PSG COLLEGE OF TECHNOLOGY, COIMBATORE - 641 004

(Autonomous college affiliated to Anna University)

2009 REGULATIONS OF MBA DEGREE PROGRAMMES (Full T!"#
(For the batches of candidates admitted in 2009-2010 and subsequently)
NOTE$ he regulations hereunder are sub!ect to amendments as may be made by the Academic "ouncil of the
"ollege from time to time# Any or all such amendments $ill be effective from such date and to such batches of
candidates (including those already in the middle of the %rogramme) as may be decided by the Academic
"ouncil#
1% CONDITIONS FOR ADMISSION
"andidates for admission to the %rogramme leading to the degree of &aster of 'usiness
Administration (&'A) shall be required to have %assed any degree e(amination of Anna
University or any other e(amination of any recogni)ed University or authority acce%ted by
Anna University* "oimbatore as equivalent thereto* sub!ect to amendments as may be
made by the Anna University from time to time# he candidates shall also be required to
satisfy all other conditions of admission thereto %rescribed by the Anna University*
"oimbatore#
2% DURATION OF THE PROGRAMME
(i) M&!u! 'u()*+&$ he %rogramme leading to the +egree of &aster of 'usiness
Administration (&'A) $ill e(tend over a %eriod of ,* $ith - trimesters %er academic year#
(ii) M),!u! 'u()*+&$ he candidate shall com%lete all the %assing requirements of the
&'A degree %rogramme $ithin a ma(imum %eriod of . years / 12* these %eriods being
rec0oned from the commencement of the trimester to $hich the candidate $as first
admitted#
-% STRUCTURE OF THE PROGRAMME
(i) Cu((.ulu!$ he curriculum $ill com%rise courses of study as given in section 12 infra in
accordance $ith the %rescribed syllabi# #
(ii) El".*/"0$ 1very candidate shall o%t for seven courses from any one ma!or elective
stream in consultation $ith the 2ead of the +e%artment# he seven courses of the
elective stream shall be s%read over the different trimesters as sho$n in 3ection 12#
(iii) Su!!"( 1(+2".* 3 T"(! P)1"($ 1very candidate shall either underta0e a suitable
summer %ro!ect or %re%are a term %a%er in the summer vacation %receding the fourth
trimester in consultation $ith the faculty guide and the 2ead of the +e%artment# For the
term %a%er candidates $ill be e(%ected to identify* contact* and interact $ith %ractitioners*
researchers* venture/%rivate equity investors* and %ublic %olicy ma0ers to address an
im%ortant question or set of questions related to the to%ic that they have identified# 1ach
student* $ill frame a set of questions relevant to the %ro!ect* gather and analy)e data
a%%ro%riate to address those questions* dra$ conclusions* and %re%are both a $ritten
%a%er and oral %resentation of their assessment based on the research findings#
(iv) P(+2".* 4+(5$ 1very candidate shall underta0e a %ro!ect $or0 in the si(th trimester in
consultation $ith the faculty guide and the 2ead of the +e%artment# he %ro!ect $or0
shall be underta0en in an industrial / research organi)ation or in the college in
consultation $ith the faculty guide and the 2ead of the +e%artment# 4n case of %ro!ect
$or0 at industrial / research organi)ation* the same shall be !ointly su%ervised by a
faculty guide and an e(%ert from the organi)ation#
(v) C("'* )006&!"&*$ 1ach course is normally assigned a certain number of credits as
belo$5
1
For theory courses of 2 hours %er $ee05 1 credit
For theory courses of - hours %er $ee05 2 credits
For theory courses of . hours %er $ee05 - credits
For 4nternshi% 2 "redits
For summer %ro!ect/erm %a%er . credits
For %ro!ect $or05 10 credits
he e(act number of credits assigned to the different courses are sho$n in section 12#
(vi) M&!u! .("'*0$ For the a$ard of the degree* the candidate shall earn a minimum
number of total credits of 67 by %assing the %rescribed courses of study as given in
3ection 12#
(vii) M"'u! +7 &0*(u.*+&$ he medium of instruction* e(aminations* %ro!ect re%ort etc#
shall be 1nglish#
4% RE8UIREMENTS OF ATTENDANCE AND PROGRESS
i) A candidate $ill be deemed to have com%leted the study of any course in a trimester only if
(a) A candidate $ill be deemed to have com%leted the course of any trimester only if
he / she has satisfied the attendance requirements as %er the norms given
belo$5
&inimum attendance in each sub!ect individually for eligibility to
a%%ear for trimester e(aminations in that sub!ect- 608#
An e(em%tion u% to 10 8 can be a$arded based on
recommendation of 29+ for %artici%ation in official co : e(tra curricular
activities* s%orts : games* %a%er or %ro!ect %resentation etc#
An e(em%tion u% to 108 can be a$arded in e(ce%tional cases on medical
grounds on recommendation of the 29+#
(b) his/her %rogress has been satisfactory and
(c) his/her conduct has been satisfactory#
ii) "andidates $ho do not qualify to a%%ear for final e(aminations of any sub!ect in a
trimester for $ant of attendance and/or %rogress and / or conduct have to register for and
redo that sub!ect at the ne(t immediate available o%%ortunity sub!ect to the a%%roval of
+irector of echnical 1ducation and Anna University* "oimbatore#
9% PROCEDURE FOR COMPLETING THE PROGRAMME
A candidate $ill be %ermitted to %roceed to the courses of study of any trimester only if
he/she has satisfied the requirements of attendance* %rogress and conduct in res%ect of
the %receding trimester and had %aid fees for that trimester#
6% PROCEDURE FOR RE:OINING THE PROGRAMME
A candidate $ho is required to re%eat the study of any trimester for $ant of
%rogress/conduct or $ho desires to re!oin the course after a %eriod of discontinuance or
$ho u%on his/her o$n request is %ermitted by the authorities to re%eat the study of any
trimester* may !oin the trimester $hich he/she is eligible or %ermitted to !oin* only at the
time of its normal commencement for a regular batch of candidates and after obtaining
the a%%roval from the +irector of echnical 1ducation and Anna University* "oimbatore#
;o candidate $ill ho$ever be enrolled in more than one trimester at any time# 4n the
case of re%eaters* the mar0s secured earlier in the re%eated courses $ill be disregarded#
2
;% ASSESSMENT AND PASSING RE8UIREMENTS
(i) A00"00!"&*$ he assessment $ill com%rise of final e(amination and /or continuous
assessment* carrying mar0s as s%ecified in the scheme in section 12 infra# "ontinuous
assessment mar0s $ill be made as %er the guidelines framed by the "ollege from time to
time# All assessment $ill be done on absolute mar0 basis# 2o$ever* for the %ur%ose of
re%orting the %erformance of a candidate* letter grades and grade %oints $ill be a$arded
as %er section 7(iv)#
(ii) F&)l E,)!&)*+&0$ Final e(aminations $ill normally be conducted during 9ctober /
;ovember* <anuary / February and A%ril / &ay of each year#
A candidate $ill be %ermitted to a%%ear at the final e(amination of a trimester only if
he/she has com%leted the study of that trimester satisfying the requirements given in
3ection . and registers simultaneously for the e(aminations of the highest trimester
eligible and all the courses $hich he/she has to reregister for#
A candidate $ho is not %ermitted to a%%ear at the final e(amination of any sub!ect has to
register for and redo the courses of that trimester at the ne(t available o%%ortunity#
(iii) Su!!"( 1(+2".* )&' 1(+2".* 4+(5$ 1very candidate shall submit re%orts on summer
%ro!ect (4f a%%licable) and %ro!ect $or0 on dates announced by the college / de%artment
through the faculty guide to the 2ead of the +e%artment# 4f a candidate fails to submit the
re%orts on the summer training or the %ro!ect $or0* he/she is deemed to have failed in it#
1very candidate shall %resent seminars in each of the relevant trimesters about the
summer %ro!ect and the %ro!ect $or0# he seminars shall be %resented before a revie$
committee constituted by the 2ead of the +e%artment#
he summer %ro!ect and the %ro!ect $or0 $ill be evaluated based on the seminars*
re%orts and viva-voce e(aminations#
4n case of the summer %ro!ect* evaluation $ill be carried out in the fourth trimester and
the results of the same $ill be included along $ith the other courses of that trimester#
4n case of the %ro!ect $or0* the viva-voce e(amination $ill be carried out by a team
consisting of an internal e(aminer* usually the su%ervisor* and an e(ternal e(aminer*
a%%ointed by the =rinci%al# +ue $eightage $ill be given to the %ublications arising out of
the %ro!ect $or0 during the evaluation of the %ro!ect $or0#
A candidate $ho fails in the summer training or the %ro!ect $or0 shall register for redoing
the same at the beginning of a subsequent trimester#
iv) L"**"( G()'" )&' G()'" P+&*$ 1ach student* based on his/ her %erformance* $ill be
a$arded a final letter grade and grade %oint as given in the table infra for each course at
the end of each trimester by follo$ing
>1? @elative Arading 3ystem for theory courses $hich have continuous assessment
and final e(amination as com%onents
>2? Absolute Arading 3ystem for all other courses including summer %ro!ect $or0
and %ro!ect $or0
a. Relative Grading System
4n relative grading system* the grades are a$arded to the students based on their
%erformance relative to the others as detailed belo$#
-
For each course* the total mar0* M > & is equal to ("ontinuous Assessment mar0s ("A) B
Final e(amination mar0s (F1)) in the case of theory courses or "A in the case of courses
$ith 1008 continuous assessment com%onent ? is com%uted for each student and a
frequency table of mar0s for the $hole class of strength* n is %re%ared# he statistical
%arameters mean* and standard deviation* of the distribution of mar0s are arrived as
given belo$5
5
=

=
n
i
i
n
M
1

n
M
n
i
i

=
1
2
) (

he letter grade and the grade %oint a$arded to each student studying a course are
decided based on the statistical %arameters* mean* and standard deviation* of the
distribution of mar0s as detailed belo$5
he e(aminer and 2o+ may recommend change of range for any course after
due !ustification
<% A<0+lu*" G()'&6 S=0*"!
T+*)l M)(5, M 0".u("' <= *>"
0*u'"&* (CA ? FE#
G()'"
G()'" P+&*, 6
M + 2 3
10
+ 1.2 M < + 2 A
9
+ 0.4 M < + 1. 2 '
6
- 0.4 M < + 0.4 "
7
- 1.2 M < - 0.4 +
,
Min[ - 2,50] M < -
1.2
1
C
M < min [ - 2 , 50] or FE less
than 50% of maximm of final
examination mar!s
@A
0
"ith#ra$al from examination D 0
.
4n absolute grading system* the letter grade and grade %oints are a$arded to each
student based on the %ercentage of mar0s secured by him/her in 3ummer %ro!ect*
%ro!ect and courses carrying only continuous assessment mar0s* as detailed belo$
R)&6" +7 1"(."&*)6" +7 *+*)l !)(50 L"**"( 6()'" G()'" P+&*, g
90 to 100 3 10
60 to 69 A 9
70 to 79 ' 6
,0 to ,9 " 7
CC to C9 + ,
C0 to C. 1 C
0 to .9
or less than C08 in final e(amination
@A 0
Dithdra$al D 0
E@AF denotes rea%%earance/ absent
EDF denotes $ithdra$al from the e(amination#
(/# Cu!ul)*/" G()'" P+&* A/"()6"$
After the com%letion of the %rogramme* the "umulative Arade =oint Average ("A=A)
from the trimester in $hich the candidate has !oined first to the final trimester is calculated
using the formula5
%&'( G

i
i i
C
C g *


$here )i 5 Arade %oint secured corres%onding to the course
%i 5 "redits allotted to the course#
(vi) P)00&6 ) .+u(0"$
A candidate* $ho is absent for the final e(amination or $ithdra$s from final e(amination
or secures a letter grade F (Arade %oint 0) in any course has to register for and redo the
course at the ne(t available o%%ortunity
A candidate $ho is absent in the final trimester e(amination of a course after registering
for the same $ill be considered to have a%%eared and failed in that e(amination and
a$arded grade F#
For courses evaluated under grading %attern candidates $ill be a$arded Aood /
3atisfactory / Unsatisfactory grades# 4t is essential for a student to get atleast Aood or
3atisfactory results to %ass in those sub!ects# =assing in these sub!ects is mandatory for
com%leting the course successfully# A candidate $ho scores Unsatisfactory grade in
grading sub!ects has to register for and redo the course at the ne(t available o%%ortunity#
@% 8UALIFYING FOR THE AAARD OF DEGREE
A candidate $ill be declared to have qualified for the a$ard of the &'A degree %rovided
C
(i) he/she has successfully com%leted the course requirements and has %assed all the
%rescribed courses of study listed in 3ection 12 $ithin the duration s%ecified in 3ection 2
and
(ii) ;o disci%linary action is %ending against the candidate#
9% CLASSIFICATION OF DEGREE
(i) F(0* Cl)00 4*> D0*&.*+&$ A candidate $ho qualifies for the a$ard of degree vide
3ection 6 having %assed all the courses of all the trimesters at the first o%%ortunity $ithin
si( consecutive trimesters (nine consecutive trimesters for %art time) after the
commencement of his /her study and securing a "A=A of 6#C0 and above shall be
declared to have %assed in First "lass $ith +istinction# For this %ur%ose the $ithdra$al
from e(amination (vide 3ection 6) $ill not be construed as an o%%ortunity for a%%earance
in the e(amination# Further* the authori)ed brea0 of study (vide 3ection 11) $ill not be
counted for the %ur%ose of classification#
(ii) F(0* Cl)00$ A candidate $ho qualifies for the a$ard of degree vide 3ection 6 having
%assed all the courses of all the trimesters $ithin a ma(imum %eriod of nine consecutive
trimesters (t$elve consecutive trimesters for %art time) after commencement of his /her
study and securing a "A=A of ,#C0 and above shall be declared to have %assed in First
"lass# For this %ur%ose* the authori)ed brea0 of study (vide 3ection 11) $ill not be
counted for the %ur%ose of classification#
(iii) S".+&' Cl)00$ All other candidates $ho qualify for the a$ard of degree vide 3ection 6
shall be declared to have %assed in 3econd "lass#
10% AITHDRAAAL FROM EBAMINATION
(i) A candidate may* for valid reasons* be granted %ermission to $ithdra$ from a%%earing for
the e(amination in any course or courses of only one trimester e(amination during the
entire duration of the degree %rogramme# Also* only one a%%lication for $ithdra$al is
%ermitted for that trimester e(amination in $hich $ithdra$al is sought#
(ii) Dithdra$al a%%lication shall be valid only if the candidate is other$ise eligible to $rite the
e(amination and if it is made %rior to the commencement of the trimester e(aminations
and also recommended by the 2ead of the +e%artment and the =rinci%al#
11% TEMPORARY BREAC OF STUDY
(i) A candidate is not normally %ermitted to tem%orarily brea0 the study# 2o$ever* if a
candidate intends to tem%orarily discontinue the %rogramme in the middle for valid
reasons (such as accident or hos%itali)ation due to %rolonged ill health) and to re!oin the
%rogramme in a later res%ective trimester he/she shall a%%ly to the =rinci%al in advance*
in any case* not later than the last $or0ing day of the trimester in question* through the
2ead of the +e%artment and stating the reasons there for#
(ii) A candidate %ermitted for brea0 of study shall re!oin the %rogramme at the res%ective
trimester as and $hen it is offered after the brea0 and shall be governed by the rules and
regulations in force at the time of re!oining#
(iii) he duration s%ecified for %assing all the courses for the %ur%ose of classification (vide
3ections 9 (i) and (ii)) shall be increased by the %eriod of such brea0 of study %ermitted#
(iv) he total %eriod for com%letion of the %rogramme rec0oned from the commencement of
the trimester to $hich the candidate $as first admitted shall not e(ceed the ma(imum
,
%eriod s%ecified in 3ection 2 irres%ective of the %eriod of brea0 of study in order that
he/she may be qualified for the a$ard of the degree#
(v) 4f any candidate is detained for non-com%letion of study of a trimester vide 3ection C* the
%eriod of such detention shall not be considered as %ermitted brea0 of study and 3ection
11 (iii) is not a%%licable for such case#
12%
MBA D FULL TIME
(T+*)l .("'*0 *+ <" ")(&"' E @;#
COURSE
CODE
COURSE TITLE
H+u(03
A""5
C("'*0
M),!u! !)(50
CA FE T+*)l
TRIMESTER 1
09A&10/
09A&11
'A34" A""9U;4;A

/
'U34;133 &A21&A4"3
2 1 100 - 100
09A&12 4;+4A; 'U34;133 H1A+1@3 2 1 100 100
09A&1-
"9&&U;4"A49; A;+ =@131;A49;
1"2;4IU13
. - 100 - 100
09A&1. 1"9;9&4"3 F9@ &A;AA1@3 . - C0 C0 100
09A&1C IUA;4A4J1 1"2;4IU13 . - C0 C0 100
09A&1, 9@AA;43A49;AH '12AJ49U@ . - C0 C0 100
09A&17 &A;AA1&1; A""9U;4;A . - C0 C0 100
09A&16 =1@39;AH4K +1J1H9=&1;-4 2 - A@A+4;A L
2, 17
TRIMESTER 2
09A&21 &A;AA1&1; 4;F9@&A49; 3K31& . - C0 C0 100
09A&22 F4;A;"4AH &A;AA1&1; M 4 - 2 C0 C0 100
09A&2- @131A@"2 &129+3-4 - 2 C0 C0 100
09A&2. &A@N14;A &A;AA1&1; M 4 - 2 C0 C0 100
09A&2C 2U&A; @139U@"1 &A;AA1&1; . - C0 C0 100
09A&2, =1@39;AH4K +1J1H9=&1;-44 2 - A@A+4;A L
09A&../
09A&.C/
09A&.,
HA;AUAA13
2 - @efer foot note O
22 12
TRIMESTER -
09A&-1 &A;AA1@4AH "9&&U;4"A49; . - 100 100
09A&-2 @131A@"2 &129+3 M 44 - 2 C0 C0 100
09A&-- 9=1@A49;3 &A;AA1&1; . - C0 C0 100
09A&-. F4;A;"4AH &A;AA1&1; M 44 - 2 C0 C0 100
09A&-C &A@N14;A &A;AA1&1; M 44 - 2 C0 C0 100
1H1"4J1 1 - 2 C0 C0 100
09A&-, 4;1@;324= 2 2 100 100
09A&../
09A&.C/
09A&.,
HA;AUAA13 2 - @efer foot note O
21 1,
Hegend5 CAMContinuous AssessmentP FEMFinal E(amination
Q - 9ne out of these t$o courses $ill be allotted to the candidate de%ending on the courses studied by the candidate
at undergraduate level# his $ill be conducted as a crash course before the commencement of the main sub!ects#
O - he candidate shall o%t for either French* Aerman* 2indi or <a%anese Hanguage# his course $ill be conducted
during the trimesters 2* - and . but the final grading $ill be a$arded in the fourth trimester#
7
L - Arading to be given as Aood or 3atisfactory or Unsatisfactory
6
MBA FULL TIME (C+&*&u"'#

