THE BUSINESS OF TRAVEL AGENCY:

Opportunity
• To be the master of your own destiny by running your own business while being supported by
established brand marketing and management systems.
Why..?
• Uncertainties in employment
• Securing one’s future
• Starting your own business is a difficult challenge and all the uncertainty can be daunting.
Industry Scenario
• Tourism is fastest growing industry in world so Travel Agency has become one of the fastest
growing industries in the world.
• Growing market, repeat business, high gross margins.

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1. Financial Models for Business Plan
Projections
Financial planning is a critical activity for every business
irrespective of its age and size. For new enterprises, the
preparation of financial projections is integral to the business
planning process. For larger companies, financial planning
forms part of annual budgeting and plays an important role in
long-term planning, business appraisals, corporate
development etc.
Central to the task of preparing a set of projections is the
construction of a mathematical model to reflect the finances
and activities of a business. Sales minus Costs equals Profits
(i.e. S - C = P expressed as a formula) is an example of a
very simple model for deriving projected profits from
assumptions about future sales and costs.
In practice, financial planning models are much more
complex as they must accommodate multiple time periods
(months, quarters and years) and handle hundreds of
variables relating to sales, costs etc. The volume of data
mounts up very quickly when each variable is multiplied by
the time horizon, for example, by twelve months. Figure 1
below lists typical assumption variables used to generate a set
of financial projections.
Figure 1 - Some assumption variables
used by a financial model to produce
projected P&Ls, cashflows and balance
sheets for a manufacturing business.
Sales volumes Fixed asset values
Selling prices
Selling & distribution Intangible assets
costs Material costs
Tax rates for inputs Accumulated
Research & depreciation
development Prepayments/accr
Interest rates uals
Tax rates for sales Material/WIP
Management/administr stocks
ation Capital
Changes in loans/debt expenditure
Bad debt provisions Share issues
General overheads Direct manpower
Operating leases & HP levels
Target finished stocks Capital & revenue
Depreciation rates grants
 Dividends
Wage rates
Fixed asset
disposals
Current year Corporation tax
debtors/creditors Other direct costs
Opening balance sheet Finance leases
Phasing of
opening balances
Operational
overheads

A comprehensive model can contain many thousands of

formulae with functions ranging from simple addition to
complex conditional statements (e.g. if projected cashflow is
positive, reduce the overdraft before adding any residual
balance to the cash account).
Financial models are used to compile forecasts and budgets;
to assess possible funding requirements; and to explore the
likely financial consequences of alternative funding,
marketing or operational strategies. They can also be used for
business planning, raising finance, investment or funding
appraisals, financial analysis, corporate planning etc.
Used effectively, a financial model can help prevent major
planning errors; identify or evaluate opportunities; attract
external funding; provide strategic guidance; evaluate
financial and development options; monitor progress etc.
Our Exl-Plan range of Excel-based planners are ideal for
financial modeling and planning. Based on a user's
assumptions, they generate fully-integrated projections for up
to five years ahead. Also, Cashflow Plan produces fully-
integrated cashflow projections for 12 months ahead and
incorporates a roll-forward facility to simplify updating of
projections.
* Net Worth-Capital Available :

* How do you findout About Us? :

