Quality Characteristics

(a.k.a. "Functional
Requirements" or
"Hows")
Demanded Quality
(a.k.a. "Customer
Requirements" or
"Whats") M
a
x

R
e
l
a
t
i
o
n
s
h
i
p

V
a
l
u
e

i
n

R
o
w


C
a
l i d
a
d

d
e
l
s
o
n
i d
o
C
a
l i d
a
d

d
e
l
m
i c
r
o
f
o
n
o
T
i p
o

d
e

s
e
g
u
r
i d
a
d

d
e

l a

i n
f
o
r
m
a
c
i o
n

Column # 1 2 3 14 16
R
e
l
a
t
i
v
e

W
e
i
g
h
t
x x x
R
o
w

#

Direction of Improvement:
Minimize (), Maximize (), or Target (x)
V
e
l o
c
i d
a
d

d
e

p
r
o
c
e
s
a
m
i e
n
t
o
W
e
i
g
h
t

/

I
m
p
o
r
t
a
n
c
e

L
u
m
i n
o
s
i d
a
d

f
o
t
o
g
r
a
f
i c
a
x
P
e
s
o
D
i m
e
n
s
i o
n
e
s
R
e
s
o
l u
c
i
n

d
e

p
a
n
t
a
l l a
R
e
s
o
l u
c
i
n

d
e

l a
s

c

m
a
r
a
s
D
i s
e

o
C
o
s
t
o
T
i p
o

d
e

c
o
n
e
x
i o
n
e
s
M
u
l t
i p
l e
s

l i n
e
a
s

8 9 10 11 12 13 4 5 6 7

M
u
l t
i p
l e
s

a
c
c
e
s
o
r
i o
s
T
i p
o

d
e

m
a
t
e
r
i a
l
e
l a
b
o
r
a
d
o
17

R
e
s
i s
t
e
n
c
i a

a
l
a
g
u
a
15

V
e
l o
c
i d
a
d

e
n

l a

t
r
a
n
s
f
e
r
e
n
c
i a

d
e

d
a
t
o
s
18
D
u
r
a
c
i o
n

d
e

l a

b
a
t
e
r
i a
C
a
p
a
c
i d
a
d

d
e

a
l m
a
c
e
n
a
m
i e
n
t
o
A
c
t
i v
i d
a
d

s
e
n
s
o
r
i a
l
19 20
x x x x
21 22 23 24
M
a
s

c
a
p
a
c
i d
a
d

d
e

s
i m

c
a
r
d
s
P
a
n
t
a
l l a

t
a
c
t
i l
V
a
r
i e
d
a
d

d
e

t
e
x
t
u
r
a
s
C
o
m
p
o
n
e
n
t
e
s

m
a
s

p
e
q
u
e

o
s
Title: Matriz QFD para un Celular Nuevo
Author: Jarem Javier Gomez -Jorge Piedrahita - Holman Sanabria
Date: 5/23/2014
3
1
Strong Relationship
Moderate Relationship
Weak Relationship
x
Objective Is To Minimize
Objective Is To Maximize
Objective Is To Hit Target

Legend

Strong Positive Correlation

Positive Correlation
Notes:
9
Negative Correlation
Strong Negative Correlation

1 9
2 9
3 9
4 9
5 9
6 9
7 9
8 9
9 9
10 9
11 9
12 9
13 9
14 9
15 9
16 9
17 9
18 9
19 9
20 9
21 9
22 9
23 9
24 9
25 9

Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)

Max Relationship Value in Column
Target or Limit Value
Weight / Importance

Resistente al agua
Sensores para diferentes funciones
Mejor experiencia para juegos
Privacidad
Mayor memoria para informacion.




Alta velocidad de procesamiento

9 9 9 9




Alta resistencia a golpes y rayones
Alta velocidad de navegacin

Ligero

9 9 9 9


9 9

9 9
Seguro
Delgado

Baja posibilidad de ser robado

Amplia gama de accesorios

Pantalla grande


Mejor calidad de imagen


Buena calidad fotogrfica


Estillo agradable(diseo, color)


