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A PROJECT

ON
SALES PROMOTION
OF 20 LITRE JARS OF
BISLERI IN SOUTH
DELHI
C.HARSHVARDHAN C.HARSHVARDHAN
BBA BBA

PREFACE
This dissertation consists of the findings and analysis of the Market research
and work done by me on the topic- "SALES PRMT!" A"# $%T%RE
PRSPE&TS $ '( L!TRE )ARS $ *!SLER! !" S%T+ #EL+! "in the
#elhi &ity,
The pro-ect was carried o.t in the /iew to analy0e the c.stomer thinking1
potential segment and promote the '( lit, )ars in the seasonal boom by
offering attracti/e package for different segments, The s.r/ey was
cond.cted in two parts2 the first part incl.des the promotional work by
setting canopy in market and comm.nity centers and booking new
connections,
The second part incl.des the corporate calls and distrib.tion of booklets and
forms in residents in the /iew to promote the brand, The work was done in
the Eastern and So.thern part of the "ew #elhi,
The report also incl.des the company profile1 market share and other
secondary data obtained from the company and the !nternet, The d.ration of
my st.dy was si3 weeks and it was confined within the Eastern and So.thern
part of the "ew #elhi,
The st.dy was cond.cted .nder the a.spicio.s of the "ew #elhi *ranch of
the *isleri !nt, P/t, Ltd,1 "ew #elhi,
ACKNOWLEDGEMENT
! wo.ld like to e3press my sincere gratit.de to my organi0ational g.ide1
Mr,P.nit Sharma 4Sales Manager51 Mr, Ash.tosh 6alia1 Mr, 7h.rram and
Mr, Parmindar 4+R Manager51 Mr, Pawan4Sales Manager5 for his /al.able
g.idance and s.pport1 with which this pro-ect has been completed
s.ccessf.lly, +is kind enco.ragement and constant g.idance is highly
appreciable towards the f.lfillment of this st.dy,
! am thankf.l to my host organi0ation *isleri !nt, P/t, Ltd, "ew #elhi1 for
pro/iding me all the facilities and reso.rces a/ailable in the office1 which
made it possible for me1 to prepare the pro-ect report,
! am highly thankf.l to Mr, Parmindar 4+ R Manager1 *isleri !nt, P/t, Ltd,1
"ew #elhi5 for gi/ing me the opport.nity to do my s.mmer training in the
highly esteemed organi0ation,
Last b.t not least1 ! am 8thankf.l to all the employees of the organi0ation
who has spared their /al.able time in sharing their knowledge and has
helped me with /al.able information needed1 for the completion of this
pro-ect,
C.Harshvardhan
Internal Guide Certii!ate
9The pro-ect as s.bmitted to )agannath !nternational Management
School 4)!MS51 7alka-i1 #elhi as a S.mmer Training Pro-ect for
*achelor of *.siness Administration 4**A5 Programme,:
Pr"#e!t Guides$
&ompany; *isleri !nternational Ltd,
$ac.lty;
%&$
&, +arsh/ardhan
**A !P <
(<
INDE'
MARKETING
CHAPTER ($ INTROD)CTION
&MPA"= PR$!LE
M!LE ST"E
MAR7ET S+ARE
&MPET!TRS
A*%T '( L!T, )ARS
S6AT A"AL=S!S
CHAPTER *$ O%+ECTI,E AND METHODOLOG-
*)E&T!>ES
MET+#L?=
S%R&ES $ #ATA
A"AL=S!S
$!EL# 6R7
CHAPTER .; FINDING/ AND ANAL-/I/
CHAPTER 0$ CONCL)/ION/ AND /)GGE/TION/
%I%LIOGRAPH-
MARKETING
Marketing is a social process by which indi/id.als and gro.ps obtain what
they need and want thro.gh creating1 offering1 and freely e3change prod.cts
and ser/ices of /al.e with others,
Marketing is the process of planning and e3ec.ting the conception1 pricing1
promotion1 and distrib.tion of ideas1 goods1 and ser/ices to create e3changes
that satisfies indi/id.als and organi0ational goals, &oping with e3change
processes calls for a considerable amo.nt of work and skill,
Marketing is the process of disco/ering and translating cons.mer need and
wants into prod.ct and ser/ice specification, !t attempts to act.ali0e
potential e3change for the p.rpose of satisfying h.man needs and wants,
Marketing is the process of b.siness acti/ities that direct the flows of goods
and ser/ices from the prod.cer to the cons.mer,
Marketing deals with identifying and meeting h.man and social deals1 the
shortest way to define marketing is 9meeting needs profitability:,
The /!"1e " Mar2etin3
Marketing is typically seen as the task of creating1 promoting and deli/ering
goods and ser/ices to cons.mer and b.sinesses,

GOOD/ Physical good constit.te the b.lk of most co.ntries@ prod.ction
and marketing efforts,
