A COMPARATIVE STUDY OF CUSTOMER

PERCEPTION BETWEEN DSK HYOSUNG

COMET GT 250R AND KAWASAKI NINJA 250 R
IN BANGALORE.


Arijeet Sengupta
Reg. no. 12MB5016
Roll no. MD1207

Aim of the study To find out the preference of the customers
between Comet GT250R and Ninja 250R

Objective of the Study
To find out the preference of the customers between Comet
GT250R and Ninja 250R
Level of brand awareness between these two bikes.
Which bike can perform well into Bangalore traffic.

Reasons for choosing this topic I have an interest into two
wheelers Automobile sector, these two bikes are tough competitor under
250cc sports bike category and ninja have done well into the market but
now both of them running into tough time.



Hypothesis

H0 (Null hypothesis) Ninja is preferred more by the customers.

H1 (Alternative hypothesis) Ninja is not preferred more by the
customers.

Research methodology Basic research will be done, data will be
collected through questionnaire, Random sampling will be done.
Area of operation research work will be done in Bangalore,
sampling size will be 100.

Introduction
India is the second largest producer of two wheelers automobile in
the world, in the last few years India have experienced flat growth
into this sector, majority of Indians prefer motorcycles specially
youngsters prefer geared motorcycles than cars.
DSK group established in 1980, it is one of the leading and
diversified business conglomerates in India, with a turnover of Rs
4000 cores. Dsk entered into motorcycle sector in the year 2000,
tied up with Hyosung a Korean company.
Hyosung GT250R is 249 cc (15.2 cu in) motorcycle manufactured
by Hyosung Motors & Machinery Inc. It entered the market in
2005, offering a 250 cc class sport bike with a frame similar in size
to Hyosung's larger GT650sport bike.
Kawasaki motorcycles are manufactured by the Motorcycle &
Engine division of Kawasaki Heavy Industries at plants in Japan,
USA, Philippines, Indonesia and Thailand. Kawasaki Aircraft
initially manufactured motorcycles under the Meguro name,
having bought out an ailing motorcycle manufacturer called
Meguro Manufacturing Co. Ltd with whom they had been in
partnership earlier, but later formed Kawasaki Motor Sales.

Some
early motorcycles display an emblem with "Kawasaki Aircraft" on
the fuel tank.

Conti.
The Kawasaki Ninja 250R (previous generations had market-
specific names) is a motorcycle originally introduced by
Kawasaki in 1983. As the marque's entry-level sport bike, the
motorcycle has undergone few changes throughout its quarter-
century lifetime, having received only two substantial redesigns.

Review of literature
Comparative research is a research methodology in the social
sciences that aims to make comparisons across different countries
or culture. A major problem in comparative research is that the
data sets in different countries may not use the same categories, or
define categories differently (for example by using different
definitions of poverty).
Customer is the most important visitor in our premises. He is not
dependent on us, we are dependent on him. He is not an
interruption in our work, he is the purpose of it, he not an outsider
in our business, he is a part of it, We are not doing him a favor by
serving him. He is doing us a favor by giving us an opportunity to
do so. Mahatma Gandhi.
Perception is the process by which an individual selects,
organizes, and interprets stimuli into meaningful and coherent
picture of the world. Schiffman and kanuk.
Bengaluru is the capital city of the Indian state of Karnataka.
Located on the Deccan Plateau in the south-eastern part of
Karnataka. Bengaluru is India's third most populous city and fifth-
most populous urban agglomeration. Bengaluru is known as the
Silicon Valley of India because of its position as the nation's
leading Information technology (IT) exporter.

Located at a height
of over 3,000 feet (914.4 m) above sea level, Bengaluru is known
for its pleasant climate throughout the year. city is amongst the top
ten preferred entrepreneurial locations in the world.


Perception is the process by which an individual selects,
organizes, and interprets stimuli into meaningful and coherent
picture of the world. Schiffman and kanuk.