Bajo costo



Amplia conectividad


Posibilidad de tener mas de un nmero telefonico


Flash en la camara


Mejor calidad de sonido


Mayor claridad de sonido en una llamada


Posibilidad de hacer videollamadas


Bateria de larga duracin




9

9 9 9

9 3 9 9



Relative Weight
0 1 2 3 4 5
Competitive Analysis
(0=Worst, 5=Best)
O
u
r

C
o
m
p
a
n
y
C
o
m
p
e
t
i t
o
r

1
C
o
m
p
e
t
i t
o
r

2
C
o
m
p
e
t
i t
o
r

3
C
o
m
p
e
t
i t
o
r

4
C
o
m
p
e
t
i t
o
r

5
25
x
24
D
i s
p
o
n
i b
i l i d
a
d

d
e

c
o
l o
r
e
s
C
o
m
p
o
n
e
n
t
e
s

m
a
s

p
e
q
u
e

o
s
Our Company Competitor 1
Competitor 2 Competitor 3
Competitor 4 Competitor 5
5 5 5 5 4 4
3 4 2 5 2 4
3 4 3 4 2 2
4 4 4 4 3 3
4 4 3 3 3 5
3 4 3 5 2 3
3 2 3 1 5 3
3 4 4 4 3 3
2 2 3 2 4 1
4 4 3 5 3 5
4 3 3 5 3 3
2 2 3 4 1 2
5 5 5 5 4 5
4 4 3 5 3 2
4 4 3 3 4 3
3 1 3 1 4 3
4 4 3 4 3 3
3 4 4 3 3 3
2 2 4 1 4 5
3 3 2 5 1 3
4 4 4 4 4 4
4 3 4 3 4 5
3 4 4 3 4 4
4 4 3 4 4 5
5 5 4 5 4 4
Powered by QFD Online (http://www.QFDOnline.com)

Quality Characteristics
(a.k.a. "Functional
Requirements" or
"Hows")
Demanded Quality
(a.k.a. "Customer
Requirements" or
"Whats")

x
Objective Is To Minimize
Objective Is To Maximize
Objective Is To Hit Target

Title:
Author:
Date:
Legend

Strong Positive Correlation

Positive Correlation
Negative Correlation
Strong Negative Correlation

9
3
1
Strong Relationship
Notes:
Moderate Relationship
Weak Relationship
21 22 23 24
M
e
j o
r

s
e

a
l
A
c
c
e
s
o

a

a
p
l i c
a
c
i o
n
e
s

y

j u
e
g
o
s
I
m
a
g
e
n

a
d
e
c
u
a
d
a

p
a
r
a

l a

v
i s
t
a
C
a
r
c
a
z
a

c
o
m
p
l e
t
a
m
e
n
t
e

s
e
l l a
d
a
18
A
l t
a
v
o
c
e
s

m
a
s

p
o
t
e
n
t
e
s
19 20
B
l o
q
u
e
o

d
e

s
e
g
u
r
i d
a
d
D
o
b
l e

S
i m
C
a
r
d
17
V
a
r
i e
d
a
d

d
e

a
c
c
e
s
o
r
i o
s
Powered by QFD Online (http://www.QFDOnline.com)
4
R
o
w

#

Direction of Improvement:
Minimize (), Maximize (), or Target (x)
M
a
t
e
r
i a
l e
s

