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Financial Statements: Cash Flow

Starting cash

Year 1

Year 2

Year 3

3.102

40.302

30.443
8.300
65.000
103.743

115.478
0
0
115.478

241.688
0
0
241.688

900
6.500

0
0

0
0

1.439
36.470

0
0

0
0

5.832
540
240
527
1.017
18.000
0
19.056
4.000
1.000
2.572
1.500
1.048
0
0
100.641

3.888
780
1.320
1.097
2.400
39.500
7.838
11.835
4.000
1.000
2.572
1.000
1.048
0
0
78.278

5.832
1.140
3.600
1.636
3.360
64.800
12.231
18.702
4.000
1.000
2.572
1.000
1.048
0
25102
146.023

Net Increase in Cash


Cumulative Cash

3.102
3.102

37.200
40.302

95.664
135.966

Operating Cash Flow


CAPX
Free Cash Flow
Subsidies
Owners cash flow
Net Cash Flow

-20.497
49.702
-70.199
8.300
65.000
3.102

41.088
3.888
37.200
0
0
37.200

126.598
5.832
120.766
0
0
120.766

Receipts
Collections
Subsidies
Financing
Total receipts
Disbursements
Trade Mark
Patent
Computer (with Microsoft Office
PRO Licence)
Website
Upgrade Outsourcing (workforce)
Maintenance
Servers
Website hosting
Financial Outsourcing
Wages
Social Security
Adwords
Facebok Ads
Prize for competition
Social Media
Video
Fairs
Interest Expenses
Tax Expenses
Total Disbursements

Financial Statements: Cash Flow


Columna1
Starting cash

Aug-14
0

Sept-14
19,255

Oct-14
17,347

Nov-14
18,058

Dec-14
18,417

Jan-15
18,700

Feb-15
19,101

Mar-15
13,627

Apr-15
12,230

May-15
10,289

Jun-15
7,244

Jul-15
5,075

Receipts
Collections

616

634

1,263

1,903

2,560

3,248

3,374

3,479

4,238

4,432

4,696

Subsidies

692

692

692

692

692

692

692

692

692

692

692

692

Financing

65,000

Total receipts

65,692

1,308

1,326

1,955

2,595

3,252

3,940

4,065

4,171

4,929

5,124

5,388

Disbursements
Trade Mark

900

6,500

1,439

36,470

972

972

972

972

972

972

Maintenance

45

45

45

45

45

45

45

45

45

45

45

45

Servers

20

20

20

20

20

20

20

20

20

20

20

20

Website hosting

11

20

20

29

38

47

56

56

56

65

65

65

Financial Outsourcing
Wages

85

85

85

85

85

85

85

85

85

85

85

85

0
0

0
0

0
0

0
0

0
0

0
0

3,000
0

3,000
0

3,000
0

3,000
0

3,000
0

3,000
0

Patent
Computer (with Microsoft Office
PRO Licence)
Website
Upgrade Outsourcing
(workforce)

Social Security

708

1,237

2,162

1,811

2,461

3,343

3,633

3,701

280

600

280

280

280

280

600

280

280

280

280

280

500

500

Social Media

187

450

165

165

165

165

450

165

165

165

165

165

Video

500

1,000

Fairs
Interest Expenses

524

524

Tax Expenses

Total Disbursements

46,437

3,216

615

1,596

2,312

2,851

9,414

5,462

6,111

7,974

7,293

7,361

Net Increase in Cash

19,255

-1,908

711

359

282

401

-5,474

-1,397

-1,941

-3,045

-2,169

-1,974

Cumulative Cash

19,255

17,347

18,058

18,417

18,700

19,101

13,627

12,230

10,289

7,244

5,075

3,102

Adwords
Facebok Ads
Prize for competition

Financial Statements: Cash Flow

Starting cash

aug 15
3,102

sep-15
2,665

oct-15
2,957

nov-15
6,120

dec-15
9,575

ene-16
14,864

fev-16
12,950

mar-16
14,145

abr-16
17,893

may-16
22,325

jun-16
27,257

jul-16
33,560

5,801

7,047

7,599

8,924

9,842

11,040

9,488

9,866

10,280

11,350

11,848

12,393

5,801

7,047

7,599

8,924

9,842

11,040

9,488

9,866

10,280

11,350

11,848

12,393

972

972

972

972

Receipts
Collections
Financing
Total receipts
Disbursements
Upgrade Outsourcing
(workforce)

