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How to Build a Company Page

February 6, 2013

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Agenda:
Company Page Elements
Requirements
Setting up a Company Page
Overview Tab
Products & Services
Product Pages
Sending Updates
Reporting
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Company Page Elements
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Careers Tab
Overview Tab Products & Services Tab
Product Detail Page
Analytics Tab (not pictured)
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Company pages are self serve
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Requirements
You can add a new Company Page or edit the existing Company Page only if
you meet all of the following requirements:

1. You are a current company employee AND your position is on your profile
2. A company email address is one of the confirmed email addresses on your
LI account
3. Your companys email domain is unique to the company
4. Your profile strength is listed as Intermediate or All Star
5. You must have double-digit connections


Note: Common email domains like yahoo.com, gmail.com, and hotmail.com
can't be used when creating a company page because they're not unique to
an individual company.

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Populate Overview Tab
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1. Select Language
2. Designate Admins
1. select up to 25 individual connections as admins
or grant permissions to all employees with your
company email domain
3. Upload an hero image
1. PNG, JPEG, or GIF; max size 2 MB.
2. Image sizes 646x220 and 50x50 pixels
4. Upload Logo
1. PNG, JPEG, or GIF; max size 2 MB.
2. Note: Image will be resized to fit 100x60 pixels
5. Add Company Description
6. Add Specialties
7. Fill out Company Specifics
1. Company Type
2. Company Size
3. Company URL
4. Industry
5. Operating Status
6. Year Founded
7. Company Locations (add up to 5)

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Add Products & Services
Select Add a product or
service from the Admin Tool
dropdown
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P&S Edit Mode Admin Tool
P&S Finished Product
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content adapts to your
defined audience
Up to 30 views
Feature products specific
to defined audiences
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Companies can communicate directly with their
followers by sending Status Updates
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Send a Status Update from the Overview Tab
Enter your message for
your follower
Select whether it will
appear in all Follower
NUS feeds or go to a
targeted audience
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All targeting options match
LinkedIn Ads criteria
Making no selections
assumes all are targeted
Selecting segments in the target audience window
Choose all followers or
exclude employees. There is
no employee only option.
Displays targeted follower
and total follower counts

A minimum of 100
followers is required in the
target selects to create a
segment
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Refreshed daily
Updates stay on the
page for 40 days or up
to most recent 25,
whichever comes first
Find individual Update statistics on the Overview tab
All updates appear on
the Company Page,
including updates that
are targeted to specific
audiences
Pin one post to the top
(optional)
[Admin view]
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Admin View of Overview Tab
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Clicking on targeted
audience reveals
targeting that was
utilized.
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Pin an Update to the top of Update Stream
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And heres the featured
Update in the update
stream. Click the red
arrow to un-pin it.
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Companies can distribute rich media content to
make Updates more interesting for followers
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Update appears on the Company Page
Select the file from your computer & Click Share
Click the paperclip to attach a rich media file to your company status update
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Rich Media Update Specs
Supported Formats:
Images: jpg, png, gif
Presentations: pdf, ppt, pps, pptx, ppsx, pot, potx
(Powerpoint); odp (OpenOffice)
Documents: pdf, doc, docx, rtf (MSOffice); odt,
ods(OpenOffice); Apple iWork Pages

Support for single file upload only

File Size <100MB
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Admins can access Page and Follower statistics
tabs to learn more about who is visiting and
engaging
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Accessing Company Page statistics
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Click on the Follower and
Page Insights links or use
the Edit drop down to
access statistics about
your Company Page
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Follow and Page Insights tabs
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Follower Statistics Page Statistics