and vegetables, WOP Dubai
set to take place on 19-21 November
2012, along with the International Plants Expo
Middle East (IPM Dubai).
Dubai Municipality and planetfair signed an
agreement to bring to the Middle East the
largest and only dedicated fresh produce trade
show aiming to provide a platform for the
industry to gain best practices, allow for
exchange of ideas and strengthen business
partnerships among trade professionals.
In its fourth consecutive year of partnership,
Dubai Municipality, represented by Engineer
Abdulla Mohammed Rafia, Assistant Director
General for General Support Sector of the
Dubai Municipality and Tarek Sibai, Project
Director for planetfair LLC, bring the highly-
successful World of Perishables (WOP DUBAI)
happening on November 19-21, 2012 at its
new home Dubai World Trade Centre. For
2012, WOP Dubai is expecting an increase
of 20% in trade visitors. Already, organisers
have realised a 15% increase in rented space
versus last year.
We are pleased with our partnership with
planetfair to bring together the region's fresh
produce trade professionals. It is suitable that
we hold the WOP exhibition in Dubai as this is
where we find the biggest fresh produce
traders in the Middle East, at Dubai Central
Fruit and Vegetables Market (Al Aweer). With
Dubai being the region's hub for the fruit and
vegetable trade industry, it is within our
mission to help the industry grow and
exchange ideas to help them achieve their
goals, said Engineer Rafia.
planetfair's Mr. Sibai also welcomed the
partnership: We are pleased to have been
working with Dubai Municipality to bring
WOP in the mainstream. The trade show was
created four years ago with the aim of
providing a marketplace for the increasing
W O P P R E V I E W
18
DUBAI MUNICIPALITY
AND PLANETFAIR
COOPERATE TO
BRING LARGEST
TRADE SHOW FOR
FRESH PRODUCE
demand for produce, technology, packing and
perishables logistics. Year on year, WOP is
growing demonstrating the key importance of
the show to the industry. We also thank HH
Sheikh Hamdan Bin Rashed Al Maktoum,
Deputy Ruler of Dubai, Minister of Finance
and Chairman of Dubai Municipality for
whose Patronage WOP DUBAI is being held
for the fourth consecutive year.
In 2011, WOP hosted 131 companies from
18 countries with eight official country
pavilions participating. These countries were:
France, China, Lebanon, Rwanda, Egypt,
Kenya, Turkey and Italy. planetfair registered
over 2500 trade visitors from 54 countries.
To provide a forum and important insights on
the growing industry of fresh produce, Eurofruit
Magazine, in cooperation with WOP Dubai
will be running the Eurofruit Congress Middle
East from November 17-18, 2012, Shangri-La
Hotel Dubai.
Alongside the WOP Dubai trade show,
planetfair also runs the International Plant Expo
Middle East (IPM DUBAI) held under the
patronage of H.H. Sheikh Ahmed Bin Saeed Al
Maktoum, President of the Dubai Civil Aviation
Authority and Chairman of Dubai Airports,
which has been consistently regarded as the
region's largest plants and flowers trade fair
and features international exhibitors for seven
years. Both shows last year registered 4321
visitors, up by 21% from 2010.
Available data showed that Dubai saw a 16
per cent growth in the import of fresh fruits and
20 per cent increase in fresh vegetables from
2008 to 2010. In 2010, Dubai imported
almost 1.7 billion kgs of fruit and vegetables
valued at nearly AED 5.3 billion.
W O P P R E V I E W
19
W
ith the Middle East sweet and
savoury snacks market enjoying
more than 20% year-on-year
growth for the past three years, and predicted
to continue at the same rate until 2015
according to Euromonitor International, the
Middle East represents a key element in the
future for global industry growth. This strong
market potential is mirrored in demand for
space at Sweets & Snacks Middle East, the
region's largest and most influential trade
show for the snack and confectionery industry,
which this year has reported a more than
30% increase in exhibitor space.
The show, which runs from 19 to 21
November 2012 at the Dubai World Trade
Centre (DWTC), is part of a cluster of niche
food industry shows that includes SEAFEX
and The Speciality Food Festival. A truly
international platform for product
selection, more than 120 specialised
exhibitors from 28 countries will be
showcasing both sweet and savoury
snacks and confectionery.
Trixee Loh, Senior Vice President of
DWTC and organiser of Sweets &
Snacks Middle East commented: With
the strong growth of the snack industry
throughout the region, it has never been
more important for businesses to attend
this key trade exhibition. Not only does
the show provide a trading platform to
conduct immediate business deals, it also
showcases the latest innovations and
product launches in the sector, and helps to
establish long-term networking relationships
between exhibitors and trade professionals
from throughout the MENA region.
Growth in the snack foods market is
being driven, both in the region and
globally, by changes in consumer lifestyles.
With less and less time for activities such as
shopping and cooking, snack foods are
claiming an increasing share of the food
market, offering foods that act as both
complement and substitute for time-consuming
meals. Snack food producers are, however,
following global food trends towards healthier
eating, offering ranges such as low-calorie,
fat-free, vitamin fortified, fibre-rich and
organic foods.
The number of exhibitors showcasing
organic, gluten-free and fruit and nut based
snacks demonstrates the growing demand
for healthy snack
foods.
S W E E T S & S N A C K S P R E V I E W
20
MIDDLE EAST SNACK
AND CONFECTIONERY
MARKET ATTRACTS
GLOBAL INTEREST WITH
DOUBLE-DIGIT GROWTH
Farmer Foods, a leading supplier of
nutritious healthy foods made from freshly
farmed ingredients and produced totally free
of trans fatty acids, cholesterol, artificial
colours or preservatives is one such
exhibitor. Showcasing its range of cereal
and fruit and nut bars this British company is
expecting brisk business during the show.
The regional market for chocolate is
experiencing robust growth, and is expected
to be worth USD 5.8 billion by 2016,
according to forecasts by AC Neilsen. The
participation of over 31 exhibitors of cocoa
or cocoa products, including Qura Chocolate
Factory, the region's first manufacturer of
Belgian
chocolate, and the Malaysian Cocoa Board,
reflects this important trend.
