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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Louise Glyde
NetID lgly148
Group Number: 216
Website Link:
http://infohannahandlouise.blogspot.co.nz/2014/04/domestic-
violence-alert-app-infosys.html
Tutorial Details
Tutor: Day: Time:
Johnnie Shubert Wednesday 9am
Time Spent on
Assignment:
18 hours Word Count: 1608

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DOMESTIC VIOLENCE ALERT APP
INTRODUCTION
Domestic Violence has become a major problem in todays society with thousands of
women in New Zealand being affected. A third of women have experienced from a partner
from 2000 2010 and something must be done to help these women as currently 18% of all
incidents are brought to the polices attention.
The Domestic Violence Alert App is an app that enables domestic violence victims to alert
emergency services or friends when they are feeling unsafe. It works by the victims calling
out secret code words which will trigger the app to call the chosen contact.
3. BUSINESS SECTION
3.1 Vision
The Domestic Violence Alert Apps (DVVA) vision is a world where everyone feels safe from
physical abuse.
3.2 Industry Analysis: Domestic Violence Support Industry
Industry: Domestic Violence Support Industry. This industry includes all the different
support groups, helplines and websites for domestic violence.
Force: High/Low: Justification:
Buyer
power:
High There are many different alternatives helplines to call and
websites to visit so there are multiple options for buyers.
(Womans Refuge, 2014) (Areyouok, 2014) (2shine, 2014)
(Family Commissions, 2014)
Supplier
power:
Low Many of these companies in this industry just need to set up
websites or helplines. There are many companies who can make
websites and every company can get ahold of multiple phone

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lines which is all that would be needed for the helpline.
(Best Buy, 2014) (Top 10 Website Builders, 2014)

Threat of
new
entrants:
High Not many barriers to entry, new entrants can just make a
website or helpline that dont cost a lot to set up, and then
advertise it to victims.
(Executionists, 2013)
Threat of
substitute
s:
High Many victims dont want to use the domestic violence helplines
or support groups so instead substitute these by talking to
friends, neighbours or other family members. They can also call
111 or emergency services if they need help immediately.
(Police, 2014) (AZCADV, 2014)
Rivalry
among
existing
competito
rs:
Low Although there are many different competitors in this industry,
they dont have fierce competition and rather are trying to work
together to achieve a common goal of decreasing domestic
violence and offering support to victims.
(Womans Refuge, 2014) (Areyouok, 2014) (2shine, 2014)
(Family Commissions, 2014)
Overall attractiveness of the industry: Buyer power, threat of substitutes and threat of new
entrants is high while supplier power and rivalry among existing competitiors is low.
However, it in this particular industry it is not for profit and almost a necessity for victims. It
is good to have many options for the victims because of the high demand and all the
competitors share a common goal and work together to achieve it. Therefore this is an
attractive industry.

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3.3 Customers and Thei r Needs
The customers of the DVVA are those people, mainly women from their late teens onwards,
who are in an abusive relationship and feel unsafe at home or when alone with their
partner. (Domestic Violence, 2014)
The target customer needs a way to be able to get the help they need without their partner
being aware of this happening, incase they over-react and cause harm.
3.4 The Product and Service
The DVVA is hidden on the phone and password protected so cannot be found or opened. It
is activated using code words programmed to the victims voice so the partner of the victim
wouldnt know that someone had been contacted.
The DVVA can be triggered at a distance so there is no need for the phone to be close. The
contacts in the app can be added by the customer so they can call a friend of their choice or
the police.
3.5 Suppliers and Partners
Supplier 1 App designer/artist. We will hire them to design the beginning design and
layout of the app.
Supplier 2 Telecom/Vodafone. When the code words are activated the phone will call the
chosen contact through a telecommunications company.
Partner 1 Domestic Violence Support groups e.g. Womans Refuge, 2Shine. They also share
our vision and want to minimise domestic violence, so we will put their details on our app
and they will recommend our app to victims to overall improve the safety of the domestic
violence victims.
Partner 2 - Emergency Services e.g. Police and Ambulance. They partner with us because we
both have the same aim of ensuring everyones safety and well-being.
3.6 Strategy: Focused Low Cost

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DVVA is low cost as it is free to the customer to download and use the app will generate
its revenue through advertisements, particularly ones on helplines or services.
This app is only targeted at those in an abusive relationship or need a way of getting help
discreetly and quickly.
The overall strategy is therefore Focused Low Cost.
3.7 Value Chain Activity: Technology Development (and R&D)
The most important value chain activity for this business is Technology Development (and
R&D).
This links to the DVVAs vision of a world where everyone feels safe from physical abuse
because they need to develop the app and technology specific for the customer so it fits
their needs and always runs smoothly. To ensure all the customers needs are met so they
can feel safe when using the app, DVVA need to focus on researching what the customers
needs are and develop the technology solutions that can satisfy them.
3.8 Business Processes
3.8.1. CUSTOMER SUPPORT PROCESS Helping the customer is the most important aspect of
the DVVAs vision, and the value chain activity of technology research and development
supports this. Therefore they need to have a good customer support process set up to
ensure the customers get the help and features on the app that they need. On the app there
will be a feedback section the customer support team will check regularly, and take on
board any suitable features or changes that could be added to the next update. This process
adds value to the company as it gives them a clear view on what it is the customers want, in
turn generating value for the customer as they get the features they need.


