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(Batch 5)
(Classes conducted on-campus as well
as off-campus)
Course Starting: 29 June 2014
Application Deadline: Early Decision 28 February 2014
Regular Decision 15 April 2014
he theory of bounded rationality
proposed by Nobel Laureate Herbert
Simon is evermore signifcant today
with increasing complexity of the business
problems; limited ability of human mind
to analyze alternative solutions and the
limited time available for decision making.
Introduction of enterprise resource
planning (ERP) systems has ensured
availability of data in many organizations;
however, traditional ERP systems
lacked data analysis capabilities that
can assist the management in decision
making. Business Analytics is a set of
techniques and processes that can be
used to analyse data to improve business
performance through fact-based decision
making. Business Analytics is the subset
of Business Intelligence, which creates
capabilities for companies to compete
in the market effectively. Business
Analytics is likely to become one of the
main functional areas in most companies.
Analytics companies develop the ability to
support their decisions through analytic
reasoning using a variety of statistical
and mathematical techniques. Thomas
Devonport in his book titled, Competing
on analytics: The new science of winning,
claims that a signifcant proportion of
high-performance companies have high
analytical skills among their personnel.
On the other hand, a recent study has
also revealed that more than 59% of the
organizations do not have information
required for decision-making.
In a recent article
based on a survey
of nearly 3000 executives, MIT Sloan
Management Review reported that
there is striking correlation between an
organizations analytics sophistication
and its competitive performance. The
biggest obstacle to adopting analytics
is the lack of knowhow about using it to
improve business performance. Business
Analytics uses statistical, operations
research and management tools to drive
business performance. Many companies
offer similar kind of products and services
to customers based on similar design
and technology and fnd it diffcult to
differentiate their product/service from
their competitors. However, companies
1 M S Hopkins, S LaValle, F Balboni, N
Kruschwitz and R Shockley, 10 Insights: A First
look at The New Intelligence Enterprise Survey
on Winning with Data, MIT Sloan Management
Review, Vol. 52, No. 1, 2131.
Certifcate Programme on Business Analytics and Intelligence
In God We Trust, All Others Must Bring Data
- W Edwards Deming
such as Amazon, Google, HP, Netfix,
Proctor and Gamble and Capital One
uses analytics as competitive strategy.
Business Analytics helps companies to
fnd the most proftable customer and
allows them to justify their marketing
effort, especially when the competition
is very high. Predictive analytics helps
organizations to predict churn, default in
loan payment, brand switch, insurance
loss and even the outcome in a football
match. There is signifcant evidence
from the corporate world that the ability
to make better decisions improves with
analytical skills. This course is designed to
provide in-depth knowledge of business
analytic techniques and their applications
in improving business processes and
Course objectives
The course is designed to provide in-
depth knowledge of handling data and
Business Analytics tools that can be used
for fact-based decision-making using real
case studies. At the end of the course,
the participants will be able to:
Understand the emergence of business
analytics as a competitive strategy.
Analyse data using statistical and data
mining techniques and understand
relationships between the underlying
business processes of an organization.
Learn data visualization and storytelling
through data.
Learn decision-making tools/Operations
Research techniques.
Use advanced analytical tools to analyse
complex problems under uncertainty.
Manage business processes using
analytical and management tools.
Use analytics in customer requirement
analysis, general management,
marketing, fnance, operations and
supply chain management.
Understand sources of Big Data and
the technologies and algorithms for
analysing big data for inferences.
Ability to analyse unstructured data
such as social media data and machine
generated data.
Analyse and solve problems
from different industries such as
manufacturing, service, retail,
software, banking and fnance, sports,
pharmaceutical, aerospace etc.
Hands on experience with software
such as Microsoft Excel, Evolver,
LINDO, Qlikview, SAS Enterprise Miner,
SPSS, R, @RISK and other proprietary
Course Design
The course consists of eight modules and
a project. The duration of each module
is usually 5-6 days except for module
2 (1 day) and module 7 (2 days). There
will be 4 tutorial sessions on problem
solving using analytics in addition to the 8
modules. There is an optional module on,
Applied Analytics using SAS Enterprise
Miner which shall be conducted by SAS
Institutes analytical consultants and is
mapped on to the international predictive
modelling certifcation using SAS
enterprise miner. The modules and their
contents are discussed in the following
paragraphs. Case-based teaching will
be used for all the modules using case
studies from IIMB, Harvard Business
School (HBS), Darden, Ivey, and Kellogg.
