This survey is being undertaken to assess the Sales and Marketing efforts of DCP on Sugarcane and how to strengthen

it further to improve the business.

Please give your feedback objectively
1 Do you think Distributors' expansion in Sugarcane area helped us in improving the business
1 Yes 2 No
2 Reasons for your response to Question No 1
3 Should Channel expansion ( Distributors and Red Club retailers ) be continued further in the Sugarcane area
1 Yes 2 No
4 Reasons for your response to Question No 3
5 Do you think the strategy to rope in Sugar Mills as the alternative channel , helped in strengthening Coragen business on Sugarcane
1 Yes 2 No
6 Reasons for your response to Question No 5
7 Do you think the tactical decision of limiting the supplies of Ferterra on Sugarcane helped ?
1 Yes 2 No
8 Please mention the reasons for your response to Question No 7
9 Do you feel the demand generation efforts for promoting Coragen on Sugarcane were effective
1 Yes 2 No
10 What promotional activities really helped ? Please mention three.
1
2
3
11 What MC activities helped? Please mention three
1
2
3
12 In your opinion what is the Value Proposition of Coragen on Sugarcane that drove the business
13 In your opinion what are the three key benefits of Coragen on Sugarcane that stood out for farmers
1
2
3
14 In your opinion what is the Value Proposition of Ferterra on Sugarcane that drove the business (only for Ferterra selling geographies)
15 In your opinion what are the three key benefits of Ferterra on Sugarcane that stood out for farmers (only for Ferterra selling geographies)
1
2
3
16 What are the three things that went right in 2012 that should be continued in 2013 also.
1
2
3
17 What according to you are the three derailers that should be addressed to achieve desired business growth in Sugarcane
1
2
3
18 Please mention if you've any other suggestion that will help in strengthening the business.
19 Please mention your name
20 Please mention which state are you from
UP- UK
Punjab
Haryana
21 Please mention your designation
RBM
RSM
AMM
ASM
SIO
MIO
MIE
MDO
This survey is being undertaken to assess the Sales and Marketing efforts of DCP on Sugarcane and how to strengthen it further to improve the business.
Should Channel expansion ( Distributors and Red Club retailers ) be continued further in the Sugarcane area
Do you think the strategy to rope in Sugar Mills as the alternative channel , helped in strengthening Coragen business on Sugarcane
Do you feel the demand generation efforts for promoting Coragen on Sugarcane were effective
In your opinion what is the Value Proposition of Coragen on Sugarcane that drove the business
In your opinion what are the three key benefits of Coragen on Sugarcane that stood out for farmers
In your opinion what is the Value Proposition of Ferterra on Sugarcane that drove the business (only for Ferterra selling geographies)
In your opinion what are the three key benefits of Ferterra on Sugarcane that stood out for farmers (only for Ferterra selling geographies)
What according to you are the three derailers that should be addressed to achieve desired business growth in Sugarcane