INTRODUCTION

Future retail
Retail forms the core business activity at Future Group and most of its businesses in the
consumption space are built around retail. Future Groups retail network touches the lives of more
than 200 million Indians in over 61 cities and 65 rural locations across the country. The roup
currently operates around 1,000 stores spread over 10 million square feet of retail space.
!resent in the value and lifestyle sements" the roups retail formats cater to almost the entire
consumption e#penditure of a wide cross$section of Indian consumers.
%ed by !antaloon Retail" the roups flaship company" the roup manaes some of Indias most
popular retail chains like !antaloons $$ a chain of fashion destinations" Big Bazaar $$ a uni&uely
Indian hypermarket chain" Food Bazaar $$ a supermarket chain that blends the look" touch and
feel of Indian bazaars with aspects of modern retail like choice" convenience and &uality and
Central $$ a chain of seamless destination malls. 'ome of its other formats include" Depot" Shoe
Factory" Brand Factory" lanet Sports" a!!" "op 10" mBazaar and Star and Sitara. The roup
also operates Indias most popular online shoppin portal" future#azaar$com.
Retailin of products and services related to home buildin and home improvement is led throuh
the roups formats" %ome "o&n" a lare$format home solutions store" alon with speciali(ed
formats for home furniture and home furnishin throuh" Collection i and Furniture Bazaar and
consumer electronics throuh e'one and (lectronics Bazaar.
The roup also operates Indias leadin rural retailin chain" )adhaar that is present in over )*
locations in rural India. +adhaar" an ari$service cum rural retail initiative" provides a complete
solution provider for the Indian farmer.
In 200," !antaloon Retail was awarded the International Retailer of the -ear by the .'$based
/ational Retail Federation 0/RF1 and the 2merin 3arket Retailer of the -ear at the 4orld
Retail 5onress held in 6arcelona.
Consumer Finance
+ business division of Future 5apital 7oldins 0F571" Future *oney aims to set a new standard in the orani(ed
retailin for financial services and products by creatin a differentiated retail brand that will make retail finance
8'imple" 2asy and 5onvenient. These 8financial supermarkets provide a rane of innovative financial products and
services
Future 3oney proposes to leverae its reach and captive customer base to offer a one$stop solution for financial
products and services. 9ey product and service lines include consumer durable loans" personal loans" home e&uity
loans" credit cards" life and non$life insurance" mutual funds" forein e#chane and money transfer.
The roup has also launched Future 5ard" a uni&ue credit card cum loyalty card that offers loyalty benefits to card
holders in over 2: Future Group retail chains as well as other retail outlets
+nsurance
Future ,enerali
Future Groups foray into life and non life insurance services and products is led throuh Future Generali India %ife
Insurance 5ompany and Future Generali India Insurance 5ompany" respectively.
Future Groups partner" Generali Group was established in ;<=; in Italy and is now amonst the three larest
insurance companies in 2urope and is ranked =0th on the Fortune *00 list. It has more than ="*0"000
shareholders" ,0"000 employees and is present in :0 countries across the lobe.
The >oint venture company $ between !antaloon Retail and Generali Group $ Future Generali brins in a new wave
of innovation in the insurance space. +part from retailin insurance products in the e#citin environment
Future Capital Holdings
Future 5apital 7oldins %imited 0F571 is the financial services arm of the Future Group and has three primary
lines of business? in-estment ad-isory ser-ices" retail financial ser-ices and research.
F57 provides !rivate 2&uity and Real 2state investment advisory services to onshore and offshore clients. These
investment advisory services include investment analysis" research and recommendations.
F57 acts as the investment advisor to the Rs. =*0 5rore 0appro#imately .'@ <A 3illion1 .shiti/ 0enture Capital
Fund" an onshore '26I$reistered venture capital fund" whose main focus is developin retail malls in India. It also
acts as the investment advisor to three offshore investment manaers namelyB
Future 0entures
Future Centures" seeks to promote and participate in innovative and emerin business ventures in India. The
company intends to play a role in powerin entrepreneurship" by promotin or participatin in diverse business
activities" primarily in Dconsumption$ledE sectors in the country" which it defines as sectors whose rowth and
development will be determined primarily by the rowin purchasin power of Indian consumers and their
chanin tastes" lifestyle and spendin habits.
The company will also participate in businesses where it e#ercises control or influence" and can add value as
active shareholders" by utili(in the e#perience and knowlede of the Future Group" and specifically its parent"
!antaloon Retail.
Future *edia
Future 3edia India %imited" aims to create media properties in the ambience of consumption" and aid consumer$
brand enaement" convertin footfalls into eyeballs" creatin trends and thereby" the desire to chane.
The company was incorporated on 3arch <" 200) and its operations commenced from Fanuary ;" 200,. The
company offers relevant enaement throuh its media properties like Future 0isual Spaces, Future )cti-ation,
Future rint, Future 1adio, Future "0, Future Fuel and Future "heatre$
0isual spaces in the shoppin environment include shoppin trolleys" carry$bas" elevator doors" standees"
danlers" trial rooms" counters" in$store sinae" product displays and facades.
+monst print properties" Future 3edia offers *y 2orld" a monthly maa(ine for Future Group customers. Future
3edia has also launched Future "0" the first retailer$owned channel in India that aims to provide a completely
uni&ue audio$visual e#perience within an in$store environment.
Future F3(! is the TC network at 6!5% petrol stations" while Future "heatre has ac&uired on$screen media
rihts for all Ino# properties.
Future radio
In-store radio plays a big role in setting the ambience within a store and enhancing the
purchasing experience of consumers. The radio stations get the opportunity to reach out
to their listeners at a very effective consumer touch point retail, which makes a
listeners interaction with the brand as interesting as possible.
Future Radio has already started in-store radio in some of these consumer touch
points. The popular radio station !ed F" plays across #antaloon outlets$ while %ig F"
plays out across %ig %a&aars and Food %a&aars. 'ver time, Future "edia has plans to
launch its own in-store radio network
Red FM
Big FM
FUTURE FUEL: a first-of-its-kind television network at Petrol Stations
Future "edia, in association with %harat #etroleum (orp. )td, a *lobal Fortune +,, 'il
company, has recently launched an innovative form of digital communication- . network
of television screens, titled Future F/0), positioned at %#() petrol stations across the
(apital, would be used to cater to consumers in the .mbience of fuel consumption1.
This is the first time that #etrol 2tations are being used as a media opportunity, offering
a uni3ue and engaging media vehicle in out of home communications. Future F/0) is
the new answer to outdoor communications that engages audience with rich wallet
power, captive for a few minutes at petrol stations.
Future F/0), a Future "edia vertical driving consumer-brand engagement, will air
specially-created crisp content as well as advertisements, giving advertisers engaged
audiences. The attractive large-si&ed 45+ inches6 screens placed at prominent positions
will further enhance the ambience at the !etail 'utlets and give them a modern and hi-
tech look. 2creens would also be positioned inside the I7 8 '/T, %#()s branded
convenience stores, for the benefit of customers who visit them. .dvertisers could find
this medium very attractive since the dynamic images will offer a distinct advantage over
the static outdoor hoardings.
9hile the network is currently present only in 7ew :elhi, this will be spread over
prominent locations among the ;+,, strong %#() outlets across the country in a phased
manner. The company plans to extend the brand Future F/0) to other fuel companies
too.
"ultiplexes, in their effort to create one-stop entertainment destinations, have
succeeded in creating ideal spaces for high-impact advertising by extending the amount
of time a customer spends in the property. This has the dual benefit of increasing the
engagement of the consumer with the advertised brands. The advertising space in and
around multiplexes is ideal for ground activation of marketing campaigns thanks to the
captive audience that a multiplex provides.
To the nearly <+ million cinemagoers walking into multiplexes every year, it is a lifestyle
statement rather than =ust any cinema hall. In todays context, the cinema exhibition
business has proved to be a complex inter-play where an outstanding location, state-of-
the-art technology, luxurious and plush ambience, and warm customer friendly service
integrate to provide a world class cinema viewing experience to the patron. Today,
theatre is not only about watching a film, it is about being entertained. It is not only about
an experience, it is about being a part of the trend. Today, Theatre is the (ulture.
Forming a part of the Future Theatre bou3uet, are Inox and 0-23uare chains of
multiplexes as well as 0ros (inema, "umbai
FORMATS IN RETAIL
specialty Store: Narrow product line with deep assortment, viz apparel stores, book
stores etc. A clothing store would be a single line store, men's clothing store would
be limited line store & men's custom-shirt store would be a super specialty store.
Eample! "he limited, "he #ody $hop.
Departmental Store: $everal product lines-typically clothing, household goods,
home %urnishings- with each line operated as a separate department managed by
specialist buyers or merchandisers.
Eample! $ears, #loomingdale's.
Supermarkets: &elatively large, low-cost, low-margin, high volume, sel%-service
operation designed to serve total needs %or %ood, laundry & household maintenance
products.
Eample! 'roger, $a%eway.
Convenience Stores: &elatively small store located near residential area, open long
hours, seven days a week and carrying a limited line o% high-turnover convenience
products at slightly higher prices.
Eample! (-Eleven, )ircle '.
Discount Store: $tandard merchandise sold at lower prices with lower margins and
higher volumes. "rue discount stores regularly sell merchandise at lower prices and
o%%er mostly national brands.
Eample! *al-+art, 'mart.
O!price retailer! +erchandise bought at less than regular wholesale prices & sold
at less than retail, o%ten-le%tover goods, overruns and irregulars obtained at reduced
prices %rom manu%acturers or other retailers.
-actory outlets are owned and operated by manu%acturers and normally carry the
manu%acturer's surplus, discontinued or irregular goods.
Eample! +ikasa.dinnerware/, 0eter .shoes/
1ndependent o%%-price retailers are owned & run by entrepreneurs or by divisions o%
larger retail corporations.
Eample! ".2.+a, -ilene's #asement.
*arehouse clubs .or wholesale clubs/ sell a limited selection o% brand name grocery
items, appliances, clothing and other goods sold at deep discounts to members who
pay an annual membership %ees. *arehouse clubs serve small businesses & group
members %rom government agencies, nonpro%it organizations and some large
corporations. "hey operate in huge, low-overhead, warehouse like %acilities & o%%er
%ew %rills."hey o%%er rock bottom prices- typically 345 to 645 below super market
and discount stores prices but make no home deliveries and accept no credit cards.
Eample! $am's )lubs, +a )lubs.
Superstore! Averages 78,444 s9uare %eet o% selling space traditionally aimed at
meeting consumers' total needs %or routinely purchased %ood and non %ood items.
:sually o%%er services such as laundry, dry cleaning, shoe repair, check cashing & bill
paying.
A new group called ;category killers; carries a deep assortment in a particular
category & a knowledgeable sta%%.
Eample! #orders books & +usic, 1'EA.
)ombination stores are a diversi%ication o% the supermarket store into the growing
drug-and-prescription %ield. )ombination %ood & drug stores average 88,444 s9uare
%eet o% selling space.
Eample! 2ewel & <sco stores.
=ypermarkets range between >4,444 and 334,444 s9uare %eet and combine
supermarket, discount & warehouse retailing principles. ?roduct assortment goes
beyond routinely purchased goods & includes %urniture, large & small appliances,
clothing items and many other items. #ulk display & minimum handling by store
personnel with discounts o%%ered to customers who are willing to carry heavy
appliances and %urniture out o% the store. =ypermarkets originated in -rance.
Eample! )arre%our and )asino .-rance/, ?yrca, )ontinente and Alcampo .$pain/,
+ei@er's .Netherlands/.