Leading chocolate ingredient, accessories
and equipment supplier, BMB recognise the
importance of Sweets & Snacks Middle East for
their business. Managing Director, Bilal Ballout
said: This is one of the few trade shows in the
region that allows us to reach such a relevant
and targeted audience. At this year's show, our
award-winning chef will be conducting regular
demonstrations with chocolate to showcase our
product and inspire visitors. We are also
launching our new range of chocolate
tempering machines for everyone interested in
manufacturing Chocolate Pralines."
In addition to the valuable networking and
business development opportunities presented
at the show, the Food Logistics Forum will
gather 150 global and regional industry
leaders together to address the future of food
logistics in the region to manage the rapidly
changing supply and demand challenges. It is
supported by the Government of Dubai and
Dubai Municipality and strategic partners
include the Chartered Institute of Logistics and
Transport, as well as Euromonitor as a
Knowledge Partner. Dubai World Central is
joining the event as a Lead Sponsor together
with Silver Sponsor support from DP World,
Globe Express Services and Mirnah Technology
Systems. Continuing Professional Development
(CPD) points and accreditation are applied to
registered attendees.
Combined with the co-located events SEAFEX
and The Speciality Food Festival, all three
dedicated food industry events will run
alongside each other providing visitors and
exhibitors alike with the perfect trading,
networking and cross-selling environment.
The exhibition is for Trade and Business
Professionals only and will be open from 10am
- 6pm daily. General public and persons under
the age of 18 will not be permitted entry. Free
visitor registration is available now online at
www.sweetsmiddleeast.com. Registration will
also be available at the show upon proof of
trade status.
S W E E T S & S N A C K S P R E V I E W
21
SWEETS & SNACKS
MIDDLE EAST,
MOST INFLUENTIAL
TRADE EXHIBITION
FOR SNACK AND
CONFECTIONERY
INDUSTRY,
REPORTS 30%
INCREASE IN
EXHIBITOR SPACE
S
IAL Middle East, the region's fastest
growing professional trade exhibition for
the food, drink and hospitality industry, is
gearing up for its busiest edition yet, with two
new complementary partnership exhibitions
joining the global brand under the same roof at
the three-day event, which will be held at Abu
Dhabi National Exhibition centre (ADNEC) from
26-28 November, 2012.
New for this year is the integration of Rice &
Grains into the SIAL Middle East schedule.
Relocating from Dubai to Abu Dhabi as part of its
future growth strategy, the cereals exhibition - now
in its second year - is making the move in
response to increased interest in the event from
international markets as the region faces ongoing
challenges in securing new food supplies as one
of the world's largest basic commodities importers.
Abu Dhabi is one of the largest purchasers
of rice in the UAE as a direct result of its food
subsidies programme for the people of the
emirate. The integration of Rice & Grains into
SIAL Middle East complements the other
offerings at the event and, with Abu Dhabi a
major business hub for the region, exhibitors
will benefit considerably from participation,
said Mohamed Jalal Al Reyaysa, Chairman of
the Organizing Committee for SIAL Middle East
and official spokesperson for Abu Dhabi Food
Control Authority (ADFCA).
The GCC imports 90% of its food
requirements and is entirely dependent on
external markets to satisfy consumer demand
for maize, rice and barley. According to an
Alpen Capital report, cereals accounted for
43.7% of total consumption in 2011 and, with
a population growing at three times the global
average, food imports are expected to double
to US$53.1 billion by 2020.
The obvious synergies between the two
exhibitions has allowed us to take the event to
a logical next level, by creating a multi-stage
platform that encapsulates the 'farm to food'
cycle of the industry. This is a powerful vehicle
which brings all the major local, regional and
international players together to discuss
demand drivers and current trends, and drive
growth and innovation across the board, says
Chris Fountain, Managing Director of Turret
Media, organisers of SIAL Middle East.
Rice & Grains will occupy Hall 6 at the
November event, with over 150 industry
heavyweights heading to the UAE capital to do
business with the more than 10,000
professional food buyers expected to attend.
The MENA region attracts the majority of
exports from the world's major rice producers,
as they look to expand their global reach and
capitalise on market demand. Here in the
Emirates, we have a well-established trading
hub, a structured shipping infrastructure, ample
storage facilities and a trade-friendly
environment, among other things, said
S I A L M I D D L E E A S T P R E V I E W
22
RICE & GRAINS TO
SWELL SIAL MIDDLE
EAST 2012 EXHIBITION
AND CONFERENCE
OFFERING
Mohammad Harfouch, Executive Director at
Ideal Idea Events, organisers of Rice & Grains.
And with the advent of new world-class
facilities like the new Khalifa Port and the
emerging Khalifa Industrial Zone Abu Dhabi
(KIZAD), the UAE has the potential to cement its
status as a launch pad for growth into new and
existing regional markets with high value
potential, he added.
Held in strategic partnership with the Abu
Dhabi Food Control Authority (ADFCA),
food importation trends and price hikes of
various food staples are set to be a hot
topic on the exhibition floor and various
conference sessions.
Earlier this year, UAE President, HH Sheikh
Khalifa bin Zayed Al Nahyan, issued a directive
to extend the Ramadan food subsidies for
nationals until the end of the year. The list of
subsidised essential food products supported by
government funding now includes rice, flour and
pasta and is valued at a total of US$1.9 million.
SIAL Middle East has grown rapidly since its
inaugural edition in 2010, and in 2011
welcomed 466 exhibitors from 43 countries,
and 9,707 visitors, representing a 55% and
34% increase on 2010 figures, respectively.
In addition to Rice & Grains, SIAL Middle
East will also incorporate a new event as part
of a co-location agreement with the
International Travel Catering Association
(ITCA), as well as hosting the Emirates
International Date Palm Festival. The quartet of
exhibitions will welcome more than 1,000
international exhibitors including 30 national
pavilions from Argentina to Vietnam.
