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The document provides details about a proposed business called The E-Desk. The E-Desk aims to develop a tablet that is incorporated into university lecture desks. This would allow students to access course materials, take notes, and complete assignments directly from their desk during lectures. The business section outlines the vision, industry analysis, target customers and their needs, product/service description, suppliers/partners, differentiation strategy, key business processes, and proposed systems for the E-Desk tablet. The goal is to make the university experience more efficient by reducing paper and textbook costs while enhancing the learning experience with technology.
The document provides details about a proposed business called The E-Desk. The E-Desk aims to develop a tablet that is incorporated into university lecture desks. This would allow students to access course materials, take notes, and complete assignments directly from their desk during lectures. The business section outlines the vision, industry analysis, target customers and their needs, product/service description, suppliers/partners, differentiation strategy, key business processes, and proposed systems for the E-Desk tablet. The goal is to make the university experience more efficient by reducing paper and textbook costs while enhancing the learning experience with technology.
The document provides details about a proposed business called The E-Desk. The E-Desk aims to develop a tablet that is incorporated into university lecture desks. This would allow students to access course materials, take notes, and complete assignments directly from their desk during lectures. The business section outlines the vision, industry analysis, target customers and their needs, product/service description, suppliers/partners, differentiation strategy, key business processes, and proposed systems for the E-Desk tablet. The goal is to make the university experience more efficient by reducing paper and textbook costs while enhancing the learning experience with technology.
Name Kishan Patel NetID Kpat582 Group Number: 1102014 Website Link: http://infosys1102014s1group164.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Olivar Wednesday 9am Time Spent on Assignment: 18 hours Word Count: 1565
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2 THE E-DESK INTRODUCTION Our concept captures the task of imagining a world where technology helps solve the toughest problems facing us today. Worldwide, many are effected by poultion and the vast amount of trees being cut to produce paper and our soluation towards this issue is to keep cut down on the use of paper & to make university lectures and work load more efficient. 3. BUSINESS SECTION 3.1 Vision We believe in bringing students in university to the 21 st century through innovation and the constant change in technology & allow students to proceed at their own rate accoring to their ability. 3.2 Industry Analysis: E-Desk Tablet Industry Analysis Industry: The industry we would be would be mainly tablets, in which we could furture incorporate with the university lecture rooms desk Force: High/Low: Justification: Buyer power: High Buyer power would be very high as there would be plenty of buyers as the E-Desk is used for universities & highschool students. Buyer power would be reasonably high as consumers wouldnt be able to get costs down, they wouldnt have the power to dictate terms. Supplier power: High With E-Desk being the very first concept of tablets being incorporated into desks, the supplier power would be very high due to no
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3 other products in the same line as ours which means our concept would retain power. Threat of new entrants: Low Threat of new entrants would be low as once we begin and get through the university, universties would be very unlikely to switch to the threat of new entrants as It isnt easy to start this business aswell as the finance. Threat of substitutes: High The threat of substitutes would potentially be high due to the fact that technology is advancing everyday and we already are supplied with things such a laptops to tablets coming into the market every year with better, bigger and faster updates. Rivalry among existing competitors: Low With the E-Desk being one of the very first tablets to be incoporated into desks making work to be more efficient for students. There is no other exisiting competitors other than our substitutes of tablets and ipads to laptops. Overall attractiveness of the industry: The E-Desk overall would be very attractive to the industry of Tablets as they would be the first unique tablet in the market for educational purposes for Universties and Highschools. Research shows that tablets actually help students learn more material faster as well as E-textbooks in turn cost on average 50-60% less than print textbooks which is a drastic difference. The use of these tablets will also help students better prepare for a world immersed in technology.
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4 3.3 Customers and Thei r Needs The target group of customers we aim to provide to would be Univserity Students. We have evaluated and looking insightfully into their needs, we have come to terms that with technology advancing in todays modern age with the era of technology becoming a necessity, why not make the needs for University students easier towards their education. With the problem of high prices of course books and workbooks in which only have to be used over a semester and then having to purchase another set of books, why not make things much more efficient & easier for students. Research shows that students on average spend $900 per year on books which is signifcantly high. 3.4 The Product and Service Our product and service that would be offered to every student attending university a more efficient means of working and note taking in lectures with the E-Desk being right in front of studnets when they pull down there desk, downloading content work for the day/week/month to saving all there notes to there student online account where by they could access them whenever and where they are e.g. overseas or home. This provides our customers to be satisfied with their needs of not forgetting to take the right course book to university as well as cutting down the prices students pay for course books drastically. 3.5 Suppliers and Partners As being a company thatll develop a tablet, there will have to be many raw material suppliers to create our tablet so manufacturing companies to provide the correct resources to make our product. Suppliers for our concept for the market would include such as things thatll have to be downloaded onto our tablet such as Microsoft to provide Word, Excel and powerpoint etc as well as the raw material we would have to use to create our product so Kilwatablet would be another supplier to get raw materials for our tablet. Patners would include Universties e.g. University of Auckland, AUT, Victoria or Otago etc and or next partner would be the government to fund our project for the universities.
