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WORKNPLAY----NO more game addiction INTRODUCTION Caused by lots of complex causes, game addiction does harm to many aficionados. In order to help those people, we dicide to make a software, 'Worknplay' which creates 'risk and reward' system to solve this problem. 2. BUSINESS SECTION 3. Vision Keep the balance between playing games and doing other activities. Help those who suffer from game addiction and their families to go back to their
WORKNPLAY----NO more game addiction INTRODUCTION Caused by lots of complex causes, game addiction does harm to many aficionados. In order to help those people, we dicide to make a software, 'Worknplay' which creates 'risk and reward' system to solve this problem. 2. BUSINESS SECTION 3. Vision Keep the balance between playing games and doing other activities. Help those who suffer from game addiction and their families to go back to their
WORKNPLAY----NO more game addiction INTRODUCTION Caused by lots of complex causes, game addiction does harm to many aficionados. In order to help those people, we dicide to make a software, 'Worknplay' which creates 'risk and reward' system to solve this problem. 2. BUSINESS SECTION 3. Vision Keep the balance between playing games and doing other activities. Help those who suffer from game addiction and their families to go back to their
Name Qin Zhao NetID qzha482 Group Number: 493 Website Link: http://infosys1102014fcgroup493.blogspot.co.nz/2014/04/loading.html Tutorial Details Tutor: Day: Time: Nicholl Oblitas Costa Friday 11am Time Spent on Assignment: 20hours Word Count: 1643
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2 WORKNPLAYNO MORE GAME ADDICTION INTRODUCTION Nowadays, with the development of the internet and the popularity of personal computer, people can get more fun and convenience from them. However, it also brings us a social problemgame addiction. Caused by lots of complex causes, game addiction does harm to many aficionadoes. In order to help those people, we dicide to make a software, Worknplay which creates risk and reward system to solve this problem. 3. BUSINESS SECTION 3.1 Vision Keep the balance between playing games and doing other activities. Help those who suffer from game addiction and their families to go back to their normal life. 3.2 Industry Analysis: software Industry Industry: Software Industry Force: High/Low: Justification:
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3 Buyer power: High According to Wikipedia, A great variety of software companies and programmers in the world comprise a software industry. For example, Microsoft Office, Facebook, Twitter, etc. Supplier power: Low According to Wikiwealth, it does not cost much to find other suppliers in software industry, therefore suppliers have less power. Threat of new entrants: High Software industry is a growing industry and there are many potential new entrants to the industry.(Wikiwealth, nd) Threat of substitutes: Low As kjpatel9 stated, There is no close substitute of software. Without it, computer would be useless. Rivalry among existing competitors: High As is stated by kjpatel9, Presence of a large number of players in industry leads to competition and rivalry among companies.
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4 Overall attractiveness of the industry: Although there are many competitors , software is really important and irreplacdable in this fast- developing world. Therefore it is quite attractive and profitable. 3.3 Customers and Thei r Needs Those who are addicting in playing games and are even not able to have a normal life. They need to go back to real life, do what ordinary people do and keep a balance between playing games and doing other everyday activities. 3.4 The Product and Service Using this software does not mean customers cannot play games any more. In fact, we aim to reduce the time they spend on games so that they can join other activities as well.Worknplay creates a risk and reward system . In real world, people can earn what they want by doing what they are asked to accomplish. Users can only play computers after they finish their work or do other activities such as finishing homework, playing sports etc. They can set a period of time on Worknplay. During that period, nobody is able to access the computer. If they are successful in obeying the rules for a certain amount of times, for example, 15 times ,they will be rewarded extra time on playing games. Such kind of reward is motivation which will urge them to engage in other activities rather than make them indulge in games. Furthermore, users can borrow time to play computers. However, they have to spend more time ,lets say, three times more, on doing other work. The more they borrow, the higher the risk will be. In such kind of way, users will not be tired of using the software. Instead, they will find it fun and challenging, which makes them more willing to do other work. 3.5 Suppliers and Partners
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5 Supplier1: disc company. Worknplay is a software put in a disc and then sold to customers. Therefore, we need to find a disc made company to supply discs. Supplier 2: packaging company. In order to make our products more popular ,we should not only focus on the benefits it deliver to customers but also concentrate on making it look more attractive. Thus, we can differentiate it by packaging. Partner1: social network such as Facebook. We need these websites to make advertisements so that more and more people will know it. Nowadays, the number of people using social network to communicate or share things is growing rapidly. Those who have game addiction will certainly see our products on Facebook. In addition, their families or friends will also notice the advertisements.Consequently, our product will become more and more well-known. Partner2: app store such as Android, IOS App Store. We not only provide our customers with tangible software but also offer apps easier and more convenient to use(although with fewer functions). Since our target customers are very likely to use mobile phones, we can put Worknplayon app store so that they can download it directly. 3.6 Strategy: Focused Low Cost We are facing a relatively narrow market. Although there are growing numbers of people suffering from game addiction as a result of the rapidly developing information society, those people are still a small proportion of all internet users. Making this product does not require much investment thus is relatively cheap. Discs are quite easy to buy and we do not need to spend much on packaging. There are many suppliers offering homogeneous products in the market indicating we have many choices. The cost therefore is quite low.
