PepsiCo Questionnaire for India

The information in this questionnaire is aimed at using as findings for marketing tactics used by Pepsico for its
products in India. Please choose the most appropriate option for the below questions.

1. Did you know that PepsiCo have a range of products from top brands in food products like Lays, Leher,
Quaker Oats?
Yes No
2. Did you know that PepsiCo have a range of products from top brands in beverage products like Gatorade,
Mountain Dew, Mirinda?
Yes No
3. Do you prefer Pepsi Cola to Coca Cola?
Yes No
4. What is your favourite type of soft drink? Coke.

5. Please select (in order of preference) products of the PepsiCo brand you are most likely to purchase
Soft Drinks Cereal/Oats/Chips Juice Energy Drinks
6. Looking at PepsiCos logo, what makes it the most identifiable to you?
Colour Brand ambassador Other (Please Specify).
7. How would you rate the pricing of the product line in PepsiCo?
Cheap Fair Premium
8. Do you find products cheaper in:
Other countries Yes No
Super/Hypermarkets Yes No
Local Shops/Convenient stores Yes No
9. Where do you normally purchase your PepsiCo products?
Super/Hypermarkets Local Shops/Convenient stores Restaurants

10. Do you purchase any of these products in bulks? Yes No
If yes, please specify..
11. How often do you purchase your favourite PepsiCo products
Once a week
Several times a week
Once a month
Never
Other (Please Specify).

12. How do you usually see PepsiCos products advertised?(Tick relevant)
Television/Newspaper/billboards/posters/ Website/Internet
13. How do you hear about new products
Friends/Family Advertisements Website/Internet
14. Have you experienced with regards to Pepsicos product promotions (Please tick relevant)
Free samples Questionnaires Other (Please Specify)..
15. Which advertising campaigns do you see/experience more often
Coca Cola Brand PepsiCo Brand
16. How often do you use the PepsiCo website?
Sometimes Often Never
17. What information do (or would) you inquire on the PepsiCo website?
New product line employment free downloads (gaming/ music )
Other (please specify)..
18. Please rate how useful you find the website (1=not useful/10-very useful)
1 2 3 4 5 6 7 8 9 10
Personal Information

Age: 15-20 21-26 27-30 31+
Gender: Male Female
Location: Mumbai.
Thank You for completing our questionnaire!