"LA#ERS IN RETAIL
Pantaloon Retail (India)
Pantaloons managing director Kishore Biyani believes in changing the rules.
When Pantaloon started the Big Bazaar discount stores in 2002, malls were not
part o the shopping culture. Big Bazaar became a hit, as it combined the loo! and
eel o "ndian bazaars with aspects o modern retail li!e choice, convenience and
#uality. $ead#uartered in %umbai, the &s ',(00)crore company now operates
over ( million s# t across *0 cities.
Shoppers Stop
+ menswear store owned by K &ahe,a in the %umbai suburb o +ndheri in -..-
has now transormed into /hoppers /top, with 20 departmental stores. 1he
company entered airport retailing in a ,oint venture with the 2uance 3roup. "t
also launched "ndias largest hypermar!et, $ypercity. "n 200(, it bought the
4rossword boo!store chain.
Lifestyle
3rowing rom one store in Bahrain in -.0', the 2&")led 5andmar! 3roup today
operates over ( million s# t in the %iddle 6ast and "ndia. 1he groups irst
5iestyle store in "ndia opened in 4hennai in -.... 2ow it has '2(,000 s# t in
4hennai, $yderabad, Bangalore, 3urgaon and %umbai. "ts irst hypermar!et,
branded as 7%a8, is e8pected to open soon.
Reliance Retail
%u!esh +mbanis -(,000)people &eliance &etail has opened 2(0 convenience
stores, branded as 79resh, across the southern states. "t is now planning to launch
'0 such outlets in %umbai. &eliance &etail plans to invest &s 2(,000 crore on
hypermar!ets, supermar!ets and specialty stores in the ne8t our years. 1he irst
hypermar!et will be up in +hmedabad by the end o :uly.
Aditya Birla Retail
1he company, which will operate under the brand 7%ore, has selected two
ormats ; hypermar!ets and supermar!ets ; or its initial oray. 1he irst store
has opened in Pune. 5ast :anuary, the company ac#uired 1rinethra /uper &etail,
which has given it more than (,00,000 s# t and a strong presence in the /outh.
1he Birlas outlay or the business over the ne8t three years is &s .,000 crore.
Bharti Retail
1he worlds largest retailer Wal)%art, which preers to go it alone outside the </,
chose /unil %ittals Bharti 6nterprises as its partner in "ndia. 1he venture will
start with the cash = carry >wholesale? ormat, which could be e8tended to retail
operations once oreign direct investment is allowed in multi)brand retail, as is
e8pected. 1he entity is yet to start operations as the ormal agreement has not
been in!ed.
C$RRENT NE%S
Country's leading retail chain Future Group is going for a major expansion of its Big
Bazaar chain of outlets, with the company planning to take the total number of stores to
!" by #une $""%&
Big Bazaar has presently %$ outlets across the country and ha'e plans to add o'er (!
stores by the end of #une $""%, Future Group )irector *akesh Biyani said&
Besides, the company is also exploring for a !"+!" joint 'enture with ,nternational Group
for its kids wear segment&
-.e are exploring 'arious proposals and options to maximise our efficiency and
operations,- he said on the sidelines of the /ure 0 /lay *etail 1ummit&
.hen asked about the media reports regarding Future Group plans' to split the company
into two specialised segment consisting of front2end and back2end retail, Biyani refused
to comment on the issue&
-3he company cannot comment on speculated stories run by sources& 3here is no official
announcement or decision in this regards,- Biyani said&
4e added that the company's expansion will be fully funded, with its own capital&
-3he funding plans is being done by preferential allotment and we ha'e already decided
about the amount,- he said&
Future Group is also starting its own ethnic women's wear stores and the first one will
start by 5ugust this year&
-5 total ethnic in the women' wear category will come up in 'arious cities and the stores
will be on !,"""26,""" s7 feet,- Biyani added that the company is planning to grow by
!2$" per cent in apparel wear and double its sales of ethnic women wear in the next few
years&
3he company is also looking for an increase of !"2!! per cent in its total sales o'er the
next fi'e years&
RETAIL MAA!EMET
BI! BA"AAR
Future &roup
?antaloon &etail is the %lagship enterprise o% the Future &roup, which is
positioned to cater to the entire 1ndian consumption space. "he Future
&roup operates through si verticals! Future &etail .encompassing all retail
businesses/, Future )apital .%inancial products and services/, Future #rands
.management o% all brands owned or managed by 'roup companies/,
Future $pace .management o% retail real estate/, Future Aogistics
.management o% supply chain and distribution/ and Future +edia
.development and management o% retail media/.
Future )apital =oldings, the 'roup's %inancial arm, %ocuses on asset
management and consumer %inance. 1t manages two real estate investment
%unds .=orizon and 'shiti@/ and consumer-related private e9uity %und,
1ndivision. 1t also plans to get into insurance, consumer credit and other
consumer-related %inancial products and services in the near uture.
Future &roup's vision is to, ;0eliver Everything, Everywhere, Everytime to
Every 1ndian )onsumer in the most pro%itable manner.; <ne o% the core
values at Future &roup is, '1ndianess' and its corporate credo are - &ewrite
rules, &etain values.
#ig #azaar - 1sse sasta aur accha kahin nahi
#ig #azaar, one o% the biggest retail %ormat o% ?antaloon &etail .1ndia/
Aimited, has democratized shopping in 1ndia and is much more than a
hypermarket. =ere, one %inds over B(4,444 products under one roo% that
cater to every need o% a %amily, making #ig #azaar 1ndiaCs %avorite shopping
destination. *here #ig #azaar scores over other stores is its value %or money
proposition %or the 1ndian customers.
$pread across 68444 s9.%t. At Aandmark, -A"1+A NADA&, #ig #azaar, one
%inds a huge variety o% products to select %rom with a good price and 9uality.
*ith the ever increasing array o% private labels, it has opened the doors into
the world o% %ashion and general merchandise including home %urnishings,
utensils, crockery, cutlery, sports goods and much more at surprisingly low
prices.
1n recent years, #ig #azaar has adopted value pricing in which they win loyal
customers by charging a %airly low price %or a high E 9uality o%%ering.
=owever, consistent low price %or the products is not only the universally
desired characteristic, it is also a surrogate %or di%%erent o%%ers provided by
these stores at di%%erent intervals o% time.
$abse $aste "een 0in . #ig days /
F3G 2an &epublic 0ay A National =olidayH
#ig #azaar +arketing 0epartment gave a new thought on this day in 344G
they started a new shopping %estival, i.e.
$abse $aste "een 0in . None o% the retail industry were aware about these
surprise shopping %estival . #ig #azaar did it in its own wayII
"hey showed this National holiday can be celebrate in %estival mode , while
doing shopping #ig bazaar throwed
:p to G85 o% on each & every products in the store %or three days. $o the
promotion was called $abse $aste "een
0in.
*hat #ig #azaar did $pecialJ
+arketing
Above the line activities %or $$70 involes!
All the leading channel had $$70 B4 $pot in each E.$ony, $et+a.
Advt in Aeading Newspaper like $akal, Aokmat, 1ndian Epress.
&adio! &adiomirchi BG $pot in a day.
#elow the line activity %or $$70 involes!
&oad $how ,0istribution o% lea%lets, 1nvitations in near by societies &
)orporates,$ms Activity, )able scroll,=oardings,=uman #anners.
+arketing Epenses!
1n 344G! B.8)&
1n 344(! 7.8)&
1n 344>! 8)&
"arget Audience
K #ig #azaar targets higher and upper middle class customers.
K "he large and growing young working population is a pre%erred customer
segment.
K #ig #azaar speci%ically targets working women and home makers who are
the primary decision makers.
1t is part o% #ig #azaarCs .owned by #iyaniCs Future &roup/ new Duerrilla
+arketing $trategy. Duerrilla %orce is divided into small groups that
selectively attack the target at its weak points. *ah lah, enter the uture
and in the world o% cut throat competition, corporate use etension o% the
same strategy in marketingLhmmmm never imagined this while we were in
our shortsII )orporate like coke, pepsi, etc have been using the same %or
9uite some time now and the latest entrant is our very own MFuture &roupC-
#ig #azaar, ?antaloons, Future #azaar, eNone are all part o% this 'roup and
they are taking on the biggies like $hoppers $top, Ai%estyle, and "ataCs
*estside. *ith retail market in 1ndia especially in metros where standard o%
living and disposable income is at an all time high, competitors will vie %or
the market share and can stoop to any levels while marketing their products.
Duerilla marketing is @ust one o% the strategies and surely one can learn a lot
%rom the ongoing battle, especially people interested in marketingOmarketing
techni9ues.
?AN"AA<<NC$ ?&<-1AE
?antaloon &etail .1ndia/ Aimited, is 1ndiaCs leading retailer that operates
multiple retail %ormats in both the value and li%estyle segment o% the 1ndian
consumer market. =ead9uartered in +umbai .#ombay/, the company
operates over 8 million s9uare %eet o% retail space, has over 784 stores
across 64 cities in 1ndia and employs over B>,444 people.
"he companyCs leading %ormats include ?antaloons, a chain o% %ashion outlets,
#ig #azaar, a uni9uely 1ndian hypermarket chain, -ood #azaar, a
supermarket chain.A subsidiary company, =ome $olutions &etail .1ndia/
Aimited, operates =ome "own, a large-%ormat home solutions store,
)ollection i, selling home %urniture products and E-zone %ocused on catering
to the consumer electronics segment.?antaloon &etail was recently awarded
the 1nternational &etailer o% the Pear 344( by the :$-based National &etail
-ederation .N&-/ and the Emerging +arket &etailer o% the Pear 344( at the
*orld &etail )ongress held in #arcelona.?antaloon &etail is the %lagship
company o% Future &roup, a business 'roup catering to the entire 1ndian
consumption space.
F$T$RE &RO$"
Future &roup is 1ndiaCs leading business 'roup that caters to the entire
1ndian consumption space. Aed by +r. 'ishore #iyani, the Future &roup
operates through si verticals!
KFuture &etail
KFuture )apital
KFuture #rands
KFuture $pace
KFuture +edia
KFuture Aogistics.
Apart %rom ?antaloon &etail, the groupCs presence in the retail space is
complemented by 'roup companies, 1ndus Aeague )lothing, which owns
leading apparel brands like 1ndigo Nation, $cullers and :rban Poga, and
Dalay Entertainment Aimited that operates #owling )o, $ports #ar, -B37
