Juana Medina | Portfolio

AIDS - Education Matters

Client: RISD Gay and Straight Alliance, 2008

Commemorative poster created for the observation of

World AIDS Day at the Rhode Island School of Design.

1
Times Square, New York City
October 24th of 2009

350 - Countdown Animation

Client: 350, 2009

In observance of the International Day of Climate Action, 350 held a global event
to launch their campaign to reduce CO 2 emissions worldwide. We (Collaborating
with 2 other RISD students) created an animation that simulated a countdown
from 389 (Actual levels of CO 2 in the atmosphere) to 350 (Safe levels of 350 ppm)
that played in four screens in Times Square, during this event.

2
a.
b.
a. Introduction to the sire.
b. Detail of the site.
c. Illustration of the World. This image spins
constantly in the animation, revealing par-
ticular details of the illustrated narrative.
c.
Hectic Planet
Client: Artist As Citizen, 2009
The purpose of this project is to encourage a conversation on climate change. In or-
der for this to happen, the content had to be clear and easy to access, through an
entertaining interactive process.
The visitor to the site (built using Flash) will discover an illustrated spinning globe
of great detail, where he or she can discover diverse environmental concerns that
pop-up on screen when the mouse is scrolled over particular areas of the screen.
3
risdalumni
association

juana medina
RISD Alumni Association
Client: RISD Alumni Association, 2009

Poster for the Rhode Island School of Design Alumni Association. For use in
Local, National and International events sponsored by the Association.

4
 MoMA NOW MoMA NOW DIRECTIONS HOURS EXHIBITS ALERTS
MoMA NOW DIRECTIONS HOURS EXHIBITS ALERTS

MoMA NOW is an on-the-go application.

Learn the latest happenings at MoMA,
get directions, schedules and alerts.

MoMA NOW is an on-the-go application.

MoMA MoMA Learn the latest happenings at MoMA,

get directions, schedules and alerts.

Vik Muniz Sol LeWitt Joan Miro Paul Graham

MoMA NOW MoMA MoMA x10 MoMA NOW MoMA MoMA x10 MoMA MoMA x10 MoMA MoMA x10 MoMA MoMA x10
MAIN MAIN

a.

MoMA NOW MoMA NOW DIRECTIONS HOURS EXHIBITS ALERTS

MoMA NOW DIRECTIONS HOURS EXHIBITS ALERTS

MoMA NOW is an on-the-go application.

Learn the latest happenings at MoMA,
get directions, schedules and alerts.

MoMA NOW is an on-the-go application.

MoMA MoMA Learn the latest happenings at MoMA,

get directions, schedules and alerts.

Vik Muniz Sol LeWitt Joan Miro Paul Graham

MoMA NOW MoMA MoMA x10 MoMA NOW MoMA MoMA x10 MoMA MoMA x10 MoMA MoMA x10 MoMA MoMA x10
MAIN MAIN

Language MAIN

MoMA Website for iPhone

MoMA now Assignment for Typography 3. Junior year, 2009
MoMA
MoMA NOW MoMA NOW DIRECTIONS HOURS EXHIBITS ALERTS
MoMA NOW
Design proposal for the Museum of Modern Art’s site,
DIRECTIONS HOURS EXHIBITS ALERTS

Today Directions Podcasts MoMASTIC! MoMA NOW is an on-the-go application.

designed to be accessed from iPhone. Making the site

Learn the latest happenings at MoMA,
get directions, schedules and alerts.

Exhibitions Tour On News Directions Store MoMA NOW is an on-the-go application.

Talks Exhibits Tours MoMA MoMA visually appealing, practical and easy to navigate were
Learn the latest happenings at MoMA,
get directions, schedules and alerts.
key characteristics of this project
Present Past Future Vik Muniz Sol LeWitt Joan Miro Paul Graham

MoMA NOW MoMA MoMA x10 MoMA NOW MoMA MoMA x10 MoMA MoMA x10 MoMA MoMA x10 MoMA MoMA x10
Follow Me Call us Access Browse Alerts
Podcast Video Virtual MAIN MAIN

Public T. Car Walking

b.

a. Spreads from the site, showing navigability and

Alerts Did u kno? Podcasts uDoodle
styles, according to exhibitions taking place .

b. Site navigation map.

