Library

Services
Performance
Report
District of Columbia
Public Library
FY2014 2nd Quarter (Jan-Mar)

Document #8.2 | Board of Library Trustees Meeting | May 28, 2014

Quarter Library Services Performance Report

FY2014 2nd Quarter
Expanded Open Hours Effective October 1, 2013
FY13 OPEN
FY14 OPEN
INCREASED
HOURS/WEEK HOURS/WEEK HOURS/WEEK

LOCATION

% CHANGE
FROM
PRIOR FY

Martin Luther King Jr. Memorial

Library
22 Neighborhood Libraries

54
48

66
63

12
15

22%
30%

3 Neighborhood Libraries - Shared

Sites (Deanwood, NW1, Rosedale)

48

52

8%

Total Open Hours/week 26 locations

1,254

1,597

343

27%

Service Impacts FY13 Q2 - FY14 Q2

KEY PERFORMANCE
INDICATORS
Programs
Program Attendance*
Community Meetings
Community Meeting
Attendance
Circulation
Public Access Computer
Sessions

YTD GOAL

% OF YTD
GOAL
COMPLETION

FY13 Q2

FY14 Q2

% CHANGE
FY14Q2/FY13Q2

2,709

3,016

11%

N/A

N/A

61,755

57,387

-7%

280,267

20%

5,541

5,792

5%

21,560

27%

68,281

66,733

-2%

268,611

25%

816,006

997,758

22%

3,299,121

30%

196,913

252,263

28%

884,241

29%

Key performance results are on track to meet the FY2014 goals. Performance goals were set in each area
based on historical results; expanded hours use expectations, and building opening/closing projections. There
is not a goal set for the number of programs offered.
*Beginning in March 2014, the library began testing a new data collection process designed to capture a
higher level of detail around school engagement. As part of this change in the data collection process, we have
made adjustments to what activities fall in which reporting categories. Consequently, the year on year results
are not directly comparable and we are analyzing the overall impact on the report.

Visitor (Traffic) Counts

DC Public Library has implemented thermal people counters in every location. Thermal imaging technology senses infrared radiation to track traffic
travelling underneath the sensor and monitors multiple people entering and exiting at the same time. Data transmission is communicated wirelessly over
the network, which allows tracking and analysis of the data. Devices are mounted at public entry and exit locations.

LOCATIONS (arranged by Ward)

FY14 Q2

MLK. JR. MEMORIAL LIBRARY

169,679

Ward 1 & 2:
GEORGETOWN (2/1/2014)
MT PLEASANT (4/25/2014)
WEST END
Ward 1&2 Subtotal

10,390
N/A
35,394
45,784

Ward 3:
CHEVY CHASE
CLEVELAND PARK
PALISADES
TENLEY-FRIENDSHIP (1/16/2014)
Ward 3 Subtotal

34,438
62,376
23,059
43,712
163,585

Ward 4:
JUANITA E. THORNTON/SHEPHERD PARK
PETWORTH (2/7/2014)
TAKOMA PARK
Ward 4 Subtotal

19,237
21,403
17,509
58,149

Ward 5:
LAMOND-RIGGS
WOODRIDGE (1/6/2014)
Ward 5 Subtotal

25,655
11,400
37,055

Ward 6:
NORTHEAST (3/6/2014)
NORTHWEST ONE
ROSEDALE (1/16/2014)
SOUTHEAST (1/15/2014)
SOUTHWEST
WATHA T. DANIEL/SHAW (1/7/2014)
Ward 6 Subtotal

8,671
21,244
18,097
9,613
22,089
44,733
124,447

Ward 7:
CAPITOL VIEW
DEANWOOD (3/28/2014)
DOROTHY I. HEIGHT/BENNING (1/9/2014)
FRANCIS A. GREGORY (1/30/2014)
Ward 7 Subtotal

18,165
869
34,071
18,181
71,286

Ward 8:
ANACOSTIA (1/30/2014)
PARKLANDS-TURNER
WILLIAM O. LOCKRIDGE/BELLEVUE (1/7/2014)
Ward 8 Subtotal

