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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Anas Patel
NetID Apat727
Group Number: 374
Website Link: http://infosysassignmentgroup374.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kit wah Wednesday 1pm
Time Spent on
Assignment:
22 Word Count: 1604

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INSERT AN APPROPRIATE TITLE HERE
INTRODUCTION
Injuries are a part of day and life, whether it be from playing sports to car accidents. Injuries are very
common, but the downside to an injury is the time it takes to fully recover, it doesnt seem nice to
damage your ACL while playing any sport (even cricket). Once an injury like a torn ACL occurs, the
time it takes to get you back to a 100% is a very long time (2-4 months). Often, this is where people
are careless they dont rest as much as they should therefore pressure applied to the torn ACL will
end up delaying the process of a fast recovery. In order to prevent the following situation from
happening the solution would be to add mounted pressure sensors, accelerometers and motion
sensors to the injured knee(where the ACL is torn) to measure and record the range of motion as
well as the pressure he is applying on the reconstructive joint (knee), which then sends the
information directly to the phone application and the physicians office where they can check to see
whether the force is being over applied on the damaged joint in order to provoke the injury.

3. BUSINESS SECTION
3.1 Vision
To help make a world where the recovery from injuries is quick, easy and people can continue
pursuing their passion without worrying about provoking an injury.
3.2 Industry Analysis: physiotherapy
Industry: Physiotherapy. Ligament injuries and joint injuries
Force: High/Low: Justification:
Buyer power: High
There are many physiotherapies around which
increases customer power as they have options of
going to different physiotherapists. One way to reduce
this would be to give out rewards to customers, an
example of this would be over in the UK they give out
vouchers to every customer that refer a friend: Once
the recommended person has had their treatment, we
will pop your vouchers in the post. It's as simple as
that. (Albany Health Clinic)
Supplier power: high
The physiotherapy industry tends to be quite high in
supplier power as only a few suppliers tend to supply
the product in good quality thus making it very
demanding to be a supplier a source to back this up
would be The demand for physiotherapy and

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rehabilitation equipment is expanding because of
accelerated changes in the working patterns of the
people. When industries have limited options,
supplier such as physiotherapy equipment specialists
tend to benefit a lot by increasing the price of the
equipment. (The medica)
Threat of new entrants: low
It would be difficult to enter the market in the
physiotherapy industry as there are significant entry
barriers such as, qualification aswell as big startup
cost for purchasing equipment,rent and paying
employees. One way to reduce the entry barrier
would be decreasing the cost for purchasing the
equipment a source to refer to this would be; Buying
equipment for your office does not need to break the
bank and with the Internet, you can quickly compare
prices to save significant amounts of money.
(Web PT, 2014).
Threat of substitutes:


low
The physiotherapy section would be low because
there are not many alternatives which customers can
be satisfied with as the customers main aim is to only
get better and apart from accupuncture there arent
many if not any that would achieve the results the
customers are specifically after.An example of how
important physiotherapy is; Physiotherapy and other
measures may be all that is needed by some and may
prevent the need for an operation. This shows its a
very good industry to be in as there are not many
substitutes. (Patient, 2014).
Rivalry among existing
competitors:
high
The physiotherapy industry is high due to the firece
competition in the market, this is due to the fact that
the industry is starting to expand due to the high
demand of therapy needed. The larger the industry
gets the more competition will take place, one way to
lower the competiton would be exceptional service
an example of this would be; treat yourself to an
outstanding physio service and care!. This is what
attracts customers into avoiding other industry places
and going to a more professional based set up which
cares for the customer. (ezybook,2014).
Overall attractiveness of the industry: Overall the attractiveness of the Physiotherapy
industry is high in demand which is good for the industry making it a very competiting
industry in the market as all of the forces apart from two is strong/high.
3.3 Customers and Thei r Needs

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The set target group of customers is based from teenage kids through to middle-aged
adults. Their needs are to get 100% fit through the services which are provided. The aim of
physiotherapy is to help restore movement and normal body function in cases of illness, injury and
disability. (NHS, 2012).

