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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Hamish Chhiba
NetID hchh587
Group Number:
Website Link: http://infosys110groupxxx.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kayar Ramson Sunday 11pm
Time Spent on
Assignment:
40 hours Word Count: 1558

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THE HOLOGRAPHIC EDUCATION
INTRODUCTION
I believe that education should be made more accessible to those who find it a difficulty to
access it. In rural areas there are many cases in which children struggle to get a proper
education due the immense travel time, lack of schooling and overall the accessibility of
education. The Box is a product that will provide the needs of education through a hologram
that will teach children what they need to know. This technological advancement will make
sure that children can get an education wherever they are.
3. BUSINESS SECTION
3.1 Vision
Education to be more accessible to those children who live in rural areas through
technology such as holograms.
3.2 Industry Analysis: Hologram Industry
Industry: The industry that the Box will operate in is the Hologram Industry.
Force: High/Low: Justification:
Buyer power: High Buyer power for Holograms would be high
because there are many choices of whom
consumers can buy from. (Wikipedia, 2014)
Supplier power: Low Supplier Power will be low due to consumers
having many choices of whom to buy these
products from. (Wikipedia, 2014)
Threat of substitutes: Low Threat of new subsitutes are low because there
are few altrenatives to this product that provides

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them with this service.
Threat of new entrants: Low Threat of new entrants would be low because
their a lot of barriers of entry. This is because the
capital cost to design a hologram is a phenominal
price. (MTV, 2012)
Rivalry among existing
competitors:
High Rivalry among exisiting competitors are high
because there are many competitors competing
in the market for dominance over providing
holograms. (Wikipedia, 2014)
Overall attractiveness of the industry: This industry is unattractive because there are many
companies in this industry and it is a highly competitive market with high costs therefore
high risks of failure.
3.3 Customers and Thei r Needs
Children who live in rural areas will be the main customer for this product. The main
problem with children who are living in rural areas is the lack of schooling provided to them
through education being distant as well as time consuming for the individual (Stevens,
1992). This leads to a lack of motivation and under-developing and thus creating flow on
effects. This produt conteracts all that by highlighting their needs for it and making
education readily accessible to them by providing them with the information thorugh
holographic technology.
3.4 The Product and Service
The Box will improve the accessbility of education to the individual because the Box is a
simple device that will contain information on school related subjects and project them
through a hologram. This will not only proove to be benifcial to children living in rural areas
but also to those who find it hard to get a proper education. This product will help to
combat the flow on effects of not having a proper education and will improve the future

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outlook of those who use it. The Box fulfils the customers needs by providing them with the
education needed by projecting the means of education through a hologram which can
done in your own house.
3.5 Suppliers and Partners
IHMA- This will be our partner because it will help promote the company and is made up of
many other hologram compnaies. This will help the company to keep up with the other
companies and as stated is made up with nearly 100 of the worlds leading hologram
companies. (IMHA, 2014)
The hologram company- This will be our supplier who will help to produce the hologram.
This company states that it does a range of 3D holographic images and to a high quality.
(The hologram company, 2014)
3.6 Strategy: Differentiation
The strategy that best describes the Box is differentiation. This is firstly because the box is
created for children who have an inaccessibility to education. With this in mind the Box can
be used from ages 2 right up until 16/17, it shows that this product is desgined specifially for
the childrens need. Therefore this product follows the broad market scope. Another reason
for the Box being differentiation is that the raw materials needed to make the final good is
costly through introducing education in a box by providing a hologram to teach, thus the
price being sold will be quite high. Taking into consideration these two points, the Box
follows the differentiation strategy.
3.7 Value Chain Activity: Technology development
The most important value chain activity for this business is technolog development. This is
because the business applies the problem of accessibility of education to rural areas to the
process of making the good. Therefore adding value to the final good being produced. It
provides a unqiue value to the customer by providing them with a good that adds
something different, in this case holograms, then any other good through the educational
technology industry. By creating a holographic imagery to teach children, it adds value of a

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new innovative way of teaching and thus creating competitive advantage. With the
implentation of technology it will make the Box more accesibile to children and benefit the
consumer, therefore showcasing differntiation.
3.8 Business Processes
The Manufacturing of technology processing process model, as shown in figure 3.8.1 shows
the manufacturing stage of the Box and how the box is created from the raw materials to
the final product. It also shows how once the Box has been fully made, it gets put through
the process of testing whether the holographic technology works or fails and how it goes
through the stages of re-planning and engineering to make sure the hologram works to the
best quality. The most important process of this business model is the planning and
engineering of the Box. This process is the most important to the organisation because this
is the core process of the functionality of the Box. It deals with the analysis department who
condense the data into information and uses the research and development system to help
make sure the hologram functions properly and solve any problems that may arise.





