No.GUG/ACA/BOS-III/2007.08/97 Date 10.04.

08

NOTIFICATION
Sub:- Notification of Syllabus for Commerce
Ref:-1. Proceeding of the BOS U.G Course held on 4.12.2007
2. Academic Council Resolution No. 34 dated 15.03.2008
********
In pursuance of the Academic council resolution referred at (2)
above, the syllabus for B.com V & VI semester and revised syllabus for
B.B.M Course ( i.e, Ist to IV semester ) are hereby notified (copy enclosed).
This may be brought to the notice of all the teachers and students
concerned.
REGISTRAR
GULBARGA UNIVERSITY, GULBARGA
To
The Chairman,
Department of studies in Commerce
Gulbarga University , Gulbarga.

Copy to : 1. Dean faculty of Commerce & management , G.U Gulbarga
2. The Registrar (Evaluation), G.U. Gulbarga
3. The Principal affiliated colleges of G.U. Gulbarga
4. PS to Vice-Chancellor/PA to Registrar, G.U Gulbarga





Gulbarga University, Gulbarga
Administrative Branch Jnana Ganga GULBARGA -585 106
Phone No. 263202 (0) Fax.: 08472-263206


SEMESTER I


1.1
1.2
1.3 Principles and Practice of Management
1.4 Quantitative Techniques-I
1.5 Fundamentals of Accounting
1.6 Marketing Management













1.3 Principles and Practice of Management
Examination : One paper of three Hours duration & carrying 100
marks.
Teaching workload : Five hours per week.
Objective : To facilitate the students to understand the basic
concepts of management.
Pedagogy : Class room lectures, Case study discussions &
Presentations (both oral & written)
Module 1:- Definition of management ,evolution, nature , purpose &
functions of management.
Management: Science or art, contributions of management GURUS-Henry fayol,
Peter Drucker-, Fredrick Taylor, Michael porter, Jack trout, Michael Hammer-
Scientific management , management levels and skills, management roles &
functions, general principal of management the emergence of behavioral
science- the Hawthorne studies recent contributions to management thought

Module 2:- Planning
Meaning ,definition ,nature of planning ,steps in planning .The planning process
objectives of planning ,M.B.O process-Strategies- policies- planning premises-
decision making search for alternatives evaluation of alternatives selection of
alternatives- programmed & non programmed decisions.
Module 4:-Organizing
Nature of organizing ,organizational structure and Departmentation, formal & in-
formal organization, span of management ,delegation of authority.

Module 5:- Directing
Definition- principles of direction issuing orders or instructions, characteristics of
a good order techniques & important of direction.

Module 6. Controlling
Definition , steps in controlling ,techniques of control ,areas of control advantages
and limitation of control, type of managerial need for control- control as a
feedback system.



Module 7:- Emerging trends in management (MIS,ETHICS AND VALUES)
A broad outline of management techniques in MNC companies ,skills required for
managers, Vision- mission statements of leading companies.



Reference
1. MANAGEMENT A global perspective by Weihrich , Heinz and koontz
Harold Mc grawhil publication
2. Principles and practice of management by L.M Prasad Sultanchand and
sons
3. Principles of management by Tripati and Reddy TMH publications
4. Management principles by T.Ramasamy Himallaya publication house
5. Principles and practice of management by Gupta,Sharma,Bhalla kalyani
publishers.
























1.4 Quantitative Technique-I

Examination : One paper of three Hours duration & carrying 100
marks(Including 20 marks internal)

Teaching workload : Five hours per week.
Objective : To familiarize the students with statistical tools for
business decision.
Pedagogy : Class Room lectures & exercise.
Module 1: Introduction to Statistics:
Scope of statistics in Business and Industry, Primary & Secondary sources of
data, Tabulation, frequency distribution, diagrammatic & graphical representation
of the data.

Module 2:- Measures of Central Tendency:
Mean, Median ,Quartiles ,Mode, Geometric mean .Measures of dispersion:
Range Quartile deviation, mean deviation ,Standard deviation &Respective
relative measures. Karl pearson & Bowleys co-efficient of skewness
Module 3:-Correlation:
Methods of studying correlation ,Karl Pearsons co- efficient of correlation,
correlation in Bivariate Frequency table, Rank correlation .

Module 4:- Regression:
Introduction, lines of generation, line of regression of Y on X ,Line of regression of
X on Y,

Note: The students are expected to answer theory question and solve practical
problems.


Reference
1. Statistics for Management by Levin R.L and Rubin D.S (PHI Publication )
2. Quantitative Techniques for Managerial Decisions by K. Srivastava ,G.V
Shenoy (Wiley Eastern Publication)
3. Statistical Methods by S.P Gupta ( Sultan Chand & Sons Publications).
4. Business Statistics by S.C Gupta and Indra Gupta (Himalalya


1.5 Fundamentals of Accounting

Examination : One paper of three Hours duration & carrying 100 marks.

Teaching workload : Five hours per week.
Objective : To enable the students to grasp accounting information
for making business decisions
Pedagogy : Class Room lectures & Exercise.
Module 1: Accountng and its functions:
Scope of Accounting as information system- Role and Activities of an Accountant
and Accounting personnel.

Module 2:- Accounting Principles:
a. Accounting concepts and conventions
b. Accounting Standards. Nature and purpose of accounting standards.
Accounting standards in India ,International accounting standards.

Module 3:-Accounting mechanism I (Basic Records):
System of book keeping ,system of accounting journalizing ,transactions, ledger
pasting and trail balance ,sub division of journal bank reconciliation statement.

Module 4:- Accounting Mechanism II( Preparation of Financial
Statement):
a. Conceptual basis of a Balance sheet form and classification of items
b. Construction of trading and profit and loss account ,balance sheet .
c. Adjustment entries ,rectification of Errors.

Module 5:- Computerized Accounting:
Meaning , Working and features of computer ,role of computers in accounting .
The flow chart, computer process -software packages for accounting out
sourcing accounting process .

Note: Quantitative treatment of the subject matter with the help of accounting
software is required . The students are expected to answer theory questions as
well as solve practical problems.



Reference

1. Financial Accounting for Managers by S.N Maheshwari (Vikas Publishing
House Pvt. Ltd, New Delhi)
2. Accounting for Management- Text and Cases by Bhattachary S. K and
John Deardon ( Vikas Publishing House Pvt Ltd. New Delhi)
3. Accounting Theory An Introduction by L.S Pawan (Tata McGraw Hill,
New Delhi)
4. Financial accounting by Shukla and Grewal
5. Financial Accounting by B.S. Raman
6. Advanced Accounting by Radhaswamy and R.L Gupta
7. Advanced Accounting by Jain and Narang
8. Advanced Accountancy by S.P. Jain and K.L Narang
9. Financial accounting Vol I & II by M.B. Kadkol
10. Accounting System Proceeding and Methods by Gillspic
11. Introduction to Computer by Peter Norton (Tata Mc. Graw Hill , New Delhi)
12. Fundamentals of Computer by Rajaram (PHI Publications 2001 ,3
rd

Edition)
13. Financial Accounting by T.S. Grewal
14. Advanced accountancy by M.C. Shukla and T.S Grewal
15. Advanced Accounting Vol I,II & III by B.S. Raman
16. Basic Accounts by B.S Raman
17. Modern Accountancy by Padey G.D
18. Three Dimensional Accountancy- Samuel
19. Advanced Accountancy- Koralahalli & Patil (S. Chand Co, New Delhi)
20. Higher Accounts by Patil and Koralahalli (S. Chand Co, New Delhi)
21. Fundamentals of Accounting by T.P Ghosh








1.6 Marketing Management

Examination : One paper of three Hours duration & carrying 100
marks.

Teaching workload : Five hours per week.
Objective : To facilitate the students to understand the basic
concepts of management.
Pedagogy : Class Room lectures, Case Study discussions &
presentations (both oral & written).
Module 1:
Marketing Introduction, Definition Marketing management Meaning,
importance and various concepts

Module 2:
Market Segmentation meaning and bases,Targeting ,positioning ,Marketing Mix


Module 3:
Consumer Buying Behavior: Factors affecting consumer behaviour, Consumer
Decision, Making Process , Features of industrial buying and factors affecting
industrial buying behavior.

Module 4:
Product concept, Classification of product, Product life Cycle, Product mix New
Product Development Process,

Module 5:
Channels of distribution Types, Advertising- meaning ,Sales promotion ,Personal
selling and tools of sales promotion .

References:
1. Marketing Management by Philip Kotler- Millennium Edition (PHI
Publication)
2. Marketing Management The Indian Context
By Ramaswamy & Namakeni ( Mc Milan india Ltd)
3. Case Studies in Marketing by S. Ramesh kumar ( Vikas Publisher,I/e)
4. Fundamentals of marking by William J Stanton (Mc Graw Hill Publication.