3.4 The Product and Service
The product and service will satisfy the recovery of potential injured customers by
monitering the progress of the injury therefore they can recover as soon as possible. The
fast recovery aspect of it is from the vision, to transform normal recovery into a full and fast
recovery. This will be by attaching the motion sensors, accelerometers and pressure sensors
to the designated (injured) area to track the performance.
3.5 Suppliers and Partners
The potential suppliers are HQH fitness supplying their commercial physiotherapy
equipment New Zealand wide and myphysiosupplies which provides equipment world
wide. Partners is a person who undertakes with another/others, especially in a business
with shared risk and profits. An example of partner for physiotherapy would be the
government as they would cut the cost (subsidies) for the treatment and another partner
would be physiotherapy companies supplying treatment products.
3.6 Strategy: Differentiation
The cost strategy would be high because the service is of high quality and the physiotherapy
industry is able to continue its high cost due to the high demand of being low in the threat
of the substitutes indicating there is not much competitions between industries.
The competitive scope targets the broad market of all ages that suffer from injury. These
injuries may range from the acute to the long term chronic injury, and occur in all age groups. The
vision states that whole of NZ.
This states that the overall strategy is differenciation.

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3.7 Value Chain Activity: technology development
The most important value chain activity for this business is technology development.
Technology development has a big impact as it links to improve the vision created through
the use of the motion sensors which enables them to track and record the injured
designated area. Technology carried out within the industry adds value to the company for
instance a motion sensor which helps customers track how the injury is going and avoid
damaging it further. This shows why a high cost leads to a faster recovery.
Therefore I believe technology development is most important in the value chain.

3.8 Business Processes
3.8.1. MASCARPONE COW JARLSBERG PROCESS Once the motion sensor has been applied onto the
injured patient, the data will automatically be sent to the physiotherapists office, which then will be used to
examine the recovery process of the injured patient.


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BUSINESS PROCESS 1 MODEL
start
Motion sensor
applied to an
injured patient and
it will start data
output.
The data will then
show the pressure
applied to the
injured area
Data processing(input)
Data storage
Further on the data
will be sent to the
physicians office
no
Any loss of
information of
injury will be resent
for analysis
end

3.8.2. TRANFERRING DATA PROCESS once the data is measured and then received by
physicians it goes on to further examination by medical experts.







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BUSINESS PROCESS 2 MODEL
start
Data is attained
from office for
examining
Data is then studied
by medical experts
From analyzing the
data can they help the
injured patient
end
No ideas have been
thought off as
insufficient amount
of data
After analyzing the
data have the
experts come up
with new ways of
reducing the
recovery time for
injuries.
yes
no
Deci sion support system
Collected data



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3.9 Functionalities
3.9.1. DATA STORAGE PROCESS
Data storage
Information from motion sensor
3.9.2. TRANSFERRING DATA PROCESS
Transfer data to medical authorities
Data transferred will be examined for future references
3.10 Systems

3.10. 1. DATA MANAGEMENT SYSTEM Data that is coming from the motion sensor will be
gathered and sorted accordingly (eg: name, age) this will make it easy to find so physicans want to
use the data.
3.10. 2. DATA ANALYSIS SYSTEM The medical experts can use the data to try and find new
solutions that would help enhance their products in order to achieve greater results.
3.10. 3. DATA PROCESSI NG SYSTEM the processing data consists with gathering data and
processing it into useful information which then can lead to a new and improved product, which
helps the recovery procedure.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

research
1. Data
transfer
ring
process
1. Transfering data to medical users

2. Examaning the given data
Data analysis system Collaboration System

Planning system
2. Data
collectin
g
process
1. Gather the data from the patients motion
sensor

2. Storing data



Data management system
Transaction processing
system

management system

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CONCLUSION
Overall the physiotherapist industry is a very good industry to be in as it provides health benefits and
leads to a stronger/faster recovery.by introducing the motion sensor this establish both of those
requirements (stronger and faster). Through the motion sensor we can see how much pressure is
being applied to the injured area, thus decreasing the chances of damaging the injury even more.
The physiotherapy industry will tend to benefit from this as they will have more demand in the
market for their service. Overall the physiotherapy industry will benefit a lot from collecting and
providing information through the use of motion sensors.

REFERENCES

Albany healthclinic, vouchers. (n.d.). Retrieved from
http://www.albanyhealthclinic.co.uk/vouchers.htm

nhs,2014.retrieved from
http://www.nhs.uk/Conditions/Physiotherapy/Pages/How-does-it-work.aspx

Sluijs EM, Kok GJ, van der Zee J. (n.d.). Correlates of exercise compliance in physical therapy.
Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/8234458

Dr Michelle Wright. (2014).Knee ligament injuries. (n.d.). Retrieved from
http://www.patient.co.uk/health/knee-ligament-injuries-leaflet

Themedica,2014. Retrieved from http://www.themedica.com/medical-
instrument/physiotherapy-equipments/

Ezybook,2014. Retrieved from
http://www.ezybook.co.nz/pages/bodyfitphysiotherapy/

Heidi Jannenga PT. (2014), howtostartphysiotherapyclinic. Retrieved from
http://www.webpt.com/how-to-start-a-physical-therapy-clinic