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5 3.6 Strategy: Differenti ation Looking and evaluating Porters Generic Comepetitive Strategies, I would have to express that our concept of the E-Desk would very unique in its industry along some dimestions that are widely valued by our buyers. It does indeed select one or more attributes that many buyers in an industry perceieve as important as education is very importany globally and uniquely positions itself to meet those needs. The overall strategy is therefore Differentiation. 3.7 Value Chain Activity: Operations The most important value chain activity for this business is most likely operations Operations in the value chain analysis covers the specifics of product quality, quality expectation, order fulfillment and customer visit. We would focus on operations due to wanted to make sure the quality of our product was nothing but exceptional as well as including the production process, development activies, maintentance and all other activities that transform the inputs into finished products. Operations for this activity for business is the most important as operations are the value-creating activities that transform the input into the final product. 3.8 Business Processes 3.8.1. PRODUCT / SERI VCE PRODUCTI ON PROCESS The production is processed by linking D-ESK concept to universitys needs. As a first step, the business needs to identify the universities requirement and find the consensus for the concept of presentation. Through market research and detailed analysis, make the concept and product desirable to the order. Implement the tests under number of scenarios as many situations as possible and if the product is passed the test to be distributed, the final product is to be delivered in the market for end users which will include the Universities around New Zealand as well as some selected High schools.
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MODEL ONE START Customer Order Concept consensus with Universities Market Research & Analysis Make the Tablet Go Live with High schools and Universities Go Beta with Universities Perfect End Tablet modifications with University Standards Needs Work Research & Development Inventory Manufacturing Information Systems Board of Directors Customer Order
3.8.2. PRODUCT/SERVICE MAINTENANCE PROCESS As end users (students) start using the tablet product, all students will already be registered their data under the Universties network of Cecil where they may immediately start interacting with its interface. As data is collected the service will have reviews from customers and end users to enhance the products quality to sutomers preference and the tablet is consistantly updated.
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7 MODEL TWO
System Monitoring & Maintenance & Update D-ESK D-ESK Product Marketed Access Approval Data Collection System Feedback Customer Customer Start the Tablet Up System Access Registration ID Login or Free User Using Cecil Function Utilzation Tablet Review Log out, close tablet Notification End-User End-User
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8 3.9 Functionalities 3.9.1. PRODUCT/ SERVICE PRODUCT PROCESS Automatic link of client database Our tablet needs to interface with current university networks/systems 3.9.2. PRODUCT/SERVICE MAINTENANCE PROCESS Tablet will auto log out users after clients end use for system enchancement Observing system of the tablet is kept the item up to date and prevent any faults that may take place or virsus. 3.10 Systems
3.10. 1. NETWORK BASED SELF SERVI CE SYSTEM Our E-Desk can acquire for our users to automatically log out after use through network based self service of Cecil to make things much more well-organized for our students and to make things much more efficent. 3.10. 2. CUSTOMER RELATI ONSHI P MANAGEMENT SYSTEM Each user will have the same requirements within using our product which will be to note take and get the precise information they desire for the day / week or semester. To satisfy our users, it is vital to collect the users of our tablets data to confirm we can meet the best preference that E-Desk can offer. 3.10. 3. CONTENT MANGEMENT SYSTEM Having implements to manage, control, stock in a structure so that the students can share the stream of information in a collective situation therefore the all students can correspond to customers requirements.
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9 3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Technology Development 1. Product / service production process 1. Auto link of user data
2. Interfaces with University network systems Automation system
Information organisation system Collaboration System
Collaboration System 2. Product/service maintenance process 1. Automatic log out service
2. Monitoring systems tools will provide us to keep our tablet up to date and to get rid of virus as well as errors that may occur Web based self service system
Content management system Customer relationship management system
Customer relationship management system
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10 CONCLUSION Overall, I believe that our innovation of creating this E-Desk will not only cut down the costs drastically for students but also takes into the aspects of the environmetal factors of keeping things green, clean and simple. The E-Desk will provide university students to work on certain tasks and course work much more effiently and much more organised with work being saved straight to the users account. Our soultion will also save our studnets much more money due to $900 average a student spends annually on books. Looking towards the success and future for this innovation, we see that this concept is much more afforable, reliable, efficient and enviornmentally friendly which is great qualities to have in such a concept.
REFERENCES
Average Cost of College Textbooks. [Infographic] Yikes. | @Flat_World Blog. (2012, August 14). Retrieved May 22, 2014, from http://blog.flatworldknowledge.com/2012/09/14/average-cost- of-college-textbooks-yikes-infographic/
Tablets vs. Textbooks - ProCon.org. (2013, February 4). Retrieved May 22, 2014, from http://tablets-textbooks.procon.org/
Educause (2014, FEB 18). Tablets and iPads. Retrieved 2014, MAY 23, from http://www.educause.edu/library/tablets-and-ipads
6 Reasons Tablets are ready for the classroom. (2011, May 11). Retrieved May 23, 2014, from http://mashable.com/2011/05/16/tablets-education/
Boggs, T. (2011, September 11).More Universities Jump on the Tablet PC Bandwagon. Retrieved from May 23, 2014, from http://www.tabletpcreview.com/default.asp?newsID=946
S.110 Business Systems: Deliverable 2: Business Section 2014 Name Marthalena Heather Netid Group Number: Website Link: Tutorial Details Tutor: Day: Time: Time Spent On Assignment: Word Count: 1641