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Start
Create Feedback
Form
Send Feedback
Form to customers
by posting on the
app
Collate the
feedback data
Will the
feedback add
value?
No
Send to developers Yes
Ideas from feedback
developed
End
Customer feedback
capturing system
Customer Service
Department

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3.8.2. APP DEVELOPMENT PROCESS Researching the customers needs and developing the
app to fit those needs is directly correlated to the value chain activity of technology
research and development. Researchers will need to investigate exactly what the customer
wants in the app, developers will then need to plan the app to fit those needs, create a
prototype in order to test the concept, design the apps appearance and layout so it is easy
to use and then develop the actual app. Once the app has been build it needs to be run for
bugs, tested and then put on the app store.


Start
Research the needs
of the customer
Collate needs
and send to
developers
Plan app to fit the
needs of customer
Create a Prototype
to test concept
Does it meet the
needs of the
customer
No
Yes
Design the layout
and appearance of
the actual app
Is it easy to use?
No
Develop the actual
App
Yes
Test the app and
run for bugs
Does everything
operate
correctly?
No
Put on the app
Store
Yes
End
App Research and
Development
System
Researching Department

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3.9 Functionalities
3.9.1. CUSTOMER SUPPORT PROCESS
Gather Feedback
Monitor what features are used most
3.9.2. APP DEVELOPMENT PROCESS
Feature testing
Automatically update
3.10 Systems

3.10. 1. CUSTOMER FEEDBACK CAPTURING SYSTEM DVVA has a system to capture customers
feedback in order to make improvements on the app that the customers want and will
value. The app will gather feedback and this system will collate this and send it through to
management with the most common feedback first so the developers can find a way to
adapt the app to fit the needs of the users. This system adds value as it allows customers
needs and wants to be satisfied, which leads to increased customer satisfaction from
customers who feel safer from domestic violence. This can be measured by the decrease of
negative feedback.
3.10. 2. FEATURE USAGE MONI TORING SYSTEM This system will monitor how many
customers use each particular feature on the app in order to identify the most or least
valued features. These features can be developed further if valued, or researched why they
arent valued then either changed to be more suitable for the customer or removed to add
simplicity. This system adds value as it gives the customers improved versions of exactly
what they use, which leads to victims feeling safer from domestic violence because the app
has everything they need to report the abuse smoothly.
3.10. 3. APP TESTING SYSTEM With all of the additional features and updates added to the
app regularly and automatically, this system tests how these new updates and features
work before they are released to the public to ensure that all customers will like them.
When the modified updates are released to the public there will be questions asked to the
customers to see what they like about the new update and what they dont, so this can be
considered for the next update. This system adds value because it releases the tested

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additional features and updates to the customers without them having to do anything so
the app can continue in operation constantly with no glitches. This benefits the customers
and help them feel safer as they know all the features are tested well and therefore run
smoothly.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Technology
Development
(and R&D)
1. Customer
Support
Process
1. Gather Feedback.

2. Monitors what features are used most.
Customer Feedback
Capturing System

Feature Usage Monitoring
system
Customer Relationship
Management System


2. App
Development
Process
1. Feature testing.

2. Automatic updates.
App Testing System Decision Support System

Customer Relationship
Management System


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CONCLUSION
Domestic Violence has become a major problem in todays society and therefore this app
will be easily available to the victims in order to keep them feeling safe from physical abuse.
This app focuses on the customer and having all features that they want incorporated onto
this app to maximise their safety, and therefore there are many processes and systems in
place to guarantee this happens.
REFERENCES
1. Womens Refuge. (n.d.). Womens Refuge. Retrieved from
https://womensrefuge.org.nz/WR/Home/Home.htm,

2. New Zealand Police. (2014). Help for Family Violence. Retrieved from
http://www.police.govt.nz/advice/family-violence/help

3. Family Violence Is Not OK. (n.d.). The Campaign for Action Against Family Violence.
Retrieved from http://www.areyouok.org.nz/

4. Shine. (2014). Get Help. Retrieved from http://www.2shine.org.nz/get-help

5. Family Commission. (2012). Family Violence. Retrieved from
http://www.familiescommission.org.nz/knowledge-centre/family-violence

6. Domestic Violence. (2009). Who are the Victims? Retrieved from
http://www.domesticviolence.org/who-are-the-victims/

7. Arizona Coalition Against Domestic Violence. (2014) Helping a Domestic Violence
Victim. Retrieved from http://www.azcadv.org/helping-a-domestic-violence-victim/

8. Best Buy. (2014). Multi-line Telephones. Retrieved from
http://www.bestbuy.com/site/telephones-communications/multi-line-
telephones/abcat0802005.c?id=abcat0802005


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9. Smashing Magazine. (2009). How to Create your First iPhone App. Retrieved from
http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-
application/

10. Top 10 Best Website Builders. (2014). The Top 10 Best Website Builders of 2014.
Retrieved from
http://www.top10bestwebsitebuilders.com/?kw=website%20build&c=35086240717
&t=search&p=&m=b&adpos=1t2&dev=c&devmod=&mobval=0&a=2022&gclid=CLeSi
eKCur4CFZclvQodwXQA_Q

11. Executionists. (2013). How Much Does A Small Business Website Cost in 2013?
Retrieved from http://www.executionists.com/blog/website-design/cost-to-build-
websites-2013/