SEMESTER II

2.1
2.2
2.3: Organizational Behaviour
2.4: Quantitative Techniques II
2.5: Financial Accounting
2.6: Managerial Economics

2.3 Organizational Behavior
Examination : One paper of three Hours duration & carrying 100 Marks.
Objective : To facilitate the students to understand the concept of individual &
group behavior in management.
Teaching workload : five hours per week
Pedagogy : Class room lectures, Case study discussions & presentations (both
oral & Written).
Module 1:- Organization Behavior.
Organization:- Meaning and significance, organizastion and their need
Organization Behavior:- Meaning, Nature, Scope and application in management.
Module 2:- Values and Attitudes
Meaning Characteristics attitude components of attitude formation of attitude
Types of attitude
Values: Definition and importance of values sources of our value system-loyalty
and ethical behavior
Module 3 :- Perception
Definition need factors influencing perception process of perception
interpersonal perception and perception in organizational settings.
Module 4:- Motivation
Meaning, nature of motivation motivation process theories of Motivation :-
Maslows Theory, Herzbergs two factor theory, Mc Gregors Theory X and
theory Y, other motivation theories. Incentives: Financial and non financial
incentives
Module 5 :- Learning
Meaning and definition, principles of learning observational learning cognitive
Learning learning curve

Module 6:- Group Dyanmics
Meaning and definition concepts of group behavior-types of groups group
behavior Norms Conflict resolution Johari Window factors determining
groups success groups decision making and group thinking.

Module 7:- Leadership and Organizational Change
Leadership: Definition nature and skills of leadership- importance of leadership
theories of leadership leadership styles.
Organizational Change: Meaning, definition, nature of work change types of
change Pressure for change factors affecting change reasons of change and
resistance to change strategies to overcome to resistance to change

REFERENCES
1. Organizational behavior by Appannaiah, Reddy, Kavita Himalaya
Publishing house.
2. Organizational behavior by Ram Chandra, Shiva Kumar Himalaya
publishing house.
3. Organizational behavior by K. Aswathappa Himalaya publishing house for
organizational behavior by Stephen Robbins PHI publications.
4. Organizational Behavior by Fred Luthans Mc-Graw Hill Publications.















2.4 Quantitative Technique II
Examination : One paper of three hours duration carrying 100 Marks
(including 20 marks internal)
Teaching Workload : Five hours per week.

Objective : To enable the students for the application of
quantitative techniques for making business decision.
Pedagogy : Class Room lectures & exercises.

Module 1: Index numbers :
Simple aggregate method, simple average of price relatives method, laspeyres
method, paasches method, fishers ideal index numbers, weighted average of
price relative method.

Module 2 : Probability :
Concept of probability, classical frequency and subjective Approaches, concept of
mutually exclusive events, independent, conditional Probability.
Module 3: Probability Distribution:
Concept of probability distribution, Binomial distribution, Poisson distribution,
Geometric Distribution, Normal Distribution and its standardization (only
definitions, properties and applications, no derivations).

Module 4: Introduction to sampling and sampling distribution:
Determination of sample size, Testing of hypothesis: Different types of hypothesis
decision table. Type I & II Errors, level of significance, power of test, testing of
means.
Module 5: Proportion and Variance:
Usage T and F tests (for small and large samples), one sample and two sample
setup. Chisquare goodness of fit and independence of attributes.

Module 6:Business Decision based on above concepts (Module 1,2,3,4 &5)
Note: The students are expected to answer theory and solve practical problems.
REFERENCES
1. Statistics for Management by Levin R.L. and Rubin D.S. (PHI Publicaiton).
2. Quantitative Techniques for Managerial Decision by K. Srivastava, G.V.
Shenoy (Wiley Eastern Publication)
3. Statistical Methods by S.P. Gupta (Sultan Chand & Sons Publications).
4. Business Statistics by S.C. statistics by S.C. Gupta and Indra Gupta
(Himalaya Publications)

2.5 - Financial Accounting
Examination : One paper of three hours duration carrying 100 Marks
Teaching Workload : Five hours per week.
Objective : To enable the students to grasp accounting information for
making business decision.
Pedagogy : Class Room lectures & exercises.
Module -1
Accounts of Non-Trading Concern: Preparation of Receipt & Payments Account
Income & Expenditure Account and Balance Sheet.

Module -2
Meaning Merits and Demerits of Single Entry System Ascertainment of Profit/Loss
under single Entry System. Conversion of Single Entry into Double Entry Preparation
of Final Accounts
Module 3
Dissolution of Firm: Meaning and causes for Dissolution. Insolvency of a Partner
Applicability of Garner Vs Murray Rule. Amalgamation of Firms: Meaning and
Objectives, Journal & Ledger Accounts in old firms and Preparation of Amalgamation
Balance Sheets.

Module - 4
Consignment: Meaning Consignment Versus Sales Proforma Invoice Account
Sales Consignment Losses Types of Commission Valuation of Closing Stock
Cost Price & Invoice Price Method.
Branch Accounts: Branches dealing with Cash Sales, Credit Sales, Goods received at
Cost Price and Invoice Price Stock & Debtors system (Excluding independent branch
and foreign branches).

Module 5
Hire Purchase & Installment System : Calculation of Interest and Cash Price Journal &
Ledger (Simple numerical Problems).

References :
Financial Accounting for Managers S.N.Maheshwari
1. Financial Accounting Shukla and Grewal
2. Financial Accounting B.S. Raman
3. Advanced Accounting Radhaswamy & R.L.Gupta
4. Advanced Accounting S.P. Jain & K.L.Narang
5. Financial Accounting Vol. I, II M.B.Kadkol
6. Advanced Accountancy M.C.Shukla & T.S.Grewal
7. Advanced Accounting Vol. I, II & III B.S. Raman
8. Modern Accountancy Pandey G.D.
9. Three Dimensional Accountancy Samuel
2.6 - Managerial Economics BBM
Examination : One paper of three hours duration carrying 100
Marks ( including 20 marks internal)
Teaching Workload : Five hours per week.
Objective : To acquaint the students with the basics of
Managerial Economics.
Pedagogy : Class Room lectures & presentations (both oral
and written).
Module 1:
Definition, nature and scope of managerial economics, Micro and macro
economics, strategic / role and responsibilities of managerial economics.

Module 2:
Demand and supply analysis : demand, meaning factors determining demand,
law of demand, elasticity of demand, meaning, types, price elasticity, income
elasticity and cross elasticity of demand, Methods of demand forecasting supply
definition, law of supply.

Module 3:
Production analysis : production function, laws of production; long-term laws of
production (Production with two variable inputs), isoquant curve and its properties,
isoquant map and economic region of production including forms of isoquants;
laws of returns to scale through production function. An outline of Cobb Douglas
production function; optimal input combination (least cost combination of inputs).
Module 4 :
Cost Concepts, Classification, cost curves during short an dlong periods. Cost
control and cost reduction.

Module 5:
Pricing theory and practices; pricing policies, skimming and penetration pricing,
pricing under different market conditions; price discrimination. Profit
management; meaning and nature of profit, economic and accounting profit, and
profit planning, break even analysis.

Note: Simple case to illustrate the application of economic tools to business
situations should form the basis for class room discussions.
REFERENCES:
1. Managerial Economics by peterson and Levis (PHI Publications)
2. Managerial Economics by D.N.Dwivedi (vikas Publications)
3. Managerial Economics by P.N. Mishra (Pragat Prakashan Publication)
4. Managerial Economics by D.M. Mithani (Himalaya Publications)



SEMESTER III


3.1 Business Environment
3.2 Corporate Accounting
3.3 Human Resource Management
3.4 Fundamentals of Computers
3.5 Entrepreneurship Development
3.6 Advertising and Media Planning

3.1 Business Environment
Examination : One paper of three hours duration carrying 100 Marks
Teaching Workload : Five hours per week.
Objective : To facilitate the students to understand the Dynamics
of business scenario in India.
Pedagogy : Class Room lectures, Case study discussions &
presentations (both oral and written).
Module : 1
Nature and scope of business environment; components of business
environmental social, economic, political and legal; business, society and
government linkages and inter dependence.

Module : 2
Indian Economy: Characteristics, objectives of Indian planning, economic
development during plan period. National income, meaning GNP, NNP, Per
Capital Income, Sectoral Composition, Growth trend and distribution of national
income.

Module : 3
New Economic policy and its after effects. Small scale industries : definition,
Significance, problems, remedial measures taken up by the Government.
Ancillarization in the small scale sector.
Module : 4
Industrial sickness: meaning, magnitude of problem causes and remedies.

Module : 5
Pollution Control, Environment Protection, Energy Management.