65

65

65

65

65

65

65

65

65

65

65

65

110

110

110

110

110

110

110

110

110

110

110

110

78
200

78
200

78
200

87
200

87
200

87
200

96
200

96
200

96
200

105
200

105
200

105
200

Social Security

3,000
0

3,000
0

3,000
0

3,000
0

3,000
0

3,500
7,838

3,500
0

3,500
0

3,500
0

3,500
0

3,500
0

3,500
0

Adwords

1,345

1,228

538

590

647

708

776

1,702

932

1,022

1,120

1,227

280

600

280

280

280

280

600

280

280

280

280

280

500

500

187
0

450
0

165
0

165
0

165
0

165
0

450
1,000

165
0

165
0

165
0

165
0

165
0

524

524

Total Disbursements

6,237

6,755

4,436

5,469

4,553

12,953

8,293

6,118

5,848

6,419

5,545

5,652

Net Increase in Cash


Cumulative Cash

-436

292

3,163

3,455

5,288

-1,913

1,195

3,748

4,432

4,932

6,303

6,741

2,665

2,957

6,120

9,575

14,864

12,950

14,145

17,893

22,325

27,257

33,560

40,302

Maintenance
Servers
Website hosting
Financial OS
Wages

Facebok Ads
Prize for competition
Social Media
Video
Fairs
Tax Expenses

Financial Statements: Cash Flow

Colonne1
Starting cash

Aug-16
40,302

Sept-16
45,162

Oct-16
50,785

Nov-16
57,195

Dec-16
65,395

Jan-16
74,084

Feb-16
72,747

Mar-16
79,542

Apr-16
89,455

May-16
99,076

Jun-16
110,683

Jul-16
122,468

13,514

15,165

16,768

17,947

19,987

21,730

19,796

20,644

22,174

23,157

24,832

25,973

13,514

15,165

16,768

17,947

19,987

21,730

19,796

20,644

22,174

23,157

24,832

25,973

972

972

972

972

972

972

Receipts
Collections
Financing
Total receipts
Disbursements
Upgrade Outsourcing
(workforce)

95

95

95

95

95

95

95

95

95

95

95

95

Servers

300

300

300

300

300

300

300

300

300

300

300

300

Website hosting

114

114

123

123

132

132

141

141

150

150

159

159

Financial OS
Wages

280

280

280

280

280

280

280

280

280

280

280

280

5,400
0

5,400
0

5,400
0

5,400
0

5,400
0

5,400
12,231

5,400
0

5,400
0

5,400
0

5,400
0

5,400
0

5,400
0

1,026
280

1,101
600

1,182
280

1,268
280

1,361
280

1,461
280

1,568
600

1,682
280

1,805
280

1,937
280

2,079
280

2,231
280

500

500

187

450

165

165

165

165

450

165

165

165

165

165

1,000

0
0

524
178

0
1,562

0
1,835

0
2,313

0
2,724

524
1,672

0
2,388

0
2,605

0
2,943

0
3,318

0
3,565

Total Disbursements

8,654

9,542

10,359

9,746

11,298

23,067

13,002

10,731

12,553

11,550

13,047

12,475

Net Increase in Cash


Cumulative Cash

4,860

5,623

6,410

8,201

8,689

-1,337

6,795

9,914

9,621

11,607

11,785

13,498

45,162

50,785

57,195

65,395

74,084

72,747

79,542

89,455

99,076

110,683

122,468

135,966

Maintenance

Social Security
Adwords
Facebok Ads
Prize for competition
Social Media
Video
Fairs
Tax Expenses