Signifcant proportion of the cases used in
the course are published by IIMB faculty
at the Harvard Business Publishing. A
few of them are actually published by the
students from the previous batches based
on their project work.
Module 1: Data Visualization and
Interpretation (6 days)
The process of fact-based decision-
making requires managers to know how
to summarize, analyse, interpret and
communicate data using data visualization
techniques to facilitate decision-making.
Statistical analysis is a fundamental
method of quantitative reasoning that is
extensively used for decision-making. This
module is aimed at providing participants
with the most often used methods of
statistical analysis along with appropriate
statistical tests. The module is oriented
towards application without compromising
the theoretical aspects.
Data Visualization and Interpretation
Module Contents
Different types of data; Data
summarization and visualization
methods; Tables, Graphs, Charts,
Histograms, Frequency distributions,
Relative frequency, measures of
central tendency and dispersion; Box
Plot; Chebychevs Inequality.
Data visualization and Storytelling
with Data.
Basic probability concepts,
Conditional probability, Bayes
Theorem, Monty Hall Problem,
Probability distributions, Continuous
and discrete distributions, Sequential
decision-making, Decision Tree
Sampling and estimation: Estimation
problems, Point and interval estimates
Hypothesis testing: Null and alternate
hypotheses; Types of errors, Level of
signifcance, Power of a test, ANOVA
Test for goodness of ft, Non-
parametric tests.
Case Studies: 1. Central Parking
Solutions Private Limited (IIMB Case);
2. A Deans Dilemma: To Admit or
Not to Admit (IIMB Case)
Module 2: Data Preparation and
Imputation (1 day)
Quality of the data is important for success
of any analytics project. Anecdotal
evidence suggests that more than 80% of
the analytics project time is spent on data
preparation and data imputation. In this
short module we will be discussing data
preparation and imputation techniques
before advanced analytics tools can be
Contents: Data quality check, data
cleaning and imputation.
Module 3: Predictive Analytics
(5 Days)
Predictive analytics search for patterns
found in historical and transactional data
to understand a business problem and
predict future events. In many business
problems, we try to deal with data on
several variables, sometime more than
the number of observations. Regression
models help us understand the
relationships among these variables and
how the relationships can be exploited to
make decisions. Primary objective of this
module is to understand how regression
and causal forecasting models can be
used to analyse real-life business problems
such as prediction, classifcation and
discrete choice problems. The focus will
be case-based practical problem-solving
using predictive analytics techniques to
interpret model outputs. The participants
will be exposed to software tools such as
MS Excel, R, SPSS, and SAS and how
to use these software tools to perform
regression, logistic regression and
Predictive Analytics Module Contents
Simple linear regression: Coeffcient of
determination, Signifcance
tests, Residual analysis,
Confdence and Prediction
Multiple linear
regression: Coeffcient of
determination, Interpretation
of regression coeffcients,
Categorical variables,
heteroscedasticity, Multi-
collinearity, outliers,
Autoregression and
Transformation of variables,
Regression Model Building
Logistic and
Multinomial Regression:
Logistic function, Estimation
of probability using logistic
regression, Deviance, Wald
Test, Hosmer Lemshow
Test, Classifcation table,
Gini co-effcient.
Forecasting: Moving
average, Exponential
smoothing, Casual Models.
Application of
predictive analytics in
retail, direct marketing, health care,
fnancial services, insurance, supply
chain, etc.
Case Studies: Pricing of players
in the Indian Premier League (IIMB
Case), Colonial Broadcasting
Company (HBS Case), Pedigree vs
Grit: Predicting Mutual Fund Manager
Performance (Kellogg Case), Breaking
Barriers Micro-Mortgage Analytics
(IIMB Case), A Game of Two Halves:
In-Play betting in Football (IIMB Case)
Module 4: Optimization Analytics
(Prescriptive Analytics)
Optimization models are core tools used
in prescriptive analytics and are used to
arriving at optimal or near optimal decisions
for a given set of managerial objectives
under various constraints. Optimization is
an integral part of operations analytics with
specifc applications in operations and
supply chain management. The objective
of the module is to acquaint participants
with the construction of mathematical
models for managerial decision situations
and use freely available Excel Solver to
obtain solutions and interpret the results.
