1.

View Report DetailsIndian Spirits Market Trends & Opportunities [2012-2017]

2. View Report DetailsExecutive SummaryDrinking practices vary substantially among different
countries and different masses, despitethat both alcoholic beverages and non alcoholic beverages
are very popular among all ages ofpeople. The alcoholic drinks market is broadly classified into five
classes, starting from beers,including wines, hard liquors, liqueurs and others. The Indian alcoholic
beverages market hasbeen growing rapidly for the last ten years, due to the positive impact of
demographic trendsand changes like rising income levels, changing age profile, changing lifestyles
and reductionin beverage prices. Similarly non-alcoholic drinks market is broadly classified into
carbonateddrinks, non-carbonated drinks and hot beverages. These include juices, energy
drinks,carbonated drinks, tea, coffee and bottled water.This report focuses on spirits market of India,
which includes vodka, rum, whiskey, brandyand gin. India is considered to be a lucrative unexplored
destination for alcoholic drinks byseveral international companies operating in saturated alcoholic
beverages markets of Europeand the US. Indias alcoholic beverage market has grown steadily in
the last 5 years. It is thesecond largest market for spirits and has been growing at a CAGR of about
10% for last tenyears. Growing urban population, increasing disposable income, changing social
norms are thefactors driving this growth in spirits market of India. The Indian scenario of alcohol
industry isunlike the global pattern. In west, traditionally the consumption of beer and wine is
highwhere as Indians are consumers of hard liquor like scotch and whiskey. Indians are
consideredto be pre ordained whiskey drinkers as it accounts for about 70% of the market. The
Indianspirits market is also facing some challenges like regulation norms from
government,environmental issues and other social factors influencing the society.Although the spirits
segment is very fragmented, with country liquor, IMFL and internationalplayers serving the market,
about 86% of the market is catered by few major players likeUnited Spirits Limited (USL), Radico,
Jagatjit and Mohan Meakins. The market consists of five
3. segments: whiskey, rum, vodka, brandy and gin. Whiskey has The market consists of
fivesegments: whiskey, rum, vodka, brandy and gin. Whiskey has the largest market share inIndia.
Some of the popular brands are Officers Choice, McDowells No.1, Bagpiper, Royal Stag,Old Tavern
and Original Choice. The other emerging drink is Vodka which is marking itspopularity among youth
in metro cities and tier2 and tier3 cities as well. Brandy is an old spiritand is popular among aged
group population of the country.Many international brands are coming to India through mergers, tie
ups and acquisitions.Recently the worlds biggest brand Diageo announced a complex deal, which
will see Diageoinitially acquiring 27.4% stake in United Spirits for a medium term, United Spirits will
emergefrom Diageos premium global brands and export opportunity. Once the deal is done,
aroundINR 3,300 crore (approximately US$7.06 billion) will flow into United Spirits, a large part
ofwhich will be used to repay its huge debt, which is currently at over INR 8,000 crore(approximately
US$17.14 billion). Such mergers and acquisitions are expected to bringdynamic changes in the
Indian liquor industry.
4. Global Spirits Market : OverviewThe global spirit market enjoyed a period of phenomenal growth
leading up to therecession of 2009. It has fared well since then as the economy recovered.
Growthpicked up in 2010 and 2011, helped by strong sales of whisky and vodka indeveloping
economies. Global Spirits Market Size (US$ Billion) Global Spirits Market Size Forecast (US$ Billion)
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 There has been a notable
growth in the worldwide market for Spirits in the past few years, and this growth is projected to reach
estimated to grow at a CAGR of ..% during 2012-17 The major
growth drivers of the market are
5. Indian Spirits Market : OverviewIndia is one of the fastest-growing alcohol markets in the world.
Almost 70% ofalcohol in south-east Asia is produced in India. Besides, Indias contribution in
totalalcohol beverage imports in the region is nearly 10 per cent. Owing to its strongeraffinity for hard
liquor, the Indian market is dominated by whiskey. Indian Spirits Market Size (US$ Billion) Indian
Spirits Market Size Forecast (US$ Billion) 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
2016 2017 The Indian Spirits market grew at a compound annual growth rate of ..% for the 5
year period between 2006 and 2011 due to The Indian spirits
market is further expected to witness a consistent growth for the coming years at a CAGR of ..%
6. Market TrendsTrends Among Women Drinking age and trends among youth
. .
. .