/ER,ICE/ incl.de the work of airline1 hotels1 car rent firms1 barbers and
bea.ticians1 maintenance and repairs people1 dog therapists1 as well as
professional working within or for companies1 s.ch as acco.ntants1 lawyers1
engineers1 doctors1 software programmers1 and management cons.ltants,
Many market offerings consist of a /ariable mi3 of goods and ser/ices,
E'PERIENCE/ *y orchestrations se/eral ser/ices and goods1 a firm can
create1 stage and market e3periences, 6ait #isney 6orld@s 7ingdom
represents e3perimenting marketing c.stomers /isit a fairy kingdom1 a pirate
ship or a ha.nted ho.se,
E,ENT/ Marketers promote time-based e/ents1 s.ch as the lympics1
company anni/ersaries1 ma-or trade shows1 sports e/ents1 and artist@s
performances, There is a whole profession of meeting planners who work
o.t the details of an e/ent and make s.re it comes off perfectly,
PER/ON/ &elebrity marketing is a ma-or b.siness, Artists1 m.sicians1
&E@s1 physicians1 high Aprofile lawyers and financers1 and other
professionals are also getting help from celebrity marketers,
PLACE/ &ities1 states1 regions and whole nations- compete acti/ely to
attract to.rists1 factories1 company headB.arters and new residents, Place
marketers incl.de economic de/elopment specialists1 real estate agents1
commercial banks1 local b.siness associations and ad/ertising and p.blic
relations agencies,
ORGANI/ATION/ acti/ely work to b.ild a strong1 fa/orable image in the
minds of their target p.blics, &ompanies spent money on corporate identity
ads,
INFORMATION can be prod.ced and marketed as a prod.ct, This is
essentially what schools and .ni/ersities prod.ce and distrib.te at a price to
parents1 st.dents1 and comm.nities, Encyclopedias and most nonfiction
books market information, The prod.ction1 packaging and distrib.tion of
information are one of o.r society@s ma-or ind.stries,
IDEA/ e/ery market offering incl.des a basic ideas, Prod.cts and ser/ices
are platforms for deli/ering some ideas or benefits, Social marketers are
b.sy promoting s.ch ideas as 9Say no to dr.gs:1 9Sa/e the rainforests:,
CONCEPT/ OF MARKETING
The marketing management makes conscio.s efforts to achie/e desired
e3change o.tcomes with target markets, The philosophy of efficient1
effecti/e and social responsibility sho.ld g.ide marketing, There are /ario.s
concepts .nder which the organi0ation cond.cts marketing acti/ities,
Pr"du!ti"n !"n!e1t
The organi0ation while practice this concept concentrates on achie/ing high
prod.ction efficiency, They belie/e in moss prod.ction, They belie/e
marketing can be managed by managing prod.ction, The aim is to bring
down per .nit cost of prod.ction, The idea is that lower cost of prod.cts will
attract c.stomers, *.t this is not the only factor1 which the cons.mer
consider1 they are g.ided by /ario.s others factors as well,
Pr"du!t !"n!e1t
The prod.ct concept tries to capt.re the market by offering an e3cellent
prod.ct1 impro/ed prod.ct C new prod.ct, !t gi/es ass.rance regarding the
B.antity of the prod.ct,
S.ch organisation feels its cons.mer wo.ld atomically pick .p the B.antity
prod.ct,
+ence1 they spent their time C money an RC# and try to get new prod.cts
C fail to find o.t what c.stomers act.ally looks for,
/ales C"n!e1t
The organisation follows this concept which is aggressi/ely in/ol/ed in
promoting and p.shing the prod.ct wo.ld be a.tomatically lifted .p, They
concentrate on persona selling1 stray p.blicity1 p.blic relation1 hea/y
ad/ertising etc, s.ch company ass.mes that selling C marketing are same,
E4!han3e C"n!e1t
The basic idea of e3change concept is that marketing is e3change concept of
prod.ct between seller and b.yer, Marketing is m.ch broader than
e3change, This aspect only co/ers the distrib.tion and price mechanism2
c.stomer is ignored in the concept as well,
Mar2etin3 C"n!e1t
The marketing concept keeps the c.stomer in the mind, According to this
concept the b.siness starts with finding o.t needs and wants of the c.stomer
and these needs ha/e to be satisfied, The b.siness is the s.m from the point
of new of the c.stomer, All departments of an organi0ation follow this
concept2 belie/e that all departments will .nderstand that they ha/e to think