Optimization Analytics Module
Introduction to Operations Research
(OR), linear programming (LP),
formulating decision problems using
linear programming, interpreting
the results and sensitivity analysis.
Concepts of shadow price and
reduced cost.
Multi-period LP models. Applications
of linear programming in product
mix, blending, cutting stock,
transportation, transshipment,
assignment, scheduling, planning
and revenue management problems.
Network models and project planning.
Integer Programming (IP) problems,
mixed-integer and zero-one
programming. Applications of IP in
capital budgeting, location decisions,
Multi-criteria decision making (MCDM)
techniques: Goal Programming (GP)
and analytic hierarchy process (AHP)
and applications of GP and AHP
in solving problems with multiple
Non-linear programming, portfolio
Case Studies: 1. Merton Truck
Company (HBS Case), 2. Supply
Chain Optimization at Madurai Aavin
Milk Dairy (IIMB Case), and 3. Red
Brand Canners (Stanford Case)
Module 5: Stochastic Models
(Marketing and Retail Analytics)
Stochastic models offer a powerful
analytical approach to model and examine
complex problems in the domains of
fnance, retail, marketing, operations
and economics under uncertainty. In
management as well as in business,
many measurements change with time
and are inherently random in nature.
Stochastic models can be used to model
and measure changes in metrics used for
fnance, marketing, operations, supply
chain, etc. over a period of time. The
objective of this module is to provide an
introduction to stochastic processes
and their applications to business and
management. Our approach will be non-
measure theoretic, with an emphasis on
the applications of stochastic process
models using case studies.
Stochastic Models Module Contents
Introduction to stochastic models,
Markov models, Classifcation of
states, Steady-state probability
estimation, Brand switching and
loyalty modelling, Market share
estimation in the short and long run.
Poisson process, Cumulative Poisson
process, Applications of Poisson and
cumulative Poisson in operations,
marketing and insurance. Measuring
effectiveness of retail promotions,
warranty analytics.
Renewal theory, Applications of
renewal theory in operations and
supply chain management
Markov decision process,
Applications of Markov decision
process in sequential decision-
Case Studies: 1. Browser Wars:
Microsoft Vs Netscape (Darden
Case), 2. Consumer choices between
house brands and national brands in
detergent purchase at Reliance Retail
(IIMB Case), 3. MNB ONE Credit card
Portfolio (Darden Case).
Advanced Analytics Modules
(Modules 6, 7 and 8)
Advanced analytical tools will be taught
in three modules. The participants will be
exposed to a complex decision-making
scenario under uncertainty and how to
deal with such problems using advanced
tools and big-data. Discussion problems
will be drawn from many sectors such as
fnance, banking, insurance, IT, ITeS, retail,
service, manufacturing, pharmaceuticals,
Module 6: Market Research and
Operations Analytics
Principal component analysis,
Factor analysis, Conjoint analysis,
Discriminant analysis, ARCH
(autoregressive conditional
heteroscedasticity) and GARCH
(Generalised autoregressive
conditional heteroscedasticity),
Monte Carlo simulation
Supply chain analytics
Six Sigma as a problem solving
methodology, DMAIC and DMADV
methodology, Six Sigma Tool Box:
Seven quality tools, Quality function
deployment (QFD), SIPOC, Statistical
process control, Value stream
mapping, TRIZ
Classifcation and regression trees
(CART), Chi-squared automatic
interaction detector (CHAID)
Lean thinking: Lean manufacturing,
Value stream mapping
Case Studies: 1. Apollo Hospitals:
Differentiation through Hospitality
(IIMB Case), 2. Deans Dilemma: To
Admit or Not to Admit (IIMB Case), 3.
Dosa King A Standardized Masala
Dosa for Every Indian (IIMB Case),
4. Delivering Doors in a Window
Supply Chain Management at
Hindustan Aeronautics Limited (IIMB
Module 7: Big Data Analytics
(2 days)
Big-data is defned using volume
of data, velocity at which the data
is created, and variety in the data.
Sources of big-data include social
networks, telecom and mobile
services, healthcare and public
systems (such as Aadhar) and
machine generated data. In this
module, we introduce the big-data
technologies and challenges.
Contents: Introduction to big
data; sources of big data; big data
technologies: Hadoop distributed
fle system; Employing Hadoop
MapReduce; Statistical Analysis of
Big Data.