Financial Statements: P&L

Year 1

Year 2

Year 3

Revenue
Premium version
Universities fees

Advertising
(Value Added Tax)

28.044

80.779

35.200

81.600

129.600

4.336

40.327

103.501

-9.093

-34.493

-72.192

30.443

115.478

241.688

Maintenance

540

780

1.140

Servers

240

1.320

3.600

Website hosting

527

1.097

1.636

Net Sales
CoGS

Depreciation

13.976

15.542

17.162

Total CoGS

15.284

18.739

23.538

Gross Profit

15.159

96.739

218.149

Operating Expenses
Financial Outsourcing

1.017

2.400

3.360

18.000

39.500

64.800

4.275

9.381

15.390

19.056

11.835

18.702

Facebok Ads

4.000

4.000

4.000

Prize for competition

1.000

1.000

1.000

Social Media

2.572

2.572

2.572

Video

1.500

1.000

1.000

Fairs

1.048

1.048

1.048

288

288

288

52.756

73.024

112.160

-37.597

23.714

105.989

8.300

Interest expense

Taxable Income

-29.297

23.714

105.989

Tax Expense

25.102

Net Income

-29.297

23.714

80.888

Wages
Social Security
Adwords

Depreciation
Total Operating Expenses
EBIT
Non-operating
IAPMEI Subsidies

Financial Statements: P&L


TOTAL YEAR 1

Aug-14

Sept-14

Oct-14

Nov-14

Dez-14

Jan-15

Fev-15

Mar-15

Apr-15

May-15

Jun-15

Jul-15

Premium version

Universities fees

800

800

1,600

2,400

3,200

4,000

4,000

4,000

4,800

4,800

4,800

35,200

Advertising

23

41

71

125

218

381

518

704

956

1,299

4,336

(Value Added Tax)

