0 оценок0% нашли этот документ полезным (0 голосов)
58 просмотров9 страниц
Smart phone application industry is a new industry and grows in a fast rate. Customers can have information of our all consultants and name anyone through our unique smartphone application. Threat of new entrants is high since to make an application is simple. Anyone can develop their own apps and place them in the market.
Smart phone application industry is a new industry and grows in a fast rate. Customers can have information of our all consultants and name anyone through our unique smartphone application. Threat of new entrants is high since to make an application is simple. Anyone can develop their own apps and place them in the market.
Smart phone application industry is a new industry and grows in a fast rate. Customers can have information of our all consultants and name anyone through our unique smartphone application. Threat of new entrants is high since to make an application is simple. Anyone can develop their own apps and place them in the market.
Name Xian Xiao NetID xxia527 Group Number: 248 Website Link: http://infosys1102014s1group248.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Kirsten van Dorp Thursday 9am Time Spent on Assignment: 19 hours Word Count: 1562
2
2 NEW APPROACH OF CONSULTING INTRODUCTION In nowadays, the business environment has become more dynamic than ever before. There are many businesses are struggling with problem such as management, decision-making and so on in order to keep up with the fast changings. To help people to achieve their dreams, our business provides online consulting services to businesses which are facing difficulties. Customers can have information of our all consultants and name anyone through our unique smartphone application. This allows the consulting becomes easier and more comfortable for customers. 3. BUSINESS SECTION 3.1 Vision Strive to help business people to find the quickest, easiest and reliable method to pursue their ambitions. 3.2 Industry Analysis: Business Smartphone Application Industry Industry: Business Smartphone Application Industry. Smart phone application industry is a new industry and grows in a fast rate. Force: High/ Low: Justification: Buyer power: High There are many smart phone applications are provided in the market. The App Store leads with nearly 100,000 apps, followed by Android (10,000+ apps) and the Ovi Store (2,000+ apps) stated on Geek website. Even with business, customers have many choices of applications and resulting the buyer power for the industry is high. (Geek. (n.d.)) Supplier power: High Before we starting to construct an application, there are plenty of choices offerred. However, it is not easy to switch a supplier and it is money costing, which means the supplier power is reasonably high. (Donnelly, B., 2012)
3
3 Threat of new entrants: High The threat of new entrants is high since to make an application is simple. Anyone can develop their own apps and place them in the market. Hence, there is few barriers to enter the market. (chaitanyak., (n.d.).) Threat of substitutes: High The substitues of the smartphone application is high. The most significant example is website. As the idea of doing business on mobile phone is new, people may not pay attention on business applications, and hence, they are tend to choose businesses on websites or traditional ones. (Jahns, R., 2010) Rivalry among existing competitors: High Our rivalry among existing competitors is high due to the large amount of business related applications exist on the market. Also, the market share of business applications compared to traditional and web-based businesses is relatively small. Hence, we have a high competition force in the industry. Overall attractiveness of the industry: Generally, implementing in the business smarphone application industry is unattractive currently, but it is boosted with both potential possiblities and challenges. 3.3 Customers and Thei r Needs Our target customers are owners of businesses in New Zealand who are struggling with financial or operating problems. As an example, Moa Group Limited has experienced a downturn due to misjudging its company culture. (Dann. L., 2013). This happens when the CEO has poor knowledge about his/her company and therefore, causing problems. Companies like Moa are the targets of our business since we have experts who can resolve significant problems such as misunderstanding on organization culture. 3.4 The Product and Service Our business has recruited experts of different fields related to business operations. Through our unique application, our employees could provide insightful suggestions to our customers which then can help them to aware of the significant problems and resolve them. 3.5 Suppliers and Partners
4
4 One of the suppliers of our business is an technology engineering company like AT&T Application Consulting, who can develop the application meets all features that we require. The other supplier can be OS supplier such as Apple and Microsoft. One possible partner can be app stores, such as App Store and Google Play who provide us platforms to display our product and our application then attract people to view and download that can bring benefits to stores. Another possible partner is the advertisement company such as King St Advertising Ltd. 3.6 Strategy: focused low cost Our strategy is focused low cost. As we are dealing with businesses that are struggling with difficulties, the amount of our potential customers is limited, and hence, we are focusing on a narrow market scope. The cost of consulting with us is relatively low compared to businesses in the same industry as we need an effective way to attract and retain our customer base and develop our own reputation. A low fee charged and relatively high quality of services delivered to customers could not only attract those business with urgent problems, but also those with potential problems could be thinking about to come to our business for help. 3.7 Value Chain Activity: Technology Development (and R&D) Technology Development (and R&D) One important activity in the value chain is the technology development as the application we use is the key factor in attracting customers. Since our business is striving to seek a quick, easy and reliable way to provide consulting services on the application as stated in the vision, our application need to work fast, easy to use and have a high security that can protect customers privacy and data. Without security, there would not be any customer wanting our service, as businesses are sensible to data and information. Also, working fluently and excellent usability create competitive advantages for us. As our strategy is focused low cost, we are aiming to develop with lower costs but better service. If we suffer high expense, our business may not be able to afford the money. Therefore it is important for us to execute a low cost but remarkable technology development.
