1.

0 Executive Summary
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Year 1 Year 2 Year 3
Sales
Gross Margin
Net Profit
Highlights

1.1 Objectives
The company's objective is to build a high quality, full-service home delivery chain that will provide a cheap
and convenient solution for the member community.
Our goals include:
1. To occupy a great position in the delivery and distribution field.
2. To provide a non-profiting solution to the present consumer industry during the first half year of its
introduction.
3. To have our reach to over 40% of the housing socities and residential areas during the first year of
our operation.An increase of 15% in our gross margins within the post half year of operation.
4. To cover upto 8km radial area around a market booth and get over 10 companies involved.
5. To build a strong foundation in Delhi and gradually expand to other metropolitan cities like Mumbai,
Bangalore, Chennai, Kolkatta, Chandigarh etc within the next 5 years of its operation.
6. Establish minimum 95% customer satisfaction rate to form long term realationship with our clients
and create word-of-mouth marketing.
Currently, there is no quality home delivery networks across Delhi, or the surrounding areas (NCR). The
company believes that by pioneering in this market and by establishing good quality facilities and services,
it will become, and remain, a leader in the advanced home delivery solutions.
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1.2 Mission
ABC Home delivery solution is dedicated to offer its customers services of highest quality consistently,
therefore, adequate personnel will be hired to ensure each request is acknowledged within minimum time.
Our committment to customer service and satisfaction assures us that our customers are
100% satisfied with our services. Our mission is to present consumers with deliverables
ranging from everyday rations to big music systems or other electronic gadgets.
1.3 Keys to Success
High detailed planning of the transportation costs, number of deliveries, divsion of the
town or city into small 8-km regions etc.
Launch aggressive advertising campaigns so as to reach the masses with our services
Ensure fulfillment of our cliams such as to provide timely home delivery to customers.
Hire staff that will be cheerful, courteous,loyal, and focused on pleasing our
customers.
Treating customers with importance and warmth.
Remember never to lose your existing clients, because it is more expensive to find a
new client than to keep an existing one.
2.0 Company Summary
Our company is a Delhi based start-up aimed at providing our customer with cheap, rapid and convienent
home based delivery system. So far, it is the only one of its kind and faces no competition in NCR and
surrounding areas as well. We will deliver good from market to consumer's residence so that the valuable
time of customer is not wasted.
For this purpose, we have placed our booths in central markets in and around the city so as to cater the
requests of customer as early as possible. Each booth has well trained and customer friendly staff and
conveyance facilities so that it can cater to the demands of the region lying within 8-km of the booth. Our
customer can place an order directly on phone which will be directed to the nearest delievery booth.
Our services and their pricing is decided keeping in mind the average monthly expenditure of a middle
class family as well as for internationally reputed firms which need to have a robust distribution system for
their better expansion prospects and growth margins.
2.1 Company Ownership
The company, ABC Home delivery solutions, is a sole propritorship owned by its founders and managing
partners Anubhav Agarwal and Uchit Singhal.
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2.2 Start-up Summary

The company founders, Mr. Anubhav Agarwal and Mr. Uchit Singhal, will handle day-to-day
operations of the business and will work collaboratively to ensure that this business venture
is a success.It is estimated that the start-up costs will be $15,450 (including legal costs,
advertising, and related expenses). An additional amount of $27,500 will be required as start-
up assets. Included in start-up costs also includes all necessary expenditures to cover the pre-
opening hiring and training of our staff, adding and revising equipment needs, supplying
smallwares and servicewares and other essentials.The start-up costs are to be financed in
equal portions by the owners' personal funds and by a $20,000 5-year loan.The details are
included in Table 2-2.
The key elements in the start-up plan for the company are:
Development of a working prototype.
Funding of working capital requirements and promotional materials for the principal
operating activities of the company.
Establish a strong brand image early to position ourselves in the market.
Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal $1,000
Stationery etc. $500
Insurance $1,500
Rent $0
Computer $5,000
Advertising and marketing $2,000
Vehicles and Travelling Conveyance $5,000
Other $450
Total Start-up Expenses $15,450
Start-up Assets
Cash Required $15,000
Other Current Assets $500
Fixed Assets $12,000
Total Assets $27,500
Total Requirements $42,950
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$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
$40,000
$45,000
Expenses Assets Investment Loans
Start-up

