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PROJECT REPORT HDFC Bank HIMANI PANWAR – A029 ATUL KUMAR – A024 MANU GARG –
PROJECT REPORT HDFC Bank HIMANI PANWAR – A029 ATUL KUMAR – A024 MANU GARG –

PROJECT REPORT HDFC Bank

HIMANI PANWAR A029 ATUL KUMAR A024 MANU GARG A015

PGDM 13-15

PROJECT REPORT HDFC Bank HIMANI PANWAR – A029 ATUL KUMAR – A024 MANU GARG – A015

Table of Contents

1.

About HDFC Bank

2

2.

Wholesale Banking

3

3.

Personal Banking

9

4.

NRI Banking

26

5.

Hierarchy in Retail Banking HDFC Bank

35

6.

Scorecard

39

7.

Market Research

40

8.

Competitive Analysis

43

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ABOUT HDFC BANK

The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an ‘in principle’ approval from the Reserve Bank of India (RBI) to set up a bank in the private sector, as part of RBI’s liberalization of the Indian Banking Industry in 1994. The bank was incorporated in August 1994 in the name of ‘HDFC Bank Limited’, with its registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995. As on March 31, 2014 the authorized share capital of the Bank is Rs. 550 crore. The paid- up capital as on the said date is Rs 479,81,00,870/- ( 2399050435 ) equity shares of Rs. 2/- each). The HDFC Group holds 22.64 % of the Bank's equity and about 16.97 % of the equity is held by the ADS / GDR Depositories (in respect of the bank's American Depository Shares (ADS) and Global Depository Receipts (GDR) Issues). 34.11 % of the equity is held by Foreign Institutional Investors (FIIs) and the Bank has 4,22,314 shareholders.

The shares are listed on the Bombay Stock Exchange Limited and The National Stock Exchange of India Limited. The Bank's American Depository Shares (ADS) are listed on the New York Stock Exchange (NYSE) under the symbol 'HDB' and the Bank's Global Depository Receipts (GDRs) are listed on Luxembourg Stock Exchange under ISIN No US40415F2002.

SHAREHOLDING PATTERN

HDFC Group 23% 25% FII 35%
HDFC Group
23%
25%
FII
35%

Public Shareholders

ADS/GDR

Depositories

17%

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Products by

HDFC Bank

Products by HDFC Bank Personal Banking NRI Banking Wholesale Banking SME Banking Wholesale Banking – Wholesale
Products by HDFC Bank Personal Banking NRI Banking Wholesale Banking SME Banking Wholesale Banking – Wholesale
Products by HDFC Bank Personal Banking NRI Banking Wholesale Banking SME Banking Wholesale Banking – Wholesale
Products by HDFC Bank Personal Banking NRI Banking Wholesale Banking SME Banking Wholesale Banking – Wholesale
Products by HDFC Bank Personal Banking NRI Banking Wholesale Banking SME Banking Wholesale Banking – Wholesale

Personal

Banking

Products by HDFC Bank Personal Banking NRI Banking Wholesale Banking SME Banking Wholesale Banking – Wholesale

NRI

Banking

Products by HDFC Bank Personal Banking NRI Banking Wholesale Banking SME Banking Wholesale Banking – Wholesale

Wholesale

Banking

by HDFC Bank Personal Banking NRI Banking Wholesale Banking SME Banking Wholesale Banking – Wholesale banking
by HDFC Bank Personal Banking NRI Banking Wholesale Banking SME Banking Wholesale Banking – Wholesale banking

SME

Banking

Wholesale Banking

Wholesale banking is the provision of services by banks to organizations such as Mortgage Brokers, large corporate clients, mid-sized companies, real estate developers and investors, international trade finance businesses, institutional customers (such as pension funds and government entities/agencies), and services offered to other banks or other financial institutions. The wholesale banking business of HDFC Bank is worth 17633 crore and provides immense range of products for blue chip companies and SMEs.

The bank’s wholesale portfolio consists of following segment of products for various entities:

Corporates

Financial Institutions and Trusts

Government Sector

Investment Banking

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Corporates

In corporate Banking portfolio following services are provided to a wide variety of sectors:

Large Corporates

Supply Chain Partners

Agricultural Lending

Large Corporates: - To Large corporates following services are provided:

1. Funded Services : These are basically monetary services that include

Working capital Finance for smooth running and operations of business

Short Term Finance to meet the specific short term cash requirements. The loans are structured to enhance profitability by scheduling the repayment to match the cash flow available to repay the debt.

Bill Discounting services that includes bill discounting under local letters of credit of acceptable banks.

Structure finance products that offer credit avenues besides traditional ones like commercial papers, preference shares and non-convertible debentures etc. which helps corporate treasuries manage interest rate risk.

Export Credits including PRE SHIPMENT CREDITS for purchase of raw materials, processing and packaging of goods for export and POST SHIPMENT CREDITS to finance export sales receivables which includes advances against export bills, undrawn balance, deemed exports etc.

Term Lending

2. Non Funded Services There are some non-monetary services provided also to the corporates

Letters of Credit which facilitate import financing, accepted globally and supported by strong trade finance set up with agencies like SWIFT and 3400 banks worldwide.

Bank Guarantees Performance, Financial, Bid Bond, Tenders, customs etc. including overseas guarantees in global tenders.

Collection of Documents including local and international bill collections backed by letter of credit.

3. Value Added Services There are plenty of value added services provided as well including

Real Time Gross Settlement (RTGS)

Cash Management which helps managing organization its cash resources.

Various Corporate Salary Accounts and Reimbursement Accounts

Foreign exchange services have two desks - THE INTERBANK DESK (IB) does cover operations of the positions generated by the Corporate Desk. Besides, it

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trades on its own account. The IB desk is based at Mumbai. THE CORPORATE DESK, named Treasury Advisory Group (TAG), caters to the needs of all the customer needs in foreign exchange, from five centers Mumbai, Delhi, Chennai, Bangalore and Kolkata.

Money Market or Inter banking Desk Maintenance of SLR, CRR

Derivatives Desk which includes INTEREST RATE SWAPS Fixed to floating or floating to floating

Employee trusts - A customized set of benefit and investment services that work best in assisting employee benefits program.

Tax Payments - The option to pay taxes with great convenience, right from the comfort of home or office desktop. With the help of HDFC Bank Net Banking, one can pay a variety of taxes in the most simple and hassle-free manner.

4. Internet Banking In Internet Banking following services are provided

Payment Gateway services which include business to business services for the companies whose targets are dealers and suppliers etc. and direct modes for industries whose end target is consumer.

Corporate Internet Banking or ENet™, a fully secured Internet based online, real time electronic delivery channel, providing convenient and secure access to their banking information over the Internet providing services like account information and payments.

Supply Chain Partners: - HDFC Bank's Supply Chain Management team offers financial solutions for Suppliers as well as Dealers and Distributors of large Corporates.

1. Dealer Financing - On the sales side, HDFC Bank offers a range of solutions for funding dealers and end customers. Facilities are offered on a stand alone basis against collateral as well as through structured transactions. Dealer financing is an effective tool that meets the funding requirements of dealers at a competitive rate.

2. Vendor Financing - Under vendor financing, facilities are made available to vendors of large corporates. These credit facilities would be granted against specific transactions such as bill discounting or on a standalone basis. The team would also assist vendors in structuring finance against confirmed purchase orders from their customers.

Agricultural Lending: - The bank provides need-based agricultural loans of varying tenors to all credit worthy clients engaged in farming of staple as well as cash crops, horticulture, plantations, poultry, animal husbandry, dairying, seeds, warehousing, etc. The bank also finances the supplies of a wide range of agro inputs like seeds, fertilizers, pesticides, micro nutrients and micro irrigation tools. The bank has identified transportation, storage and processing of food and other agro commodities as a thrust area and is offering working capital and term loans of varying tenors to eligible processors, based on not only their financials but also on the strengths of underlying commodities.