COURSE
CODE
COURSE TITLE
H+u(03
4""5
C("'*0
M),!u! !)(50
CA FE T+*)l
TRIMESTER 4
09A&.1 4;1@;A49;AH 'U34;133 - - C0 C0 100
1H1"4J1 2 - 2 C0 C0 100
1H1"4J1 - - 2 C0 C0 100
1H1"4J1 . - 2 C0 C0 100
1H1"4J1 C - 2 C0 C0 100
09A&.2 3U&&1@ =@9<1"/1@& =A=1@ - . C0 C0 100
09A&.-/
09A&../
09A&.C
HA;AUAA13
2 - A@A+4;A L
17 1C
TRIMESTER 9
09A&C1 4;+4A; 1293 : JAHU13 - 2 C0 C0 100
09A&C2 "9@=9@A1 3@A1AK - 2 C0 C0 100
1H1"4J1 , - 2 C0 C0 100
1H1"4J1 7 - 2 C0 C0 100
09A&C- "9@=9@A1 39"4AH @13=9;34'4H4K - 2 C0 C0 100
1C 10
TRIMESTER 6
09A&,1 1&1@A4;A @1;+3 4; &A;AA1&1; . - 100 - 100
09A&,2 1;J4@9;&1; &A;AA1&1; 2 - A@A+4;A
09A&,- &A;AA1@4AH 3N4HH3 - 2 100 - 100
09A&,. =@9<1" D9@N - 10 C0 C0 100
9 1C
Hegend5 CAMContinuous AssessmentP FEMFinal E(amination
O --- he candidate shall o%t for French* Aerman* 2indi or <a%anese Hanguage# his course $ill be conducted during
the trimesters 2* - and . but the final grading $ill be a$arded in the fourth trimester#
L --- Arading to be given as Aood or 3atisfactory or Unsatisfactory#
8 --- 3tudents $ill be offered a selection of three courses in 1merging rends in &anagement# hey $ill have to ta0e
these courses in the fourth* fifth and si(th trimesters of the &'A %rogramme#

9
ELECTIFE STREAMS
A. FINANCE
09A&A1 =@9<1" A==@A43AH A;+ F4;A;"1
09A&A2 31"U@4K A;AHK343 A;+ =9@F9H49 &A;AA1&1;
09A&A- F4;A;"4AH 31@J4"13
09A&A. 4;1@;A49;AH F4;A;"1
09A&AC 'U34;133 ARA49;
09A&A, 'A;N4;A A;+ 4;3U@A;"1
09A&A7 F4;A;"4AH +1@4JA4J13
B. MARKETING
09A&'1 A+JA;"1+ &A@N14;A =@A"4"U&
09A&'2 '@A;+ &A;AA1&1;
09A&'- &A@N14;A 9F 31@J4"13
09A&'. @1A4H &A;AA1&1;
09A&'C A+J1@434;A A;+ 3AH13 =@9&949;
09A&', 3AH13 A;+ +43@4'U49; &A;AA1&1;
09A&'7 &A@N14;A @131A@"2
C. HUMAN RESOURCE MANAGEMENT
09A&"1 3@A1A4" 2U&A; @139U@"1 &A;A;A1&1;
09A&"2 9@AA;4SA49; +1J1H9=&1;
09A&"- H1A+1@324= A;+ "2A;A1 &A;AA1&1;
09A&". 2U&A; @139U@"1 +1J1H9=&1;
09A&"C HA'9U@ H1A43HA49; A;+ 4;+U3@4AH @1HA49;3
09A&", =1@F9@&A;"1 &A;AA1&1;
09A&"7 4;1@;A49;AH 2U&A; @139U@"1 &A;AA1&1;
D. INTERNATIONAL BUSINESS
09A&+1 4;1@;A49;AH &A@N14;A
09A&+2 1R=9@ &A;AA1&1;* =@9"1+U@1 A;+ +9"U&1;A49;
09A&+- 4;1@;A49;AH @A+1 H9A434"3
09A&+. 4&=9@ &A;AA1&1;* =@9"1+U@1 A;+ +9"U&1;A49;
09A&+C AH9'AH F4;A;"1 A;+ F9@1R &A;AA1&1;
09A&+, 4;1@;A49;AH &A@N14;A @131A@"2
09A&+7 4;+4A A;+ D9@H+ @A+1
E. ENTREPRENEURSHIP & FAMILY BUSINESS MANAGEMENT
09A&11 1;@1=@1;1U@324= &A;AA1&1;
10
09A&12 "@1A4J4K* 4;;9JA49; A;+ 1;@1=@1;1U@324=
09A&1- ;1D J1;U@1 "@1A49; A;+ &A;AA1&1;
09A&1. +K;A&4"3 9F 4;+4A; FA&4HK 'U34;133
09A&1C FA&4HK 'U34;133 3U""13349;* H1A+1@324= A;+ "9;FH4" @139HU49;
09A&1, F4;A;"4AH &A;AA1&1; 9F FA&4HK 'U34;133
09A&17 3@A1A4" 99H3
F. SYSTEMS MANAGEMENT
09A&F1 1;1@=@431 @139U@"1 =HA;;4;A
09A&F2 N;9DH1+A1 &A;AA1&1;
09A&F- 39FDA@1 =@9<1" &A;AA1&1;
09A&F. 39FDA@1 =@9"133 &A;AA1&1;
09A&FC 1-"9&&1@"1
09A&F, 9'<1" 9@41;1+ A;AHK343 A;+ +134A; D42 U&H
09A&F7 +AA &4;4;A A;+ DA@129U34;A A==H4"A49;3 4; 'U34;133
G. OPERATIONS AND TECHNOLOGY MANAGEMENT
09A&A1 9=1@A49;3 &9+1H4;A A;+ 34&UHA49;
09A&A2 9AH IUAH4K &A;AA1&1;
09A&A- 3U==HK "2A4; 4;1A@A49; A;+ &A;AA1&1;
09A&A. &A;AA1&1; 9F @:+ A;+ 4;;9JA49;
09A&AC 1"2;9H9AK &A;AA1&1;
09A&A, =@9<1" &A;AA1&1;
09A&A7 34R 34A&A
2009 REGULATIONS OF MBA DEGREE PROGRAMMES (P)(* T!"#
(For the batches of candidates admitted in 2009-2010 and subsequently)
NOTE$ he regulations hereunder are sub!ect to amendments as may be made by the Academic "ouncil of the
"ollege from time to time# Any or all such amendments $ill be effective from such date and to such batches of
11
candidates (including those already in the middle of the %rogramme) as may be decided by the Academic
"ouncil#
1% CONDITIONS FOR ADMISSION
(i) "andidates for admission to the %rogramme leading to the degree of &aster of 'usiness
Administration (&'A) shall be required to have %assed any degree e(amination of Anna
University or any other e(amination of any recogni)ed University or authority acce%ted by
Anna University* "oimbatore as equivalent thereto* sub!ect to amendments as may be
made by the Anna University from time to time# he candidates shall also be required to
satisfy all other conditions of admission thereto %rescribed by the Anna University*
"oimbatore#
(ii) =art-time candidates should satisfy other conditions regarding e(%erience* s%onsorshi%*
%lace of $or0 etc# that may be %rescribed by Anna University* "oimbatore from time to
time* in addition to satisfying requirements as in 3ection 1(i)#
-% DURATION OF THE PROGRAMME
(i) M&!u! 'u()*+&$ he %rogramme leading to the +egree of &aster of 'usiness
Administration (&'A) $ill e(tend over a %eriod of 9 $ith - trimesters %er academic year#
(ii) M),!u! 'u()*+&$ he candidate shall com%lete all the %assing requirements of the
&'A degree %rogramme $ithin a ma(imum %eriod of , years / 16* these %eriods being
rec0oned from the commencement of the trimester to $hich the candidate $as first
admitted#
-% STRUCTURE OF THE PROGRAMME
(i) Cu((.ulu!$ he curriculum $ill com%rise courses of study as given in section 12 infra in
accordance $ith the %rescribed syllabi# #
(ii) El".*/"0$ 1very candidate shall o%t for seven courses from any one ma!or elective
stream in consultation $ith the 2ead of the +e%artment# he seven courses of the
elective stream shall be s%read over the different trimesters as sho$n in 3ection 12#
(iii) Su!!"( 1(+2".* 3 T"(! P)1"($ 1very candidate shall either underta0e a suitable
summer %ro!ect or %re%are a term %a%er in the summer vacation %receding the seventh
trimester in consultation $ith the faculty guide and the 2ead of the +e%artment# For the
term %a%er candidates $ill be e(%ected to identify* contact* and interact $ith %ractitioners*
researchers* venture/%rivate equity investors* and %ublic %olicy ma0ers to address an
im%ortant question or set of questions related to the to%ic that they have identified# 1ach
student* $ill frame a set of questions relevant to the %ro!ect* gather and analy)e data
a%%ro%riate to address those questions* dra$ conclusions* and %re%are both a $ritten
%a%er and oral %resentation of their assessment based on the research findings#
(iv) P(+2".* 4+(5$ 1very candidate shall underta0e a %ro!ect $or0 in the ninth trimester in
consultation $ith the faculty guide and the 2ead of the +e%artment# he %ro!ect $or0
shall be underta0en in an industrial / research organi)ation or in the college in
consultation $ith the faculty guide and the 2ead of the +e%artment# 4n case of %ro!ect
$or0 at industrial / research organi)ation* the same shall be !ointly su%ervised by a
faculty guide and an e(%ert from the organi)ation#
(v) C("'* )006&!"&*$ 1ach course is normally assigned a certain number of credits as
belo$5
For theory courses of 2 hours %er $ee05 1 credit
For theory courses of - hours %er $ee05 2 credits
For theory courses of . hours %er $ee05 - credits
12
For 3eminar 2 "redits
For summer %ro!ect/@esearch %a%er . credits
For %ro!ect $or05 10 credits
he e(act number of credits assigned to the different courses are sho$n in section 12#
(vi) M&!u! .("'*0$ For the a$ard of the degree* the candidate shall earn a minimum
number of total credits of 67 by %assing the %rescribed courses of study as given in
3ection 12#
(vii) M"'u! +7 &0*(u.*+&$ he medium of instruction* e(aminations* %ro!ect re%ort etc#
shall be 1nglish#
4% RE8UIREMENTS OF ATTENDANCE AND PROGRESS
i) A candidate $ill be deemed to have com%leted the study of any course in a trimester only if
(a) A candidate $ill be deemed to have com%leted the course of any trimester only if
he / she has satisfied the attendance requirements as %er the norms given
belo$5
&inimum attendance in each sub!ect individually for eligibility to
a%%ear for trimester e(aminations in that sub!ect- 608#
An e(em%tion u% to 10 8 can be a$arded based on
recommendation of 29+ for %artici%ation in official co : e(tra curricular
activities* s%orts : games* %a%er or %ro!ect %resentation etc#
An e(em%tion u% to 108 can be a$arded in e(ce%tional cases on medical
grounds on recommendation of the 29+#
(b) his/her %rogress has been satisfactory and
(c) his/her conduct has been satisfactory#
ii) "andidates $ho do not qualify to a%%ear for final e(aminations of any sub!ect in a
trimester for $ant of attendance and/or %rogress and / or conduct have to register for and
redo that sub!ect at the ne(t immediate available o%%ortunity sub!ect to the a%%roval of
+irector of echnical 1ducation and Anna University* "oimbatore#
9% PROCEDURE FOR COMPLETING THE PROGRAMME
A candidate $ill be %ermitted to %roceed to the courses of study of any trimester only if
he/she has satisfied the requirements of attendance* %rogress and conduct in res%ect of
the %receding trimester and had %aid fees for that trimester#
6% PROCEDURE FOR RE:OINING THE PROGRAMME
A candidate $ho is required to re%eat the study of any trimester for $ant of
%rogress/conduct or $ho desires to re!oin the course after a %eriod of discontinuance or
$ho u%on his/her o$n request is %ermitted by the authorities to re%eat the study of any
trimester* may !oin the trimester $hich he/she is eligible or %ermitted to !oin* only at the
time of its normal commencement for a regular batch of candidates and after obtaining
the a%%roval from the +irector of echnical 1ducation and Anna University* "oimbatore#
;o candidate $ill ho$ever be enrolled in more than one trimester at any time# 4n the
case of re%eaters* the mar0s secured earlier in the re%eated courses $ill be disregarded#
;% ASSESSMENT AND PASSING RE8UIREMENTS
(i) A00"00!"&*$ he assessment $ill com%rise of final e(amination and /or continuous
1-
assessment* carrying mar0s as s%ecified in the scheme in section 12 infra# "ontinuous
assessment mar0s $ill be made as %er the guidelines framed by the "ollege from time to
time# All assessment $ill be done on absolute mar0 basis# 2o$ever* for the %ur%ose of
re%orting the %erformance of a candidate* letter grades and grade %oints $ill be a$arded
as %er section 7(iv)#
(ii) F&)l E,)!&)*+&0$ Final e(aminations $ill normally be conducted during 9ctober /
;ovember* <anuary / February and A%ril / &ay of each year#
A candidate $ill be %ermitted to a%%ear at the final e(amination of a trimester only if
he/she has com%leted the study of that trimester satisfying the requirements given in
3ection . and registers simultaneously for the e(aminations of the highest trimester
eligible and all the courses $hich he/she has to reregister for#
A candidate $ho is not %ermitted to a%%ear at the final e(amination of any sub!ect has to
register for and redo the courses of that trimester at the ne(t available o%%ortunity#
(iii) Su!!"( 1(+2".* )&' 1(+2".* 4+(5$ 1very candidate shall submit re%orts on summer
%ro!ect (4f a%%licable) and %ro!ect $or0 on dates announced by the college / de%artment
through the faculty guide to the 2ead of the +e%artment# 4f a candidate fails to submit the
re%orts on the summer training or the %ro!ect $or0* he/she is deemed to have failed in it#
1very candidate shall %resent seminars in each of the relevant trimesters about the
summer %ro!ect and the %ro!ect $or0# he seminars shall be %resented before a revie$
committee constituted by the 2ead of the +e%artment#
he summer %ro!ect and the %ro!ect $or0 $ill be evaluated based on the seminars*
re%orts and viva-voce e(aminations#
4n case of the summer %ro!ect* evaluation $ill be carried out in the seventh trimester and
the results of the same $ill be included along $ith the other courses of that trimester#
4n case of the %ro!ect $or0* the viva-voce e(amination $ill be carried out by a team
consisting of an internal e(aminer* usually the su%ervisor* and an e(ternal e(aminer*
a%%ointed by the =rinci%al# +ue $eightage $ill be given to the %ublications arising out of
the %ro!ect $or0 during the evaluation of the %ro!ect $or0#
A candidate $ho fails in the summer training or the %ro!ect $or0 shall register for redoing
the same at the beginning of a subsequent trimester#
iv) L"**"( G()'" )&' G()'" P+&*$ 1ach student* based on his/ her %erformance* $ill be
a$arded a final letter grade and grade %oint as given in the table infra for each course at
the end of each trimester by follo$ing
>-? @elative Arading 3ystem for theory courses $hich have continuous assessment
and final e(amination as com%onents
>.? Absolute Arading 3ystem for all other courses including summer %ro!ect $or0
and %ro!ect $or0
c. Relative Grading System
4n relative grading system* the grades are a$arded to the students based on their
%erformance relative to the others as detailed belo$#
For each course* the total mar0* M > & is equal to ("ontinuous Assessment mar0s ("A) B
Final e(amination mar0s (F1)) in the case of theory courses or "A in the case of courses
$ith 1008 continuous assessment com%onent ? is com%uted for each student and a
frequency table of mar0s for the $hole class of strength* n is %re%ared# he statistical
1.
%arameters mean* and standard deviation* of the distribution of mar0s are arrived as
given belo$5
5
=

=
n
i
i
n
M
1

n
M
n
i
i

=
1
2
) (

he letter grade and the grade %oint a$arded to each student studying a course are
decided based on the statistical %arameters* mean* and standard deviation* of the
distribution of mar0s as detailed belo$5
he e(aminer and 2o+ may recommend change of range for any course after
due !ustification
'% A<0+lu*" G()'&6 S=0*"!
4n absolute grading system* the letter grade and grade %oints are a$arded to each
student based on the %ercentage of mar0s secured by him/her in 3ummer %ro!ect*
%ro!ect and courses carrying only continuous assessment mar0s* as detailed belo$
T+*)l M)(5, M 0".u("' <= *>"
0*u'"&* (CA ? FE#
G()'"
G()'" P+&*, 6
M + 2 3
10
+ 1.2 M < + 2 A
9
+ 0.4 M < + 1. 2 '
6
- 0.4 M < + 0.4 "
7
- 1.2 M < - 0.4 +
,
Min[ - 2,50] M < -
1.2
1
C
M < min [ - 2 , 50] or FE less
than 50% of maximm of final
examination mar!s
@A
0
"ith#ra$al from examination D 0
1C
R)&6" +7 1"(."&*)6" +7 *+*)l !)(50 L"**"( 6()'" G()'" P+&*, g
90 to 100 3 10
60 to 69 A 9
70 to 79 ' 6
,0 to ,9 " 7
CC to C9 + ,
C0 to C. 1 C
0 to .9
or less than C08 in final e(amination
@A 0
Dithdra$al D 0
E@AF denotes rea%%earance/ absent
EDF denotes $ithdra$al from the e(amination#
(/# Cu!ul)*/" G()'" P+&* A/"()6"$
After the com%letion of the %rogramme* the "umulative Arade =oint Average ("A=A)
from the trimester in $hich the candidate has !oined first to the final trimester is calculated
using the formula5
%&'( G