3.0 Services
ABC Home delivery solution is a nice, and easy designed to ensure that customers are never
burdoned after shopping and their shopping habits and needs are not restricted because of
their ability to take those products home. Our solution will help the customers by delivering
the products right at their door-step with just a phone call and customers won't need to
bother at all of any transportation problems.We will not allow any communication prblems to
creep in for the effective working of the whole system. Ours is also a less troublesome offer
for various internationally reputed industries who need to possess efficient distribution
systems to get their products out to public.
Our services are broadly classified into two types, viz. large scale and small scale.

Small scale services facilities deal mainly with the day-to-day consumers.

Large scale services cater to the distribution requirements of industrial firms.
With respect to the small scale services, we offer delivery from the local market in the region
to the residence in atmost 2 hours for all small items and by night of all bigger items like
Refrigertor,Washing machine etc.For efficient and timely delivery of consumer goods our
booths have well-trained and customer friendly staff which will function from 8AM to 8PM
around the week.
For large scale catering, our mobile vans and mini trucks will do the job of dropping the
product from companies showroom to customer's doorstep. Now-a-days there is no
competition in this sector; and the customers are less price sensitive, thus allowing ABC HDS
to charge premium prices for its services, however we believe that because the retail industry
is expanding exponentially year after year, sooner or later competition will broach.To that
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end, the company plans to become profitable and retain a solid leadership position in the
marketplace by providing:

Placing the booths at the right places thus having huge locational advantage
Seasoned, successful management team.

Aggressive marketing.

Customer Incentive Program - Reward frequent visitors/customers.



4.0 Market Analysis Summary
Ever since the origin of mankind and especially for the last two decades, comfort and luxury for the social
animal has been the main motive and driving force behind every research and development prospect.
Todays consumer no longer hesitate to pay, even a bit higher for good services. And ipso facto this has
been the first thought behind ABC HDS. During the first round of marketing and advertising, our target is to
cover many important markets along with various residential apartments and complexes in and around
Delhi. We will target the developing and developed areas with slightly different approches. Developed
areas need better and more expansive home delivery network so as to reduce time lag to minimum
possible and for an industry it means distribution to the retail market with the best possible efficient, cheap
and rapid measures. Whereas in developing markets/areas, we need to prove ourselves to our target
customers and attached companies.
Talking about how an industry is benefitted with our offers, we present some pictures in front of you.
4.1 Market Segmentation
Table: Market Analysis
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Segment Name 0% 0 0 0 0 0 0.00%
Segment Name 0% 0 0 0 0 0 0.00%
Other 0% 0 0 0 0 0 0.00%
Total 0.00% 0 0 0 0 0 0.00%
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Segment Name
Segment Name
Other
Market Analysis (Pie)

4.2 Target Market Segment Strategy
4.3 Service Business Analysis
4.3.1 Competition and Buying Patterns
5.0 Strategy and Implementation Summary
5.1 Competitive Edge
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5.2 Marketing Strategy
5.3 Sales Strategy
5.3.1 Sales Forecast
Table: Sales Forecast
Sales Forecast
Year 1 Year 2 Year 3
Sales
Row 1 $0 $0 $0
Row 2 $0 $0 $0
Row 3 $0 $0 $0
Total Sales $0 $0 $0
Direct Cost of Sales Year 1 Year 2 Year 3
Row 1 $0 $0 $0
Row 2 $0 $0 $0
Row 3 $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0
$0
$0
$0
$1
$1
$1
Row 1
Row 2
Row 3
Sales Monthly
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$0
$0
$0
$0
$0
$1
$1
$1
$1
$1
$1
Year 1 Year 2 Year 3
Row 1
Row 2
Row 3
Sales by Year

