1

INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Woramet Temboonsak
NetID Wtem541
Group Number: 488
Website Link: http://infosys110group488.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Olivia Schultz-Duffy Wednesday 9am
Time Spent on
Assignment:
30 hours Word Count: 1623



















2


INSERT AN APPROPRIATE TITLE HERE
INTRODUCTION
Misinterpretation, communication barriers and the biggest issue is the language barriers. I
am sure most of the people have been experienced these problems before as the world
become more connected, the increase in immagrations, a lot of business abroad overseas.
Therefore we have created online translator application called Nice and easy
translation(NET) by using real human to operate it rather the machine or programmed on
computers as this will be more efficiently and less mistakes if using human to do it.
3. BUSINESS SECTION
3.1 Vision
To provide a good and accuracy work where every nations can understand each others.
3.2 Industry Analysis: Language Industry
Industry: Language Industry. Language industry is the sector of activity dedicated to
facillitating multilingual communication, both oral and written.
Force: High/Low: Justification:
Buyer power: High Buyer power is high means customers have many
choices to choose and buy the product as right
now online translation is become more popular
because it is easier and faster rather than using
dictionary. Therefore a lot of company are now
trying to enter this industry.
Supplier power: High As we are using a business site therefore our
suppliers will be the reputable company who can
created and design the site for us as we want a
3


professional to backed up for hosting. Therefore
the supplier power will be high as there is not
many reputable company.
Threat of new entrants: High The threat of new entrants will be high because it
is so easy to enter in business as it a perfect
competition therefore there is no barrier for
entry also the set up cost is not high as you only
need webpage for customer to use it.Also for the
employees or the operators who are doing the
translation can be recruit from graduated student
from university who are doing foreign language
as it has many of them therefore it is easy to set
up.
Threat of substitutes: Low The threat of substitutes will be low because
there is not many substitutes e.g dictionary,
electridictionary and now days people trend to
not using them as it took a lot of time to find
words that they want and it cannot translate like
a sentence.
Rivalry among existing
competitors:
High Rivalry among existing competiors is high as I
mentioned before in the buyer power as it so
many companies entering into this industry e.g.
livetransaction and Star TS. These two will be the
biggest competitors.Star TS is the one who
providing a free translation with real human
doing it and for the livetransaction they have
really wide range of language that they can
4


translated.
Overall attractiveness of the industry: Overall language industry is pretty attractive as the
language become more like a daily life now so people that have issue with the language will
be using this.
3.3 Customers and Thei r Needs
Our group customer would be the international company that they might require their
report translated. We also provided a translation of the whole report for the business that
wants their annual report to be translated for the investor overseas that would want to
invest in their company. For the customers needs basiclly all of the customer want from us is
the accurate translation, quick process and easy to work with.
3.4 The Product and Service
Our product will be translation a report for business in other language or translate anything
that people are enquiries. Our service will be nice and easy to work with. First step
customers need to go into our website and choose what kind of report they want to do. Our
page layout will look easy to find what language you would need to know and you could
attach your report or some kind of text you would need to know and we will be response to
you for how long it will process. As we mention before that our firm is using real human to
translated therefore the translation will be more accurate than the online translation that
using machine. We charge how much is it cost by counting amount of words.
3.5 Suppliers and Partners
For our suppliers will be the website technician or programmer. also for the technician or
programmer who we need for the create our website that we require it to be nice and easy
to use for customer. For our partners we could have a universities to be our partner as we
could recruit new emplooyees (students who are doing foreing languages) who has
graduated from the university to be our intern.
3.6 Strategy: Broad market, Cost leadership
5


In the language industry there are so many companies that doing the reports translation
also we are one of them as well. Therefore customers have a high buyer power so they will
trend to choose the lowest cost one. Therefore to do well in this industry we have to use the
cost leadership strategy as it will achieved by driving down cost because the customer are
price sensitive. We could charge the price per word for $0.09 as for the live transaction firm
they charge for $0.10 per word. This is our strategy, to lower the cost than others firms.
3.7 Value Chain Activity: Marketing and sales
The most important value chain activity for this business is marketing and sales.
As the high competion in this industry therefore it is hard to get customers to buy our
product so the marketing and sales process is souce of value here because this process is
persuaded clients to buy your product rather than purchase it from our competitors. This
will benefits to us as we will gain more customers. Also our strategy is cost leadership so for
marketing process, we will use marketing about costs of our services that is lower than
others to gain customers attraction. Also we are a new company therefore it is hard to get
customers as they already using other company therefore the marketing and sales process is
the one that we would be focusing on to help our company change some of the customers
minds to use our services.