30,343
27,361
19,957
77,661

NEIGHBORHOOD LIBRARIES TOTAL

577,967

DCPL TOTAL

747,646

Notes:
Dates are noted beside counters installed in the 2nd Qtr
Ward 1: MLKML is separate, resulting in Mount Pleasant being put with Ward 2 for grouping purposes
Ward 5: Woodridge closed on 12/22/13 to move into the Interim Library
Ward 6: Northeast closed 9/22/12 - 3/21/14,
Southeast closed for water main repair 1/21/14-3/10/14

Story Time Attendance

DCPL offers story times at all 26 locations throughout the year. Story Time programs introduce young children to books, rhymes, music and other
fun activities.

LOCATIONS (arranged by Ward)

FY13 Q2

FY14 Q2

Variance

Variance %

MLK. JR. MEMORIAL LIBRARY

1,846

2,617

771

41.8%

Ward 1 & 2:
GEORGETOWN
MT PLEASANT
WEST END
Ward 1&2 Subtotal

2,688
4,309
1,800
8,797

2,639
3,187
1,425
7,251

-49
-1,122
-375
-1,546

-1.8%
-26.0%
-20.8%
-17.6%

Ward 3:
CHEVY CHASE
CLEVELAND PARK
PALISADES
TENLEY-FRIENDSHIP
Ward 3 Subtotal

3,569
3,150
1,893
2,688
11,300

2,335
4,549
1,164
1,099
9,147

-1,234
1,399
-729
-1,589
-2,153

-34.6%
44.4%
-38.5%
-59.1%
-19.1%

Ward 4:
JUANITA E. THORNTON/SHEPHERD PARK
PETWORTH
TAKOMA PARK
Ward 4 Subtotal

282
2,644
315
3,241

347
1,620
595
2,562

65
-1,024
280
-679

23.0%
-38.7%
88.9%
-21.0%

Ward 5:
LAMOND-RIGGS
WOODRIDGE
Ward 5 Subtotal

194
983
1,177

216
250
466

22
-733
-711

11.3%
-74.6%
-60.4%

Ward 6:
NORTHEAST
NORTHWEST ONE
ROSEDALE
SOUTHEAST
SOUTHWEST
WATHA T. DANIEL/SHAW
Ward 6 Subtotal

0
397
560
2,974
642
4,600
9,173

944
324
606
904
491
4,497
7,766

944
-73
46
-2,070
-151
-103
-1,407

0.0%
-18.4%
8.2%
-69.6%
-23.5%
-2.2%
-15.3%

Ward 7:
CAPITOL VIEW
DEANWOOD
DOROTHY I. HEIGHT/BENNING
FRANCIS A. GREGORY
Ward 7 Subtotal

155
274
546
287
1,262

1,047
224
456
301
2,028

892
-50
-90
14
766

575.5%
-18.2%
-16.5%
4.9%
60.7%

Ward 8:
ANACOSTIA
PARKLANDS-TURNER
WILLIAM O. LOCKRIDGE/BELLEVUE
Ward 8 Subtotal

439
463
132
1,034

301
80
310
691

-138
-383
178
-343

-31.4%
-82.7%
134.8%
-33.2%

NEIGHBORHOOD LIBRARIES TOTAL

35,984

29,911

-6,073

-16.9%

DCPL TOTAL

37,830

32,528

-5,302

-14.0%

Notes:
Ward 1: MLKML is separate, resulting in Mount Pleasant being put with Ward 2 for grouping purposes
Ward 6: Northeast closed 9/22/12 - 3/21/14 misc. items continued to circulate
Southeast was the primary location when Northeast first closed and story times were over capacity,
which have now leveled off.
Southeast closed for water main repair 1/21/14-3/10/14

School-Age Services
Service
Circulation
Programs
Program Attendance
Class Visits*
Class Visit Attendance*
Childrens Computer Use
Tutor.com (Online Homework
Help)