5.4 Milestones
Table: Milestones
Milestones
Milestone Start Date End Date Budget Manager Department
Name me 2/20/2008 3/21/2008 $0 ABC Department
Name me 2/20/2008 3/21/2008 $0 ABC Department
Name me 2/20/2008 3/21/2008 $0 ABC Department
Name me 2/20/2008 3/21/2008 $0 ABC Department
Name me 2/20/2008 3/21/2008 $0 ABC Department
Name me 2/20/2008 3/21/2008 $0 ABC Department
Name me 2/20/2008 3/21/2008 $0 ABC Department
Name me 2/20/2008 3/21/2008 $0 ABC Department
Name me 2/20/2008 3/21/2008 $0 ABC Department
Name me 2/20/2008 3/21/2008 $0 ABC Department
Totals $0
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2/25 3/3 3/10 3/17
Name me
Name me
Name me
Name me
Name me
Name me
Name me
Name me
Name me
Name me
Milestones

6.0 Management Summary
6.1 Personnel Plan
Table: Personnel
Personnel Plan
Year 1 Year 2 Year 3
Name or Title or Group $0 $0 $0
Name or Title or Group $0 $0 $0
Name or Title or Group $0 $0 $0
Total People 0 0 0
Total Payroll $0 $0 $0
7.0 Financial Plan
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7.1 Start-up Funding
Table: Start-up Funding
Start-up Funding
Start-up Expenses to Fund $15,450
Start-up Assets to Fund $27,500
Total Funding Required $42,950
Assets
Non-cash Assets from Start-up $12,500
Cash Requirements from Start-up $15,000
Additional Cash Raised $0
Cash Balance on Starting Date $15,000
Total Assets $27,500
Liabilities and Capital
Liabilities
Current Borrowing $0
Fixed Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Owner $0
Investor $0
Additional Investment Requirement $42,950
Total Planned Investment $42,950
Loss at Start-up (Start-up Expenses) ($15,450)
Total Capital $27,500
Total Capital and Liabilities $27,500
Total Funding $42,950
7.2 Important Assumptions
7.3 Break-even Analysis
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Table: Break-even Analysis
Break-even Analysis
Monthly Revenue Break-even $0
Assumptions:
Average Percent Variable Cost 0%
Estimated Monthly Fixed Cost $0
$0
$2
$4
$6
$8
$10
$12
$0 $2 $4 $6 $8 $10
Monthly break-even point
Break-even point =where line intersects with 0
Break-even Analysis

7.4 Projected Profit and Loss
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Table: Profit and Loss
Pro Forma Profit and Loss
Year 1 Year 2 Year 3
Sales $0 $0 $0
Direct Cost of Sales $0 $0 $0
Other Costs of Sales $0 $0 $0
------------ ------------ ------------
Total Cost of Sales $0 $0 $0
Gross Margin $0 $0 $0
Gross Margin % 0.00% 0.00% 0.00%
Expenses
Payroll $0 $0 $0
Marketing/Promotion $0 $0 $0
Depreciation $0 $0 $0
Rent $0 $0 $0
Utilities $0 $0 $0
Insurance $0 $0 $0
Payroll Taxes $0 $0 $0
Other $0 $0 $0
------------ ------------ ------------
Total Operating Expenses $0 $0 $0
Profit Before Interest and Taxes $0 $0 $0
EBITDA $0 $0 $0
Interest Expense $0 $0 $0
Taxes Incurred $0 $0 $0
Net Profit $0 $0 $0
Net Profit/Sales 0.00% 0.00% 0.00%
$0
$0
$0
$1
$1
$1
Profit Monthly
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$0
$0
$0
$0
$0
$1
$1
$1
$1
$1
$1
Year 1 Year 2 Year 3
Profit Yearly