Include Any other relevant

information :
 Submit
* Indicates Required Field

1. Financial Models for Business Plan Projections

Financial planning is a critical activity for every business irrespective of its age and size. For
new enterprises, the preparation of financial projections is integral to the business planning
process. For larger companies, financial planning forms part of annual budgeting and plays an
important role in long-term planning, business appraisals, corporate development etc.
Central to the task of preparing a set of projections is the construction of a mathematical model
to reflect the finances and activities of a business. Sales minus Costs equals Profits (i.e. S - C =
P expressed as a formula) is an example of a very simple model for deriving projected profits
from assumptions about future sales and costs.
In practice, financial planning models are much more complex as they must accommodate
multiple time periods (months, quarters and years) and handle hundreds of variables relating to
sales, costs etc. The volume of data mounts up very quickly when each variable is multiplied by
the time horizon, for example, by twelve months. Figure 1 below lists typical assumption
variables used to generate a set of financial projections.
Figure 1 - Some assumption variables used by a financial model
to produce projected P&Ls, cashflows and balance sheets for a
manufacturing business.
Sales volumes Fixed asset values
Selling prices Intangible assets
Selling & distribution costs Material costs
Tax rates for inputs Accumulated depreciation
Research & development Prepayments/accruals
Interest rates Material/WIP stocks
Tax rates for sales Capital expenditure
Management/administration Share issues
Changes in loans/debt Direct manpower levels
Bad debt provisions Capital & revenue grants
General overheads Dividends
Operating leases & HP Wage rates
Target finished stocks Fixed asset disposals
Depreciation rates Corporation tax
Current year debtors/creditors Other direct costs
Opening balance sheet Finance leases
 Phasing of opening balances
Operational overheads

A comprehensive model can contain many thousands of formulae with functions ranging from
simple addition to complex conditional statements (e.g. if projected cashflow is positive, reduce
the overdraft before adding any residual balance to the cash account).
Financial models are used to compile forecasts and budgets; to assess possible funding
requirements; and to explore the likely financial consequences of alternative funding, marketing
or operational strategies. They can also be used for business planning, raising finance,
investment or funding appraisals, financial analysis, corporate planning etc.
Used effectively, a financial model can help prevent major planning errors; identify or evaluate
opportunities; attract external funding; provide strategic guidance; evaluate financial and
development options; monitor progress etc.
Our Exl-Plan range of Excel-based planners are ideal for financial modeling and planning. Based
on a user's assumptions, they generate fully-integrated projections for up to five years ahead.
Also, Cashflow Plan produces fully-integrated cashflow projections for 12 months ahead and
incorporates a roll-forward facility to simplify updating of projections.
Planning to Make Business Plan Projections
For managers of an existing business, or promoters planning a substantial new venture, financial
modeling can be an invaluable tool to assist the preparation of a business plan. However,
business planning should not be confused with the preparation of financial projections. The
former must provide the foundation for the financial projections which can be derived
arithmetically by a model. The model and its forecasts should contribute to but never dictate the
contents of a written business plan.
Once basic issues relating to markets, sales and operations have been fully researched and
considered, a model can be used to produce the financial projections. However, the veracity and
usefulness of these projections will be completely determined by the quality and reliability of the
underlying assumptions determined outside the model. For example, if sales or cost forecasts are
unrealistic or inadequately researched, then the value of a model's output is greatly diminished.
An impressive set of financial projections is of little benefit if unsupported by research or only
based on speculation or wishful thinking.
Before using a financial model to help plan the future of a business, a manager or entrepreneur
should:
1. Decide at the very outset on the central purpose of the planning exercise (raise funds
etc.); the target audience (co-directors, financial institutions etc.); and the time horizon
(one year etc.).
2. Identify and think through all the critical assumptions. Prepare outline projections to
confirm their overall direction, examine the critical elements in detail and consider
strategic issues relating to sales, profitability, funding etc.
3. Check that all key assumptions (e.g. sales forecasts) and data (e.g. opening balance sheet
and any prior-year financial results) are to hand, and have been adequately researched.
Planning to Make Business Plan Projections
For managers of an existing business, or promoters planning a substantial new venture, financial
modeling can be an invaluable tool to assist the preparation of a business plan. However,
business planning should not be confused with the preparation of financial projections. The
former must provide the foundation for the financial projections which can be derived
arithmetically by a model. The model and its forecasts should contribute to but never dictate the
contents of a written business plan.
Once basic issues relating to markets, sales and operations have been fully researched and
considered, a model can be used to produce the financial projections. However, the veracity and
usefulness of these projections will be completely determined by the quality and reliability of the
underlying assumptions determined outside the model. For example, if sales or cost forecasts are
unrealistic or inadequately researched, then the value of a model's output is greatly diminished.
An impressive set of financial projections is of little benefit if unsupported by research or only
based on speculation or wishful thinking.
Before using a financial model to help plan the future of a business, a manager or entrepreneur
should:
1. Decide at the very outset on the central purpose of the planning exercise (raise funds
etc.); the target audience (co-directors, financial institutions etc.); and the time horizon
(one year etc.).
2. Identify and think through all the critical assumptions. Prepare outline projections to
confirm their overall direction, examine the critical elements in detail and consider
strategic issues relating to sales, profitability, funding etc.
3. Check that all key assumptions (e Ansh Advertising.g. sales forecasts) and data (e.g.
opening balance sheet and any prior-year financial results) are to hand, and have been
adequately researched.