abo.t c.stomers, They sho.ld know that their action will ha/e an impact on
the organi0ational ability to create a c.stomer,
/"!ietal Mar2etin3 C"n!e1t
The companies which practice marketing concept1 works at the le/el of
c.stomers segment, The societal on the marketing concept says that the
organisation task is to determine the needs1 wants and interest of target
market and to deli/er satisfaction in s.ch a way that it increases the
cons.mer and societies well being,
The societal marketing concept calls .pon marketers to b.ilt social and
ethical consideration into their marketing practices, They m.st balance and
sn.ggle the conflicting criteria of company profits1 cons.mer@s satisfaction
and p.blic,
F)NCTION/ OF MARKETING
The scope of marketing can be .nderstood in the terms of f.nctions that a
marketing managerD directorD department perform, The following f.nctions
are performed by marketing manager,
Mar2etin3 Resear!h
!t helps in analy0ing the b.yer@s habits1 the effecti/eness of ad/ertising
media1 etc, The ma-or task of marketing research is to pro/ide the marketing
manager with lamely and acc.rate information so that better decision can be
made,
Pr"du!t Plannin3 and Devel"15ent
A prod.ct is something that is offered by a b.siness firm to c.stomer to
satisfy their needs,
Marketing research gi/es a feed back b.t marketing has plan and de/elop
prod.cts which n.ts the specification of the c.stomer,
Prod.cts are the fo.ndation of any marketing program, The s.ccess of
marketing department depends .pon the nat.re of the prod.ct offered to the
c.stomers, !t in/ol/es what and how to man.fact.ring, The feat.res1 B.ality1
si0e of the prod.ct is determined by cond.cting marketing research,
%u&in3 and Asse56lin3
Marketing department s.pplies the information regarding tastes and
preferences of the cons.mer,
&o-ordination between p.rchasing officials and marketing officials will help
in p.rchasing right type of material or goods at right time and in right
B.antity,
/tandardi7ati"n8 Gradin3 and %randin3
Standardisation means setting .p of specification of prod.ct, The
man.fact.rers con/ey to their c.stomers and confirm to their defined
standards,
Pa!2a3in3
Packaging ser/es the p.rpose of gi/ing prod.ct protection and identification
as well, The packaged goods are more con/enient to handle, !t attracts the
c.stomer and acts as a salient sales person, !t is an important or modern
marketing,
/ellin3
Selling is an important aspect of marketing in which ownership of goods is
transferred from seller to b.yer,
/t"ra3e
?oods are prod.ced in anticipation of demand they ha/e to be stored
properly so as to protect hem from being damaged, The goods are stored in
wareho.ses till they are sold, 6areho.ses create time .tility,
Trans1"rtati"n
The organisation prod.ces in b.lk in order to cater to the reB.irements
across the co.ntry, The goods are transferred from place of prod.ction to
place of cons.mption, !t@s the -ob of the marketer to create place .tility
thro.gh right transportation,
Advertisin3
!t is the -ob of the marketer to spread the information abo.t the prod.ct and
promote its sales1 for this the marketer .ses /ario.s media, !t is a non-
personal link between the ad/ertiser and the recei/er of the message,
Pri!in3
!t is the f.nction of the marketing manager to determine the price of a
prod.ct, !t is infl.enced by the cost of the prod.ct and ser/ices offered1
profit margins desired1 competitor@s price and the go/ernment policy,
CHAPTER ($ INTROD)CTION
&MPA"= PR$!LE
M!LE ST"E
MAR7ET S+ARE
&MPET!TRS
A*%T '( L!T, )ARS
S6T A"AL=S!S
COMPAN- PROFILE
Mission Statement
To pro/ide the highest B.ality prod.ct1 keeping in mind all aspects
incl.ding freshness1 p.rity and safety1 and making it easily a/ailable to the
cons.mer at a /ery affordable price,
*ackgro.nd
!n EFGH1 *isleri an !talian company1 started by Signor $elice *isleri1
first bro.ght the idea of selling bottled water in !ndia, !t started a
company called *isleri !ndia, !n EFGF1 Ramesh &ha.han1 the &hairman
of Parle E3ports1 bo.ght o/er the brand, !n those days1 *isleri packaged
drinking water was a/ailable in glass bottles,