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Financial Institutions and Trusts

In financial institutions and trusts following type of organizations are served by HDFC Bank.

Banks

Financial Institutions

Mutual Funds

Capital & Commodity

Market Brokers

Insurance Companies

Commodity Businesses

Trusts

1. Banks : - Banks are provided following services:-

Corporate Salary Accounts

As a part of Correspondent Banking services they provide cheque collection all over the country.

Trade Finance Services like collection of export bills, importing collection documents, collection of foreign currency instruments and foreign inward remittances.

DD / Cheques payable at par

As a part of correspondent banking Fund Transfers among various banks

Tax Payments

Sub Membership in form of clearing sub membership, RTGS NEFT sub membership, ATM sub membership and AADHAR sub membership

2. Financial Institutions

India Link: - A corresponding money transfer service for international banks.

Custodial services for NSE

Forex services

Derivatives Market:- the bank actively advises its corporate clients on the use of derivatives to manage their currency and interest rate risks.

Corporate Funding and remittances.

3. Mutual Funds

Debt Market: - The products offered by the desk include interest rate swaps, caps, floors, short dated as well as long dated currency options, swap options.

Payment Services: - HDFC Bank offers various channels for handling payment requirements by Mutual Funds. HDFC Bank has developed various products to meet the requirements of timely payments made by Mutual Funds i.e redemption payments, dividend distribution, brokerage payments etc.

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Employee Trust Services: - Trust services provide with the dual advantages of a secure depository and efficient administration of securities.

Collection Services: - Collecting bankers to the new schemes (IPOs) by Mutual Funds, Subscriptions to the ongoing open-ended schemes of Mutual Funds, MIS provided to the Mutual funds.

4. Stock Brokers:- Following services are provided to stock brokers.

Clearing Bank Services to Currency Derivative Brokers:- HDFC Bank is the leading clearing Bank for currency derivative segment of National Stock Exchange of India Limited (NSEIL), United Stock Exchange of India Limited (USE) and MCX Stock Exchange Limited (MCX-SX).

Clearing Bank Services to Capital Market Brokers

5. Insurance Companies:- Services like collection services for all the funds , and MIS reports to suit companies requirements, disbursement services etc.

6. Commodity Businesses:- Some services are

Acting As A Clearing Bank, payment gateway, salary services to commodity market brokers.

Market Participant by providing crop loans and warehouse receipt financing and bill discounting

Similar services to processors, manufacturers.

Services like structured credit products, cash credit to agriculture companies.

7. Trusts: - Services like SGL maintenance and participations in RBI auctions.

Government Sector

Tax Collection wherein customers can directly pay their taxes like Direct taxes, Indirect taxes and Sales Tax collections at their local HDFC Bank.

E-Ticketing - Helps the customer by providing him a direct access to book a Railway Ticket online and get it home delivered.

Opening of L/C's is done by the bank on behalf of Government of India, Mints and Presses, thus facilitating imports for the Government.

Collection of levies and taxes on behalf of Municipal Corporations i.e. Kalyan -Dombivli Municipal Corporation, is undertaken by the Bank.

In the states of Maharashtra and Gujarat, Collection of Stamp Duty is done through franking mode. Stamp Duty Franking Facility is available at the Fort Branch in Maharashtra and Ahmedabad (Navrangpura) Branch in Gujarat.

Disbursement of Pension to retired Employees of Central Govt. and Defense is directly done by HDFC Bank along with the disbursement of pension to the members of EPFO (Employees Provident Fund Organization).

Electronic Collection of fees on behalf of DGFT is done by the bank too.

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Ministry of Corporate Affairs - Collection of ROC fees for the Ministry through authorized Branches and Net Banking.

Collection of Property Tax through Selected Branches on behalf of Municipal Corporation of Delhi

Prime Minister National Relief Fund (PMNRF) Collection of Donations from public at large through our selected Branches under Prime Minister National Relief Fund. The funds of PMNRF are utilized primarily to render immediate relief to the victims of natural calamities like floods, cyclone, earthquakes

Investment Banking

1. Project appraisal, structured finance, and loan syndication and debt capital markets

Project finance

INR and Foreign Currency Loans

External Commercial Borrowings (ECBs) and Export Credit Agency (ECA) backed Loans

FCNR (B) Loans

Asset Backed Loans

Infrastructure advisory

Placement of CPs, NCDs and bonds

2. Equity Placement

Private Equity Placement with P/E, V/C, Buy Out Funds

Placement to institutional investors under SEBI QIP Guidelines

Mezzanine Finance

3. M&A and Corporate Advisory Services

Domestic & Cross-Border mergers and acquisitions - Providing end to end solutions including identification of target, valuation, assistance in due diligence and fund raising

Business Spinning off/Hiving off

Capital Structuring and Restructuring

4. Capital Market Advisory Services

Rights Issues

Open Offers

Share Buy Back

De listing

Follow-on Public Offerings

BRLM for IPOs

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Personal Banking

SAVINGS A/C

Savings Max Account: - Maximum savings in this A/C saves up to Rs.4270

Regular Savings Account: - It is designed for all your day to day banking needs.

Women's Savings Account: - It offers free cash withdrawal and balance enquiry at all HDFC Bank ATMs and non-HDFC Bank domestic ATMs

Kids Advantage Account: - Free Education Insurance cover of Rs.1, 00,000/- in the event of death of the parent/ guardian through vehicular accident by road, rail or air to safeguard the future of the child. ATM/International Debit Card will be issued for children between 7-18 years of age in your child's name with your permission. Your child can withdraw Rs.2, 500 at ATMs and spend Rs.2, 500 at merchant locations per day. Free cash withdrawals on any other Bank's ATM

Senior Citizens Account: - It includes everything from health, investment to everyday banking solutions.

Family Savings Group Account: - It allows entire family to benefit from one account and enjoy free lifetime Easy Shop International Debit Card for all members in the group.

Basic Savings Bank Deposit Account: - A zero balance Savings Account with a free ATM card, giving access to one of the widest ATM networks across the country to meet all the banking needs.

Institutional Savings Account: - A zero balance Savings Account for eligible Trust, Associations, Societies, Clubs, NGOs and others and wide range of convenient options to collect your fees, donation etc.

BSBDA Small Account: - A zero balance Savings Account with a free ATM card, giving you access to one of the widest ATM networks across the country to meet all your banking needs.

SALARY ACCOUNT

Premium Salary Account: - It is a customized salary account for select corporates, backed by priority service. It also provides special offers and benefits such as a free zero balance account for you and your family. This account comes with free Personal Accidental Death Cover of Rs.5 lac

Regular Salary Account: - A comprehensive salary account with special offers includes free Personal Accidental Death Cover of Rs. 1 lac.

Defense Salary Account: - A comprehensive salary account designed to cater to Defense Personnel. This account comes with free Personal Accidental Death Cover of Rs.5 lac.

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Classic Salary Account: - This salary account offers you a complete range of services to meet your banking requirements. It comes with an International Debit Card and access to one of the most advanced and secure Net Banking and Mobile Banking services - all free of charge.

Reimbursement Account: - Keep track of your expenses by receiving your reimbursements in a separate account.

Basic Savings Bank Deposit Account - Salary: - A zero balance salary account with access to one of the widest ATM networks across the country.

CURRENT ACCOUNTS

ULTIMA Current Account: - This account is mainly for Manufacturers/Large Distributors/Stockists/Multi Specialty Hospitals and Dealers along with Business Banking / Inventory Funding Customers.

Unlimited free local & anywhere cheque collections & payments facility

Free RTGS/NEFT collections and payments and free DD/PO for unlimited value.