Q2 FY13

Q2 FY14

Variance

Variance %

301,888

401,418

99,530

33.0%

2,055

2,130

75

3.6%

54,017

63,209

9,192

17.0%

426

266

-160

-37.6%

8,226

6,777

-1,449

-17.6%

20,678

25,998

5,320

25.7%

1,440

1,528

88

6.1%

Notes:
Childrens' computer use: Teen Computer use is not reported serparately, it is reported as a total of adult
and teen computer use
Electronic databases: Bookflix & Tumblebooks target ages 0-5
*Beginning in March 2014, the library began testing a new data collection process designed to capture a
higher level of detail around school engagement. As part of this change in the data collection process, we
have made adjustments to what activities fall in which reporting categories. Consequently, the year on
year results are not directly comparable and we are analyzing the overall impact on the report.

Public Computer Use (# of Sessions)

LOCATIONS (arranged by Ward)

FY13 Q2

FY14 Q2

Variance

Variance %

MLK. JR. MEMORIAL LIBRARY

20,281

60,642

40,361

199.0%

Ward 1 & 2:
GEORGETOWN
MT PLEASANT
WEST END
Ward 1&2 Subtotal

6,293
10,643
4,721
21,657

6,896
12,528
3,182
22,606

603
1,885
-1,539
949

9.6%
17.7%
-32.6%
4.4%

Ward 3:
CHEVY CHASE
CLEVELAND PARK
PALISADES
TENLEY-FRIENDSHIP
Ward 3 Subtotal

3,858
4,510
1,485
5,428
15,281

4,219
6,060
1,946
9,640
21,865

361
1,550
461
4,212
6,584

9.4%
34.4%
31.0%
77.6%
43.1%

Ward 4:
JUANITA E. THORNTON/SHEPHERD PARK
PETWORTH
TAKOMA PARK
Ward 4 Subtotal

6,774
12,132
4,857
23,763

6,114
12,956
5,111
24,181

-660
824
254
418

-9.7%
6.8%
5.2%
1.8%

Ward 5:
LAMOND-RIGGS
WOODRIDGE
Ward 5 Subtotal

6,151
8,019
14,170

6,909
4,581
11,490

758
-3,438
-2,680

12.3%
-42.9%
-18.9%

Ward 6:
NORTHEAST
NORTHWEST ONE
ROSEDALE
SOUTHEAST
SOUTHWEST
WATHA T. DANIEL/SHAW
Ward 6 Subtotal

0
8,426
5,405
8,989
7,324
13,017
43,161

2,766
7,670
5,584
3,300
8,160
14,609
42,089

2,766
-756
179
-5,689
836
1,592
-1,072

0.0%
-9.0%
3.3%
-63.3%
11.4%
12.2%
-2.5%

Ward 7:
CAPITOL VIEW
DEANWOOD
DOROTHY I. HEIGHT/BENNING
FRANCIS A. GREGORY
Ward 7 Subtotal

6,876
6,164
11,842
4,339
29,221

7,230
6,112
14,796
7,989
36,127

354
-52
2,954
3,650
6,906

5.1%
-0.8%
24.9%
84.1%
23.6%

Ward 8:
ANACOSTIA
PARKLANDS-TURNER
WILLIAM O. LOCKRIDGE/BELLEVUE
Ward 8 Subtotal

12,053
7,867
10,045
29,965

14,175
9,186
10,571
33,932

2,122
1,319
526
3,967

17.6%
16.8%
5.2%
13.2%

NEIGHBORHOOD LIBRARIES TOTAL

177,218

192,290

15,072

8.5%

DCPL TOTAL

197,499

252,932

55,433

28.1%

Notes:
Ward 1: MLKML is separate, resulting in Mount Pleasant being put with Ward 2 for grouping purposes
Ward 5: Woodridge closed on 12/22/13 to move into the Interim Library
Ward 6: Northeast closed 9/22/12 - 3/21/14
Southeast closed for water main repair 1/21/14-3/10/14