and #rew #ar.
Future )apital =oldings, the groupCs %inancial arm, %ocuses on asset
management and consumer credit. 1t manages assets worth over QB billion
that are being invested in developing retail real estate and consumer-related
brands and hotels. "he 'roup has launched a consumer credit and %inancial
supermarket %ormat, Future +oney and soon plans to o%%er insurance
products through a @oint venture with 1talian insurance ma@or,Denerali.
&RO$" R1$1<N
Future &roup shall deliver Everything, Everywhere, Every time %or Every
1ndian )onsumer in the most pro%itable manner.
&RO$" +1$$1<N
*e share the vision and belie% that our customers and stakeholders shall be
served only by creating and eecuting uture scenarios in the consumption
space leading to economic development.
*e will be the trendsetters in evolving delivery %ormats, creating retail realty,
making consumption a%%ordable %or all customer segments E %or classes and
%or masses.
*e shall in%use 1ndian brands with con%idence and renewed ambition.
*e shall be e%%icient, cost- conscious and committed to 9uality in whatever
we do.
*e shall ensure that our positive attitude, sincerity, humility and united
determination shall be the driving %orce to make us success%ul.
)<&E RAA:E$
1ndianness! con%idence K in ourselves.
Aeadership! to be a leader, both in thought and K business.
&espect K & =umility! to respect every individual and be humble in our
conduct.
1ntrospection! leading to purpose%ul K thinking.
<penness! to be open and receptive to new ideas, knowledge and K
in%ormation.
Raluing and Nurturing &elationships! to build long term K relationships.
$implicity K & ?ositivity! $implicity and positivity in our thought, business
and action.
Adaptability! to be %leible and K adaptable, to meet challenges.
-low! to respect and understand the K universal laws o% nature.
)<+?ANPC$ 2<:&NEP
BS>(! )ompany incorporated as +anz *ear ?rivate Aimited. Aaunch o%
?antaloons trouser, 1ndiaCs %irst %ormal trouser brand.
BSSB! Aaunch o% #A&E, the 1ndian @eans brand.
BSS3! 1nitial public o%%er .1?</ was made in the month o% +ay.
BSS6! "he ?antaloon $hoppe E eclusive menswear store in %ranchisee
%ormat launched across the nation."he company starts the distribution
o% branded garments through multibrand retail outlets across the
nation.
BSS8! 2ohn +iller E -ormal shirt brand launched.
BSS(! ?antaloons E 1ndiaCs %amily store launched in 'olkata.
344B! #ig #azaar, M1s se sasta aur accha kahi nahinC - 1ndiaCs %irst
hypermarket chain launched.
3443! -ood #azaar, the supermarket chain is launched.
3446! )entral E M$hop, Eat, )elebrate in the =eart o% <ur )ityC - 1ndiaCs %irst
$eamless mall is launched in #angalore.
3448! -ashion $tation - the popular %ashion chain is launched
344G! Future )apital =oldings, the companyCs %inancial arm launches real
estate %unds 'shiti@ and =orizon and private e9uity %und 1ndivision.
?lans %orays into insurance and consumer credit.+ultiple retail
%ormats including )ollection i, -urniture #azaar, $hoe -actory, ENone,
0epot and %uturebazaar.com are launched across the nation.Droup
enters into @oint venture agreements with E"A+ &roup and Denerali.
344(! &etail %ormat =ome "own is launched in Noida.
344>! &etail %ormat =ome "own is launched in Aucknow
A*A&0$ & &E)<DN1"1<N$
344(
National &etail -ederation Awards 1nternational K &etailer %or the Pear 344(
E ?antaloon &etail .1ndia/ Atd
*orld &etail K )ongress Awards
Emerging +arket &etailer o% the Pear 344( E ?antaloon &etail .1ndia/ Atd
=ewitt #est Employers 344( K
#est Employers in 1ndia .&ank B6th/ E ?antaloon &etail .1ndia/ Atd
?) *orld 1ndian *ebsite Awards K
#est 1ndian *ebsite 1n "he $hopping )ategory - -uturebazaar.com
&eaderCs 0igest K "rusted #rands ?latinum Awards
"rusted #rands ?latinum Award .$upermarket )ategory/ E #ig #azaar
344G
&etail Asia ?aci%ic "op 844 K Awards
Asia ?aci%ic #est o% the #est &etailers E ?antaloon &etail .1ndia/ Atd
#est &etailer in 1ndia E ?antaloon &etail .1ndia/ Atd
Asiamoney K Awards
#est +anaged )ompany in 1ndia .+id-cap/ E ?antaloon retail .1ndia/ Atd.
Ernst K & Poung Entrepreneur o% the Pear Award
Ernst & Poung Entrepreneur o% the Pear .$ervices/ E 'ishore #iyani
)N#) 1ndian #usiness K Aeaders Awards
"he -irst Deneration Entrepreneur o% the Pear E 'ishore #iyani
1mages &etail Awards K
#est Ralue &etail $tore E #ig #azaar
#est &etail 0estination E #ig #azaar
#est -ood & Drocery $tore E -ood #azaar
&etail -ace o% the Pear E 'ishore #iyani
&eadersC 0igest K Awards
?latinum "rusted #rand Award - #ig #azaar
)N#) Awaaz )onsumer K Awards
+ost ?re%erred Aarge -ood & Drocery $upermarket E #ig #azaar
&eid K & "aylor Awards %or &etail Ecellence
&etail Entrepreneur o% the Pear E 'ishore #iyani
Layout
In todays competitive environment store design has now become a strategic tool for
differentiating the offerings of the store and retaining customers. (ustomers perception
regarding in-store design has changed. They see shopping as an activity which gives fun
and excitement. (ustomers like to shop in a changing and exciting environment.
!etailers are developing innovative strategies for store design. 2tore design is now
become a marketing tool for retailers. Thoughtful design of physical elements is a
significant aspect for communicating store image to customers. !etailers are giving
more attention on creating favourable in store environment for customers, this re3uires
deep understanding of the target customers.
In retail environment now more systematic attention is been given to efficient designing
of the store which influences the buying behaviour of the customers. >isual
merchandising and store layout are considered as most significant elements of in-store
design. >isual merchandising coordinates stores marketing, positioning and
communication strategy. Thoughtful in-store display creates favourable appearance of
the store for the target customer and attracts them towards products. 0ffective display
provides easy accessibility of product to target customers and demonstrate the products
in a way to make selection process easy for the customers. 0fficient design of the store
layout contributes to profitable utili&ation of store space. 0fficiently designed layout can
create en=oying the environment by providing convenient shopping. !etailers adopt
different patterns of store layout to encourage circulation of the customers to all parts of
the store and to provide easy accessibility of merchandising.
The ultimate ob=ective of efficient store design is to increase sales and profit of the store.
:irectly or indirectly the elements have some impact on the buying behaviour of the
customers. >isual merchandising is considered to create an interest in the customers
and create a favourable image of the store in the mind of the customers. 2tore layout
provides convenience to customers and makes shopping smooth. !etailers always try to
create favourable psychological impact on customers by designing element of the store
in most sophisticated way. 0.g. retailers use graphics with social meanings to associate
customers with some life style.
#eople often complain that %ig %a&aar outlets always look very crowded. %ut few reali&e
that it is concisely designed to look =ust like that. 9hen the shop looks neat and empty,
the masses never walk into it. There has to be what is called the ?button brush effect,
and an ?organi&ed chaos. .s Indians, we like bumping into people, chatting, gossiping
and eating while we shop@
%ig %a&aar layout consists of layout of long rows of parallel fixtures, with no aisles
because aisles can be boring they restrict space and cant be dramati&ed. .t %ig %a&&ar,
they create multiple cluster or mini-ba&aars within every store. It was designed as an
agglomeration of ba&aars with different sections selling different categories.
AIt uses s#a$e effi$ientl%&
It #rovides eas% sitting of 'er$(andise and linking of t(e #rodu$t
t(roug(out t(e store&
It allows 'ore $usto'ers in t(e store at an% ti'e&
Allows staff of t(e store to work easil% alongside t(e $usto'ers wit(out
distur)ing t(e'&
Provide self-servi$e at'os#(ere
The structure of %ig ba&aar at phoenix mill in "umbai covers two floors that is basement
middle level and first floor.
The basement includes
Furniture
Bome lein
"obile &one
2tar and sitare
'pticians
9atches
The middle level includes
0lectronic items
The first floor includes
"en , ladies and kids wear
.pparels
Foot wear
"usic
Toys
1tationary
Services
%ig %a&aar provides a wide range of services to its customers like Trial rooms ,
elevators, car parking , security, baggage counter , trolleys so that one could shop easily
They even provide them with after sale services in case of buying electronic items. 'ne
of the ma=or service provided by them is one stop shop as one could get a whole range
of items under one shop and at the most reasonable price. They always have their
outlets in such a location where it is easy to commute.
They have also given ma=or emphasis to convince for customers in which layout has
played a ma=or role. The layout of the store is so effective that customers find their way
out of what they want. %ig %a&aar provides good employee service i.e their salesmen
are always redy to provide help. 0mployee service is often neglected as part of good
retail marketing but customer and employee interaction can be used as the significant
tool for retail marketing.
Promotion
%ig %a&aar uses various promotional strategies like the prices on 9ednesdays are very
low compared to other retailers, this helps is bringing in a huge number of customers
they even have a concept of *BI! +A,- which means they give huge discounts to their
customers on the <5
TB
of Can and on D+
TB
.ugust. 'n such days they come up with
promotional offers like bring old items from your house and take huge discounts and
freebies.
3hey come up with offers like
School Jao Khushi Khushi:
:iscounts on all school re3uirements like school bags, water bottles 8
lunchboxes.
l9in a pencil case with every purchase worth !s. +,, 8 above
l2end us your experience of the A%est day that you had in schoolE the most
humorous one will get a free shopping trip worth !s D,,,,F-
l)ucky draw shop for !s D,,,, 8 above, drop in your kids name into our drop
box D, lucky kids will get G,H off on an 7IIT course
l2hop for !s +,, 8 above, drop in your kids painting the best painting will get
sponsored for an art course.