Supreme Current Account

For large traders operating across the country, this current account can help reduce transaction costs. Plus free access to one of the most advanced and secure Net Banking and Mobile Banking services.

Avail higher cash deposit limits at all branches across India.

Free NEFT/RTGS collections & payments.

Apex Current Account

A high end current account that caters to fast growing, large businesses who can derive maximum advantage from the host of benefits offered.

Dynamic cash deposit limits proportional to 10 times the previous month AMB maintained

Free Inter-city cheque collection and payments within HDFC bank Network for unlimited value

Free Demand Drafts & Pay Orders can be issued on any HDFC Bank Branch

EZEE Current Account

For savvy traders operating across multiple cities, this current account can help reduce transaction cost. Plus free access to one of the most advanced and secure Net Banking and Mobile Banking services.

A combined cash deposit limit for all branches across India, suited to the needs of the traders.

It also offers discounted Average Quarterly Balance requirements for Semi-Urban and Rural branches.

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Max Current Account

High, dynamic cash deposit limit at any location makes this current account ideal for large businesses operating across the country

Dynamic combined (Home & Non-home) cash deposit limits proportional to 10 times the Current month AMB

Free Inter-city cheque collection and payments within HDFC bank Network for unlimited value

Free Unlimited Demand Drafts & Pay Orders can be issued on any HDFC Bank Branch

Agri Current Account

A current account ideally suited for those in Agriculture related industries where the nature of business is seasonal.

Free local and anywhere Cheque payment and collection at Bank location

Free monthly Cash deposit at home Location of Rs. 10 Lacs*

Plus Current Account

An account with higher limits for a wide range of transactions resulting in cost saving. Ideal for businesses which have suppliers and customers across the country.

Enjoy the flexibility of cash deposit across HDFC Bank network free of cost*

Free local and anywhere Cheque payment and collection at Bank location

50 Pay orders & 50 Demand Drafts can be issued on any HDFC Bank location

Current Account for Hospitals and Nursing Homes

Best suited for Hospitals and Nursing Homes this current account comes with higher cash deposit limits.

Free monthly Cash deposit at home Location of Rs.10 Lacs

Free Unlimited Collection and Payment of funds through RTGS and NEFT

Free 30 Demand Drafts and Pay Orders free per month for any amount

Trade Current Account

For traders, this account can actually help reduce transaction cost. Plus free access to one of the most advanced and secure Net Banking and Mobile Banking services.

Free Account to Account Fund transfer between HDFC Bank Accounts.

Free RTGS and NEFT Collections and Payments

200 Free Payable at par cheque leaves per month

Current Account for Professionals

Doctors, Architects, Chartered Accountants and other professionals can derive maximum value from this current account.

Free local and anywhere Cheque payment and collection at Bank location

Free monthly Cash deposit at home Location of Rs. 10 Lacs*

Free Unlimited Collection and Payment of funds through RTGS and NEFT

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Premium Current Account

Cost efficient, day to day current account with free access to one of the most advanced and secure Net Banking and Mobile Banking services.

Free Local and anywhere cheque collection/payment and Fund Transfer

Free Collection through RTGS and NEFT

100 Free Payable at par cheque leaves per month

Merchant Advantage Plus Current Account

Best suited for large retail outlets. Cash deposit limits are linked to transaction volumes on card swipe machines, making this current account cost effective.

Free limit on Cash deposits at Home location at 4 times the POS swipe volumes for the transacting month

Pay vendors and suppliers across the country using multiple remittance options

Free 50 Demand Drafts and Pay Orders free per month for any amount

Regular Current Account

Ideal low cost account for businesses that operate in one city. With free access to one of the most advanced and secure Net Banking and Mobile Banking services.

Free Local and anywhere Fund transfer within HDFC Bank

Free local and anywhere Cheque payment and collection at Bank location

Free Collection through RTGS and NEFT

Merchant Advantage Current Account

Ideal current account for retail outlets. Cash deposit limits are linked to transaction volumes on card swipe machines, making this account cost effective.

Free limit on Cash deposits at Home location at 4 times the POS swipe volumes for the transacting month

Pay vendors and suppliers across the country using multiple remittance options

Free Local and anywhere Fund transfer within HDFC Bank

Flexi Current Account

Ideal for businesses with high seasonal requirement. This current account offers dynamic cash deposit limits to match business seasonality thereby reducing cost.

Dynamic cash deposit limits proportional to 10 times the AMB maintained in the transaction month

Free RTGS and NEFT Collections and Payments

Free 40 Demand Drafts and Pay Orders free per month for any amount

Institutional Current Account

A current account especially designed for Trusts, Associations, Societies, Clubs, Non Profit Organizations and Government Departments.

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Free Account to account fund transfer, local and anywhere cheque payments and collections at HDFC Bank location.

Free DD & PO for unlimited values

DEPOSITS

Rural Account Products

Basic Savings Bank Deposit Account - Farmers

Exclusive “Basic Savings Bank Deposit Account” for farmers

Zero Initial Pay-in

Zero balance maintenance account Kisan Club Savings account

Exclusive Saving Account for Farmers

Free International Debit Card for 1st Year

LOANS

Personal loans

Highly competitive personal loan interest rates

Special offers, interest rates and charges for HDFC Bank account holders

Personal loan eligibility in 1 minute available online and across all branches

Special personal loan offers* for women employees

Walk in Loan: Walk in to the branch with your documents and get Personal Loan in a day at select branches.

Business Loan

Convenience of contacting us through SMS, Web chat, Phone Banking and across all Branches

Business Loan eligibility in 1 minute available online & across all branches

Self-employed customers get exclusive higher loan amount

Best in class offerings on loan amount, interest rates and charges, for HDFC bank A/c customers

Convenience of contacting us through SMS, Web chat, Click2Talk, Phone Banking and across all branches Loans for professionals

Convenience of contacting us through SMS, Web chat, Phone Banking and across all Branches

Professional Loan eligibility in 1 minute available online & across all branches

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Special loan offers for Doctors

Best in class offerings on loan amount, interest rates and charges, for HDFC bank A/c customers Consumer Durable Loan

Up to 100% Finance

36 Months Tenor

Loan Amount up to 15 Lacs

Nominal Processing Fees

No Blocking of Credit Card limits

Minimal Margin Money

Transparent Pricing

Apply Online Home Loan

Home Improvement Loan (HIL): - The interiors of any home reflect the personal preferences and tastes of its owners making it imperative to constantly upgrade to keep up with changing times. HIL facilitates internal and external repairs and other structural improvements like Painting, Waterproofing and Roofing, Plumbing and Electrical Works, Tiling and Flooring, Grills, Aluminum Windows, Compound Walls and much more.

Home Extension Loan (HEL): - HEL for adding more space to your existing home for meeting the requirements of your growing family. Be it an extra bedroom for your children, a reading room for yourself or a cozy coffee corner. It is easy to extend your home anyway you like.

Automated Repayment of Home loan EMI: - You can give us standing instructions to repay your Home Loan EMIs directly from your HDFC Bank Savings Account, thus, saving you the trouble of procuring, signing and tracking post-dated cheques. Car Loans New Car Loans Pre-owned Car Loans Loan against Car Two Wheeler Loan Super Bike Loan Gold loan

Loan against assets

Loan against Securities

Get loan against the widest range of investments without selling them!

You pay interest on the loan only when you actually use it. No EMIs on this facility

Don’t miss a chance of getting up to 80% loan against the value of your securities

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Loan against Property

The smart way to meet all your financial needs; be it business or personal needs.

Longer tenure loans for ease of repayment

Flexible product offering Term Loan & Overdraft facility available

Residential and commercial both types of properties accepted!