c
o
n

a
m
p
l i a

g
a
m
a

d
e

c
o
l o
r
e
s

y

t
e
x
t
u
r
a
s
.
M
e
m
o
r
i a

e
x
p
a
n
d
i b
l e
.
C
o
n
f
g
u
r
a
c
i
n

d
e

p
r
i v
a
c
i d
a
d

I
n
t
e
r
f
a
z

a
m
i g
a
b
l e
M
e
j o
r
a
r

c
o
n
d
i c
i o
n
e
s

p
a
r
a

f
o
t
o
g
r
a
f
i a
.
B
a
t
e
r
i a

c
o
n

m
a
y
o
r

c
a
p
a
c
i d
a
d

d
e

c
a
r
g
a
.
8 9 10 11 12 15 14 16
R
e
l
a
t
i
v
e

W
e
i
g
h
t
5 6 7 Column # 1 2 3 13
M
a
y
o
r

m
e
m
o
r
i a

R
A
M
.
C
o
n
e
c
t
o
r
e
s

u
n
i v
e
r
s
a
l e
s
M
a
s

m
i c
r
o
f
o
n
o
s
M
a
t
e
r
i a
l e
s

d
e

a
l t
a

c
a
l i d
a
d
C
o
m
p
o
n
e
n
t
e
s

d
e

b
a
j o

c
o
s
t
o
M
e
j o
r

p
r
o
c
e
s
a
d
o
r
M
a
x

R
e
l
a
t
i
o
n
s
h
i
p

V
a
l
u
e

i
n

R
o
w

W
e
i
g
h
t

/

I
m
p
o
r
t
a
n
c
e
M
a
t
e
r
i a
l e
s

m
a
s

l i v
i a
n
o
s
M
a
y
o
r

a
u
t
o
m
a
t
i z
a
c
i o
n

d
e
l
p
r
o
c
e
s
o
C
o
m
p
o
n
e
n
t
e
s

t
e
c
n
o
l o
g
i c
a
m
e
n
t
e

m
a
s

a
v
a
n
z
a
d
o
s
P
r
o
t
o
c
o
l o
s

d
e

C
o
m
u
n
i c
a
c
i
n

u
n
i v
e
r
s
a
l e
s
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Tipo de seguridad de la informacion
Calidad del microfono
Calidad del sonido
Luminosidad fotografica
Multiples lineas
Tipo de conexiones
Costo
Diseo
Resolucin de las cmaras
Dimensiones
Peso
Capacidad de almacenamiento
Actividad sensorial
Pantalla tactil
Variedad de texturas
Relative Weight
Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Componentes mas pequeos
Disponibilidad de colores
Mas capacidad de sim cards
Velocidad en la transferencia de datos
Tipo de material elaborado
Resistencia al agua
Duracion de la bateria
Multiples accesorios
Velocidad de procesamiento
Resolucin de pantalla
Max Relationship Value in Column
Target or Limit Value
Weight / Importance
25 24
V
a
r
i o
s

s
e
n
s
o
r
e
s
C
a
r
c
a
z
a

c
o
m
p
l e
t
a
m
e
n
t
e

s
e
l l a
d
a
Quality Characteristics
(a.k.a. "Functional
Requirements" or
"Hows")
Demanded Quality
(a.k.a. "Customer
Requirements" or
"Whats")
13
M
a
x

R
e
l
a
t
i
o
n
s
h
i
p

V
a
l
u
e

i
n

R
o
w

I
n
t
e
r
f
a
z

i n
t
u
i t
i v
a
S
o
f
t
w
a
r
e

m
a
s

r
o
b
u
s
t
o
A
l t
a

v
e
l o
c
i d
a
d

d
e

p
r
o
c
e
s
a
m
i e
n
t
o
T
a
r
j e
t
a

d
e

v
i d
e
o
M
e
m
o
r
i a

c
o
n

a
l t
a

c
a
p
a
c
i d
a
d

d
e

a
l m
a
c
e
n
a
m
i e
n
t
o
A
l m
a
c
e
n
a
m
i e
n
t
o

c
o
n

m
a
y
o
r

v
e
l o
c
i d
a
d
M
i c
r
o
f
o
n
o

d
e
d
i c
a
d
o

a

s
u
p
r
i m
i r

r
u
i d
o
P
r
o
c
e
s
o

d
e

p
r
o
d
u
c
c
i o
n

c
o
n

R
o
b
o
t
s

a
p
r
o
v
e
c
h
a
n
d
o

e
s
p
a
c
i o
s
.
R
e
l
a
t
i
v
e

W
e
i
g
h
t
P
r
o
c
e
s
a
d
o
r


c
o
n

v
a
r
i o
s

n
u
c
l e
o
s

W
e
i
g
h
t

/

I
m
p
o
r
t
a
n
c
e
A
n
c
h
o

d
e

b
a
n
d
a

d
e

n
a
v
e
g
a
c
i o
n

m
a
y
o
r
Column # 1 2 3 14 16 11 12 8 15 9 10 5 6 7
Powered by QFD Online (http://www.QFDOnline.com)
R
o
w

#

Direction of Improvement:
Minimize (), Maximize (), or Target (x)
4
M
a
t
e
r
i a
l e
s

