Siam Intelligence Unit Co.,Ltd. http://www.siamintelligence.

com
434 Soi Ladprao 24, Ladprao Road, Jatujak, Bangkok 10900 Thailand
Phone : +662 513 8208 Fax : +662 513 8209 Email : info@siamintelligence.com


Dialogue Interviewing
Zeitgeist Leadership Project

Organization:
Siam Intelligence Unit Co.,Ltd. (SIU)
Adviser:
Assoc Prof Pipat Thaiaree, Institute of Asian Studies, Chulalongkorn University
General Ekkachai Srivilas, Director of the Office of Peace and Governance at King Prajadhipok's
Institute
Mr. Jeffrey James, Independent journalist and former Senior Anchor and Correspondent with
CNBC. http://www.jeffreyjames.tv/












February 2014
Siam Intelligence Unit Co.,Ltd. http://www.siamintelligence.com
434 Soi Ladprao 24, Ladprao Road, Jatujak, Bangkok 10900 Thailand
Phone : +662 513 8208 Fax : +662 513 8209 Email : info@siamintelligence.com





The long interview is one of the most powerful methods in the qualitative armoury. For certain
descriptive and analytical purposes, no instrument of enquiry is more revealing. The method can take us
into the mental world of the individual, to glimpse the categories and logic by which he or she sees the
world. It can also take us into the lifeworld of the individual, to see the content and pattern of daily
experience. The long interview gives us the opportunity to step into the mind of another person, to see
and experience the world as they do themselves.

Grant McCracken, The long Interview















Siam Intelligence Unit Co.,Ltd. http://www.siamintelligence.com
434 Soi Ladprao 24, Ladprao Road, Jatujak, Bangkok 10900 Thailand
Phone : +662 513 8208 Fax : +662 513 8209 Email : info@siamintelligence.com

Objective:
Currently, Thailand is facing a deep transitioning period, and thus causes a violence struggle
within the country. These struggles tend to tear apart the fabric of the society.
SIU is one of organizing committee in the Scenario Thailand Project aiming for observing the
future scenario of the country. The project is comprised of at least 17 organization partners who are
committed to support project implementation over the long run. Namely:
Thai Journalists Association
Thai Broadcast Journalists Association
Thai Health Promotion Foundation
Thai National Reform Assembly
National Defence College Association of Thailand
Institute of Sufficiency Economy
Civicnet Institute
Thai Research Fund
Council of University Presidents of Thailand
For Thai Foundation
SCG Foundation
Tourism Council of Thailand
The Boss Foundation
Siam Intelligence Unit
Thai Phirom Channel
CTH cable networks
Scenario Thailand Foundation
As a part of Scenario Thailand Project, a national project to use Transformative Scenario
Planning in Thailand with the world-known facilitator named Adam Kahane, SIU will conduct similar
interviews using in the workshop for various leaders in Thailand regarding the challenge during their
administration period. We believe that leaders will make their decision correspond to the context they
live in, making decisions under conditions of risk and uncertainty. We hope that this interview can be a
part of making an understanding among various factions in the society to resolve the conflict. The
interview will be conducted in English around 30 minutes, and we will make a Thai subtitle on it. This
project aims to use this interview as a tool to make a communication to both Thai and Foreign audiences
around the world, in order to make them getting better understanding of the current development of
the situation, and to educate them the leadership through individual experience.



Siam Intelligence Unit Co.,Ltd. http://www.siamintelligence.com
434 Soi Ladprao 24, Ladprao Road, Jatujak, Bangkok 10900 Thailand
Phone : +662 513 8208 Fax : +662 513 8209 Email : info@siamintelligence.com

Questions:
(1) What are your main concerns and uncertainties relates to the current conflict?
(2) What is the most challenge issue of the country?
(3) If you can predict the future of the country, what is your best case and worst case scenario?
(4) What is the most challenge issue in your term of leadership, and how could you get through it?
(5) What is your memory during your term, and how do you want people to remember you?
(6) What is the most important character of the leader?