SPONSORSHIP DECK

what ?
when ?
where ?
event features
anticipated attendence
C.u.p. music & art festival 2014
fall 2014
downtown san antonio
music & art- TBA
tentative
TPY-Urban San Antonio will present the third annual Content Under Pres-
sure in october, 2014. The multi-sensory music and art festival will feature
live music and display art murals, an on-site art gallery and boutique, and
more.
C.U.P. first premiered April 28, 2012 drawing nearly 1000 art enthusiasts.
With the continued support of TPY-Urban.com and sponsors, this year the
program is set to launch on a significantly larger scale by not only supporting
local music and arts programs but also bringing in nationally known artists.
1
2
To create an annual Music and Arts festival
showcasing the talents of National and local
Musicians and Muralists who share similar
interests in this booming, urban culture. Our
mission is to bring light to the rapidly grow-
ing, local and urban community in
San Antonio, Texas.
San Antonio, Tx
VISION STATEMENT
3
A strong marketing and media plan is in place to
include frequent ads in several newspapers, maga-
zines, TV, and on radio that will run throughout the
Southwestern Region.
Each sponsor will reserve the ability to
customize their marketing experience.
Sponsorship opportunities will allow the partici-
pating businesses positive name recognition with
C.U.P. Music Festival.
Marketing outlets
& p.r. opportunities
4
C.U.P. will pinpoint university, local and regional radio stations with
commercial time and also utilize promotional opportunities with each
radio station with contests, live ad libs and ticket giveaways.
C.U.P. will harness print media to target its demographic. This will
include weekly and monthly magazines and chronicles, local and univer-
sity newspapers. Print media will be used in the following cities: San
Antonio, Austin, and others TBA.
With the growing electronic media market, C.U.P. will advertise on
regional music, art, and event blogs, online newspapers and magazines,
and also have a comprehensive email marketing plan. Social networking
sites such as Facebook, Instagram, and Twitter will also be utilized to
promote the festival.
Flyers and posters will be used to reach our influential demographic of
music & art fans.
Currently, C.U.P. is working on ways to utilize TV as a marketing tool,
more info will be posted as it becomes available.
Media plan
radio
television
print
electronic media
out-of-home
5
-Naming rights for the event (ie. The Paint Yard and your brand presents
Content Under Pressure)
-Naming rights to customized/branded lounge area dedicated to your
brand during all 3 days of the event (offer exclusive access to a
roped off designated area in the venue if desired)
-Category exclusivity among other sponsors (only apparel brand, liquor
brand, water etc to apply across the board at event, press,
advertising, promotional media)
-Sampling opportunities
-Demonstration/display opportunities
-Opportunity to sell product on-site (exclusive or non-exclusive)
-Logo inclusion on banner space at all Mural locations and after-party
locations
-Booth space at event (all dates) and gallery reception (if wanted)
-Inclusion in all print, outdoor, and/or broadcast advertising (logo or
name)
-Inclusion on event promotional pieces (posters, fliers, brochures,
buttons, apparel, etc.logo and name)
-Brand will be mentioned on local and regional radio. Support from local
on-air DJs and MCs will be secured to help publicize the event
title sponsor
naming rights
Recognition as title sponsor in all TV and radio commercials
Logo will be displayed in all print advertisements and promotional materials
Access to C.U.P. marks and logos as well as identification in all press releases
radio mention
brand exclusivity
on-site
print media profile
$5,000
6
-Category exclusivity among other sponsors (only apparel brand, liquor
brand, water etc to apply across the board at event, press,
advertising, promotional media)
-Sampling opportunities
-Demonstration/display opportunities
-Opportunity to sell product on-site (exclusive or non-exclusive)
-Logo inclusion on banner space at all Mural locations and after-party
locations
-Booth space at event (all dates) and gallery reception (if wanted)
-Inclusion in all print, outdoor, and/or broadcast advertising (logo or
name)
-Inclusion on event promotional pieces (posters, fliers, brochures,
buttons, apparel, etc.logo and name)

diamond level
Sponsorship Benefits Include all marketing mentions and placements listed
in Marketing Plan in addition to the items below
brand exclusivity
on-site
print media profile
$2000
7
-Sampling opportunities
-Demonstration/display opportunities
-Opportunity to sell product on-site (exclusive or non-exclusive)
-Logo inclusion on banner space at all Mural locations and after-party
locations
-Booth space at event (all dates) and gallery reception (if wanted)
-Inclusion in all print, outdoor, and/or broadcast advertising (logo or
name)
-Inclusion on event promotional pieces (posters, fliers, brochures,
buttons, apparel, etc.logo and name)
quaRTZ level
Sponsorship Benefits Include all marketing mentions and placements listed
in Marketing Plan in addition to the items below
on-site
print media profile
$500
8
-Inclusion in all print, outdoor, and/or broadcast advertising (logo or
name)
-Inclusion on event promotional pieces (posters, fliers, brochures,
buttons, apparel, etc.logo and name)
Tentative & TBA
hospitality pkg
$250
print media profile
print media profile
9
vendor spaces
vendor spaces vendor spaces vendor spaces
*Must provide own power, tents, tables, and chairs
Day One- $50
Day Two- $50
Both Days- $75
10
We thank you for your time and interest in Content Under Pressure 2014. We look
forward to developing a partnership with you and enhance this truly unique
opportunity.
We welcome the opportunity to meet with you. Warmest regards for your
consideration,
SPONSORSHIP & PRESS INQUIRIES
INFO.PAINTYARD@GMAIL.COM
CONTACT US