.. .. Growing
culture of Pubs, Discs and Bar .
.
..
7. Table of Contents1. Executive Summary 7.1 Drinking age and trends among youth2.
Understanding Alcohol Market 7.2 Trends Among Women3. Global Spirits Market Analysis 7.3
Growing culture of Pubs, Discs and Bar 8. Competitors Analysis3.1 Market Size 8.1 Porters Five
Forces Analysis3.1.1 Segment Analysis 8.2 Company profile3.2 Market Share 8.2.1 United Spirits
Limited3.2.1 Regional Analysis 8.2.2 Jagatjit3.2.2 Segment Analysis 8.2.3 Tilak Nagar 8.2.4
Radico4. Indian Spirits Market Analysis 8.2.5 Mohan Meakin4.1 Market size 9.
Recommendations4.1.1 Segment Analysis 10. About Us4.2 Market Share4.2.1 Regional
Analysis4.2.2 Segment analysis4.2.3 Competitors Analysis4.3 Pricing Analysis5. PEST Analysis6.
Indian spirit market: Drivers & Challenges6.1 Drivers6.2 Challenges7. Alcohol Market Trends
8. List of ChartsFigure1: Overview Of Basic Dry Grind Process Of Fuel Alcohol ProductionFigure 2:
Global Spirits Market Size, By Value, 2006-11 (US$ Billion)Figure 3: Global Spirits Market Size, By
Value, 2012-17 (US$ Billion)Figure 4: Global Spirits Market Size, By Volume, 2006-11 (Million of 9
liter cases)Figure 5: Global Spirits Market Size, By Volume, 2012-17 (Millions of 9 liter cases)Figure
6: Global Market Share By Region, 2011Figure 7: Global Market Share By Region, 2017Figure 8:
Indian Liquor Industry Break-Up, 2011Figure 9: Indian Spirits market Size, By Value, 2006-11(US$
Billion)Figure 10: Indian Spirits market Size, By Value, 2012-17(US$ Billion)Figure 11: India Spirits
Market Size, By Volume, 2006-11(million cases)Figure 12: India Spirits Market Size Forecast, By
Volume, 2012-17(million cases)Figure 13: India Whiskey Market Size, By Volume, 2006-11(Million
cases)Figure 14: India Whiskey Market Size Forecast, By Volume, 2012-17 (Million cases)Figure 15:
India Rum Market Size, By Volume, 2006-11(million cases)Figure 16: India Rum Market Size
Forecast, By Volume, 2012-17(Million cases)Figure 17: India Vodka Market Size, By Volume, 2006-
11(Million cases)Figure 18: India Vodka Market Size Forecast, By Volume, 2012-17(Million
cases)Figure 19: India Brandy Market Size, By Volume, 2006-11(mn cases)Figure 20: India Brandy
Market Size Forecast, By Volume, 2012-17(Million cases)Figure 21: India Gin Market Size, By
Volume, 2006-11(Million cases)Figure 22: India Brandy Market Size Forecast, By Volume, 2012-
17(Million cases)
9. View Report DetailsFigure 23: Region wise Break-Up, 2011Figure 24: Indian Spirit market Share,
By Volume, 2011Figure 25: Indian Spirit market Share, By Volume, 2017Figure 26: Indian Spirit
market Share, By major players, 2011Figure 27: Gross Domestic Product of India, 2002-11 (US$
Billion)Figure 28: Gross Domestic Product per Capita/Purchasing Power Parity of India, 2002-
11(US$)Figure 29: Population of India, 1951-2011 (Millions)Figure 30: Urban Population Growth
Rate in India, 2002-10Figure 31: Indias Growing Urban Population (Million)Figure 32: Porters Five
Forces AnalysisTablesTable 1: Global consumption of Alcohol, by volume, 2006-11 (in Million of 9
liter cases)Table 2: Global consumption of Alcohol, by volume, 2012-17 (in Million of 9 liter cases)