i
i i
C
C g *


$here )i 5 Arade %oint secured corres%onding to the course
%i 5 "redits allotted to the course#
(vi) P)00&6 ) .+u(0"$
A candidate* $ho is absent for the final e(amination or $ithdra$s from final e(amination
or secures a letter grade F (Arade %oint 0) in any course has to register for and redo the
course at the ne(t available o%%ortunity
A candidate $ho is absent in the final trimester e(amination of a course after registering
for the same $ill be considered to have a%%eared and failed in that e(amination and
a$arded grade F#
For courses evaluated under grading %attern candidates $ill be a$arded Aood /
3atisfactory / Unsatisfactory grades# 4t is essential for a student to get atleast Aood or
3atisfactory results to %ass in those sub!ects# =assing in these sub!ects is mandatory for
com%leting the course successfully# A candidate $ho scores Unsatisfactory grade in
grading sub!ects has to register for and redo the course at the ne(t available o%%ortunity#
@% 8UALIFYING FOR THE AAARD OF DEGREE
A candidate $ill be declared to have qualified for the a$ard of the &'A degree %rovided
(i) he/she has successfully com%leted the course requirements and has %assed all the
%rescribed courses of study listed in 3ection 12 $ithin the duration s%ecified in 3ection 2
and
(ii) ;o disci%linary action is %ending against the candidate#
1,
9% CLASSIFICATION OF DEGREE
(i) F(0* Cl)00 4*> D0*&.*+&$ A candidate $ho qualifies for the a$ard of degree vide
3ection 6 having %assed all the courses of all the trimesters at the first o%%ortunity $ithin
si( consecutive trimesters (nine consecutive trimesters for %art time) after the
commencement of his /her study and securing a "A=A of 6#C0 and above shall be
declared to have %assed in First "lass $ith +istinction# For this %ur%ose the $ithdra$al
from e(amination (vide 3ection 6) $ill not be construed as an o%%ortunity for a%%earance
in the e(amination# Further* the authori)ed brea0 of study (vide 3ection 11) $ill not be
counted for the %ur%ose of classification#
(ii) F(0* Cl)00$ A candidate $ho qualifies for the a$ard of degree vide 3ection 6 having
%assed all the courses of all the trimesters $ithin a ma(imum %eriod of nine consecutive
trimesters (t$elve consecutive trimesters for %art time) after commencement of his /her
study and securing a "A=A of ,#C0 and above shall be declared to have %assed in First
"lass# For this %ur%ose* the authori)ed brea0 of study (vide 3ection 11) $ill not be
counted for the %ur%ose of classification#
(iii) S".+&' Cl)00$ All other candidates $ho qualify for the a$ard of degree vide 3ection 6
shall be declared to have %assed in 3econd "lass#
10% AITHDRAAAL FROM EBAMINATION
(i) A candidate may* for valid reasons* be granted %ermission to $ithdra$ from a%%earing for
the e(amination in any course or courses of only one trimester e(amination during the
entire duration of the degree %rogramme# Also* only one a%%lication for $ithdra$al is
%ermitted for that trimester e(amination in $hich $ithdra$al is sought#
(ii) Dithdra$al a%%lication shall be valid only if the candidate is other$ise eligible to $rite the
e(amination and if it is made %rior to the commencement of the trimester e(aminations
and also recommended by the 2ead of the +e%artment and the =rinci%al#
11% TEMPORARY BREAC OF STUDY
(iii) A candidate is not normally %ermitted to tem%orarily brea0 the study# 2o$ever* if a
candidate intends to tem%orarily discontinue the %rogramme in the middle for valid
reasons (such as accident or hos%itali)ation due to %rolonged ill health) and to re!oin the
%rogramme in a later res%ective trimester he/she shall a%%ly to the =rinci%al in advance*
in any case* not later than the last $or0ing day of the trimester in question* through the
2ead of the +e%artment and stating the reasons there for#
(iv) A candidate %ermitted for brea0 of study shall re!oin the %rogramme at the res%ective
trimester as and $hen it is offered after the brea0 and shall be governed by the rules and
regulations in force at the time of re!oining#
(iii) he duration s%ecified for %assing all the courses for the %ur%ose of classification (vide
3ections 9 (i) and (ii)) shall be increased by the %eriod of such brea0 of study %ermitted#
(iv) he total %eriod for com%letion of the %rogramme rec0oned from the commencement of
the trimester to $hich the candidate $as first admitted shall not e(ceed the ma(imum
%eriod s%ecified in 3ection 2 irres%ective of the %eriod of brea0 of study in order that
he/she may be qualified for the a$ard of the degree#
17
(v) 4f any candidate is detained for non-com%letion of study of a trimester vide 3ection C* the
%eriod of such detention shall not be considered as %ermitted brea0 of study and 3ection
11 (iii) is not a%%licable for such case#

12%
MBA D PART TIME
(TOTAL MINIMUM CREDITS TO BE EARNED E @;#
COURSE
CODE
COURSE TITLE
H+u(03
4""5
C("'*0
M),!u! !)(50
CA FE T+*)l
TRIMESTER 1
09A&10
09A&11
'A34" A""9U;4;A

/
'U34;133 &A21&A4"3
2 1 100 - 100
09A&12 4;+4A; 'U34;133 H1A+1@3 2 1 100
09A&1- "9&&U;4"A49; A;+ =@131;A49;
1"2;4IU13
. - 100 - 100
09A&1. 1"9;9&4"3 F9@ &A;AA1@3 . -
C0 C0
100
09A&1C IUA;4A4J1 1"2;4IU13 . -
C0 C0
100
09A&1, 9@AA;43A49;AH '12AJ49U@ . - 100 - 100
20 14
TRIMESTER 2
09A&17 &A;AA1&1; A""9U;4;A . -
C0 C0
100
09A&21 &A;AA1&1; 4;F9@&A49; 3K31& . - C0 C0 100
09A&22 F4;A;"4AH &A;AA1&1;-1 - 2
C0 C0
100
09A&2- @131A@"2 &129+3-4 - 2
C0 C0
100
1C 10
TRIMESTER -
09A&2. &A@N14;A &A;AA1&1;-1 - 2
C0 C0
100
09A&2C 2U&A; @139U@"1 &A;AA1&1; . -
C0 C0
100
09A&-. F4;A;"4AH &A;AA1&1; Mii - 2
100 -
100
09A&-2 @131A@"2 &129+3 M 44 - 2
C0 C0
100
1. 9
TRIMESTER 4
09A&-- 9=1@A49;3 &A;AA1&1; . -
C0 C0
100
09A&-C &A@N14;A &A;AA1&1; M 44 - 2
C0 C0
100
1H1"4J1 1 - 2
C0 C0
100
09A&-1 &A;AA1@4AH "9&&U;4"A49; . -
100 -
100
1. 10
TRIMESTER 9
09A&C1 4;1@;A49;AH 'U34;133 - -
C0 C0
100
1H1"4J1 2 - 2
C0 C0
100
1H1"4J1 - - 2
C0 C0
100
1H1"4J1 . - 2
C0 C0
100
12 9
Hegend5 CAMContinuous AssessmentP FEMFinal E(amination
Q - 9ne out of these t$o courses $ill allotted to the candidate de%ending on the courses studied by the candidate at
undergraduate level#
16

MBA D PART TIME
COURSE
CODE
COURSE TITLE
H+u(03
4""5
C("'*0
M),!u! !)(50
CA FE T+*)l
TRIMESTER 6
1H1"4J1 C - 2
C0 C0
100
09A&.1 1;J4@9;&1; &A;AA1&1; 2 -
A@A+4;A
4;+4A; 1293 A;+ JAHU13 - 2 C0 C0 100
09A&-, 4;1@;324= / "9U@31 D9@N 2 2 100 100
10 6
TRIMESTER ;
09A&C2 "9@=9@A1 3@A1AK - 2
C0 C0
100
1H1"4J1 , - 2
C0 C0
100
09A&.2 3U&&1@ =@9<1"/31&4;A@ - .
C0 C0
100
, @
TRIMESTER @
09A&C- "9@=9@A1 39"4AH @13=9;34'4H4K - 2
C0 C0
100
1H1"4J1 7 - 2
C0 C0
100
09A&,- &A;AA1@4AH 3N4HH3 - 2 100 - 100
9 6
TRIMESTER 9
09A&,1 1&1@A4;A @1;+3 4; &A;AA1&1; . -
100
100
09A&,2 =@9<1" D9@N - 10
C0 C0
100
. 1-
Hegend5 CAMContinuous AssessmentP FEMFinal E(amination
19
20
ELECTIFE STREAMS
A. FINANCE
09A&A1 =@9<1" A==@A43AH A;+ F4;A;"1
09A&A2 31"U@4K A;AHK343 A;+ =9@F9H49 &A;AA1&1;
09A&A- F4;A;"4AH 31@J4"13
09A&A. 4;1@;A49;AH F4;A;"1
09A&AC 'U34;133 ARA49;
09A&A, 'A;N4;A A;+ 4;3U@A;"1
09A&A7 F4;A;"4AH +1@4JA4J13
B. MARKETING
09A&'1 A+JA;"1+ &A@N14;A =@A"4"U&
09A&'2 '@A;+ &A;AA1&1;
09A&'- &A@N14;A 9F 31@J4"13
09A&'. @1A4H &A;AA1&1;
09A&'C A+J1@434;A A;+ 3AH13 =@9&949;
09A&', 3AH13 A;+ +43@4'U49; &A;AA1&1;
09A&'7 &A@N14;A @131A@"2
C. HUMAN RESOURCE MANAGEMENT
09A&"1 3@A1A4" 2U&A; @139U@"1 &A;A;A1&1;
09A&"2 9@AA;4SA49; +1J1H9=&1;
09A&"- H1A+1@324= A;+ "2A;A1 &A;AA1&1;
09A&". 2U&A; @139U@"1 +1J1H9=&1;
09A&"C HA'9U@ H1A43HA49; A;+ 4;+U3@4AH @1HA49;3
09A&", =1@F9@&A;"1 &A;AA1&1;
09A&"7 4;1@;A49;AH 2U&A; @139U@"1 &A;AA1&1;
D. INTERNATIONAL BUSINESS
09A&+1 4;1@;A49;AH &A@N14;A
09A&+2 1R=9@ &A;AA1&1;* =@9"1+U@1 A;+ +9"U&1;A49;
09A&+- 4;1@;A49;AH @A+1 H9A434"3
09A&+. 4&=9@ &A;AA1&1;* =@9"1+U@1 A;+ +9"U&1;A49;
09A&+C AH9'AH F4;A;"1 A;+ F9@1R &A;AA1&1;
09A&+, 4;1@;A49;AH &A@N14;A @131A@"2
09A&+7 4;+4A A;+ D9@H+ @A+1
21
E. ENTREPRENEURSHIP & FAMILY BUSINESS MANAGEMENT
09A&11 1;@1=@1;1U@324= &A;AA1&1;
09A&12 "@1A4J4K* 4;;9JA49; A;+ 1;@1=@1;1U@324=
09A&1- ;1D J1;U@1 "@1A49; A;+ &A;AA1&1;
09A&1. +K;A&4"3 9F 4;+4A; FA&4HK 'U34;133
09A&1C FA&4HK 'U34;133 3U""13349;* H1A+1@324= A;+ "9;FH4" @139HU49;
09A&1, F4;A;"4AH &A;AA1&1; 9F FA&4HK 'U34;133
09A&17 3@A1A4" 99H3
F. SYSTEMS MANAGEMENT
09A&F1 1;1@=@431 @139U@"1 =HA;;4;A
09A&F2 N;9DH1+A1 &A;AA1&1;
09A&F- 39FDA@1 =@9<1" &A;AA1&1;
09A&F. 39FDA@1 =@9"133 &A;AA1&1;
09A&FC 1-"9&&1@"1
09A&F, 9'<1" 9@41;1+ A;AHK343 A;+ +134A; D42 U&H
09A&F7 +AA &4;4;A A;+ DA@129U34;A A==H4"A49;3 4; 'U34;133
G. OPERATIONS AND TECHNOLOGY MANAGEMENT
09A&A1 9=1@A49;3 &9+1H4;A A;+ 34&UHA49;
09A&A2 9AH IUAH4K &A;AA1&1;
09A&A- 3U==HK "2A4; 4;1A@A49; A;+ &A;AA1&1;
09A&A. &A;AA1&1; 9F @:+ A;+ 4;;9JA49;
09A&AC 1"2;9H9AK &A;AA1&1;
09A&A, =@9<1" &A;AA1&1;
09A&A7 34R 34A&A
22
DETAILED SYLLABI
09GM10$ BASIC ACCOUNTING
(C+u(0" F).l*)*+(0$ M0%F%T>l)6)! 3 M(%M%P%P)&'5u!)(#
INTRODUCTGON TO BASGC ACCOUNTGNG$ &eaning of Accounting- +efinition and ob!ectives
;eed for Accounting- 4nternal and e(ternal users of accounting information-'ranches of Accounting -
Accounting 4nformation system - Accounting "ycle M Accounting "once%ts* "onventions and =rinci%les#
(,)
INTRODUCTION TO BALANCE SHEET $he "or%orate 'alance 3heet M Format of 'alance sheet M
'alance 3heet as %er com%any la$ and anne(ure to it M Aenerally Acce%ted Accounting =rinci%les
(.)
BASIC ACCOUNTING CYCLES5 <ournal - Hedger and rial 'alance M "lassification of 1(%enditure and
@ecei%ts M "a%ital and @evenue @ecei%ts and 1(%enditure - +eferred @evenue 1(%enditure
(.)
FINAL ACCOUNTS$ =re%aration of rading* =rofit and Hoss Account - =re%aration of 'alance 3heet (.)
ACCOUNTING POLICIES ON DEPRECIATION$ &ethods of +e%reciation- =rocess of "om%utation
=roblems
(2)
T+*)l 20
REFERENCES 5
1# Ambrish Au%ta* EFinancial Accounting for &anagementF* first edition* =earson 1ducation* 200C#
2# Asho0 3ehgal* +ee%a0 3ehgal EFundamentals of Financial AccountingF* fifth edition*a(&anns*200,
-# 'hattacharya A N EFinancial Accounting for business managersF* third edition* %rentice-hall of 4ndia*200,
.# Au%ta A E Financial Accounting for &anagementF* first edition* =earson education*2006
C# &ahes$ari 3#;* Financial Accounting* fourth edition* Ji0as =ublications*2007
09GM11$ BUSINESS MATHEMATICS
(C+u(0" F).l*)*+( $ D(%:%S"55H>)(#
=robability M 3tatistical and classical* 3ummation and %roduct rule* 'ayeTs theorem* A%%lications in 1&J
calculations and ris0 calculations* decision ma0ing under ris0
(-)
=robability distributions- binomial* =oisson and normal distributions- sim%le a%%lications in business
situations
(.)
4nde( numbers- Has%ayres* =aascheTs* FischerTs* Jalue inde( numbers for quantity and %rice- a%%lications
in business
(2)
"entral tendencies-mean* median* mode* dis%ersion-standard deviation* mean deviation* range* coefficient
of range* coefficient of variance- a%%lications in business situations
(2)
=ercentages-a%%lications in %rofit and loss calculations* discount calculations (2)
Annuities* sin0ing fund* 1&4 calculations (-)
+ifferentiation-a%%lications in ma(ima and minima* marginal cost/revenue* average cost/revenue and
elasticity of demand calculations
(2)
+ecision ma0ing under uncertainty- &a(ima(* &a(imin* Ha%lace* &inima( regret criterion# (2)
T+*)l 20
REFERENCES$
1# @ichard 4 Hevin* +avid 3 @ubin* E3tatistics for &anagementF* =rentice 2all of 4ndia* 7
th
edition* 2000
2# E;umbers Auide- 1ssentials of 'usiness ;umeracyF* he 1conomist* =rofile 'oo0s Htd* 2001
-# Navitha &* ;arendra 'a!e U @ 3* EA e(t 'oo0 of 'usiness &athematicsF* Anmol =ublications =vt# Htd* 1996
.# 3harma < N* E'usiness 3tatisticsF* =earson 1ducation* 200-
C# 3rivatsava* 3aila!arego* E3tatistics for &anagementF* ata &cgra$ hill =ublishing com%any* ;e$ +elhi* 2006#
09GM12$ INDIAN BUSINESS LEADERS
(C+u(0" F).l*)*+($ M(%R%N%A2*> S)&5)(#
3tudents $ill be as0ed to conduct intervie$s $ith business leaders# hey $ill be required to ma0e a %resentation about
the leadershi% qualities that they have observed among the leaders#
2-
"ommunication 5 +efinition* =rocess of communication (-)
Forms of communication (-)
;onverbal "ommunication (-)
"ommunication in 9rgani)ation and its im%ortance (-)
'arriers to "ommunication and gate$ays to overcome (-)
Histening 30ills (.)
3tyle and one in Hanguage
(-)
Fundamental Driting echniques (2)
Audience Analysis (2)
4ntercultural "ommunication (2)
=resentation 30ills (12)
T+*)l 40
REFERENCES$-
1# "ourtland H 'ovee* <ohn J hill and &u0esh "haturvedi* E'usiness "ommunication odayF* =earson 1ducation* 9
th
edi#* 2006#
2# &ary 1llen Auffy* E'usiness "ommunication5 =rocess : =roductF* homson 3outh-Destern* -
rd
edi#* 2002#
-# &athu0utty & &oni%%ally* E'usiness "ommunication 3trategiesF* ata &cAra$ 2ill* 7
th
edi#* 200C#