References:
1. Business Environment by Francis Cherunilam (Himalaya Publications)
2. Essentials of Business Environment by K. Aswathappa (Himalaya
Publications)
3. Indian Economy by S.K.Mishra and V.K. Puri (Himalaya Publications)
4. Indian Economy by K.P.M. Sundarama and Ruddan Dutt (S.Chand
Publication)





3.2 Corporate Accounting
Examination : One paper of three hours duration carrying 100 Marks
Teaching Workload : Five hours per week.
Objective : To Enable the students to grasp accounting information for making
corporate decision
Pedagogy : Class Room lectures and exercises
Module 1: Share Capital of a Company
Company Shares Stock- Kinds of Shares- Features Issues of Shares
SEBI Guidelines New share issue procedures Shares Payable by Installments
at Par, at Premium, at Discount calls in Arrears, Calls in Advances,
Forfeiture and Re-issue of Forfeited shares.
Module 2: Bonus and Rights Shares
Bonus Shares: Meaning Objects Merits and Demerits of the Issue of Bonus
Shares SEBI Guidelines for the Issue of Bonus Shares. Rights Issue: Meaning
Difference Rights Issue and Public Issue. Stock Split Comparison of Bonus
Shares and Stock Split ( Simple numerical problems only).
Module -3: Buyback of Shares
Introduction - Objectives, Benefits, Size and Sources of Buyback Conditions
and Limits of Buyback Modes of Buyback Through Tender Offer from the
Open Market, from Odd Lot holders ( Journal entries and B/s only).
Module 4: Issue and Redemption Debentures
Issue and Redemption of Debentures: Meaning and Features of a Debenture
Factors to be Considered for the Issue of Debentures SEBI Guidelines for Issue
of Debt Instruments Issue and Redemption of Debentures at Par, Premium and
at a discount (only accounting entries) (excluding ex-interest and cum-interest).
Module 5: Company Accounts
Preparation of Final Accounts of Joint Stock Company Profit Prior to
Incorporation-Holding Company Accounts.
References:
1. Corporate Accounting A. Mukherjee and M. Hanif.
2. Corporate Accounting for Managers S.N.Maheshwari.



3.3 Human Resource Management

Examination : One paper of three Hours duration &- carrying 100
marks.
Teaching workload : Five hours per week
Objective : To enable the students to understand the
dynamics of HRM Function in corporate enterprise.
Pedagogy : Class room lectures, Case study discussions &
presentations (both oral & Written).

Module 1: Nature & Scope of HRM - definition- HRM- personnel v/s HR- role of
HRM- managerial functions and operative functions- objectives of HRM policies-
role of HR manager- qualities of HR/ personnel manager.
Module 2: Recruitment- Significance- sources and methods of recruitment-
selection process- barriers to effective selection
Module 3: Employee Training - need - training inputs - overview of training
methods - performance. Appraisal - definition - importance - methods of
performance appraisal - problems of performance appraisal - 360 appraisal.
Module 4: Promotion- meaning- purpose- Types of promotion, problems- -
transfer- meaning- purpose- types- reasons- benefits- demotion- meaning- need
for demotion policy. Employee lay-off retrenchment VRS / CRS.
Module 5: Wage and Salary - meaning of different terms - wage agreements,
factors affecting on wage and salary - methods of wage and salary, wage
incentives, different methods of incentive payments.
References:
1. Personnel and Human Resource Management- P Subba Rao- Himalaya
Publication, 2002
2. Human Resource Management- Biswajeet Patnayak- PHI3/E, 2005
3. Managing Human Resources- Bohlander, Snell, Sherman- Thomson
learning 13/E, 2004
4. Human Resources And Personnel Management- Text & Cases- K
Ashwatappa- TMH 4/E
5. Human Resource Management- Gary Desler- Pearson Education 9E/PHI,
10/E Pearson, 2005
6. Human Resource Management- C V Subramaniam (S Chand Publications)
7. Personal Management - Text & Cases by C.B. Mamoria & S. V.
Gankar (Himalaya Publishing House)
8. Human Resource and Personnel Management - Text & Cases
by K. Aswathappa 3
rd
Edition (Tata McGraw Hill)

3.4 Fundamentals of Computers

Examination : One paper of three hours duration carrying 100 marks
(Including 20 marks internal).
Teaching Workload : Five hours per week.
Objective : To acquaint the students with Computer fundamental
& programming language concepts
Pedagogy : Lecture - cum - discussions and computer lab work.
(Both group and individual)

Module 1: Computer Fundamentals:
Evolution of computers, History and generation of Computers, types of
computers, Classification of computers, characteristics and uses of Computer,
Basic structure of computer-input devices, output devices, processing unit and
memory, Data representation- integers, character, binary, octal, hexadecimal and
conversions.
Module 2: Computer Memory:
Primary & secondary memory, Diagram of Floppy disk, CDROM, Introduction to
operating system, Function of operating system, types of operating system.
Module 3: Programming Language:
Introduction to Programming, Types of languages - HLL, MLL, ALL etc.
Translators, Compilers, Interpreters, Assemblers, Definition of system
programming and application programming with examples, algorithm and
flowcharting, meaning and their definition, characteristics of algorithm, different
symbols used in drawing the flow chart ( Examples for algorithm and flowchart)
Introduction to C - Structure of C Program, Logical elements of C Language, C
character sets, Constants & Literals, reserve words, variables, Data Types,
Variable declaration, Expressions, Operators and hierarchy of operators, use of
parenthesis.
Module 4: Input and Output statements of C:
Input function- scanf, Output function - printf, Formatted input & output,
Conversion specifics in format, Control string, Control structure in C,
Unconditional control- GoTo statement, Bi-directional condition statements, If-
else statements, multi-directional control statements, ex: switch statement, Loop
control- for Statement, while and do-while statement, break and continue
statement - programming exercise, Arrays and strings - one dimensional arrays,
array declaration & initialization, multi-dimensional Arrays, operation on arrays,
string and string operations, programming exercises, functions- Lib. Functions,
UDF's arguments and parameters, Function declaration, return statement,
Advantages of functions.
References:
1. "Programming and Computer organizations - Manjunath Gundurao &
Madan HPH , Delhi.
2. "Principles of Computer Science" by Sunil Kumar - Pragathi Prakashan,
Meerut

3.5 Entrepreneurship Development

Examination : One paper of three Hours duration & carrying
100 marks.
Teaching workload : Five hours per week;
Objective : To enable & make aware the students regarding
the importance of entrepreneur, creativity &
innovation.
Pedagogy : Class room lectures, Case study discussions &
presentations (both oral & Written).
Module 1: Significance of Entrepreneurship - Entrepreneur and Intrapreneur
Concept and role - characteristics of successful entrepreneurs. Development of
entrepreneurial competencies.
Module 2: Entrepreneurship for the Career Growth:
Choosing a career path - charms of becoming an entrepreneur, being own boss,
taking initiatives and personal responsibilities. Becoming independent and
rewards.
Module 3: Creativity and Innovation:
Definition of creativity and innovation - stages of creative thought - strategies to
develop creativity -Techniques of creative problem solving - stages, lateral
thinking and multi- track thinking, exercises on creativity, Types of innovation,
Examples of innovative organisation
Module 4: Schemes and Assistance of Support Agencies:
Banks, DIC, SFC and SIDC, LIC representatives Tn improving the quality of
entrepreneurs.
Module 5: Visits to Small Enterprises:
Process of becoming an entrepreneur and problems encountered by the
entrepreneurs - interaction with entrepreneurs, presentation of the problems
faced by the entrepreneurs while starting an enterprise.
References:
1. "Entrepreneurship - New Venture Creation" by Hatt (PHI Publications)
2. "Handbook on New Entrepreneurs" Ed. By P. C. Jain (Oxford University
Publications)
3. "You Can Win" - by Shiva Khera (McMillan Publications)
4. Small - Scale Industries Hand Book" by Jay Narayandas (Granthavi Tran
Publications)
5. Corporate creativity - pradeep Khandwala

3.6 Advertising and Media Management

Examination : One paper of three Hours duration & carrying
100 marks.
Teaching workload : Five hours per week;

Objective : To facilitate the students to understand and
develop Knowledge, skill & attitudes for handling
advertising & sales promotion.
Pedagogy : Class room lectures, Case study Discussions &
presentations (both oral & Written).