S I A L M I D D L E E A S T P R E V I E W
23
R
eturning for its sixth annual celebration of
the UAE's culture and heritage, the
Emirates International Date Palm Festival
will feature a number of activities for families to
enjoy and learn the importance of the date fruit
in the rich traditions of the region. The
programs featured at the event this year include
Theatre Performances, Palm Tree Climbing,
Date Tree Planting, Kid's Area, Photo Gallery
Competition and Date Tasting.
Organised by Abu Dhabi Food Control
Authority (ADFCA), Date Palm Friends Society
and Turret Media, the Date Palm Festival is held
under the patronage of His Highness Sheikh
Mansour Bin Zayed Al-Nahyan, Deputy Prime
Minister, Minister of Presidential Affairs and
Chairman of ADFCA, and will take place from
D A T E P A L M F E S T I V A L P R E V I E W
24
EMIRATES
INTERNATIONAL
DATE PALM FESTIVAL
TO TAKE PLACE IN
THE LAST WEEK OF
NOVEMBER
26 November - 1 December 2012 at the Abu
Dhabi National Exhibition Centre (ADNEC), in
Abu Dhabi, UAE.
Mohammad Jalal Al Reyaysa, Chairman of
the Higher Organising Committee for the
Festival and the official spokesperson for
ADFCA, said: "The Date Palm Festival is our
way of paying tribute to a significant part of
our culture and heritage. At the same time, it is
also an occasion for promoting the commercial
aspect of the dates industry. The UAE is among
the top producers and exporters of dates and
dates products in the world. The festival
presents a rare opportunity for dates businesses
from around the globe to liaise with one
another and explore possibilities of cooperation
and collaboration," explained.
"We expect to attract well over 18,000
visitors this year. In addition to all our activities,
we have a new feature called 'One Golden
Ticket'. All the exhibitors participating have
provided us with a variety of gifts. People will
have to enter their names in a raffle any time
during the festival and at the end; one lucky
winner will get all the gifts, Al Reyaysa added.
One of the key features at this year's festival is
the Date Palm Theatre, in which students from
schools in Abu Dhabi, Al Ain and the western
region will entertain audiences throughout the
week with plays, dances, competitions and fashion
shows, whilst highlighting the region's customs and
traditions. This is organized in cooperation with the
Abu Dhabi Education Council.
After having a favourable response last year
with over 400 saplings planted, the Date Tree
Planting feature is set to return giving festival
patrons a chance to be a part of history and
contribute to enhancing the UAE environment.
ADFCA has allocated a specific area in Abu
Dhabi where the planted saplings will be
nurtured into beautiful date palm trees for future
generations to enjoy. Showcasing how Emiratis
lived decades ago, parents and children can
visit the Heritage Village to learn how the
nation's ancestors lived.
Competitions this year at the Date Palm
Festival include the Date Tree Climbing
competition and the Photo Gallery competition.
Avid climbers will race to the top of the date
palm tree to be crowned the UAE's fastest date
tree climber. Furthermore, the artistic vision of
photographers will be rewarded as they can
submit entries of photographic genius
showcasing their individual interpretations of
the date fruit or the date palm tree. The
photographs will then be displayed during the
festival for people to view and experience.
A variety of fun activities will be available
for children at the Learning Booth - Kids Area.
Children can have their faces painted, learn
about the nutritious benefit of the fruit and have
a great time playing with other children.
Over 200 exhibitors from 18 countries are
confirmed to participate at this year's festival.
Festival visitors will also be able to taste delicious
fruit for several leading exhibitors across the
region at the Date Tasting Area. Exhibitors
participating this year are confirmed to bring a
variety of dates from countries such as the United
Arab Emirates, Saudi Arabia, Jordan, Morocco,
Iraq, Tunisia, Libya and more.
D A T E P A L M F E S T I V A L P R E V I E W
25
FEATURING THEATRE PERFORMANCES, PALM TREE CLIMBING, DATE TREE PLANTING, KID'S
AREA, PHOTO GALLERY COMPETITION, DATE TASTING AND ONE GOLDEN TICKET
T
he Arab Asian Beverage Alliance which will
be held in Dubai announced today the
launch of the First Middle East Beverage
Award for most favourite drinks in the Middle
East Region. The Award Competition will be held
in conjunction with the Dubai Drink Technology
Expo and in cooperation with Index Conferences
and Exhibitions - member of INDEX Holding,
consisting of eight beverage categories.
The Eight Awards for the most favourite
drinks in the Middle east are: Favourite Alcohol
Free in the Middle East, Favourite Coffee in the
Middle East, Favourite Diary in the Middle
East, Favourite Juice in the Middle East,
Favourite Energy Drink in the Middle East,
Favourite Tea in the Middle East, Favourite
Water in the Middle East and Favourite Soft
Drink In the Middle East.
Dr. Ahmed Al Banna, the Secretary General of
the Arab Asian Beverage Alliance (AABA) said:
the idea of hosting the first Beverage Awards in
the Middle East comes from our intention to
support the beverage industrial sector in the
region in addition to identify the consuming
trends for individuals throughout a survey that
covers more than one million individuals.
Therefore, the Award is to create competition
between participating companies and in return
provide Media and Marketing support for those
D D T E P R E V I E W
26
THE AABA
ANNOUNCES THE
LAUNCH OF THE
FIRST MIDDLE EAST
BEVERAGE AWARD
brands and it will also contribute in creating a
new direction for the consumers of those
beverages that are covered by the survey.
Dr. Al Banna also said: the Awards will
create a competitive spirit among participating
brands and shall add exclusivity to the
beverages sector that can create more chances
for developing new beverages according to the
results of the survey which will show which
beverage are the Middle East's Favourite.
The beverage sector is a vital sector and
includes a number of domains underneath it
which cannot be compared to each other
because each domain has its own group of
consumers. For example, you cannot compare
coffee to soft drinks because each has its own
consumer category, and that's why we have
classified the award into 8 different beverage
categories. Added Dr. Al Banna
The survey will start on October 15 and will
end on November 15 this year. More than 1.6
Million individual will take part in this survey
which shall cover the whole MENA Region. In
addition, there are more than 30 international
and regional brands who are taking part in the
competition such as Lipton, Nescafe and Rawabi,
and the results will be announced during a Gala
Dinner on December 5th in Dubai.