.(us(i ki )arsaat:
A:iscounts ki barishE various discounts across the board
2pecial discounts on raincoats 8 umbrellas
)ucky :raw 'n purchases worth !s. D,,, 8 above drop in your name into
our drop box 8 you could be one of the G families to en=oy the rains in *oa.
#urchase goods worth !s +,, complete the slogan I love the rains in "umbai
becauseI 8 win you own customi&ed umbrella get your friends 8 family
photograph screen printed on it.
Steal a deal:
0ach ob=ect will have their individual price-tags.The consumer bargains on the
"!# with the counter sales girlThe counter sales girl will be given a Alowest
bargainE slip for each piece of merchandise. The consumer who is able to match
the best Alow bargainE walks away with her goodies.
/a##% Fat(er0s +a%:
*et caught shopping with your :ad on Fathers :ay 4<,
th
Cune6 8 get a <,H
discount on your total bill
2hop for !s +,, 8 above - submit a picture if your :ad 8 you the best pair
wins a complimentary dinner at (opper (himney
"ake purchases worth !s G,, 8 above 8 fill in a line on what your :ad means to
you 8 win tickets to the latest blockbuster movie.

:oston ke saath khushiyon manao

(ome shopping with your friends Amore the merrierE shopping with one friend
entitles you to a D,H discountF < friends <,H discount etc.on the total bill.
0very walk-in gets a free friendship band
. friend indeed "ake any purchase .t %ig %a&aar on friendship day 8 drop in
your best friends name - she could win the lucky draw . (ar@@
2pecial treatment for you 8 your friend make purchases worth !s +,, 8 get a
free massage, tattoos, horoscope etc.
.&aadi ke khushi mein
:iscounts on various categories over that weekend
. booklet of discounts across various eateries 8 other similar =oints
>ote for your favourite freedom fighter if your choice matches ours get a
coupon that entitles you to higher discounts
9alk in wearing colours of the tri-colour and win a free surprise gift
Fill in a slogan which says why you love India so much the best entry wins a
chance gets their entire shopping bill refunded
!aksha %andhan
:emarcate separate areas for gifts 49omens categories6
. customer can pick up anything from these demarcated areas as a gift at a
discounted rate.
Jhushiyan 7avratri ki
(elebrate the figure K get discounts across the board 4in multiples of K6 for the
K days of 7avratri.
%uy K items of any category 8 get the D,th one free eg. %uy K glasses 8 the D,th
will be free, buy K clothing items from Fashion %a&aar 8 get the D,th one free.
9in passes to Falguni #athak shows on purchase of !s. D,,, 8 above
:iwali hungama
'pen for a longer duration
%umper discounts across the board
. free set of < diyas on all purchases of !s G,, 8 above
Tie up with a mithaiwala for all purchases worth !s D,,, 8 above get a L,H
discount on all the mithai purchased
#urchase goods worth !s +,, 8 above, send us the recipe of your secret mithai
8 the best =udged recipe gets a complete set of 2an=eev Japoors cook books
:iwali manao abroad 9in a lucky draw on purchases worth !s D,,,,.
%ring Coy this (hristmas
:iscounts across the board
Mour special (hristmas gift from %ig %a&aar on purchases worth !s D,,, 8
above get a special surprise gift
(hristmas (ard :esign (ontest- .n annual Ndesign next yearOs (hristmas card
for usN contest for children. The 9inners gets a gift voucher worth !s +,,.
. (hristmas party at %ig %a&aar
#lay games like dart etc where in the figure you touch is e3ual to the
discount that you get on your bill amount.
0lves giving out balloons etc to little kids
The in store 2anta that gives out little tokens on (hristmas.
%anto Jhushiyan
'ther In - 2tore Initiatives
(ombi deals
%uy groceries and provisions worth !s. D+,, and you get G,H off on your
kids clothes 4minimum purchase of !s. D,,,6
%uy clothes for your kids for !s. +,, and you get a Jurta and duppata of
your choice for <,H less
Family >alue-
9oman P kid deal 4e.g.- %uy 2J: worth !s. D<,,F- you get a +,H disc.
on kids clothes6
9oman P "an deal 4e.g.- %uy 2J: worth !s. D<,,F- you get a +,H disc.
on mens apparels6
Bappy Bour
Dhour a day where all the offersFdiscounts get hiked up eg. %uy x 8 get
!s D, off would become !s D+ off
(omplete the look
%uy a saree get a matching blouse piece bindi at a discount
%uy a kurta get matching earrings free
"ystery 2hopper
'ne person everyday gets tagged the mystery shopper ie either the D,,th
person to walk through the door or the Dst person wearing all red this
person gets a +,H discount on the total bill.
0xchange (ounter all year round
.pplicable on clothesFshoes 8 utensils
*et your old stuff 8 a get price off on the new
.pke kismat mein hai khushi
2cratch card based
Mou get 5, secs to run and pick up all the stuff you can and come back to
the billing counter
.ll that you pick up you keep @
9in an assured gift-
'n purchase of worth !s. D,,,F- you can chose any of the ten items
listed in the gift list 8 take it home as a free gift
(an also be used to push categories that are not moving eg. %uy G
trousers from Fashion %a&aar 8 take home any of the listed gifts
.uctions.
Issue play money with all purchases made within a G 5 month period.
(ustomers bid on merchandise with their accumulated faux money.
)adies :ay
Jiddies :ay
0xtending it to (!"
Jhushiyan hi khushiyan
. )oyalty point program where every purchase gets rewarded
The loyalty points collected get converted to a gift voucher every time they reach
the +,, mark.
0ach gift voucher is accompanied with another complimentary gift voucher worth
!s D,,
Tracking of the consumers shopping basket
#ersonalise offers based on the above
2urprise them on occasions like %irthdays 8 anniversaries wherein they can avail
of special discountsFoffers
. )oyalty point program where every purchase gets rewarded
The loyalty points collected get converted to a gift voucher every time they reach
the +,, mark.
0ach gift voucher is accompanied with another complimentary gift voucher worth
!s D,,
Tracking of the consumers shopping basket
#ersonalise offers based on the above
2urprise them on occasions like %irthdays 8 anniversaries wherein they can avail
of special discountsFoffers
Form the %ig %a&aar (lub based on an analysis of the the more revenue
generating customers. (lub members will be entitled special privileges like home
delivery, previews for various promotions, higher discounts, discount booklet,
previews to new products coming in store. 0tc.
S(( 1 Private Sale
Q,H of sales comes from <,H of customers.
(olorful postcards to your mailing list to announce a private sale =ust for
them. 'ffer a special discount when they bring in the card.
Its no mystery that you are one of our favorite customers. 2hh I this
special private sale is =ust for M'/.
%anto khushiyan har ek ke sang 2ocial causes
.(ilone se k(us(i )ate
2et up a khilona drop box in your store and then donate it to one of the
social firm working for underprivileged children.
2end out plenty of press releases to local print and broadcast media.
(an help the underprivileged, generate goodwill, and attract floor traffic to
your store at the same time.
Purane ka#ade na%i k(us(i%a
2et up a old clothes drop box in your store and then donate it to one of
the social firm working for elderlyForphan people.
2upporting a charity
(hoose a charity to support. 0ach time a customer makes a purchase
over a specified amount, make a donation to the charity in that customerOs
name.
*ive the customer an ornament with his or her name on it to hang
signifying the donation.
Fashion %a&aar
The onslaught of private labels
3he /ri'ate 8abels
/artywear
91tudio :;<
Formal 9 .estern 9 =en
9/ri'ilege Club
9>night hood
95F8
Casuals
9)# 0 C
9*uff n 3uff
9C3ee
Formal 9 ?t hnic 9 =en
91hatranj
.estern 9 .omen
91hyla
Kids/Pre - teens
Pink and Blue
Haute n Spicy
Formals 9estern For "en
Jnighthood (orporate *ear for men
Rule %our destin%
T(e .nig(t(ood 'an
Bes an ambitious, go getter who strives to get to the top in a short span of time
4<5 G, yrs old6 - hes confident of himself 8 knows he can make it. Be wants to
be known as a person who makes the right decisions 8 is conscious of the
statements he makes. Bes constantly taking care to make sure that hes saying
the right things, seen at the right places 8 even wearing the right kind of clothing.
Be believes in working hard 8 partying harder.
#romotions
. planner free with every < Jnighthood shirt.
%uy a Jnighthood shirt 8 trouser get a matching tie free
%uy < Jnighthood shirts 8 have our fashion consultant give you free tips on
A:ressing to make that impression.
%uy < Jnighthood shirts 8 < Jnighthood trousers 8 get a chance to complete the
look ie get the tie,shoes 8 sunglasses free. .ll you have to do is fill in a coupon
while purchasing.
#rivilege (lub Formal .ttire for men
For a chosen few
#rivilege (lub
For the man whoOs arrived in life - heOs at a senior mgt post 4 G+Pyrs old6- he
interacts with the top guys 8 head honchos on a day-to-day basis, but has his
feet firmly rooted on the ground. 2o though he goes for a round of *olf with his
boss - he doesnOt lose sight of the real life. .ppreciates all the finer things life has
to offer as much as the simple =oys. 2ince he interacts with this higher strata of
society he is more image conscious - he hasnOt however forgotten the value of
money 8 would not splurge needlessly.
#romotions
9ith every < shirts get a pair of tie pins free
9ith every < shirts get a pair of cuff links free
9ith every + shirts purchased get a #arker set free.
)ucky :raw-
%uy a #rivilege (lub shirt, drop in your business card 8 win a years
subscription to A.utodriveE
%uy a #rivilege (lub shirt, drop in your business card 8 win *olf
.ccessories.
(asuals
:C 8 (
S#ort% 2asuals
:C 8 (
Be is the college dude 4D5 DQyrs old6 - not one of the loaded stud boys in his
flashy cars- but the more down-to-earth, friendly kinds. Be is the hero of the
college canteen, with a decent si&ed female fan following. Jeeps track of the
trends - he normally chooses his clothes from the factory outlets andF or the
export surplus stores. )ooking goodFbeing with the times is important to him but
he doesnt splurge on the same. Flashy stuff to him is a total no-no. Be doesnt
show-off or strut his stuff, but chooses to make a silent statement
#romotions
"ake purchases over !sD,,, 8 get a funky college bag free
)ucky :ip- "ake purchases worth !s +,, 8 win passes to the latest rock
concertFmovies
:rop in a card on AThe coolest thing you ever didE the one that we think is the
coolest wins a hamper of :C 8 ( merchandise.
:iscount coupons on 2tudio 7MR for cross promoting within brands
2pecial discounts for college kids show us your college I: 8 get <,H off on :C
8 ( apparel
2ponsorship of college =am sessions