Module 8: Analytics in Finance
and Insurance (5 Days)
Dynamic pricing and revenue
management, high dimensional data
analysis, fnancial data analysis and
Survival analysis and its applications:
Life tables, KapMeier estimates,
Proportional hazards, Predictive
hazard modelling using customer
history data
Analytics in fnance, Discounted cash
fows (DCF), Proftability analysis.
Asset performance: Sharpe ratio,
Calmar ratio, Value at risk (VaR),
Brownian motion process, Pricing
options and BlackScholes formula
Game theory
Insurance loss models: Aggregate
loss models, discrete time ruin
models, Continuous time ruin models
Course Evaluation:
The participants will be evaluated through
take-home assignments and a group
project work. At the end of each module,
the participants will be given a take-home
assignment that should be completed and
submitted within 4 weeks.
Course Project:
Each participant should carry out a group
project for 3 months based on a real-life
problem/data. IIMB encourages students
to publish cases studies based on their
course project. The following cases were
published by the previous batch students
at Harvard Business Publishing based on
their project reports:
1. Consumer choice between house
brands and national brands in
detergent purchases at Reliance
2. Central Parking Solutions Private
3. Breaking Barriers Micro-mortgage
Previous batch students undertook
projects with organizations such as Apollo
Hospitals, Aris Global, Central Parking
Solutions, Flipkart, Fortis Hospital, Future
Group, HP, IBM, KSRTC, L&T, Reliance
Retail, Shubham Housing Development
Finance, Toyota Kirloskar etc.
Who should attend?
In October 2012, Harvard Business Review
claimed that Data Scientists will be the
sexiest job of the 21
century. Anyone
who is looking for the sexiest job should
attend this course. The business analytics
and intelligence certifcate programme
will equip the participants with analytical
tools and prepare them for corporate
roles in analytics based consulting in
marketing, operations, supply chain
management, fnance, insurance and
general management in various industries.
The course is suitable for those who are
already working in analytics to enhance
their knowledge as well as for those with
analytical aptitude and would like to start a
new career in analytics.
IIMB is one of the frst Institutes in the world to offer Business
Analytics certifcate course and the incoming batch will be the
batch. IIMB faculty members have published more than 15
analytics case studies at the Harvard Business Publishing a
record for any Indian Institute. Students admitted to this group
come from different organizations and different geographical
locations across the world making it a great learning experience
for students.
Eligibility Criteria and Selection Process:
The participants should have a Bachelor degree in engineering/
science/commerce or arts with mathematics as one of the
subjects during their Bachelors programme. Preferable work
experience is 5 years, in exceptional cases applicants with less
than 5 years are admitted into the programme.
Selection Process:
Candidates will be short-listed for interview based on their past
academic performance, quality of work experience and ftness
for analytics job. Interviews for early decision will be conducted
in March 2014 and the interviews for normal decision will be in
May 2014.
Tentative Course schedule:
The course schedule is as follows. Modules 2, 4, 5, 6 and 7 are
also available in the distance mode:
Programme Schedule
Module Dates Venue
1 Data visualization and interpretation 29 June4 July 2014 IIM Bangalore
2 Data Preparation and Imputation 19 July 2014 IIM Bangalore and Distance Mode
3 Predictive Analytics 2731 July 2014 IIM Bangalore
SAS Module 13 August 2014 IIM Bangalore
4 Optimization Analytics (Prescriptive Analytics) 23, 30, August 2014;
6, 13, 27 September 2014
IIM Bangalore and distance mode
5 Stochastic Models (Marketing and Retail
11, 18 October 2014;
8, 15, 29 November 2014
IIM Bangalore and distance mode
6 Advanced Analytics I: Market Research and
Retail Analytics
6, 13, 20 December 2014;
10, 24 January 2015
IIM Bangalore and distance mode
7 Big Data Analytics 7 and 14 February 2015 IIM Bangalore and Distance Mode
8 Advanced Analytics II: Analytics in Finance and
2327 February 2015 IIM Bangalore
Program timings are typically 0900-1715 on the programme
days, however on some days it may be extended.
Students are expected to do a live project as part of this
course. The project report should be submitted by 15 May
2015. The participants have to submit the project proposal by
31 January 2015. The projects will be supervised by an IIMB
faculty member.
