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The questions and answer in this questionnaire will be treated confidentially.

It will not be used other than


the research process. Please take a moment to complete this questionnaire honestly.


Name Gender Female Male







This is to explore that to what extent you agree with each of the following
statements. Please tick () only one number (from 1 to 5) for each of the 17
items that follows.
(Fresh produce means fresh fruit and vegetable)
S
t
r
o
n
g
l
y

D
i
s
a
g
r
e
e

D
i
s
a
g
r
e
e

N
e
i
t
h
e
r

A
g
r
e
e


N
o
r

D
i
s
a
g
r
e
e

A
g
r
e
e

S
t
r
o
n
g
l
y

A
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e
e

Sn Statements
1
My fresh produce retailer does not sale altered items, which are unsafe
and hazardous for health
1 2 3 4 5
2
My fresh produce retailer has no past records of adding hazardous
material in their items
1 2 3 4 5
3 My fresh produce retailer always sale clean and hygiene items 1 2 3 4 5
4
My fresh produce retailer is well known, as I and my known always
prefer to purchase from the same retailer
1 2 3 4 5
5 My fresh produce retailer has good reputation among the buyers 1 2 3 4 5
6 My fresh produce retailer has huge range of fresh produce 1 2 3 4 5
7
My fresh produce retailer has enough space so that one can select the item
by oneself
1 2 3 4 5
8
There is always a sense of human touch whenever I interact with My
fresh produce retailer
1 2 3 4 5
9
There is always sense of friendliness whenever I do interact with My
fresh produce retailer
1 2 3 4 5
10
There is always sense of belongingness whenever I do interact with My
fresh produce retailer
1 2 3 4 5
11
There is always sense of assurance whenever I do interact with My fresh
produce retailer
1 2 3 4 5
12
I do believe that the fresh produce from My fresh produce retailer is
always safe and of high quality
1 2 3 4 5
13 I do believe that shopping on My fresh produce retailer is always reliable 1 2 3 4 5
14
I dont think that fresh produce will be altered by the My fresh produce
retailer
1 2 3 4 5
15
I am confident that My fresh produce retailer will never sell an altered or
low quality of produce to me
1 2 3 4 5
16 I do believe that My fresh produce retailer always keeps my best interest 1 2 3 4 5
17
Best on my past experience I can say that My Fresh produce retailer is
trust worthy
1 2 3 4 5

Thank you for your co-operation in completing this questionnaire.

Signature:
Date:
Age Group Below 18 18-24 25-34 35-44 Above 45 Occupation
Yearly Income Less than 1 Lakh 1 Lakh 3 Lakh 3 Lakh 5 Lakh More than 5 Lakh