MoMA x10

Exhibitions Tour Donors Education

5
Slab Serif Fonts of Vincent Figgins
Assignment for History of Graphic Design. Sophomore year, 2008

Poster making reference to the valuable contributions of Vincent Figgins

SLAB
SERIF V
incet Figgins (1766-1844) was
the first typessetter recorded
to have developed Slab Serif or
Egyptian typefaces. In 1815,
During the early 1820’s, fueled by the Indus-
trial Revolution, a need to find typefaces that
could be seen clearly from a distance, aroused;
mainly because of the need to advertise

to typography and Graphic Design. Figggins designed a font he

called Egiziano Black, its name is allusive to
its reminiscence of Egyptian hieroglyphics.
The sharp angles, created between the stem
and the solid and bold serifs of the letter-
forms, were particularly helpful when used in
multiple products. Furthermore, the need to
develop letterforms that would perform well
-and last long, without breaking during the
printing process- with the demanding needs of
newspaper press. Suddenly cities were covered
advertisements that made use of Slab Serif

FONTS
larger scale. Since the letters hold a weight fonts that were distinguishable not only due
that maintains their legibility even from to their weight, but because of their geometri-

a. Poster.
afar, making this typeface particularly ap-
pealing for advertisement purposes.
Later, in the year 1821, Figgins introduced
Monotype Ionic. A typeface inspired in the
classical Ionic Greek columns. The letter-
forms hold -as columns- a balance between
cal and precise design. The success of these
typefaces, made multiple newspapers choose
Slab Serif fonts as their body text font of pref-
erence, mainly because of two reasons: They
were highly readable typefaces and the bold
forms made the characters endure the high
demands of a constant printing press without

b. Detail. of Vincent Figgins

roundness, boldness and angular vertices,
which creates solid characters of easy read-
ability, thanks to their clean and scarcely
adorned forms. Differently from Egiziano
breaking. This made Figgins’ Monotype Ionic
ideal for newspaper text setting.

Influenced by contemporary events that af-

Sources: Black, Monotype Ionic is characterized by a
An A-Z of Type Designers. By Neil McMillan. Yale Press, 2006 lighter weight, which makes it appropriate
for use as body text.
A History of the Old English Letter Foundries. By Talbot
Baines Reed. Elliot Stock, 1887. Figgins, worked as a punch cutter and desi-
The Game of Chesse. By William Caxton. 1862. gner at Joseph Jackson’s foundry shop. After
Trade Union and Social History. By Albert Edward Musson, Jackson’s death, William Caslon III, acquired
Routledge, 1974. the late Jackson’s foundry. Apparently due
to Figins extraordinary skills, Caslon III
www.lynotype.com found himself at unease, prompting Figgins
www.davidbrassrarebooks.com to leave the foundry and look for patron-
www.flickr.com/photos/tristan/ age. Luckily enough, John Nichols, intimate
friend of Joseph Jackson, offered auspice to
Figgins, whom would remain grateful for
Nichol’s generosity through out his life.
By: Juana Medina Rosas Instructor: Douglass Scott
Rhode Island School of Design
fected much of Europe, such as the Industrial
Revolution and Napoleon’s Egyptian Cam-
paign. Figgins was inspired by the forms of
hieroglyphics, which would highly influence
his designs, where precision in geometry and
clarity of the form. Other examples of Figgins
contributions to typography, are typefaces
such as Giza, Pica and Figgins.
The legacy of Vincent Figgins to modern
graphic design can be appreciated daily. From
newspapers to advertisement, printed media
makes use of Slab Serif fonts. Which even over
a century later, are still considered
. reliable
enough transmit messages effectively.

a.

b.

SLAB
SERIF V
incet Figgins (1766-1844) was During the early 1820’s, fuele
the first typessetter recorded trial Revolution, a need to fin
to have developed Slab Serif or could be seen clearly from a d
Egyptian typefaces. In 1815, mainly because of the need t
Figggins designed a font he multiple products. Furtherm
called Egiziano Black, its name is allusive to develop letterforms that wou
its reminiscence of Egyptian hieroglyphics. -and last long, without break
The sharp angles, created between the stem printing process- with the de
and the solid and bold serifs of the letter- newspaper press. Suddenly ci
forms, were particularly helpful when used in advertisements that made us

FONTS
larger scale. Since the letters hold a weight fonts that were distinguishab
that maintains their legibility even from to their weight, but because
afar, making this typeface particularly ap- cal and precise design. The su
pealing for advertisement purposes. typefaces, made multiple new
Slab Serif fonts as their body
Later, in the year 1821, Figgins introduced erence, mainly because of tw
Monotype Ionic. A typeface inspired in the were highly readable typefac
classical Ionic Greek columns. The letter- forms made the characters en
forms hold -as columns- a balance between demands of a constant printi
roundness, boldness and angular vertices, breaking. This made Figgins

