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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Biying Yang
NetID Byan204
Group Number: 056
Website Link: http://infosys1102014fcgroup56.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kayur Ramson Monday 15:00
Time Spent on
Assignment:
25 hours Word Count:

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THIS IS ABOUT A CARPARK TECHNOLOGY DEVELOPMENT
COMPANY
INTRODUCTION
7.046 billion people live in this planet with 1 billion cars that currently operating, which mean exclude the part of people who do not legally to
drive, most of us need to deal with the car park payment machine in every single day. Our company aims to give a more convinence way for
the driver in order to save their time, so we develop a new carpark payment machine system to remove all the fussy step we need to go
through every time when we pay the fee.
3. BUSINESS SECTION
3.1 Vision
The automic carpark payment machine provides a more faster, convinence and high productivity new function for customer to save the time.
3.2 Industry Analysis: Carpark Payment Technology Industry
Industry: Carpark Payment Technology Industry. Researching and developing the Automate carpark payment machine.
Force: High/Low: Justification:

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Buyer power: Low People are needed to pay their car legally and
safety so that most of them would choose to
park their car in the indoor or outdoor carpark
otherwise their car may be towed. So they all
need to deal with the carpark payment machine
almost everyday.
Supplier power: Low The carpark payment machine can be supplied
from a lot of company which means the choices
are multifarious.
Threat of new entrants: Low There is no significant entry barriers for new
competitor to start a carpark payment
technololy business.
Threat of substitutes: Low There is nearly no other choices to choose for
driver to park legally. As there is no other
alternative, so the threat of substitutes is
relatively low.

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Rivalry among existing
competitors:
High The competition in the carpark payment
techonology industry is relatively high as the
techonology is easy to copy or imitate which
means when one company contribute a new
function of carpark payment machine, the other
competitor can also produce a similar one or the
develop one into the market to attract the
customer.
Overall attractiveness of the industry: The carpark payment technology industry is relatively attractiveness even the rivalry among exisiting
competitors is high but it is profitable because the buyer power and supplier power are low , no other choices to park the car legally expecially
in a long time (more than an hour) and there is no entry barriers to entrance .
3.3 Customers and Thei r Needs
It is certainly necessary to cut down the time we spend on the carpark payment machine. The current carpark payment machine problem may
have such as coins only, need to wait for a long time especially the time people get off the work. A news from Herald on 29 Novermber 2009
shows that thousands of peoples credit card detail is stolen because the thieves hacked into the payment system.
The new system of carpark payment machine give a more efficiency, safety way to people that without anything to do with the payment
machine. All you need to do is that drive into the carpark and go out with an message that sent by the automatic system which tell your that
payment has done already.

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3.4 The Product and Service
To satisfy consumers need, the automiatic payment system will connect the customers bank to the car number plate, the system automatic
justify the location of the car park and the charge through the laser sensors as it will recognizes the car number and calculate the timing when
the car in and out the car park. Every time is payment is done, the customers phone will receive a message from system which shows the
detail such as how much did it cost. When the customer have a problem, a hot-line is provided for them to call the customer services free. Easy
for every driver once they register in the system.
3.5 Suppliers and Partners
Even an innovation idea is contributed, but without the supplier and partners support, it is hardly to make the whole systems operating
accessible and feasible.
The main supplier is the leaser sensors supplier who provides the stable induction sensor which to prevent a mistaken is made so help to
avoid the touble.
As our system use the car number plate to connect with our bank account and the phone. In order to protect the customers personal bank
detail and stop the similar accident (thousands of peoples credit card detail is stolen) happen again, and to be advantage, the automatic
system should give the customer a confident which they do not need to worry about potential risk in term of that their bank detail or even the
money will be stolen. So we need the corporate with bank and phone company as partners. Create a new function which have high security
with bank.
3.6 Strategy: Cost LEADERSHIP

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The competitive scope I chose is board market as the car park problem relates to 1 billion of people in the world so it is match to peoples need
and want in the mass market.
On the other hand, the cost strategy is cost leadership, which make the system more attractive to the car park owner. As the threat of new
entrant is low, because there is no barriers to open a similar car park payment technology company and high rivalry amount existing
competitors, hence it is certainly to run the business innovation, creative but also keep it price advantage.
The overall strategy is therefore Cost Leadership.
3.7 Value Chain Activity: technology development
The most important value chain activity for this business is techonology development.
The business vision: provides the faster, convinence new system means that the most important chain activity is the technology development
as the businesss main products all deal with the computer program. The technology innovation, research and develop can help the business
keep flexible, attractive and valuable by compare with the other competitor. Hence in somehow relative more Important than the other
activities such as the human resource management.
3.8 Business Processes
3.8.1. AUTOMATI C CAR PARK PAYMENT PROCESS - The car park payment process is necessary to be clearly as it shows how the whole system
operates. The process identify the payment flow including how a payment is completed, when a problem exits, the driver can just call the
hotline and the engineers will fix the bug immediately.


