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incredible experiences
Who we are and what we do
We are Australias largest travel publisher with two distinct brands: Australian Traveller for travellers in
Australia and International Traveller for those travelling to the rest of the world.
Our vision is a world where every journey is a great one and our mission is to connect all travellers to
incredible experiences.
To realise this vision and mission we publish our world leading content across print, web, radio,
television and social media.
Australian Traveller Media was founded by
former Fairfax Media publishers Quentin Long
and Nigel Herbert in 2005 with the single vision
of creating the best selling travel titles in the
country. In less than 12 months, they achieved
their vision.
Today, they employ more than 16 of the
smartest and brightest people in content
creation, design and sales. The company plans
to pass the 20 employee mark in 2015 with
signicant investment in the digital platforms
and video.
Our team
Leigh-Ann Pow editorial director
Leigh-Ann comes to Australian Traveller Media with a wealth of
editorial experience, both in Australia and internationally. Before
joining ATM she spent 14 years at Vogue Australia. Beginning her
Vogue career as a features writer, she was eventually appointed to
the role of associate editor, a position she held for over a decade.
Our editors
Alissa Jenkins web and social media editor
Originally from the NSW Snowy Mountains, Alissa cut her
journalistic teeth at a regional newspaper before joining the ATM
team as our junior writer. Over the past three years she has
climbed the ranks as Australian Travellers staff writer and section
editor, before jumping ship this year to join International Traveller
as web editor. While she does still write features for the magazine,
her focus is on all things digital.
We invest in the best editorial talent to ensure the greatest quality product.
TripAdvisor has forecast that Australian travellers will spend on average more than
US$12,000 on their holiday in 2014 double the average global traveller budget.
Australians The most valuable travellers
Australians are travelling overseas in
greater numbers than ever before*
55% increase from 2009 to 2013
235% from 2003 to 2013
According to TripAdvisor, Australians will be
the single biggest spenders on travel in 2014.
235% from 2003
to 2013
235%
55% increase from
2009 to 2013
55%
Source: Tourism Research Australia 2014 & Ipsos for TripAdvisor
In the past 12 months, have you done any of the below after reading/
watching/visiting your favourite media source?
Visited a website mentioned in the magazine 63%
Visited a magazine advertisers website 55%
Visited a magazine advertisers website after hearing about them on the radio 52%
Clicked on an online ad that took you to an advertisers website 35%
Visited a TV advertisers website 33%
Visited a website advertised on social media 27%
Magazines are the #1 medium for driving
trafc to advertisers websites.
Magazines convert readers to travellers
Source: Media Consumption Study 2012. MPA
Half a million
Thats the number of people reached by
International Traveller every edition
We are much more than a magazine
Every issue, 35,000 magazines are distributed and sold to Woolworths & Coles
supermarkets and the best newsagencies in Australia.
110,000+ Australians watch us on television, Channel 9 MORNINGS show every
second week^
Another 40,000 subscribe to our emails
12,000 (and growing) travel nuts are getting their regular updates
from our website, Facebook and Twitter
Our unrivalled media reach
^ Source: Channel Nine
Media Parternships
One of International Travellers greatest strengths and key competitive advantages is our
partnerships with other mass media outlets who help promote the brand and title.
Channel 9's Mornings with David and Sonia
Audience 110,000 National.
Channel 9's A Current Affair.
Audience 960,000 National.
Mornings with Linda Mottram ABC 702
Audience 62,000 Sydney.
PLAY 100 Best Hotels and Resorts
PLAY Europe on a Budget
PLAY Bagging Hot Holiday Savings
PLAY "If you like xxx, then you will love xxx"
Female skew Key decision makers in Australia
Average household income $101,890
Medium to big spenders
All styles of travel from zero to six stars
Average four to six domestic leisure trips p.a
Average 1.5-2.5 international trips
Power of our audience
Female 35-55 Years
55% 20% 25%
40-59
60+ 20-39
Female
AB
Demographic
Skew
Living in
households
earning more
than $200k p.a
Planning an
international
holiday in the
next 12 months
68% 83% 15%
Title
International
Traveller
Australian
Traveller
Luxury
Travel
Vacations
& Travel
Signature
Magazine
Get Lost
Magazine
Out & About
with Kids
Get up
& Go
Issues per year
6 6 4 3 4 4 4 4
Rank on iSUBSCRiBE
2 1
Not in top 10 Not in top 10 Not in top 10
4
Not in top 10 Not in top 10
Distributed to 2000 hotel
rooms
Available at QANTAS, Jetstar,
Emirates and Singapore
Airlines lounges
Radio partnership
National TV partnership
Sold in Woolworths and Coles
supermarkets nationally
Every continent covered in
every issue
Independent hotel reviews
International Traveller vs the competition
International Traveller magazine became the best selling outbound travel magazine in
Australia in two years.
Our success is due to:
our consistent focus on delivering the highest quality editorial for readers
our extensive marketing and PR partnerships
our unrivalled distribution
our investment in experienced and gifted editors
What makes International Traveller successful
Brands we work with
What International Traveller can do for you
Reach a bigger and better audience ready to purchase travel
The most effective and efcient use of your budget
Increase sales, brand awareness and yield amongst travellers
International Traveller is a new and better way
to build sales and tourism brands
Previous covers
D U B L I N| ME X I C O | J O R DA N| N E W Z E A L A N D| L O N D O N| A L A S K A| B A L I | J A PA N
GO on
,
d
ive in
!
10
SEXIEST
POOLS
ON EARTH
WHY YOU SHOULD LOVE
THE COOK ISLANDS
CHECK IN TO
AMSTERDAMS
HIPPEST HOTELS
TRAVEL WITH TEENS
A SURVIVAL GUIDE
THE SPA LUXE LIST +
THE DIVINE
ALLURE
OF ISRAEL
HOT HOODS IN
COOL BEIJING
How the magazine is structured
SECTION DESCRIPTION
Editors letter Our editors rundown of the issue, as well as a few of their favourite things right now
Readers letters Letters from our readers what they love, what they want and what theyve learnt on their travels
Your Shot Amazing shots sent in by International Traveller readers, with the best of the month featured in a double-page spread and rewarded
with a Tamron lens
Shortcuts All the amazing things happening in the world right now, including new hotel and resort openings, city proles, events calendars
and the latest fashion and beauty to pack
How I travel How other people travel: where they go, what they see and what they bring home
Wanderlust Practical information and insider knowledge that will help our readers travel smarter and better
Wish you were here Stunning destinations that have to be on every travellers to-do list
Epicurean The world on a plate (and in a glass): where to eat, drink and be merry
Reviews Our independent, anonymous, non biased views on hotels, tours, restaurants and experiences
Postcards Stories that focus on the unique appeal of the cities within a destination, the neighbourhoods within a city, the attractions within a
neighbourhood
Journeys The lush, expansive travel stories and images that International Traveller is known for, along with practical information to help our
readers experience it for themselves
Passport Readers rst-hand travel stories, more amazing Your shot entries, prizes galore, what people pack when going away and the
ultimate hotel views
Internationaltravellermag.com experienced a 1400% growth in trafc to our website in 2013.
The site is being redesigned in 2014 with even greater growth predicted.
Current advertising assets include:
Sponsored features
Social integration
Instagram
@internationaltraveller
Facebook
/InternationalTraveller
Twitter
@IntTravellerMag
Google+
International Traveller Magazine
Digital assets
Advertising assets launching in 2014:
Wallpapers
Travel brochures