Think You're Ready For SaaS? Think Again! - 9 Common SaaS Misconceptions To Avoid

Originally presented at SoftwareCEO Software University 11/12/2009
Think you're ready for SaaS?

Think again!
http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved
For the record... I’m a big fan of SaaS
Many more benefits to

All of the known end- the SaaS vendor & end
user reasons user due to Network
Effect
Allows end-users to Business Scalability for

focus on business both the vendor & the
problems not tech client
Why does it matter if you know what SaaS is?
Revenue Modeling,
SaaS vendors take on
Generation, and
all of the burden for
Recognition are more
their clients
complex
One code-base serves

All aspects of SaaS
multiple markets
differ from Legacy
without modification
Software; sales,
& with an in-built
software dev, etc.
revenue model
If you think SaaS is...
1. Just another software delivery model

2. A way to deliver cheap software
3. A market
4. Another name for subscription pricing
5. Anything in “the cloud”
6. An easy sale: If you build it, will they come?
7. Just another version of your software
8. Right for your firm since everyone else is doing it
9. A ticket to easy success w/ the right checklist
If you think that SaaS is any of those 9 items...
There is a really good chance you will...
*
FAIL!
* A bad thing; lets try to avoid that
SaaS is not... just another software delivery model
Single-Instance,
Web-Native
Multi-Tenant
About Rules, Unique Business

not Exceptions Architecture
Legacy Software Business Structure
Intellectual
Marketing
Property
Revenue
Technology
Model
Loosely-coupled, at best
SaaS Business Architecture
Intellectual
Marketing
Property
Network
Centricity
Technology Revenue Model
All aspects are tightly coupled

SaaS is not... a way to deliver cheap software
SaaS has the potential

SaaS doesn’t have to
to provide more
be “Software-Lite”
value than on-prem
Vendor takes on Maybe SaaS should

burden of infra, cost more than
governance, Legacy Software due
compliance, etc. to value-add
SaaS is not... a market
The market is the

SaaS is a Business vertical, industry, etc.
Architecture who will buy your
offering
Don’t model your Competitors, SaaS or

product, pricing, etc. not, drive market
after other SaaS expectations.
offerings outside of Are you in a position
your market to challenge those?
SaaS is not... another name for subscription pricing
SaaS is not another Subscriptions are only

name for subscription 1 of 7 Revenue
pricing Streams
Even within
Subscriptions there Key is to be aligned
are many options: with your market
Metric/Timeframe
SaaS Revenue Modeling
Intellectual Products
Marketing
Property Subscriptions Ecosystem
Network Network
Centricity Effect
Services Advertising
Revenue
Technology
Model Ancillary
Revenue Model consists of Revenue Streams

Revenue Model is not Pricing Strategy
Revenue Pricing
separate
Model Strategy
Revenue Model + Vertically Aligned Pricing = Agility
SaaS is not... anything in the cloud
Single-instance Web
Just because its on the Apps, ASP, Cloud
web doesn’t make it servers, private
SaaS clouds, etc. are not
SaaS
PaaS, IaaS, API-based

systems probably
SaaS is UI Agnostic
meet definition of
SaaS
SaaS is not... an easy sale; if you build it, will they come?
Are there channels?

Some companies,
Know your market industries, regions,
etc. only buy through
3rd parties. Period.
The sales department On-boarding,

is not obsolete no implementation,
matter how much you integration & change
want that to be the management are still
case real issues
SaaS is not... just another version of your software
Hybrid is hard! So
much more than Organization issues,
managing “two technology problems,
branches of source etc.
code”
One-off versions
break the SaaS model Customization is the
& its eliminate many death nell of a SaaS
of the benefits to both vendor
the vendor & client
SaaS is not... the right move since everybody else is doing it
Is your organization
Is your market ready?
ready?
Internal structural,
Market culture, laws/
cultural, & financial
governance, and
challenges can kill a
mindset must be
SaaS business before it
aligned
starts
SaaS is not... a ticket to easy success with the right checklists
Might be good at 60k There is no silver

foot level bullet
Blanket statements
about different
Every company &
businesses in different
market is different
markets are usually
not valid
Get the detailed guide to the
7 SaaS Revenue Streams with examples:
http://saasrevenue.com/7streams.html
If this is a SaaS Revenue Model emergency

put down the mouse and call us:
(972) 200-9317
http://saasrevenue.com

Think You're Ready For SaaS? Think Again! - 9 Common SaaS Misconceptions To Avoid

Загружено:

Сведения о документе

Оригинальное название

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

Think You're Ready For SaaS? Think Again! - 9 Common SaaS Misconceptions To Avoid

Загружено:

Авторское право:

Доступные форматы

Originally presented at SoftwareCEO Software University 11/12/2009

Think you're ready for SaaS?

Many more benefits to

Allows end-users to Business Scalability for

One code-base serves

1. Just another software delivery model

* A bad thing; lets try to avoid that

About Rules, Unique Business

Technology Revenue Model

All aspects are tightly coupled

SaaS has the potential

Vendor takes on Maybe SaaS should

The market is the

Don’t model your Competitors, SaaS or

SaaS is not another Subscriptions are only

Revenue Model consists of Revenue Streams

Revenue Model + Vertically Aligned Pricing = Agility

PaaS, IaaS, API-based

Are there channels?

The sales department On-boarding,

Might be good at 60k There is no silver

If this is a SaaS Revenue Model emergency

Вам также может понравиться