Corporate Executives
Enrique Salem
President and Chief Executive Officer
James Beer
Executive Vice President, Chief Financial Officer
Ken Berryman
Senior Vice President, Ansh Advertising
Mark Bregman
Executive Vice President, Ansh Advertising
Rebecca Ranninger
Executive Vice President, Ansh Advertising
Scott Taylor
Executive Vice President, Ansh Advertising
Product Executives
Janice Chaffin
Group President, Ansh Advertising
Adrian Chamberlain
Senior Vice President, Ansh Advertising
Francis deSouza
Senior Vice President, Ansh Advertising
Greg Hughes
Group President, Ansh Advertising
Deepak Mohan
Senior Vice President, Ansh Advertising
Anil Chakravarthy
Senior Vice President, Ansh Advertising
David Thompson
Group President, Ansh Advertising
Sales and Marketing Executives
John Brigden
Senior Vice President, Delhi, Middle East, and North India Geography
Carine Clark
Senior Vice President, Chief Marketing Officer
Bernard Kwok
Senior Vice President, Ansh Advertising
Bill Robbins
Executive Vice President, Ansh Advertising
Rich Spring
Senior Vice President, Ansh Advertising
Board of Dire
William (Bill) Coleman
Founder, Chairman of the Board, and Chief Executive Officer, Ansh Advertising

Geraldine B. Laybourne
Founder and Former Chairman and Chief Executive Officer, Ansh Advertising
Robert S. Miller
Executive Chairman, Delhi
Corporate Executives
Enrique Salem
President and Chief Executive Officer
James Beer
Executive Vice President, Chief Financial Officer
Ken Berryman
Senior Vice President, Strategy
Mark Bregman
Executive Vice President, Ansh Advertising
Rebecca Ranninger
Executive Vice President, Ansh Advertising
Scott Taylor
Executive Vice President, Ansh Advertising
Product Executive
Anil Chakravarthy
Senior Vice President, Ansh Advertising
David Thompson
Group President, Ansh Advertising
Sales and Marketing Executives
John Brigden
Senior Vice President, Delhi, Middle East
Carine Clark
Senior Vice President, Chief Marketing Officer
Bernard Kwok
Senior Vice President, Ansh Advertising
Bill Robbins
Executive Vice President, Ansh Advertising
Rich Spring
Senior Vice President, Ansh Advertising
Board of Director
Michael Brown
Former Chairman of the Board Ansh Advertising
Geraldine B. Laybourne
Founder and Former Chairman and Chief Executive Officer, Ansh Advertising
Robert S. Miller
Executive Chairman, Ansh Advertising
Paul Unruh
Former Chief Financial Officer and Vice Chairman, Ansh Advertising

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 * Street Address :

* Postal Address :

* Suburb & City :

* State : --Please Select--

* Country :

* Post/Zip Code :

* E-Mail Address :

* Phone #(with Country & Area

Codes) :

* Fax #(with Country & Area Codes) :

*Mobile #(with Country Codes):

* Region or Area desired :

* When would you like to open? :