Professor U Dinesh Kumar
Professor Ishwar Murthy
Professor Rajluxmi V Murthy
For any queries contact:
Professor U Dinesh Kumar
(Email: dineshk@iimb.ernet.in)
For queries on SAS Module contact
Biju Panicker
(Email: biju.panicker@sas.com)
Program Delivery:
The programme will be conducted live in the classroom at IIMB. The sessions will be beamed instantaneously in India and abroad
through WebEx using video conferencing facilities that allows a large number of geographically dispersed participants to participate in
highly interactive sessions with the faculty. The system incorporates two-way data and audiovideo interactivity.
Program fee:
Rs. 4,25,000/- + Service Tax (as applicable) per participant. The fee is payable in three installments as per indicated schedule.
The payment schedule is as follows:
Rs. 1,75,000/- + Service Tax I installment on admission
Rs. 1,25,000/- + Service Tax II installment on or before 30 August 2014
Rs. 1,25,000/- + Service Tax III installment on or before 20 December 2014
Rs. 39,000/- + Service Tax for SAS Module (DD in favour of SAS Institute India Pvt. Ltd.)
In case accommodation is needed at IIMB (twin sharing basis only for out station candidates, subject to availability of rooms) for the
on campus modules an additional amount of Rs. 24,000/- + Service Tax should be paid along with frst instalment.
Award of Certifcate:
A part time certifcate of completion will be awarded by IIMB to the participants at the end of the programme upon successful
completion of the programme satisfying the programme requirements. SAS certifcate will be awarded by SAS to those participants
who have opted for SAS.
On successful completion of the programme, the participants are eligible to be admitted to IIM Bangalore Alumni Association on a
one-time payment of Rs. 3000/-.
Important Dates:
Application Deadline Early action 28 February 2014 Regular Action 15 April 2014
Announcement of Early Decision 5 April Payment Due: 25 April 2104
Announcement of Regular Decision 15 May Payment Due: 2 June, 2014
Course commencement 29 June 2014
Module SAS: Applied Analytics Using SAS Enterprise Miner
To pursue a successful career in the feld of data mining, along with theoretical clarity of data mining concepts, knowledge and
skill set to handle data mining software is a must. SAS is used in over 127 countries, including 93 of the top 100 companies on
the 2011 Fortune Global 500 list.
One of the widely used products for data mining is the SAS Enterprise Miner. It provides a fexible, accurate and easy-to-use
graphic user interface to create predictive and descriptive models based on large volumes of data. It offers a rich, easy-to-use
set of integrated capabilities for creating and sharing insights that can be used to drive better outcomes in business analytics.
With the increase in usage of SAS software worldwide, there is a growing demand for SAS-certifed professionals, especially, in
the area of predictive modelling.
The objective of the module is to enable the participants to develop skills required to assemble analysis fow diagrams, using the
rich tool set of the SAS Enterprise Miner, for both:
Pattern discovery (segmentation, association and sequence analyses)
Predictive modelling (decision tree, regression and neural network models).
The module is delivered in a workshop mode with prime focus on hands-on training. The module would help participants
intending to take up SAS Predictive Modelling Certifcation.
Refer to the SAS annexure below for more details about additional features and a half-day session on latest advancements in the
business analytics as part of the module which covers:
1. Big data visualization and exploration using SAS VA
2. Big data analytics SAS-Hadoop connectivity
3. Analytics of Social Media
The Program Directors of IIM Bangalore BAI course, highly recommend this SAS module as it is very well-recognized in the
SAS Module Contents (SAS Annexure)
As a part of this initiative, SAS shall be providing:
3 days training per year for group of 50 students
on the mutually agreed training programme.
(Details in Annexure 1)
1 day Webinar session on presenting case studies
from industry
Joint participation certifcate to each participant
with SAS and IIM logo
One free attempt of predictive modelling exam for
each participant (worth INR 12,000/-)
Each participant will get an extended learning
session on the above course absolutely free.
Extended learning session is internet-based,
which provides the following:
Frequently asked questions
White paper
Course datasets
Recommended reading, extra practice
sessions and examples
SAS will provide offcial course notes to each
Applied Analytics Using SAS Enterprise Miner
Duration: 3 days
This training is appropriate for SAS Enterprise Miner 5.3, 6.1,
and 6.2.