$0
$0
$0
$1
$1
$1
Gross Margin Monthly
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$0
$0
$0
$0
$0
$1
$1
$1
$1
$1
$1
Year 1 Year 2 Year 3
Gross Margin Yearly

7.5 Projected Cash Flow
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Table: Cash Flow
Pro Forma Cash Flow
Year 1 Year 2 Year 3
Cash Received
Cash from Operations
Cash Sales $0 $0 $0
Subtotal Cash from Operations $0 $0 $0
Additional Cash Received
GST/HST Received (Output Tax) $0 $0 $0
GST/HST Repayments $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Fixed Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Fixed Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $0 $0 $0
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations
Cash Spending $0 $0 $0
Bill Payments $0 $0 $0
Subtotal Spent on Operations $0 $0 $0
Additional Cash Spent
GST/HST Paid Out (Input Tax) $0 $0 $0
GST/HST Payments $0 $0 $0
Principal Repayment of Current
Borrowing
$0 $0 $0
Other Liabilities Principal
Repayment
$0 $0 $0
Fixed Liabilities Principal
Repayment
$0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Fixed Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $0 $0 $0
Net Cash Flow $0 $0 $0
Cash Balance $15,000 $15,000 $15,000
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$0
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
Net Cash Flow
Cash Balance
Cash