!uff 8 Tuff
2tylish, rugged fits
The !uf n Tuf personality
Be works hard when he has to but he en=oys all the free time he gets 4<< <;
yrs old6. Bes playful 8 loves the outdoors. Be likes playing a game a
footballFcricket on a 2unday morning.

#romotions
@ :iscount coupon with every action movie (:
@ %uy !uff n Tuff apparel worth !s D,,,, 8 get free personali&ed T shirt with your
favourite picture screen printed on it.
@ Jaraoke %e the best singer in store 8 get <,H off on !uff n Tuff =eans
@ Free leather belt and wallet with purchases above !s. <,,,
@ Free checked shirts with purchases above <+,,
@ %uy D get D free
( Tee
T shirts
2peak your mind
( Tee

In 2tore #romotions-
%uy G t shirts 8 get a capFsunglassesFbagsFwalletF(: free
%uy < T shirts 8 get a <,H discount 'n :C 8 ( apparels
The A%ack to (ollegeFschool discountE <,H off on (tees in Cune
AThe 2peak your mind contestE %uy < (tees scribble your message on a
form 8 win a lucky Cackpot 4a bike6
%uy ( Tee worth !s. D,,,, 8 get your message 4related to a topical issue
2peak your mind6 recorded on camera the best message will be
aired on !adio (ity
'n *round activities-
"aintain a presence 4through a stallFthrough sponsorships6 at various
college fests like "alhar etc.
:istribute leaflets at various college events showing the new range of
(tees
2tudio 7MR
#arty *ear
2kin for the #arty animal
2tudio 7MR
2mooth, suave 8 charismatic... 4<< <Q yrs old6 these would be the best words
to describe this man. 9hen he enters the room, all heads turn. Bis mere
presence brings the evening alive. Be dresses to be noticed. Be is a man who
knows what heOs got and flaunts it. .ttention is his poison, and he loves every
moment of it. .n active night life 4social life6 brings out the best in him.
#romotions
%uy x amt of 2tudio 7MR .pparel 8 win passes to the opening night at .thenas
#ub (rawl F% personnel visit various pubsFdiscos - if your caught wearing
2tudio 7MR apparel win free =eans from :C 8 (
%uy < 2tudio 7MR shirts 8 get <,H off on !ay %an eyewear
%uy < 2tudio 7MR shirts 8 get a discount on :enim (ologne
%uy x amt of 2tudio 7MR .pparel 8 win passes to all the latest glamorous events
Femina "iss India contest, Filmfare nite etc
%ecome a "odel with 2tudio 7MR - %uy x amt of 2tudio 7MR .pparel submit
your photograph 8 well help you be a model well submit your photographs to
all the model co - ordinators
%uy x amt of 2tudio 7MR .pparel 8 get a discount on .ctingFpersonalityFdance
classes