This course covers the skills required to assemble analysis fow
diagrams using the rich tool set of SAS Enterprise Miner for both
pattern discovery (segmentation, association, and sequence
analyses) and predictive modelling (decision tree, regression and
neural network models).
Learn how to:
Defne a SAS Enterprise Miner project and explore
data graphically
Modify data for better analysis results
Build and understand predictive models such as
decision trees and regression models
Compare and explain complex models
Generate and use score code
Apply association and sequence discovery to
transaction data
Use other modelling tools such as rule induction,
gradient boosting and support vector machines.
Who should attend: Data analysts, qualitative experts, and
others who want an introduction to SAS Enterprise Miner.
Before attending this course, you should be acquainted with
Microsoft Windows and Windows-based software. In addition,
you should have at least an introductory-level familiarity with
basic statistics and regression modelling. Previous SAS software
experience is helpful, but not required.
Course Contents
Introduction to SAS Enterprise Miner
Accessing and Assaying Prepared Data
Creating a SAS Enterprise Miner project, library
and diagram
Defning a data source
Exploring a data source
Introduction to Predictive Modelling with Decision Trees
Cultivating decision trees
Optimizing the complexity of decision trees
Understanding additional diagnostic tools (self-
Introduction to Predictive Modelling with Neural Networks and
Other Modelling Tools
Introduction to neural network models
Input selection
Stopped training
Other modelling tools (self-study)
Model Assessment
Model ft statistics
Statistical graphics
Adjusting for separate sampling
Proft matrices
Model Implementation
Internally scored dataset
Score code modules
Introduction to Pattern Discovery
Cluster analysis
Market basket analysis (self-study)
Special Topics
Ensemble models
Variable selection
Categorical input consolidation
Surrogate models
Case Studies
Segmenting bank customer transaction histories
Association analysis of Web services data
Creating a simple credit risk model from consumer
loan data
Predicting university enrollment management
Software Addressed
This course addresses the following software product(s): SAS
Enterprise Miner.
Extended Learning Pages is the latest innovation in SAS education.
Educations Extended Learning Pages provide students in SAS
most popular courses, a resource page that combines access to
all the course content that they received in class (including course
datasets and practice exercises) with learning tools from a variety
of other SAS and user resources. The result is a richer learning
experience, one that extends well beyond the last day of class.
Another very valuable component of the Extended Learning Pages
is a link into the broader community around the software. It would
facilitate users communicating with each other, building excitement
about our software, sharing code with each other or helping each
other become more profcient SAS users.
Extended Learning Pages help accomplish this, by providing a list
of recommended readings, blog sites, technical papers, SAS Press
books and documentation around the content, as well as links to
appropriate SAS-sponsored online discussion forums where users
can share experiences, questions and ideas with other users.
On the Extended Learning Pages, participants can:
Download course data.
Learn more on course topics through recommended
reading, extra practice and examples, frequently
asked questions and more.
Identify recommended next steps.
Find additional resources
The organizations interested in nominating their employees
and individuals interested in the programme may apply online
on or before 5.00 pm on the closing date.
The Administrative offcer
Executive Education Programs
Indian Institute of Management Bangalore
Bannerghatta Road, Bangalore 560 076
Phone: +91 - 80 - 26993053; 2699 3660, 2699 3264
Fax: +91 - 80 - 2658 4004, 2658 4050
Email: bai@iimb.ernet.in
Web: www.iimb.ernet.in/eep

Participants interested in the programme may contact IIMB at
the above-mentioned address for clarifcations, if any. Once
registration is accepted, cancellation/refund queries and
requests will not be entertained.
Bannerghatta Road, Bangalore 560 076
The Indian Institute of Management Bangalore (IIMB) has been recognized as the No. 1 Business School
in Central Asia by Eduniversal, a French Consultancy Group for three consecutive years. IIMB has
obtained the European Quality Improvement System (EQUIS) accreditation awarded by the European
Foundation for Management Development (EFMD). Established in 1973, IIMB today offers a range of
post-graduate and doctoral level courses as well as executive education programmes. With a faculty
body from amongst the best universities worldwide, IIMB is fast emerging as a leader in the area of
management research, education and consulting.
IIMBs distinctive feature is the strong focus on leadership and entrepreneurial skills that are necessary
to succeed in todays dynamic business environment.