Module 1: Nature, scope and types of advertising, the role of advertising in
modem business units; economic, social and ethical aspects of advertising;
advertisement goals.
Module 2: Technical aspects of advertising: advertisement
message/theme/appeal structure, copywriting and layout. DAGMAR approach,
determination of target audience; building of advertising programme-message;
headlines, copy, logo, illustration, appeal, layout;
Module 3. Advertising media and their selection; media planning; electronic
media buying, advertising aids; trademarks, slogans, packaging, pop display,
premiums, free samples etc
Module 4 Advertising budget; advertising agencies: Selection compensation and
appraisal of an agency; methods of measuring advertising effectiveness;
developing corporate image-techniques, concepts and practices.
Module 5; Rural Advertising In India, Role of creative strategies; advertising,
Retail, National, Cooperative, political, international, public service advertising;
References:
1. Advertising Management: Aaker D.A & Myers (Prentice Hall of India)
2. Principles of Advertising & IMC: Tom Duncan-2
nd
Edition (Tata McGraw Hill)
3. Advertising Management: Rajiv Batra, John Myres, David Aaker (Pearson
Education Singapore Pvt Ltd)
4. Sales Promotion & Advertising Management by M.N.Mishra (Himalaya
Publication)

SEMESTER - IV
4.1 Fundamentals of costing
4.2 Indian Constitution
4.3 Environmental Studies
4.4 Computer Application for Business
4.5 Financial management
4.6 Business Research Methods
4.7 Management of Training & Development

4.1 Fundamentals of Costing

Examination : One paper of three Hours duration & carrying 100
marks.
Teaching workload : Five hours per week;
Objective : To enable the students to grasp costing
information for making decisions
Pedagogy : Class room lectures, & exercises

Module 1: Introduction to Cost Accounting - Nature of Cost accounting - Cost
Principles, Cost Concepts, Cost Analysis, Cost Drives and Cost Management
Module 2: Elements of Costing - Material Management - Meaning of Material
and Classification - Functions of purchase department - stock levels - material
pricing (FIFO, LIFO, SAP and WAP only)
Module 3: Labour - meaning 0 direct and indirect labour - labour cost control -
methods of wage payment.
Module 4: Overhead - meaning and classification pre - parathion of departmental
distribution summary (primary and secondary)
Module 5: Methods of costing - output costing, job costing, contract costing,
process costing and operating costing, activity based costing, target costing.
References:
1 Cost Accounting Principles and Practice by M. N. Arora (Vikas
Publications Pvt. Ltd)
2 Cost Accounting by I. M Pandey (Vikas Publications Pvt. Ltd.)
3 Cost Analysis and control - A management approach by Hall mag and
Sharvan (Himalaya Publication House)
4 Cost Accounts by P. T Pattashetty and D. R Pallekar
5 Cost Accounting Vol I & II, by B. S. Raman
6 Cost Accounts by S. P. Jain and K. L Narang
7 Cost Accounting - Theory by L. Swaminaran




4.2 Indian Constitution

Examination : One paper of three Hours duration & carrying 100
marks
Teaching workload : Five hours per week
Objective : To enable the students make aware of
constitutional Features
Pedagogy : Class room lectures, & presentations. (Both oral &
written).


Module 1:
a) Meaning of the term constitution
a. Making or Framing of the Indian Constitution -1946-1949 and Role
played by Dr. B.R. Ambedkar.

Module 2:
a) Salient features of the constitution
b) Preamble of the constitution.
Module 3:
a) Fundamental Rights - meaning, importance and content
(scope) and Fundamental Duties.
b) Directive Principles of state policy - meaning and content
Module 4:
a) Union government
i)Legislature - (Parliament) - composition, powers and functions of the two
houses.
ii)Executive - president-election-powers and functions - Prime Minister -
Appointment, powers and functions
iii)Judiciary Supreme Court - composition, organization and jurisdiction.

b) State government
i)Legislature - composition, powers and functions.
ii)Executive - Governor and Chief Minister - appointment powers and
functions.
iii)Judiciary - High Courts - Composition, organization and jurisdiction.

Module 5:
a) Democratic Decentralization - 73
rd
and 74
th
constitutional Amendments.
b) Special Rights or Provisions created in the constitution for Dalits, Backward
Classes, women, children and minorities.

References.
1. J.C. Johari - The constitution of India, A Politico-legal study- sterling
publishers Pvt. Ltd., New Delhi.
2. M.V. Pylee - India's constitution- S. Chand & Company - New Delhi
3. P.M. Bakshi - Constitution of India- universal law publishing co. Pvt. Ltd.,
New Delhi, (selective comments)
4. Subhash C. Kashyap -Our Constitution- National Book Trust New Delhi
5. Brij Khishore Sharma - Introduction to The Constitution of India - Prentice
Hall of India private Ltd.. - New Delhi.





















4.3 Environmental Studies

Adopted by B Com Syllabus

4.4 Computer Applications for Business

Examination : One paper of three hours duration carrying 100
marks (Including 20 marks internal)
Teaching Workload : Five hours per week.

Objective : To acquaint the students with popular
application software and MIS

Pedagogy : Class Room lectures & Computer lab work
(Both group and individual)

Module 1: Management Information Systems:
Information system for decision making, Evaluation of an Information System,
MIS as a technique for making programmed Decisions, defining the problem,
setting system objectives, establishment of system Constraints, determination of
information needs, sources, development of alternative Conceptual system.
Module 2: Popular Software in Business Application:
MS-Word- meaning of word processing Various types of word processing
software, opening, saving a document and non-document / files, protection of
files, functions of screens, Mail-merging, table creation,
Module 3: Basic features of Spread Sheet:
MS-Excel- Spread sheet software, ROWS, Columns, Formulas, graphic
representations, simple calculation in applied areas like marketing, Finance,
production etc.
Module 4: Internet:
Necessity of internet in Today's world, creating, addressing on internet,
sending e- mails etc.
Module 5: Introduction to TALLY:
Foundation, startup, accounts information, voucher, Balance sheet, display.
NOTE: The students are required to answer theory questions and solve practical
problems.
References:
1. "Management Information System" by A.K. Gupta(Sultan Chand Publications).
2. "Management Information System" by P. Mohan (Himalaya Publications).
3. "MS-Office 2000".
4. "Accounting with TALLY" by K.K. Nadhani (BPB Publications 1
st
edition 2000).

4.5 Financial Management
Examination : One paper of three hours duration carrying 100
marks(Including 20 marks internal)
Teaching Workload : Five hours per week.
Objective : To acquaint the students with the fundamental
aspects of finance in the business.
Pedagogy : Class Room lectures, Presentations(Both group
and individual) & exercises
Module 1:
Introduction, Meaning of Business Finance, definitions of corporate finance /
financial management, objectives of financial management, profit maximization,
wealth maximization.
Module 2:
Financing decisions: Financial and operating levarage, capital structure
theories, Capital structure planning and policy.
Module 3:
Analysis of capital budgeting decisions - significance - capital budgeting process -
Investment evaluation criteria - pay back period - Rate of return method - Net
present value method - IRR method - Profitability Index - Risk analysis in capital
budgeting.
Module 4:
Management of working capital - concept, Need for working capital, Determinants
of working capital, Estimating working capital needs, Financing current assets,
cash Management, Receivables management and inventory management.
Module 5:
Dividend decisions: Dividend theories, Dividend policy, Factors influencing
dividend Policy.
NOTE: Quantitative treatment of the subject matter is required. The
students are expected to answer theory questions and solve
practical problems.
References:
1. "Financial Management - Text and Problems " by M. Y. Khan and P.K. Jain.
2. "Essentials of Financial Management" by I.M. Pandy (Vikas Publicating
House Pvt. Ltd.)
3. "Financial Management" by Prasanna Chandra (Tata Mc Graw Hill).

4.6 Business Research Methods
Examination : One paper of three Hours duration & carrying 100
marks
Teaching workload : Five hours per week
Objective : To facilitate the students to understand the Basic
concepts of research work
Pedagogy : Class room lectures, presentations (both oral &
Written),
Module 1:
Introduction to business research- research methodology- scientific methods-
research process- Scientific method in physical science and marketing-
distinction between scientific and non scientific methods- difficulties in applying
scientific methods in marketing.
Module 2:
Business Research Process- research problems- designing the study- steps in
research design process- types of research design
Module 3:
Sources and collection of Data- secondary data- sources- advantages-
limitations- methods of collection of primary data- sources- advantages- methods
of collection of data- questionnaire design- scales of measurement used in
research.
Module 4:
Report Writing- methods of report writing- oral, written, advantages &
disadvantages of oral & written reports- components of written research reports-
presentation of report- audio- video presentation
Module 5:
Data Analysis- use of SPSS and other statistical software packages
References:
1. Research Methodology: C R Kothari- Vishwa Publications, 2002
2. Business Research Methods: Cooper and Schinder- TMH, 8/E, 2004
3. Marketing Research: David Luck, Ronald Rubin- PHI,2000
4. Research methods: Paneerselvam R- PHI, 2004
5. Survey Methods: Fowler, Floyd J- Sage publications

4.7 Management of Training and Development

Examination : One paper of three Hours duration &
carrying 100 marks.
Teaching Workload : Five hours per week;

Objective : To facilitate the students to understand the
Needs, use and methods of training &
development
Pedagogy : Class room lectures, Case study
discussions & presentations (both oral &
Written).