-184

-189

-377

-568

-765

-970

-1,008

-1,039

-1,266

-1,324

-1,403

-9,093

616

634

1,263

1,903

2,560

3,248

3,374

3,479

4,238

4,432

4,696

Maintenance

45

45

45

45

45

45

45

45

45

45

45

45

540

Servers

20

20

20

20

20

20

20

20

20

20

20

20

240

Website hosting

11

20

20

29

38

47

56

56

56

65

65

65

527

1,066

1,093

1,093

1,120

1,147

1,174

1,201

1,201

1,201

1,228

1,228

1,228

13,976

Total CoGS

1,142

1,178

1,178

1,214

1,250

1,286

1,322

1,322

1,322

1,358

1,358

1,358

15,284

Gross Profit

-1,142

-562

-544

50

653

1,274

1,926

2,052

2,157

2,880

3,074

3,338

15,159

Financial Outsourcing

85

85

85

85

85

85

85

85

85

85

85

85

1,017

Wages

3,000

3,000

3,000

3,000

3,000

3,000

18,000

Social Security

713

713

713

713

713

713

4,275

Adwords

708

1,237

2,162

1,811

2,461

3,343

3,633

3,701

19,056

280

600

280

280

280

280

600

280

280

280

280

280

4,000

500

500

1,000

Social Media

187

450

165

165

165

165

450

165

165

165

165

165

2,572

Video

500

1,000

1,500

Fairs

524

524

1,048

Depreciation

24

24

24

24

24

24

24

24

24

24

24

24

288

Total Operating Expenses

1,076

2,183

554

554

1,261

1,791

9,057

6,078

6,727

7,609

7,899

7,968

52,756

EBIT

-2,217

-2,744

-1,097

-504

-608

-516

-7,131

-4,026

-4,570

-4,729

-4,825

-4,629

-37,597

IAPMEI Subsidies

692

692

692

692

692

692

692

692

692

692

692

692

8,300

Interest expense

-1,526

-2,053

-406

188

84

175

-6,439

-3,334

-3,878

-4,037

-4,133

-3,938

-29,297

Tax Expense

Net Income

-1,526

-2,053

-406

188

84

175

-6,439

-3,334

-3,878

-4,037

-4,133

-3,938

-29,297

Revenue

Net Sales

30,443

CoGS

Depreciation

Operating Expenses

Facebok Ads
Prize for competition

Non-operating

Taxable Income

Financial Statements: P&L


TOTAL YEAR 2

Aug-15

Sept-15

Oct-15

Nov-15

Dez-15

Jan-16

Fev-16

Mar-16

Apr-16

May-16

Jun-16

Jul-16

Premium version

1,433

1,947

2,645

3,594

4,882

1,774

1,944

2,130

2,334

2,558

2,803

28,044

Universities fees

5,600

5,600

5,600

6,400

6,400

6,400

7,200

7,200

7,200

8,000

8,000

8,000

81,600

Advertising

1,933

2,118

2,322

2,544

2,788

3,055

3,348

3,669

4,021

4,407

4,829

5,292

40,327

(Value Added Tax)

-1,733

-2,105

-2,270

-2,666

-2,940

-3,298

-2,834

-2,947

-3,071

-3,390

-3,539

-3,702

-34,493

5,801

7,047

7,599

8,924

9,842

11,040

9,488

9,866

10,280

11,350

11,848

12,393

Maintenance

65

65

65

65

65

65

65

65

65

65

65

65

780

Servers

110

110

110

110

110

110

110

110

110

110

110

110

1,320

Website hosting

78

78

78

87

87

87

96

96

96

105

105

105

1,097

1,255

1,255

1,255

1,282

1,282

1,282

1,309

1,309

1,309

1,336

1,336

1,336

15,542

Total CoGS

1,508

1,508

1,508

1,544

1,544

1,544

1,580

1,580

1,580

1,616

1,616

1,616

18,739

Gross Profit

4,293

5,539

6,091

7,380

8,298

9,496

7,908

8,286

8,701

9,735

10,232

10,778

96,739

Revenue

Net Sales

115,478

CoGS

Depreciation

Operating Expenses
200

200

200

200

200

200

200

200

200

200

200

200

2,400

3,000

3,000

3,000

3,000

3,000

3,500

3,500

3,500

3,500

3,500

3,500

3,500

39,500

713

713

713

713

713

831

831

831

831

831

831

831

9,381

1,345

1,228

538

590

647

708

776

1,702

932

1,022

1,120

1,227

11,835

280

600

280

280

280

280

600

280

280

280

280

280

4,000

500

500

1,000

187

450

165

165

165

165

450

165

165

165

165

165

2,572

1,000

1,000

Fairs

524

524

1,048

Depreciation

24

24

24

24

24

24

24

24

24

24

24

24

288

Total Operating Expenses

5,748

7,239

4,920

4,971

5,028

5,709

7,906

6,702

6,433

6,022

6,120

6,227

73,024

EBIT

-1,455

-1,699

1,172

2,409

3,270

3,787

1,584

2,268

3,713

4,112

4,550

23,714

-1,455

-1,699

1,172

2,409

3,270

3,787

1,584

2,268

3,713

4,112

4,550

Financial OS
Wages
Social Security
Adwords
Facebok Ads
Prize for competition
Social Media
Video

Non-operating
Interest expense
Taxable Income
Tax Expense

Net Income

-1,455

-1,699

1,172

2,409

3,270

3,787

1,584

2,268

3,713

4,112

4,550

23,714

23,714

Financial Statements: P&L


Dez-16

Jan-17

Fev-17

Mar-17

Apr-17

May-17

Jun-17

Jul-17

TOTAL YEAR 3

Aug-16

Sept-16

Oct-16

Nov-16

Premium version

3,072

4,800

5,637

6,688

8,024

9,737

5,834

6,301

6,806

7,353

7,944

8,583

80,779

Universities fees

8,800

8,800

9,600

9,600

10,400

10,400

11,200

11,200

12,000

12,000

12,800

12,800

129,600

Advertising

5,679

6,095

6,541

7,019

7,533

8,084

8,675

9,310

9,991

10,722

11,506

12,348

103,501

(Value Added Tax)

