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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Ihipera Rimene-Sproat
NetID Irim476
Group Number: 365
Website Link: http://infosys110groupxxx.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kit-Wah Friday 12pm
Time Spent on
Assignment:
10 hours Word Count: 1605

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SUNSCREEN - IT LOOKS GOOD ON YOU!
INTRODUCTION
3. BUSINESS SECTION
Sunscreen- It looks good on you is a game created to educate communities of the danger
of the sun. Many skin problems are generated from the lack of sunscreen application. Our
compny aims to reduce the likelyhood of skin cancer later in life by encouraging people and
creating awareness through this fun game. We have created a downloadable app in which
when a certain level is achieved, using the QR code system and our conveniently placed
machines, sunscreen is dispensed when the code is scanned.
3.1 Vision
Striving to reduce the risk of cancer in our youth to create a generation of healthy adults at
little expense to our customers.
3.2 Industry Analysis: SunScreen Manufacturing, Supplying, Distributing Industry
Industry: Suncare products and eduaction.
Force: High/Low: Justification:
Buyer power: High There are a variety of brands and SPF ranges to
choose from, customers can easily buy sunsceen
and find resources online about the use of
sunscreen.
Supplier power: Low Sunscreen, or information about sun care, is not
hard to access or make. Ingridients for sunscreen
can be easily acquired, and information regarding
suncare can be easily found on the internet.
Threat of new entrants: High Sunscreen is not a expensive product to make

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therefore this industry has a low entry barrier.
Threat of substitutes: Low There are not many substitues to protecting your
self from the UV rays other than applying
sunscreen.
Rivalry among existing
competitors:
High Due to the avaiability of many different brands, as
well as the low entry barrier, rivalry among
competitors is relatively high.
Overall attractiveness of the industry: As sunscreen is a very well known protecttion
method, any other products entering this industry would find it is unattractive as there is
high competition with no real power to influence the market. However, it is a relatively easy
industry to enter as sun care prducts are not expensive and easily accessible.
3.3 Customers and Thei r Needs
Our customers are predominantly the youth population. As skin cancer occurs due to an
accumulation over ones life, targeting the youth population will stop the problem at its
root. (Cancer society, 2013). Young families will also be targeted as they will be the ones
that will be working hand-in-hand with their children about the use of sunscreen.
Technological developments, including apps and games, mostly target the younger
generation. Therefore it is addressing their need to access information at their convinience,
as well as encourage the use of sunscreen and raise awareness about suncare.
3.4 The Product and Service
The App and gaming machine will enable the youth population to easily access information
about sun care. The game is a simulation where you must dodge the sun. When the sun hits
you, you must quickly tap the sunscreen button to protect your character. As you continue
to beat the sun, points will start accumulating for as long as you protect your character. The
app will alert you when you have received enough points to redeem free sunscreen from
our dispensing machines located at recreational areas (such as parks, beaches, schools etc).

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The machines themselves will be an information port. So when you scan your QR barcode
won from accumulating enough points, the machine will begin an informational video that
ends with the dispensing of sunscreen sachets. Using the app raises awareness about issues
New Zealanders often dont think of. For example, The Herald (Mackay, J. 2012) found that
75% of New Zealanders they surveyed reported getting sunburn more than once a year and
that New Zealanders are slow to apply *sunscreen+ unless the sun is shining bright. The
aim of this app and gaming machines is to raise awareness about the suncare needed by our
customers.
3.5 Suppliers and Partners
Suppliers: The idea behind our business is to make sunscreen and suncare information
more accessible, easily available, and affordable. Therefore our suppliers would need to be
well-known and trusted brands, but also be affordable. Suppliers such as Banana Boat,
Cancer Society, and Nivea Sun. All three brands offer the cheapest and most affective
sunscreen products in New Zealand. (Downes, S. 2013).
Partners: Our main partner would be the Cancer Society as they offer both sunscreen, and
also promote the fight against skin cancer and skin damage under their slip, slop, and slap
campaign (Cancer society, 2013). Another potential partner would be Plunket. They have
started a campaign, Sun Safety, to promote sunscreen application for children, which is
our target audience (Plunket, 2014). This will also allow us to work with Plunkets own
customers and use their trusted brand to promote our cause also.
3.6 Strategy: Cost leadership
Cost leadership: This product will target a broad market as the lack of sunscreen use affects
all New Zealanders and sunscreen is readily available. It will be at a low cost to our
customers as the app will be free to download, and the sunscreen dispensed is also free.
This is to eliminate the root cause of inconvinience and laziness to apply sunscreen.
3.7 Value Chain Activity: Research and Developement