The Arab Asian Beverage Alliance is keen
to consider and develop the technical and
investment aspects of the beverage industry
and liquid food sectors in the GCC, Middle
East and the World. Moreover, the AABA
discuss the latest in the beverage industry and
provides a platform for proven products and
the latest in production machinery and
equipment, process and quality control
instruments, storage, transport and labeling
handling services associated with the industry
through the Dubai Drink Technology Expo.
The AABA will also hosts an Educational
Training Workshop delivered by the VLB Berlin
Institute from Germany, one of the World's
leading institute for research and technology in
the field of beverage products. The workshop
will include a variety of topics including water,
packaging, energy and utilities and will be
attended by specialists from the beverage
sector, production managers, quality control,
chemical engineers, microbiologists, project
managers and brand managers.
The AABA has more than 100 members on
board who are specialists in the field of
beverage industry and is held at a time where
the beverage industry is prospering in some
Arabic countries including the UAE, KSA and
Egypt. Members come from different
backgrounds including brand owners,
manufacturers, distributors, packaging,
retailers, marketing agencies and governmental
bodies in the UAE and Asia.
D D T E P R E V I E W
27
U A E U P D A T E
28
Y
oung and Ambitious are two qualities that
perfectly represent the essence of Al Dahra
agricultural company. Since its inception in
1995, it has witnessed unmatched growth in
terms of geographic footprint, product and
service offering development and customer base
expansion. In less than two decades, the
company has transformed from a local Abu
Dhabi based company to a multinational
organization with presence across four continents.
It has also shifted from a local mandate focused
on private farming operations to an international
mindset committed to growing the commercial
agricultural business. Al Dahra's success is not to
be measured solely by the growth in revenues
and profitability and growth in workforce and
products range. The true measure of success is the
company's commitment to exceptional service
and delivery, quality of agricultural produce and
logistics services and long-term customer
satisfaction and loyalty that it has achieved over
the course of the past few years. Whilst the
United Arab Emirates remains at the core of its
strategy, the company is well positioned to
becoming one of the key international players in
the agriculture sector and a leader in the food
supply chain business.
Specialized Operations
Al Dahra's main line of business consists of
farming, production and supply of human and
animal food. The company has made
considerable investments after being awarded a
number of government contracts to establish a
solid platform for the supply of forage
and essential commodities to the UAE.
Consequently, Al Dahra has acquired a
number of internationally renowned
producers of forage such as ACX
Northwest Pacific in the United States of
America in addition to Desagro, Soyn,
Alfapla and Fagavi in Spain gaining
best in class expertise in the field of
cultivation and production of Alfalfa
and other high nutrient grass suitable for cattle.
In addition, Al Dahra has established
production plants for super Basmati rice in
Pakistan and India under the brand name of
Brukfield and currently has more than 120
international distributors in various countries
around the world. Brukfield produces the highest
quality rice using the most recent and
technologically advanced machinery and follows
stringent quality control measures.
Al Dahra has set up large cultivation and
production operations in Egypt for corn,
potatoes, citrus fruits and alfalfa and has
established a wide local and regional
customer base. Other significant investments
as part of the company's portfolio include
plantation of dates in Namibia and olives in
Morocco and managing greenhouse
operations in the United Arab Emirates where
it also runs a dairy farm. The company is also
currently looking at adding sugar, wheat and
flour production to its product range.
Food Security and Future Plans
Al Dahra's leadership vision and organizational
strategy revolves around ensuring food security
and sustainability to the United Arab Emirates
and the host countries where the company has
made investments. Providing a steady and
reliable supply of basic commodities and food to
face progressively rising food shortages, price
hikes, export bans and climate change
challenges has become in recent years
on top of governments' agendas and
priority lists. As a private company, Al
Dahra takes very seriously the
responsibility of forging partnerships
with the public and private sectors to
secure lands overseas, invest in
commercial agriculture, ensure long-
term farming operations and
production of quality produce. Foreign
investments in agriculture not only boost domestic
food supply but also offer numerous benefits to
local populations such as infrastructure
development, job creation and transfer of
technology and expertise.
AL DAHRA AGRICULTURE
A SUCCESS
STORY IN THE
AGRIBUSINESS
H.E. Khadim Al Darei
Vice Chairman and
Managing Director
H.E Hamad Al Shamsi
Deputy Managing Director
Houssam Mahmoud
Chief Executive Officer
A R G E N T I N E U P D A T E
30
S
ucesores de Alfredo Williner S.A, based
in Argentina plays a leading role in the
production and supply of dairy products.
The company grew in a region that has
been economically and socially based on the
settlement of European immigrants who arrived
at the end of the 18th and the beginning of the
19th centuries. These immigrants colonized the
region with deep values of sacrifice, work,
honesty and community participation.
Jose Maria Williner was one of these
pioneers, a determined person and lover of
progress, who was born in Switzerland and
came all the way down to Argentina at the end
of the 19th century. After many years of hard
work, Jose Maria managed to own several
dairy farms and pursued a dream: to
manufacture the best dairy products in the
country.
His wish was carried forward by his son,
Alfredo, a visionary who in 1928 laid down
the foundations of the company and began to
process the milk from his dairy farms in a tiny
factory in Bella Italia, a small town in Santa Fe
Province.
At present, this family enterprise operates
five manufacturing plants, which are located in
the midwest of Santa Fe Province, a land that,
due to the quality of its soils, varied climate
and excellent pastures, allows for an ongoing
quantitative and qualitative development of
dairy production.
The plant processes 440 million liters of milk
which are transformed into a varied line of
products marketed under the trademarks
'ilolay', ilolay vita and ilolay kids.
Williner has always shown a strong
commitment to quality. By strictly complying
with international standards and Good
Manufacturing Practices, it has become the first
dairy industry in the country to ensure
consistent quality from dairy farms to
supermarket shelves.
The company has always managed to
combine distance, work, efficiency and service.
Thus, it guarantees distribution all over the
country through its 9 points of sale and a
network of over 50 strategically located
distributors and representatives.