Module 1:
Introduction - Definition of training, difference between education, coaching,
training and development. Training inputs - principles of training - importance of
training
Module 2:
Training process - methods on the job and off the job training - merits and
demerits of the on the job and off the job training methods. Evaluation of training -
reasons for failure of training.
Module 3:
Management Development - knowledge and skills of the management -
characteristics of management - objectives of management development -
executive development process.
Module 4:
Management development methods - coaching, job rotation, under study multiple
management technique - syndicate
The case study, Incident Method, Role Playing, In-Basket Method, Management
Game, Sensitivity Training, Simulation, Grid Training, Conferences, Seminars,
transactional Analysis.
Outward - bound, and 9+1+23
References:
1. Personal Management - Text & Cases by C.B. Mamoria & S. V.
Gankar (Himalaya Publishing House)
2. Human Resource and Personnel Management - Text & Cases by
K. Aswathappa 3
rd
Edition (Tata McGraw Hill)


GULBARGA UNIVERSITY Tel No 08472-263202
'Jnana Ganga", GULBARGA - 585 106, Fax 08472-263206
Karnataka,India E-Mail: root@guluni.kar.nic.in
Grams: UNIGUL

No GUG/A CA/BOS/2010-11/178 Date: 20.04.2010
NOTIFICATION
Sub: Notification of syllabus for BBM Course
Ref: 1. Proceedings of the BOS UG.Course held on 02.02.2010
2. Academic Council Resolution No. 09 dated 25.03.2010
******************
In pursuance of the Academic Council resolution referred at (2)
above, the syllabus for BBM V& VI Semester course are hereby notified
from the academic year 2010-11 and onwards ( copy of syllabus
enclosed)
This may be brought to the notice of all the teachers and students
concerned

Registrar
Gulbarga University, Gulbarga

To,
The Chairman,
BOS & Department of Studies in Commerce& Management,
Gulbarga University,
Gulbarga
Copy to:
1. Dean faculty of Commerce & Management, GU.Gulbarga
2. The Registrar (Evaluation) GU.Gulbarga
3. The Principal affiliated BBM colleges of GU.Gulbarga
4. PS. to Vice-Chancellor/PA to Registrar, GU.Gulbarga


Aca(7)(C-4)
MSB
Encl to Item No -09
B. B.M.V & VI SEMESTER (REVISED)
SYLLABUS

V-SEMESTER:
Paper 5.1: Strategic Management
Paper 5.2: Management Accounting
Paper 5.3: Business Law
Paper 5.4: Income Taxation
Paper 5.5: Elective - P -I
Paper 5.6 : Elective - P II

VI-SEMESTER:
Paper 6.1: International Business
Paper 6.2: Financial Services
Paper 6.3: Retailing
Paper 6.4 : Management Information System
Paper 6.5: Elective - P - III
Paper 6.6: Elective - P - IV



PAPER 5.1: STRATEGIC MANAGEMENT
MODULE-I:
Concept of Strategy - Meaning and definition of strategy, Mission and
purpose, Objectives and goals, Strategic business unit, Functional level
strategy.
MODULE-II:
External Environmental Analysis - Concept of environment and its
components Environmental scanning and appraisal -ETOP.
MODULE-III:
Internal Environmental Analysis- Components of internal environment
and its appraisal - SAP and SWOT.
MODULE-IV:
Strategic Alternative - Strategies diversification, merger, takeover,
turnaround divestment, liquidation-process of strategic choice.
MODULE-V:
Strategy Implementation - Inter relationship between formulation and
implementation, issues in strategy implementation, resource allocation.
Books:
1. Business Policy-Azhar Kazmi.
2. The Competitive Advantage of Nations - Michael.E.Porter.
3. Business Policy - T.V.Subbarao
4. Strategic Management in Indian Companies - Sharma.R.A.
5. Business Policy and Strategy - L.M.Prasad
6. Business Policy and Strategic Management - W.F.Gluck
7. Strategic Planning and Business Policy - R.Nanjundaiah.



PAPER 5.2: MANAGEMENT ACCOUNTING
MODULE-I:
Management Accounting- Meaning, definition, nature and scope-
Management Accounting vis-a-vis Cost Accounting and Financial Accounting.
Role of Management Accounting in Managerial decisions.
MODULE-II:
Budgeting-Definition of budget, types of budget, fixed and flexible
budgets- budgetary control
MODULE-III:
Standard Costing Standard costing a control technique-setting of
standards- variance analysis-kinds of variances viz., material, labour and
overhead.
MODULE-IV:
Marginal Costing-Concept of marginal cost and marginal costing - cost
volume profit analysis, breakeven analysis and its uses.
MODULE-V:
Financial Statements Analysis - Limitations of financial statements -
Analysis of financial statements using ratios, fund flow and cash flow
statements.
Note: The students are expected to answer theory questions and solve simple
practical problems.
Books:
1. Management Accounting- S.P. Gupta
2. Management Accounting- Manmohan and Goyal
3. Management Accounting- I.M Pandey
4. Management Accounting- Robert Anthony.

ELECTIVE PAPERS
GROUP-A: MARKETING
PAPER-I- 5.5: CONSUMER BEHAVIOUR
MODULE-I:
Consumer Behaviour Theory and its Application to Marketing
Strategy: Consumer Buying process, Extensive, limited and routine problem
solving Behaviours.
MODULE-II:
Internal Determinations of Consumer Behaviour: Needs, Motivation and
information, processing and consumer perception, rearming, attitudes and
attitude change, personality, psychographs, varies and life style..
MODULE-III:
External Determinant of buying Behaviours: Family and household
influences, reference groups and social cross, influence of culture, sub-cultural
aspects of consumer Behaviour.
MODULE-IV:
Opinion Leadership and Innovation Diffusion: Opinion Leadership-
process, measurement, profile, opinion Leadership and firms promotional
strategy, innovation, defecation and adaptation process, innovator as opinion
leader.
MODULE-V:
Model of Consumer and Industrial Buying Behaviours: Concept of
economic man, passive man, co-cognitive man and emotional man, modes of
consumer decision making, Industrial buying behaviour and models.
Books:
1) Consumer Behaviour and Marketing: by Assael, H.
2) Consumer Behaviour by Landon P.L.
3) Consumer Behaviour by Lauden, Deltha & Miniard
4) Consumer Behaviour by Wilkie, William.L.
5) Essentials of Consumer Behaviour by Black and Roering.
PAPER-II- 5.6: SERVICES MARKETING
MODULE-I:
Importance of Service Sector: Nature and types of services difference
between services and goods Marketing, Services marketing triangle.
MODULE-II:
Environment for Services Marketing: Macro and micro environments,
understanding service customers, models of service consumer behaviour,
customer expectation and perception, service, quality and GAP model.
MODULE-III:
Market Segmentation and Selection: Services market segmentation,
targeting and positioning.
MODULE-IV:
Services Marketing Mix: Need for expanded marketing mix, planning for
service offer, pricing, promotion and distribution of services, management of
people, process and physical evidence, matching of demand for and supply of
services.
MODULE-V:
Services Marketing Applications: Marketing of financial, hospitality,
hospital, tourism and education services, International marketing of services and
GATS.
Books:
1) The essence of service marketing: by Payne Adrion
2) Service Marketing: by Shankar Ravi
3) Service Marketing - The Indian Experience - Shankar Ravi
4) Services Marketing - Zeithaml.V.A. and M.J.Biner








PAPER-II- 5.4: INCOME TAXATION
MODULE-I:
Income Taxation- Meaning, definition, concepts - assessment year,
previous year, income, gross total income, total taxable income, residential
status, incidence of tax - tax free incomes.
MODULE-II:
Heads of Income-Income chargeable under different heads of income,
computation of gross total income.
MODULE-III:
Taxable Income-Deductions from gross total income, computation of tax
incase of individuals & HUF.
MODULE-IV:
Authorities and Assessment - Assessment authorities - appointment and
powers, meaning of assessment, types of assessment.
MODULE-V:
New Developments in Income Taxation.

Note: The students are expected to answer theory and simple numerical
problems.
Books:
1. Law and Practice of Income Tax - V.K. Singhania and Kapil
Singhania.
2. Income-Tax - C.S.Salimath & Dr.Pandit.C.Bimalge.
3. Law and Practice of Income-Tax - H.C.Mehrotra
4. Law and Practice of Income Tax - Kanga and Palkiwala
5. Income Tax Law and Practice - Bhagawati Prasad.
6. Income Tax Law and Practice - Dinkar Pagare
7. Systemic Approach to Income Tax - Girish Ahuja and Ravi Gupta

PAPER 5.3: BUSINESS LAW
MODULE-I:
Law of Contract (1872)-Nature of contract, classification, offer and
acceptance, capacity of parties to contract, preconsent consideration, legality of
object, agreement declared void, performance of contract, discharge of contract,
Remedies for break of contract.
MODULE-II:
Special Contracts- Indemnity, guarantee, bailment and pledge, agency.

MODULE-III:
Sale of Goods Act (1930) - Formation of contract of sale, goods and their
classification, price, conditions and warranties, transfer of property in goods
unpaid seller and his rights.
MODULE-IV:
Negotiable Instruments Act- Definition of Negotiable Instruments
features, promissory note, bill of exchange and cheque, crossing of cheque,
types of crossing, negotiation, dishonours and discharge of negotiable
instruments.
MODULE-V:
Overview of Consumer Protection Act 1986 and Foreign Exchange
Management Act 2000.
Books:
1. Business Law- N.D. Kapoor
2. Business Law- M.C. Kuchchal
3. Business Law - Chandha.P.R.
4. Principles of Mercantile Law- Avatar Singh.
5. Indian Contract Act Sale of Goods Act and Partnership Act
T.R.Desai.