*eing a ret.rnable package owing to /ario.s other problems s.ch as
breakage and weight1 in EFH'-HI1 *isleri was made a/ailable in P>& 4Poly
>inyl &hloride5 bottles, After this plastic packaging was introd.ced1 things
started to change1 and sales increased rapidly,
The .ps.rge in the sales of *isleri started in EFFI as Ramesh &ha.han sold
off the Parle stable of brands1 incl.ding Th.mps %p1 Limca and ?old Spot,
Recogni0ing the potential of the packaged drinking water market1 he then
went on to concentrate on making *isleri a top selling brand in !ndia,
The Present
!t was aro.nd the year EFF<1 when Parle E3ports took charge of the brand
operations and the b.siness took off in the market, 6ith factories across
!ndia and a strong distrib.tion network1 *isleri established itself as a force to
reckon with in the domestic packaged drinking water market,
Earlier the packaged drinking water market consisted of fi/e; star hotels1
to.rists and foreigners, As a marketing strategy1 the company that only J(K
of the sales sho.ld come from these o.tlets and G(K from general market
took a conscio.s decision i,e, paanwallas1 street shops1 general stores and
e/en non-to.rists,
This bro.ght abo.t a sea change in the perception in the cons.mer@s mind
abo.t cons.mption of *isleri, Earlier1 drinking bottled water was considered
to be more of a stat.s symbol, That thinking has slowly changed to the point
where today1 not drinking *isleri is considered as being behind the times,
S.ch has been the presence and penetration of the *isleri brand in the
bottled water segment,
Abo.t two years ago1 in EFFL1 a strategy was adopted co concentrate
aggressi/ely on the home market, The habit of boiling water or .sing
electronic gadgets was not adeB.ate1 since the so.rce of water itself was
.nreliable, The b.lk packages like the '1 < and '( liter bottles were
introd.ced to meet this market need, The price per liter went down as a
res.lt1 making bottled water /ery economical for the cons.mers,
Pr"!essin3 and 9ualit& Assuran!e
E, The casing t.be itself is protected with stainless steel mesh to gi/e a
preliminary filtration to the water,
', %ltra filtration gi/es water red.ction in t.rbidity and adds sparkle,
I, Acti/ated carbon p.rifier to remo/e colors and odo.r in water,
J, Re/erse osmosis membrane has porosity of less than (,(E micron the
process renders water free microorganisms,
To ens.re *isleri is held safe free from contaminations1 .ltra/iolet treatment
and o0onisation process is carried o.t, 0one a /ery powerf.l bactericide
with no side effect1 as it disintegrates into o3ygen within co.ple of ho.rs,
Sterili0ation effect of agoni0ed water contin.es e/en after water is packaged1 thereby
ens.ring safety of *isleri .p to its final packing, To ens.re high B.ality of packing
materials1 components like caps and bottles are man.fact.red in-ho.se, ?ood
Man.fact.ring Practices are stringently followed at all times, Processing is religio.sly
monitored at e/ery stage,
Wh& %isleri:
*isleri is totally safe C protects yo. from all water borne diseases,
*isleri is tr.sted by <( lack ho.seholds across the co.ntry,
*isleri is the brand leader in bottled water category,
The water is p.rified thro.gh si3 stages of p.rification process that incl.des
re/erse osmosis and 0onation,
MILE/TONE
The -o.rney till now-
(;<;= *.ys *isleri bottled water from an !talian company1 $elice
*isleri, !t was bottled in glass bottles then,
(;>?s= Shifts to P>& bottles, Sales s.rge switches to PET bottles1 which
meant more transparency and life for water,

(;;. = Sells carbonated drink brands like Th.mps %p1 ?old Spot and Limca
to &oca-&ola for Rs,J((crore,
(;;@ = *isleri la.nches a <(( ml bottle and sales shoot .p by J((K,
(;;> = !ntrod.ces a tamper-proof and tamper-e/ident seal,
*??? = !ntrod.ces the '(-litre container to bring prices down from Rs
E( a liter to Rs,' a liter,
*??? = *!S cancels *isleri8s license of water bottling in #elhi since some of
the bottles did not carry !S! label2 the license is resorted one and a half
months later,
*??* = 7inley o/ertakes *isleri, The national retail stores a.dit by R?-