09GM14$ ECONOMICS FOR MANAGERS
(C+u(0" F).l*)*+(0 $ D(%H%R)!)& I M0%G*) S(/)*0)&-Gu"0* F).ul*=#
I&*(+'u.*+& *+ E.+&+!.0$ &eaning and "once%ts M he economics of effective management# (.)
D"!)&' )&' Su11l= A&)l=00$ he demand function M Ha$ of demand M y%es of demand M 1lasticity of
demand M +emand forecasting M 3u%%ly M =rice +etermination#
(,)
P(+'u.*+& )&' C+0* A&)l=005 he =roduction function M =roduction and "osts under alternative @eturns to
3cale M he "ost function M "ost-'enefit Analysis#
(,)
P(+7* A&)l=005 =rofit &a(imi)ation M Aame heory and 3trategic 'ehaviour# (,)
M)(5"*0 )&' C+!1"**+&5 &ar0et 3tructure M =erfect "om%etition M &ono%oly M &ono%olistic "om%etition M
9ligo%oly
(,)
P(.&6$ =rice +iscrimination M =ricing of goods and services M 'asic %ricing strategies# (,)
Bu0&"00 D".0+&0 )&' G+/"(&!"&*$ ;ational 4ncome M 4nflation M +eflation M 'usiness "ycle - Aovernment
=olicies and @egulations#
(,)
T+*)l 40
REFERENCES$
1# 2#"raig =eterson and D#"ris He$is* E&anagerial 1conomicsF* =earson 1ducation* 4nc#* 200C
2# &ichael @# 'aye* E&anagerial 1conomics and 'usiness 3trategyF* &c#Ara$ 2ill 4nternational 1dition* 200,
-# imothy "#A# Fisher and @obert A# Daschi0* E&anagerial 1conomics M A Aame heoretic A%%roachF*
@outledge* Hondon and ;e$ Kor0* 2002
.# =e%all +#<# @ichards and ;orman A* E4ndustrial 9rgani)ation5 "ontem%orary heory and =racticeF* 3outh-
1astern* homson Hearning* 2002
09GM19$ 8UANTITATIFE TECHNI8UES
(C+u(0" F).l*)*+(0 $ D(%:%S"55H>)( I M0%R%Su2)*>)#
4ntroduction M a%%lication of quantitative techniques M methodology of quantitative a%%roach M determining the
nature of the %roblem M formulation of mathematical model M validation of model M solution and im%lementation
(-)
Hinear =rogramming M Formulation* gra%hical method* 3im%le( method* 'ig & method M duality M sensitivity analysis
Ma%%lication in management - com%uter solution of H= %roblems#
(10)
09GM1-5 COMMUNICATION AND PRESENTATION TECHNI8UES
(C+u(0" F).l*)*+(0 $ M0%C%S(6)=)*>( D"/ I
M0%R%D""1) I M0%C%H)(&(Gu"0* F).ul*=#
2.
rans%ortation and assignment models M trans%ortation %roblems M ;orth-$est corner solution* Heast cost* JA&*
&odi method M +egeneracy M 2ungarian &ethod M 3alesman routing %roblem M a%%lication in management M
"om%uter solution of = %roblems
(7)
3equencing M sequencing of UnT !obs and U2T machines M UnT !obs and U-T &achines (C)
;et$or0 models M =1@ M "=& M analy)ing the =1@ net$or0 M critical %ath method M crashing M ime-cost
o%timi)ation
(7)
@e%lacement theory M @e%lacement of items that deteriorate gradually M re%lacement of items that fails suddenly M
Arou% re%lacement
(2)
Daiting line models M structure of $aiting line system M single server M=oisson queuing models M 4nfinite ca%acity M
com%uter based %roblem solving
(-)
3imulation M Formulation* running and %erformance a%%raisal of simulation models M sim%le %roblems in queuing
and demand %roblems M "om%uter based %roblem solving
(-)
T+*)l 40
REFERENCES$
1# 2amdy A#aha* E9%erative @esearch M An 4ntroductionF* =earson 1ducation* ;e$ +elhi* 7
th
1dition* 200.
2# 'arry @ender* @al%h &# 3tair <r#* EIuantitative Analysis for &anagementF* =earson 1ducation* ;e$ +elhi* 9
th
edition*
200,#
-# <aisan0ar 3* EIuantitative echniques for &anagementV* 1(cel 'oo0s =vt# Htd* ;e$ +elhi* 200C#
.# 3rivastava U N* 3henoy A J* 3harma 3 "* EIuantitative echniques for &anagerial +ecisionsF* ;e$ Age
4nternational =vt# Htd#* 2
nd
edition*2002#
C# Hevin* @#4#* @ubin* +* Iuantitative a%%roaches to &anagement* &cAra$ 2ill "o# Htd* C
th
edition*1962#
,# Anderson* 3$eeny and Dilliams* Iuantitative methods for 'usiness* homas 3outh $estern* 2007#
7# 'ernard D# aylor 444* 4ntroduction to &anagement 3cience* =earson education* 2006#
09GM16$ ORGANISATIONAL BEHAFIOUR
(C+u(0" F).l*)*+(0$ D(%R%C(0>&)/"&, M(%R%:)6)2""/)& I D(%N%R)! Cu!)(#
I&*(+'u.*+& *+ OB$ &eaning : 4m%ortance of 9' M 2istorical +evelo%ment : "ontributing +isci%lines (-)
P"(0+&)l*= M its determinants : attributes
E!+*+&)l I&*"ll6"&." )&' A+(5 F)lu"0
(C)
E!1l+=!"&* ("l)*+&0>1 )&' *>" 10=.>+l+6.)l .+&*().* (2)
M+*/)*+& - 'asic "once%ts* &otivation heories* =roblems in &otivation (C)
L")'"(0>1 - heories of leadershi%* Headershi% styles and effectiveness (C)
G(+u1 D=&)!.0$ y%es of Arou%s* Arou% ;orms and "ohesiveness5 Arou% @oles# (.)
O(6)&H)*+&)l Cul*u(" - 1lements* "ulture and =erformance* merging organi)ational cultures* changing
and strengthening culture#
(.)
O(6)&H)*+&)l C>)&6" - Forces for change force field analysis model O(6)&H)*+& D"/"l+1!"&* (.)
A+(5 S*("00 - "auses and consequences M 3tress co%ing strategies (.)
C)0"0 (.)
T+*)l
REFERENCES$
1# &c 3hane Jon Alino$ and @adha 3harma* E9rganisational 'ehaviourF* ata &c Ara$ 2ill* Fourth
1dition* 2006#
2# 3te%hen = @obbins* E9rganisational 'ehaviourF* =rentice 2all (4ndia) =vt# Htd#* ;e$ +elhi* 1-
th
1dition*
2009#
-# Nreitner @obert* Ninic0i * Angelo* E9rgansiational 'ehaviourF* 4r$in 4nc#* 4llinois* 2
nd
1dition* 200,#
.# 2ellriegel* E9rgansiational 'ehaviourF homson Hearning* 1
st
edition* 200C
C# 4vancevich* E9rgansiational 'ehaviourF ata &c Ara$ 2ill* 7th 1dition* 200,#
40
09GM1;$ MANAGEMENT ACCOUNTING
2C
(C+u(0" F).l*)*+(0 $ M(%M%P%P)&'5u!)(, M0%D%C)/*) I M(%P%F)()')()2)&#
MANAGEMENT ACCOUNTING5 &eaning M ;ature and 3co%e M Functions M Himitations M ;eed M Financial
Accounting vs# &anagement Accounting
(2)
FINANCIAL STATEMENTS ANALYSIS5 "haracteristics M limitations - @atio Analysis (4ncluding +u%ont
&odel)5 4nter%retation#
(6)
CASH FLOA STATEMENT5 A3 - Format M +ifference bet$een "ash flo$ and Fund flo$ - &eaning of a
cash flo$ statement M classification of cash flo$s M =re%aration and 4nter%retation of "ash Flo$ 3tatement
(,)
COST ACCOUNTING5 &eaning and ob!ectives M classification -+irect "ost - 9verheads M "ost 3heet (.)
BUDGETARY CONTROL5 y%es of budgets M echniques for 'udgeting M "ash 'udget M Functional
'udgets - Fle(ible 'udgets M =re%aration and 4nter%retation M Sero 'ased budgeting
(,)
STANDARD COSTING AND FARIANCE ANALYSIS (,)
MARGINAL COSTING5 "ost-Jolume =rofit Analysis M 'rea0 1ven %oint - A%%lication of marginal costing
techniques to managerial decision ma0ing
(.)
TARGET COSTING I ABC COSTING $ "once%ts and a%%lications (.)
T+*)l .0
REFERENCES$
1# "olin +rury* E&anagement and "ost AccountingF* 3i(th 1dition# homson Hearning* 2007#
2# 2orngreen* 3undem* 3tratton* E4ntroduction to &anagement AccountingF* hirteenth 1dition* =earson
=ublications*200,
-# Nhan & K : <ain = N* E&anagement AccountingF* Fourth 1dition* ata &cAra$-2ill* ;e$ +elhi* 2007#
.# Heslie A#1ldenburg* 3usan N#Dolcott* E"ost &anagementF* First edition* <ohn Diley : 3ons* ;e$ Kor0*
200C
C# =aresh 3hah*F &anagement AccountingF First 1dition* 9(ford university %ress*2009
09GM1@$ PERSONALITY DEFELOPMENT D I
(C+u(0" F).l*)*+( $ D(%R%N)&')6+1)l#
his course %rovides the s%ace and time for students to understand more about themselves# 3tudents are ta0en to out
bound activities as %art of this course# hey are given e(ercises that 0indle creativity* intros%ection and self-enhancing
e(ercises# 3ome e(am%les of e(ercises include clay modeling* recycling of $aste materials and ma0ing useful %roducts
out of them* %ersonal mirroring etc#
09GM21$ MANAGEMENT INFORMATION SYSTEM
(C+u(0" F).l*)*+(0$ M0%R%Su2)*>) I Gu"0* F).ul*=#
Foundation conce%ts M "om%onents of an 4nformation 3ystem M @esources M Activities (.)
y%es of 4nformation 3ystem M 9%erations 3u%%ort 3ystems M &anagement 3u%%ort 3ystems M 9ther classifications
M 3uccess and Failure $ith 4
(.)
3trategic uses of 4nformation echnology M @ole of 4 in @e-engineering M 'uilding Nno$ledge "reating "om%any (.)
+ata @esource &anagement M &anaging +ata @esources M +atabase &anagement A%%roach M +atabase
3tructures
(.)
elecommunications and ;et$or0s M he ;et$or0ed 1nter%rise M 'usiness value of 4ntranet* 1(tranet* 4nternet M
y%es of elecommunication ;et$or0s
(2)
Functional 'usiness 3ystems M &ar0eting M &anufacturing M 2uman @esource M Accounting M Financial
&anagement 3ystems M "ross Functional 1nter%rise ools for 1nter%rise collaboration
(.)
1nter%rise e- 'usiness 3ystems M "ustomer @elationshi% &anagement M 1nter%rise @esource =lanning M 3u%%ly
"hain &anagement
(.)
1-commerce 'usiness &odels : "once%ts- echnology infrastructure M 1lectronic =ayment 3ystems (.)
+ecision 3u%%ort 3ystems M Dhat if Analysis M 3ensitivity Analysis M 143 M N&3 - Artificial 4ntelligence echnologies
in 'usiness M 1(%ert 3ystems
(.)
2,
+evelo%ing 'usiness/4 strategies and solutions M 3ystems +evelo%ment life cycle M =rototy%ing M 3ystem
Analysis M 3ystems +esign M 4m%lementation
(.)
Alobal &anagement and 4nformation echnology M &anaging 43 function M Alobal 4 &anagement
(2)
otal
.0
REFERENCES$
1# <ames A 9 'rien* Aeorge & &ara0as* E&anagement 4nformation 3ystemsF* ata &cAra$ 2ill 1dition* 3eventh
1dition* 2007
2# Nenneth " Haudon* <ane =#Haudon* E&anagement 4nformation 3ystemsF* =earson 1ducation* enth 1dition* 2006
-# 1ffy 9)* E&anagement 4nformation 3ystemsF* "engage Hearning* 2006
.# 3te%hen 2aag* &aeve "ummings* Amy =hilli%s* E&anagement 4nformation 3ystemsF* ata &cAra$-2ill =ublishing
"om%any Himited* 3i(th 1dition* 2006
C# = <ose%h* 3 <* 3an!ay &oha%atra* E&anagement 4nformation 3ystems in Nno$ledge 1conomyF* =24 Hearning
=rivate Himited* 2009
,# 1frem A#&allach* E+ecision 3u%%ort and +ata Darehouse 3ystemsF* ata &cgra$ M 2ill* 200-#
09GM22$ FINANCIAL MANAGEMENT-I
(C+u(0" F).l*)*+(0 $D(%S%S%S>)&*>)5u!)(, M0%D%C)/*)#
H(0
FINANCIAL MANAGEMENT$ An 9vervie$ M ;ature : 3co%e - Finance Functions - Aoals of Financial
&anagement - Financial &anagerTs @ole -Agency =roblems* Agency "ost
(.)
SOURCES OF FINANCE5 Hong term finance -9rdinary shares* @ight 4ssue of 1quity shares* =reference
3hares* +ebentures* erm Hoan* Asset 'ased Financing-2ire %urchase* Heasing* Jenture "a%ital
Financing# 3hort term finance - rade "redit* 'an0 "redit* 'ill +iscounting* "ommercial %a%er#
(.)
INDIAN FINANCIAL SYSTEM (2)
TIME FALUE OF MONEY $ "once%t - Future Jalue- =resent Jalue M 3ingle cash flo$s* Annuity*
Uneven cash flo$s* &ulti =eriod* "ontinuous and 4nfinite M @ule of 72 : @ule of ,9* nominal Js# @eal
interest rate (Dith a%%lication of s%readsheets)
(6)
TIME FALUE OF MONEY$ (A11l.)*+&0#$ 'onds Jaluation And Kield - Jaluation of =reference
3hares -Jaluation of 9rdinary 3hares M single gro$th : multi%le stage model# @eal time a%%lications#
(,)
COST OF CAPITAL$ "once%t -+etermining "om%onent "ost of "a%ital -Deighted Average "ost of
"a%ital -Deighted &arginal "ost of "a%ital
(,)
TOTAL
-0
1# Nhan &#K# : <ain =#N#* EFinancial &anagementF M e(t* =roblem and cases* Cth edition* ata &cAra$-2ill* ;e$
+elhi* 2006#
2# &yers 'realey* E=rinci%les of "or%orate FinanceF* 1ighth 1dition* ata &cAra$-2ill* ;e$ +elhi*2007
-# =andey 4&* EFinancial &anagementF* ;inth 1dition* Ji0as =ublishing 2ouse = Htd* 200C
.# =rasanna "handra* EFinancial &anagementF* 3i(th 1dition#* ata &cAra$-2ill* ;e$ +elhi* 200.
C# @oss 3#A* Desterfield @#D* <ordan '#+* EFundamentals of "or%orate FinanceF* 1ighth 1dition* ata &cAra$-2ill*
;e$ +elhi* 2006
,# Janhorne <"* EFinancial &anagement and =olicyF* t$elfth edition* =earson 1ducation*2007
27
09GM2-$ RESEARCH METHODS - I
(C+u(0" F).l*)*+(0 $ M0%F%T>l)6)!, M(%C%A(ul R)2)& I D(%:%S"55H>)(#
2istorical =ers%ectiveness of @esearch in &anagement M &eaning* ty%es and ob!ectives of management
research
(-)
;ature : 3co%e of @esearch in &anagement (-)
+efining the research %roblem M Formulation of research %roblem (-)
4dentification and selection of %roblems in &anagement (.)
@esearch design and e(%erimental design in &anagement (.)
&ethods of data collection (.)
S".+&')(= ')*) .+ll".*+& $
a) @ole of secondary data in management research
b) 3ources of secondary data
c) Himitations of secondary data
(.)
P(!)(= ')*) .+ll".*+&$ 8u)l*)*/" I O<0"(/)*+& R"0")(.>
=rimary data-collection techniques
a) Iualitative @esearch echniques
1) Focus Arou%s
2) +e%th 4ntervie$s
-) =ro!ective echniques
b) 9bservation @esearch echniques
(C)
P(!)(= ')*) .+ll".*+& 5 3urvey @esearch5 =rimary data-collection methods (-)
M")0u("!"&* I S.)l&6 T".>&Ju"0
a) &easurement in @esearch
b) 'asic 3caling echniques5 ;ominal M 9rdinal - 4nterval - @atio
c) &easuring Attitude 5 "om%arative @ating 3cale - ;on "om%arative - @ating 3cale
d) 4temi)ed @ating 3cale
e) &eaning : @elationshi% of @eliability : Jalidity#
(-)
3am%ling heory5 'asis of sam%ling* 3am%ling =rocess* ty%es of sam%ling M %robability : non %robability
sam%ling
(2)
T+*)l 40
REFERENCES $
1# Alrec0 = H and @ober & 3ettle* Ehe 3urvey @esearch 2andboo0F* 2
nd
ed#* 4r$in =ublishing "om%any* "hicago* 199C
2# +avis +uane and @ober ' "osen)a* settle* E'usiness @esearch for +ecision &a0ingF* -
rd
1d#* Dads$aorth
=ublishing "om%any* "alifornia* 199-
-# Nidder H 2* E@esearch &ethods in 3ocial @elationsF* 2olt 3aunders 4nternational* ;e$ Kor0* 1961
.# 3edhu A & and 3ingh A* E@esearch &ethodology in 3ocial 3ciencesF* 2imalaya =ublishing 2ouse* 'ombay* 1960
C# Nothari " @* E@esearch &ethodologyF* 2
nd
1d#* Dish$a =ra0ashan* ;e$ +elhi* 1990

09GM24$ MARCETING MANAGEMENT-I
(C+u(0" F).l*)*+(0 $ D(%D%Su'>)()& R)/&'()& I D(%R%S4)!=&)*>)&#
2rs
4ntroduction M a%%roaches to the study of mar0eting M mar0eting management M %hiloso%hies of mar0eting
management - the mar0eting tas0 M goals of mar0eting systems#
10
Aathering information and 3canning the &ar0eting 1nvironment +emogra%hic 1nvironment M 1conomic
1nvironment M 1cological 1nvironment M echnological environment M %olitical environment M cultural
environnent#

"reating customer value* satisfaction* and loyalty#
6
"onsumer mar0ets and buying behaviour5 buying %o%ulation M buying decision M buying %artici%ants M buying
influences M buying %rocess# Analysing business mar0ets
,
+evelo%ing mar0eting strategies and %lans#
&ar0et segmentation argeting and =ositioning* &ar0eting &i(#

+ealing $ith com%etition#
,
26
T+*)l -0
REFERENCES 5
1# =hili% Notler and Aary Armstrong* E=rinci%les of &ar0etingF*12
th
1dition* =rentice 2all of 4ndia* 2006
2# Au%ta " '* @a!an ;air ;* E&ar0eting &anagementF 3ultan "hand : sons 2009
-# Notler =hili%* Neller N H* Noshy* <ha E&ar0eting &anagementF* 1-
th
1dition* =rentice 2all of 4ndia* ;e$ +elhi* 2009
.# &ichael <# 1t)el* 'ruce <#Dal0er and Dilliam <#3tanton* E&ar0etingF* &cAra$-2ill* 2006
C# J#3#@amas$amy* 3# ;ama0umari* E&ar0eting &anagementF* .
th
1dition* &acmillan 2009
09GM29$ HUMAN RESOURCE MANAGEMENT
(C+u(0" F).l*)*+(0 $ M(%R%:)6)2""/)& I D(%N%R)! Cu!)(#
N)*u(" )&' S.+1" +7 Hu!)& R"0+u(." M)&)6"!"&*$ &eaning and +efinition of 2@&* 9b!ectives and Functions
of 2@&* 2@& in a "hanging 1nvironment* @ole of Alobali)ation in 2uman @esource &anagement
(.)
Hu!)& R"0+u(." Pl)&&&6$ <ob analysis M <ob descri%tion M <ob s%ecification - "om%etency =rofiling
@ecruitment M 4nduction M 3election M =lacement
(.)
(.)
A)6" )&' S)l)(= )'!&0*()*+&$ =rinci%les and techniques of $age fi(ation* !ob evaluation* incentive schemes (.)
P"(7+(!)&." A11()0)l$ =rocess* &ethods* factors that distort a%%raisal* methods to im%rove %erformance*
=erformance A%%raisal Js# =otential A%%raisal
(.)
T()&&6 )&' D"/"l+1!"&*$ =rinci%les of Hearning* 9b!ectives* y%es and &ethods of raining
M)&)6"!"&* '"/"l+1!"&*$ &eaning* 3co%e and 9b!ectives
(.)
A+(5 "&/(+&!"&* )&' .+&'*+&0 +7 "!1l+=!"&* D 7)*6u" D 0)7"*= D )..'"&* 1("/"&*+& )..'"&* (".+('
I&'u0*()l R"l)*+&0
(.)
(.)
I&*"(&)*+&)l HRM $ &odel* variables that outline differences bet$een local and international 2@& a%%roaches to
42@&* Hin0ing 2@& to international e(%ansion strategies#
(.)
C)0"0