2hatran=
0thnic wear for men
Fashion that reigns
2hatran=
Beralding all the blue-blooded men. This is a line for the true royalty. 0thnic
formal wear as it was meant to be in the days of old. The outfits that gave
the kings 8 the nawabs the regal air, the self-assured look that they had. 7ow it
could all be yours that too at an affordable price. 9ho said then that royalty ran
in the bloodS
#romotions
%uy < sherwanis win the latest (: of gha&als
%uy x amt of 2hatran= apparel 8 win passes to the #anka= /dass latest concert
%uy x amt of 2hatran= 8 win a free glass chess board
%uy 2hatran= apparel worth !s. D,,,, 8 get a shawlFstole free
9ith every 2herwani purchased get a <,H discount on a kurta
A"ein shayar toh nahinE drop in the shayari that you have written the best <,
verses shayari gets +,H off on 2hatran= apparel
#resence in %ridalFfashion show.
2hyla
0veryday wear for women
Its a womans world
2hyla
For the woman of today who has come out into her own. /nassuming but
confident, smart but approachable, easy wear that recognises the woman and
the different roles she plays each moment of her day. !ecogni&ing the new
woman 4<+ G, yrs old6.
#romotions
*et accessori&ed %uy 2hyla apparel worth !s. D,,, 8 get <,H off on all
accessories.
Free "akeover %uy any 2hyla apparel, drop in your name 8 you could win a
free makeover.
%uy 2hyla apparel worth !s D+,, 8 get a G,H discount coupon valid at the
nearest )akme #arlour.
Tie up with :iamond =ewelers a lucky dip that entitles the 2hyla customer to a
solitare
#ink 8 %lue
Jidswear
Fun si&e-)arge
#ink 8 %lue
!emember what you felt like to be a kid, all the freedom, all the fun, all the
mischief,... and ooops all the mess. BereOs a brand that celebrates what it means
to be a kid. Fun clothing that recognises the rough and tumble life of a kid. For
kids upto D,yrs old.
#romotions
%uy #ink 8 %lue apparel worth !s.+,, 8 get your favourite :isney toy free or a
Bappy "eal at "c :onalds
(elebrate :isney :ay at Fashion %a&aar have all the :isney toons at the store
have a photographer in store allow your kids to click pics with their favourite
toon
%uy #ink 8 %lue worth !s. D,,, submit your kids photograph 8 make him the
/bharta 2itara of the month have his photograph plastered in store
%uy #ink 8 %lue .pparel worth !s. +,, 8 get < free tickets to the latest childrens
film running.
%uy #ink 8 %lue .pparel worth !s. D,,, 8 win a gift pack of G childrens books.
Baute n 2picy
(lothing for girls
Its a gal thing
Baute n 2picy
The world of the adolescent- a world of =ourney, discovery of the self and the
world. The time when you 3uestion beliefs, contradict your parents and agree
with whatever your friends say. 2o what if according to the gang rebellion is a
way of life@ .nd the world of the adolescent girl- the hushed whispers, the furtive
looks, the crushes, the nudges and the winks. That is a whole new discovery
again... 4 for girls D, D< yrs old6.
#romotions
%uy apparel worth !s G,,F- get free funky =ewellery 8 other accessories.
%uy apparel worth !s +,,F- get a free :airy
Fashion Tips from our in house consultant
.F) .pparel for less
Focus on the latest technology in clothing - "ore product focus
.F)
BeOs the smart cookie in the lot 4 <+ - <Qyrs old6 - heOs aware of the happenings in
the world. In touch with the times and the trends, heOs the man on the move.
*adgets and technology fascinate him. Be networks as hard as he works. "ore
often than not, his day begins at K am at his office and ends catching up with his
mates after work. Bis clothes have to work e3ually hard, giving him the suave
corporate look when he wants and the playful edge when he desires.
3he following graph shows the retail life cycle and we can say that Big Bazaar is currently at the
Growth Stage&
/A1,3,A:,:G 13*53?G;
Introduction
!rowt(
"aturity
:ecline
Time
(ash flow
Flows
B,G B5B55* 's& >,*5:5 13A*?1
Both the retail formats can be studied on the basis of the marketing techni7ues that are used to
attract customers& But first we will compare their standing in the industry using /orterCs ! Forces
model&
BIG BAZAAR AND 5 FR!"S#
*,D58
,:3?:1,3;
34*?53 AF
?:3*5:31
34*?53 AF
1EB13,3E3?1
/A.?* AF
BE;?*1
/A.?* AF
1E//8,?*1
$IG$ $IG$ %& $IG$ %&
.e can get an idea about how competiti'e this retail sector is, by looking at the degree of !
forces& 3hreat of substitute is minimal and supplier bargaining power is also less, but the rest of
the forces are deciding factor in the companyCs marketing strategy& 3hey being FhighC, means
degree of competiti'eness is also high& Big Bazaar is in'ol'ed in bulk purchases so bargaining
power of suppliers is low& 3he retail chain will not accept 'ery low margins&
'IRANA S$(S AND 5 FR!"S#
*,D58
,:3?:1,3;
34*?53 AF
?:3*5:31
34*?53 AF
1EB13,3E3?1
/A.?* AF
BE;?*1
/A.?* AF
1E//8,?*1
$IG$ $IG$ $IG$ $IG$ $IG$
3he intensity of each and e'ery force of /orterCs model is Fhigh&C 3his means that the shop owner is
struggling with 'ery less control o'er his own operations and his strategies are affected by external
factors& 5gain the competiti'eness in this market is 'ery high and market share for each shop is low
due to high number of stores& 3his gi'es more bargaining power to both buyers and suppliers& ,t is a
'ery easy market to enter, therefore threats of entrants is high too&
)(s F *AR'"TING
=arketing mix is a deciding factor in formulating marketing techni7ues for the success of a
particular brand, commodity or company& 3he components of marketing mix are+
/roduct
/rice
/romotion
/lace
3he sur'ey which was conducted gi'es the effect of each and e'ery component of the (/s on the
consumerCs mind& 3hese components ha'e a huge bearing on the retail battle between Big Bazaar
and >irana stores&
PRODUCT:
Big Ba+aar
Big Bazaar offers the maximum 'ariety for each category of product and this is cited by the
customers as one of the main reasons why they like shopping at the hypermarket& 3he product is the
same in e'ery store in the city but the brand options are more in Big Bazaar& 5lso, the 7uantity for
each product is not limited to large packs only& Abser'ations also re'ealed that local brands of
popular commodities, like diapers, sugar, wheat flour garments etc, are 'ery popular in Big Bazaar
stores& 3hese products are ne'er ad'ertised but offer huge margin on sales& ,n this way lower middle
class customers are targeted well& 3he commodities sold by the retail chain also includes its Gown
productsH which get a ready distribution network& 3he own products of Big Bazaar include =y
.orld fashion magazine which is not a'ailable anywhere else& 1o costs are low for such products&
'irana stores
/roducts at kirana stores are limited& 5ctually they ha'e 'ery less shelf space& 3he store owner does
not ha'e many options regarding the range of products that can be sold because area of the shop is
also not 'ery large& 3here is not much 'ariety in each product i&e& the brand choice a'ailable to
customers is low& >irana stores usually a'oid keeping expensi'e products which cost more than *s&
$"" and they limit themsel'es to cheaper and daily use items&
Conclusion:
Big Bazaar scores high on the product part of marketing mix&
Customer has more choices of brand in Big Bazaar rather than kirana store&
Customers like touching the product and selecting it themsel'es before buying&
3he customers trust retail chains with 7uality of the product& 3hey feel food products of Big
Bazaar will ha'e no adulteration& 3his 7uality is not assured in a kirana store&
Cheap and local brands are hea'ily stocked in Big Bazaar which make it easier to attract
lower2middle class category of customers&
PRICE:
Big Ba+aar
/rice is the critical point in a competiti'e industry& Big Bazaar works on a low cost model& ,t
considers its discounted price as its E1/& 3here is an a'erage discount of I2JK on all items in
respect to their =*/& /rices of products are low because it is able to secure stock directly from the
manufacturer& 3here are huge synergies in terms of bulk purchasing, central warehousing and
transportation& 3hese all factors help the retailer to keep low prices& 1ur'ey indicated that low prices
were the biggest factor in customersC mind while coming to Big Bazaar& ,t has ne'er focused on
gi'ing great ser'ices, but laid emphasis only on low prices to attract crowd&
'irana stores
/rice is a 'ery biased issue in a kirana store& ,nter'iew with some store owners re'ealed that general
policy regarding prices in a store is to gi'e ready discount to its regular customers but to charge the
=*/ from new customers& )epartmental stores generally work on tight margins of 62IK& Change in
prices is directly passed on to the customers&
Conclusion:
5lmost e'erything has some kind of discount in Big Bazaar&
,t clubs small 7uantities to make bigger packs and then lower prices which kirana stores are
unable to do&
,t considers price to be the biggest attraction for all customers&
Consumers accept the fact that they come from faraway places because it is cheap in Big
Bazaar for bulk shopping&
,t is not possible for kirana stores to gi'e hefty discounts on all items&
Customers feel same price for all customers as a plus point of Big Bazaar as compared to
differential price policy of kirana stores&
1ome customers feel cash discount is fine but bulk offer deals are of no use because you end
up getting more than you want which is a waste&
PROMOTION:
Big Ba+aar
Big Bazaar has huge promotion budgets& 3he biggest idea behind all ad'ertisements is to make
people do bulk shopping& 5fter talking to the store manager , found out that there are $ types of
promotional strategies& Ane is the holistic ad'ertisement which promotes the brand and creates
awareness among people& ,t is not targeted at promoting each store but only creates an image of Big
Bazaar as low2cost shopping option& 3he store has ad'ertised through 3D, road shows and also
started reality show2typed promotional campaign G3he Big Bazaar Challenge&H /romotions like
G1abse 1asta )inH are a 'ery successful strategy to get footfall&
Ather type of promotion is the particular store oriented promotion which includes speaking on the
loudspeaker in nearby blocks& 8eaflets are gi'en in local newspaper& 3here are promotional efforts
e'en inside the store& )uring the sur'ey, it was noticed that Buy $ Get Free type of promotions are
'ery common& Ariginal prices are cut down and new prices are shown, of which customer takes
7uick notice& 3here are loyalty schemes which reward regular clients& /romotion is also done
through co2branded credit cards with ,C,C, bank&
'irana Stores
>irana stores are in'ol'ed in almost negligible promotion acti'ity& 3hey rely mainly on
ad'ertisement from the manufacturer of goods to pull in customers& 3hey promote certain brands by
putting names on shel'es etc but they do not ad'ertise themsel'es as preferred store for local people&
Ane reason can be they work on tight budgets which ha'e no scope for ad'ertisements& 8eaflet
promotion maybe done once while inaugurating new store, but not during the course of existence&
Conclusion:
*etail chain Big Bazaar cannot sur'i'e without promotions on national or regional le'el&
5 big ad budget helps it to get large scale of operations&
Customers accept the fact that ad'ertisement campaign of Big Bazaar did influence them in
their buying beha'ior&
,ts Buy $ Get Free strategy influences the customer mindset a lot once they enter the store&
Customers feel loyalty card schemes make them come again and again to the store&
/romotion of kirana store is a rare e'ent&
PLCE:
Big Ba+aar
/lace means the location of the business& Big Bazaar has always worked on low2cost locations& ,t
targets semi2urban population with its placement& ,ts strategy is to find a cheap location and it ne'er
goes for hot spots in the city& 3he talk with the manager re'ealed that the 3eghoria store was opened
when it was scarcely populated& ?'en in Gurgaon, Big Bazaar chose 1ahara =all instead of
=etropolitan or City Centre, which are more popular than 1ahara =all& ,t relied on promotional
acti'ities to make up for unattracti'e locations& 3he channel of place is company owned stores to
ha'e complete control& 5nother strategy used by Big Bazaar to o'ercome location disad'antage is
use of internet& ,t has launched a merchandise retailing website www&futurebazaar&com which targets
high2end customers ready to use credit cards& 3herefore Big Bazaar has made headway into a
potentially high2yielding sector of online trade& ,nternet as place has put them in a profitable position
because there is minimal expense of maintaining a website& 3he promotion of this website is done
through ad'ertisement on Google& 3he website is put as sponsored link&
'irana Stores
>irana stores are always placed in crowded market area which is located in each block and sector&
An talking to the owners, it was found that some stores were inherited by them from their father, so
they had no choice of location& Atherwise it is common practice to find busy street corners to get
maximum customers& 8ocation is important because buying decision is on impetus during day2to2day
life& 1o the customer goes on for the nearest store& 3he store owners are ready to pay more rent for
better locations because their promotion acti'ity is negligible&
Conclusion:
8ocation is something which is permanent& 1o cautious decisions are taken while selecting
place&
Big Bazaar refrains from high2end locations for its business&
1ome customers tra'el from far places to the store& 1o place factor has less influence on
them&
1emi2urban customers still prefer kirana shops, so location of retail chain should be near to
them because they will not tra'el too far&
>irana shops make sure a'ailability of goods nearest to the residential area&
(RFITABI%IT,
/rofit is the basic moti'e behind the running of any business& Both retail formats ha'e their own
budgets, future projections and financial limitations& /rofitability measures the efficiency of
operations& ,t also helps us decide the better option amongst the two& Big Bazaar and local
departmental stores work on different scales of operation& 3he deciding factor here is in'estment
capability&
Big Ba+aar
3his retail chain is present in all major cities of the country& 5nd this means there is huge
re7uirement of capital& 3he stores generally occupy L",""" s7uare feet of space on an a'erage& ,n the
wake of rising real estate prices, GplaceH component of marketing mix becomes an increasingly
important factor in deciding future strategies& 3he store included in the sur'ey re'ealed that they
ha'e a'erage sales of J lacs per day& But they do not disclose their profits for particular store& Big
Bazaar is a brand under /antaloon *etail M,ndiaN 8td& 3he net worth of the company is *s !$6&JJ
crores& 3his includes all the in'estments made by the promoters and subse7uent reser'es created
during the life of the business& 3he profit after tax in financial year $""!2"6 was 6( crores on
re'enues of JI crores& 3his means a net profit ratio of L&($K& this is 'ery low for a national retail
chain but it highlights the fact that the sector has a huge potential and will generate more profits once
the go'ernment policies are in fa'or of opening up the sector further& 8ow profit can be attributed to
4igh cost of research re7uired to study each and e'ery region of the country
3he large number of staff needed to manage all the stores
Burgeoning real estate prices which leads to high rentals
4uge promotional acti'ities undertaken to ensure enough footfall
'irana Stores
>irana stores ha'e only one source of income i&e& margins a'ailable on selling F=CG products& 3he
store owners re'ealed that in earlier days, they used to enjoy margins of well o'er K on products
from 4E8, /0G and =arico& But now the margins ha'e slipped to around IK& 5nother thing to be
noticed is that credit period gi'en by distributors has also come down significantly, though the shop
owners refused to gi'e details on that& 5'erage daily sales of a 1alt 8ake kirana shop co'ering J"
s7uare feet in busy 5? block market stands at *s 6"""2I"""& /rofits made each month are
confidential information which none of the owners wanted to gi'e& But considering the margins and
o'erhead expenses, they might be making a daily profit of *s L!"&
B.!. #!'(022
@ Introduction
@ Cob classification
B.! 2T!.T0*M .7: ".7.*0"07T
@ . highly competent and engaged workforce$
@ . high-performance culture$ and
@ . flexible and adaptive organi&ation that can respond to changing business
conditions.
#0!F'!".7(0 ".7.*0"07T
@ :eveloping performance agreements and development plans$
@ "ulti-rater 4G5,T6 feedback 4individual and team6$
@ #erformance planning and review, linking organi&ational goals to individual goals,
competencies and behaviors$
@ 'n-line programs and systems
!0(!/IT"07T .7: 20)0(TI'7 #!'(022
@ !ecruitment and selection strategies.
@ .ssisting human resource departments and specialist functions
@ /ndertaking targeted search processes
('7:/(TI7* T02T2
@ #sychometric Testing Intelligence tests.
@ %usiness #ersonality Indicators.
@ #ersonality tests.
@ The "yers %rigg test.
@ (hairing interviews.
@ .ssessment centre
T!.I7I7* .7: :0>0)'#"07T #!'(022
@ Individual training courses
@ Investment on staff
BIG BAZAAR FINANCIAL ASPECTS
-.T$ DIR"!TRS/ R"(RT FR T$" ,"AR "ND"D 01T$ 23N"4 5116