The high quality and worldwide acceptance
of Williner's products have allowed the
company to gain access to international
markets, servicing clients through its Foreign
Trade Department and exporting to more than
40 different countries. The company has an
annual turnover of more than 180 million
dollars.
Williner Group has also its own dairy farms,
which account for about 20% of the total liters
processed by the dairy industry, thus becoming
one of the largest milk producers in Latin
America.
High degree proved genetics is used in these
dairy farms. Feeding is basically done by
means of grazing, strategically supplemented
with silage and high-protein high-energy by-
products.
A LEADER IN THE
ARGENTINEAN
DAIRY INDUSTRY
G
rupo Cavigliasso is an Argentine
company with a peanut spirit and a
vast experience that pursues a policy of
high quality. GC has a modern processing
plant and an oil peanut plant latest technology.
GC is able to supply the demanding
international market with products that meet
strict standards of safety and hygiene.
GC produces its own peanut in selected
soils. It applies Good Agricultural Practises
(GPA) and tracked the quality of each lot by a
trazability system. It has HACCP certified.
Grupo Cavigliasso trades high-oleic peanut
products by the most useful life. It exports HPS
Peanut, Blanched peanut and peanut oil.
A R G E N T I N E U P D A T E
31
HIGH-OLEIC PEANUT
PRODUCTS BY THE
MOST USEFUL LIFE
C
hristis Dairies Ltd started in 1961 as
milk pasteurization and bottling
company. At that early period all milk
produce came from the company's own farms.
During the 40 years that followed, Christis
applied revolutionary high capacity production
methods, adopted state-of-the-art packaging
developments and was pioneer in supplying the
market with the widest range of quality dairy
products, ever produced in Cyprus.
The real landmark in the company's growth,
came in 1974, when Christis expanded its
production capacity and added the cheese
production section taking full advantage of the
increased demand for dairy products
combined with the abundance of milk
produced in Cyprus. By 1985 Christis Dairies
moved to a newly built high capacity modern
factory in Ayios Athanasios Industrial Area in
Limassol. Since then, the factory has been
developing and expanding continuously and
today is one of the most advanced dairy plants
in the whole region.
In 1999, a new ultra modern cheese
production unit was built with exceptionally
high specifications.
In the ideal production environment a wide
variety of quality cheese products are
produced. Their consistent quality and excellent
flavor have won fanatical friends in both local
and international markets.
The brand name Christis is today
considered as the best guarantee for
consumers who appreciate superior quality
and delightful taste.
Christis Dairies Ltd was the first food
manufacturing company in Cyprus to be
certified with the ISO 9002 certificate (1997).
Strict quality controls are applied at every stage
of selection, production, packaging and
delivery. It is worth noticing that the ISO 9002
procedures are applied vertically covering all
products, vehicle and equipments, distribution
network and customer service. A process that
guarantees to an absolute degree the quality of
the product that reaches the consumer.
The leading exporting company
of Dairy Products
Christis Dairies Ltd exports its dairy products
successfully to countries like Saudi Arabia,
Kuwait, UAE, Bahrain, UK, USA, Lebanon,
Greece and Sweden.
Having received twice the European
Exports Award by the 'Cyprus Employers and
Industrialist's Federation the company now
enjoys more than 55% share of the total dairy
products exports of Cyprus.
Kefalograviera
Kefalograviera is a traditional hard cheese
D A I R Y P R O D U C T S
32
CHRISTIS: A
UNIQUE CHOICE
AND SUPERIOR
QUALITY
with mildly piquant taste which
accompanies perfectly a good wine.
This exquisite cheese can also be used
as a main ingredient for various
recipes.
Slim Halloumi
The first Slim Halloumi worldwide.
The rich taste of traditional Halloumi
but with reduced fat and less calories.
Halloumi
The traditional soft Cyprus cheese known
worldwide for its unique taste is the only kind
of cheese which can be enjoyed in such a
variety of ways. Fresh as it comes, fried,
grilled, grated on pasta, with fresh fruits etc.
Traditional Halloumi
Made from 100% fresh sheep's and goat's
milk, it has a full and rich taste. Christis
traditional Halloumi is produced with the
authentic, centuries old recipe, using the
latest technology.
Anari
An excellent, easily digested low fat
cheese with a unique light taste. Now anari
is also available grated in specially
designed user - friendly containers, making
your pasta - or anything else for that matter-
tastier.
Feta Cheese
A unique white cheese full of taste and
nutritional values. It can be enjoyed on its own
or as a basic ingredient in salads and other
exciting recipes.
D A I R Y P R O D U C T S
33
T
he coffees of India are a diverse range of
16 coffees. Grown in different regions, at
various elevations, nourished by many
different soils and tended to by the loving
hands of various kinds of people, it's not
surprising that the coffees are so different from
each other. Each one is distinctive. Each one
unique. But they're all deliciously Indian.
'Monsooned Malabar' is the only
monsooned coffee in the world.
Many years ago, coffee beans from India
were accidentally 'monsooned' over a long
voyage. Monsoon winds caused the beans to
swell to one-and-a-half times their normal size
and take on a purer, paler colour. Something
magical seemed to have happened to the
coffee and consumers around Europe loved
its unique flavour.
Today India has perfected the art of
deliberately 'monsooning' coffee at special
curing works along the Malabar Coast,
creating the world's most exotic specialty
coffee. In the cup, Monsooned Malabar has
medium strength and a mild, mellow, sweetish
taste.
Robusta Kaapi Royale' is India's flagship
Washed Robusta brand.
Thanks to a unique washing process, Indian
Washed Robustas are nearest in taste of that of
Arabicas and make for great standalone
brewed coffee. The beans appear to be bold,
round with pointed ends and are gray to bluish
gray in colour. These intensely aromatic coffees
have a soft, mild taste with a chocolatey note.
'Mysore Nuggets' is a rare, premium coffee
that represents the best quality coffee from
India.
This wonderful and exotic coffee is prepared
from washed Arabicas grown in the regions of
Chikmaglur, Coorg, Biligiris, Bababudangiris
and Shevaroys. The beans are very large,
uniformly bluish green in colour and have a
clean polished appearance.