(.)
T+*)l
40
REFERENCES$
1# J#3#=# @ao U2uman @esource &anagement- e(t and "asesT 3econd 1dition* 1(cel 'oo0s* 2007
2# +essler* Aary and 'i!u Jar00ey* 2uman @esource &anagement 11
th
ed# =earson 1ducation 4nc (4ndia)* 2009
-# As$atha%%a N* E2uman @esource &anagement M e(t and "asesF* ata &cAra$ 2ill* 2006
.# +ecen)o A# +avid and @obbins =# @obbins* E2uman @esource &anagementF* <ohn Diley and 3ons* 4nc* &A* 7
th
edition* 200.
C# +o$ling* =eter#<* Delch* +enice 1* 4nternational 2uman @esource &anagement* 1(cel 'oo0s (homson learning)*
.
th
edition* 2007#
09GM26$ PERSONALITY DEFELOPMENT D II
(C+u(0" F).l*)*+( $ D(%R%N)&')6+1)l#
his module builds on =ersonality +evelo%ment "ourse M 1# Dhile &odule-1 focused on e(ercises that focused on an
individual* this module focuses more on team $or0 and grou% dynamics# 3tudents are ta0en through e(ercises li0e "hain
@eaction* 1roding 4sland etc#
09GM-1 $ MANAGERIAL COMMUNICATION
(C+u(0" F).l*)*+(0 $ M0%C%S(6)=)*>( D"/ I Gu"0* F).ul*=#
Driting business letters and +evelo%ing messages (.)
29
;eutral and =ositive messages (-)
;egative messages (.)
=ersuasive messages (-)
3trategies for successful 'usiness and Arou% meetings (C)
&emos* notice* agenda and minutes documentation (,)
Driting @e%orts and =ro%osals (C)
4ntervie$ing 5 y%es* stages* s0ills for intervie$er and 4ntervie$ee (.)
;egotiation =rocess (2)
"ase =resentation (.)
T+*)l 40
REFERENCES$
1# @eymond J Hesi0ar : &arie 1 Flatley* E 'asic 'usiness "ommunicationF* ata &cAra$ 2ill* 10
th
edi#* 2006#
2# "ourtland H 'ovee* <ohn J hill and &u0esh "haturvedi* E'usiness "ommunication odayF*
=earson 1ducation* 9
th
edi#* 2006#
-# Nitty 9 Hoc0er : 3te%hen Nyo Nac)marc0* E'usiness "ommunicationP 'uilding "ritical 30illsF* ata
&cAra$ 2ill* -
rd
edi#* 2007#
09GM-2$ RESEARCH METHODS D II
(C+u(0" F).l*)*+(0 $ M(%C%A(ul R)2)& I D(%:%S"55H>)(#
D"0.(1*/" S*)*0*.0 M &easures of "entral endency* &easures of +is%ersion* Frequency distribution (.)
U&/)()*" T"0*&6$ =rocedures for testing hy%othesis* 3elected hy%othesis tests M S ests* t test* chi
square
(7)
B/)()*" 0*)*0*.0$ =arametric tests M S test M +ifferences bet$een mean test M +ifference bet$een
mean A;9JAM "orrelation Analysis
(7)
N+& 1)()!"*(. T"0*0$ "hi 3quare est of 4nde%endence* N3 test* &ann-Dhitney- U test* 3ign test* ND
test and Friedman test#
(,)
Mul*/)()*" A&)l=00 T".>&Ju"0 M &ulti%le @egression* Factor analysis* "luster Analysis* "on!oint
analysis* +iscriminant Analysis
(,)
P(+."00&6 )&' )&)l=00 +7 ')*)$ =rocessing 9%erations M =roblems in %rocessing M ty%es of analysis (,)
I&*"(1("*)*+& )&' ("1+(* 4(*&6$ &eaning and techniques of inter%retation M significance of re%ort $riting
M different ty%es and ste%s in re%ort $riting
(.)
T+*)l 40
REFERENCES$
1# Alrec0 = H and @ober & 3ettle* Ehe 3urvey @esearch 2andboo0F* 2
nd
ed#* 4r$in =ublishing "om%any* "hicago* 199C
2# Alan 3ha$* E&ar0eting @esearchF* 2
nd
ed#* homson Hearning* 9hio* 2002
-# @a!endra ;argund0ar* E&ar0eting @esearchF* ata &cAra$ 2ill* ;e$ +elhi* -
rd
edition* 2006
.# ;andago%al* Arul ra!an and Jive0* @esearch &ethods in 'usiness* 1(cel 'oo0s* 2006#
C# "#@#Nothari* @esearch &ethods- &ethods : echniques* ;e$ Age 4nternational =ublishers* 2
nd
edition* 200C#
,# ;aresh N# &alhotra* &ar0eting research- An a%%lied orientation* Cth edition* =earson education* 200,
09GM--$OPERATIONS MANAGEMENT
(C+u(0" F).l*)*+(0 $ D(%M%T%T>)6)()2)&, D(%N%F/"5 I D(%R)'>)5(0>&)&(Gu"0* F).ul*=#
"once%t of 9%erations &anagement M "haracteristics of &anufacturing 3ector and 3ervice 3ector M
1volution of 9%erations &anagement disci%line M "once%ts and "alculations of =roductivity - =roductivity
im%rovement measures#
(C)
"once%t of otal Iuality &anagement M NA4S1; M =hiloso%hies of +eming* <uran and "rosby M 3tatistical
=rocess "ontrol M "once%t of Acce%tance 3am%ling
(C)
+emand forecasting M &oving Averages* 1(%onential smoothing* rend %ro!ections* @egression and (,)
-0
"orrelation Analysis
<ob =roduction* &ass =roduction* 'atch =roduction* "ontinuous =rocessing* 3%ecial =ro!ects M &a0e or
'uy +ecisions
(.)
Hocation Analysis M "entre of Aravity &ethod* Factor @ating &ethod* Hocational 'rea0even Analysis &ethod (C)
=roduct Hayout* =rocess Hayout and "ellular Hayout M Hine 'alancing (C)
&aterials @equirement =lanning (&@=)- Aggregate =roduction =lanning* Aantt "harts* 3equencing and
3cheduling
(,)
&ethod 3tudy* Dor0 &easurement* Jalue Analysis* "once%ts of Hean =roduction* <ust-in-time* Nanban (.)
T+*)l 40
REFERENCES$
1# Hee <# Nra!e$s0i and Harry =# @it)man* E9%erations &anagement-3trategy and AnalysisF* 6
th
ed# =earson 1ducation*
2006#
2# 2ei)er < and @ender '* E9%erations &anagementF* =rentice 2all ;e$ <ersey* 6
th
edition* 2007#
-# "hase @ '* Aquilano ; < and @oberts F @* E=roduction and 9%erations &anagement5 (&anufacturing and
3ervices)F* ata &cAra$ 2ill* ;e$ +elhi* 1999#
.# &ar0 A# Jonderembse and Aregory =# Daite* E9%erations &anagement E* <ohn Diley : 3ons(Asia) =vt Htd* 200,#
09GM-4-FINANCIAL MANAGEMENT II
(C+u(0" F).l*)*+( $ D(%S%S%S>)&*>)5u!)(#
H(0
FINANCING DECISION
"a%ital 3tructure - Financial Heverage - 9%erating Heverage M combined leverage - Analy)ing alternative
financial %lans - "once%ts and =roblems#
"a%ital 3tructure heories
(,)
INFESTMENT DECISION $ "a%ital 'udgeting +ecisions - 1valuation of "a%ital 'udgeting -discounted :
;on discounted "ash Flo$s &ethods M =roblems
(10)
DIFIDEND DECISION
+ividend theories
+ividend =olicy M9b!ectives 9f +ividend =olicy M =ractical "onsideration 4n +ividend =olicy - 'onus
issuesM 3toc0 s%lits M @everse s%lits M 3hare buy-bac0 - @ight issue
(.)
AORCING CAPITAL MANAGEMENT$ =rinci%les and "once%ts of Dor0ing "a%ital M 9%erating "ycle
-+eterminants 9f Dor0ing "a%ital -=olicies For Financing "urrent Assets- 1stimation of o%erating cycle
and $or0ing ca%ital requirement - @eceivables &anagement * 4nventory &anagement : "ash
&anagement
(6)
FALUE BASED MANAGEMENT$ 1conomic Jalue Added (1JA) (2)
TOTAL -0
1# 'righam F 1* E Financial &anagementF* third edition* =rentice hall*2007
2# +amodaran As$ath* E"or%orate Finance-theory and %racticeF* 3econd 1dition# <ohn Diley : sons (Asia) =vt#
Htd#* 3inga%ore* 2002
-# =ale%u* 2ealy and 'ernard* 'usiness Analysis and Jaluation 5 Using Financial statement* - edition* "engage
=ublication* 200.#
.# &egginson 3mart Aitman* E "or%orate FinanceF* first edition* "engage %ublications*2007
C# =andey 4 &* EFinancial &anagementF* ;inth 1dition* Ji0as =ublication*2006
09GM-9-MARCETING MANAGEMENT-II
2rs
-1
(C+u(0" F).l*)*+(0 $ D(%D%Su'>)()& R)/&'()& I D(%R%S4)!=&)*>)&#
=roduct %lanning and %olicy M ne$ %roduct develo%ment M %roduct life cycle M '"A &atri( M =roduct
branding* brand %ositioning* =ac0aging and service#
(C)
+esigning and managing services#
=ricing M setting of %rice M initiating %rice changes M res%onding to %rice changes M discount structure#
(C)
&ar0eting channel and %hysical distribution M channel design M "hannel management M channel
modification M retailing M $holesaling#
(,)
+esigning and managing integrated mar0eting communications# (,)
4ntroduction to advertisement* sales %romotion and %ublic relations* %ublicity* %ersonal selling* direct
mar0eting and 1lectronic mar0eting
(,)
a%%ing into global mar0ets#
(2)
T+*)l -0
REFERENCES 5
1# =hili% Notler and Aary Armstrong* E=rinci%les of &ar0etingF*12
th
1dition* =rentice 2all of 4ndia* 2006
2# Au%ta " '* @a!an ;air ;* E&ar0eting &anagementF 3ultan "hand : sons 2009
-# Notler =hili%* Neller N H* Noshy* <ha E&ar0eting &anagementF* 1-
th
1dition* =rentice 2all of 4ndia* ;e$ +elhi* 2009
.# &ichael <# 1t)el* 'ruce <#Dal0er and Dilliam <#3tanton* E&ar0etingF* &cAra$-2ill* 2006
C# J#3#@amas$amy* 3# ;ama0umari* E&ar0eting &anagementF* .
th
1dition* &acmillan 2009
09GM-6$ INTERNSHIP3SEMINAR
(C+u(0" F).l*)*+( $ D(%R%N)&')6+1)l#
+uring the third trimester* the students have to $or0 in an organi)ation for a minimum of 10 hours %er $ee0# he ob!ective
is to give the student the basic e(%osure to ho$ an organi)ation functions#
Alternatively %art time students have to %re%are a study %resentation on contem%orary issues in management and %resent
the seam before a %anel of e(aminers#
09GM44 FRENCH LANGUAGE
(C+u(0" F).l*)*+( $ M0%M"(l& S)()> S!+&#
U&*K 0
Hes ob!ectifs communicatifs
saluer
demander W quelquTun comment il sTa%%elle
dire comment on sTa%%elle
faire com%rendre quTon nTa %as com%ris quelque chose
demander dTX%eler* %eeler
-2
Hes ob!ectifs linguistiques
!e mTa%%elleY
les sons du franZais
4nterculturel
tu ou vous
1t %our vous* cTest quoi la France
U&*K 1
Hes ob!ectifs communicatifs
saluer* %rendre congX
se %rXsenter* %rXsenter quelquTun
demander et donner lTidentitX W quelquTun
affirmer* nier
Hes ob!ectifs linguistiques
les articles dXfinis
les %ronoms su!ets
verbes5 [tre* en -er au %rXsent
la nXgation
les nombres de 0 W ,9
les nationalitXs
les %rofessions
4nterculturel
bises* gestes ou %ognXe de main\
Ha France* un %ays de contrastes
U&*K 2
Hes ob!ectifs communicatifs
aborder quelquTun
tXlX%honer
situer* se situer dans lTes%ace
acheter un billet de train
Hes ob!ectifs linguistiques
verbes avoir* aller* %artir* venir* %rendre au %rXsent
lTarticle dXfini et indXfini
lTad!ectif interrogatif quel
le genre et le nombre du nom et de lTad!ectif
lTinterrogation
%rX%ositions et adverbes de lieu
les nombres de 70 W lTinfini
les trans%orts en commun
4nterculturel
communique 5 %as si facile ]
France* 1uro%e* rXgions
U&*K -
Hes ob!ectifs communicatifs
situer dans le tem%s
fi(er un rende)-vous
donner son em%loi de tem%s
Hes ob!ectifs linguistiques
le %ronom on
lTe(%ression de la quantit
le %ronom on
lTe(%ression de la quantitX
lTad!ectif %ossessif
verbes 5 finir* faire
les verbes %ronominau(
les verbes en -ever
lTheure
lTalimentation
4nterculturel
--
[tre W lTheure
les bons moments de la !ournXe
U&*K 4
Hes ob!ectifs communicatifs
inviter quelquTun
acce%ter* refuser une invitation
situer dans le tem%s
situer dans lTes%ace
%arler de la famille
dXcrire son logement
Hes ob!ectifs linguistiques
le %assX com%osX avec [tre et avoir
verbes 5 savoir* vouloir et %ouvoir
le futur %roche
les %ronoms toniques
la famille
le calendrier
le logement
4nterculturel
invite* f[ter* souhaiter
vive la f[te
Htd#* ;e$ +elhi 200C
09GM49$ :APANESE LANGUAGE
(C+u(0" F).l*)*+( $ M0%C>*() R)/#
:LPT L"/"l 4
otal +uration5 100 contact hours (in trimesters 2* - and .)
Frequency of instruction5 2hours/day* t$ice a $ee0
"ourse 9utline5
At Hevel .* the students $ill learn
the basic elements of grammar
0no$ around ,00 $ords
$ill have the ability to engage in sim%le conversation
he course consists of 2C lesson modules in addition to an introductory orientation session and a
class on %honetics# he students $ill be evaluated as a %art of their mid term and end term
e(aminations in each trimester besides internal class evaluation#
REFERENCES$
&inna no ;ihongo 1lementary e(t boo0 (@oma!i 'an) =ublished by - A "or%oration#
09GM46$ HINDI
(C+u(0" F).l*)*+($ M(%B)l)*>)&')1)&#
hree tenses - =ast* =resent Future
2o$ to &a0e a 3entence
&ain Jerbs
=ronouns
"onversational 2indi
-.
06GM41 - INTERNATIONAL BUSINESS
(C+u(0" F).l*)*+(0 $ D(%C(0>&)/"& Mu*>)> I M(%A&)&' Su<()!)&)&#
AH9'AH43A49;5 Dhat is globali)ation\ he emergence of global institutions M +rivers of globali)ation M
&anaging in the global mar0et %lace
(-)
;A49;AH +4FF1@1;"13 4; =H944"AH 1"9;9&K5 introduction M =olitical systems M 1conomic 3ystems M
Hegal 3ystems- 4m%lications for managers M 4ndia 1merges5 &acro 'usiness 1nvironment* Jision -2020 - &icro-
Hevel 9%%ortunities and "hallenges - Alobal =o$er in 4nformation echnology - 4ndiaTs cost and quality advantage
- "onstraints that %ull bac0 4ndiaTs surge
(C)
21 "UHU@AH FA"9@ 4; 4;1@;A49;AH 'U34;1335 Dhat is "ulture\ M Jalues And ;orms - 3ocial
"ulture - @eligious and 1thical 3ystems - 4slamic 'an0ing in =a0istan M Hanguage M 1ducation - "ulture and
Dor0%lace M 4m%lications for &anagers
(-)
4;1@;A49;AH @A+1 219@K5 An 9vervie$ of rade heory M &ercantilism - Absolute Advantage -
"om%arative Advantage - 2ec0scher-9hlin theory - =roduct Hife "ycle heory - ;e$ rade heory - =orters
diamond
(,)
=9H44"AH 1;J4@9;&1; 9F AH9'AH 'U34;1335 4nstruments of rade =olicy - he "ase for Aovernment
4ntervention M +evelo%ment of the $orld trading system M 4m%lications for managers
(-)
21 3@A1AK 9F 4;1@;A49;AH 'U34;1335 4ntroduction - 3trategy and the Firm M Alobal e(%ansion*
%rofitability and %rofit gro$th - =ressures of cost reduction and local res%onsiveness - 3trategic "hoices -
4nternational 3trategy
(C)
"9;@9H A;+ 9@AA;4SA49; 9F 4;1@;A49;AH 'U34;1335 9rgani)ational Architecture -
9rgani)ational 3tructure - "ontrol 3ystems and 4ncentives M =rocesses M organi)ational culture - 3ynthesis5
3trategy and Architecture
(C)
1;@K 3@A1AK A;+ 3@A1A4" AHH4A;"135 'asic 1ntry +ecisions - 1ntry &odes M 3electing an entry
mode M Areenfield venture or acquisition - 3trategic Alliances
(.)
"U@@1; 433U13 A;+ "A31 +43"U3349;35 Di%ro Htd#- he ne$ face of global com%etition M Auan(i 5ies
hat 'ind M he @ise of FinlandTs ;o0ia M &J Aoes Alobal $ith a Hocal Accent M +iebold - A +ecade of
organi)ational "hange at Unilever M
(,)
TOTAL 40
e(t 'oo05
"harles D#H# 2ill and Arun N#<ain* E4nternational 'usiness M "om%eting in the Alobal &ar0et%laceF* ,
th
1dition* ata
&cAra$-2ill Htd#* 2006#
REFERENCES$
1# &ichael @ ")in0ota* 4400a A @on0ainen* &ichael 2 &offett and 1ugene 9# &oynihan* E Alobal 'usinessF* 2
nd
ed#* he
+ryden =ress* 1996
2# @ic0y D Ariffin and &ichael D =astay* E4nternational 'usiness (A &anagement =ers%ective)* E Addison M Desley
=ublishing "om%any* 199,#
-# +onald A 'all and Dendell N &c "ulloch <r#* E 4nternational 'usiness ( he "hallenge of Alobal "om%etition)F* 4r$in
&cAra$ 2ill* ,
th
ed#*199,
09GM91$ INDIAN ETHOS AND FALUES
(C+u(0" F).l*)*+( $ M(%R%N%A2*> S)&5)(#
I&')& M+'"l +7 M)&)6"!"&*$ Dhat does 'harat mean\ 4ndian Dor0 1thos* 4ndian 2eritage and Dealth M
its =roduction* "onsum%tion and +istribution#
E*>.0 )&' F)lu"0$ Jalues* Dhy Jalues\ Dhat is 1thics\ rans-cultural 2uman Jalues in &anagement
=ractice and 1ducation* @elevance of values in &anagement* ;eed for Jalues in Alobal "hange M 4ndian
%ers%ective#
-C
L")'"(0>1 F)lu"05 2olistic A%%roach in +ecision &a0ing* 3ecular and 3%iritual Jalues in &anagement*
=ersonal Aro$th and Hessons from Ancient 4ndian 1ducational 3ystems* 3cience and 2uman Jalues*
Headershi% e(am%les M Ning <ana0a* <esus "hrist* =ro%het &ohammed etc#
S1(*u)l*=, )0 ) .+&*",* 7+( Bu0&"00 L")'"(0>1$ 1volution of Headershi% "onte(ts* 3%irituality as the
1merging "onte(t for 'usiness Headershi%#
T+*)l
REFERENCES$
1# "ha0raborty 3 N* EFoundations of &anagerial Dor0 M "ontributions from 4ndian houghtF* 2imalaya
=ublishing 2ouse* +elhi* 1996#
2# =ru)an* =eter* =ru)an &i00elsen* Nirsten* &iller* +ebra* &iller* Dilliam* EHeading Dith Disdom5
3%iritual-based Headershi% in 'usinessF* 3age =ublications* 2007
-# 'eth <ones* Haurie* E <esus "19 5 Using Ancient Disdom for Jisionary Headershi%F, 2y%erion* 199,
.# &iller* Dilliam "* &iller* +ebra @* E3%irituality5 he 1merging "onte(t of 'usiness Headershi%F* Alobal
+harma "enter* 2006
C# ;andago%al* @* E4ndian Jalues and 'hagavad Aita for &anagerial 1(cellenceF ("ha%ter on
E&anagement odayF)* 2imalaya =ublishing 2ouse* 200-
09GM92 $CORPORATE STRATEGY
(C+u(0" F).l*)*+(0 $ D(%R%N)&')6+1)l I M0%D%C)/*)#
he strategic &anagement =rocess (2)
+evelo%ing a strategic vision and mission - setting ob!ectives - crafting a strategy - the factors that
sha%e a com%any strategy - lin0ing strategy $ith ethics#
(-)
he methods of industry and com%etitive analysis (2)
4dentifying strengths and $ea0nesses - 4dentifying e(ternal o%%ortunities and threats - strategic cost
analysis and value chains analysis
(-)
he five generic com%etitive strategies - com%etition strengths and $ea0nesses - vertical integration (-)
&ulti-country com%etition - global com%etition ty%es of international strategies# (2)
3ingle business strategy - diversification strategy - multi financial diversification# (-)
1valuation of diversification strategy - industry attractiveness - business unit - strategic analysis (-)
'uilding core com%etencies - &atch organisation structure to strategy - strategic advantage# (-)
Hin0ing budgets to strategy - creating strategy su%%ortive %olicies and %rocedures - su%%ortive re$ard
system
(-)
'uilding a strategy su%%ortive cor%orate culture - e(isting strategic leadershi% (-)
T+*)l -0
REFERENCES$
1# Arthur A hom%son <r* A< 3tric0land 444* <ohn 1 Aamble : Arun N <ain* E"rafting and 1(ecuting 3trategyF* 1.
th
edition* ata &cAra$-2ill* ;e$+elhi* 2007
2# =earce 44<A and @obinson @'* E3trategic &anagementF* 9
th
edition* ata &cAra$-2ill* ;e$ +elhi* 2007
-# <en0ins &* Ambrosini J and "ollier ;* EAdvanced 3trategic &anagementF* 2
nd
edition* =algrave &ac&illan*
2007
.# &icheal 1 =orter* V"om%etitive Advantage of ;ationsV* &acmillan =ress Htd#* Hondon* 1991#
C# &ichael 1 =orter* E"om%etitive 3trategy5 echniques for Analy)ing 4ndustries and "om%etitorsF* he Free
=ress* ;e$ Kor0* 200.#
09GM9-$ CORPORATE SOCIAL RESPONSIBILITY
(C+u(0" F).l*)*+(0 $ D(%R%N)&')6+1)l I M0%D%C)/*)#
"or%orate 3ocial @es%onsibility M 1volution M &eaning : +efinition M Arguments for and against "3@ M
+rivers : 'arriers M 3ta0eholder engagement - 3co%e of "3@
4 >(0
3trategic "3@ M 4ntegration of "3@ into the strategy and culture of the firm M com%etitive advantage :
cor%orate %hilanthro%y M 3ocially @es%onsible 4nvestment - Frame$or0 for strategic "3@ M 1#3#"#3
Frame$or0
6 >(0
"3@ 4nitiatives M y%es M Avenues available M =artnering for "3@ M @ole of ;A9Ts - "3@ in 4ndian and
Alobal conte(t
4 >(0
4m%lementing "3@ M @ole of management and em%loyees M Financing for "3@ activities M ime frame for 9 >(0
-,
im%lementation M =erformance measures M 1valuation and im%rovement
"3@ re%orting M ;eed M @egulations M ri%le 'ottom Hine a%%roach M 3ustainability @e%orting M Alobal
@e%orting 4nitiative M Alobal "om%act M 3ocial Accounting M other standards (AA1000* 3A6000* 43A1)
9 >(0
1merging areas and trends in "3@ M 'usiness/ 3ocial /1nvironmental/ @egulatory 2 >(0
3elected "ase studies and 'est %ractices of "3@ in 4ndian and Alobal environment 4 >(0
T+*)l H+u(0 -0 >(0
REFERENCES$