MAR? show 7insley8s market share at I<,E per cent compared to *isleri8s
IJ,J per cent,
*??@ = *isleri says it plans to /ent.re o.t into E.rope and America to
sell bottled water,
MARKET /HARE
4*ottled drinks, market in !ndia is estimated at Rs,<E billion, Soft drinks
acco.nt for nearly Rs,J( billion while fr.it -.ices and other drinks make .p
the rest5,
A few years back1 the mineral water market had been crawling at the rate of
I - JK1 or e/en a lower fig.re, !ndians carried drinking water in earthen
pitchers1 plastic or P%$ bottles, *.t increasing cases of typhoid and other
waterborne diseases began8 to be reported, !n addition to this1 liberali0ation
happened and the mineral water ind.stry began to be stirred and shaken, The
market started growing an asto.nding rate of o/er E((K per ann.m, The fact
that there were /ery few players in the market meant that their b.siness grew
by leaps and bo.nds, *isleri became a ho.sehold name and is now generic
for bottled water, The market today has grown to RsEE billion,
The organi0ed sector -- branded mineral water -- has only Rs,< billion of
market share, The rest is acco.nted for by the .norgani0ed sector1 which is
dominated by small regional players, The market is still growing - at a rate
greater than L(K per ann.m, !n the branded segment1 *isleri is the market
leader with a share of more than J<K1 *ailley 4E<K5 comes a close second,
ther ma-or players in the market are =es of 7otharis1 ?anga of T-Series1
+imalayan1 +ello1 Prime1 and $lorida etc,
*esides1 Parle *isleri Ltd has '< bottling .nits1 fleet of '1((( /ehicles and E1
'(1((( retail o.tlets spread across the co.ntry with M.mbai itself
acco.nting for E'1((( retail o.tlets, The company targets a distrib.tion
network of E( lakh retail o.tlets backed by a fleet of <1((( /ehicles o/er the
ne3t two years,
Market share of Bisleri
Bisleri
47%
Others
38%
Baillley
15%
Bisleri
Others
Baillley
COMPETITOR/ AND OTHER PLA-ER/
!ndia
,Alfa *l.e
, *isleri
, &ool >alley
, #ew #rops
, #islaren
, ?olden Eagle
, ?olden >alle/
, +ello
, +imala/an
, 7enbar
, 7inle/
, "estle P.re Life
Mc7en0ie
cean *l.e
, Palm spring Mineral 6ater
, P.re Life
Pearl #rop
, Raindrops
, Sil/er Springs AB.a
, Sprint %p
%isleri *? liter +ars
The RsJ(( crores parle *isleri Ltd, has .n/eiled a home Adeli/ery concept
for marketing its *isleri '( liter )ar to cons.mers at their doorsteps thro.gh
a specially designed fleet, The mo/e is aimed at making *isleri an item of
e/eryday .se to the cons.mer,
According to parle *isleri Ltd, &hairman Ramesh &ha.han; 9with the home
deli/ery concept of the '( liter )ar *isleri1 the company plans to do away
with the distrib.tors across ma-or cities and c.t margins,:
The company targets to achie/e sales of Rs<( crores from the '( liter -.mbo
economy pack segment in the first year, *isleri '( liter )ar is priced at Rs<(
per )ar, *isleri@s sales and the newly la.nched '( liters )ar priced at Rs<(
will pro/ide impet.s to the growth rate,
/WOT ANAL-/I/
STRE"?T+
E, *isleri is brand leader in the mineral water segment,
', *isleri has a strong presence and distrib.tion network in !ndia,
Abo.t I1 ((1((( o.tlets are present in different parts of !ndia
which will increase to E(1 ((1((( in ne3t I years,
I, *isleri has a good brand name 4?oodwill5 in the in of c.stomer
for years,
J, The company is financially strong and a strong back .p,
<, La.nching of <(( ml1 < lit and -ars has capt.red the market
strongly,
G, The processing of p.rifying of deep spring water gi/es p.rity1
safety and pleasant taste to water,
6EA7"ESS
E, The pricing *isleri is generally considered high in the price
sensiti/e in !ndian market,
', #istrib.tion in r.ral and distant areas is not good eno.gh,
I, The c.stomers are not m.ch aware of the p.rifying process and
B.ality of *isleri,
J, M.lti-brand dealers gi/ing more preferences to other brands in
comparison to *isleri,
PPRT%"!T!ES
E, Large replacement market and also .ne3plored market in the '(
liter, )ar segment,
', "ew economical polices,
I, Scarcity of p.re and safe drinking water in small markets and
offices,
J, !ncreasing n.mber of corporate offices and show rooms,
T+REATS
