Name Sai Kodali NetID skod532 Group Number: 263 Website Link: http://infosys1102014s1group263.blogspot.co.nz/p/d2.html Tutorial Details Tutor: Day: Time: Yvonne Hong Wednesday 11am Time Spent on Assignment: 23 hours Word Count: 1643
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2 WATER POLLUTION REGULATOR INTRODUCTION Water pollution has become a very serious problem in New Zealand and around the world as people are unaware with the severity of the problem and the long-term effects. The farming sector was found out to be the main culprit with regards to the issue as they dispose the largest amount of waste into our waterways. To reduce/counteract this problem, we have produced a device called the water pollution regulator. This device detects the toxicity levels in the water ways and sends this information through an app to the Auckland City Council and the farmer associated with the particular farm once the toxicity levels in the water ways reach treacherous levels. With this information the Auckland City Council can chose to fine the farmers. We as a business will apply this knowledge and inform the country of the issue in order to decrease pollution levels.
3. BUSINESS SECTION 3.1 Vision To reduce water pollution in waterways through the use of technology to improve the quality of life for the citizens of Aotearoa.
3.2 Industry Analysis: Water Pollution Regulation Industry: Water Pollution Regulation.
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3 Force: High/Low: Justification: Buyer power: Low Buyer power is low in the water pollution regulation (WPR) industry as there are few companies that provide customers a source of regulation that can reduce pollution levels in waterways. Supplier power: High Supplier power is high in the WPR industry as there are only a few suppliers that provide customers a souce of regulation. Therefore the few suppliers that are in the market have a strong control over the price. Threat of new entrants: High Threat of new entrants is high in the WPR industry as it is relatively easy for new competitors to enter into the market by starting up a new business that provides a source of regulation for customers. Threat of substitutes: Low Threat of substitutes is low in the WPR Industry as there is only a few alternative products/solutions that attack the problem of water pollution. (Water Care, 2010) Rivalry among existing competitors: Low Rivalry among existing competitors is low in the WPR lndustry as there is very few businesses that provide a product/service that reduce the pollution in waterways. (Water Care, 2010)
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4 Overall, the Water Pollution Regulation industry is very attractive. The attractiveness of the industry ties in with the fact that it would be a profitable industry to enter. The business is likely to operate sustainably as the targer customers, farmers, need to purchase the device by law and the after sale service and monthly fees will give a continous revenue flow.
3.3 Customers and Thei r Needs Parliamentary Commissioner for the Environment, Dr Jan Wright, released a report identifying the decreasing water quality mainly due to dairy farming. Our businesses main customers are farmers who we identified as the group of people who pollute our waterways the most with the farm waste being dumped. The farmers need to control the waste that they dispose into the waterways as they can get caught out by law. In order to know when the acidity (pollution) levels are dangerous they need to purchase our product, the Water Pollution Regulator, to make sure they are keeping the water ways around their farm area clean.
3.4 The Product and Service The Water Pollution Regulator satisifes the needs of our target customers, Farmers, as it helps them to identify the acidity levels in the waterways. The Regulator will detect the acidity levels once it reaches a level of concern. The device captures this data and sends the information to the farmers so that they are aware of the problem and can resolve their acidity issue.
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5 3.5 Suppliers and Partners My businesses suppliers are my app software developer and my WPR instrument developer. The software developer will supply my business with an app that connects to my WPR product and will be placed on the app store and play store. The instrument developer will manufacture my product and supply me with it on a required basis. My businesses partners are organisations that my business doesnt need to pay but they will help to increase the profitability of my business. Possible partners for my business include Green peace who support the environment, Water Care and the Auckland City Council. I would partner with these organisation as they would advertise my product and make it an attractive buy for my targeted customers (farmers). 3.6 Strategy: Focused High Cost My business targets a narrow (niche) market as we mainly target Farmers. We have identified them as the biggest threat to water pollution levels increasing in Aotearoa so we have worked alongside the Auckland City Council to implement the law regionally. As we have identified famers as our targeted customers, our competitive scope is a narrow market. My businesses price strategy is high cost. This is because the Water Pollution Regulator is an expensive unit which needs monthly servicing. Therefore the initial cost for purchasing the product, which comes with the free app, will be high in cost alongside the monthly charges for servicing which will be added costs. Therefore my businesses overall strategy is Focused High Cost.
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3.7 Value Chain Activity: Service after the sale One key value chain activity that I have identified for my business is service after the sale. The business strategy for my company is focused high cost, predominantly due to the fact that the monthly servicing fees, which are essential, will make the product an overall expensive buy. Due to this fact, the service after the sale of the product will be the most important value chain activity for my business. In order to reduce water pollution in water ways through the use of techonlogy, the regulator must go through monthly servicing in order to be working efficiently at all times. Any glitches/software problems associated with the app will be delt with my businesses software developer. Therefore the value chain activity of service after the sale is the most important for my business based on its vision and strategy.