In the cup, the coffee exhibits full aroma,
medium to good body, good acidity and fine
flavour with a hint of spice.
Sustainable Cultivation
The Coffees of India are grown in a
symbiotic relationship with their environment.
They are grown in natural forests, without
cutting down shade trees. In all our estates, our
coffees are grown under a two-tier mixed
shade canopy. Some of these shade trees
produce fruits and vegetables, which become
an additional source of income for growers.
Our coffee country is also a natural habitat for
birds, insects and animals.
At Araku Valley, coffee cultivation has given
a new life to once barren hills. Coffee estates
have replaced the earlier custom of shifting
cultivation, which had left the hills denuded.
Our coffees also provide a livelihood to the
economically marginalized, by providing local
tribes a sustainable livelihood. The estates also
provide healthcare, education and housing for
workers and their families, making their
occupation a holistically rewarding one.
B E V E R A G E S
34
CREATING THE
WORLD'S MOST
EXOTIC COFFEE
C
astricum Lamb is sweet, succulent and
delicate, tender, tasty and easy to
prepare a favorite locally and
overseas. In Australia and oveseas, Castricum
has established a loyal and growing market for
Australian Lamb.
Now Castricum Brothers have introduced
packaging which extends shelf life and allows
natural ageing to continue in a controlled
environment. By the time you receive your
consignment, Castricum Lamb has reached the
optimum taste and tenderness your customers love.
The Caustricum Brothers Seal of Quality is
your guarantee that the lamb we supply is
prime quality; delicate in flavour; lean, healthy
and easy to prepare.
Situated at the gateway to the finest prime
lamb growing areas in the world, Castricum
Brothers delivers meat from the best breeds
grown free-range on Australia's clean, green,
natural pastures. Australia's livestock is isolated
from exotic diseases, its health is zealously
guarded through strict customs control and
exacting quarantine regulations.
The Castricum tradition of excellence in meat
industry service began in Holland over 200 years
ago. Four Castricum brothers formed a business
together in 1928 and in 1953 that tradition
reached Australia and rapidly expanded into
meat processing, wholesaling and retailing for
Australia's domestic and export markets.
Today, the Castricum name is your guarantee
of the finest stock and the highest standards of
hygiene from the state-of-the-art processing.
From pasture to plate, personal quality control
by the Castricum family ensure the highest
standards and dedicated service.
As an Aus-Meat accredited supplier,
Castricum Brothers maintains one of the world's
most rigorously controlled and continually
monitored Meat Safety Quality Assurance
programs to ensure safe, clean lamb.
M E A T P R O D U C T S
36
A CUT ABOVE
IN TASTE AND
TENDERNESS
S W E E T S & S N A C K S
38
T
atawa
Industries (M)
Sdn Bhd, located
in Muar, Johor in
Malaysia, is an
award winning and
globally recognized
company specializing
in the manufacturing
of center-filled cookies
and chocolates.
Our company
has been certify by
the ISO 22000 : 2005 and we adhere to
GMP, HACCP and committed to TQM. We
also have a broad international marketing
network, which spans across Asia, Africa,
Oceania, the Middle East, Europe and
North America.
Our ongoing mission is to make you fall
in love with our cookies in just one
bite. "Love at first bite" is our
greatest drive towards
continuous improvement of our
products and services.
Tatawa Industries (M) Sdn.
Bhd. was established in the
year 1992.
This growth proves our prowess
and aim to be the specialist in
cookies manufacturing. Our product
range includes Bite Size Cookies,
Chocolate Chips Cookies, Chocolate
Crunch, Chocolate Filled Cookies, Langue De
Chat Roll, Fancy Cookies, Fruit Jam Cookies,
Multi Grain Cookies, Premium Chocolate,
Chocolate Coated Crispy Puff, Oat Meal
Cookies, Nutri Twist Bar, Butter Cookies and
Assorted Cookies.
Stringent quality checks and laboratory
tests are a norm for us to maintain the
freshness and hygiene of our individually
packed soft-filled cookies and chocolate. To-
date, all of our products are certified Halal
and confirm to the
requirements of the
Islamic Law and
Malaysian
Government
Regulations. This is
another strength that
we have in the
Islamic market.
Our "bite" has been growing
over years and has been
globally accredited. Our
excellent marketing
network spans from
local hypermarkets,
supermarkets, retail
stores, gift shop and
florists throughout the
world's various countries.
i.e. Japan, USA,
Philippines, Russia, Singapore,
UAE, United Kingdom, Thailand,
Indonesia, Australia, China, France, Iraq,
Canada, Azerbaijan etc.
Our company as well as our products have
been globally recognized and awarded
numerous prestigious awards. Our two
products - Pineapple Cookies and Raisin &
Chocolate Chip Cookies have won the "Gold"
Medal award from the International Institute of
Quality Selection (Monde Selection) In
Belgium.
WE AIM TO
SATISFY YOUR
APPETITE AND
MAKE YOU
MERRY ALL IN
ONE BITE!
39
F
ounded in 1944 in Rio Claro in So Paulo,
Riclan is a 100% Brazilian owned company
with an annual turnover of $130 million.
Two plants and five sales offices cover the
whole of Brazil. With an installed capacity of
60,000 tons/year, Riclan has a complete
portfolio that is both modern and competitive,
including stick hard candy (drops), hard and
filled candy, caramels, lollipops, gums, chewing
gums, and cereal bars.
Undisputed leader in the menthol hard candy
segment (source: Doce Revista) and ranking
second in the drops segment (source: Nielsen).
Riclan is also a strong competitor in the licensed
character segment, whether classics like Barbie,
Hot Wheels, Hello Kitty and Disney characters,
or personalities from hit TV-series and movies.
Exporting since 1973, Riclan was the first
candy company, with 100% national capital, to
start an export project, beginning with the
sofisticated and demanding US market.