E, Margins are likely to be .nder press.re as competition with
other player will intensify,
', "o entry barriers for new entrants1 s.ch as new m.lti nationals
and other players,
I, Sign recession in the economy and political .ncertainty,
J, &.stomer inclination towards low-priced prod.ct rather than
B.ality,
CHAPTER *
O%+ECTI,E AND METHODOLOG-
*)E&T!>ES
MET+#L?=
S%R&E !$ T+E #ATA
A"AL=S!S
$!EL# 6R7
O%+ECTI,E
The market st.dy was cond.cted and was done with a primary
ob-ecti/e of making new connections for '( lit, )ars of *isleri
in "ew #elhi,
!ncrease the n.mber of empty )ars in market,
To find o.t the attit.de of the c.stomer regarding p.rchase of
*isleri '( lit, )ars,
Meet the competitor@s strategies in seasonal boom,
Analyse the market potential for '( lit, )ars,
To make the c.stomers aware of o.r marketing strategies,
METHODOLOG-
Market S.r/eyD&old &alling4M.estionnaire5
Setting of &anopy
&reation of #ata *ase
S.bmitting the #ata *ase to the s.per/isor,
#eli/ery to the confirmed c.stomer,
!nter/iewing the s.per/isors,
/O)RCE OF THE DATA

Primary data was collected from the cons.mer .sing the format prepared for
entering the cons.mer response and booking new connections,
!nter/iewing the s.per/isors,
The secondary data was collected from the company1 by the way of
*roachers and company man.als,

Some information was also collected from the managers1 s.per/isors and
company -o.rnals,
ANAL-/I/
n the basis of abo/e information C findings1 we came to know that;
E, ELK of the people wanted and booked the offer1 while 'LK of the people
were the e3isting .ser and rest of the people were either .sing other brands
or ha/e R, , system or water p.rifiers at home,
', The booked segment '(K people wanted the offer for one -ar only,

I, People1 who were .sing other brands was the price conscio.s segment and
were .nable to afford Rs,<( for a -ar of *isleri in comparison of Rs,EL
-Rs,I< f other brands like cean *l.e1 Pearl #rop1 +ello etc,
J, The other segment that was not .sing '( lit, )ar was relying on #elhi )al
board s.pply and home p.rifiers or R,, in their home,
And from secondary data the information from the dealer1 we came to know
that the other '( lit, )ars player which were occ.pying the market were;
E, 7inley
', AcB.afina
I, Paras
J, Pearl #rop
<, cean *l.e
G, Minscott
H, )al
L, +'?o
F, 7ingfisher etc,
The demand for *isleri '( lit, )ars were from the selected segment b.t now
it is coming from other segment also1 as the water scarcity for p.re and safe
drinking water was rising in #elhi,
FIELD WORK
$ield work was done in the main markets or comm.nity center of So.th
#elhi, The work incl.des cold calling and canopy display and offer package
demonstration,
Since the office timings are E(am to <pm so that was the appropriate time
for cold calling and <pm to Gpm was the market catch 4for canopy5,
The canopy was p.t along the roadside on the footpath or in the middle of
the market gro.nd, !nside canopy two filled -ars of '( liter were p.t on the
stand .pon the table, Two fa.cets and some booklet were also kept for
display of package,
Lad"" /arai
&ompany "ame &oncerned person C
Phone ".mber
*rand %sed M.antity
4 '( Liters
)ars5
Rate
4Rs,5
!7S
Special Effects for walls
P.kar E3ports
*l.e Soft Marketing
&onsilnet 4!ndia5 P/t, Ltd,
Sat/ik collections
Ma3well Sec.rities
Altener3& India Ltd.
Shi/ Properties
$M!R
Sanka !ndia Ltd,
Pioneer ?ro.p
Perfect Printers
Anand Enterprises
/eethi Te!h. Pvt. Ltd.
Manager
Manager
<EGG<IJG
*ishan Pandey
<EGG<JHHH
FLFFILLFEG
Ra/i
<EGG<FGH
Madan )oshi
'F<''<<'
,",Sharma
<EGG<JI(
m Prakash Singh
I(FJJGFE
Mr, Shi/ 7.mar
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R,*,Shri/asta/
<EGG<FE-E<
Smithi &ha.han
I(G'I(H'
Amit ?.pta
<EGG<LLL
Ra-i/ 7apoor
<<GG'''H
T.shar Sharma
<EGG<G<I
Mr,Lekhnath
<EGG<HIH-J(
AB.afina
Paras
?olden Eagle
Mc7en0ie
%ni/ersal
Paani
Paras
+alo
#elhi )al *oard
4#)*5
Nero-*
M&# 4AB.a g.ard5
Paras
"at.re $resh
Prime 6ater
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Munir2a
&ompany "ame &oncerned person C
Phone ".mber
*rand %sed M.antity
4 '( Liters
)ars5
Rate
4Rs,5
*la0eflash &o.riers
#T#& &o.riers
The Pathfinder
Dr. Lal Path La6 Pvt. Ltd.