1# Dilliam ' Derther* E3trategic "or%orate 3ocial @es%onsibility5 3ta0eholders in a Alobal 1nvironmentF* 3age
=ublications* 200,
2# =hili% Notler and ;ancy Hee* E"or%orate 3ocial @es%onsibility5 +oing the most good for your com%any and your
causeF* <ohn Diley and 3ons 4nc* 200C
-# 3teiner : 3teiner* E'usiness* Aovernment and 3ocietyF* 1leventh 1dition* &c#Ara$-2ill 4nternational* 200,
.# Andre$ "rane* +ir0 &atten and Haura < 3%ence* E"or%orate 3ocial @es%onsibility5 @eadings and cases in a
global conte(tF* @outledge* 2009
C# 3avit) AD and Deber N* Eri%le 'ottom HineF* <ossey M'ass* 200,
09GM61$ EMERGING TRENDS IN MANAGEMENT
(C+u(0" F).l*)*+( $ D(%R%N)&')6+1)l#
3tudents $ill be offered a selection of courses in 1merging rends in &anagement# hey $ill have to ta0e
these courses in the third* fourth and fifth trimesters (- modules) of the &'A %rogramme
he courses are as follo$s5
- &odules are offered in - streams (Finance* &ar0eting : 2uman @esource) over a %eriod of -
trimesters# 3tudents can choose a mi( of the modules and $ill be evaluated for their %erformance
in all the - modules#
(10B10B
10)
T+*)l -0 HOURS -0
0@GM62 ENFIRONMENT MANAGEMENT
(C+u(0" F).l*)*+( $ Gu"0* F).ul*=#
ENFIRONMENTAL MANAGEMENT$ Fundamentals - 3ustainable +evelo%ment* 4m%lications of human
%o%ulation gro$th* Himits to gro$th* 1nvironment and 'usiness 3chools
(2)
ENERGY MANAGEMENT$ Fundamentals - fossils Fuels use* 1nergy %roduction and trade* 1nergy
'alance#
(2)
NON-CONFENTIONAL ENERGY$;uclear* 3olar =o$er &ar0et* Dind =o$er5 1cosystem "once%ts - 'asic
"once%ts and their a%%lication in 'usiness* 4ndustrial 1cology and @ecycling 4ndustry#
(-)
ENFIRONMENTAL MANAGEMENT SYSTEM$ 1&3 3tandards* 439 1.000# 1nvironmental Auditing#
"learance/=ermissions for establishing industryP 1nvironmental &anagement : Jaluation - 1nvironmental
Accounting 1conomics - environmental a(es 3hifts* Areen Funding#
(-)
"or%orate &ergers* 1nvironmental 1thics - 1nvironmental &anagement - rade and 1nvironmental
&anagement* +ebt and 1nvironment* AA / D9 =rovisions - 1nvironmental Ha$s - =atents* 4=@s#
(.)
@ole of ;A9^s - =4H - =ollution : Daste &anagement - Air* Dater* Hand =ollution* rades in Dastes -
Dater* Forest : 'iodiversity &anagement - Dater @esources* +am : heir roleP Forest =roducts and rade
@ole of 'iodiversity in 4nternational radeP A%%roaches "or%orate 1thics* 'io-ethics#
(,)
T+*)l 20
R"7"("&."0 $
1# Uberoi ; N* E1nvironmental &anagementF* 1(cel 'oo0s* A-.C* ;araina =hase - 1* ;e$ +elhi* 2000#
-7
2# =andey A ;* E1nvironmental &anagementF* Ji0as =ublishing 2ouse* ;e$ +elhi* 1997
-# &ohanty 3 N* E1nvironment : =ollution Ha$ &anualF* Universal Ha$ =ublishing* A Narnal @oad* ;e$ +elhi* 199,
.# 2arley ;ic0* E1nvironmental 1conomicsF* &acmillan 4ndia Htd#* Ansari @oad* ;e$ +elhi* 1997
C# Nolstad "harles +* E1nvironmental 1conomicsF* 9(ford University =ress* 2000#
09GM6--MANAGERIAL SCILLS
(C+u(0" F).l*)*+(0 $ Gu"0* F).ul*=#
3tudents $ill be required to undergo %ractical sessions in business and social etiquette# 3tudents $ill be assessed based
on a %ractical assessment session#
MA:OR ELECTIFE STREAMS
3@1A& A5 F4;A;"1
09GMA1$ PRO:ECT APPRAISAL I FINANCE
(C+u(0" F).l*)*+( $ M0%G*) S(/)*0)& (Gu"0* F).ul*=#
INTRODUCTION TO PRO:ECT MANAGEMENT$ 4m%ortance M y%es* Features M =ro!ect life cycle#
=ro!ect %lanning - =re-requisities of a successful %ro!ect im%lementation# &anagement Actions - 4nvestment
returns -"or%orate strategy#
(2)
FINANCIAL EFALUATION$ 1valuation and use of hurdle rates - cash flo$s for %ro!ect a%%raisal
-4nvestment evaluation using ca%ital budgeting techniques M @is0 analysis in "a%ital budgeting - "ases -
=ro!ect rating 4nde(
(C)
MATHEMATICAL MODELLING FOR MULTIPLES PRO:ECTS, CONSTRAINTS AND OPTIONS $
&athematical echniques for %ro!ect evaluation M ;et$or0 technique for =ro!ect &anagement - &ulti%le
%ro!ects and constraints
(2)
Jaluation of real o%tions M o%tion to delay* e(tend* abandon %ro!ects and the o%tion to change the out%ut or
%roduction methods#
(C)
PRO:ECT APPRAISAL BY FINANCIAL INSTITUTIONS $ echnical* "ommercial* financial and managerial
a%%raisal - 1conomic and environment a%%raisal - 3ocial cost benefit analysis - =re%aration of =ro!ect
(.)
-6
re%ort
FINANCING OF PRO:ECTS$ Financing of =ro!ects M @aising finance in domestic mar0et and 4nternational
mar0ets - 4nfrastructure financing - a( %lanning $hile financing for %ro!ects
(7)
CONTEMPORARY ISSUES IN PRO:ECT APPRAISAL$ =ro!ect evaluation in non-%rofit sector - &ergers
and acquisitions - =ro!ect management %rinci%les by =ro!ect &anagement 4nstitute M U3A -
=ro!ect &anagement 3oft $ares
(C)
T+*)l -0
REFERENCES $
1# Aardiner = +* E=ro!ect &anagement5 a strategic %lanning a%%roach F*First edition =algrave &cmillan* Hondon*200C
2# Aido and "lements* E3uccessful %ro!ect managementF* second editionP hom%son south-$estern* 200-
-# &i0e Field and Haurie Neller* E=ro!ect &anagementF* 3econd edition* hom%son 'usiness %ress* 2002
.# ;icholas < & * E=ro!ect &anagement for business and technologyF* 3econd edition* =earson 1ducation* 2007
C# =rasanna "handra* E=ro!ects M =lanning* Analysis* Financing* 4m%lementation and @evie$F* 3i(th edition* ata
&cAra$ 2ill*200,
REFERENCES$
1# @eilly F N* 'ro$n* E4nvestment analysis and =ortfolio &anagementF* 3eventh edition* +ryden =ress* 200C
2# 'halla J N* E4nvestment &anagementF* Fourteenth edition* 3ultan "hand and sons*2006
-# +onald 1#Fischer and @onald <#<ordan* E3ecurity Analysis and =ortfolio &anagementF* 3i(th edition* =earson
1ducation* 200C
.# =rasanna "handra* E4nvestment Analysis and =ortfolio &anagementF* hird edition* ata &cAra$ 2ill* 200C
C# 'odie 'ySvi* Nane Ale(* &arcus <# Alan and &ohanty =itabus* E4nvestmentsF* ,th edition* ata &cAra$ 2ill* ;e$
+elhi* 200,#
09GMA-$ FINANCIAL SERFICES
(C+u(0" F).l*)*+( $ D(%F%S(/'=)#
"once%t and 1volution of Financial 3ervices (2)
Financial 4nstitutions $ith reference to ;'F"s - &eaning* @egulations* =olicies and =ractices (2)
Heasing* 2ire =urchasing and "onsumer Finance (-)
2ousing Finance (2)
Jenture "a%ital Financing (2)
Factoring* Forfaiting and 'ills +iscounting (2)
3ecuriti)ation (2)
3toc0 'ro0ing* +e%ositories* "redit @ating (-)
&utual Funds (2)
4ntermediary 3ervices in ;e$ 4ssue &anagement (.)
=ersonal Finance and Dealth &anagement 3ervices (2)
&icro Finance 4nitiatives and &odels
(2)
'=9 in Finance
(2)
T+*)l -0
REFERENCES $
1# Nhan & K* E Financial 3ervicesF* Fourth edition*ata &cAra$ 2ill* 2006
2# =atha0 ' J* E4ndian Financial 3ystemF* First edition* =earson 1ducation Htd* 200-
-# 3asidharan 3 N*Ale( &athe$s* EFinancial 3ervices and 3ystemF* First edition* ata &cAra$
2ill*2006
.# J#A# Avadhani* E&ar0eting of Financial servicesF* hird revised edition* 2imalaya =ublishing com%any* 2006
C# 'hole H &* EFinancial institutions and mar0etsF* Fourth edition* ata &cAra$ 2ill*200C
09GMA4$ INTERNATIONAL FINANCE
(C+u(0" F).l*)*+( $ D(%S%C)(*>5"=)& (Gu"0* F).ul*=#
4ntroduction to 4nternational Finance M global trade* "a%ital movements and 4nternational finance (2)
-9
4nternational &onetary 3ystem M 1(change @ate regimes M 1uro%ean Union (.)
4nter-ban0 +eals *+,
Foreign 1(change &ar0et M Foreign 1(change mar0et in 4ndia M Futures* 9%tions and 3$a%s *5,
1(change rate +etermination (.)
;e$ 4nstrument in 4ndian mar0ets such as F@As* "a%s and collars (.)
2edging* s%eculation and &anagement of transaction e(%osure M translation e(%osure M &anagement of
o%erating e(%osure
(,)
3hort term financial management in a multinational cor%oration M 4nternational financial mar0ets and
instruments M Hong term borro$ing in 4nternational financial mar0ets
*2,
T+*)l -0
REFERENCES$
1# Avadhani J A E 4nternational FinanceF* 3i(th edition* 2imalaya %ublishing house*200,
2# <eevanandam#"* Foreign 1(change and @is0 &anagement* enth edition* 3ultan "hand : 3ons* ;e$ +elhi* 2007#
-# Hevi & +* E4nternational FinanceF* Fourth edition* @outledge =ublishers* 2007
.# 9brien <* 4nternational FinanceF* 3econd edition* 9(ford university %ress* 2007
C# 3ha%iro A "* &ultinational Financial &anagement* 3i(th edition* =rentice 2all* ;e$ +elhi* 2001#
09GMA9 $ BUSINESS TABATION
(C+u(0" F).l*)*+( $ Gu"0* F).ul*=#
PUBLIC FINANCE DREFENUES I EBPENDITURE D REFENUES $ 4ntroduction to ta(es M "once%ts :
y%es M 1ffects of a(ation on =roduction* distribution : consum%tion M Federal Financial 3ystem5
+istribution of revenue bet$een "entral and 3tate# Finance "ommissions M @ole and Functions M Fiscal
=olicies M 'udgets - a( evasion : a( Avoidance
(6)
INCOME TAB LAA$ +efinitions M "once%t of 4ncome* =revious year* Assessment year* residential status#
2ead of 4ncome M 4ncome from 'usiness* "a%ital gains M "arry for$ard and set off losses M 1(em%tions and
deductions M Assessment M advance ta( M a( deduction at source
(C)
CORPORATE TABES$ "hargeability (2)
CENTRAL EBCISE LAA$ "hargeability M 3co%e and basis of duty- classification and valuation of goods M
out %ayment M clearance of goods
(C)
CENTRAL SALES TAB $ 3co%e M 4nter state sale M sale in course and im%ort of e(%ort (C)
CUSTOMS LAA $ Hevy* e(em%tions and collection of customs M customs clearance of im%ort and e(%ort
"argo
(C)
T+*)l -0
REFERENCES$
1# +atey J 3* E4ndirect a(esF* a(mann Allied 3ervices =vt#Htd#*;e$ +elhi* seventeenth edition* 200,
2# +in0ar =agare* E'usiness a(ation- 4ndirect ta(F 3eventh edition* 3ultan "hand and 3ons =ublishers*200C
-# Aovindan* E 4ndirect ta( made easyF* Fouth edition* "# 3itaraman : "o =vt# Htd#* 200.
.# Hal A A* ;itin J* E4ncome ta( and central sales ta(F* first edition* =earson education*200-
C# 3inghania J N* E3tudents Auide to 4ncome-ta(F* hirty-fourth edition* a(mann Allied 3ervices =vt Htd* ;e$ +elhi*
2007#
09GMA6 $ BANCING AND INSURANCE
(C+u(0" F).l*)*+(0 $ B)&5&6 D Gu"0* F).ul*= I I&0u()&." D M(%M%P%P)&'5u!)(#
4ntroduction to 'an0ing in 4ndia - 9rgani)ation : 3tructure of 'an0s M @ights and liabilities of 'an0er :
customer
(-)
"or%orate 'an0ing 3ervices M =rivate 'an0ing 3ervices M =ersonal 'an0ing 3ervices - Universal 'an0ing (-)
Financial 3tatements of 'an0s M off 'alance 3heet 4tems - &easuring and 1valuating 'an0 =erformance M
"A&1H &odel
(-)
@is0 &anagement in 'an0s M y%es of @is05 "redit @is0* &ar0et @is0* 9%erational @is0- @is0 &anagement
3ystems
(-)
Asset Hiability &anagement in 'an0s M 'A31H ;orms - "a%ital adequacy ;orms - Hending =olicies M
&anaging 'an0s 4nvestment =ortfolio and Hiquidity =osition
(-)
=rofitability %lanning - =rudential ;orms for Assets (-)
4nsurance M &eaning* ;ature : 3ignificance5 @is0 M @is0 &anagement M 4dentification - &easurement M
+iversification
(2)
.0
4nsurance @egulation M 4@+A (2)
Hife 4nsurance M =rinci%les M "ases (2)
Aeneral 4nsurance5 &arine M Fire M Automobile 4nsurance M 2ome 4nsurance M&edical 4nsurance M 3ocial
3ecurity - @etirement =lans - "ases
(-)
+e%osit : "redit 4nsurance (2)
'ancassurance (1)
T+*)l -0
REFERENCES$
1# E'an0ing =roducts : 3ervicesF* 44'* a(mans* ed 200.
2# E4nsurance =roducts : 3ervicesF* 44'* a(mans* ed 2007
-# =eter 3# @ose * E"ommercial 'an0ing &anagementF* &cAra$ 2ill 2igher 1ducation* 1dition five * 2002
.# 3cott 1# 2arrington : Aregory @#;iehaus* E@is0 &anagement : 4nsuranceF* ata &cAra$ 2ill =ublishing "om%any
Himited* 3econd edition* 200.
C# riashmann* 2ayt @ 1* E@is0 &anagement and insuranceF* t$elfth edition*200C
09GMA;- F&)&.)l D"(/)*/"0
(C+u(0" F).l*)*+(0 $ M(%M%P%P)&'5u!)(#
H(0
I&*(+'u.*+& $ +erivatives- y%es MFunctions and @is0s of +erivative mar0ets-@is0s associated $ith
+erivatives M 2istory and 1volution of +erivative &ar0et#-Utility of +erivatives M &yths of +erivatives
(2#
F+(4)('$ For$ard contract - "once%t- "lassification of For$ard contracts- For$ard rading mechanism
M Assum%tions M +etermination of =rice/ Jalue of For$ard contracts-=ay off For$ard contract M =roblems
(4#
Fu*u("0$ Futures contract- For$ard Js Futures M Advantages M =layers in the futures mar0et M y%es of
&argin Mrading mechanism of Futures contract- @ole of clearing house M 3ettlement %rocedures M3toc0
4nde( futures M4nterest rate futures Mcurrency futures- =ricing of futures contract M "ash and carry
a%%roach
(6#
O1*+&0$ 9%tions- y%es- =ay off Hong call : =ut- 3hort "all : =ut M 4n the money MAt the money M out of
the money M9%tion %ricing models 5ime value M 4ntrinsic value MJolatality- y%es - 'inomial model- 'lac0
schools model-9%tion Aree0s- 9%tion "alculator M-9%tion trading strategies M1(cel $or0sheet
calculations -1(ercises
(@#
S4)1$ y%es- 5 4nterest rate s$a%- "urrency s$a% MJaluation of s$a%s (6#
A'/)&."' F&)&.)l D"(/)*/"0$ 3$a% o%tions M4nterest rate collars-;on standard American o%tions (4#
1# L;"F& +erivatives &oduleF* ;31 =ublication +e%artment * "hennai
2# +on & "hance * E An 4ntroduction to +erivatives : @is0 &anagementF *hom%son 3outh $estern =ublication *
200.
-# <ohn " 2ull * E9%tions* Futures and other derivatives E* =rentice 2all 4nternational 1ditions * 3i(th 1dition *200,
.# Francesa aylor * E&astering +erivatives &ar0ets 5 A 3te%-'y-3te% Auide to the =roducts*
A%%lications and @is0sF* =earson =ublication -/e*2007
C# 333 Numar*F Financial +erivativesF* =rentice 2all of 4ndia =ublication* 1
st
1dition*2007
STREAM B$ MARCETING
09GMB1$ ADFANCED MARCETING PRACTICUM
(C+u(0" F).l*)*+( $ D(%R%S4)!=&)*>)&#
@ural &ar0eting M Understanding @ural 1nvironment* @ural &ar0et overvie$* @ural consumer* =rocess
in rural mar0ets* @ural M Urban dis%arities M "ase 3tudy
(,)
Agricultural &ar0eting M 4ntroduction to Agribusiness &ar0eting* Agricultural &ar0eting in a &ulti-;ational
1nvironment* Agricultural +evelo%ment M "ase 3tudy
(,)
F&"A 4ndustry M F&"A &ar0ets* F&"A Js 4ndustrial &ar0eting* Aggressive &ar0eting and "om%etition
in the 4ndustry M "ase 3tudy
(,)
=harmaceutical 4ndustry M 2ealth care mar0eting* overvie$ of the %harmaceutical mar0eting %ractices*
1thical as%ects of =harma mar0eting* +irect to customer mar0eting M "ase 3tudy
(,)
echnology =roducts M echnology and 4nnovation* mar0et measurement* demand forecasting and the
related %roduct develo%ment %rocess for high-technology firms M "ase 3tudy
(,)
T+*)l -0
.1
REFERENCES$
1# Aitha 3 2eggde* EA%%lied &ar0etingF* 1(cel 'oo0s* ;e$ +elhi* 2006
2# Nrishnama "* @ama0rishnan* E@ural &ar0eting5 e(t and "asesF* =earson 1ducation* +elhi 2002
09GMB2 $ BRAND MANAGEMENT
(C+u(0" F).l*)*+( $ M(%C%A(ul R)2)&#
he 'rand5 definition* conce%t* brand image and imagery* brand %ersonality* brand %ersonification* brand
identity* brand %ositioning
(7)
'rand Heveraging5 brand equity* brand e(tensions* brand re%ositioning* brand benefits* brand value# (C)
'randing 'uilding5 "onsumer %roducts* consumer durables* services* rural* commodities* cor%orate
brand building* retail branding
(9)
'rand success5 strategic success* %roduct success* brand associations* creating a brand niche (,)
Alobal 'randing* Alobal 'rands* Alobal 'rand =lanning system* Alobal 'rand Headershi%* "ross-
"ountry 3ynergy#
(-)
otal -0
REFERENCES$
1# Aa0er +* E'uilding 3trong 'randsF* Free =ress* ;e$ Kor0* 2002
2# 2offer* Naferer <* E3trategic 'rand &anagementF* 2
nd
ed#* Nogan =age* ;e$ +elhi* 200.#
-# &oorthi K H @* E'rand managementF* Ji0as =ublications 2ouse =vt# Htd#* &umbai* 200-#
.# @ies A H* rout <* E=ositioning the battle of the mindF* Darner 'oo0s* ;e$ +elhi* 196,
C# 3engu%ta 3* E'rand =ositioningF* ata &cAra$ 2ill* ;e$ +elhi* 200-#
09GMB- $ MARCETING OF SERFICES
(C+u(0" F).l*)*+( $ M(%:%:+0>u) S"l/)5u!)(#
4ntroduction to 3ervices &ar0eting - 1volution of the 3ervice 3ector "haracteristic of 3ervices* &ar0eting
im%lications* 3ervice "lassification and - service mar0eting mi(#
(C)
"onsumer behaviour and services M 1valuation of consumer^s +issatisfaction and 3ervice %erce%tion and
their im%lication for mar0eters#
(2)
=eo%le5 Understanding the role of the fifth =* 4nternal &ar0eting* 4nvesting in %eo%le for 3trategic 3ervice
Advantage#
=rocess5 @ole and 3tructure of 3ervice %rocess* &anaging +emand and "a%acity* Understanding =atterns
of +emand for 3ervices* +emand &anagement 3trategies#
=hysical 1vidence5 =hysical 1vidence and 3ervice 3co%e* ty%es of =hysical evidence and their &ar0eting
4m%lication* &anaging =hysical evidence strategic advantage#
(C)
=roduct5 "once%t of the service %roduct* "ore angibles and Augmented %roduct* Understanding su%%orting
and Facilitating 3ervices* +evelo%ing the 3ervice =roduct#
(2)
3ervice Iuality5 4ssues and "once%t of 3ervice Iuality* dimensions of 3ervice Iuality* managing 3ervice
Iuality#
(.)
3egmentation argeting and =ositioning of 3ervices5 3egmentation of the mar0et for services* =ositioning
through the value-chain* =ositioning alternatives#
(-)
=ricing 5 Understand "ost com%onents of %rice* =ricing techniques and 3trategies* =rice 'undling As a
conce%t* consumer 1(%ectations and the %ricing decision#
(2)
=romotion5 Ney issues in 3ervices %romotion* Dord-of-mouth* %ublic @elations and 4mage &anagement*
=romotional ools and "am%aign =lanning#
(2)
+istribution and "ustomer 3ervice5 +istribution and "ustomer 3ervice* "hannels for 3ervices* @ole of
4ntermediaries* Hocation +ecisions and Franchising#
(2)
3ervices 3trategies5 4dentification of "ritical 3uccess Factors for develo%ing 1ffective 3ervices 3trategies# (-)
.2
T+*)l
-0
REFERENCES$
1# @avishan0ar* E3ervices &ar0eting5 he 4ndian %ers%ectiveF* 1(cel 'oo0* ;e$ +elhi* 2002#
2# Jalarie A Seithaml : &ary <o 'itner* E3ervices &ar0etingF* 2
nd
edition* ata &c Ara$ 2ill* 2001#
-# @oland @ust* Anthony < Sahori0* imothy H Neiningham * E3ervice &ar0etingF* Addison Desley Hongman*
1999#
.# <ohn 1 A 'ateson and N +ouglas 2offman* E&anaging 3ervices &ar0eting - e(t and @eadingsF* he +ryden
=ress* 1999#
C# 2elen Doodruffe* E3ervices &ar0etingF* &acmillan 4ndia Htd#* ;e$ +elhi* 1997
,# 2arsh Jerma* E&ar0eting of 3ervicesF* Alobal 'usiness =ress* ;e$ +elhi * 199.
7# =ayne* E1ssence of 3ervice &ar0etingF* =rentice 2all of 4ndia* ;e$ +elhi* 199,#
09GMB4 $ RETAIL MANAGEMENT
(C+u(0" F).l*)*+( $ D(%D%Su'>)()& R)/&'()&#
4ntroduction and 9vervie$# (2)
'uilding and 3ustaining @elationshi%s hrough "ustomer Jalue5 'asic =rinci%les of Aood @etailing M
"reate "ustomer Jalue M "ustomer "om%laints 1-tailing* Hife 3tyle &ar0eting#
(-)
3trategic =lanning in @etailing5 @etail 3trategy M &ission MAoals M "ustomer M &ar0eting &i(* =ositioning# (.)
9$nershi% and 3trategy &i(5 "ategory by 9$nershi%* y%e of 3tore* 3trategy &i(* ;on store 3ales*
3ervice Js =roduct @etailing* 1(istence of +e%artmental 3tores# Dheel of @etailing - "once%t M 'enchmar0
for =erformance M raditional 3u%ermar0ets#

