Introducing eShop4Golf

And doing it profitably!

The Secret to Successful Golf Operations
Member
/Regular
Count
Facility
/Services
Utilization
Operational
Results
Health
Index
+ + =
+ + =
+ + =
+
+
- +
Generate New
Online Revenues
An Opportunity to Increase Revenues & Satisfaction
Increase
Current Revenues

Member / Regular
Satisfaction

Shopping
Dollars
eCommerce
on YOUR
website
Grow Revenues
with Online
Store Credits
Opportunities
beyond the wall
of the shop
Shopping
Dollars
eShop INSIDE Your Website
Members / Regulars
shop with you and stay
on your website
Drop Ship
How it Works
eShop Integrated Into
Country Club Website
OEM
Drop Ship
Catalog of
Premium OEMs
Members Buy on
Country Clubs Website
Financial Flow
Retailers
OEM
Taxes
Credit Card
Other
eShop
Remit
Buys on
CC eShop
Retain The Lion Share of The Margin
MAP/Retail $ 100.00
less 10% Discount $ -10.00
less Wholesale $ -50.00
less Credit Card Fee $ -2.70
less eShop Fee $ -8.00 (6% Hard Goods, 8% Soft Goods)
Due Retailer $ 29.30
no staffing, no ordering, no receiving, no unboxing,
no inventorying, no merchandising, etc.
Increase Revenues with Online Store Credits
Give Consumer
30 Online Store Credits
N
Is Consumer Renting A
$20 Golf Cart?
Would Consumer Rent
With
Online Store Credits?
$0
N
not much
you can do
$20.00
$62.00*
vs. $20
$62.00
vs. $0
win/win Y
Y
Course Gets
N
Y
buys a driver
$369.99
(399 30)
deduct
Wholesale

Credit Card

eShop

= Retailer

Cart .
$293 $11 $24 $42 $20
*
& & +
buys driver
buys driver
The Magic of Online Store Credits

Savings
Online

New
Online
Purchases

More
On-Course
Purchases

More
Shopping
Dollars
More
On Course
Purchases
= =
Cart Fees
Tee Times
Memberships
Range Balls
No Cash value
Redeemable online only
Time bound
The Journey
For every Round
For every Bucket
For every Cart Rental
For every Membership
Give 40 Shopping Dollars
Give 5 Shopping Dollars
Give 30 Shopping Dollars
Give XX Shopping Dollars
Consumers Redeem Shopping Dollars Online!
27
44
65
Product Retail Wholesale Credit
Card
eShop Retailer
10% HG
15% SG
Shopping
Dollar

Sweater

$80.00

$40.00


$2.40

$6.40

$12



Driver

$399.99

$293.00

$11.97

$23.94

$40

Shoes

$190.00

$95.00

$5.70

$15.2

$28
Sell More + Always Make Money Online!
19
30
46
1. You initiated a sale you might not have otherwise had an extra Cart Rental Fee
2. Shopping Dollars are a function of the margin you set
Why It Works?
Free Money for consumers to use
Why not rent a cart if I get money to spend
Can be offered anytime to anyone
Only redeemable online, no cash value
Only covers part of purchase price you make your margin
Virtually no net cost while serving customers better
Revenue Simulation
Ask us to send you the
Revenue Simulation Model
Grow cart utilization from 2 out of 10 to 3 out of 10 rounds
Give 30 shopping dollar per car rentals
Assume only 20% of Shopping Dollars are redeemed
Grow revenues from $100,000 to $250,000 with little marketing expense
A True Partnership
eShop development, maintenance, hosting
Catalog management
Pricing management
Order processing
Tax collection and redemption
Pays the OEM
Product management of unique products (gift cards)
Managing member/regular profiles
Marketing to members / regulars
Promotions and specials (eShop assistance)
Sell-Though and fulfillment of @pro-shop orders
Live Dynamic Dashboard - Transparency
Standard Fee Structure
# of
eShops
Set-up
D
i
s
c
o
u
n
t

Annual
Renewal
D
i
s
c
o
u
n
t

Transaction Discount
Credit Card
Processing
D
i
s
c
o
u
n
t

HG SG A O HG SG A O
1 - 5 $399.99 $200.00 6.00% 8.00% 8.00% 2.00% 3.00%
6 - 15 $359.99 10% $200.00 0% 6.00% 7.50% 7.50% 2.00% 0% 6% 6% 0% 3.00% 0%
16 - 50 $329.99 18% $160.00 20% 5.50% 7.00% 7.00% 1.50% 8% 13% 13% 25% 3.00% 0%
50+ $299.99 25% $160.00 20% 5.00% 6.50% 6.50% 1.00% 17% 19% 19% 50% 2.70% 10%
Extend the Walls of the ProShop
Imagine The Future of Value Delivery
Manufacturers Specials
Golfers / Members Expectations
Well Maintained Greens / Course
Inviting Pro-Shop
Product Choices / Value
New Carts
2008 2014
Beverage Cart
Food & Beverage
Locker Rooms
19
th
Hole Ambiance
Access Anywhere/Anytime - Mobile
Website
GPS / WiFi / Cell Phone usage
Online Sign Up / Tee Sheet
Social Media / Engagement
Better Services
Online Pro-Shop
Club Activities and Opportunities
The Future of Retail
The Future of Retail is Online
c
2012 ecommerce = 17-20% / 60% growth Y/Y
c 2013 ecommerce +48.5%
c

#1 Golf Clubs
#2 Clothes / Accessories
#3 Golf Balls
The Time Has Come
to extend the shopping beyond the walls of the shop and
inspire members/regulars to also shop a myriad of good that
are not typically available. The only way to provide this
opportunity to your customers is to e-commerce to your facility"
http://successfulproshop.blogspot.com/2014/03/thoughts-on-future-of-golf-retail_8.html
Meet Member Expectations!
eShop4Golf Overview
Where It Started
Founder spent 15 years in the golf industry launching the Burner Bubble
at Taylor Made and left the industry as WW VP of Marketing for Cobra
Golf before going into eCommerce and technology.
Recognizing that the golf industry dynamics had radically changed he
architected a solution allowing golf pro-shops to have an efficient and
cost effective online presence creating new opportunities for golf
courses and country clubs.

eShop was born.
Exceeding Member Expectations
Premier golf OEMs
Breadth and depth of product
Member can shop anywhere, anytime
Special member pricing
Support their club
Unique value add
Revenues for Pro-Shop
Total revenue boost
Increase regular on-course revenues
Create NEW online revenues
Participate in Product Launches
On Sale opportunity
Compete in an ever-more online world
Consistent (improved) profit margin
No blended margin due to close outs
Convenience for Staff
Comes fully stocked
Simple install
no hardware, software, maintenance
No need to Order, Receive, Unbox, Inventory,
Merchandise, Price, Mark Down and Manage Product

Scenario Explained
Give Consumer
30 Shopping Dollars
Set 15% on $130
Golf Shirt Online
and $30 SD
N
Is Consumer Renting A
$20 Golf Cart?
Will Rent With
Shopping Dollars?
$0
N
not much
you can do
Give Consumer
30 Shopping Dollars
= $20
= $39.50
vs. $20
= $39.50
vs. $0
No
Shopping Dollars
win/win
Y
Y