Ta!2 Inn"vati"ns
>ision Art
!&!&! *ank
!ndesign !nternational
&annon
R,S, &orporation
Nishan %uilders
Lin3"s&s
Ar!hies
Arpit *.siness &enter
H"ri7"n Call Center
7othai Sea C Sky Logistic
P/t, Ltd,
,id&a H"stel
Spect.al &ons.ltant
>, 7, Singh
FIEIHJ<FJ
Manager
<<G<ELF<
Mr, M.rari
<<GGFJLJ
#r, >inod
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Mr, Aman 'GHEG'FF
Mr, *edi
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)aideep +arpalani
'GLFL(<E
Mr, Ra/inder
<<'FIJIL
Mr, R, Money
'GEL<EGE
Mr, *ab. Lal
<EGH((J<
Mr, Amol
'GEHI<FJ
Mr, Neeshan Ali
<'IFLELF
Mrs, Monika
'GEHEFF'
Mr, Rakesh &ha.han
'G<EH<LJ
>init *hatnagar
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Mr, =.gal
'GEF'FFF
Rink. *aner-ee
<EGGLGI'
An.p 7.ashika
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#)*
AB.ag.ard
*isleri
Any *rand
*isleri
M&#
4AB.ag.ard5
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4AB.ag.ard5
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4R, , Sys,5
cean *l.e
M&#
*isleri
cean *l.e
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Pearl #rop
M&#
*isleri
Real
+ello
Mc#owell
cean *l.e
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4I #ays5
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I<
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,asant ,ihar
&ompany "ame &oncerned person C
Phone ".mber
*rand %sed M.antity
4 '( Liters
)ars5
Rate
4Rs,5
Metal St.dio P/t, Ltd,
S.bway Meal
"ear East Resta.rant
RP? Transmission Ltd,
Geetan#ali Travels
The %al!"n&
Le3end Internati"nal
Pvt. Ltd.
L!& P/t, Ltd,
lympia ser/ice &enter
P/t, Ltd,
K&lin Enter1rises
Ar/ind ?.pta
Associates P/t, Ltd,
The &hemon ?ro.p
EMS Speed Post
Me33
)aiprakash !nd.stries Ltd,
T?! $riday
*acch.s
?od f 6ine
Miss ).lie
'GE<G'<H
4P.rchase Manager5
Manager
Manager
+arpreet Singh
'GEJ'G<<
Mr, Rakesh
'GEJFEIG
Mr, Satish
'GEJ(JJJ
Mr, Anand
'GE<JGJJ
Mr, Mahinder
'GEJIEHL
S, P, Sharma
'GEJL(GH
Mr, Amol
<EGGFHFF
Mr, Shyam S.nder
Sharma
'GEJGJFG
M, 7, Mishra
'GEJHEEI
Mr, "a/neet
'GE<<LI<
Mr, 7a.shik
'GEJL(<F
Reception
'GEJE<J(
Mr, Tripathi
<E<<'GLE-LI
Mr, Panka-
'GE<GGF<
4Manager5
?olden Eagle
*isleri
7inley
R--Sys
+ello
7inley
+ello
?olden Eagle
?olden Eagle
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4AB.ag.ard5
#)*
&atch
4E Liter5
M&#
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7inley
#)*
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4AB.ag.ard5
M&#
4AB.ag.ard5
7inley
4E Liter5
*isleri
AB.afina
4E Liter5
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E-I -ars
I )ars
4per week5
E )ar
4AB.afina5
I((( liters
4week5
'( *ottles
'< Liters
' )ars
'(( Liters
EJ Liters
<((-G((
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*ottles
<-G *ottles
I<
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&ompany "ame &oncerned person C
Phone ".mber
*rand %sed M.antity
4 '( Liters
)ars5
Rate
4Rs,5
&liniB.e #e Re-./enation
Micros
L G En3ineerin3 And
C"nstru!ti"n C"r1.
Tam.ra Resta.rant
%*!
S.nita
'GE<G<EG-EL
Mr, Mano-
'GEJJJIF
Mr, 7.shal
Mr, >irendar
'GE<J(L'
*ranch Manager
'GEJEE<E
'GE<EI'(
AB.ag.ard
Prime
+ello
+imalaya
4E Liter5
M&#
4AB.ag.ard5
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E &rate
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%i2a#i Ka5a Pala!e
&ompany "ame &oncerned person C
Phone ".mber
*rand %sed M.antity
4 '( Liters
)ars5
Rate
4Rs,5
"imrod !nternational Ltd,
Ra-hans Refectories
,ir5an R"& and Kutt&
?lobal Pro-ects C Ser/ices 4p5
Ltd,
$lameproof
"akashatra "iket
)T&
E.rotherm
#EL !ndia Ltd,
Multi Trade Lin2s
Laron Engineering
&ons.ltants
Radiant Overseas
&hampagne !ndage P/t, Ltd,
EdDise
Proto !nfosys,
?.-arat !nsection Ltd,
Tera *yte !nformation 4P5 Ltd,
The Paper Prod.cts Ltd,
Mrs, #.tta
'IGEHJ'E'
Mr, "eera-
'GEGL<II
Mr, +arinder
'GEF<<GJ
)eet Singh
'GHEH(EJG
7, ?hosh
'GE(LJEE
Mr, "idosh
'GEH<(H(
?,T, ).ne-a
'GE(EELI
P, *h.dar-an
<E<'(<IE-J
Mr, Ra-ender
'GEFLIEL
Mr, #hingra
'GE(IL((
Mrs, Rit.
