STRUCTURED QUESTIONNAIRE

This Questionnaire has been designed to know the

behavior of consumers towards taste and
preferences of the ice cream. By responding to this
questionnaire you can help us to generate a better
product of ice cream in the market. Your support
will be very much valuable to us.

Questionnaire for Ice Cream

consumer

1. Do you like ice cream? (If “NO”, thanks for taking your “time” in
completing the questionnaire)
a) Yes [ ] b) No [ ]

2. What is your favourite ice cream flavour? (Please RANK favourite 5

preferences, 1 being the most favourite 5 being the least)
a) Vanilla [ ] b) Chocolate [ ] c) Strawberry [ ] d) Caramel [ ] e)
Peppermint [ ]
f) Fruit flavours [ ] g) Butter Scotch [ ] h) Other? (Please
specify)_______________________

3. Do you like (ice cream) toppings?

a) Yes [ ] b) No [ ]

4. If yes, which toppings do you prefer from the list below?(you may choose
more than1 option)
a)M&Ms/Smarties[ ] b)Flake [ ] c)Sweets [ ] d)Nuts [ ] e)Coconut [ ]
f)Marshmallows[ ]
g) Whip Cream [ ] h) Dried Fruits [ ] i) Sauces: chocolate, toffee,
strawberry [ ]
5. What do you prefer to have your ice cream in/with? (Please only choose
one option)
a)Cup [ ] b)Cone [ ] c)Waffles [ ] d)Crepe [ ] e)Other? (Please
specify)______________

6. What makes you buy an ice cream? (Please choose one option)
a) Flavour (Taste) [ ] b) Price [ ] c) Texture [ ] d) Brand Name [ ]
e) Impulse Purchase (unplanned/spontaneous buying)
_______________________
f) Other? (Please specify) _________________________

7. How often do you eat ice cream?

a) Everyday [ ] b) 2-5 times a week [ ] c) Rarely [ ] d) When the
weather is hot [ ]
e) Other? (Please specify)_______________________

8. Would you be interested in promotional offers in an ice cream shop?(if

yes, go to question no. 11 else go to 13)
a) Yes [ ] b) No [ ]

9. If yes, what kind of promotions would most appeal to you as a consumer?

(Please choose 1 option)
a)Buy 1 get 1free [ ] b)Free (ice cream) toppings [ ] c)Discount
offers [ ]
d)Other? (Please specify)________________________

10. Which type of promotional adverts catch your eye?

a)Billboards [ ] b)Magazine Adverts [ ] c)Newspaper Adverts [ ]
d)Posters in outlet [ ]

11.Currently, what is your favourite ice cream brand in Delhii? (if you are not
from Delhi, then feel free to state any other choices)
a)Baskin Robbins [ ] b)Ben and Jerry's [ ] c)Amul [ ] d)Mother
Diary [ ] e)Vadilal [ ] f)Other? (Please specify)________________

12. Why is this brand your favourite brand? (Open

question)___________________________

13. According to you, what things are needed to provide a good service to
the customers? (Please rank in order which 1's are the most important to you
1 being the most important)
a) Good customer service [ ] b) Cleanliness [ ] c) Quality of the
products [ ]
d) Attendance (how quick your order is taken etc....) [ ]

14. If you were asked to suggest the name for the ice cream company, which
one will you prefer? (Please rank in an order in which ‘1’ being the most liked
and gradually increase the rank according with your preference)

a) Dreams [ ] b) Tasty [ ] c) Yummy [ ] d) Honey [ ] e) Royals [ ]

15. How much are you willing to pay for a small ice cream cup/cone?
a) Rs5-10 [ ] b) Rs10-15 [ ] c) Rs15-20 [ ] d) Rs20-25 [ ]

16. How much are you willing to pay for a medium ice cream cup/cone?
a) Rs10-20 [ ] b ) Rs20-30 [ ] c) Rs30-40 [ ] d) Rs40-50 [ ] e)
Rs50 & above [ ]

17. How much are you willing to pay for a large ice cream cup/cone?
a)Rs15-25 [ ] b)Rs25-35 [ ] c)Rs35-45 [ ] d)Rs45-55 [ ] e)other?
(please specify)________

18. What is your age?

a)15-20yr [ ] b)20-25yr [ ] c)25-30yr [ ] d)30-35yr [ ] e)35-40yr

[ ] f)40 & above [ ]

19. What is your income?

a)Rs5000-10000 [ ] b)Rs10000-15000 [ ] c)Rs15000_20000 [ ]

d)Rs20000 & above [ ]

20. Your address and mobile number?

Name: ___________________________________________, Sex: _________, Married

Address:_____________________________________________________________________
_____________________________________________________________________________
__

Mobile no. : _____________________________, _______________________________

 **********THANK YOU**********

Submitted by:
1) MUKUND KUMAR
Section FE-2
2) PRIYANKA SINGH

FW/2009-11
3) RACNA CHAUDHARY

IIPM, SATBARI
4)GARIMA RAI
5)RUCHI MOHATA
6)GAURAV