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Pinoy Bicho

Location

CVC Supermarket, Marulas, Valenzuela City

Contact Numbers

Landline: 4445052
Mobile: 09234745151
E-Mail Address: pinoybicho@yahoo.com.ph

Principals

Mylene R. Dumalay
Romarico D.C. Fernando
Archival B. Suacillo
Ivy Katherine M. Tumpalan

Start of Business

Jan 2010

Mission and Vision Statement

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Vision

To become an institution in the local bread industry.

Mission

To penetrate the bread industry and become one of the leading bicho bread
seller

Brief Description:

Vision

Pinoy Bicho wants to be one of the finest bread in the industry.

Mission

Pinoy bicho wants to penetrate the local bread industry and be a prominent

bicho bread seller in the whole country.

POSITIONING STATEMENT
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POSITIONING

“ Tinapay Pinoy para sa Masang Pinoy”

BRIEF DESCRIPTION

Nowadays, Filipinos are more inclined to eating imported kinds of bread

such as doughnut. The Pinoy Bicho will reintroduce the local donut that is

famous to Filipinos which is the “bicho-bicho”. Pinoy Bicho will project an

image that is close to the masses by selling bread that is affordable and with a

touch of Filipino Culture.

ACKNOWLEDGMENT
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We would like to extend our warmest and sincerest thanks to the people

who became part of this study.

Our parents, for the inspiration and moral and financial support;

Our Program Coordinator, Mr. Ruben dL. Manahan, for his relentless

support;

Mrs. Julieta I. Dillena, our professor in Accounting for the help in

accomplishing the financial statement and for the patience in answering our

inquiries;

Rodel Santor and Jelo Pugoy for the illustration of Pinoy Bicho Cart and

Rosalyn Padilla for the materials and costing neded for the cart;

Tamper John Sornet for the creativity and artistry in making the logo of

Pinoy Bicho;

Mrs. Marites Dumalay and Janice Flores for the accommodation;

Our sponsors for the financial assistance;

Our adviser, Mr. Jose C. Morales, for the assistance and guidance towards

the attainment of success in the study.

Lastly, Our God Almighty, for the strength and faith to finish the study.

CERTIFICATION
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This is to certify that we have personally read and edited this document

entitled Pinoy Bicho by Mylene R. Dumalay, Romarico D.C. Fernando, Archival

B. Suacillo and Ivy Katherine M. Tumpalan.

We further certify that the document is free from any material or major

grammatical errors and misspellings and that correction were made to effectively

and faithfully bring about the original ideas of the proponents.

Mr. Jose C. Morales

___________________
Adviser / Management Editor Date

Mrs. Julieta I. Dillena

___________________
Financial Editor Date

Ms. Marie – Reiz Villanueva

___________________
Language Editor Date

Mr. Jose C. Morales

___________________
Faculty , Business Planning and Date
Research Part 1 and 2
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APPROVAL SHEET

The proposed Business Plan for Pinoy Bicho was prepared and submitted by Mylene R.
Dumalay, Romarico D.C. Fernando, Archival B. Suacillo and Ivy Katherine M. Tumpalan in
partial fulfillment of the requirements for the Degree of Bachelor of Science in Business
Administration Major in Management.

This document has been examined and is recommended for acceptance and approval for
Oral Examination.

Mr. Jose C. Morales

Adviser / Management Editor

Mrs. Julieta I. Dillena

Financial Editor

Mr. Jose C. Morales

Faculty, Business Planning and Research
Part 1 and 2

Approved by the committee on Oral Examination:

Mr. Ernesto R. Leuterio

Chairman

Mr. Ruben dL. Manahan Mr. Manuel F. Deligente

Member Member

Mr. Jay Panganiban Ms. Marie – Reiz Villanueva

Member Member

Accepted and approved as partial fulfillment of the requirements for the Degree of
Bachelor of Science in Business Administration Major in Management.

Mr. Ernesto R. Leuterio

Dean, OLFU - CBA
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Content

Page

Title Sheet i
Vision And Mission Statement ii
Positioning Statement iii
Acknowledgment iv
Approval Sheet v
Certification vi
Content vii

Executive Summary 1-3

Implementation and Control 4-5

Strength/Weakness Analysis 6
Company 6
Competitive Analysis 6
Industry Analysis 6
Statement of Competitive Strength 7
Statement of Competitive Weakness 7

Opportunities/Threats Analysis 8
Demographic Environment 8
Economic Environment 8
Legal Environment 9
Socio-cultural Environment 9
Technological Environment 9
Statement of Anticipated Changes in the Macro-environment 9
Statement of Macro-environment Opportunities 9
Statement of Macro-environment Threats 10

General Company Description 11

Company Objectives 11
Financial 11
Marketing 11
Operational 11
Organizational 11
Strategies 12
Financial 12
Marketing 12
Operational 12
Organizational 13

The Location 13
The Product 13
The Target Market 14
Form of Business Organization 14
Business Pioneers 14
Capital Contributions 15
Keys to Success 15
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Growth Potential 16
Business Risks 16

Marketing Plan 17
Objectives 17
Market Profile 17
Market Segments 17
Target Market (Demographic Profile) 18
Market Positioning 19
Sales Projection 20
Marketing Strategies 21
Product (Core, Branding, Labeling, Packing)
Price 21
Place/Distribution 22
Promotion 22
Advertising 22

Operational Plan 23
Objectives 23
Location Plan 23
Layout Plan (Store/Office/Booth) 24
Operational Standard and Procedures 24
Production (product, Preparation, Packaging) 25
Quality Control 27
Customer Service 27
Order Taking Procedures 28
Inventory/Supply Management 28
Supplier 29
Legal Environment 29

Organizational Plan 31
Objectives 31
Management Team and Staff 31
Organizational Structure 32
Job Specification 33
Store Manager 33
Store Assistant 33
Bookkeeper 33
Marketer 34
Service Crew/Cashier 34

Job Description 35
Store Manager 35
Store Assistant 35
Bookkeeper 35
Marketer 36
Service Crew/Cashier 36
Human Resource Planning 36
Human Resource Management 37
Procurement Policy and Procedures 37
Training and Development Program 38
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Compensation Policy 38
Personnel Policy on Conduct 39
Professional and Advisory Support 40
Bank/Bankers 40
Technical Consultant 40
Marketing 40
Operations 40
Finance 40

Financial Plan 41
Objectives 41
Organizational Costs 41
Proponents/Owners 41
Principals Capital Contribution 41
Schedule of Investment 42
Fixed Asset Acquisition and Depreciation 42
Tools, Equipment and Implements 42
Schedule of Operational Expenditures 42
Utilities 42
Promotion and Advertising 43
Supplies 43
Salary 44
Rent 44
Permit and Licenses 44
Transportation In 44
Costing Per Unit of Each Product 45
Schedule of Cost of Sales 45
Schedule of Projected Sales 45
Journal Entries 46
Income Statement Year 1 47
Income Statement Year 2 48
Income Statement Year 3 49
Income Statement 3 Years Projection (Summary) 50
Cash Flow Year 1 51
Cash Flow Year 2 52
Cash Flow Year 3 53
Projected Cash Flow (Summary) 54
Balance Sheet 55
Financial Ratio Analysis 57
Liquidity Ratio Analysis 57
Profitability Ratio Analysis 58
Activity Ratio Analysis 60
Debt Ratio Analysis 62