Loans against Rental Receivables

Maximize the benefits of future rents on your commercial property today

Get additional funds through expected rental cash flows for growing your business, funding personal requirements or adding to an existing loan

Educational Loan

Education loan for indian education

Amount limits: Get Education Loan upto Rs. 10 lakh and unsecured lending upto Rs. 7.5 lakh. No collateral will be required for loans upto Rs. 7.5 lakh

Wider collateral options: Are you securing a loan of a higher amount than Rs. 7.5 lakh? We offer a wide range of bank approved collateral securities like Residential Property, HDFC Bank Fixed Deposit, LIC, NSC or a KVP policy.

Loan Tenure: The maximum repayment tenure is upto 15 years post moratorium period.

Tax Rebate: Did you know that you are eligible for a tax rebate for the interest you pay on an education loan under Section 80-E of the Income Tax Act 1961*? Central Government Interest Subsidy Scheme: - In order to support students from economically weaker sections of the society, Department of Education, Ministry of Human Resource Development, Government of India has launched an interest subsidy scheme. The MoHRD has appointed Canara Bank as the Nodal Bank for the Scheme. Foreign education

Huge tax benefit under Sec 80 E of Income Tax Act of India

Opportunity for students to take up responsibility and pay for education on their own

Preserve family savings (don’t break FDs, MFs etc and preserve funds for family contingency/emergencies)

EMI starts post course completion whereas through personal finance fee needs to be paid at the beginning of the course

Plan your finances in advance: Apply for a loan even before admission confirmation to avoid last minute running around for funds. Also, use the loan sanction letter as a proof of funds.

An education loan from Credila can also cover tuition fee, living expense, books, travel, laptop etc.

Build a good credit history (helps in taking loans etc in the future also) Education Loan for Foreign Education

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Loan amount - Get loan of amounts starting from as less as Rs 5,000 onwards

EMI Payments - EMI based Term loan .

Subsidy linked finance schemes

Rural loans

Retail Agri Loans - Kisan Card / Kisan Gold Card

Indian farmers can now swipe a Kisan Gold Card to use their loan for meeting agricultural and production expenses

Avail any time banking and hassle free credit options

Get an Accident Insurance Cover of Rs.2 lakh absolutely FREE with this card Tractor Loans

Choose HDFC Bank's Tractor Loans to purchase your tractor for farming or commercial purposes

Get upto 90% finance on the tractor you want to buy!

Smartdraft - Overdraft Against Salary

Overdraft limit up to 3 times the salary

Easy-to-use and easy-to-pay facility

No pre-closure charges

Minimum & easy documentation

CREDIT CARDS

Platinum Times Card

25% off on movies and up to 20% off on dining. (at participating outlets)

Bouquet of discount vouchers as welcome gift

3 Reward Points (RP) on Rs. 150 spent. 10 RP on dining spends on weekdays (Mon-Fri)

Titanium Times Card

25% off on movies and up to 15% off on dining. (at participating outlets)

Bouquet of discount vouchers as welcome gift

2 Reward Points (RP) on Rs. 150 spent. 5 RP on dining spends on weekdays (Mon-Fri)

Diners Club Black

Gain access to select Golf Clubs in India as Green Fee player

Earn Rs 750 Travel Vouchers for every 1000 Reward Points earned.

Redeem for Airline Tickets, Hotels at our Travel and Entertainment portal www.hdfcbankdinersclub.com

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Infinia

Infinia Card with the No Pre Set Spend Limit*

5 Reward Points for every Rs.150 spends.

Complimentary Priority Pass and Taj Epicure Inner Circle Gold Membership

Diners Club Black

Gain access to select Golf Clubs in India as Green Fee player

Earn Rs 750 Travel Vouchers for every 1000 Reward Points earned.

Redeem for Airline Tickets, Hotels at our Travel and Entertainment portal www.hdfcbankdinersclub.com

HDFC Bank World

Welcome Benefit of up to 10,000 Bonus JPMiles and one way base fare waived Jet Airways ticket

Earn 6 JPMiles for every Rs. 150 spent and 18 JPMiles on every flight booked on www.jetairways.com or www.jetkonnect.com.

Dedicated Check-in with 10 kg additional baggage allowance

Jet Privilege HDFC Bank Platinum

Welcome Benefit of up to 4,000 Bonus JPMiles and one way base fare waived Jet Airways ticket

Earn 5 JPMiles for every Rs. 150 spent and 15 JPMiles on every flight booked on www.jetairways.com or www.jetkonnect.com.

5% Discount on base fare for tickets booked on Jet Airways or JetKonnect website.

Platinum Times Card

25% off on movies and up to 20% off on dining. (at participating outlets)

Bouquet of discount vouchers as welcome gift

3 Reward Points (RP) on Rs. 150 spent. 10 RP on dining spends on weekdays (Mon-Fri)

Titanium Times Card

25% off on movies and up to 15% off on dining. (at participating outlets)

Bouquet of discount vouchers as welcome gift

2 Reward Points (RP) on Rs. 150 spent. 5 RP on dining spends on weekdays (Mon-Fri)

Doctor's Superia

Welcome Benefit of 1000 Reward Points.

3 Reward Points (RP) on Rs 150 spent. 50% more RP on dining spends

Complimentary Priority Pass Membership and MasterCard Lounge program

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Teacher's Platinum

2 Reward Points on Rs. 150 spent

3X Reward Points on weekend shoppings.

500 Bonus Reward Points on Teacher's Day (September 5th) every year.

Superia

Welcome Benefit of 1000 Reward Points.

3 Reward Points (RP) on Rs 150 spent. 50% more RP on dining spends

Complimentary Priority Pass Membership and VISA/MasterCard Lounge program

Solitaire

Get Rs. 1,000/- Shoppers Stop vouchers on Rs. 75,000/- spends every 6 months.

50% more Reward Points on dining and grocery spends.

3 Reward Points on Rs. 150 spent

MasterCard

2 Reward Points on Rs. 150 spent

Fuel Surcharge Waiver for transactions between Rs. 400 - Rs. 5,000 (ST applicable)

Get complimentary Airport lounge access under Master Card lounge program

Diners Club Premium

4 Reward Points for every Rs. 150 spends

Unlimited Golf Lessons

Earn Rs 600 E Vouchers for every 1000 Reward Points earned. Redeem for Airline Tickets, Hotels and Movies at our Travel and Entertainment portal www.hdfcbankdinersclub.com

Diners Club Rewardz

3 Reward Points for every Rs. 150 spends

Exclusive 24/7 Concierge to make airline reservations, book a hotel room, schedule a dinner reservation or send a gift.

Get double the Reward Points on our Travel and Entertainment portal www.hdfcbankdinersclub.com

Visa Signature

2 Reward Points on Rs. 150 spent

Fuel Surcharge Waiver for transactions between Rs. 400 - Rs. 5,000 (ST applicable)

Get Complimentary airport lounge acess under VISA Lounge program signature

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Platinum Plus

Reward Points on Rs. 150 spent.

50% more Reward Points for incremental spends above Rs. 50,000 in a statement cycle.

Fuel Surcharge Waiver for transactions between Rs. 400 - Rs. 5,000 (ST applicable)

Business Platinum

1% CashBack on all retail spends except fuel spends

1% CashBack on International spends

Fuel surcharge waiver

Corporate Platinum

2 Reward Points for every Rs. 150 spends

Petrol surcharge waiver

Lounge access at select airports across India

Corporate World MasterCard

Privileges at International and Domestic airports.

2 Reward Points for every Rs. 150 spends

Petrol surcharge waiver

Lounge access at select airports across India

Corporate Visa Signature

2 Reward Points for every Rs. 150 spends

Petrol surcharge waiver

Complementary membership to Priority Pass

Platinum Edge

2 Reward Points for every Rs. 150 spends and 50% additional Reward Points on dining spends

Redeem Reward Points as CashBack against outstanding amount on your Credit Card.