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3.8.1. MANUFACTURING OF TECHNOLOGY PROCESSING PROCESS
The faulty technology analysis process model, as shown in 3.8.2 shows the process of a
customer complaint. It shows how information about what doesnt work with the Box
travels through customer service to a Data warehouse then comes up with a solution and
re-engineers and produces the quality assured good. The most important process in this
business model is the Data warehouse stage of the Box. This process is the most important
Start
Order raw
materials
Receives raw
materials
Manufacture
product
Test hologram
works
NO
Planning and
Engineering
YES
Shipping product
Shop floor
End
Research &
Development
Analysis Department

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to the organisation because this is a key step to make sure the Box functions to the
customers needs. This step deals with the quality assurance department who check the Box
and applies Management Information systems (MIS) to solve any problems that customers
face with the Box.



















3.8.2. FAULTY TECHNOLOGY ANALYSIS PROCESS
Start
Customer
Customer Service
Data warehouse
Sends product back
to manufacturer
Make product
Shipping
End
Quality Assurance
Management
Information
Systems
Customer

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3.9 Functionalities
3.9.1. MANUFACTURING OF TECHNOLOGY PROCESSING PROCESS
The first functionaility of this process is to have equipment and materials to
make the product.
The second functionaility of this process is to test the Box to see if the
hologram works.
3.9.2. FAULTY TECHNOLOGY ANALYSIS PROCESS
The first functionaility of this process is to collect information and use that to
find solutions to the problem.
The second functionaility of this process is to make sure the customer
receives the product to their needs and satisfaction.
3.10 Systems

3.10. 1. TECHNOLOGY MANUFACTURING PROCESSI NG SYSTEM This system is important
because it uses the equipment and materials to make the final product. By using this system
it will help provide a hologram embedded in the Box and will allow children to obtain the
accessibility of education.
3.10. 2. INFORMATION ANALYSI S SYSTEM This system is important because it collects
information about the box and analyses how improve upon the Box. By using this system it
will help solve problems and give the Box a more efficient and effective way of
implementing education through technology.
3.10. 3. SALES PROCESSING SYSTEM This system is important because it tells the business
how many products has been sold and will give the business information through sales
figures whether the Box is a good means of education. By using this system it will help
managers to make decisions on any problems that could be solved to enhance the value of
the product.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Technology
and
Development
1. Manufacturing of
technology
processing process
1. Equipment and materials to make the
product.

2. Test the Box to see if the hologram
works.
Technology manufacturing
processing system

Information analysis system
Transaction processing
technology system

Decision support
informations systems
2. Faulty technology
analysis process
1. Collect information and use that to find
solutions to the problem.
2. Make sure the customer receives the
product to their needs and satisfaction.
Information analysis system

Sales processing system
Collaboration System

Decision support
information systems

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CONCLUSION

The business idea of projecting a hologram to teach education is quite attractive in the
sense that implementeing education through holograms is a unique and an innovative way
of teaching. It will provide a unique value to the customer through the projection of a
holographic education and making it more accesible for the target market (children). By
using information technology, it will add value, improve the way education is accessible and
help the organisation reach its core potential, thus helping enable business success.
REFERENCES
1. IMHA. (2014). IMHA. Retrieved from The IMHA organisation:
http://www.ihma.org/organisation/about-the-ihma
2. MTV. (2012, April 16). Tupac Coachella Hologram Source Explains How Rapper
Resurrected. Retrieved from A MTV website:
HTTP://WWW.MTV.COM/NEWS/1683173/TUPAC-HOLOGRAM-COACHELLA/
3. Stevens, K. (1992). Recent developments in rural and distance education in New
Zealand and their implications. New Zealand Annual Review of Education, 160-172.
Retrieved from http://www.victoria.ac.nz/education/research/nzaroe/issues-
index/1991/pdf/text-stevens.pdf
4. The hologram company. (2014). The hologram company. Retrieved from The
hologram company: http://www.thehologramcompany.co.uk/about.php
5. Wikipedia. (2014). International Hologram Manufacturers Association. Retrieved
from Wikipedia:
http://en.m.wikipedia.org/wiki/International_Hologram_Manufacturers_Association