3.8 Business Processes 3.8.1. Customer Complaint Process: This particular process is very important as the business must deal with customers appropriately in order to keep them satisfied after the sale of the WPR product. The serivce after the sale of the product in relation to keeping customers happy is very important in order to keep my customer base (NZ Farmers) and not lose any customers to competitors. This allows my business to achieve our vision of reducing water pollution levels by sustaining a strong customer base.
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7 Start Customer Complaint Received Contact Software Developer Developer Reviews Problem Identifies Problem Problem Resolved End Customer Service Department Customer Management System
3.8.2. Monthly Check-up Process: This process is very important in order to keep the WPR product working efficiently at all times after the sale. The WPR must be working efficiently so that it is sending the right data through Wi-Fi to the application. This allows the farmers and Auckland City Council to make the decision on the pollution levels. Therefore in order to improve the quality of life for NZ citizens, the regulator must go through monthly check-ups in order to be working efficiently and sending the right data to the farmers & Auckland City Council.
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8 Start Identify Regulators needing check-up Contact Customers Notify and book appointment Check Regulator efficiency Is it working efficiently? Check-up complete End No Yes Operations Management Department Operations Management Department Regular monthly service Service Regulator and fix efficiency Check-up Management System
3.9 Functionalities 3.9.1. BUSINESS PROCESS 1: CUSTOMER COMPLAINT PROCESS RECEI VING EMAI LS FROM CUSTOMERS IDENTIFYING THE PROBLEM THROUGH DEVELOPER
3.9.2. BUSINESS PROCESS 2: MONTHLY CHECK-UP PROCESS CONTACTING CUSTOMERS THROUGH PHONE/EMAI L SERVICING REGULATOR BOOKING APPOINTMENT ON BUSINESS COMPUTER SYSTEM
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9 3.10 Systems
3.10. 1. SPECIFI C I NFORMATION SYSTEMS 1: CUSTOMER MANAGEMENT SYSTEM The customer management system is highly important to my business in order to keep the customers happy after the sale of the WPR product and deal with their problems. The emails/phone calls that are received from customers in relation to an inquiry/problem must be delt with so that my business keeps its customer base. Its very important to deal with the customers and resolve their problems to make sure their regulator and app are working efficiently in order to improve the quality of their life and all NZ citizens. 3.10. 2. SPECIFI C I NFORMATION SYSTEMS 2: CHECK-UP MANAGEMENT SYSTEM The check-up management system is highly important to my business to identify the regulators owned by customers needing monthly check-ups. It is essential that the regulators needing check-up are identified so that they are working efficiently at all times. The regulators need monthly servicing so that they are working efficiently at all times to make sure they transfer the correct readings to the farmer and Auckland City Council in order to efficiently reduce water pollution levels through the use of technology. 3.10. 3. SPECIFI C I NFORMATION SYSTEMS 3: APPOI NTMENT SCHEDULI NG SYSTEM The appointment scheduling system is imperative for booking an appointment that suits my customer in order to work around their time and my businesses time. This is to make sure that business operations are completed efficiently. The appointment is essential so that the customers regulator is working efficiently in order to reduce water pollution levels through the use of technology.
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10 3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Service After The Sale 1. Customer Complaint Process 1. RECEI VING EMAI LS FROM CUSTOMERS 2. IDENTIFYING THE PROBLEM THROUGH DEVELOPER Customer Management System
Customer Relationship Management
Transaction Processing System 2. Monthly Check- up Process 1. CONTACTING CUSTOMERS THROUGH PHONE/EMAIL 2. SERVICING REGULATOR 3. BOOKING APPOINTMENT ON BUSINESS COMPUTER SYSTEM Check-up management system
Appointment Scheduling system Transaction Processing System
Decision Support system
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11 CONCLUSION In conclusion a Water Pollution Regulator is a highly valuable product for the citizens of Aotearoa in order to maintain a high quality of life. We as a business aim to reach out to all farmers in New Zealand to reduce water pollution levels in waterways so that we have a clean and green environment. This is essential in order to stay healthy and maintain a high standard of living. This shows how important information technology is to my business in order to achieve our vision and reduce water pollution levels. REFERENCES
1. John Clayton. (2014). Turning the tide on water pollution. http://www.stuff.co.nz/dominion-post/capital-life/9661570/Turning-the-tide-on-water- pollution
2. Auckland City Council. 2014. Water Services Limited. Retrieved from: https://www.aucklandcouncil.govt.nz/EN/AboutCouncil/representativesbodies/CCO/Pages/ watercare_services.aspx
3. Parliamentary Commissioner for the environment. 2013. Water Quality in New Zealand land use and nutrient pollution. http://www.pce.parliament.nz/publications/all-publications/water-quality-in-new-zealand- land-use-and-nutrient-pollution/
5. Greenpeace. 2014. Greenpeace exists because this fragile earth deserves a voice. Retrieved from: http://www.greenpeace.org/new-zealand/en/about/
6. Watercare. 2010. Watercare seeking improved water quality for Auckland Harbours through one overflow consent. Retrieved from: http://www.watercare.co.nz/about- watercare/projects/Wastewater_Network_Discharge_Consent_App/Pages/Wastewater_net work_discharge_consent_application.aspx