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6 The overall strategy is therefore Focused Low Strategy 3.7 Value Chain Activity: Market and sell product and service. The most important value chain activity for this business is Market and sell product and service. There are too many products in this industry and the competition is really fierce.We have to focus on the market and sell value chain activity. Our vision is to help people solve game addiction and we are facing a relative narrow market based on our strategy, thus we do need to pay attention to how to make our products accepted by target customers. Because of the rivalry among existing products, we have to make an effort to persuade customers to buy Worknplay. For example, cooperating with Facebook to make it well-known, providing customers with promotion(the first month free). 3.8 Business Processes 3.8.1. CUSTOMER FEEDBACK ANALYZING PROCESS - Because of our strategy that we aim to help those who have game addiction go back to their previous life, knowing what causes their addiction in games and how they feel after using our product is of great importance. Firstly, we need to know the reason why they replace their normal activities with games. Probably it is because they are too stressed, playing games is the only way for them to relax; maybe they are not confident in the real life, thus they get a sense of achievement from playing games. We need to capture their feedback to help us know why they cannot live without games. In addition,we care about whether Worknplay does make any change to their life. Therefore, we should keep contact with them so that we can improve our products. For these reasons, customer feedback analyzing process is vital. It relates to the customer service department and needs customer feedback processing system to support it.
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7 REPLACE WITH BUSINESS PROCESS 1 MODEL
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8 start Receive customers order Is there enough inventory available Create the order and send the order to warehouse yes Receive payments from customers Deliver the software Send invoice to the customer Get more detailed information about the order Send this information to cuatomers no end Order management system Have they received the product no Check with delivery company Are there any orders returned yes no Receive orders and pay customers returns yes Warehouse
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3.8.2. ORDER MANAGEMENT PROCESS - We make Worknplay, thus we should focus on selling it. Consequently, managing the orders is significant. Whenever there are customers demanding our products, an order is placed and is sent to our sales department. The staff then check whether there is enough inventory to meet the demands. They also need to know when and where to get and deliver the products, the number of the products and so on. An order processing system will be helpful. REPLACE WITH BUSINESS PROCESS 2 MODEL
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10 start Receive customer feedback Analyze the cause of their game addiction Make some improvements based on the analysis Make some changes no Do customers find Wroknplayuseful? Send the analysis to customers end Customer Service Customer feedback capturing system
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11 3.9 Functionalities 3.9.1. CUSTOMER FEEDBACK ANALYZING PROCESS Analyse the cause of their game addiction Know their feelings about using the product 3.9.2. ORDER MANAGEMENT PROCESS Place the order Check the availability of the product with the warehouse 3.10. 1. CUSTOMER FEEDBACK PROCESSING SYSTEM - This system helps maintain contact with the customers so that analysis can be made to make progress. As mentioned before, we need to know the cause of that specific customers addiction to games. Since situation varies from person to person, in order to make the product helpful, we need to know that exact customers problem and make some changes to the product so that it not only applies to every user but also is effective to that customer. We use this system to support that process and the functionality. As a result, it can help to realize our vision. 3.10. 2. ORDER PROCESSI NG SYSTEM - Ordering is the first step in making profits. We take the order from our customers, check with warehouse , collect the information about the order and then place it, give invoice,etc. This system is really significant because it helps us to solve these problems and then support our functionalities.. 3.10. 3. SALES PROCESSING SYSTEM - As mentioned before, how to make customers know and accept Worknplay is the most important step. This system helps us identify what category of people will be our target customers, how can we meet their requirements, furthermore, it finds
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12 new partners to market our products. With the help pf this system, sales revenue can be generated. Without this system, we could not make any earning to support our business. Nor could we give our target customers a helping hand. For these reasons, the importance of this system should not be underestimated. 3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Market and sell product and service 1. customer feedback analyzing process 1. Analyse the cause of their game addiction 2. Know their feelings about using the product customer feedback capturing system customer relationship management system 2. order management process 1. Place the order 2. Check the availability of the product with the warehouse order processing system transaction processing system
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13 CONCLUSION To help those who are still struggling in playing games, we make Worknplay to balance playing games and living a better life. We are in a relatively attractive industry which is quite profitable. With the help of information systems such as customer relationship management system and transaction processing system, we can not only generate profit but also help people and create a better world. REFERENCES
http://en.wikipedia.org/wiki/Software_industry http://www.wikiwealth.com/five-forces:software-industry http://www.wikiwealth.com/five-forces-supplier:software-industry:low-cost-of-switching kjpatel9(nd),Software Industry Analysis http://zh.scribd.com/doc/37275695/Software-Industry-Analysis