-4,037

-4,530

-5,009

-5,361

-5,970

-6,491

-5,913

-6,167

-6,623

-6,917

-7,417

-7,758

-72,192

13,514

15,165

16,768

17,947

19,987

21,730

19,796

20,644

22,174

23,157

24,832

25,973

Maintenance

95

95

95

95

95

95

95

95

95

95

95

95

1,140

Servers

300

300

300

300

300

300

300

300

300

300

300

300

3,600

Revenue

Net Sales

241,688

CoGS

114

114

123

123

132

132

141

141

150

150

159

159

1,636

1,363

1,363

1,390

1,390

1,417

1,417

1,444

1,444

1,471

1,471

1,498

1,498

17,162

Total CoGS

1,872

1,872

1,908

1,908

1,944

1,944

1,980

1,980

2,016

2,016

2,052

2,052

23,538

Gross Profit

11,643

13,293

14,861

16,039

18,043

19,787

17,816

18,665

20,158

21,142

22,781

23,921

218,149

280

280

280

280

280

280

280

280

280

280

280

280

3,360

Wages

5,400

5,400

5,400

5,400

5,400

5,400

5,400

5,400

5,400

5,400

5,400

5,400

64,800

Social Security

1,283

1,283

1,283

1,283

1,283

1,283

1,283

1,283

1,283

1,283

1,283

1,283

15,390

Adwords

1,026

1,101

1,182

1,268

1,361

1,461

1,568

1,682

1,805

1,937

2,079

2,231

18,702

280

600

280

280

280

280

600

280

280

280

280

280

4,000

500

500

1,000

187

450

165

165

165

165

450

165

165

165

165

165

2,572

Website hosting
Depreciation

Operating Expenses
Financial OS

Facebok Ads
Prize for competition
Social Media
Video

1,000

1,000

Fairs

524

524

1,048

Depreciation

24

24

24

24

24

24

24

24

24

24

24

24

288

8,480

10,162

8,613

8,700

8,793

8,892

11,128

9,114

9,737

9,369

9,511

9,663

Total Operating Expenses

112,160

Financial Statements: Balancesheet

Assets
Current assets

1st half

2nd year

3rd year

4th half

Cash

18.699,5

14.863,5

74.084,3

135.966,2

Total current assets

18.699,5

14.863,5

74.084,3

135.966,2

34.131,7

24.837,1

14.192,4

7.236,0

1.319,1

1.031,3

743,5

575,60

862,5

772,5

682,5

630

6.274,3

5.732,6

5.191,0

4875,00

Total fixed assets

42.587,6

32.373,5

20.809,3

13.316,6

Total assets

61.287,1

47.237,0

94.893,7

149.282,8

Fixed assets
Platform (includes depreciation)
Computer + Microsoft Licence (includes depreciation)
Trademark
Patent

Liabilities
Current liabilities

1st year

Social Security

0,0

7.837,5

12.231,3

8.977,5

Total

0,0

7.837,5

12.231,3

8.977,5

65.000,0

65.000,0

65.000,0

65.000,0

0,0

0,0

17.662,4

75.305,3

Net Income

-3.712,9

-25.600,5

Total Equity

61.287,1

39.399,5

82.662,4

140.305,3

61.287,1

47.237,0

94.893,7

149.282,8

Equity
Capital
Reserves

Liabilities + Equity

Financial Statements: Revenue Forecast

Financial Statements: Required Investment and Breakeven Analysis

Re quir e d I nve stme nt


Trade Mark

900

European Patent

6,500

Computers & licences

1,439

Website Investment

36,470

Working capital

19,691

T otal

6 5 ,0 0 0

Financial Statements: Sensitivity Analysis and Costs Structure