Zero fuel surcharge

Titanium Edge

2 Reward Points for every Rs. 150 spends and 50% additional Reward Points on dining spends

Redeem Reward Points as CashBack against outstanding amount on your Credit Card.

Zero fuel surcharge

19 | P a g e

DEMAT

Demat A/C

Preferential pricing for the Imperia, Preferred & Classic customers.

AMC of Rs 250/- only and discounted charges on transactions exclusively for senior citizens.

No stamp duty on transfer of securities held in Demat form.

Auto credit of rights / bonus / public issues in your Demat Account through ECS

View your Holding cum Valuation Statement and Transaction cum Billing Statement on Net Banking (DP on Net)

2 in 1 A/C

Demat A/C and Trading a/c

Linked account - Seamless transfer of funds & shares in your linked Demat & savings account. No need for cheques, bank transfer or application form for every investment.

Multiple investment options- We offer a suite of investment products, which cater to every investment need and as per your risk appetite. Invest in Equities, Derivatives, Online IPO, Currency Futures, Bonds, NCD's, ETF's - Gold & Indices.

Invest Anytime, from Anywhere - Enjoy the Freedom to invest, time and place no bar! Invest using Internet (www.hdfcsec.com), Telecentre, Branches or Mobile trading apps

(Android, iPhone, BlackBerry, Nokia smart phone.) You can place your order in equities beyond trading hours.

Blink - A customized trading platform for faster order execution. With Blink you can track live market movements of various scraps, place your orders instantly and monitor your transactions on a real time basis.

Advance Portfolio - The Portfolio Tracker providing you a great tool to capture your investments in multiple asset class. It offers a pictorial presentation of your Portfolio Investment & Portfolio Net worth & you can set alerts for specific stocks as per your needs.

3 in 1

Demat A/C ,trading A/C and Savings A/C

Structured Process considering your risk profile, investment objectives and financial goals

Recommendations from HDFC Bank's in-house research team

Choice of convenient Mutual Fund execution platforms

Comprehensive Portfolio Tracker* that provides a consolidated view of your Mutual Fund Investments, HDFC Life Policies, Savings, Current & FD Account Balances

Complimentary subscription* to our exclusive monthly magazine - Investment Insight, that updates you on:

o

Market Movements

o

New Fund Offerings

20 | P a g e

o

Recommended Funds' Performance

o

Fund Managers' Views

o

Informative articles on various investment products

o

Proactive monthly updates on new offers and investment concepts.

INVESTMENTS PRODUCTS

Mutual Funds

Invest in a wide range of Mutual Funds with a complete control over your Mutual Fund investments though HDFC Bank's NetBanking.

Purchase, redeem and switch funds from the comfort of your home or on-the-go through NetBanking

Equities & Derivatives

Create, view and maintain up to 5 different portfolios

Monitor the real-time movement of up to 30 of your favorite stocks

IPO Application through ASBA

Invest in IPOs without moving funds from your Savings Account

No more writing cheques or preparing demand drafts

Invest in Gold (Mudra Pure Gold Bar)

24 Carat gold bars available in 2.5g, 5g, 8g, 10g, 20g and 50g

Assay Certification and tamper-proof certicard packs

Invest in Silver (Mudra Silver Bar)

Silver bars available in 50g & 100g

Assay Certification and tamper-proof certicard packs

8% Savings Bonds

100% risk free investment option

Minimum investment of Rs. 1,000 and no maximum limit on investment

Sec 54 EC - Capital Gains Bonds

Get tax exemption on capital gain

Maximum investment limit of up to Rs. 50 Lakhs

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Inflation Indexed National Savings Securities-Cumulative (IINSS-C)

The Inflation Indexed National Savings Securities-Cumulative (IINSS-C) bonds will offer investors a return that's 1.5% more than inflation based on the consumer-price-index. Interest will be compounded half yearly, enhancing effective yield on investments.

The minimum investment limit is Rs. 5,000/-. The maximum limit is Rs. 500,000/- per applicant per annum.

FOREX

HDFC Bank’s Forex Travel Solutions:

Foreign Currency Cash

Forex Plus Chip: This is a small microchip embedded in your card. It is encrypted so transactions with your chip Debit Card are more secure. card

Forex Plus Platinum Card

HDFC Bank’s Remittance Products:

Remittances

Cash to Master: - A unique service for foreign ships docking at Indian ports. Convenience of picking up cash from a branch near the port

22 | P a g e

PREMIUM BANKING

Imperia

Personalized attention from a dedicated Imperia Client Relationship Manager Customized Investment Advisory Services to help you make the right choices

Distribution of Financial Products Private Banking Services

Relationship Pricing on a variety of products

Wide range of Business Banking Solutions.

Banking Convenience:

o

Exclusive Imperia Phone Banking Service: The Imperia Phone Banking service gives you the freedom to do almost anything over the phone balance enquiry, loan-related queries, bill payment, etc. (No. 1800 22 3310 / 1800 102 3310)

o

HDFC Bank Branch Network

o

HDFC Bank ATM Network

o

Free alerts on your mobile phone or in your mailbox by registering for our Insta Alert facility.

o

Free registration for e-Age Banking - Avail of Mobile Banking, Net Banking, or Phone Banking.

o

No charges on balance enquiries and cash withdrawals if you transact on non- HDFC Bank ATMs in India.

Preferred customers

Dedicated Relationship Manager Comprehensive Business banking Solutions.

Relationship Pricing on a variety of products

o

Get preferential pricing across a wide range of financial products, such as Loans, Preferential Forex rates, Demat/ HSL transaction cost and Locker*.

o

Waiver on charges of a host of services.

o

No charges of Balance enquiries and cash withdrawals if you transact on non HDFC Bank ATMs in India and abroad.

Exclusive Lifestyle Privileges

o

Premium Credit Cards from HDFC Bank.

o

Preferred Easy Shop Platinum Debit Card

Customized Investment Solutions

Banking Convenience

o

HDFC Bank Branch Network

o

HDFC Bank ATM Network

23 | P a g e

o

Free alerts on your mobile phone or in your mailbox by registering for our Insta Alert facility.

o

Free registration for e-Age Banking - Avail of Mobile Banking, Net Banking, or Phone Banking.

o

No charges on balance enquiries and cash withdrawals if you transact on non- HDFC Bank ATMs in India.

Classic customers

Dedicated Personal Banker Relationship Pricing on a variety of products

o

Get preferential pricing across a wide range of financial products, such as Loans, Preferential Forex rates, Demat / HSL transaction cost and Locker*.

o

Waiver on charges of a host of services.

o

No charges of Balance enquiries and cash withdrawals if you transact on non HDFC Bank ATMs in India and abroad.

Family Benefits to add to your delight, these value added features that you will enjoy as our Classic customer, will be extended to the members of your family as well. Just speak to your Personal Banker for the same.

Exclusive Privileges

o

Credit Cards.

o

Classic Easy Shop Platinum Debit Card Combined Monthly Statement:

E-Newsletter:

Personal banking

The direct equity product offering include:-

Model Portfolio (Aggressive & Conservative)

Stock Flash

Regular company/result updates

Regular company updates

Thematic Notes: These notes are largely sent to discuss important events/themes that are impacting the markets and desk views on the same

Market Impact: These are notes on quarterly analysis of the companies of the model portfolios

Sector report/ Sector Update: These are notes on a specific sector, explaining the basic business model and subsequent updates on the current scenario in the sector

Estate planning

Prudent Succession & Estate Planning

Efficient tax planning

24 | P a g e

Smooth distribution & transfer of assets to identified beneficiaries

Dependable Trustees / Escrow agents / Managers to handle and preserve family fortune

Uninterrupted management of assets

Trust management & Wills

Confidentiality

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NRI BANKING

SAVINGS ACCOUNT

Non-Resident Savings Account lets NRIs to save their money in Indian currency. With full repatriation for the interest earned and no tax liability, our Savings Account is the ideal way to grow your capital while abroad.

