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Aquafina

From Wikipedia, the free encyclopedia


Aquafina

Type Water Beverage
Manufacturer PepsiCo
Country of origin United States
Introduced 1994
Website aquafina.com
Aquafina is a brand of purified bottled water products produced by PepsiCo, consisting of both
unflavored and flavored water. The Aquafina brand name is also licensed for use on multiple skin
care products, including lip balm and wrinkle cream.
[1]
It was first distributed in Wichita, Kansas in
1994, before becoming more widely sold across the United States, Spain, Canada, Lebanon,
Turkey, the GCC countries, Iran, Egypt, Vietnam, Pakistan and India. As of 2009, Aquafina
represented 13.4 percent of domestic bottled water sales in the United States, making it the number
1 bottled water brand as measured by retail sales.
[2]
Its primary competition
includes Aqua (Indonesia), Aqua Minerale (Greece),Dasani (United States), Aqua Pura (United
Kingdom) and Aquasource (Australia).
Contents
[hide]
1 Product variants
2 Packaging
3 Sponsorship
4 Litigation
5 References
6 External links
Product variants[edit]


Aquafina FlavorSplash in a grocery store display cooler
Aquafina Pure Water, the primary unflavored product produced under the Aquafina brand, is derived
from local municipal tap water sources and goes through a purification process that
incorporates reverse osmosis, ultraviolet and ozone sterilization.
[3]
Beginning on July 27, 2007, a
disclaimer was added to each bottle of Aquafina, stating the water comes from a "public
source".
[4]
Aquafina uses the term "Purified Drinking Water" in reference to the product on its labeling
in the United States.
[5]
In Canada, the current 1.5 litres (51 US fl oz) bottle of water displays
"Demineralized Treated Water". In response to concerns amongst environmental advocates who
raised question over the disclosure of water sources, a PepsiCospokeswoman stated, "if this helps
clarify the fact that the water originates from public sources, then it's a reasonable thing to do."
[4]

Flavored variations are also produced under the Aquafina brand name all of which are labeled as
containing no caloriesand no carbohydrates.
[6]
Aquafina FlavorSplash, first introduced in 2005,
[7]
is a
flavored water product line which is non-carbonated and artificially sweetened with Sucralose. As of
2011, it is produced in six flavors: Grape, Strawberry Kiwi, Wild Berry, Raspberry, Lemon, and
Peach Mango.
[8]
Aquafina Sparkling is a carbonated line of flavored water; however its production
was discontinued in the U.S. in late 2010.
[8]
Other former products included Aquafina Alive (a low
calorie, vitamin-enhanced water beverage introduced in 2007 and discontinued in
2009)
[9]
andAquafina plus+ (a low calorie flavored water labeled as a vitamin supplement) both of
which have been discontinued in the U.S.
[10]
As of 2011, the "Sparkling" and "plus+" lines were still in
production in other markets such as Canada.
[11]

Packaging[edit]

Eco-Fina bottle, introduced in 2009
Aquafina is distributed in 12 US fluid ounces (0.35 l), 500 millilitres (17 US fl oz), 20 US fluid ounces
(0.59 l), 24 US fluid ounces (0.71 l), 1 litre (34 US fl oz), 1.5 litres (51 US fl oz) bottles. The bottled
water industry has drawn criticism for the production and distribution of plastic product packaging,
which consumes additional petrochemicals.
[12]

The packaging has evolved from its original iteration for the purpose of partially offsetting
environmental impacts of production and shipment. This has primarily involved packaging weight
reduction. The weight of Aquafina bottles was reduced by approximately 50%, to 10.9 grams
(0.38 oz), with a packaging redesign in 2009 which, according to the company, resulted in the use of
75 million fewer pounds of plastic during the production process.
[2]

Sponsorship[edit]
Since shortly after its inception, the promotion of Aquafina has involved sports sponsorships. As of
2011, it is listed as being an official sponsor of Major League Soccer, the Professional Golf
Association, the Arizona Diamondbacks and the Carolina Panthers.
[13]
Its packaging also states that
it is the "official water of Major League Baseball", which has been the case since the beginning of the
2008 MLB season.
[14]

Litigation[edit]
Charles Joyce and James Voigt won a $1.26 billion judgment against PepsiCo after saying that the
company had created Aquafina by stealing their idea to sell purified bottled water.
[15]
This judgment
was vacated on November 6, 2009, when it was discovered that PepsiCo had failed to respond to
the lawsuit due to a misplacement of the paperwork.
[16]

References[edit]
1. Jump up^ "Pepsi's Aquafina Launching a Skincare Brand". Bella Sugar. May 18, 2007.
Retrieved January 20, 2011.
2. ^ Jump up to:
a

b
"PepsiCo Launches Industry's Lightest Water Bottle". Green Biz. March 25,
2009. Retrieved January 20, 2011.
3. Jump up^ "Frequently Asked Questions -Purification". Aquafina. Retrieved January 21, 2011.
4. ^ Jump up to:
a

b
Mainland, Alexis (August 14, 2007). "How Do You Take Your Water?".The New
York Times. Retrieved January 21, 2011.
5. Jump up^ "Aquafina Purified Drinking Water Labeling". Environmental Working Group.
Retrieved January 21, 2011.
6. Jump up^ "Info by product Aquafina". Pepsi Product Nutrition Facts. Retrieved January 21,
2011.
7. Jump up^ Mercer, Chris (September 29, 2005). "Sports drinks lead PepsiCo sales
rise".Beverage Daily. Retrieved January 20, 2011.
8. ^ Jump up to:
a

b
"Products". Aquafina Web Site; Products section. Archived from the original on
February 3, 2011. Retrieved January 20, 2011.
9. Jump up^ "PepsiCo, Inc. Global Research Report". Off the Record Research. January 10, 2007.
p. 2. Archived from the original on July 14, 2011. Retrieved February 18, 2012.
10. Jump up^ "Pepsi-Cola North American Brands List". PepsiCo, Inc. Archived from the original on
December 21, 2010. Retrieved January 21, 2011.
11. Jump up^ "Pepsi-Cola Brands List Canada". PepsiCo Canada. Retrieved January 21, 2011.
12. Jump up^ Gunther, Marc (April 25, 2007). "Bottled water: No longer cool?". CNN Money /
Fortune Magazine. Retrieved January 20, 2011.
13. Jump up^ "Aquafina (Sports Sponsorship)". Bottled Water Web. Archived from the original on
January 3, 2011. Retrieved January 21, 2011.
14. Jump up^ Lefton, Terry (March 17, 2008). "Its clear: Aquafina now Pepsis lead brand with MLB
sponsorship". Sports Business Daily. Retrieved January 21, 2011.
15. Jump up^ Blaine, Charlie (October 28, 2009). "PepsiCo hit with $1.26 billion judgment".
msn.com. Archived from the original on November 1, 2009. Retrieved October 28, 2009.
16. Jump up^ Vielmetti, Bruce (November 6, 2009). "Judge scraps $1.26 billion judgment against
Pepsi". jsonline.com.

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