RICLAN: OVER 30
YEARS IN THE
GLOBAL MARKET
F
ive young professionals from the food
industry gathered on an evening during
the peak time of Global Economic
Recession in 2008 to form a Company for
frozen Samosa products. Thus formed Hot
N Fresh Pastry Factory LLC. The reason was
to meet the increasing demand of Frozen
Samosas and Springrolls during the
Ramadan time. There was acute shortage of
these snack food items in spite of the heavy
imports from India and China.
Hot N Fresh Pastry Factory LLC, started
with 4 employees and one product as six
variants of Samosas is now grown to the
level of 100 employees and the range of
products also increased considerably.
Current product range include Samosa,
Springrolls, Cutlets, Burgers, Nuggets,
Chicken Fillets, Calibrated Chicken Breast,
Tandoori Tikka, Sheesh Tawook, Breaded
Fish fillet, Breaded Shrimps, Breaded Squid
rings, Plain Paratha etc.
The strength of the company is the
commitment of management towards
quality. The management is very stringent in
choosing the best quality raw materials and
ensuring the hygienic handling while
processing and keeping the promptness in
deliveries are the specialties.
According to the Executive Director
Mr. Azeez Naisam, the company is
40
HOT N FRESH:
NO COMPROMISE
ON QUALITY
anticipating 50 million turn over next year.
The company will cross 20 million sales by
the end of this year. The company is under
the process of expanding its horizon by
tying up with trading companies all over
the GCC Countries, especially Saudi,
Bahrain, Qatar, Muscat and Iraq. Currently
the company is Supplying Snack Foods to
the hot food counters of Major
Hypermarkets and doing brand packing for
Major Brands in UAE.
The second manufacturing unit started in
early 2012 in Shrajah, Al Kanz Foodstuff
Ind. LLC, is equipped with most modern
equipments for the food processing and
packaging. This factory is having a
freezing capacity of 15 tones per day can
produce various value added products of
Chicken, Meat, Seafood and Vegetables.
Both the factories are ISO 22000
certified and maintain good quality
standards. The companies aim is to grow
and contribute to cater the HORECA
segments in GCC.
41
E
stablished in 1989 Emirates Dates brings
in 12 years of success in manufacturing
and exporting of quality dates. We grew
best and our main objective is producing
quality Dates which made "Emirates Dates"
one of the leading manufacturers of Dates
throughout Middle East.
"Emirates Dates" is one of the Market
Leaders in the processing and manufacturing
of Date products. The Project has its Own
Palms in Al Ain and Ras Al Khaimah. Dates
are famous for their rate of inverted sugar,
minerals, vitamins, and are a good Source of
Vitality. This is why they are exported all
over the World.
Our product range includes different
varieties such as Press Pack, Plain Dates,
Almond Stuffed Dates, Date Syrup, Dates in
Book Shape, Dates Paste and Date Palm Trees.
Emirates Dates attains brilliant success and
its products conquer world markets.
Al-Shamsi: Our production capacity has
reached 700 tons.
Nutritional value of dates is cause for the
boom in sales.
Emirates Dates has attained
brilliant success
analogous to its production capacity that
enabled it to conquer the world markets with
its excellent products, the choicest kinds of
native dates.
This success comes as a result of the special
attention that the late His Highness Sheikh
Zayed Bin Sultan al-Nihyan, the President of
the U A E has given to the agriculture sector
especially in the cultivation of millions of date
palms in vast areas in the country. Sheik
Abdullah Rashid Obaid Al Shamsi, owner of
the Emirates Dates factory, says, But for the
encouragement and assistance extended by his
Highness the President of the UAE for
widening the date-palm gardens and his
constant support to the agriculture sector, our
factory would not have been able to realize
what it has attained now.
Also, about the future of the factory he says,
I started thinking of establishing the factory in
1988 AD while we were preserving and
stocking in freezers the dates from plantations
in Al Ain city and Ras al-Khaimah Emirate, and
in the year 1990 AD, there was the actual
take off when a factory for wrapping and
packing dates was established. Our production
capacity reached around fifty tons in the first
year, and the production developed very
quickly so that in the year 1996 it reached 70
tons of the most well known and excellent
types of dates like Al Khalas, Al Burji, Sheeshy,
Al Lulu, Al Khunaizi, Al Mirzaban, Jash
Rabee', Jash Habsh, Yabri, Abu Mi'an,
Shabeebi, Fawd etc.
He states that the headquarters of the
company is in the capital Abu Dhabi and the
factory is in the emirate of Ras Al Khaimah
and that the company has a show room for
its products in Dubai. Regarding the success
that the factory has attained, Al Shamsi says,
After our products flooded the local markets
we conquered the world markets as we
exported dates to the countries of East Asia,
Europe and the Arabian Gulf. In addition,
we obtained certificates of recognition from
various local, gulf and world exhibitions in
which we had participated.
D A T E S
42
EMIRATES DATES
CONQUER THE
WORLD MARKETS
WITH ITS EXCELLENT
PRODUCTS
Media Partner
T
he palm tree is the tree of life. It has been
known since prehistoric times. Its name
occurs in archaeological texts and Holy
Books. Talking about it leads us to the odor of
the glorious past coupled with the scent of the
renewable present. This blessed tree is as
deeply rooted as the history of the Gulf people
in general, and the UAE people in particular.
The latters have inherited love of the palm tree
generation after another and have recognized
its importance and learned how to nurture and
maintain it. And why not and its is the mother of
all trees which offers so much. This blessed tree
is privileged with the loving care of HH the
President, Sheikh Khalifa Bin Zayed Al Nahyan,
may Allah keep him, the best successor to the
best predecessor, the late Sheikh Zayed Bin
Sultan Al Nahyan, who was so keen to
propagate the palm tree in all areas of the UAE.
To achieve the optimal utilization of this
wealth, Al Foah Company is undertaking a
paramount role in developing this vital sector so
that it may become a successful economic beam
in the UAE. Al Foah Co. was established
according to the Emirate of Abu Dhabi Executive
Council Resolution No.15 session 19/2005 at
23/05/2005, and it became a member of the
General Holding Corporation - Abu Dhabi.
Taking Care of the Farmer's
The farmer is considered the backbone of
the development of the palm industry in the
country and the main axis to improve the
quality of dates. Thus, supporting the farmer by
meeting his needs is one of the most important
priorities that Al Foah Company has made it
the subject of its interests.