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Automatic Car park Payment Process
Start
Car drives in the
car park
Leaser Sensor
scans the car
number plate
System
recognize the
car number
plate
Confirm the
location, start
recording the
ti ming
Car drives out
Cell phone
receive the
payment
Payment
Confirm
YES
Payment
completed
N
O
END
Hot-line
Problem
Solve
System record
the problem
IT engineer
find the
potential
problem, fix
the bug


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3.8.2. CUSTOMER CAR PARK PAYMENT RECEIVED PROCESS - The customer car park payment received process show us how the business
cooperate with their customers and attract the potential customer to use the new development system by showing them the business has a
high efficiency team to face all the situation.











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CUSTOMER CAR PARK PAYMENT RECEIVED PROCESS
Start
Payment
receive from
customer
banking
Identify the
location
Calculate
the
amount
of money
to every
customer
Deducted the
commission
Customer
receives the
amount of car
park payment
Payment
confirm
Confirm
Not
Confirm
Call the customer
services, check the
data with the
company accouants
Receive the car park
payment
End


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3.9 Functionalities
3.9.1. AUTOMIATI C CAR PARK PAYMENT PROCESS
Computer record the problem happen
Analysis problem and fix the bug
3.9.2. CUSTOMER CAR PARK PAYMENT RECEIVED PROCESS
System calculate the amout of payment automiatic
Mistaken feedback to technical support
3.10 Systems

3.10. 1. DRI VER S PROBLEM SERVI CES SYSTEM - this system help the driver solves the problem in a short-time and works 24/7, high efficiency.
Free hot-line provided which the company are fully response if the system accidently broken down or mistake, protect drivers money not be
deduced.
3.10. 2. PROBLEM FI X SYSTEM - As this new automatic car park payment relates to drivers bank account, so it is necessary to find out, analysis
and solve the potential problem about this payment system. Fix the bug, let the thief has no chance to hack into the payment system, which
provides a high security coefficient to our customers and our drivers. Keep the payment system maintainable, stable, and flexable.
3.10. 3. PAYMENT TRANSFER SYSTEM - In order to keep a healthy corporation relationship between the customers, hence transfer the payment
(total payment per day by drivers and minus the commissions) day by day. This also can help the business keep a good credit rating.



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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Techonology
Development
1. Automatic Car
park Payment
Process
1. Computer record the problem happen
2. Analysis problem and fix the bug

DRIVERS PROBLEM
SERVICES SYSTEM

PROBLEM FIX SYSTEM
Customer relationship
system
2. CUSTOMER
CAR PARK
PAYMENT
RECEIVED
PROCESS
1. System calculate the amout of payment
automiatic
2. Mistaken feedback to technical support


PAYMENT TRANSFER
SYSTEM

Transation processing
system

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CONCLUSION
Improving Customer Satisfaction:The developing automatic car park payment machine can
Improve the security coefficient, make our payment steps more convenient, more quality
and more efficiency. So Improving Customer Satisfaction
Creating Competitive Advantages: the advantages is that we donnot need to deal with the
car park payment machine anymore. Low price strategy also attract more register and
carpark owner corporate with.
Generating Growth: by using the information system and IT which help to analysis the
customer need and want, the systems disavantage. Such as the problem fix system which
can help the new function of payment system more perfect, more close to customer want
by improving it. Being more unique,more attractive more effictively generating growth.
REFERENCES

1. HTTPS://WWW.GOOGLE.CO.NZ/SEARCH?Q=HOW+MANY+PEOPLE+IN+THE+WORL
D&OQ=HOW+MANY+PEOPLE+IN+THE+WORLD&AQS=CHROME..69I57J0L3J5.1230
5J0J8&SOURCEID=CHROME&ES_SM=0&IE=UTF-
8#Q=HOW+MANY+PEOPLE+IN+THE+WORLD
World population
2. HTTP://WWW.ASK.COM/QUESTION/HOW-MANY-CARS-ARE-THERE-IN-THE-
WORLD
Total cars in the world
3. http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10611513
NZ Herald News on 25 Nov 2009