GROUP-C: HRM

PAPER-I-5.5: ORGANISATION DEVELOPMENT
MODULE-I:
Organisation Development: Introduction, Definition, Characteristics,
Evolution of OD, Assumptions, Strategies for change Model of OD process.
MODULE-II:
Diagnostic strategies & Skills- Introduction, Diagnosis, Diagnostic
Models, Diagnostic Skills, Methods of obtaining diagnostic information,
Concept of organization politics, ethics in OD, Power and control issues in
organization.
MODULE-III:
O.D. Interventions- Introduction, Definition, Selecting an OD
Intervention, Classification of OD Interventions, OD Personal and
Interpersonal Interventions, OD Teams Introductions, Team Development
Interventions, Inter group Development Interventions.
MODULE-IV:
Structural Interventions: Introduction, Job Design, Quality of work
circle, Quality Circles, MBO Appraisal, Socio-Technical Systems, The
Collateral Organisation, Physical setting, Comprehensive Interventions,
Introduction, Confrontation, Meetings survey, Feedback System &
Management
MODULE-V:
Organisational Learning: Introduction, The executive view on
organizational Learning, Steps of initiating organizational learning.
Books:
1. Organizational Change and Development by Kavita Singh.
2. Management and Organisation by Louis.A.Allen
3. Organisational Development -Theory Practice and Research by
Porras.J.I. and Robertson.PJ.
4. Organisation Development - Principle and Practice by Burke.N.W.
5. Organisation Development - Strategies and Models by Richard
Beckhard.

PAPER-II-5.6: MANAGEMENT OF INDUSTRIAL
RELATIONS
MODULE-I:
Introduction- Concept and Importance, Historical background of industrial
relations, IR in post, Independence period, role of Government, political
involvement- emerging trends.
MODULE-II:
Industrial Relations: Attitudes and approaches, IR attitudes and
approaches, Factors influencing the IR- models of IR - human relations and
frame of reference-IR practice in India- IR practice at the plant level in India -
Symptoms of unrest and treatment.
MODULE-III:
Industrial Conflict: Nature of conflict and its manifestations- conflict data
and trends - conflict resolutions-tripartite and labour administrative machinery.
Prevention and settlement of industrial disputes, Rise of industrial disputes
meaning and forms of industrial disputes, causes of industrial disputes, Effects of
industrial disputes, Rights to strike, settlement of industrial disputes, Joint
consultations, negotiations, conciliations, mediation, Arbitration (Voluntary and
compulsory), Employers Federations, FKCCI, AIOCE, EFI, and their role in
industrial relations.
MODULE-IV:
Collective Bargaining: Objectives & Methods Managements' Approaches,
Bargaining, Procedure and tactics. Issues in bargaining, Institutional and
Personal Security, Work Schedules, Work speeds and productions methods,
Collective bargaining in India.
MODULE-V:
Workers Participation in Management- Introduction and Concept,
Determinants of workers participation in management in India (Works
Committees, Joint Management Councils), Different Schemes of workers
participations in Management, workers participation in Management in different
countries.
Books:
1. Industrial Relations in India- by Charles Mayers.
2. Industrial Relations in India- by Agnihotre. V
3. Dynamics and Industrial Relations in India- by Agarwal. R.D
4. Management of Industrial Relations- by Verma Pramod..

GROUP-B: FINANCE
PAPER-5.5 - INVESTMENT MANAGEMENT
MODULE-I:
Investment: Nature and scope of investment analysis, elements of
investment, return, risk and time elements, objectives of investment, security
return and risk analysis, measurement of return and risk, Approaches to
Investment analysis.
MODULE-II:
Types of Investment: Financial investments, Securities and derivatives,
Deposits, Tax sheltered Investments, non-financial investment, real estate,
gold and other types and their characteristics, Sources of financial information.
MODULE-III:
Fundamental Analysis: Economic analysis, Industry analysis and
Company analysis.
MODULE-IV:
Technical Analysis: Various prices and volume indices and making
averages, interpretation of various trends and indices.
MODULE-V:
Market Hypothesis: Weak, Semi-strong and strong market, testing of
different forms of market efficiency and their significance.
Books:
1. Investment analysis and Management by Clark, James Francis.
2. Investment Management by Fabozzi, Franks.J.
3. Fundamentals of Investments 0 Cheney J and E Muses.
4. Investments - Merbert B. Mayo.




PAPER-5.6: PROJECT MANAGEMENT
MODULE-I:
Introduction: Identification of investment opportunities, Project ideas,
Screening of ideas, Environment screening and opportunity analysis Government
regulatory framework.
MODULE-II:
Market Demand Analysis: Information required for market and demand
analysis, sources of information -Primary and secondary, Demand forecasting.
MODULE-III:
Technical Analysis: Materials and Inputs, Production Technology,
Product mix, plant location and lay selection of plant and equipment.
MODULE-IV:
Cost of Projects and Means of Financing: Major cost components,
Means of financing, planning capital structure , Various financing schemes of
financial Institutions.
MODULE-V:
Practicability, Financial Projections and Tax Considerations: Cost of
Production, Breakeven Analysis, Projected Balance Sheet, Profit & Loss account
and Cash flow statement, Provisions and considerations for completing taxable
income.
BOOKS:
1. Project Preparation, Appraisal and implementation by Chandra,
Prasanna - TATA McGraw Hill Publications.
2. Project management by Choudhary. S.
3. Project Appraisal & Review by Trimorthy D.R. and W.R. Sewell.
4. Project Appraisal Technique - Pitale R.L.
Group D-Systems
Paper 5.5: Internet Concepts and Web Programming
Unit 1
World Wide Web (WWW) History, Working, Web Browsers and Browsers and
their versions. Its functions, URLs, web sites, Portals. Concept of Search Engines,
Search Engines types, the Web and Web Services, client and server techniques.
Concept of the point to point and Broadcast Network, Bus, Ethernet, LAN, FDDI
LAN, Token, Ring, Star, HUB, MAN,WAN, Routers, Gateways, Bridge, Switches,
Subnet, internet and intranet.

Unit 2
Internet basics:- Elements of the web, viewing web pages with a browser, using a
browser for a mail, News and chat, security and privacy issues. Internet:
advantage and disadvantage. Internet Services. Concept of ISP (Internet Service
Provider), Internet Backbones, NAPs, Concepts of URL Address, Domain Names,
Hypertext Concepts. FTP. The Email Electronic Post Services, SMTP.
Configuring a Computer for an email, Free E-mail sites and setting e.g. hotmail,
mail city, email with additional features.
Unit 3
Web server and proxy server, Web caches, FAQS, Web browser like Internet
Explorer, Netscape Navigator, and Communication Suit, Internet Security issues,
Embedded and Software based firewall, Data encryption and Digital Signature
and Certificates.

Unit 4
The Art of creating the website and home page, The HTML programming basics,
Syntax and rules, Tables, Frames , Forms, Example of HTML page, Choice of
color, of color, banners, Linking with HTML page Div, Span, met tags, span,
Introduction to DHTML,
JavaScript : Use of JavaScript, JavaScript Syntax, Data type, Variable, Array,
Operator and Expression, Exception handling ,cookies, events, Data validation,
massages and conformations, rollover buttons moving objects, Assignment .To
Design a web site.
Unit 5
The search and search engine for internet ,Internet Agents ,Mobile agents ,meta
search sites, outlook express and front . Web Hosting and publishing Concepts.
Dos and Donts for creating a good website.\
Note: Internals Assessment of 20 marks in this paper will be based on two
practical tests of 10 marks each.
References:
1. Deitel & Deitel, Goldberg, Internet and world wide web- How to Program,
Pearson Education.
2. Computer Networks A.S Tanenbaum
3. Thomno A. Powell, The Complete Reference HTML and XHTML, fourth
edition, Tata Mc Graw Hill
4. Web Technologies, Gogbole,Tata Mc Graw Hill.































Paper 5.6 Programming in C++ and JAVA
Unit 1
Structured versus object oriented development, element of object-oriented
programming objects, classes, encapsulation and data abstraction ,inheritance,
delegation-object composition, polymorphism, oop languages .C++ as a superset
of C programming language, character set identifiers and keywords ,data types
,constants & variables declaration, operators and expression ,library functions,
statement, symbolic constants, preprocessor directives.

Unit 2
Data Input and Output, control statements functions: function prototypes passing
arguments to a function by value and by reference, overloading functions, storage
classes, overloaded functions, inline function default arguments, defining and
processing array, passing arrays to function ,arrays and strings, pointers:
declaration, referencing and de-referencing, passing pointers to functions
,structure and unions.