f
a
b
r
i c
a
d
o
s

c
o
n

m
a
y
o
r

t
e
c
n
o
l o
g
i a
M
e
j o
r
a
r

l a

l i n
e
a

d
e

p
r
o
d
u
c
c
i o
n
.
S
e
n
s
o
r
e
s

m
a
s

p
r
e
c
i s
o
s
E
n
f
o
q
u
e

a
u
t
o
m
a
t
i c
o
C
o
n
t
r
o
l
d
e

B
r
i l l o

e
n

p
a
n
t
a
l l a
B
a
n
d
a
s

a
b
i e
r
t
a
s
17
F
l a
s
h

q
u
e

b
r
i n
d
e

m
a
y
o
r

i l u
m
i n
a
c
i o
n
18
C
a
m
a
r
a

c
o
n

m
a
s

m
e
g
a
p
i x
e
l e
s
M
a
t
e
r
i a
l e
s

d
e

a
l t
a

r
e
s
i t
e
n
c
i a
.
M
e
j o
r

r
e
c
e
p
c
i o
n

d
e

s
e

a
l
d
e

c
e
l u
l a
r
19 20 21 22 23 24
M
e
m
o
r
i a

d
e

R
A
M

m
a
y
o
r

y

m
a
s

r
a
p
i d
a
P
r
o
t
o
c
o
l o
s

y

t
e
c
n
o
l o
g
i a
s

d
e

c
o
m
u
n
i c
a
c
i
n

A
v
a
n
z
a
d
o
s
B
a
t
e
r
i a

c
o
n

m
a
s

c
e
l d
a
s

d
e

c
a
r
g
a
D
e
s
c
a
r
g
a

d
e

A
p
l i c
a
c
i o
n
e
s

O
n
l i n
e
Title:
Author:
Date:
3
1
Strong Relationship
Moderate Relationship
Weak Relationship
x
Objective Is To Minimize
Objective Is To Maximize
Objective Is To Hit Target

Legend

Strong Positive Correlation

Positive Correlation
Notes:
9
Negative Correlation
Strong Negative Correlation

1 9
2 9
3 9
4 9
5 9
6 9
7 9
8 9
9 9
10 9
11 9
12 9
13 9
14 9
15 9
16 9
17 9
18 9
19 9
20 9
21 9
22 9
23 9
24 9
25 9

Max Relationship Value in Column
Target or Limit Value
Weight / Importance



Mejor procesador
Mayor memoria RAM.
Materiales con amplia gama de colores y texturas.
Variedad de accesorios
Altavoces mas potentes

Memoria expandible.

9 9 9
Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)

Carcaza completamente sellada

Varios sensores
Mejor seal

9 9 9

9 9 9 9

Bloqueo de seguridad
Doble SimCard

Mayor automatizacion del proceso


Materiales mas livianos


Componentes tecnologicamente mas avanzados


Protocolos de Comunicacin universales


Conectores universales


Mas microfonos


Materiales de alta calidad


Componentes de bajo costo


Confguracin de privacidad


Interfaz amigable


Mejorar condiciones para fotografia.


Bateria con mayor capacidad de carga.


Acceso a aplicaciones y juegos


Imagen adecuada para la vista

9 9

9 9 9

9 3 9 9



Relative Weight
25 24
P
a
n
t
a
l l a

t
a
c
t
i l
c
o
n

m
a
s

p
r
e
c
i s
i o
n

d
e

d
e
t
e
c
c
i o
n
D
e
s
c
a
r
g
a

d
e

A
p
l i c
a
c
i o
n
e
s

O
n
l i n
e

Quality Characteristics
(a.k.a. "Functional
Requirements" or
"Hows")
Demanded Quality
(a.k.a. "Customer
Requirements" or
"Whats")

x
Objective Is To Minimize
Objective Is To Maximize
Objective Is To Hit Target

Title:
Author:
Date:
Legend

Strong Positive Correlation

Positive Correlation
Negative Correlation
Strong Negative Correlation

9
3
1
Strong Relationship
Notes:
Moderate Relationship
Weak Relationship
21 22 23 24
P
u
e
r
t
o

m
i c
r
o
U
S
B
F
l a
s
h

L
E
D

d
e

g
r
a
n

p
o
t
e
n
c
i a
a
c
e
l e
r
o
m
e
t
r
o
A
n
t
e
n
a

a
m
p
l i f
i c
a
d
o
r
a

d
e

s
e

a
l
18
A
l t
a
v
o
c
e
s

d
e

a
l t
a

r
e
s
i s
t
e
n
c
i a

e
l e
c
t
r
i c
a
19 20
S
i s
t
e
m
a

d
e

c
o
n
t
r
o
l
p
o
r

r
e
a
l i m
e
n
t
a
c
i o
n

d
e

l o
s

m
i c
r
o
f
o
n
o
s
P
a
n
t
a
l l a

d
e

G
o
r
i l l a

G
l a
s
s
17
B
l u
e
t
o
o
t
h
Powered by QFD Online (http://www.QFDOnline.com)
4
R
o
w

#

Direction of Improvement:
Minimize (), Maximize (), or Target (x)
W
i -
F
i
G
i r
o
s
c
o
p
i o
O
S

