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GPS walking stick is designed mainly for blind people who cannot even manage to go for a walk can only stay at home and trap in the darkness for their whole life. I was so angry and decided to help them out of this sadness. Also, telling them being blind is definitely not an excuse for staying away from the darkness and locking yourself at the corner.
GPS walking stick is designed mainly for blind people who cannot even manage to go for a walk can only stay at home and trap in the darkness for their whole life. I was so angry and decided to help them out of this sadness. Also, telling them being blind is definitely not an excuse for staying away from the darkness and locking yourself at the corner.
GPS walking stick is designed mainly for blind people who cannot even manage to go for a walk can only stay at home and trap in the darkness for their whole life. I was so angry and decided to help them out of this sadness. Also, telling them being blind is definitely not an excuse for staying away from the darkness and locking yourself at the corner.
Name JiaXIn Chen NetID Jche650 Group Number: 168 Website Link: http://infosys1102014fcgroup168.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Kayur Saturday 14pm Time Spent on Assignment: 16 Hours Word Count: 1341
Let me be your eyes, guide you in the night. INTRODUCTION I love exploring the world, especially those places that I have never been to. Meeting different people and tasting all different kind of food is the most fantastic experience ever! However, when I was told that there are many blind people who cannot even manage to go for a walk can only stay at home and trap in the darkness for their whole life. I was so angry and decided to help them out of this sadness. Also, telling them being blind is definitely not an excuse for staying away from the world and locking yourself at the corner!
3. BUSINESS SECTION 3.1 Vision Let me be your eyes, guide you in the night. 3.2 Industry Analysis: GPS Walking Stick Industry Industry: GPS walking stick Industry. Let me be your eyes, guide you in the night.
Force: High/Low: Justification: Buyer power: Low For each blind person, they need a stick if they want to go out. Because the amount for each customer to purchase is small, they do not have much power to drive down the prices. Supplier power: High We need the high-tech components, i.e., GPS sim-card and Antifriction Probe, (uniqueness of their product); Only several companies can provide that product for us. Threat of new entrants: Low High barrier; It requires high cost and long time to develop (sim-card); It needs specialist knowledge. Threat of substitutes: Low There have few choices for customers to choose, since they do need one walking stick for walking. GPS walking stick is not identical as other sticks. Rivalry among existing competitors: Low There are not many high-tech GPS walking stick companies; Our product is multi-functional (competitive advantage).
Overall attractiveness of the industry: Multi-functional, light, good quality, new features and it is easy and convenient for customers to use. 3.3 Customers and Their Needs This multi-functional walking stick is designed mainly for blind people and some of the elders. Because without eyesight, blind people cannot see, therefore, they need a stick that could guide them and lead them safely to the places that they want to go. And the stick should be easy and convenient to use. For those old people, due to the degradation of their bones, they may feel tired if they walk a longer distance, as a result they may also need a walking stick to support them. 3.4 The Product and Service Because a GPS sim-card is installed in every walking stick, therefore, even though blind people they cannot see, as long as they tell the walking stick the destination, the stick will lead them to the right places. There are many sensitive motion detectors inside, all of them have different functions, i.e., some of them is designed for detecting the traffic light, when the light turns red, it will inform the holder by vibrating and so on. Thus, blind people can feel the street conditions as normal people, they can feel free to go everywhere. And for the olds, because the body part of the stick is made of carbon steel tube, it can prop up heavier weights and the net weight of the stick stays light. It is a multi-functional stick using high-tech features, so that it is easy and convenient for people to use. 3.5 Suppliers and Partners For our GPS walking stick, suppliers are those companies that provide us with the material for making the stick. The rolled steel company provides the carbon steel, which is processed into a larger hardness tube for the body part of the stick. For the Electronics Corporation, they provide us with the electronic detectors and the bluetooth headphones.
For the GPS sim-card, we cooperate with some IT companies. Because it requires a higher cost and takes time to develop such a program, therefore, we choose to be in partnership with them to reduce the cost. 3.6 Strategy: Multi-functional GPS walking stick Because blind people cannot see, it is hard for them to deal with the complexity. Therefore, our aim is to provide them a simple but helpful way to access their dreams Multi-functional stick. The stick has several functions, and is easy to control, once blind people hold it in hands, and say a place, it will automatically work! Furthermore, it assimilates solar power to charge itself, which is a low carbon and safe product. (Most of the customers are blind, and it has new features, therefore, our strategy is Focused High Cost). The overall strategy is therefore Multi-functional GPS and low carbon walking stick. 3.7: Value Chain Activity: Technology and development (and R&D). The most important value chain activity for this business is Technology and development (and R&D).
Our strategy is Focused High Cost. Due to the narrow market, our company need to focus on technology to create new features on the sticks to create our competitive advantage. We use technology to differentiate our product from others. The most important part of the stick is the GPS sim-card, whereas without technology, it cannot even be imagined. For those motion detectors inside the stick, they all require technology to support. Therefore, the most important value chain activity is Technology and development (and R&D). 3.8: Business Processes 3.8.1. GPS Sim-card PROCESS GPS sim-card. GPS sim-card is the core of the whole walking stick and it is also the most competitive advantage compared to other companies. Furthermore, most of customers are blind people, they need the walking stick almost all the time, which is part of their lives. Therefore, the product must be trustworthy with good quality. It is why we need to test the stick for so many times to make sure to provide the best quality for them.
GPS Sim-card Process Model:
3.8.2. DETECTORS PROCESS Motion Detectors. Motion detectors are also made up of a significant part of the stick. They added value to our stick, which made our stick more useful and convenient to use.
Detectors Process Model:
3.9: Functionalities 3.9.1. GPS Sim-card PROCESS Guide blind people to the places they want. Whenever they get lost, people can find them.
3.9.2. DETECTORS PROCESS Let holder understand the condition of the surroundings. Reduce the risk of danger for blind people to go out.
3.10 Systems 3.10.1. GPS Systems Because blind people cannot see, they have a weak sense of direction. As a result, it is easy for them to get lost. GPS provides the exact locate for both blind people and other people, therefore, it is easy for blind people to go out and easy for people to find them.
3.10.2. Detector Systems All the detectors inside the body stick have different functions. They need to perform their individual work as well as collaborate with the whole stick that is from detecting to inform the holder.
3.10.3. Assemble Systems Only a single part of the element might not be useful, but when many of them are assembled together to support a new system, it is powerful. It is the same as the walking stick, which is made up of many tiny parts to become a multi-functional new product.
3.11 Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s) Technology and development (and R&D) 1. GPS sim-card process 1. Guide blind people to the places they want. 2. Whenever they get lost, people can find them.
GPS system
Assemble system
Collaboration system
Customer relation management system 2. Detectors process 1. Let holder understand the condition of the surroundings. 2. Reduce the danger for blind people to go out.
Detector system
Assemble system Collaboration system
Decision support system
CONCLUSION: GPS Walking Stick is a convenient and easy-to-use design for blind people and old people. Using advanced technology and integrating practicability and appearance is the best choice just for you. Throw away the mini chair, get the stick. Let those detectors show you around the big big world and go out to chase your dream! Being blind is never an excuse for being isolated! Let me be your eyes, guide you in the night!
*Reference: Mind Tools. Porters Five Forces. Retrieved from: http://www.mindtools.com/pages/article/newTMC_08.htm