(,)
@etail Atmos%herics* 1stablishing and &aintaining a @etail 4mage5 1lements of @etail Atmos%herics M
+esign 4nteriors* 1(terior* Hayout* +is%lay* +Xcor
(-)

+evelo%ing and 4m%lementing &erchandising =lans 4nformation on rends* 1fficient and 9%timal &i(*
+e%th and Didth of Assortment* @educed 4nventory "osts and 3toc0 out* "ategory &anagement#

(.)
@etail =ricing* Advertising and =romotion#
30ills* raining* "om%ensating* &otivating the @etail 1m%loyees* 3"& in @etailing#
(-)
Feasibility 3tudy on 3etting (Hocating) ;e$ @etail Unit# (2)
otal -0
REFERENCES$
1# Hevy &* E@etailing &anagementF ata M &cAra$ 2ill* +elhi* 200.#_
2# =radhan* 3$a%na* E@etailing &anagement M e(t and casesF* ata M &cAra$ 2ill* +elhi* 200C
-# 9gden @ : 9gden * E4ntegrated @etail &anagementF Diley 4ndia =vt# Htd* ;e$ +elhi* 200,#
.# Deit) ' A* =andit A E@etail &anagementF* ,
th
1dition ata M &cAra$ 2ill* +elhi* 2006
09GMB9$ ADFERTISING AND SALES PROMOTION
(C+u(0" F).l*)*+( $ M(%:%:+0>u) S"l/)5u!)(#
Advertising M +efinition M ;ature M @ole of advertising in modern business $orld# Advertising and mar0eting mi( M
Advertising ob!ectives M 'enefits M 1conomic as%ects M 1thics in advertising
(.)
Advertising business 5 he Ad manager M he Agency M Ad =lan M 9rgani)ation of Ad Agency M 'asic %rinci%les M
Agency com%ensation M =ublic relations
(.)
Advertising budget 5 &ethods of Ad budgeting M Administering the budget (.)
&edia overvie$ 5 y%es of media M &edia selection M &edia =lan M &edia cost and availability M &atching media
and mar0et M Aeogra%hical selectivity M &edia strategy M &edia mi( M &edia scheduling M "om%arative evaluation
(.)
Advertising a%%eals5 (,)
.-
Advertisement co%y 5 Jisualisation and layout M Driting Ad "o%y M "o%y of Ads in %rintP 'roadcasting commercials M
"o%y $riting for outdoor and transit commercials
Advertisement layout 5 Hayout design and %re%aration M Ad effectiveness Ad research M &easuring techniques
(.)
3ales %romotion 5 4m%ortance and uses M sales %romotion techniques M sales %romotion letter* catalogues* =9=s*
demonstration* cou%ons* %remiums* free offer* %rice-offs* contests* etc#* - rade fairs and e(hibitions M 3%onsoring
events M sales %romotion through merchandising M 9rganising sales %romotion cam%aigns M =otential ad limitations
of sales %romotion
(.)
otal -0
REFERENCES$
1# An0er +* @a!eev 'atra : <ohn A# &yers* EAdvertising &anagement (C
th
ed#)F* =rentice M 2all of 4ndia* 200.
2# &ahendra &ohan* EAdvertising &anagement M "once%ts and "asesF* ata &cAra$ 2ill "om%any* ;e$ +elhi* 2007
-# Aeorge 1# 'elch and &ichael A# 'elch* E4ntroduction to Advertising and =romotion (,
th
1d#)F* 4r$in# 4llinois ata
&cAra$ 2ill "om%any* ;e$ +elhi* 2007
09GMB6$ SALES AND DISTRIBUTION MANAGEMENT
(C+u(0" F).l*)*+( $ M(%C%A(ul R)2)&#
he field of sales management M functions of sales management M trends in modern sales management* 3=4;
3elling#
(2)
3ales organi)ation structure 5 3ales management %ositions M 4nter de%artmental relations (2)
=ersonal selling M ob!ective M ste%s M strategies M determining sales force %rofile M %roduct M mar0et analysis#
+etermining sales force si)e M customer oriented selling strategies
(-)
3ales force recruitment M selection M training M motivation M com%ensation M 1valuation and su%ervision (.)
+etermining 3ales 'udget M targetsM territories# (C)
3ales %rocess M %ros%ecting* building ra%%ort* %resentation* handling ob!ections* closing the sale* building
relationshi%#
(C)
+istribution logistics 5 1lements of %hysical distribution M $are housing M inventory decision* trans%ortation* trends in
distribution#
(C)
"reating the channel 5 +eciding the number and location of channel &embers# 3election and a%%ointment of
dealers# &anaging the dealer ;et$or0 M dealer M %rinci%al relations* dealer motivation* dealer training M
=erformance a%%raisal of dealers
(.)
T+*)l -0
REFERENCES$
1# a%an N =anda* 3unil 3ahadev* E3ales and +istribution &anagement 1
st
1dition 9(ford =ublication* 200C#
2# @ichard @ 3till* 1d$ard D "undiff and ;orman A = Aovini* E3ales &anagement +ecisionsF* 3trategies and "ases*
C
th
ed#* =rentice 2all of 4ndia* ;e$ +elhi* 1997#
-# 2avaldar N N* "avale J &* E3ales and +istribution &anagementF* ata M &cAra$ 2ill* +elhi* 2006
.# Jenugo%alan E3ales and +istribution &anagementF* @es%onse 'oo0s ;e$ +elhi 2006
C# Au%ta 3 H E3ales and +istribution &anagementF* 1(cel 'oo0s* ;e$ +elhi 200C
09GMB;$ MARCETING RESEARCH
(C+u(0" F).l*)*+( $ D(%R%S4)!=&)*>)&#
&ar0eting @esearch M An 4ntroduction5 "once%tual Frame Dor0 M 2istorical +evelo%ment* ;ature M 3co%e M
4m%ortance M @elationshi% $ith other +isci%lines M "onsumer and 4ndustrial &ar0eting @esearch M 9rgani)ation of
&ar0eting @esearch +e%artment#
&ar0eting @esearch =rocess 5 3te%s in &ar0eting @esearch M =roblem +efinition M @esearch +esign M Field Dor0 M
+ata Analysis M @e%ort =re%aration M "haracteristics of Aood &ar0eting @esearch M &ar0eting @esearch =lan
(,)
..
=roduct @esearch 5 ;e$ =roduct @esearch M 4dea Aeneration* 4dea 3creening M "once%t +evelo%ment and esting*
'usiness Analysis* =roduct +evelo%ment* est &ar0eting* "ommerciali)ation M =roduct Hife "ycle @esearch M
=roduct M &i( @esearch
(,)
3ales "ontrol @esearch 5 3ales Forecasting M 3ales Analysis M 3ales =otential M &ethods for +evelo%ing &ar0eting
=otentials M +irect +ata &ethods* "orollary +ata &ethod M Use of 3urveys to +etermine =otentials
(,)
Advertising @esearch 5 Advertising "ontent @esearch* Advertising &edia @esearch* Advertising 1ffectiveness
@esearch
(,)
1thics in &ar0eting @esearch 5 reatment of @es%ondents* 'uyers : @esearchers M 4nternational "ode of &ar0eting
@esearch =ractice- 3egmentation research
(,)
T+*)l -0
REFERENCES$
1# 'eri* A#"# E&ar0eting @esearchF* fourth 1dition* ata &cAra$-2ill =ublication Htd#* ;e$ +elhi* 2006
2# "oo%er and 3chindler* E&ar0eting @esearch- "once%ts and casesF* ata &cgra$ 2ill* ;e$ +elhi* 200,#
-# ;aresh N &alhotra# F&ar0eting @esearchF *=earson education* fifth edition* ;e$ +elhi* 2007#
.# @a!endra ;argun0ar* E&ar0eting @esearch- e(t and casesF* third edition* ata &cgra$ 2ill* ;e$ +elhi* 2006#
C# 3hao Shou* E&ar0eting @esearch-4ndian 1ditionF* "engage Hearning* ;e$ +elhi 2006#
3@1A& "5 2U&A; @139U@"1 &A;AA1&1;
09GMC1$ STRATEGIC HUMAN RESOURCE MANAGEMENT
(C+u(0" F).l*)*+( $ M(%R%N)6)()2)& D Gu"0* F).ul*=#
A& I&/"0*!"&* P"(01".*/" +7 Hu!)& R"0+u(."0$ 2uman @esource 4nvestment "onsiderations M raining and
+evelo%ment M 4m%roved @etention M <ob-secure Dor0forces M 1m%loyment =ractices
(-)
T>" Hu!)& R"0+u(." E&/(+&!"&* $ echnology and 9rgani)ational 3tructure M &anagement rends M
4nternational +evelo%ments - Hegal 1nvironment5 1qual 9%%ortunity M 3e(ual 2arassment - 4ssues in handling
3ur%lus Habour M 9utsourcing M 31S and Habour Hegislations#
(.)
S*()*"6= F+(!ul)*+& $ heoretical Foundations M 4nternational 3trategy M 2uman @esource "ontributions to
3trategy
(2)
Hu!)& R"0+u(." Pl)&&&6 $ 9vervie$ of 2uman @esource =lanning M &anagerial 4ssues in =lanning M 3electing
Forecasting echniques M Forecasting the 3u%%ly of 2uman @esources M Forecasting the +emand for 2uman
@esources
(-)
S*()*"6= I!1l"!"&*)*+&$ A+(57+(." U*lH)*+& )&' E!1l+=!"&* P().*."0 M 1fficient Utili)ation of 2uman
@esources M +ealing $ith em%loyee 3hortages M 3election of 1m%loyees M +ealing $ith 1m%loyee 3ur%luses M
3%ecial 4m%lementation "hallenges
(.)
S*()*"6= I!1l"!"&*)*+& $ R"4)(' )&' D"/"l+1!"&* S=0*"!0 M 3trategically 9riented =erformance
&easurement 3ystems M 1m%loyee +evelo%ment
(-)
T>" P"(7+(!)&." I!1).* +7 Hu!)& R"0+u(." P().*."0 M 4ndividual 2igh-%erformance =ractices M Himitations of
4ndividual =ractices M 1volution of =ractices M 3ystems of 2igh-%erformance 2uman @esource =ractices M 4ndividual
'est =ractices vs# 3ystems of =ractices
(-)
Hu!)& R"0+u(." E/)lu)*+&$ 9vervie$ of 1valuation M A%%roaches to 1valuation M =revalence of 1valuation M
1valuating 3trategic "ontributions of raditional Areas
(-)
C)0"0 (C)
T+*)l -0
REFERENCES$
1# Areer* @* "harles* E3trategic 2uman @esource &anagement M A Aeneral &anagerial A%%roachF* =earson
1ducation* ;e$ +elhi* 2
nd
1dition* 200,#
.C
2# &ello* A* <effery* E3trategic 2uman @esource &anagementF* 3outh Destern* ;e$ +elhi* 2007#
-# 3chuler @ 3 and <ac0son 3 1* E3trategic 2uman @esource &anagementF* 'lac0$ell =ublishers* ;e$ +elhi* 2
nd