A
n
d
r
o
i d

4
.
4

k
i t
-
k
a
t

a
c
t
u
a
l i z
a
b
l e
N
a
v
e
g
a
c
i o
n

4
G
S
e
n
s
o
r

d
e

l u
z

y

p
r
o
x
i m
i d
a
d
S
e
n
s
o
r

d
e

h
u
e
l l a

d
a
c
t
i l a
r
8 9 10 11 12 15 14 16
R
e
l
a
t
i
v
e

W
e
i
g
h
t
5 6 7 Column # 1 2 3 13
F
a
b
r
i c
a
c
i o
n

e
n

c
e
l d
a

d
e

m
a
n
u
f
a
c
t
u
r
a

a
u
t
o
m
a
t
i z
a
d
a

c
o
n

r
o
b
o
t
s
M
e
m
o
r
i a

R
A
M

L
P

D
D
R
3

1
6
0
0
T
a
r
j e
t
a

d
e

v
i d
e
o

A
d
r
e
n
o

4
2
0
M
e
r
i a

m
i c
r
o
S
D

d
e

6
4

G
b

c
l a
s
e

1
0
S
l o
t

p
a
r
a

d
o
s

s
i m

c
a
r
d
s
P
r
o
c
e
s
a
d
o
r

o
c
t
a
-
c
o
r
e

d
e

2
.
7

G
H
z
M
a
x

R
e
l
a
t
i
o
n
s
h
i
p

V
a
l
u
e

i
n

R
o
w

W
e
i
g
h
t

/

I
m
p
o
r
t
a
n
c
e
C
a
m
a
r
a

C
m
o
s

d
e

1
6

M
e
g
a
P
i x
e
l e
s
P
a
n
t
a
l l a

t
a
c
t
i l
c
a
p
a
c
i t
i v
a
P
a
n
t
a
l l a

f
u
l l
H
D

s
u
p
e
r

A
M
O
L
E
D

d
e

5
.
1
"
C
a
r
c
a
z
a

e
n

f
i b
r
a

d
e

c
a
r
b
o
n
o
1 9
2 9
3 9
4 9
5 9
6 9
7 9
8 9
9 9
10 9
11 9
12 9
13 9
14 9
15 9
16 9
17 9
18 9
19 9
20 9
21 9
22 9
23 9
24 9
25 9
9 3 9 9 9

9 9 9

Enfoque automatico

Sensores mas precisos

Mejorar la linea de produccion.

Materiales fabricados con mayor tecnologia

Interfaz intuitiva

Software mas robusto

Proceso de produccion con Robots aprovechando
espacios.

Microfono dedicado a suprimir ruido


Almacenamiento con mayor velocidad

Tarjeta de video

Alta velocidad de procesamiento

9 9 9 9

9 9 9 9

Materiales de alta resitencia.

Mejor recepcion de seal de celular

Protocolos y tecnologias de comunicacin
Avanzados


Bateria con mas celdas de carga
Relative Weight
Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)

Descarga de Aplicaciones Online
Pantalla tactil con mas precision de deteccion
Memoria de RAM mayor y mas rapida
Ancho de banda de navegacion mayor
Control de Brillo en pantalla
Flash que brinde mayor iluminacion
Camara con mas megapixeles

Bandas abiertas

Procesador con varios nucleos

Memoria con alta capacidad de almacenamiento

Max Relationship Value in Column

Target or Limit Value
Weight / Importance

9 9 9

25 24
B
a
t
e
r
i a

d
e

l i t
i o

d
e

7
2
0
0

m
A
h
A
n
t
e
n
a

a
m
p
l i f
i c
a
d
o
r
a

d
e

s
e

a
l
9 9

Use of this template constitues acceptance of the terms associated with its use, including an
understanding that this template is provided "as is" with no warrantees expressed or implied by
QFD Online. For a complete list of the terms associated with the use of this template, please visit:
Updated versions of this template (along with other valuable comments and instruction regarding
its use) can be obtained at the following location:
http://www.qfdonline.com/templates/
http://www.qfdonline.com/about/terms-of-use/
This template was distributed by QFD Online or one of its Template Sponsors.
Resale or redistribution of this template by entities other than QFD Online or its Template
Sponsors is strictly prohibited. Inquiries about obtaining redistribution rights to QFD Online's
templates can be submitted through the following URL:
http://www.qfdonline.com/templates/template-sponsorship/
Template Name:
Version:
Release Date:
http://www.qfdonline.com/templates/comments/
Traditional House of Quality (Large)
1.2.15.0
January 15, 2008
If you have any questions, comments, requests, or suggestions regarding this template, please
submit them via the following discussion forum for this template: