January 2014

Monthly
Report
Table of Contents

Social Media Statistics . . . . . . . . . . . . . . .

Facebook Reach . . . . . . . . . . . . . . . . . . . .

Blog Metrics . . . . . . . . . . . . . . . . . . . . . . .

P.A.S.S.Port . . . . . . . . . . . . . . . . . . . . . . . .

Social Media Channel Statistics

285 Followers
+27
2,351 Likes
+32

8,356 Total Views

+ 1,040
116 Followers
+24

Facebook Reach: 1/1-1/31

3,995 Total Views

+141

Blog Statistics
1,200

Wellness Blog Metrics

Spring Semester January - April

1,000
Views (WP Data)
800
Visitors (WP Data)
600
Comments/Shares/RTs/ (WP,
Social Media)
400

200

January

January
7 Posts

February

March

Views (WP Data)

1,040

April

Visitors (WP Data)

712

Comments/Shares/RTs/ (WP,
Social Media)
3

P.A.S.S.Port to Wellness

P.A.S.S stands for Physical Activity for Student Success.

The goal of the campaign was to encourage physical activity
among students by highlighting various campus resources
and locations. Students received stamps throughout the week
on an official #USFPTW passport, one stamp for every event
attended. Scheduled events are listed below. Students could
also participate in activities of their choice to receive stamps, by
sharing their success with the hashtag #USFPTW. A separate photo
contest was held.

10 students completely filled their passports.

The campaign received an estimated 213,737 in media
impressions on social media.

February 2014

Monthly
Report
Table of Contents

Social Media Statistics . . . . . . . . . . . . . . .

Facebook Reach . . . . . . . . . . . . . . . . . . . .

Blog Metrics . . . . . . . . . . . . . . . . . . . . . . .

USFPTW Photo Contest . . . . . . . . . . . . . .

Be the Voice . . . . . . . . . . . . . . . . . . . . . . .

Social Media Channel Statistics

310 Followers
+25
2,396 Likes
+45

9,462 Total Views

+ 1,106
135 Followers
+19

Facebook Reach: 2/1-2/28

*The USFPTW Photo Contest created the high impressions and likes on 2/3/2014

4,035 Total Views

+40

Blog Statistics
1,200

Wellness Blog Metrics

Spring Semester January - April

1,000
Views (WP Data)
800
Visitors (WP Data)
600
Comments/Shares/RTs/ (WP,
Social Media)
400

200

January

February
10 Posts

February

March

Views (WP Data)

1,106

April

Visitors (WP Data)

683

Comments/Shares/RTs/ (WP,
Social Media)
4

#USFPTW Photo Contest

Photo contest launched Feb. 3

Over 2,600 in Reach on Feb. 3
Over 350 likes on Feb. 3

Winner, shown left, received 2 shares and 112

likes. She received $20 to Chucks Natural
Food Marketplace.

Be the Voice
To create buzz and raise
awareness about the National
College Health Assessment Web
Survey, we captured students
sharing information and
encouragement for the survey.
Photos are continuing to be shared
on Facebook, Twitter and
Instagram.
Facebook Reach:
Feb. 18 upload 2,206 reach
Feb 20 upload 1,018 reach
Feb. 27 upload 1,056 reach

March 2014

Monthly
Report
Table of Contents

Social Media Statistics . . . . . . . . . . . . . . .

Facebook Reach . . . . . . . . . . . . . . . . . . . .

Blog Metrics . . . . . . . . . . . . . . . . . . . . . . .

NCHA Survey/Be the Voice . . . . . . . . . . . .

Healthcare Navigators. . . . . . . . . . . . . . . .

Social Media Channel Statistics

329 Followers
+19
2,411 Likes
+15

11,364 Total Views

+ 1,902
148 Followers
+13

Facebook Reach: 3/1-3/31

4,083 Total Views

+48

Blog Statistics
1,200

Wellness Blog Metrics

Spring Semester January - April

1,000
Views (WP Data)
800
Visitors (WP Data)
600
Comments/Shares/RTs/ (WP,
Social Media)
400

200

January

March

6 posts

February

March

Views (WP Data)

1,034

April

Visitors (WP Data)

745

Comments/Shares/RTs/ (WP,
Social Media)
3

NCHA Survey/Be the Voice

Survey deadline extended through March 21
Total of 948 survey participants
Be the Voice Album: 11 of the photos
received 5 or more likes, and the album
received a total of 12 likes.
Participants had the opportunity to bring their
receipt to the Wellness Center to be entered in a
raffle. The winner will be announced in April and
prizes include Beats by Dre, a $50 bookstore gift
cards, or an iPad.

Healthcare Navigators, #GetCovered

USF Navigators on site at Student Health
Services Annex were on-site to answer questions
and help students and OPS staff to enroll in the
Federal Health Insurance Marketplace.
3/17 event ~ 30 attendees
3/26 event ~ 50 attendees
3/31 event ~ 75 attendees