0 оценок0% нашли этот документ полезным (0 голосов)
228 просмотров3 страницы
The company will redesign the packaging for Extra Chewing Gum to target women ages 18-34. The current packaging lacks uniqueness and does not compete well against brands like Stride and 5 Gum. The new design will feature soft and bright colors to make Extra gum stand out on store shelves and encourage customers to choose it over competing brands. The redesign will also emphasize Extra gum's long-lasting flavor and quality to build brand loyalty and increase sales.
The company will redesign the packaging for Extra Chewing Gum to target women ages 18-34. The current packaging lacks uniqueness and does not compete well against brands like Stride and 5 Gum. The new design will feature soft and bright colors to make Extra gum stand out on store shelves and encourage customers to choose it over competing brands. The redesign will also emphasize Extra gum's long-lasting flavor and quality to build brand loyalty and increase sales.
The company will redesign the packaging for Extra Chewing Gum to target women ages 18-34. The current packaging lacks uniqueness and does not compete well against brands like Stride and 5 Gum. The new design will feature soft and bright colors to make Extra gum stand out on store shelves and encourage customers to choose it over competing brands. The redesign will also emphasize Extra gum's long-lasting flavor and quality to build brand loyalty and increase sales.
Target: Women ages 18-34 We will be redesigning the packaging for Extra Chewing Gum. Te current package lacks individuality and does not compete well with the other brands like Stride and 5 Chewing Gums. With this new design, customers will be more will- ing to buy Extra instead of other brands. Our target group is women 18-34 years old. We want to keep costs the same and simply upgrade the packaging. Extra has a history of being a favorful and well- known brand but with all the new brands popping up, it has lost its edge. We are going to restore that. We are going to make the package design look simple, yet recognizable. Sof colors mixed with bright colors will achieve the look that we want. Tis will make Extra gum stick out when placed next to other gums at stores and it will persuade customers to buy Extra gum instead of the other leading brands. We are also going to focus no the good things about Extra. It is a long-lasting gum that has great favor. It is even better than other gums in this area but most customers dont realize that because it is not touched on in advertising. Te new packaging will increase brand loyalty, making it easier to gain and keep custom- ers. With this new packaging, Extra Gum will see an increase in sales and a steady climb upwards in brand loyalty. Tis is our goal with the redesign.
Style Guide CMYK: 11 5 7 0 RGB: 223 229 230 Pantone: 7541 C Hex: #dfe5e6 CMYK: 50 42 42 6 RGB: 133 133 132 Pantone: 877 C Hex: #858584 CMYK: 0 76 54 0 RGB: 254 100 100 Pantone: 178 C Hex: #fe6464 CMYK: 0 19 100 0 RGB: 255 203 0 Pantone: 116 C Hex: #fcb00 CMYK: 43 0 72 0 RGB: 150 223 115 Pantone: 7487 C Hex: #96df73 CMYK: 56 21 0 0 RGB: 104 172 229 Pantone: 284 C Hex: #68ace5 Copy Font BlairMdITC TT Minion Pro Regular Minion Pro Bold Packaging font BlairMdITC TT Corbel Corbel Bold All font used for marketing purposes should be a form of BlairMdITC TT, Minion Pro Regular, or Minion Pro Medium. Regular should be used for body copy, while medium can be used to emphasize. BlairMdITC TT can be used for headings and titles. All font should be between 8 and 12 points. Te titles on the actual packaging should be BlairMdITC TT. All other body copy should be Corbel, with Corbel Bold being used for emphasis. Tese fonts do not include the stylized logo. Te fonts on the packaging should be sized according to the package size. Style Guide EXTRA L o n g L a s t i n g Logo Tis logo should be used on all print. Te color should never change and should never be printed on a package that is the same color. If needed, the logos opacity can be lowered to no less than 30 percent. Te logo should be placed on the center fap of all gum packaging, as well as in the top lef hand corner of any marketing print. It should always be at least 1/4 away from sides. Te logo should be sized according to its surroundings. It should never be too small to read. TM