Sources:
of Vincent Figgins which creates solid characters of easy read-
ability, thanks to their clean and scarcely
adorned forms. Differently from Egiziano
Black, Monotype Ionic is characterized by a
ideal for newspaper text sett

Influenced by contemporary
fected much of Europe, such
An A-Z of Type Designers. By Neil McMillan. Yale Press, 2006 lighter weight, which makes it appropriate Revolution and Napoleon’s E
for use as body text. paign. Figgins was inspired b
A History of the Old English Letter Foundries. By Talbot hieroglyphics, which would h
Baines Reed. Elliot Stock, 1887. Figgins, worked as a punch cutter and desi- his designs, where precision i
The Game of Chesse. By William Caxton. 1862. gner at Joseph Jackson’s foundry shop. After clarity of the form. Other exa
Trade Union and Social History. By Albert Edward Musson, Jackson’s death, William Caslon III, acquired contributions to typography
Routledge, 1974. the late Jackson’s foundry. Apparently due such as Giza, Pica and Figgin
to Figins extraordinary skills, Caslon III
www.lynotype.com found himself at unease, prompting Figgins The legacy of Vincent Figgin
www.davidbrassrarebooks.com to leave the foundry and look for patron- graphic design can be apprec
www.flickr.com/photos/tristan/ age. Luckily enough, John Nichols, intimate newspapers to advertisement
friend of Joseph Jackson, offered auspice to makes use of Slab Serif fonts
Figgins, whom would remain grateful for a century later, are still cons
pure?
the bottled water industry’s marketing
of “safe, clean water” undermines
confidence in public water systems,
making the water companies take over
underfunded public utilities
tests for coliform bacteria are
done once a week for bottled
water, vs. an average 100 times
per month for tap water
tests for organic chemicals such as
industrial chemicals, pesticides and
trihalomethanes are done four times
a year for tap water, once a year for
bottled water
manufacturing, recycling or
incinerating bottles of water
implies energy needs and
outlets in air and water of
polluting particles
transporting bottled water throughout
the world implies energy needs as well
as fuel combustion
bottled water generally does
not have fluoridation, which is
essential for young children

these containers release toxic chemicals

and contaminants into the air and water
when manufactured, and when they are
burned or buried.

“This is an industry that

takes a free liquid that falls
from the sky and sells it for
as much as four times what
we pay for gas.”
Richard Wilk, University of Indiana

Pure or Evil?
Assignment for Propaganda, Sophomore year, 2008

for more information visit http://www.foodandwaterwatch.org/water/ Magazine ad, questioning and educating consumers
on the consequences of consuming bottled water.

7
HIV/STD Testing Campaign
Client: STICC of Metropolitan Washington, DC, 2009.

Poster for the promotion of safe sex, testing and prevention of STD/HIV.
This poster was used and distributed throughout October, at mobile
clinics and different health points of the greater DC Area.

Other collateral material was produced (t-shirts, flyers, digital promo-

tion material for their network sites) based on this design.

8
Fur Free
Assignment for Propaganda. Sophomore Year, 2008

Poster against the use of fur. Making explicit reference to the language used
in the Consolidated Regulations of Canada Regarding Marine Mammals.

9
A Lot Like Me
Degree Project. Senior year (Project in progress).

Spreads of a book that compiles short autobiographical stories. Degree Project

towards BFA in Graphic Design from the Rhode Island School of Design.

10
 b.

E Pl-Uribe Unum
Assignment for Vision, Space and Performance, 2008

This is an interactive piece (built in Flash), that collects color-sorted images of

Colombians on the streets around the world, pleading for peace. Over-
impossing to this color-coded collection of photographs, is the image of
a. Colombia’s President Alvaro Uribe, depicted as Jesus. President Uribe has
been controversial figure being questioned about his apparent involvement
with paramilitary forces in Colombia.

This piece aims to start a dialog amongst Colombians, on the play of

religion, politics and idiosyncrasy. As Colombian, I am very passionate
a. Detail of interactive piece.
about making my work be of use to promote transparent democracy, free
b. Main Image. speech and proactive conversations.

11
Juana Medina | Contact Information

jmedina@g.risd.edu

202.460.3550

6641 Wakefiled Drive #908

Alexandria, VA 22307