7.6 Projected Balance Sheet
Table: Balance Sheet
Pro Forma Balance Sheet
Year 1 Year 2 Year 3
Assets
Current Assets
Cash $15,000 $15,000 $15,000
Other Current Assets $500 $500 $500
Total Current Assets $15,500 $15,500 $15,500
Fixed Assets
Fixed Assets $12,000 $12,000 $12,000
Accumulated Depreciation $0 $0 $0
Total Fixed Assets $12,000 $12,000 $12,000
Total Assets $27,500 $27,500 $27,500
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $0 $0 $0
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $0 $0 $0
Fixed Liabilities $0 $0 $0
Total Liabilities $0 $0 $0
Paid-in Capital $42,950 $42,950 $42,950
Retained Earnings ($15,450) ($15,450) ($15,450)
Earnings $0 $0 $0
Total Capital $27,500 $27,500 $27,500
Total Liabilities and Capital $27,500 $27,500 $27,500
Net Worth $27,500 $27,500 $27,500
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7.7 Business Ratios
Table: Ratios
Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth 0.00% 0.00% 0.00% 0.00%
Percent of Total Assets
Other Current Assets 1.82% 1.82% 1.82% 100.00%
Total Current Assets 56.36% 56.36% 56.36% 100.00%
Fixed Assets 43.64% 43.64% 43.64% 0.00%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities 0.00% 0.00% 0.00% 0.00%
Fixed Liabilities 0.00% 0.00% 0.00% 0.00%
Total Liabilities 0.00% 0.00% 0.00% 0.00%
Net Worth 100.00% 100.00% 100.00% 100.00%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 0.00% 0.00% 0.00% 0.00%
Selling, General & Administrative
Expenses
0.00% 0.00% 0.00% 0.00%
Advertising Expenses 0.00% 0.00% 0.00% 0.00%
Profit Before Interest and Taxes 0.00% 0.00% 0.00% 0.00%
Main Ratios
Current 0.00 0.00 0.00 0.00
Quick 0.00 0.00 0.00 0.00
Total Debt to Total Assets 0.00% 0.00% 0.00% 0.00%
Pre-tax Return on Net Worth 0.00% 0.00% 0.00% 0.00%
Pre-tax Return on Assets 0.00% 0.00% 0.00% 0.00%
Additional Ratios Year 1 Year 2 Year 3
Net Profit Margin 0.00% 0.00% 0.00% n.a
Return on Equity 0.00% 0.00% 0.00% n.a
Activity Ratios
Accounts Payable Turnover 0.00 0.00 0.00 n.a
Payment Days 0 0 0 n.a
Total Asset Turnover 0.00 0.00 0.00 n.a
Debt Ratios
Debt to Net Worth 0.00 0.00 0.00 n.a
Current Liab. to Liab. 0.00 0.00 0.00 n.a
Liquidity Ratios
Net Working Capital $15,500 $15,500 $15,500 n.a
Interest Coverage 0.00 0.00 0.00 n.a
Additional Ratios
Assets to Sales n.a. n.a. n.a. n.a
Current Debt/Total Assets 0% 0% 0% n.a
Acid Test 0.00 0.00 0.00 n.a
Sales/Net Worth 0.00 0.00 0.00 n.a
Dividend Payout 0.00 0.00 0.00 n.a
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Table: Sales Forecast
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales GST/HST Rate
Row 1 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Row 2 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Row 3 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Direct Cost of Sales GST/HST Rate Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Row 1 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Row 2 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Row 3 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Appendix
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Table: Personnel
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Name or Title or Group 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 0 0 0 0 0 0 0 0 0 0 0 0
Total Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Appendix
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Table: Profit and Loss
Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales GST/HST Rate $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Costs of Sales 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Gross Margin $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Gross Margin % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Expenses GST/HST Rate
Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Marketing/Promotion 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities 5.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Insurance 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payroll Taxes 15.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Operating Expenses GST/HST Rate $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Profit Before Interest and Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
EBITDA $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit/Sales 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Appendix
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Table: Cash Flow
Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash fromOperations
Cash Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash fromOperations $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Additional Cash Received GST/HST Rate
GST/HST Received (Output Tax) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
GST/HST Repayments $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Fixed Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Fixed Assets 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures fromOperations
Cash Spending $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Bill Payments $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Spent on Operations $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Additional Cash Spent GST/HST Rate
GST/HST Paid Out (Input Tax) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
GST/HST Payments $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Fixed Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Fixed Assets 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Cash Flow $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cash Balance $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000
Appendix
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Table: Balance Sheet
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000
Other Current Assets $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Total Current Assets $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500
Fixed Assets
Fixed Assets $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Fixed Assets $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000
Total Assets $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Fixed Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Paid-in Capital $42,950 $42,950 $42,950 $42,950 $42,950 $42,950 $42,950 $42,950 $42,950 $42,950 $42,950 $42,950 $42,950
Retained Earnings ($15,450) ($15,450) ($15,450) ($15,450) ($15,450) ($15,450) ($15,450) ($15,450) ($15,450) ($15,450) ($15,450) ($15,450) ($15,450)
Earnings $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Capital $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500
Total Liabilities and Capital $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500
Net Worth $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500
Appendix
Page 22
1.0 Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
1.1 Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
1.2 Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
1.3 Keys to Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
2.0 Company Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
2.1 Company Ownership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
2.2 Start-up Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
3.0 Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
4.0 Market Analysis Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
4.1 Market Segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
4.2 Target Market Segment Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
4.3 Service Business Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
4.3.1 Competition and Buying Patterns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
5.0 Strategy and Implementation Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
5.1 Competitive Edge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
5.2 Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
5.3 Sales Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
5.3.1 Sales Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
5.4 Milestones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
6.0 Management Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
6.1 Personnel Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
7.0 Financial Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
7.1 Start-up Funding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
7.2 Important Assumptions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
7.3 Break-even Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
7.4 Projected Profit and Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
7.5 Projected Cash Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
7.6 Projected Balance Sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
7.7 Business Ratios . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Table of Contents
Indigenous HDS
Anubhav Agarwal | Uchit Singhal
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by _______________ in this business plan is confidential;
therefore, reader agrees not to disclose it without the express written permission of _______________.
It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other
than information which is in the public domain through other means and that any disclosure or use of same by reader, may
cause serious harm or damage to _______________.
Upon request, this document is to be immediately returned to _______________.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of securities.