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Research and Development: The most important value chain activity for this business is
R&D. Our aim as a business is to promote the awareness of sunscreen application. Therefore
research and developments will be important to our business as information sorrounding
suncare and sunscreen application will constantly need to update, as well as updating the
app sofware itself. This will include app alerts, app improvements, and a feedback service to
be able to further develop the game so that it continues to meet our customers needs and
address the underlying causes.
3.8 Business Processes

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3.8.1. APP/GAME UPDATI NG PROCESS - This process is important to the business because we
value the constant outflow of information concerning skin care and sunscreen application,
therefore we need to constantly be able to update our game so that we are still successful
in encouraging the use of sunscreen for our target audience.


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3.8.2. CUSTOMER ALERT PROCESS To maintain our business vision of encouranging
sunscreen use we must be able to alert our customers to consistently use our app.
Therefore this process is important as it is the only way our business can enforce our
product.
3.9 Functionalities
3.9.1. APP/GAME UPDATI NG PROCESS
Display rating options

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Alert when updates are available
3.9.2. CUSTOMER ALERT PROCESS
Alert user when app hasnt been used for a designated period
Alert user to apply sunsceen everyday
3.10 Systems

3.10. 1. FEEDBACK SUPPORT SYSTEM This system enables our business to be able to assess
the effectiveness of our product and whether or not it is achieving the vision of the
business. It will also allow figures to be determined as to how many people are actually
attempting to be sunsmart. By displaying rating options, customers are able to tell us exactly
what we need to do to achieve our businesses aim to encourage sun care and sunscreen
application.
3.10. 2. APP DEVELOPMENT SUPPORT SYSTEM - This system ties directly to our key value
chain of R&D. As our product is an app and technological game, constant updates are
required to ensure a quality experience, and in turn encourage being sun smart. This will
involve being able to alert users that a new update is available for the app, as well as adding
any essential additions to the game to reinforce our vision.
3.10. 3. ALERT SUPPORT SYSTEM The ability to alert our customers is important to the
business because it is the only way to ensure the app is being used. As it is optional to
download the app in the first place, constant reminders are necessary to encourage
consistent use of our product. This system will also act as a feedback source as it will give
information as to how often the app is used and how often it is ignored, thus evaluating the
importance of (or lack of) sunscreen application and awareness.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Reseach and
Developement
1. App/Game
updating
process
1. Display rating options.

2. Alert when update is available.
Feedback support system

App development support
system
DSS

DSS/TPS
2. Customer
alert process
1. Alert user if app hasnt been used for a
few days.

2. Alert user to apply sunscreen everyday.
Alert support system


Alert supposrt system
TPS


TPS

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CONCLUSION
Our product is an app that encourages the use of sunscreen application, that also acts as a
informational game promoting becoming sun smart. Our business will value a quality
sunscreen at an affordable cost that will be accessible to all New Zealand children. Sun
damage is a serious issue in New Zealand, with one of the highest melanoma death rates in
the world (Cancer Society, 2014). It is essential that this problem is addressed by an idea like
our app/game. IT/IS apps such as ours are the only way to get through to the youth
population, who will grow up relying on technology. Therefore this idea meets their needs
as well as addresses the problem of the lack of sunscreen application here in New Zealand.

REFERENCES

1. Cancer Society. (October, 2013). Skin Cancer Facts and Figures. Retrieved from
http://www.cancernz.org.nz/reducing-your-cancer-risk/sunsmart/about-skin-
cancer/skin-cancer-facts-and-figures/

2. Downes, S. (December 2013). Cheaper Sunscreens Work Better. Retrieved from
http://www.stuff.co.nz/life-style/wellbeing/9486636/Cheaper-sunscreens-work-
better

3. Plunket. (2014). Sun safety. Retrieved from http://www.plunket.org.nz/your-
child/safety/out-and-about/sun-safety/

4. Mackay, J. (Nov 2012). Sussing out sunscreen. Retrived from
http://www.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6&objectid=10848734

5. Cancer Society. (2014). Be sunsmart- Facts. Retrieved from
http://www.sunsmartschools.co.nz/students/information/facts