3.8 Business Processes
3.8.1. CUSTOMER ORDERI NG PROCESS This process shows how customer can order or using
our services start from providing us a text or browse a report therefore choose your
language that customer want it to be and then for the new customer they have to register
account which if they refer our business to their friends they can get 10 words free each
friend this is linked to our value chain (marketing and sales). After they registered, they have
to login their account and customer will receive the invoice and we will send the amount of
payment if the customer says no then the order will be cancelling and if customer says yes
the process contunuing to the payment section.
6


BUSINESS PROCESS 1 MODEL


3.8.2. REGI STRATION PROCESS Regristration indicates how customers register for their
accounts. First step,customer have to fill out the form or information that required e.g
name, address, phone number and email if the customer has not filled all the required then
it will automatically come back to the same page and customer has to fill all of the required.
7


After that customer will receive a welcome email from us and inside that it is a password
and username for your account but if customer have not received an email then contact the
call centre then we will resend it again and after customer got an email then they now can
login and purchase.
BUSINESS PROCESS 2 MODEL


8


3.9 Functionalities
3.9.1. CUSTOMER ORDERI NG PROCESS
Creating invoice.
Tracking order
3.9.2. CUSTOMER REGI STRATI ON PROCESS
Information about user ports.
Users profile .
3.10 Systems

3.10. 1. ORDER PROCESSI NG SYSTEM Order processing system captures from customer
services emplooyees or from the customer directly and stores the data in the database and
then send it to the accounting part and shipping. However for the NET company we dont
have shipping as every things done through our website. Also customer could use this
system to tracking how far has the work had completed. This system will help the customer
know exactly that their works are processing. A good processing system will give a
customer more reliable on us and also will provide a accuracy order fulfilment which link to
our vision.
3.10. 2. EMAIL SYSTEM Email system is basiclly a system for tranmistion messages
electronically from one computer to another computer. For our firm, we will use this
system to provide their username and password so it is easy for us to recorded in the
database. Also if we have our system updated we will be send it through email system so
the customer can check whats news.
3.10. 3. PURCHASING SYSTEM purchasing system is a method to buy good and services. For
our firm our purchasing would be translators so we will use this system to calculate how
many we would need for our firm therefore we could manage it effectively. .
9


3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information System(s) Broad Information
System(s)

Bavarian
bergkase
fromage
queso
1. Customer
Ordering
process
1. Creating invoice .

2. Tracking order.
Order processing system

purchasing system
Transaction processing
System

Management Information
system
2. Customer
Registration
process
1. Information about user ports.

2. Users profile.
Registration processing system


Email system
Management Information
system

Coraboration system
10

CONCLUSION
Nice and easy translation firm is a firm that provide a good and accuracy translation with a
fast working process. We are using information systems to support our functionality to
make the process become more effectiveness. Overall our firm will be facing a hard time
operating in this industry as it is so many competitors who dominated in language industry.

REFERENCES

1. Hashi. (2011, October). How Online Translators Work and Why You Shouldnt Use
Them.Retrieve from http://www.tofugu.com/2011/10/20/how-online-translators-
work-and-why-you-shouldnt-use-them/
2. Star-TS. (n.d.) Free transaction resources. Retrieve from http://www.star-
ts.com/free-translation-resources.shtml
3. Ingram David. (n.d.) What is the definition of order processing system. Retrieve
from http://smallbusiness.chron.com/definition-order-processing-systems-
3197.html
4. Executionist. (2013 March). How much does a small business website cost in 2013.
Retrieve from http://www.executionists.com/blog/website-design/cost-to-build-
websites-2013
5. Live Transaction. (n.d.). About Live transaction. Retrieve from
https://www.livetranslation.com/About-Live-Translation.aspx