;our )irectors are pleased to present the :ineteenth 5nnual *eport together with
5udited 1tatements of 5ccount for the year ended L"th #une $""6&

FINAN!IA% $IG$%IG$TS

3he operating results of the company for the year under re'iew are as follows+

7Ru8ees in %acs9
(ARTI!3%ARS 5115:16 511):15

Gross Sales $",JI6&%I %,6!&((
Awn 1ales M:et of 3axesN I!,J(%&I% ",J$6&6
Ather Aperating ,ncome ",%$I&$6 L,(!L&"I
Ather ,ncome ($"&J L"!&($
3otal ,ncome JI,%I&$L "!,!J!&"
(ro;it be;ore de8reciation < ta= ,$I&$% 66(!&("
8ess )epreciation $,"J&6 ,LLL&LL
/rofit before tax %,J%&6J !,L$&"I
8ess ?arlier ;ear's ,ncome 3ax I&$! L&$"
8ess+ /ro'ision for tax $,I66&6J ,(!L&II
(ro;it a;ter ta= 6,(!&I! L,J!!&"
5dd+ /rofit bOf from pre'ious year 6,6!"&6( L,J"J&L
1urplus a'ailable for appropriation L,"66&L% I,66L&$L
A((R(RIATIN
/roposed )i'idend 6I$&$ !(%&%(
/ro'ision for di'idend tax %(&$6 II&(
3ransfer to general reser'es 6(&!J LJ!&!
Balance carried to Balance 1heet ,6!J&(( 6,6!"&6(

R">I"& F ("RFR*AN!"

)uring the year, the company recorded growth in both topline as well as bottom line&
,ncome from operations went up from *s& "!,$I%&6J lacs in $""(2"! to *s& J6,III&"!
lacs in $""!2"6 recording a growth of II&( percent& /B),3 stood at *s&(6,$L&II lacs in
$""!2"6, an increase of !!&I$ percent o'er the preceding year& /53 for $""!2"6 was *s&
6,(!&I! lacs, an increase of 66&($ percent o'er $""(2"!&

DI>ID"ND

3he Board of )irectors of the Company has recommended a di'idend of *s& $&!" $!KN
per e7uity share& 3he di'idend will be declared in the ensuing 5nnual General =eeting
based on appro'al by the 1hareholders& 3he total payment on account of di'idend
Mincluding )i'idend taxN is *s& I66&LJ lacs&)uring the financial year $""!2$""6 company
has the following subsidiaries to
pro'ide a backward integration to cater to needs of the entire consumption space
in ,ndia in a more efficient and effecti'e manner& Company has entered into
joint 'entures with strategic partners for 'enturing into specialised retailing
business&

S3BSIDIAR, !*(ANI"S

$ome Solutions Retail 7India9 %imited

4ome 1olutions *etail M,ndiaN 8imited was incorporated to offer solutions in home
retailing 3he company offers e'erything and anything a consumer would need to make a
home& 3he key product categories are consumer durable 0 electronics C)?N, furniture,
home furnishing 0 decor, home impro'ement and home ser'ices& 3he company has
""K stake in 4ome 1olutions *etail M,ndiaN 8imited& 3he company during the year
ended $""!2$""6 has achie'ed the operational income of *s& 6,LIL&(" 8acs and has
incurred the loss to the tune of *s& !I%&$I 8acs&

(antaloon Food (roduct 7India9 %imited

/antaloon Food /roduct M,ndiaN 8imited was incorporated with the object of sourcing
and backward integration of food business of the company& 3he company has sourcing
and distribution bases at all key cities across the country& 3he company has ""K stake in
/antaloon Food /roduct M,ndiaN 8imited&)uring the year ended $""!2$""6, the company
registered income from operations amounting to *s !,(L"&JL 8acs and profit after tax is
*s I&(( 8acs&

Foot *art Retail 7India9 %imited

Foot =art *etail ,ndia 8imited is !K subsidiary company operating in Footwear retail
space& 8iberty 1hoes 8imited, a leading footwear manufacturing and distribution
company holds other (%K stake in the company& 3he company operates footwear retail
format 1hoe Factory in 'alue retailing and is also launching retail format in lifestyle
segment& 3he company has been operational from Ith :o'ember $""! and has
registered income of *s&$"&I% lacs& 8oss incurred during the period amounts to *s&6$&IL
lacs&

(AN India Restaurants %imited

3he main business of /5: ,ndia *estaurants 8imited is to carry on the business of 7uick
ser'ice restaurants and food courts through restaurants, food court, hotels, eating house
etc& 3he company operates food on go retail format Chamosa and Food 1top& 3he
company has %J&(6 K stake in /5: ,ndia *estaurants 8imited&3he company has
registered the profit of "&(L lacs on the turno'er of *s !J&JI lacs&


Future *edia 7India9 %imited?

3he Company is being set up to manage the Aut of 4ome =edia Business& 3he company
will manage and sell in2store media rights& /*,8 has in'ested *s& ! lakhs as e7uity
representing 2 ""K of the e7uity& 3he company is in the process of being fully
operational and no material transactions were recorded during the year&

Future %ogistic Solutions %imited?

3he company is formed as a separate logistics company where all logistics acti'ities
would be centralized for /antaloon *etail M,ndiaN 8imited and associated group
companies& /antaloon *etail M,ndiaN 8imited has in'ested *s& ! lakhs as e7uity
representing ""K of the e7uity& 3he company is in the process of being fully operational
and no material transactions were recorded during the year&

!onvergem Retail 7India9 %imited

3his .holly owned subsidiary company is being set up to manage the communication
business& 3he company is still in the stage of being fully operational and there were no
significant transactions during the year ended $""!2$""6&

!IG In;rastructure (vt %td?

3he company is holding !K of the e7uity in the company& 3he company is in the
process of being fully operational& >B ,nfin /'t& 8imited 3he company was formed to
manage the financial ser'ices business of the Future group, >B ,nfin /'t 8imited is
capital holding company and manages the asset management business, /antaloon *etail
M,ndiaN 8imited has I%&(K stake in the company& 3he name of the company is proposed
to be changed to Future Capital 4oldings 8td from >B ,nfin /'t 8imited& 3he company
has made a modest profit of *s& "&"6 8acs during the period ended Lst =arch, $""6&3he
following are the subsidiaries of >B ,nfin 8imited

>shitij ,n'estment 5d'isory Co& 8imited is an in'estment ad'isor to domestic scheme of
>shitij Denture Capital Fund M>shitijN& >B ,nfin /'t& 8imited has %$K stake in the
company& >shitij is *s& L!" crore *eal ?state Denture Fund focused on retail and
commercial real estate& >shitij Fund has (6I&"L crore assets under management as on
date& 3he name of the company has been changed from /F4 ,n'estment 5d'isory Co&
8td to >shitij ,n'estment 5d'isory Co& 8td& 3he company is the subsidiary of >B ,nfin
/'t& 8imited& 3he Company has incurred loss to the tune of *s %%&$ 8acs for the period
ended Lst =arch $""6&

5mbit ,n'estment 5d'isory Co& 8td is an in'estment ad'isor to 4orizon scheme of
>shitij Denture Capital Fund M>shitijN and 4orizon *ealty Fund 88C, =auritius& 3his is
the wholly owned subsidiary of >B ,nfin /'t 8imited& 3he fund ha'e corpus of " million
to in'est into real estate& 3he Company has incurred loss to the tune of *s (I&!% 8acs for
the period ended Lst =arch $""6&

,ndi'ision ,n'estment 5d'isors 8td will act as domestic ad'isor to =auritius based
ad'isor of ,ndi'ision ,ndia /artners 88C, =auritius& 3his is the wholly owned subsidiary
of >B ,nfin /'t 8imited 3he Company has incurred loss to the tune of *s $6(&$! 8acs for
the period ended Lst =arch $""6&

=yra =all =anagement Company /ri'ate 8imited is the wholly owned subsidiary of
>B ,nfin /'t 8imited& =yra =all =anagement Company 8imited is 1pecial /urpose
Dehicle M1/DN to ac7uire office premises at /arel, =umbai& 3he company owns office
premises of ((,""" s7uare feet at /eninsula plaza& 3he company has no other business&
3he Company has incurred loss of *s "&$( 8acs for the period ended Lst =arch $""6&

2INT >"NT3R"S

G2 Future Fashions %imited

3he Company has been formed as a !"2!" joint 'enture with Gini 0 #ony 5pparels /'t&
8td&, one of the leading producers of >ids wear in the country& 3he #oint Denture
Company shall pro'ide focused attention to the kids wear category by establish a retail
chain outlets in ,ndia& /*,8 has !"K stake in the e7uity of G# Future Fashions 8imited&

3he Company has achie'ed turno'er of *s& $(%&J( lacs for the period ended L"th #une,
$""6& 8oss incurred during the period amounted *s J6&L( 8acs&

(lanet Retail $oldings (vt %td?

