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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Caitlin Wiig
NetID cwii977
Group Number: 363
Website Link: http://infosys1102014s1group363.blogspot.co.nz
Tutorial Details
Tutor: Day: Time:
Kit-Wah Huang Friday 12pm
Time Spent on
Assignment:
15 hours Word Count: 1649

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CAMERA ALIGNMENT AND TRACKING
SYSTEM (CAATS)
INTRODUCTION
Tracking criminals through the city once they have been detected on CCTV security footage,
and distributing information efficiently is a crucial problem for police. CCTV security cameras
are installed throughout cities, however, using them to track criminals is a difficult and
lengthy process. Our CAATS system solves this problem through GPS technology that allows
police CCTV camera operators to identify and track criminals movements, by providing
them with clear photos of the criminals, their current GPS location, and their criminal
record.
3. BUSINESS SECTION
3.1 Vision
To work in partnership with worldwide communities and protect humankind through a
universally accessible and simple technology.
3.2 Industry Analysis: Public Surveillance Industry
Industry: Public Surveillance Industry. Providing surveillance of public areas for security and
protection.
Force: High/Low: Justification:
Buyer power: Low The majority of public CCTV cameras in cities are
owned by the Council (Auckland Council, 2013)
and controlled by the police (Binning, 2008).
Therefore, people who want to access public
CCTV surveillance technology or footage have low

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power.
Supplier power: High Because the city councils own the majority of
public CCTV cameras (Auckland Council, 2013),
they dominate the industry and control who
operates the cameras, and the footage they
obtain.
Threat of new entrants: Low It would not be easy for a new competitor to
enter this industry because the city councils
dominate it (Auckland Council, 2013). If a new
organisation wanted to set up its own public
surveillance operation it would be extremely
costly and time consuming.
Threat of substitutes: Low The New Zealand Police are the city Councils sole
provider of public surveillance in the city. There is
currently no alternative to receiving intensive
public surveillance through CCTV cameras.
(Auckland Council, 2013)
Rivalry among existing
competitors:
Low No one except for the police monitors CCTV
cameras for public surveillance 24-7. The
Auckland Council (2013) and the Police have an
agreement between them over this. Because city
councils own the majority of public CCTV
cameras, the level of rivalry is low.
Overall attractiveness of the industry: Overall, the public surveillance industry is an
attractive industry, the combination of Porters five forces are working in the industrys

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favour. It is dominated by whoever owns the CCTV cameras as they have control over them,
meaning they have a competitive advantage, driving their profits upwards.
3.3 Customers and Thei r Needs
The target group of customers is the New Zealand Police. They need to prevent crime
through the use of CCTV cameras. Detective Sergeant Glenn Tinsley believes that CCTV
cameras seriously aid in the fight against crime and that every town in the country should
have*them+installed (TVNZ, 2013). Secondly, the Police need to be able to identify and
track criminals when operating the surveillance systems; offenders are often identified but
manage to escape. This happened recently when only one offender from a group was
arrested after stabbing a man in central Auckland (Weekes, 2013). Furthermore, the Police
need to efficiently distribute detailed information about suspects to officers on duty.
3.4 The Product and Service
Our system will work to reduce crime rates. Police officers will be able to track down
criminals a lot faster as the computer and CCTV camera together will provide an exact GPS
location of the suspect along with photographs of their face.
The product will help the police with identifying criminals through its facial recognition
technology. Once the criminal has been located a photograph of their face will be taken
which will identify them and bring up their criminal record. The Police will instantly be
provided with sufficient information about the offenders.
The quick supply of information to Police helps solve their distribution problem. With our
computer and mobile operating systems, detailed information about suspects locations
(provided on a GPS map), criminal record, and other relevant facts will be sent direct to all
Police officers working on duty at the time. This will speed up the entire process and free up
the radio frequencies for other employees.
Our software will help Police in tracking offenders successfully so that they do not escape.
Police camera operators will be able to click on a suspect on their computer screen, making
all cameras in the vicinity focus on and track them. Therefore, losing a suspect will not be a

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problem as they will constantly be followed by the CCTV cameras and have their location
mapped on GPS.
3.5 Suppliers and Partners
The two main suppliers for our company are GPS Tracking NZ Ltd and iView Systems.
Princeton University (2014) defines a supplier as someone whose business is to supply a
particular service or commodity. GPS Tracking NZ Ltd is the supplier of the GPS technology
that CAATS uses to detect and track offenders movements. They are supplying a crucial
service to the company.
iView Systems supplies CAATS with its iDentify software, technology that enables the facial
recognition of criminals on CCTV cameras. This service is essential to the operation of CAATS
as it identifies the suspects.
The two main partners for our company are the city councils who own the CCTV cameras,
and the New Zealand Police. The Oxford dictionary (2014) defines a partner as a person
who takes part in an undertaking with anotherin a businesswith share risks and profits.
The city councils are partners because they own the cameras needed for our technology to
function. Therefore, they are undertaking this business venture with us and will be sharing
in the risks and profits.
The New Zealand Police are partners because they are in control of public surveillance
through the CCTV cameras. The Police will work together with the respective city councils
and us in order to protect civilians and reduce crime rates; they will also share in the risks
and profits associated with our business.
3.6 Strategy: Focused High Cost
The cost strategy is high cost; this technology is a new development in the surveillance
industry and will be in high demand. The technology systems that CAATS involves will be
costly to implement, meaning that customers will need to pay a high price to obtain the
system.