There are 2 types of NRI savings account,

1. NRE Savings Account

2. NRO Savings Account

NRE Savings Account:

NRE Savings Account lets the customers transfer your earnings to India conveniently with complete security. They can repatriate the funds held in the account along with the interest earned at any point of time and they don't even have to pay tax on the interest amount. With a host of direct banking channels available at your fingertips, they can stay in complete control of your hard- earned income abroad.

Features & Benefits:

Free transfers & higher interest

Transfer funds freely between India and abroad

Earn higher interest rates on your account

Pay ZERO tax on the interest earned on your NRE Account in India

Accessibility

Withdraw cash easily and shop worldwide with International Debit Card

Appoint a mandate to operate your account for you

Managing your account

Transfer your funds freely to any place outside India

Conduct transactions securely online, 24x7 with Net Banking

Pay utility bills - electricity, phone, mobile phone - payment by a simple registration

Other benefits

Get a personalized cheque book

Get tax exemptions on interest earned and wealth tax

Free Email Statement facility

Avail of Safe Deposit Lockers at certain branches

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Invest in Mutual Funds by linking your NRE Savings Account to our Investment Savings Account

NRO Savings Account:

Right from repatriating funds after applicable tax payments to operating the account through the various direct banking channels, experience hassle-free banking from any corner of the world.

Features & Benefits:

Accessibility

Withdraw cash and shop in India with your Easy Shop NRO Debit Card

Entrust a relative or friend with an additional ATM Card

Local representative can operate the account with a Letter of Mandate

Managing your account

Open an NRO Account jointly with an Indian Resident

Conduct transactions online, 24x7 securely with Net Banking

Manage your account easily with Phone Banking

Bank from any metro in India with Intercity Banking

Pay utility bills electricity, phone, mobile phone payment by a simple registration

Other benefits

Get a personalized cheque book

Appoint a beneficiary to operate the account with the nomination facility

Free Email Statement facility

CURRENT ACCOUNT

HDFC provides 2 types of accounts under Current Account,

1. NRE Current Account

2. NRO Current Account

NRE Current Account:

Transfer and repatriate funds easily with your NRE Rupee Current Account. Convenient banking options make your account accessible to them from anywhere in the world.

Features & Benefits:

Repatriate your principal and interest amount fully

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Remit funds easily through Quick remit, India Link, Cheque Lockbox, Telegraphic Transfers and Cheque / Draft for free

Utilise account balance for repatriable investments as well as local payments in India

Deposit your overseas earnings in the non-interest bearing Rupee account

Avail of free ATM Card for the mandate holder in India

Get an International Debit Card

Get a personalized cheque book

Operate your account, anywhere, anytime with convenient banking channels like Net Banking

NRO Current Account:

Park your Indian earnings or remit funds through various channels; NRO Rupee Current Account is an ideal account for foreign nationals on visits to India.

Features & Benefits:

Remit funds easily through Quickremit, IndiaLink, Cheque LockBox, Telegraphic Transfers and Cheque / Draft

Deposit your Rupee earnings in the non-interest bearing Rupee account

Open an account jointly with an Indian resident

Utilise account balance for repatriable investments as well as local payments in India

Avail of free ATM Card for yourself and the mandate holder in India

Get a personalized cheque book

Operate your account, anywhere, anytime with convenient banking channels

FIXED DEPOSIT

There are total 4 types of fixed deposits provided to NRIs,

1. NRE Fixed Deposits

2. NRO Fixed Deposits

3. Super Saver Account

4. Sweep-in Account

NRE Fixed Deposits:

NRE Fixed Deposits are maintained in Indian Rupees. Repatriate the principal and interest amount fully among the many other benefits.

Features & Benefits:

Earn interest at higher rates than the Libor rate

Partial withdrawal of the deposits is allowed

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Avail of overdraft up to 90% of the deposit, or Rs. 1 Crore, whichever is lower, for self or others

Repatriate your complete deposit (principal and interest) at any time

Enjoy tax exemption from the entire deposit (principal and interest)

Open the deposit jointly with any other NRI

Avail of the nomination facility

Cluster Deposit:

Encash part of the deposit amount while the balance continues to earn interest at the contract rate as the NRE Fixed Deposit is held in clusters of Re.1

Initial Fixed Deposit: Rs. 25,000/-

Add-on Fixed Deposits: Rs. 10,000/-

Maintain the deposit for a tenure of minimum 1 year and a maximum of 5 years

NRO Fixed Deposits:

Invest in NRO Fixed Deposits for high growth returns on your savings. Maintained in Indian Rupees, the Deposits are an ideal long-term investment option for you.

Features & Benefits:

Enjoy higher interest rate on your deposits

Repatriate the interest on your deposit

Avail of overdraft up to 90% of the deposit, for self or others

Open the deposit jointly with a resident individual

Interest credited every 3 months

Avail of the nomination facility

Cluster Deposit:

Encash part of the deposit amount while the balance continues to earn interest at the contract rate as the NRO Fixed Deposit is held in clusters of Re.1

Initial Fixed Deposit: Rs. 25,000/-

Add-on Fixed Deposits: Rs. 10,000/-

Maintain the deposit for a tenor of minimum 7 days and a maximum of 10 years

Super Saver Deposits:

Super Saver Account gives the dual advantage - liquidity of a Savings Account + high interest rates of Fixed Deposit. One can avail of an overdraft up to 75% *of the value of your Fixed Deposit.

Features & Benefits:

Link the account either with an NRO Savings or NRO Current Account

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Avail of an overdraft facility up to 90%* of your deposit (Maximum overdraft against FCNR Deposit is 70% of FCNR

Re-invest the interest on maturity with the principal @ interest applicable then

Sweep-in Account:

Link the Fixed Deposit to your NRI Savings or Current Account and it’ll take care of deficits, if any, in your NRI Savings or Current Account without losing out on the interest.

Features & Benefits:

Withdraw only the exact amount need from your Fixed Deposit

Choose between an NRI Savings and Current account for linking

Only an exact amount required to make up for the deficit in the Savings account is withdrawn from your Fixed Deposit (units of Re. 1/-) thereby minimizing interest loss.

Multiple deposits can be linked to the Savings account.

Flexibility in altering the period of deposit, maturity and payment instructions, principal amount and rollover mode.

FOREIGN CURRENCY DEPOSITS

HDFC Bank offer 2 options for Foreign Currency Non-Resident Deposits,

1. FCNR Deposits

2. Rupee Max

FCNR Deposits:

With this account not only will NRIs grow their foreign currency securely by protecting it against exchange rate fluctuation but also earn interest at Indian rates.

Features & Benefits:

Hold the deposit in any of the 6 foreign currencies - US Dollars, Pounds Sterling, Euro, Japanese Yen, Australian Dollars, Canadian Dollars

Repatriate principal and interest amount fully

Enjoy tax exemption on the entire deposit

Open the deposit jointly with other NRIs

Avail of Super Saver facility to get an overdraft on your NRO Savings / Current account against your FCNR Fixed Deposit

Avail of the nomination facility

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Minimum initial deposit - USD 1,000/-, GBP 2,500/-, Euro 2,500/-, JPY 7,50,000/-, AUD 1,000/-, CAD 1,000/-

Minimum add-on deposit - USD 1,000/-, GBP 1,000/-, Euro 1,000/-, JPY 7,50,000/-, AUD 1,000/-, CAD 1,000/-

Maintain the deposit for a tenor of minimum 1 year and a maximum of 5 years

Rupee Max:

Depending on market conditions, booking an FCNR deposit with Forward Cover may be better than NRE Deposit. Contact the respective relationship manager to know more details.

