Its Macs World, We Just Live in It

When analyzing the market for Apple Mac books, looking at orters ! "orces Model is a
great #ay to start$ We kno# that the five forces are buyer po#er, supplier po#er, threats of ne#
entry, rivalry among e%isting firms and threat of substitute products$
&here isnt much po#er to the buyer in the market for Mac books$ Why' (ecause Mac
books are impossible to substitute if #hat you #ant is a Mac$ &here is no other company that can
match the Mac e%perience #ith their line of laptops$ &hey can mimic the design of the laptop but
can never replicate the Apple )perating *ystem #hich differs from Windo#s )*, #hich is the
most popular installed )* in all laptop companies$ eople may initially choose Macs because its
the ne# fad, all their friends have it, or maybe they #ere convinced by Apples marketing$
+o#ever, people #ill stay #ith Mac if and only if they like the )perating *ystem better$ And
#hy #ouldnt they' Apples )* is supposed to be more user friendly than Windo#s$ With all
these reasons given, and the demographic of Apples target market #hich #ill be discussed later,
Apple Mac books have the advantage by having more supplier po#er than buyer po#er$
,oming off the last point, Mac books have strong supplier po#er$ Many of the reasons
for #hy buyers dont have po#er are the same reasons #hy Macs have supplier po#er$ &here is
nothing out in the market that is like Apple Mac books so there is no reason to make it cheaper
than it needs to be$ In fact, Macs are kno#n to be more e%pensive than other companies$ eople
#ho buy Macs kno# that they are buying a high-end and different product and therefore are
#illing to pay for that price$
Mac is the main product in Apples laptop line$ *o #hen looking at threats of ne# entry,
#e must look at the laptop market$ ,ompetition is high and barriers for entry are even higher for
ne# laptop companies$ ,ompanies like .ell, *ony, and + have been staple household names so
even if it #erent for Mac books entry into the market #ould still be tough$ In this part of the
model, Macs and other laptops are on the same side because they are both already in the market$
&his section is in regards for those firms that #ish to enter the market$ If you are an electronic
company that is a staple household name for other electronics, the barriers of entry may not be as
high and you may even be profitable$ (ut if you are a ne# firm, a ne# name, good luck$
/veryone is a rival of Apple Mac books$ Mac books are one of a kind and stand alone$
.ell, *ony, + etc$ may all be different laptop companies but they all have the same )*
installed, #hich is Windo#s )*$ *o one could argue that Macs rival is Windo#s because of their
)perating *ystems$ 0o matter ho# you #ant to look at it, Macs are still in a league of their o#n
because there is nothing like a Mac book, therefore creating a rival in all of the other laptop
companies and products$
As far as threats go, the only threats to Mac books are other Apple products$ In terms of
sales, Mac books had more sales than + and *ony in 1231$ *o clearly people arent substituting
Mac books for other laptop companies$ +o#ever, Mac books accounted only for 3!4 of Apples
sales$ 3!4 of Mac sales resulted in 15$11 (illion in revenue for Apple so the only products
holding Mac books do#n are other Apple products$ 6*eekingalpha$com7
After looking over orters ! "orces Model, #e looked over the Marketing Mi%ed
8ariables #hich consist of ! environments9 competition9 social:cultural9 political:legal9
economic9 and technology$
Macbooks are indirectly competitive products because they can be substituted and can be
substitutes for other companies including other products$ Macbooks compete #ith other types of
,s, tablets, and even desk computers$ Macbooks have many competitive advantages because
of the product itself and the company in general$ Macbooks have a sleek, smooth, graceful like
design for starters$ &he )* for Macs are supposedly more user friendly than Windo#s )*$ &he
company does an e%cellent ;ob in marketing this product$ &he marketing they do is some of the
best #e #ill see for decades$ /veryone has seen an advertisement for a Macbook #hether it #as
on &$8$, the sub#ay, a ta%i, a magazine9 there is no #ay to avoid them$
In regards to &echnological /nvironment, the Macbook is a #ork of genius$ It almost
never gets a virus, the protection is like no other laptop out there yet it is lighter and easier to
carry than anything else out there$ *teve Jobs perfected this product because he #as a
perfectionist and he created a perfect product$ &he )*, once again, #ins over customers because
it is user friendly, and the specifications of it on top of that fact makes the product a
technological #ork of art$ 6###$techne#s#orld$com7
&he economy in the #orld of Macbooks is different from the economy of the #orld in
Apple$ In the first <uarter of 1235, Apple made a record =!>$! billion in revenue but Macbook
sales #ent do#n to >$3 million this <uarter compared to !$1 million in last years first <uarter$
&he only enemies of Apples Macbook are Apples ihones and iads$ 6###$apple$com 7
All of these great things about the Macbook have made itself into the 1222s culture and
society$ &he Macbook has literally revolutionized the laptop industry and the generation of
students in high school, college, and young adults$ If you look back at the most memorable
things in the 1222s and early 1232s the Macbook is definitely in that picture$