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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Akimasa Sogabe
NetID asog567
Group Number: 39
Website Link: http://infosys1102014fcgroup39.blogspot.co.nz/p/d1_5.html
Tutorial Details
Tutor: Day: Time:
Claris Monday 1pm
Time Spent on
Assignment:
25 hours Word Count: 1638

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INSERT AN APPROPRIATE TITLE HERE
INTRODUCTION
Young people not voting is large problem these days. 41.8 % of 18 to 24 years-old people
did not vote while only 5.2% of 65 years or older people did not vote at 2011 NZ General
Elections (Statistics New Zealand, 2014). 49% of 18 to 24 years old people were non-voters
in USA. Also 63% of them were non-voters in UK, compare with only 30% and 25% of 65
years old or more people were non-voters in USA (Kirby, & Ginsberg, 2009) and UK
(International Institute for Democracy and Electoral Assistance 2006). Basic reasons why are
individual voting does not make difference, few understandings about voting system,
No interest in voting (Statistics New Zealand, 2014). It causes the problem that not enough
people voting for elections. As a result, it may cause skewed election results. The solution
for this is Election mobile app. It enables to do activities related elections through app like
voting, seeing election results, seeing the information of politicians. Also, advanced
activities can be used like chatting about policies with other users and politicians.
3. BUSINESS SECTION
3.1 Vision
Bring every people to make right decisions for making the right world with fair, fun, easy
and interesting elections.
3.2 Industry Analysis: Election mobile app industry
Industry: Election mobile app industry. Providing information and activities related with
election.
Force: High/Low: Justification:
Buyer power: Low As the buyer of this product would be
Government of any country and currently very
few such official apps exist. For example, IXSA

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game for elections in South Africa (Electoral
Commission of South Africa, n.d.), and Official
app ECI Voters in India (Aslam, 2014).
Supplier power: Low The supplier for this product is software products,
on 2014 Worldwide Software Developer and ICT-
Skilled Worker Estimates, about 18,539,500
software developers exist

(Avram, 2014). It can
definitely say that there are plenty of choices of
suppliers.
Threat of new entrants: High Usually, it is easy to provide apps as many apps
are already exist and it does not take time and
cost a lot to set up and maintain. For simple app,
it takes 2 to 4 weeks and cost about $1,500 to
$4,000 to develop and for database app, it takes
about 4 to 8 weeks and cost about $50,000 to
$150,000 to develop

(Angeles, 2012).
Threat of substitutes: High Possible substitutes can be going to voting place
and vote directly, voting through websites, and
get information of election by newspapers, TVs
and website and so on.
Rivalry among existing
competitors:
Low Only few similar products exist and the
competition is complacent currently, the rivalry
are low, but since weak entry barrier and
technology development easily make newcomers
to get in the industry. Also as Electronic voting
which can be part of the app is growing rapidly

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(Taylor, 2014). the market competition will be
likely to be more intense day by day.
Overall attractiveness of the industry: As this would be yet the new industry, it is attractive
now. However, as the competition will be likely to become more intense, it may be less
attractive in the future.
3.3 Customers and Thei r Needs
The customer (buyer) of this business is Government of any country. As the goal of this
product is to let more people vote on elections, users are not charged at all to use this app
to make it more attractive for everybody. Also in order to maintain the quality of this as an
official election mobile app, any advertisements of businesses which may cause such as
brides and wrong voting are not shown. Their needs are as well as the vision of this product
that to bring every eligible voters, especially young voters to vote in order to generate fair
and correct election results as lack of people voting is the big issue nowadays. For example,
39.9% of eligible youth voters did not vote on 2008 NZ General Election (Statistics New
Zealand, 2014).
3.4 The Product and Service
Election mobile app provides activities related to elections which are first, electronic voting
which eases people who live far from voting place. Secondly, sending users only relevant
updates on policies which categorised on each users interests that avoid users to gain
irrelevant information and make them more involvement on elections. Next, chatting with
other users or politicians about any politic topics which make users more interested in
elections. Also, MPs use the app to interact with community which make users feel more
engaged with their MPs, and more interest of them would come up. Additionally, there is a
points/achievements system to promote user to engage in discussion and a scoreboard
which can be get by users to up-vote other ones comments like pressing like on other
ones comment on Facebook. It would make users to feel like continuing participating. At
last, for each topic/policy, users can vote for their preferred party with reasons and it can

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gain points. It provides users more interactivity, engagement and feeling fun, then they are
likely to continue using the app.
3.5 Suppliers and Partners
Suppliers for this business would be software developers and designers, because
complicated technologies are required to build this app such as personal identification. Also
as majority people are likely to use the app, the design should be attractive for them.
Next, partners for this business are app stores and MPs as the app must be put on the app
store to be used and profits would be shared with them. Usually they take 30% of profit
(Mackenzie , 2012). Also, MPs can use the app to promote themselves for their purpose.
3.6 Strategy: Focused High Cost
The cost strategy of this product is high cost as there are currently only few products exist,
the competition is complacent. Then, there is no benefit to offer the product for cheap
price. Also, since this is the official app approved by Government and majority people would
use it, the app must keep the high quality in order to avoid any error that might cause some
wrong election result, and to manage plenty of activities to attract users.
The competitive scope for this product is Narrow Market, because even though target users
for the app are eligible voters in the world, the actual buyers are just Government. Thus the
market this product targets to sell is very narrow.
3.7 Value Chain Activity: Technology and Development (and R&D).
The most important value chain activity for this business is Technology Development (and
R&D).
Reasons why are first, no error must occur because this is again the official election app and
any error may cause big problem such as the app that is not working may cause less people
would be counted as voted. Next, the app needs to reform aligned with users needs and
wants to keep it attractive for them, especially for young eligible voters who are the main
target users of the app, and they always prefer new technologies and fashions. So it is
necessary to research and develop the app all the time.

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3.8 Business Processes
3.8.1. VOTING PROCESS As this is the official election app, voting is the most important part
due to it directly affects the result. Also by automating some parts of the process such as
collecting vote results, it saves time and makes it more accurate than doing manually.
REPLACE WITH BUSINESS PROCESS 1 MODEL


















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No

Yes

Security PIN system

No

Yes


Information delivery
System




3.8.2. REGI STRATION PROCESS Since personal information must be kept safely and
identified correctly to make sure right person uses app and vote, users must register to the
app with identification such driving licence ID, credit card ID and track it to check
information they put is correct.
Users approach to voting
page
Users choose a candidate
Is PIN
correct?
Users type PIN number
Type PIN
again?
Cancel Voting
Send information

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REPLACE WITH BUSINESS PROCESS 2 MODEL







Personal identification system


Yes


No

No

No

Users type ID
Users approach to the
registration page
Users type personal
information
Check the ID with Database
Registration cancelled
Is ID match?
Users have
other ID?
Registration completed

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3.9 Functionalities
3.9.1. VOTING PROCESS
Identify right eligible voter vote.
Notify an election committee which candidate is chosen by voter.
3.9.2. REGSTRATI ONPROCESS
Identify right person registers and use the app.
Keep and improve the secureness of the app.
3.10 Systems

3.10. 1. SECURITY PIN SYSTEM Every time eligible voters vote on the app, they require to
put four digit pin number which have made during the registration to identify right person is
voting. It eases and saves time for users to go through the process of voting rather than
putting personal information every time they vote or go to voting place.
3.10. 2. PERSONAL I DENTI FICATION SYSTEM- At the registration process, users are asked to
type the ID of driving license or bank or credit card or some others and check the personal
information at databases of those to see it matches or not. It prevents ineligible people to
use the app and maintain the secureness of this product.
3.10. 3. INFORMATION DELIVERY SYSTEM The app automatically collect, count and send the
information of personal, voting data to the election committee. The collected information is
also updated on the result of election all the time. It enables to reduce cost and time rather
than hiring people to collect information and record manually.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Technology
development
(and R&D)
1. Voting process 1. Identify right eligible voter vote.

2. Notify an election committee which
candidate is chosen by voter.

Security PIN system

Information delivery system
Transaction process
system
Customer Relationship
Management system
2. Registration
process
1. Identify right person registers and use the
app.

2. Keep and improve the secureness of the
app.

Personal identification
system


Transaction process
system

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CONCLUSION
Overall, the business creates Election mobile app to target any country`s Government to buy
and any eligible voters to use as it to increase the amount of voters, especially young voters.
The business should focus on technology development in order to keep the quality of the
app, make it attractive for users every time, maintain the secureness of it, save cost and
time for voting process.
REFERENCES
Angeles, S. (2012, December 27). How Much Does it Cost to Make an App?: An Infographic -
Idea to Appster. Retrieved from http://www.ideatoappster.com/how-much-does-it-
cost-to-make-an-app-an-infographic/

Aslam, A. (2014, March 31). Official app for Indian Citizens for Upcoming Elections ECI
Voters. Retrieved from http://wpcyte.com/index.php/2014/03/31/official-app-for-
indian-citizens-for-upcoming-elections-eci-voters/

Avram, A. (2014, January 31). IDC Study: How Many Software Developers Are Out
There? Retrieved from www.infoq.com/news/2014/01/IDC-software-developers/

Electoral Commission of South Africa (n.d.). Mobile apps. Retrieved from
http://www.elections.org.za/content/For-Voters/Mobile-apps/

International Institute for Democracy and Electoral Assistance. (2006, May 17). Voter
Turnout by Age. Retrieved from http://www.idea.int/vt/by_age.cfm


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Kirby, H. E., & Ginsberg, K. K. (2009, August 17). The Youth Vote in 2008. Retrieved from
http://www.civicyouth.org/PopUps/FactSheets/FS_youth_Voting_2008_updated_6.22
.pdf

Mackenzie , T. (2012, May 7). App store fees, percentages, and payouts: What need to know.
Retrieved from /http://www.techrepublic.com/blog/software-engineer/app-store-
fees-percentages-and-payouts-what-developers-need-to-know/#

Statistics New Zealand (2014). Non-voters in 2008 and 2011 general elections: Findings
from New Zealand General Social Survey. Retrieved from
file:///E:/Office%20visio/non-voters-2008-2011-gen-elections.pdf

Taylor, J. (2014, May 21). NSW e-voting shuns perfection for good, practical security.
Retrieved from http://www.zdnet.com/au/nsw-e-voting-shuns-perfection-for-good-
practical-security-7000029703/