Carlos A.

de Castro
57 Spring St Apt #13, New York, NY 10012 / carlosadecastro@gmail.com / 917.583.2334
EMPLOYMENT EXPERIENCE
Safari Sundays, New York, New York Jan 2007 – Sep 2009
Account Director/Project Manager

• Account Director for PepsiCo International Account. Clients included: Pepsi, Pepsi Max, 7UP, Doritos, Sobe, Cheetos, H2Oh!, Mirinda
and Pepsi Mexico local digital advertising.
• Responsible for building Websites, Games, Promotions, Widgets, Social Networking Applications (Facebook, Open Social) Viral
Videos and Interactive Banner Ads that were localized by multiple PepsiCo markets and launched on various timelines. Websites
include: 7upworld.com, Pepsifootball.com, DoritosBeHeard.com (UN: BeHeard09 PS: doritos_digital), Peeptoe.com.au (non-
Pepsico).
• Extensive experienced managing: Timelines, Budgets, Budget Estimates, IA, SOWs, Digital Media Buys, Multiple Developers,
Metrics/Reporting, CMS, Ecommerce, Servers/Hosting, Q/A and most importantly high stress situations.
• Managed internal team of 3 Jr. PMs/AEs + multiple external vendors on projects that ranged from 30K to 500K.
• Specific Account Director responsibilities included: client follow up, meeting notes, scheduling, PPT decks, management of internal
creatives, digital idea development/creative brainstorming.
• Developed and ran Organic Media department for Safari Sundays. Organic Media includes: Viral Seeding, Blog/Niche Site Outreach,
Democratization of Brand Information, Management of Social Networking Accounts, and SEO/SEM
• Experience working with a variety of Social Networking Platforms. Facebook, MySpace, Hi5, Youtube.

Winglatino, a Grey Global Group partner, WPP company, New York, New York Jan, 2006 – Jan, 2007
Account Executive /Jr. Project Manger
• Project managed all aspects of new business pitches from concept stage through final execution/delivery including: the coordination
of strategic planning, production, creative development process, budget management and all final presentations.
• Played key role in 6 month agency new business pitch of Goya Foods which resulted in the account win and designation of full
services duties (bilingual integrated campaign: TV, Print, Promotions, Internet, OOH) for both Hispanic and General Market.
• Designated Account Executive for Goya Food responsibilities included: campaign implementation (Broadcast, Print), campaign
analysis, and management of day-to-day relationship with client.
• Designed and implemented Winglatino’s 2006/2007 Prospecting Plan, designed to shift agency mentality/culture away from
“reactive pitching” to a more aggressive proactive approach of securing new business.
• During tenure Agency experienced +30% growth and named by Ad Age as one of the Top 5 growing Hispanic Ad Agencies.

Business News Americas (BNamericas.com), Santiago, Chile July, 2003 - Dec, 2005
Account Manager (07/04-01/06); Assoc. Marketing Manager (07/03-07/04)
• Promoted to manage the entire BNamericas.com corporate client portfolio of over 2 million dollars and corporate clients such as
Bank of America, Citigroup, BBVA, Oracle, Microsoft, IBM, Avaya, SAP.
• Oversaw complete account management cycle of calls, presentations, budget management, lunches, and travel to offer complete
client services including portfolio growth, management, and the strengthening of relationships.
• Developed strategic marketing plans to leverage BNamericas emerging place in the news industry by utilizing both traditional (print)
and non-traditional (internet) media.
• Managed deliverables of all ad materials for ad placement.

EDUCATION
University of California at Santa Barbara, Santa Barbara, CA
B.A. 2003, GPA: 3.61/4.00
Double Major: 1) Business Economics 2) Political Science
Intramural Team Captain: Basketball, Soccer, Field Hockey, Innertube water polo

Spoken Languages: Fluent Spanish with extensive international business experience

Programming Languages: Managed Projects using: CSS, PHP, MYSQL, FLASH, PAPER VISION, FLEX, HTML, XML
Activities: Volunteer NYCares, 2007 Baltimore Marathon, Volunteer Never Again International
Interests: Social Media, Basketball, Twitter, South America, Baseball, Traveling, Day trading, Creative Writing