3.8 Business Processes 3.8.1. Fix a failure reported of the system during testing During the system testing, failures are possible to occur. Once our IT staff discover the failure, they will
5
5 determine where the bug locates and establish an appropriate solution. It is important as problems that are causing failure on systems can be found during testing, and by fixing these problems, a more complete and well-designed product can be released to customers.
3.8.2. Add new features of the application To add some unique features are important in distinguishing our application with others. It is involved in technology development as we design and develop them before we release the final product to the market. To survive in the competition, it is essential to differentiate our application in order to be more attractive to those potential customers. To do this, we set up a clear and feasible plan, design the required features, actually develop it, test it and release it to our customers.
6
6
3.9 Functionalities 3.9.1. Fix a failure reported of the system during testing Receive the failure report from staff Evaluate alternatives towards the problem 3.9.2. Add new features of the application Design and develop the new features Test the features developed to see the efficiency 3.10 Systems 3.10.1. Solution processing system - Solution processing system support the process of establishing a solution, which is part of decision
7
7 support system since it is considered as a support of long-term decision. The system states the problem and list out possible solutions. Hence, maganers can evaluate each alternatives through testing each of them to determine which alternative would be the best for the problem. As we are aiming to develop a quick, easy and reliable application, any failure is needed to be fixed to maintain its usability and availability. By using this system, our application can be runing more smoothly on our customers smartphone.
3.10.2. Technique development system - Technique development system allows our business to add any featurs required. This is part of our supply chain management system as it involves both the business itself and the application consulting suppliers. The system allows our supplier to design and develop any features required with employees inside our business. It improves effectiveness of the project. Therefore, our application can be either quicker, easier, more reliable or all of them, which is taking us towards to our vision closer.
3.10.3. Efficiency analysis system - Efficiency analysis system is a part of supply chain management system as testing finished product is an essential component in the supply chain. This system supports the analysis of each features performance, and categorize them into either success or failed executed features. Any failed features will be either eliminated or redesigned, while success features are integrated with the application. As our vision stated, a quicker, easier and more reliable application is our aim. Hence, we are working to make sure the features are successful in terms of fast processing speed, high usability, and highly secured.
8
8 3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Techonology Development 1. Fix a failure reported of the system 1. Receive the failure report from staff during testing 2. Evaluate alternatives towards the problem Faulty reporting system
Solution processing system Transaction Process System
Decision Support System 2. Add new features on the application 1. Design and develop the new features
2. Test the features developed to see if it can work properly Technique develping system
Efficiency analysis system Supply Chain Management System Supply Chain Management System
9
9 CONCLUSION In conclusion, our business provides consulting services on smartphone through our application to support any business facing difficulties. We are going to operating in the smartphone consulting application industry which is a challenging industry. To seek more opportunities, we choose to focus on the focused low cost strategy. With the highest importance of technology development activity, we add favorable features and testing them by using specific systems to add value on.
REFERENCES
1. Geek. (n.d.). App market. Retrieved from http://www.geek.com/smartphone-buyers-guide/app-market/
2. Donnelly, B. (2012 May). 6 tools to build mobile on the cheap. Retrieved from http://mashable.com/2012/05/09/building-cheap-mobile-app/
3. chaitanyak. (n.d.). Make a simple app for your smart phone (no coding needed). Retrieved from http://www.instructables.com/id/Make-a-simple-app-for-your-smartpho neno-coding-ne/
4. Jahns, R. (2010 June). Are mobile apps the salvation of the publishing industry? Retrieved from http://research2guidance.com/are-mobile-apps-the-salvation-of-the-pub lishing-industry-3-principle-strategies-for-traditional-publishers-enterin g-the-smartphone-app-market/ 5. Dann, L. (2013 August). Liam Dann: Mistakes put focus on company culture. Retrieved from http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid= 10914083
S.110 Business Systems: Deliverable 2: Business Section 2014 Name Marthalena Heather Netid Group Number: Website Link: Tutorial Details Tutor: Day: Time: Time Spent On Assignment: Word Count: 1641