Technology Based Services

Resources

FY13 Q2

FY14 Q2

Variance

Variance %

Database Searches
(In-House & Remote)

112,537

188,217

75,680

67.25%

E-Books Downloaded
Digital Media
(Audio-Music-Video-Magazines)

50,620

68,208

17,588

34.75%

30,853

117,833

86,980

281.92%

Library Catalog Searches

105,370

107,868

2,498

2.37%

Public Computer Use

199,579

252,263

52,684

26.40%

Computer Classes

399

743

344

86.22%

Library Web Page "hits"

465,829

459,279

Social Media Use (Followers)

N/A

14,251

-6,550
N/A

-1.41%
N/A

**Social Media Use counting began in Q2FY13.

Circulation Statistics (Items Checked-Out)

LOCATIONS (arranged by Ward)

FY13 Q2

FY14 Q2

MLK. JR. MEMORIAL LIBRARY

187,026

140,217

Variance:
# Check-Outs
-46,809

Ward 1 & 2:
GEORGETOWN
MT PLEASANT
WEST END
Ward 1&2 Subtotal

35,924
46,245
22,662
104,831

42,693
65,705
26,560
134,958

6,769
19,460
3,898
30,127

18.8%
42.1%
17.2%
28.7%

Ward 3:
CHEVY CHASE
CLEVELAND PARK
PALISADES
TENLEY-FRIENDSHIP
Ward 3 Subtotal

41,883
45,031
26,077
57,206
170,197

44,417
57,935
32,009
65,504
199,865

2,534
12,904
5,932
8,298
29,668

6.1%
28.7%
22.7%
14.5%
17.4%

Ward 4:
JUANITA E. THORNTON/SHEPHERD PARK
PETWORTH
TAKOMA PARK
Ward 4 Subtotal

13,111
28,824
22,226
64,161

15,337
34,772
24,532
74,641

2,226
5,948
2,306
10,480

17.0%
20.6%
10.4%
16.3%

Ward 5:
LAMOND-RIGGS
WOODRIDGE
Ward 5 Subtotal

15,008
14,625
29,633

19,883
9,606
29,489

4,875
-5,019
-144

32.5%
-34.3%
-0.5%

Ward 6:
NORTHEAST
NORTHWEST ONE
ROSEDALE
SOUTHEAST
SOUTHWEST
WATHA T. DANIEL/SHAW
Ward 6 Subtotal

0
8,712
13,442
37,414
14,560
27,958
102,086

39,816
8,351
14,809
18,981
22,065
35,074
139,096

39,816
-361
1,367
-18,433
7,505
7,116
37,010

0.0%
-4.1%
10.2%
-49.3%
51.5%
25.5%
36.3%

Ward 7:
CAPITOL VIEW
DEANWOOD
DOROTHY I. HEIGHT/BENNING
FRANCIS A. GREGORY
Ward 7 Subtotal

9,098
7,140
14,627
12,811
43,676

17,048
7,227
22,078
13,242
59,595

7,950
87
7,451
431
15,919

87.4%
1.2%
50.9%
3.4%
36.4%

Ward 8:
ANACOSTIA
PARKLANDS-TURNER
WILLIAM O. LOCKRIDGE/BELLEVUE
Ward 8 Subtotal

13,831
7,638
11,452
32,921

16,015
8,354
9,487
33,856

2,184
716
-1,965
935

15.8%
9.4%
-17.2%
2.8%

NEIGHBORHOOD LIBRARIES TOTAL

547,505

671,500

123,995

22.6%

DIGITAL LIBRARY

81,473

186,041

104,568

128.3%

DCPL TOTAL

816,004

997,758

181,754

22.3%

Variance %
-25.0%

Notes:
MLKML includes Adaptive Services counts
Ward 5: Woodridge closed on 12/22/13 to move into the Interim Library
Ward 6: Northeast closed 9/22/12 - 3/21/14; misc. items continued to circulate
Southeast closed for water main repair 1/21/14-3/10/14