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The competitive scope for CAATS is a narrow market; Its GPS and facial recognition systems
mean that there is a small section of business who can implement this software, specifically
those who have a network of CCTV cameras. CAATS is the only software of its kind and will
be in high demand for all around the world.
The overall strategy is therefore Focused High Cost.
3.7 Value Chain Activity: Deliver the Product or Service
The most important value chain activity for this business is Deliver the Product or Service.
This primary value activity is the most important for CAATS because delivering the service
adds the most value to the product; this is what differentiates it from what is already on the
market. A key component of the business vision is to protect humankind through an
accessible and simple technology. Without the successful delivery of CAATS this would not
be possible, crime rates would continue to rise. The business focused high cost strategy
reflects the importance of this value chain activity as this is an elite and exclusive technology
that needs to be able to deliver above everything else.
3.8 Business Processes
3.8.1. IDENTI FI CATI ON PROCESS - This business process is important to the CAATS
organisation, as it is what allows the suspect to be identified and tracked; a process that is
crucial to the delivering of the service.

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3.8.2. TRACKING PROCESS - This business process is important to the CAATS organisation and
the delivery of its service, because it collates all information the police have about the
suspect and distributes that to the police officers on duty.



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3.9 Functionalities
3.9.1. IDENTI FI CATI ON PROCESS
Search for suspects
Store data
3.9.2. TRACKING PROCESS
Send information to smartphones/laptops
Display location of suspect on GPS map
3.10 Systems

3.10. 1. GPS SYSTEM - This operational support system supports both functionalities of
searching for suspects and displaying locations of suspects on a GPS map. This system helps
to locate suspects on a CCTV camera, pinpoint their location, and track their movements. It
is a transactional processing system, reducing crime rates and protecting humankind,
supporting the vision of the company.
3.10. 2. COMPUTER OPERATING SYSTEM - This operational support system supports the
functionality of sending information to police officers in-car smartphones and laptops. It
collates all the available information the police have on a suspect and sends it to the laptops
or smartphones of the police officers on duty. It is a transaction processing system that
supports the vision of the company as an accessible and simple technology that protects
humankind.
3.10. 3. DATABASE MANAGEMENT SYSTEM - This managerial support system supports the
functionality of storing data. It is able to locate any information that is necessary about a
suspect, case, or police employee, as soon as it is required. It is a decision support system,
helping officers to make crucial decisions about suspects; supporting the business vision
through being a universally accessible and simple technology.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Deliver the
product or
service
1. Identification
process
1. Search for suspects

2. Store data
GPS system

Database management
system
Transaction Processing
System

Decision Support system
2. Tracking process 1. Send information to smartphone/laptops

2. Display location of suspect on GPS map
Computer operating system


GPS system
Transaction Processing
System

Transaction Processing
System

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CONCLUSION
The implementation of our system solves the problem of identifying and tracking criminals
through the city. The utilisation of GPS and facial recognition technology allows police CCTV
camera operators to identify and apprehend criminals, resulting in reduced crime rates and
safer streets. This advanced technology has the potential to be implemented globally, with
nothing like it existing today. I.T delivers immense value to the organisation through the
various business processes and systems involved in the Camera Alignment and Tracking
System.
REFERENCES

1. Binning, E. (2008, June 30). Cameras watch the city almost undetected. Retrieved
from http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10519060

2. Auckland Council. (2013). Collaborative Project for CCTV use in Auckland. Retrieved
from
http://www.aucklandcouncil.govt.nz/EN/planspoliciesprojects/councilpolicies/cctv/
Documents/cctvprojectfaqs.pdf

3. TVNZ. (2013). Cop says CCTV cameras should be installed in all towns. Retrieved from
http://tvnz.co.nz/national-news/cop-says-cctv-cameras-should-installed-in-all-
towns-5494199

4. Weekes, J. (2013). Early morning ructions lead to stab arrest. Retrieved from
http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11178979

5. Oxford Dictionaries. (2014). Partner: definition of partner in Oxford dictionary (British
& World English). Retrieved from
http://www.oxforddictionaries.com/definition/english/partner

6. Princeton University. (2014). WordNet Search - 3.1. Retrieved from
http://wordnetweb.princeton.edu/perl/webwn?s=supplier