Features & Deposits:

Premature withdrawal allowed (subject to terms & conditions)

Earn higher yield than your normal FCNR Deposit / NRE Deposit

Repatriate the proceeds on maturity

Simplified documentation

Book a forward contract on your foreign currency deposit for a tenure ranging from 1 to 5 years.

ACCOUNTS FOR RETURNING INDIANS

HDFC Bank offers 2 options for Returning Indians,

1. RFC Savings Accounts

2. RFC Fixed Deposits

RFC Savings Accounts:

Stay protected from exchange rate risks with your RFC Savings Account as NRIs can hold the Deposit in 4 foreign currencies and convert them into Rupees anytime you desire.

Features & Benefits:

Keep your foreign earnings in the same currency saving yourself from exchange rate risks

Transfer balance to NRI Accounts on regaining NRI status

Withdraw cash in Rupees

Earn tax exemption on interest accrued on declaration of Resident but Not Ordinarily Resident status

Repatriate funds for bonafide purpose

Avail of the nomination facility

Free Email Statement facility

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Enjoy free 24-hour Phone Banking

Enjoy the convenience of banking at any of our branches in India

RFC Fixed Deposits:

Flexibility of converting the foreign currency deposits into Indian rupees whenever required with RFC Fixed Deposits.

Features & Benefits:

Book Fixed Deposit in 4 foreign currencies and protect the deposit from exchange rate risks

Earn tax exemption on interest accrued on declaration of Resident but Not Ordinarily Resident status

Repatriate funds on bonafied reasons

Protect your savings from exchange rate risks

OFFSHORE ACCOUNTS & DEPOSITS

Hong Kong

1. Smart Deposits

2. Time Deposits

Smart Deposits:

If NRIs need an account that offers them instant access to their funds while fetching them attractive interest on your balances, then Smart Account is the right choice. Available with a cheque book, this account can be opened with 3 other joint account-holders to help them manage your finances better.

Features & Benefits:

Choice of currencies

o Choose the currency like - Hong Kong Dollar and / or United States Dollar. Both accounts are separate and cannot be linked.

Competitive interest rates

o HDFC offer the most competitive rates in the market. Please click here for the latest interest rates.

Cheque book facility

o A Smart Account comes with a cheque book to access your funds.

Joint account

o Open this account jointly with others with a maximum of 3 joint holders.

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Time Deposits:

HDFC Bank Hong Kong offers Time Deposits - flexible tenures and attractive interest rates. With the multiple advantage of being able to invest in 4 major currencies, NRIs can renew the deposit automatically with added security and flexibility.

Features & Benefits:

Competitive interest rates

o We offer the most competitive rates in the market. The rates can be selected as per the convenience - fixed or floating. Please click here for the latest interest rates.

Investment choice of 4 major currencies

o Time Deposits can be opened in 4 major currencies of the world namely - US Dollar, Hong Kong Dollar, Great Britain Pound & Euro.

Flexible tenors

o HDFC Bank Hong Kong offers flexibility in the tenors. The tenors range from 7 days to 5 years.

Automatic renewal

o NRIs need not send the maturity instructions each time. The deposit is renewed automatically without any hassles or inconvenience to you.

Flexibility in switching currencies

o NRIs can even switch the currency of your original deposit to any of the other currencies offered any time during your deposit period.

Bahrain

1. Offshore Deposits

2. Call Account

Offshore Deposits:

Competitive Interest rates HDFC offer the most competitive rates in the market. The rates can be selected as per your convenience Fixed or Floating.

Investment choice of 3 major currencies The offshore deposit can be opened in 3 major currencies of the world namely US Dollar, Great Britain Pound & Euro.

Flexible Tenors HDFC Bank Bahrain offers the flexibility in the tenors. The tenors range from 1 month to 5 years

Automatic renewal NRIs need not send the maturity instructions each time. The deposit is renewed automatically without any hassle or inconvenience to you.

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Flexibility in switching currencies NRIs can even switch the currency of your original deposit to any of the other currencies offered any time during your deposit period.

Call Account:

Competitive Interest rates HDFC offer the most competitive rates in the market.

Zero balance account NRIs are not required to maintain any balance in your account. Your account can be with a zero balance.

No minimum amount required to be deposited NRIs can deposit any amount to the call account. There is no minimum amount to be deposited.

Anytime withdrawal allowed Funds are available on call and Customers can withdraw the amount anytime as may be required.

Multiple currencies Investment choice in 3 major currencies namely US Dollar, Great Britain Pound and EURO.

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HIERARCHY IN RETAIL BANKING HDFC BANK

COUNTRY HEAD

REGIONAL HEAD

CIRCLE HEAD

CLUSTER HEAD

BRANCH HEAD

(Branch Manager)

ASSISTANT BRANCH

HEAD

(Asst. Branch

Manager)

RELATIONSHIP MANAGERS/ PERSONAL BANKERS

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DESIGNATIONS IN A TYPICAL BRANCH

Branch Manager

Assisstant Branch Manager

Personal Banking Authorizer

Relationship Manager

Personal Banker

Teller

Teller counter

Teller counter carries out both cash and non-cash transactions.

At cash counter transactions like cash and cheque deposits and withdrawal takes place.

All transactions which are greater than or equal to Rs.50, 000 needs to be verified by the authorized person.

At non-cash counter, all the non-cash transactions takes place like RTGS, NEFT, Demand Draft, FOREX transfer etc.

Any transaction that takes place follows internals rules and procedures of HDFC bank and also work according to the guidelines given by RBI.

At the end of the day all the transactions are cross checked using Batch Journal Report (BJR) and also non-cash transactions like NEFT and RTGS gets cross checked.

Personal banker

All the queries that customer have is first heard of at the welcome desk and from there it is directed to different counters.

All phone number, email address and residential address updation is taken care at the welcome desk.

Other functions are issuance of new cheque books, change of branch, cross verification of new accounts, kit issuance to corporates is all done by the personal banker at the welcome desk.

For address updation if you are holding A/C for more than 6 months you require only ID card, otherwise address proof is required.

Kit issuance is highly auditable and done with utmost care by the personal banker.

Relationship Manager

The basic job of the RM is business development. Specific targets will be assigned for business as well as income generation.

To market new clients and to increase product penetration in the existing relationship to enhance the value of relationship

To handle both assets and liability business of the corporate for the bank

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To prospect the customers for Assets potential, understand the requirements, prepare CAMs and Obtain Credit approvals, and manage pre disbursement documentation and post disbursement monitoring and monitoring of the conduct of the accounts.

To cross sell various Banking Products like trade finance / CMS / Treasury Products, Salary A/Cs, Mutual Funds etc. to all Relationships

Knowledge of credit appraisal and documentation.

Knowledge of trade finance, CMS & other liability products will be an added advantage.

Assistant Branch Manager

Mainly works for NAV (new acquisition value)

Looks after new opening of current A/C

Cold calling to get new customers

Zero day profiling

Customer visit

Branch Manager

Business Development

Ensure proper scoping is done and target / niche customers identified with ACTIVE collaboration from concerned Product/Sales Support Teams

Strategically Plan for Business Development of the branch with the available resources by understanding their core competencies

Ensure that the targets on liability accounts, through the channel (Branch and direct sales), are met under all parameters specified

Ensure the branch is a profit centre by meeting set benchmarks of CASA, breakeven and profitability.

Overall In charge of monitoring of all costs / expenses at the branch

Responsible for meeting the set income targets in all parameters

Ensure that all managed portfolios (Preferred/Classic/Imperia, etc.) are effectively managed through PBs, ABMs, PRMs, RMs, Imperia RMs etc. and that set targets on each of the portfolios is reached.