3he company has (% K stake in /lanet *etail 4oldings /'t 8td& 3he company has master
franchisee for =arks 0 1pencer brand in ,ndia and operates 6 =arks 0 1pencer stores&
3he company operates the chain of sportswear goods and ha'e license of international
brands& 3he company operates retail store chain of /lanet 1ports, Guess, and Body shop
stores&

3he company during the year has achie'ed the operational income of *s 6,$%J&% 8ac
and has incurred loss to the tune of *s $"&6 8acs& 1upreme 3radelinks /ri'ate 8imited
M1ubsidiaryN has achie'ed the turno'er of (,"L!&!( lacs and has registered the profit of *s
$J%&$$ 8acs&3he financials are based on the unaudited figures as of Lst =arch $""6&

Gu8ta In;rastructure 7India9 (vt %td?

3he company has been floated as a joint 'enture with Gupta Coal ,ndia 8td&, and
Cineline ?ntertainment ,ndia /'t& 8td 3he company has $"K stake in Gupta
,nfrastructure M,ndiaN /'t 8td& 3his is a 1pecial /urpose Dehicle to de'elop a *etail =all
in the heart of *aipur, Chatisgarh&

!a8ita%and4 Singa8ore

Company has entered in to a joint 'enture agreement with Capita8and,
1ingapore to establish !"+!" joint 'enture retail management company to manage retail
mall properties in ,ndia& Capita8and based in 1ingapore, is a leading player within the
*etail real estate space, specifically in 5sia& 3hey ha'e o'er E1) ! billion in assets
under management, are a pioneer in the 5sian *?,3 market and a large =all =anager&
3he market capitalisation of Capitaland is approx E1) J&! billion& 3hey are one of
the largest =all de'elopers in China where they ha'e de'eloped o'er (" =alls and also
ha'e a strategic relationship with 1zitic and .almart

The Generali Grou84 Ital@
/*,8 has entered into a joint 'enture agreement with 3he Generali Group
GeneraliN ,taly Ma Fortune !"" companyN, one of the largest insurance companies in the
world for its 'enture into insurance business in ,ndia& 3he joint 'enture will set up
companies for both life and general insurance business& 3he Generali Group will ha'e
$6K stake in the 'enture and the balance shall be held by the Company and its associates&
3his joint 'enture is subject to the appro'al of ,nsurance *egulatory and )e'elopment
5uthority of ,ndia ,*)5N and other statutory appro'als as may be re7uired& Generali, one
of the largest insurance groups in the world, was established in JL in 3riesta, ,taly
Generali operates across (" countries through "I companies worldwide&
3he joint 'enture would look to distribute the insurance products utilizing the 'ast
distribution network of the Company along with other con'entional formats of insurance
distribution presently pre'ailing in ,ndia&

*"*RAND3* F 3ND"RSTANDING &IT$ TA%&A%'ARS

3he Company on #une "J, $""6 has signed a =emorandum of Enderstanding M=AEN
with 3alwalkars Better Dalue Fitness /'t& 8td& to form a !"2!" #oint Denture Company
for retailing of fitnessOwellness related products and for the rendering of health and
fitness related ser'ices&

*"*RAND3* F 3ND"RSTANDING &IT$ *ANI(A% $"A%T$ S,ST"*
(RI>AT" %I*IT"D

3he Company has signed a =emorandum of Enderstanding M=AEN with =anipal 4ealth
1ystems /'t 8td to form a !"2!" #oint Denture Company for rendering healthcare related
ser'ices and sale of health care products&


TRANSF"R F IN>"ST*"NT T S3BSIDIAR,

)uring the year Company has transferred it shareholding in its subsidiaries i&e 5mbit
,n'estment 5d'isory Company 8imited and >shitij ,n'estment 5d'isory Company
8imited to its subsidiary >B ,nfin /'t& 8imited

"A3IT, S$AR" !A(ITA%

3he e7uity share capital of the company has increased from *s& $,%%,II,L6"O2 to *s&
$6,JJ,(6,$"O2 on account of issue of shares on preferential basis to promoter and rights
basis to the shareholders&

(re;erential Issue#

)uring the year, (,"J,6! e7uity shares of *s& "O2 each at a premium of *s& I$!O2 per
share aggregating to *s& L,"""&" lacs were allotted on preferential basis to =r& >ishore
Biyani, =anaging )irector of the Company upon exercise of option conferred by
warrants allotted to him by the Company proceeds from the issue has been utilized as per
the objects of the issue&

Rights Issue#

)uring the year ((,IJ,I$" e7uity shares of *s& "O2 each at a premium of *s& (%"O2 per
share aggregating to *s& $$L%L&6" lacs were allotted on rights basis& Aut of ((,J,J"
e7uity shares issued on rights basis, $(6" e7uity shares were kept under abeyance& /art of
the proceeds from the issue has been utilized as per the object clause of the 8etter of offer
for the growth of the company&

F3RT$"R ISS3" F "A3IT, S$AR"S

P ,ssueOAffer and allot ?7uity 1haresOCon'ertible securities with or without detachable
warrantsOFully con'ertible debenturesO/artly con'ertible debentures securitiesN for an
aggregate issue size not exceeding *s&$6,""" lacs subject to the necessary pro'isions 0
appro'als&

P ,ssue and allot $,$,(J" warrants with an option to the warrant holderMsN to ac7uire,
for e'ery warrant, one fully paid up e7uity share for *s& "O2 each at a price of *s& ,6L!O2
per warrant aggregating to an issue price of *s& %,J$(&"! lacs to ?rudite 3rading /ri'ate
8imited, a part of the /romoter group on a preferential allotment basis, subject to the
necessary pro'isions 0 appro'als&

S3B DI>ISIN F "A3IT, S$AR"S

3he market price of the e7uity shares of Company has witnessed a significant increase in
the recent past and such high price keeps the small in'estor away from trading in
company's shares& 3his has also lead to a reduction in li7uidity of the shares of the
Company in the stock market& ,n order to impro'e the li7uidity and the makes the shares
affordable to small in'estors the board of directors of the company in their meeting held
on L"th 1eptember $""6 appro'ed the sub2di'ision of e7uity shares subject to the
appro'al of the shareholders in the ensuing annual general meeting of the Company&

*ANAG"*"NT DIS!3SSIN <ANA%,SIS R"(RT

3he management discussion and analysis has been dealt with extensi'ely elsewhere in
the 5nnual *eport&

T$" F3T3R"

3he company has expansion plan to increase the retail space under control substantially&
3he total retail space at the end of $""!2"6 stood at o'er $&I! million s7uare feet& 3he
company has planned to roll out further retail space of $&!" million s7uare feet in the "62
"I under 'arious retailing formats it operates& 3he company had launched se'eral retail
concepts during last year as well current year to increase its product offering in new
product categories to capture the consumer spend& 3he focus of company will be to
capitalise on increasing consumer spend as core dri'er of the economic growth in some
decades&
3he company has already created a property supply chain in place to meet its
growth objecti'es& 3he new products categories in 4ome, Consumer )urable 0
?lectronics, Furniture, 4ealth 0 Beauty, Communication and Book, =usic 0 1tationery
will help to keep the growth momentum continue beyond the focus on fashion business&
3he company is also rolling out new concept in specialty retailing to capture the specific
consumer segments&

DIR"!TRAT"

1hri 1hailesh 4aribhakti and 1hri 1& )oreswamy retire by rotation and being eligible
offer themsel'es for reappointment&

:one of the directors are dis7ualified under 1ection $I(MNMgN of the Companies
5ct,%!6&

A3DITRS

=Os& :G1 0 Co&, Chartered 5ccountants, =umbai, hold office as 1tatutory 5uditors
upto the conclusion of the ensuing 5nnual General =eeting and being eligible, offer
themsel'es for re2appointment& 1hareholders are re7uested to appoint them as 1tatutory
5uditors to hold office upto the conclusion of the next 5nnual General =eeting and to
fix their remuneration& 3he obser'ations made by the auditors are self2explanatory&

FIB"D D"(SITS

3he Company has not accepted any )eposits during the year& 3here were no deposits
repaid during the period and the unclaimed deposit at the end of the year is *s& (%,"""O2&

R"(RT N !R(RAT" G>"RNAN!"

5 detailed report on Corporate Go'ernance has been included as an attachment to
this *eport&

(ARTI!3%ARS F "*(%,""S

3he statement containing particulars of employees as re7uired under section $IM$5N of
the Companies 5ct, %!6 and the rules made thereunder, is gi'en as an annexure
appended hereto and forms part of this report& ,n terms of section $%MNMi'N of the 5ct,
the report and accounts are being sent to the shareholders excluding the aforesaid
annexure& 5ny shareholder interested in obtaining the copy of annexure may write to the
company secretary at the registered office of the company&

DIR"!TRS R"S(NSIBI%T, STAT"*"NT

/ursuant to 1ection $IM$55N of the Companies 5ct, %!6, the Board of )irectors of the
Company hereby state and confirm that 2

iN in preparation of the annual accounts, the applicable accounting standards ha'e been
followed with proper explanation relating to material departuresQ

iiN the accounting policies selected ha'e been applied consistently and judgments made
and estimates gi'en are reasonable and prudent so as to gi'e a true and fair 'iew of the
state of affairs of the Company as on L"th #une $""6 and the profit of the company for
the year ended on that dateQ

iiiN 3he proper and sufficient care ha'e been taken for the maintenance of ade7uate
accounting records in accordance with the pro'isions of the Companies 5ct, %!6 for
safeguarding the assets of the company and for pre'enting and detecting fraud and other
irregularitiesQ

i'N the accounts ha'e been prepared on a going concern basis&

!NS"R>ATIN F "N"RG, T"!$N%G, ABSR(TIN < FR"IGN
"B!$ANG" "ARNINGS < 3TG

5 1tatement gi'ing details of conser'ation of energy, foreign exchange earnings and
outgo, as re7uired under 1ection $IMNMeN of the Companies 5ct, %!6 read with the
Companies M)isclosure of /articulars in the *eport of )irectorsN *ules,%JJ, in
5nnexure , MForm 5 0 CN is attached and forms part of this report& 4owe'er there is no
expenditure on *0), 3echnology absorption, adaption 0 inno'ation during the current
financial year&

A!'N&%"DG*"NT

.e take this opportunity to express our grateful appreciation for the
co2operation and support recei'ed from 'endors, customers, banks, financial institutions,
shareholders and the society at large& .e take on record the appreciation for the
contribution and hard work of e'ery /antaloonian&3he path to further growth is 'ery
exciting and your continued e patronage would enable us to scale higher heights at a
faster pace&