Unit 3
Classes, objects, data encapsulation, access specifiers, inheritance, operator
overloading of unary and binary ,arithmetic operators virtual functions, pure virtual
functions, friend function, object as function parameter ,overriding functions,
overloaded constructors, copy constructor, static class members, templates and
exception. Stream classes: predefined console streams, hierarchy of console
stream classes, unformatted I/O operations, formatted console I/O operations,
manipulators

Unit 4
JAVA as a programming too; JAVA & internet ,JAVA programming environment,
developing environment ,using command line tools, using an integrated
development environment ,compiling and running programs using a text editor,
fundamental programming structure in JAVA, comments, data types ,variables,
and initialization ,operators, strings, control flow ,arrays.

Unit 5
Objects and classes, relationship between classes, static fields and methods
parameters, object construction, inheritance, extending classes, cosmic super
class, reflection, interfaces ,object classes, inner classes, proxies, applets-applet
basics, applet HTML tags and attributes, multimedia, applet context, event
handling: basics of event handling ,AWT (Abstract Window Toolkit),exceptions
and debugging, dealing with errors, catching exception, debugging techniques
,using a debugger.

Note: Internal Assessment of 20 marks in this paper will be based on two
practical tests of 10 marks each.

References:
1. Object Oriented Programming, Budd, Addison Wesley.
2. Object oriented with C++,Balaguruswamy, TMH.
3. Object oriented Programming in C++ and Java, D Samantha ,PHI.
4. OOPS C++ Big C++ Cay Horstmann,Wiley Publication.



































PAPER-III-6.5: BRAND MANAGEMENT
MODULE-I:
Brand: Meaning and Definition of Brands, Trademarks, Importance of
Brands, Evaluation of Brands, Evaluation of Brands, Umbrella Branding, Range
Branding, Source /Double Branding.

MODULE-II:
Branding Strategies: Basic branding concepts ,Brand awareness, Brand
personality, Brand image, Brand identity, Brand loyalty, Brand equity, Product
versus Corporate branding.

MODULE-III:
Major Branding Decisions: Selecting a brand name, Brand extension
decision, Family versus individual brand names, multiple branding, private versus
national branding.

MODULE-IV:
Brand Positioning and Re-launch: Brand building, and communication.

MODULE-V:
Branding in Specific Sectors: Customer, Industrial retail, Service
brands, E-branding, Branding for international marketing.

BOOKS:

1. Brand Management: Murthy.L.R-Vikas Publication New Delhi.
2. Strategic Brand Management: Kuller K.L-Prentice Hall, New Delhi.
3. Product Management in India: Majumdar Ramanuj-Prentice Hall, New Delhi
4. Managing Brand Equity - David Aaker.
5. Brand Management - Moorthi.Y.L.R.
6. Brand Positioning - Subarto Sen Gupta









PAPER-IV- 6.6: SALES AND DISTRIBUTION
MANAGEMENT
MODULE-I:
Selling: Concept, objectives and functions of sales management, Buyer-
Seller dyads: Fundamentals of selling, selling process, salesmanship, product
and customer knowledge.
MODULE-II:
Importance and types of sales planning: Sales planning process, sales
forecasting, territory allocation, sales quotas, sales budget.
MODULE-III:
Sales Organisation: Setting up a sales organization, Planning process,
principles of determining sales organization.
MODULE-IV:
Sales Force Management: Estimating manpower requirements for sales
Dept., planning for manpower-recruitment and selection, training and
development, placement and induction, motivating sales force, leading the sales
force, compensation and promotion policies, sales meetings and contests.
MODULE-V:
Channel Objectives and Management:
(a) Channel Objectives and Constraints: identifying and evaluation, major
channel alternatives, selecting, motivating and evolution, channel
members, conflicts and resolution of conflict among Channel members.
(b) Physical Distribution: Concepts, nature and components of physical
distribution system, distribution costs and cost cutting abilities of physical
distribution system.
Books:
1. Sales and Distribution Management: ICFAI Centre for management
Research
2. Sales management, decisions, Strategies and case-by Richard R
Still, Edward. Cundiff, Norman A.P.Govoni: Prentice Hall-5
th
Edition.
3. Marketing Channels: A Relationship approach by Lock & Pelton,
Devid Closs- TATA McGraw Hill.




PAPER-III-6.5: PERFORMANCE MANAGEMENT
MODULE-I:
Performance Management- Meaning, concept, definition, philosophy,
antecedents of performance management, systems model of performance
management, performance management systems and process, linkages,
industrial performance, planning performance, role clarity, ability and
effectiveness, objectives and standards, managing organizational performance,
culture based performance management.
MODULE-II:
Performance Appraisal- Concept, definitions, characteristics, objectives,
principles, importance and benefits, evaluation of performance appraisal,
organizational culture and employee performance, organisational conflict and
employees performance, job stress and employees performance.
MODULE-III:
Implications of Performance Appraisal & Management: Compensation
management, concept, objectives, correlation between compensation
management and performance appraisal, approaches for rewarding
performance, validity of performance based compensation Career Development:
Overview, concept, career system and strategies, Phases of career development.
MODULE-IV:
Implications of performance Appraisal and Management training and
Mobility- Concept of Training, Methods of training phases, concept of mobility,
Objectives of mobility, implications of employee performance in mobility
decisions, concept of knowledge management, Pre-requisites of performance
knowledge, skills and abilities, implications of performance management and
appraisal, system of knowledge management.
MODULE-V:
Human Resource Accounting: Need , Present Practice and
Consequences- Objectives of HRA, Methods of valuation of Human Resource-
Valuation Models- Benefit of HRA, HRA in India. Human Resource Audit:
Objectives, Areas of Human Resource Audit and Benefits.

Books:
1. Performance Appraisal and Management Concepts, Antecedents and
Implications-by TAPOMOY, DEB.
2. Personal Management Text&Cases- by C.B. Mamoria & S.V Gankar.
3. Performance Management - Michael Armstrong.
4. Performance Management - R.Bacal.
5.Performance Management - A Process Approach by R.Lansbury.
6.Performance Management - R. Williams


PAPER-IV-6.6: MANAGEMENT OF LABOUR WELFARE
MODULE-I:
Introduction- Meaning and Scope of Labour Welfare: Definitions, and
classification of labour welfare facility, growth and concept of Labour welfare in
India, Importance of Labour Welfare - Theories of Labour Welfare- Principles of
Labour Welfare.
MODULE-II:
Labour Welfare Activities- Sanitary and Hygiene facilities, Washing and
drinking water facilities- First Aid and Ambulance - Room - Rest shelter and
creches- Welfare amenities-applicability in mines, plantations, Ports & docks,
Medical and Recreational and Transport-Family Planning- Co-operative, Credit
Societies- Consumers' Co-operative Stores and Fair price Shops- distress relief
and cash benefits.
MODULE-III:
Health and Safety of Industrial Workers- Industrial health safety-
accidents, causes and preventive measures, promotion of safety and accident
prevention, Labour Legislation relating to working conditions, Employee Health
and Medical Services, Industrial hygiene occupational diseases and their
preventions.
MODULE-IV:
Welfare Officers' and Agencies for welfare work- Welfare Officers' Role
and Importance- impact of welfare work- Factories Act and Welfare training to
welfare officers- Duties of welfare officers- Position of welfare officers- Agencies
of welfare work-Central and State Govt, employees.
MODULE-V:
Labour Welfare and Social Security - Some concerns and issues - social
security scheme for unorganized labour review on existing welfare amenities in
rural areas-welfare amenities for Agricultural Labour- Statutory welfare funds-
Social work in Industry.
Book:
1) Labour welfare in India - K.N. Vali
2) Economics of Labour and Social Welfare by Bhagoliwal
3) Readings in Indian Labour and Social Welfare by Dr.J.N.Mongia
4) Principles of Labour welfare by Moorthy .M. V.


PAPER-6.5: FINANCIAL DERIVATIVES
MODULE-I:
Financial Derivatives : Meaning and purpose of derivatives, Forward
Contracts Future contracts, options, Swaps and other derivatives, Types of
traders, trading future contracts, specifications of the future contracts,
operations of margins, settlements and regulations.
MODULE-II:
Sources of Financial Risk: Credit Vs Market, default risk, foreign
exchange risk, interest rate risk, purchasing power risk systematic and non-
systematic risk.
MODULE-III:
Options: Types of options, option trading, margins, valuation of options,
binomial options, pricing model black schools model for call options, valuation
of put options, index options, option market-exchange traded options, over the
counter options, quotes, trading, margins, clearing, regulation and taxation.
MODULE-IV:
Futures: Hedges and Speculators, Future contracts, future markets ,
clearing house, margins trading, future positions and taxation, future prices and
spot prices, forward prices Vs future prices, futures Vs options.
MODULE-V:
Derivatives Market in India: Present position in India-regulation,
working and trading activity.
Books:
1. Understanding Futures Markets by Kolb Robert W.
2. Options, futures and other derivatives by Hull J.
3. Report or committee on Derivatives trading by Prof.L.C.Gupta


PAPER-6.6: FINANCIAL SYSTEMS AND MARKETS
MODULE-I:
Introduction to Indian Financial system : Financial market-money
market-capital market-Govt. securities market.
MODULE-II:
Financial Institution: Meaning, scope and functions of IDBI,IFCI ICICI,
RBI, EXIM Bank, Investment Institutions LIC, GIC, UTI, Mutual Funds,
Commercial banks -NBFC.
MODULE-III:
Investment Management and Security Analysis: Stock exchange,
National Stock Exchange OTCEI,BSE Index-New Issue Market-SEBI functions
and powers.
MODULE-IV: - , .
Corporate Merger and Amalgamation: Meaning, reasons for mergers,
legal and procedural aspects of mergers ,benefits and limitations of mergers.
MODULE-V:
International Financial Management : FOREX policy of Govt. Foreign
Exchange Market Analysis, Rupee Convertibility.
Books:
1) Financial Institutions and markets-L.M.Bhole
2) Indian Financial System - M.Y.Khan
3) Financial Institutions-market and management -Edminister R.0
4) International Financial Management-V.K.Balla.