That is why this company was interested from
the day it was established to help the farmers by
guiding, supporting and providing them with all
possibilities and services, noted that a new
policy of supporting the farmers has been
applied since 2007 and the percentage of those
who have benefited from this policy has reached
to 75%, thus Al Foah company believes that the
success of this economic sector is based on the
successful farmer who provides high-quality dates
that guarantees an internationally unique image
of the United Arab Emirates.
Taking the dates of the UAE Globally
Al Foah is seeking to jump-start globally with
its dates through increasing awareness of the
culture of the Palm which represents a long
history of the UAE society and its originality. Al
Foah is also working on spreading UAE dates
on the international level by opening new
markets in 12 countries. In addition to the
former quantity of 47 tons of dates that has
been exported to16 countries; the volume of
export of dates has reached to 26 thousand
tons, bringing the total of countries 28
countries. Note that the export sales represent
more than 90% of the dates of the citizens.
D A T E S
44
AL FOAH: SPREADING
THE UAE DATES ON
INTERNATIONAL LEVEL
D A T E S
46
N
adiya, a Dubai based company, is
proud to offer a range of beautifully
packaged luxury dates for the
corporate, hotel, food service and retail
sectors. We specialise in delivering high
quality and unique presentation gift boxes that
reflect our local heritage and the traditions of
Arabian hospitality.
Nadiya was born from the desire to bring
fresh dates, a traditional expression of
Arabian hospitality, to a wider market and to
extend the flavour combinations to suit today's
more sophisticated consumer. We offer an
extensive range of specially created gift and
retail presentation boxes suitable for all
occasions. Among our many prestigious
customers, we are delighted to serve Dubai
Government departments, 5-star international
and regional hotel groups, leading retailers,
speciality food stores and many of the leading
corporations in the region.
We select only the finest quality Arabian
dates for our specially created gift boxes
and we work with many of the farms
considered to be the world's finest producers
of dates in terms of taste, colour and size.
Nadiya has a strong cultural tradition in the
Gulf region and our entire operation,
including production, quality control and
distribution, is based here in Dubai. This
enables us to ensure that our products are
delivered to our valued customers in the
freshest and most pristine condition.
Whether planning a special event or
product launch, marking the occasion of Eid
or acknowledging your loyal customers,
Nadiya luxury dates are the perfect
expression of the traditions of Arabian
hospitality.
NADIYA DATES: A
WIDE RANGE OF
LUXURY DATES
R
oyal Dates Company
was established on
2003. Our main product
is best quality Dates. We are
appreciated in the U.A.E and
in many other countries
because of the excellent taste
of our Dates.
We have all kinds of Dates
from: fresh, processed dates,
dates with all kinds of nuts,
chocolate - filled dates and
so much more. We are
selling by retail and
wholesale. Our dates are
imported from Saudi Arabia
which is ISO certified, ECO
certified and HACCP
certified. We are only giving
the best quality of dates at
very good prices. Our main
office is located in Abu
Dhabi, United Arab Emirates.
In a ceaseless attempt and
with a new understanding
combined with originality of
the past and modern criteria
and being keen to offer the
best to our customers, Royal
roused to materialize a model
in presenting the luxurious
dates, distinctive sweets and
high class chocolate.
BEST QUALITY
OF DATES AT VERY
GOOD PRICES
O
naizah is not only home to some of
the oldest date groves in Saudi
Arabia, but also houses date palms
that are more than a century old.
Onaizah Dates Factory which is located at
front of Unayzah Department of Traffic,
Buraydah road, Unayzah Governorate
Qassim, KSA has an area of 70000m2, with
industrial capacity of 6000kg/hr.
The factory process and produces all
kinds of dates. The dates are packed by the
latest local, international technology to
satisfy requirements of all consumers. The
products are remarkable in quality with
international standards.
The factory receives all kinds of high
quality dates from local farmers who can
comply to the factory's strict technical
provisions and specifications. In order to
maintain the cleanness and hygiene, the
factory supplies farmers with empty plastic
boxes for packing.
When the farmers bring dates to the
factory, a sample is taken for examining to
define its rank, grade and quality for reception.
The factory uses various production lines
that required for package in accordance
with the latest technology. Some of the lines
are Thermoform machines, Date paste lines,
pouch machines for singular packaging,
lines of block packs in plastic boxes &
bags, Line of loaded dates, traditional
pressing lines.
The department of serving other is a main
department of the factory. Serving others is
D A T E S
48
ONAIZAH DATES:
MEETING THE
GLOBAL
REQUIREMENTS
IN DATES
to receive the client's own dates and the
factory is committed to manufacturing them
according to the client's desire and
specifications.
These dates are manufacturing either
thermoform (air - vacuumed), dates-paste,
horded or pressing in cans as per specified
and varied prices according to required
quantities and the client system. Dates are
received under a special from containing the
type, quantity, manufacturing period,
receiving and delivery method and
required price.
The factory has the highest and finest
types of pressed dates (compacted) which
are manufactured in several stages (isolate,
uncapping, bagging, sunning, placing under
certain weight, overturning, storage in the
proper temperature till the date honey
solidifies).
The factory continuously extend its
services to local date farmers in marketing
and promoting Onaizah dates in the
Kingdom of Saudi Arabia by finding out
representatives and distributors in the
Kingdom, countries of the Gulf Cooperation
Council, The Arab & Islamic countries such
as Jordan, Syria and Lebanon, African &
East Asian countries, American and
Canada and the European countries.
According to Food and Agriculture
Organization (FAO), Saudi Arabian date
production represents approximately 12 to
13 percent of the world production. Date
production is an integral part of the Saudi
economy, though it is second only to oil.
D A T E S
50
THE DATES ARE
PACKED BY THE
LATEST LOCAL AND
INTERNATIONAL
TECHNOLOGY
TO SATISFY
REQUIREMENTS OF
ALL CONSUMERS.
THE PRODUCTS ARE
REMARKABLE IN
QUALITY WITH
INTERNATIONAL
STANDARDS.

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