Customer Services

Ensure quality sourcing of accounts by all sales staff .

Responsible for ensuring that customers get disbursals of amount against the loan as per the new initiatives in Financial Inclusion that they have availed of, within TAT

Ensure that branch offers highest quality of service to the customer and meets expected Service Quality standard

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Operations

Conduct internal checks on a regular basis

Monitoring of CH 106 and CH 126 calling

As vault custodian, is responsible for all related process checks

Joint custodian for sys-admin and setup within the branch

INCENTIVE PLAN

RM incentives module:

It is divided into 3 parts, Part A- Income on the basis of target

For example, they will get target on quarterly basis. A target of 3 lakhs for a month they need to achieve, so in total 9 lakhs for a quarter. Then next target will be set for the next quarter.

Part B- Income against increased portfolio of existing customer

For example, If an existing customer is having a single account in a group then RM role is to increase the number of accounts in that particular group. So that overall volume of a particular customer portfolio will get increased.

Part C- Income on providing loans For example, RM will get incentive if they do sales of following loan products,

Personal loan

All kind of insurance

Loan against property

Gold loan

Business loans

Auto loan

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It is divided into 3 parts:-

RM scorecard

Part A

This part is related to income. It contains the liability and assets of the bank.

Liability

Increase of SA, CA and TD of existing customers.

SA, CA and TD by new customers.

Assets

How much of target is achieved in various products of bank:-

Loans

Credit cards

Demat

HSL

Forex & trade

Third party products

Part B

It deals with improvement in product portfolio of various groups

Whether new additions in the group increased by 2,3,4,5 or more than that

Part C

It includes several other parameters on the basis of which incentive is given lke:

New to bank (NTB) customers addition

Meeting with customers in portfolio of RM

How many unique products are sold

Band 1 & 2: To keep unprofitable customers not more than 2% in portfolio

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MARKET RESEARCH

Research Objective:

To find the best bank in preferred banking offer

Research Methodology:

Step 1 The factors that affect the choice of preferred bankers in banks are identified

Step 2 Those factors are then referred to the respective banks and are rated from 1 5

For example if we think that SBI’s trustworthiness in maximum it is given 5, if it’s least it is given 1

Research Steps:

PHASE 1 A sample size of 10 preffered customers was taken and they were asked about what they like most about their bank.

And these four were the most common answers that were chosen.

PHASE 2 - Sample size of 10 was extremely small to make a comment on banks rating and hence a 50 customers were surveyed and asked to rank the banks on various factors.

An average of the ranks relating to every factor was taken and following matrix was obtained

 

SBI

Axis

HDFC

Citibank

ICICI

Reliability

5

3

4

3

4

Customer Service

2

4

5

4

4

Product range and information

3

4

4

3

4

Convenience

2

4

5

3

4

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CUSTOMER ORIENTED

HDFC CitiBank ICICI SBI
HDFC
CitiBank
ICICI
SBI

RELIABILITY

CUSTOMER ORIENTED HDFC CitiBank ICICI SBI RELIABILITY SBI Axis HDFC CitiBank ICICI Above chart depicts the

SBI

CUSTOMER ORIENTED HDFC CitiBank ICICI SBI RELIABILITY SBI Axis HDFC CitiBank ICICI Above chart depicts the

Axis

ORIENTED HDFC CitiBank ICICI SBI RELIABILITY SBI Axis HDFC CitiBank ICICI Above chart depicts the perception

HDFC

HDFC CitiBank ICICI SBI RELIABILITY SBI Axis HDFC CitiBank ICICI Above chart depicts the perception of

CitiBank

CitiBank ICICI SBI RELIABILITY SBI Axis HDFC CitiBank ICICI Above chart depicts the perception of customers

ICICI

Above chart depicts the perception of customers regarding the banks considered in terms of Customer Service and trustworthiness. The observations from the chart were following

SBI is the most trustworthy bank in India among the banks considered which may be due to the everlasting trust on Public sector Banks that Indian consumer has always had.

However these Public sector banks lag in the customer service as depicted.

The private sector banks rank somewhere same in the customer preference but there is some difference in terms of HDFC Bank and others.

Final Inference HDFC Bank is best in terms of customer service and one of the most reliable bank in terms of reliability.

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CONVENIENCE

HDFC
HDFC
ICICI
ICICI
CitiBank
CitiBank
SBI
SBI

PRODUCT RANGE &

INFORMATION

HDFC ICICI CitiBank SBI PRODUCT RANGE & INFORMATION SBI Axis HDFC CitiBank ICICI The following observations

SBI

HDFC ICICI CitiBank SBI PRODUCT RANGE & INFORMATION SBI Axis HDFC CitiBank ICICI The following observations

Axis

ICICI CitiBank SBI PRODUCT RANGE & INFORMATION SBI Axis HDFC CitiBank ICICI The following observations were

HDFC

CitiBank SBI PRODUCT RANGE & INFORMATION SBI Axis HDFC CitiBank ICICI The following observations were made:

CitiBank

SBI PRODUCT RANGE & INFORMATION SBI Axis HDFC CitiBank ICICI The following observations were made: 

ICICI

The following observations were made:

SBI is the least convenient bank in terms of service

HDFC is believed to provide the best service near to ICICI

SBI has a wide product range but because of the poor customer service their products are not known.

HDFC and ICICI have the best product range and most transparent information available

From the both charts and research done we can infer that HDFC is one of the best banks for preferred banking customers.

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COMPETITIVE ANALYSIS

Retail Banking 30% 45% 25% HDFC Axis ICICI
Retail Banking
30%
45%
25%
HDFC
Axis
ICICI
Wholesale Banking 28% 44% 28% HDFC Axis ICICI
Wholesale Banking
28%
44%
28%
HDFC
Axis
ICICI
Treasury 11% 42% 47% HDFC Axis ICICI
Treasury
11%
42%
47%
HDFC
Axis
ICICI

Above charts depict the market share in different banking segments shared among the three leading private banks on the basis of revenue. As seen these banks have maintained their leadership in one segment each with HDFC Bank being the leader in Retail banking. Backed by its strong values and strong customer orientation it has maintained 30% growth YOY under the leadership of Mr. Aditya Puri.

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Revenue stream bifurcation among different segments for individual banks

bifurcation among different segments for individual banks HDFC Bank 14% 27% 59% Retail Banking Wholesale Banking
HDFC Bank 14% 27% 59% Retail Banking Wholesale Banking
HDFC Bank
14%
27%
59%
Retail Banking
Wholesale Banking
HDFC Bank 14% 27% 59% Retail Banking Wholesale Banking Treasury Axis Bank 27% 51% 22% Retail

Treasury

14% 27% 59% Retail Banking Wholesale Banking Treasury Axis Bank 27% 51% 22% Retail Banking Wholesale
Axis Bank 27% 51% 22% Retail Banking Wholesale Banking
Axis Bank
27%
51%
22%
Retail Banking
Wholesale Banking
Axis Bank 27% 51% 22% Retail Banking Wholesale Banking ICICI 28% 41% 31% Retail Banking Wholesale
ICICI 28% 41% 31% Retail Banking Wholesale Banking
ICICI
28%
41%
31%
Retail Banking
Wholesale Banking
ICICI 28% 41% 31% Retail Banking Wholesale Banking Treasury Treasury Above charts depict how the revenue

Treasury

28% 41% 31% Retail Banking Wholesale Banking Treasury Treasury Above charts depict how the revenue stream

Treasury

Above charts depict how the revenue stream is bifurcated among different banking segments for individual banks. Majority of HDFC revenue comes from retail banking indication on how it has capitalized on the model of Retail Banks of high volume. ICICI and Axis Bank have their majority of revenue coming from treasury business.

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