'GEH''H(
S.meet &hater-ee
<<H<G(GJ
Miss Priyanka
<<G('FFH
Mr, #eepak Sharma
<<J'(<F(
S.bhash #as
'GEHGH'F
Mr, #, >, Sharma
'GEFJHF<
+'?
+'?
+ello
Prime
Parie
*isleri
#)*
7rystal
7inley
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4AB.ag.ard5
Minscot
7ingfisher
$resh +en
+ello
*isleri
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4$ilter5
*isleri
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/adar#un3 En!lave
&ompany "ame &oncerned person C
Phone ".mber
*rand %sed M.antity
4 '( Liters
)ars5
Rate
4Rs,5
%nited !ndia !ns.rance
&ompany
%tility $orms
"assan
The Professional &hoice
Sky mates 4!ndia5 P/t, Ltd,
P?A Tra/els
&ons.ltants
F"uress
6in &ables
Micro land Ltd,
!ndian *ank
>, 7, ?oyal
4*ranch Manager5
'GEGH((H
Pra/een Sharma
'GEHHI(F
Ra/i Aggarwal
'GE(JIJ<
Mr, Randhir
'GE(<(HL
Mr, >irender Singh
'GE(<FF(
'GE(G'HJ
Mr, Rawat
'GELL<JL
Manager
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*ranch Manager
'GEH<HGI
cean *l.e
#)*
4AB.ag.ard5
#)*
4AB.ag.ard5
cean *l.e
Mc#owell
#rops
Paras
*isleri
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G( Liters
< )ars
E-' )ars
E )ar
E< )ars
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J(
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I(
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Ar#un Na3ar
&ompany "ame &oncerned person C
Phone ".mber
*rand %sed M.antity
4 '( Liters
)ars5
Rate
4Rs,5
Khanna Aut"5"6iles
A C 7 !ndia Ltd,
>i/arta
4Andre !ndia Rep, ff,5
*la0e $lash &o.riers
CaE C"ee Da&
+#$& *ank
7aya Skin &linic
Mr, >inod
'GE(L''G
Mr, Shishadra
'GEHLJEL
Manager
'GHEE'LJ
Ashok Lohiya
FLHE(EEEEE
Mr, Sameer
FLE(GE'<G'
*ranch Manager
<E<EJII'
Miss Pearl
M&#
AB.afina
*isleri
7inley
?lacier
AB.ag.ard
M&#
AB.ag.ard
I )ars
' )ars
J )ars
E((-E<(
Liters
'(
CONCL)/ION B /)GGE/ION/
&"&L%S!"S
The bottled water market segment is selecti/e for *isleri .ser,
People are more price conscio.s than B.ality aspects,
The main competition brand of *isleri is 7inley of coke and
AB.afina along with cean *l.e and Pearl #rop,
The s.pplies ins.fficient in some of the areas,
The scope of the mineral water segment is /ery large and
increasing day by day, Therefore1 the f.t.re of the *isleri is
bright
S%??EST!"S
Personal selling methods sho.ld be applied by the company as
to increase the sell and stopped d.plicity,
The n.mber of small dealers sho.ld be increased to make
proper and easy a/ailability,
The price of the prod.ct sho.ld be checked to s.it the general
c.stomer of the society,
!ntensi/e marketing in the r.ral areas and b.ilding of strong
s.pply chain is reB.ired,
"ew offers and package sho.ld be la.nched time to time to
attract to new c.stomers,
The company sho.ld de/elop an information system for
feedback from the c.stomer,
The empty -ars sho.ld be clean and new,
Proper and easy a/ailability sho.ld be made to a/oid delay in
deli/ery,
!n some areas c.stomers are not satisfied with dealer so
company sho.ld take right action against them,
&ompany sho.ld come with new offer like hot and cold
machine for ho.sehold,
&ompany sho.ld open his own depots in regional area to make
reg.lar s.pply in whole #elhi,
To boost .p sales d.ring1 slack season the company sho.ld
offer disco.nt to the c.stomers,
%I%ILIOGRAPH-
Research Methodology by &,R,7othari,
Philip 7otler@s Marketing Management
?lobal Marketing Management *y 6arren,),7ergan
www,bisleri,com
www,bisleri,info
www,mineralwaters,org
www,google,com