PAPER 6.1: INTERNATIONAL BUSINESS
MODULE-I:
International Business - Nature, importance and scope, framework for
analyzing international business geographical, economic, social-cultural,
political and legal environment.
MODULE-II:
International Economic Institutions and Agreements- WTO,
UNCTAD, IMF, World Bank, International economic environment.
MODULE-III:
Regional Economic Cooperation-Types and rational of regional
economic groups-EU, NAFTA, ASEAN, SAFTA and other groups.
MODULE-IV:
Multinational Corporations- Conceptual framework of MNCs, host and
home country relations.
MODULE-V:
Recent Developments in International Business - Ecological issues -
Social aspects.
Books:
1) Global Business Management - Manab Adhikary.
2) Going International Response Strategies for Indian Sector-B.
Bhattacharya
3) International Business Environment-Black and Sundaram.
4) The Global Business Environment an introduction- Monish.H.Tayab.
5) International Economics - Peter.H.Lindert.
6) Economic Environment of Business - Bishvanath Gosh.

PAPER 6.2: FINANCIAL SERVICES
MODULE-I
Introduction-An overview of financial services, Economic environment,
financial, capital and money markets.
MODULE-II:
Merchant Banking- Meaning, definition and nature of merchant books,
Growth of merchant banking and functions of merchant banking.
MODULE-III:
Credit Rating - Importance of credit rating, methodology adopted for credit
rating, Types of credit rating-Credit Rating Agencies.
MODULE-IV:
Venture Capital- Features and importance of venture capital, venture
investment process, Venture capital scenario in India.
MODULE-V:
Factoring - Meaning, nature and importance of factoring, Bills discounting
Vs Factoring, Forms of factoring.
Books:
1. Financial Services in India -M.Y.Khan
2. Financial Markets and Institutions-L.M. Bhole.
3. Capital Market- Functioning and Trends - G.S. Patel.
4. A Treatise and Merchant Banking. - J. N. Dhonkar.

PAPER 6.3: RETAILING
MODULE-I:
Basics of Retailing - Nature and importance of retailing, wheel of retailing,
retailing life cycle, retailing and wholesaling - contemporary retailing scene India
and marketing challenges.
MODULE-II:
Types of Retailing - Ownership based, store based, non-store based,
vertical marketing systems.
MODULE-III:
Strategic Planning and Retailing - Retailing environment and consumers
organizational pattern in retailing, designing, retailing information system and
research.
MODULE-IV:
Retail Promotion - Building retail store image, role of atmosphere, layout
planning, retail promotion mix strategy, Retail store sales promotion schemes.
MODULE-V:
Retail Contract and Technology Induction - Controlling retail operations,
technological developments and retailing.
Books:
1. Retail Management by Barry Barman and Joel Erans.
2. Retail Management by Roger Cox and Paul Britain
3. Marketing Management by Phillip Kotlar.
4. Retail Management by Levy M & BA Waitz.

PAPER 6.4: MANAGEMENT INFORMATION SYSTEM
MODULE-I:
Introduction- Concept, evolution and meaning of MIS, Goods of MIS,
MIS for competitive advantage.
MODULE-II:
Information and Managerial Effectiveness- Information as corporate
resource, types of information, information needs of management, process of
information generation.
MODULE-III:
Information Systems - Information systems and their role in business
systems, users of information systems, types of information system, transaction
processing systems.
MODULE-IV:
Development and Management of Data Bases - Relational Data
Bases, Data Base Management systems and their components.
MODULE-V:
Implementation Evaluation and Maintenance of System - Methods
and steps in implementation system - approaches and process of evaluating
MIS.
Books:
1. System Analysis and Design- E. M. Awad.
2. Information System- A Management Approach - Gardon and Gardon.
3. MIS-A Management approach- Laudon and Laudon.
4. MIS-A strategic approach Lichar and Paul.
5. MIS-S. Sadagopan.
6. Core JAVA Volume 1 - Fundamentals - Cay S Hortsmann, Gary
Cornel, Pearson Education.
7. Programming with Java A Primer, E. Balagurusamy TMH.
8. The Complete Reference JAVA2, Herbert schildt, TMH.
9. Big Java, Cay Horstamrp, Wiley India Edition
Paper 6.5 System Analysis and Design
Unit 1
Information And Management: Types of information, Management Structure,
Management and Information Requirements, Qualities of information, Example of
information systems.
Unit 2
Information Systems Analysis: Role - Task and attributes of a System Analyst,
tools used by the system analyst, Information gathering, system requirement
specification, feasibility analysis, Data flow diagrams, Process specifications and
decision tables.
Unit 3
Logical Database Design: ER-model, Normalization, database management
system (DBMS), object-oriented system modeling.
Unit 4
Data Input Methods: Data input, coding techniques, detection of error in codes,
validating input data, interactive data input.
Designing Outputs: Output devices, objectives of output design, design of output
reports, design of screens, Use of business graphics.
Unit 5
Database Management Systems: Database and Database Management systems,
objectives, overview of Database Management systems, database administrator,
database design.
Control information systems, audit information systems, Control of information
systems,
Security of information systems.
Introduction to e-commerce.
System design Example.
Note: Internal Assessment of 20 marks in this paper will be based on two
practical tests of 10 marks each
References:

1. Rajaraman V: Analysis and Design of Information System, PHI
2. Elias M. Awad, Systems Analysis and Design, Galgotia Publications.
3. Hawryszkiewycz I.T., Introduction to Systems Analysis and Design, 3rd
edition, PHI.
4. Clifton H.D., Business Data Systems, Prentice Hall.
5. Daniels A. and Yeates D., Basic System Analysis, Galgotia Publications.

Paper 6. .6: Database Management Systems
Unit 1
Purpose of Database system, Characteristics of database approach, advantages
of using DBMS, database concept and architecture, data abstraction, data
models, instances and schema, data independence, three-schema architecture,
database languages, database users. Data Modeling: Entity sets, attributes and
keys, relationships (ER), type role and structural constraints, weak and strong
entity types, enhanced entity-relationship (EER), Entity-Relationship Diagram
design of an E-R database schema.
Unit 2
Relational Model: Basic concepts, enforcing data integrity constraints, relational-
algebra operations, relational calculus, f odd's rules.
Database Design: Database design process, relational database design, relation
schema, anomalies in a database, Functional dependencies, membership and
minimal covers, normal forms-First, second, third, BC normal forms, multivalued
dependencies, fourth Normal Form reduction of an E-R schema to Tables,
converting EER Diagrams to relations.
Unit 3
Structured query Language(SQL): Basic queries in SQL, advanced queries in
SQL, functions in SQL, basic data retrieval, Aggregation, Categorization,
Updates in SQLs, Views in SQL, Embedded SQL and 4GLs, procedural
extension to SQL PL/SQL
Unit 4
Transaction Processing: Desirable properties of transactions, Implementation of
atomicity and durability, Concurrent executions, Schedules and recoverability,
Serializability of schedules concurrency control, Serializability algorithms, Testing
for Serializability, Concurrency Control, Locking techniques, Time stamp based
protocols, Commit protocol, Deadlock handling - detection and resolution
Unit 5
Database Backup and Recovery: Recovery mechanisms, Crash recovery,
Recovery from transaction failure, Database recovery techniques based on
immediate and deferred update, ARIES recovery algorithm, Shadow pages
and Write-ahead Logging. Case study: Oracle/MS-Access.
Note: Internal Assessment of 2$ marks in this paper will be based on two
practical tests of 10 marks each
References:
1. Elmasri and Navathe, Fundamentals of Database Systems, Pearson
Education.
2. Henry F. Korth, Database System Concepts, Pearson Education
3. An Introduction to Database Systems, Bipin C. Desai, Galgotia
Publications.
4. An Introduction to Database Systems, Date, C. J., Sixth Edition,
Addison-Wesley.
5. Kroenke David M., Database Processing Fundamentals, Design and
Implementation, PHI.