Evolutia pietei de IT Evolutia pietei de IT

Laurentiu Popescu
IDC Romania
Covasna, 23 Martie 2013
Aenda Aenda
Romanian !ard"are Mar#et Developments
Romanian $o%t"are Mar#et Developments
Romanian IT $ervices Mar#et Developments
PC Shipments in Romania, 2012 PC Shipments in Romania, 2012
T&P ' (endors 2012
Share Growth, YoY
25.9% -7%
74.1% 11%
PC Market Developments during the crisis
Romania vs. CEE
PC Market Developments during the crisis
Romania vs. CEE
PC $)ipments in CEE
nlike in CEE and !E, the crisis still continues in Romania
PC $)ipments in Romania
+38%
-55% YoY
Romanian Server Market Dynamics Romanian Server Market Dynamics
Increased Adoption of Server
Virtualization in Romania
Increased Adoption of Server
Virtualization in Romania
Aenda Aenda
Romanian !ard"are Mar#et Developments
Romanian $o%t"are Mar#et Developments
Romanian IT $ervices Mar#et Developments
5.5% y-o-y decline compared to 2011;
Most of the more developed SW markets in the region posted -1-2% yoy growth,
while Romania remains the underperformer of the region, despite the having the
lowest adoption rate;
Overall SW market posted 5.5% yoy decline (USD 350 million in 2012);
Large vendors continue to be more affected than small ones;
Virtualization remains the most important driver of the SW market;
Best performers (workloads) Collaborative Applications, Security, Storage,
Storage SW, Virtualization, CRM, Content applications
2012 overall $* mar#et 2012 overall $* mar#et
+uture outloo# +uture outloo#
BA, CRM, Security and Storage SW and virtualization will lead the market in
2013;
1.5% increase predicted for CY 2013;
Applications, Content - Colla.oration Applications, Content - Colla.oration
Integrated collaborative environments (ICs!
lead t"e segment
Social platforms not yet ready to c"allenge ICs
Adoption of team collaborative apps (#CAs! still
be"ind $estern organizations
%verall& collaborative apps are a natural fit for
cloud services %'() and *oogle Docs gaining
s"are of Aut"oring + ,ublis"ing S$ -
cannibalizing. traditional license revenue
Aut"oring + ,ublis"ing S$ dominant& but
static
Content management is t"e engine of
gro/t"
0plosion of content combined /it" cloud
computing offers opportunity to innovators
,ortals and searc" + discovery gro/ing
strongly
Colla.orative applications Content applications
US$M
US$M
In%rastructure $*
Security
In%rastructure $*
Security
S$ market gro/t" driver
1ragmentation of t"e security perimeter222
222 sustains investments in endpoint
security solutions
Identity + Access Management - market
acceleration
Security + Vulnerability Management -
steady but most vulnerable to budget cuts
Data 3oss ,revention - internal leakage a
comparable t"reat to e0ternal attacks
Security appliances an increasingly
common alternative4addition to security
S$ deployments
5ey Vertical6 7anking + 1inance
US$M
Romania $ecurit/ $o%t"are $pendin
Source: IDC, 2012
In%rastructure $*
Storage
In%rastructure $*
Storage
Consolidation - driving t"e market for large
datacenter pro8ects
Storage virtualization /ill see greater pickup in
9:;9
Data de<duplication "as become a key selling
point for storage soft/are tec"nologies&
upgrades
7ackup to Cloud - e0pected to be an
important area of cloud services uptake
5ey verticals6 banking& finance and insurance=
telco and media& government
US$M
Romania $torae $o%t"are $pendin
Source: IDC, 2012
Aenda Aenda
Romanian !ard"are Mar#et Developments
Romanian $o%t"are Mar#et Developments
Romanian IT $ervices Mar#et Developments
Comparison of Forecast for IT Services Spending
(US$M) in Romania, 20112015 versus 20122016
Comparison of Forecast for IT Services Spending
(US$M) in Romania, 20112015 versus 20122016
Forecast for Cloud Services Revenue (US$M), Hosted Application
Management, and Hosting Infrastructure Services, 20102015
Forecast for Cloud Services Revenue (US$M), Hosted Application
Management, and Hosting Infrastructure Services, 20102015
public cloud revenue expected to at least triple until 2015, with the
smallest market, PaaS posting the best growth potential;
IT Mar#et $pendin ./ (ertical IT Mar#et $pendin ./ (ertical
$pendin ./ Tec)nolo/ and (ertical
ar#et, 2012
$pendin ./ Tec)nolo/ and (ertical
ar#et, 2012
!olistic (erticals $pendin &vervie" !olistic (erticals $pendin &vervie"
Thank You Thank You