edition* 2006#
.# Jen0ata @atnam* "#3# E 4ndustrial @elationsF* 9(ford =ress* ;e$ +elhi* 200,#
C# "handa* Asho0 and Nabra* 3hil%a* E2uman @esource 3trategy M Architecture for "hangeF* @es%onse 'oo0s*
;e$ +elhi* 2002#
,# E3trategic 2uman @esource &anagement M for change +evelo%ment and =erformanceF* 'eacon 'oo0s* 1996#
09GMC2 $ORGANIMATION DEFELOPMENT
(C+u(0" F).l*)*+( $ M(%R%N%A2*> S)&5)(#
4ntroduction to 9rgani)ation +evelo%ment (9+) 5 Aro$th and relevance of 9+* +iagnoses for 9+* Foundations :
=rocess of 9+* A%%roaches to 9+
(.)
+esigning 9+ 4nterventions 5 "haracteristics of 9+ 4nterventions* 9vervie$ of ty%es of 4nterventions* =rocess
involved in designing 4nterventions
(-)
2uman =rocess 4nterventions 5 4nter%ersonal and Arou% =rocess A%%roaches* 9rgani)ation =rocess A%%roaches*
2@& 4nterventions5 =erformance &anagement* "areer =lanning : +evelo%ment 4nterventions
(7)
3trategic and echno 3tructural 4nterventions 5 9rgani)ational @estructuring* 9rgani)ational transformation* $or0
design and redesign* 3ocio-technical systems* Iuality circles* 1m%loyee 4nvolvement* otal Iuality &anagement
(C)
9rgani)ation "ulture5 A 3ociological =ers%ective* 3ociali)ation =rocesses (.)
1ffectiveness of 9+ 4nterventions 5 1valuation and 4nstitutionali)ation of 9+ 4nterventions M 4m%ortance* =rocess
and +ifficulties 4nvolved* @ole of an 9+ "onsultant* +ealing $ith "onsultant M "lient @elationshi%s* 1thical 4ssues in
9+
(-)
Hearning 9rgani)ation and 9rgani)ational 1ffectiveness 5 3ignificance of Hearning 9rgani)ation to 9rgani)ational
effectiveness* 1stablishing Hearning +ynamics in 9rgani)ations* 'uilding a Hearning 9rgani)ation
(.)
T+*)l -0
REFERENCES$
1# "ummings* A* homas and Dorley* A* "hristo%her* E9rgani)ation +evelo%ment and "hangeF* homson
=ublications* 200C
2# French* H* Dendell and 'ell* 2* "ecil* E9rgani)ation +evelo%ment M behavioral 3cience 4nterventions for
9rgani)ational 4m%rovementF* =rentice 2all* ;e$ +elhi* 200C#
-# =aree0* Udai* Eraining 4nstruments in 2@+ and 9+F* ata &cAra$ 2ill* ;e$ +elhi* 200.
.# &arquardt* <* &ichael* E'uilding the learning 9rgani)ationF* <aico 'oo0s* ;e$ +elhi* 200-
C# 9rgani)ational "ulture5 A 3ociological =ers%ective (@# Aoffee : A# <ones)* he 4nternational 2andboo0 of
9rgani)ational "ulture and "limateP "ary H# "oo%er (1ditor)* 3ue "art$right (1ditor)* =# "hristo%her 1arley (1ditor)*
Diley* 2001
09GMC-$ LEADERSHIP AND CHANGE MANAGEMENT
(C+u(0" F).l*)*+( $ D(%T%G%F2)=)#
4ntroduction to &anagement "hange and 4ntroduction to "om%le(ity of "hange#
(2)
Antici%ating "hange* Hin0 to 3trategy initiating "hange* 3trategic =lanning =rocess* %rogress for
change* mindset of change* a$areness of res%onses#
(-)
heories and modules of "hange5 he degree of change and ty%es of organi)ational change and
change strategy modules#
(-)
=lanning and evaluating change* %lanning* evaluation for the future the %ath$ay incor%orating ne$
activities* %lanning and im%roving methodologies* creating a change management %lan#
(.)
9rganisational "ulture and "hange5 9rganisational "ulture* the cultural $eb rituals and routines* (.)
.,
status of organi)ational culture* incor%orating organi)ational culture into a change %lan#
@es%onses* res%onses to change* strategies for overcoming res%onses to change* incor%orating
res%onses into the change management %lan* leading change* change leader or change manager*
leadershi% styles* im%rovement of gro$ing ne$ leaders* incor%orating leadershi% into the change
management %lan#
(.)
"hange @oles* "hange 3%onsors* "hange Agents* "hange Allies and "hange
Advocates
(-)
&easuring Achievement* the role of &anagement* mid course corrections* celebrating milestones*
ty%es of measures#
(2)
"ase 3tudy
(C)
9AH -0
REFERENCES$
1# 2arigo%al* F &anagement 9f 9rgani)ational "hange5 Heveraging ransformationF 3age =ublications* 200,#
2# Hinda 2olbeche* EUnderstanding "hange M heory* 4m%lementation and 3uccessF*1lsevier* 200,#
-# "ummings : Dorley* E9rganisation +evelo%ment : "hangeF* homson* 3outh-Destern* 3eventh 1dition*200C#
.# "olin "oulson-homas* Eransforming the "om%any M &anage "hange* "om%ete : DinF*Nogan =age* 2002#
C# 4an =almer* @ichard +unford : Aib A0in* E&anaging 9rgani)aitonal "hange M A &ulti%le =ers%ectives
A%%roachF* ata &cAra$-2ill =ublishing "om%any Htd* ;e$ +elhi* 2006#
09GMC4 $HUMAN RESOURCE DEFELOPMENT
(C+u(0" F).l*)*+( $ D(%R%C(0>&)/"&#
2istorical develo%ments M 2@& and 2@+ M =rofessional "haracteristics and com%etencies for 2@+ %rofessionals M
1merging issues facing 2@+ %rofessionals#
(2)
2@+5 A conce%tual analysis M 2@+ system M mechanisms M 2@+ "limate and culture (2)
4nfluences on 1m%loyees behaviour M model of em%loyee behaviour M 1(ternal influences M 4nternal factors that
influence em%loyer behavior
(-)
Hearning and 2@+ M Hearning %rinci%les M ma(imi)ing learning M 4ndividual differences in the Hearning %rocess M
Hearning strategies and styles M @ecent develo%ments in 4nstructional and cognitive %sychology
(-)
Analysis of the role for develo%ment M develo%ing the %erson in the role M %erformance revie$ and counseling-
%otential a%%raisal- MAssessment centre- career and succession %lanning
(-)
raining and +evelo%ment M meaning and im%ortance M @ole M raining =rocess model emerging develo%ments (2)
4dentification of training needs M organi)ational analysis M as0 Analysis M %erson analysis M %rioriti)ing 2@+ needs (-)
+esigning : + %rograms M +efining the ob!ectives M ma0e / buy +ecision M selecting the trainers M %re%aring
lesson %lan* training &ethods* materials M scheduling
(.)
4m%lementing : + %rograms M raining delivery methods* %rinci%les 4nvolved in selection M echniques of training
different levels M 9utdoor management e(ercise
(-)
1valuating : + %rograms M =ur%ose M methods and techniques (2)
ransfer of training M issues M transfer %rocess M theories M strategies M 9rgani)ation and $or0 environmental
factors that influence transfer of training
(-)
T+*)l -0
REFERENCES $
1# Nrishnaveni @* E2uman @esource +evelo%ment M A @esearcherTs =ers%ectiveF* 1(cel 'oo0s* 2006#
2# @andy#H#+esimone* <ohn &#Denner and +avid &#2arris* E2uman @esource +evelo%mentF* hird edition** 3outh
$estern ('anglore) %rivate Himited* -
rd
edition*200-#
-# Udai =aree0 : J @ao* E+esigning and &anaging 2uman @esource 3ystemF* 2
nd
ed#* 9(ford : 4'2 =ublication
"om%any* ;e$ +elhi* 200-
.# i$ari #+* and Anu!!a ha00ar* E;e$ +imensions on 2uman @esource +evelo%mentsF* Disdom %ublications* 200C#
C# 'lanchard = ;ic0 and <ames D hac0er* E1ffective trainingF* %rentice hall* second edition* ne$ !ersey* 200.#
.7
09GMC9 $LABOUR LEGISLATION AND INDUSTRIAL RELATIONS
(C+u(0" F).l*)*+( $ M(%P%M%:)6)*>""0)&, Gu"0* F).ul*=#
4ntroduction to labour legislations* classification* sources and develo%ment of labour legislation^s*
ma!or %rinci%les of legislation
(2)
Factories Act
(.)
C+&*().* L)<+u( A.*
(2)
4ndustrial +is%utes Act* =roblems of industrial %eace* grievance and disci%linary %rocedures#
(,)
he &inimum Dages Act* =ayment of Dages Act* =ayment of 'onus Act
(-)
he 1m%loyees 3tate 4nsurance Act
(-)
he 1m%loyee =rovident Fund Act
(-)
he %ayment of Aratuity Act
(1)
he $or0men "om%ensation Act
(2)
he &aternity 'enefit Act (2)
;ational "ommission on 4ndustrial @elations M @ecommendations (2)
T+*)l -0
REFERENCES$
1# =ylee = J and A 3imon Aeorge* E4ndustrial relations and %ersonnel &anagementF* Ji0as =ublishing 2ouse =vt Htd#*
;e$ +elhi * 199C
2# 3ubramanian J* Ehe 4ndustrial +is%utes Act 19.7F* &adras 'oo0 Agency* 199C#
-# 'ulchandani N @* E4ndustrial relations : =ersonnel &anagementF* 2
nd
ed#* 2imalaya =ublishing 2ouse* 1961#
.# 3ubramanian J* Ehe Factories Act 196.F* &adras 'oo0 Agency* 199.#
C# 3ubramani = ;* @a!endran A* E2uman @esources &anagement and 4ndustrial @elationsF* 2imalaya =ublishing
2ouse* ;e$ +elhi* 2001#
09GMC6$ PERFORMANCE MANAGEMENT
(C+u(0" F).l*)*+( $ D(%R%C(0>&)/"&#
I&*(+'u.*+& *+ P"(7+(!)&." M)&)6"!"&*$ @ole of =erformance in 9rgani)ations* Dhat is =erformance
&anagement* +imensions of =erformance &anagement* @ole of A%%raisals in =erformance &anagement*
=erformance &anagement in todayTs scenario
(.)
P"(7+(!)&." M)&)6"!"&* P(+."00$ @elevance of 9b!ectives in organi)ations and =erformance &anagement*
9rgani)ational and 4ndividual =erformance in =erformance &anagement* =rocess of =erformance &anagement*
=erformance &anagement and 2uman @esource &anagement
(.)
P"(7+(!)&." Pl)&&&6 )&' A&)l=00$ Dhat is =erformance =lanning* =erformance =lanning and =erformance
Analysis* N=As and =erformance =lanning* "om%onents of =erformance =lanning* 9b!ectives of =erformance
Analysis* =erformance Analysis =rocess
(C)
P"(7+(!)&." R"/"4 )&' D0.u00+&$ 3ignificance of =erformance @evie$ in =erformance &anagement* =rocess
of =erformance @evie$* =erformance @atings5 Factors affecting a%%raisals* &ethods and 1rrors* @educing @ater
'iases# =erformance @evie$ +iscussions5 9b!ectives* @equisites* =rocess* @ole of &entoring and "oaching in
=erformance @evie$ +iscussions
(.)
I!1l"!"&*&6 P"(7+(!)&." M)&)6"!"&* S=0*"!$ 9%erationali)ing change through =erformance &anagement
=rocess* Factors affecting 4m%lementation* =itfalls of 4m%lementation
(C)
E,1"("&."0 & P"(7+(!)&." M)&)6"!"&*$ raditional =ractices in the 4ndustry* @ecent a%%roaches in %ractice*
"ase studies of =erformance &anagement 3ystems in select organi)ations
(6)
T+*)l -0
.6
R"7"("&."0$
1# Nohli A 3 and +eb * E=erformance &anagementF* 9(ford University =ress* 2006#
2# 2erman Aguinis* E=erformance &anagementF* =earson 1ducation* 2
nd
edition* 2009#
-# @ao* #J#* E=erformance &anagement and A%%raisal 3ystems M 2@ ools for Alobal "om%etitivenessF @es%onse
'oo0s* ;e$ +elhi* 2007
.# "hadha =rem* E=erformance &anagement M 4tTs about =erforming M ;ot !ust A%%raisingF* &acmillan 4ndia Himited*
;e$ +elhi* 200-#
C# <ohnson* "# &erle* @edmon* N* Dilliam* &a$hinney* ed#* E2andboo0 of 9rgani)ational =erformance M 'ehaviour
Analysis and &anagementF* <aico =ublishing 2ouse* ;e$ +elhi* 2002
0@GMC;$ INTERNATIONAL HUMAN RESOURCE MANAGEMENT
(C+u(0" F).l*)*+( $ D(%T%G%F2)=)#
4nternational 9rgani)ation - A%%roaches to the study of com%arative em%loyment %olicy - "onvergence
theory* the cultural a%%roach the institutionalist %ers%ective
(-)
4nternational 2@& &odels- =oole^s ada%tation of the 2arvard model - he bre$ster and 'ournois model
of 4nternational 2@& - "ontroversy 4nternational 2@& - =roblems of 4nternational @esearch
(-)
4nternationali)ation of 'usiness - y%es of 4nternational 'usiness* 2o$ inter country +ifferences Affect
2@&
(2)
Dhy 4nternational assignments fail\ - 4nternational 3taffing =olicy* 3electing 4nternational &anagers*
Ada%tability 3creening
(2)
raining : &aintaining 4nternational 1m%loyees - 4nternational "om%ensation (2)
=erformance a%%raisal of 4nternational &anagers - 4nternational Habour relations* @e%atriation5 =roblems
and solutions#
(-)
2uman @esource &anagement and 1uro%e - he 1uro%ean community and origin : develo%ment -
"ontroversy - 1U@93"1H1@9343 or 3ocial dum%ing @ecent 2istory and contem%orary develo%ment in
%ost "ommunist 1astern 1uro%ean &anagement : Habour relations
(.)
2uman @esource &anagement and U3A - @oots of American 2@& $ider im%act of 2@&# (2)
2uman @esource &anagement and <a%an- 3ome innovative <a%anese &anagement techniques such as
!ust in time theory* quality circles and Nai)en- 4nfluence of <a%anese &anagement =ractices on Destern
1m%loyment %ractices#
(-)
"ases (,)
T+*)l -0
REFERENCES$
1# +o$ling* =eter#<* Delch* +enice 1* 4nternational 2uman @esource &anagement* 1(cel 'oo0s (homson
learning)* .
th
edition* 2007#
2# =uci0* 'arsou(* 4r$in* he Alobal "hallenge- frame$or0 for international human resource management* ata
&cAra$-2ill 1vans* 2002#
-# &onir 2 ayeb* 4nternational 2uman @esource &anagement -M9(ford University =ress - 200C#
.# 4nternational 2uman @esource &anagement - 2ugh 3cullion* &argarel Hinehan - =algrave &c&illan* 200C#
C# Anne Dit 2ar)ing : <oris Jan* @uysse Jeldt *4nternational 2@&* * 3age =ublication* 200C#
,# 2ugh 3cul4ion** &argaret Hinehan 4nternational 2@& * =al grave* 200.
STREAM D$ INTERNATIONAL BUSINESS
09GMD1$ INTERNATIONAL MARCETING
(C+u(0" F).l*)*+( $ D(%C(0>&)/"& Mu*>)>#
.9
3co%e and challenges of 4nternational mar0etingP develo%ing global a$areness M strategic orientation (2)
=lanning and organi)ing international mar0eting5 &ar0et entry strategies M organi)ational set-u% (2)
"onsumer =roduct strategy5 standardi)ing and ada%tation M global brands and national brands M %roduct
strategy in services segment# (.)
=roduct strategy for 'usiness5 quality and global standards M business services M relationshi% mar0eting (2)
4nternational mar0eting channels5 channel-of-distribution structures M distribution %atters M alternative
choices M selecting and motivating channel members (.)
4ntegrated mar0eting communications and advertising5 standardi)ation and ada%tation M legal and
linguistic limitations (.)
=ersonal selling and sales management5 recruiting* training and motivating sales force M evaluating
and controlling (.)
=ricing strategy5 a%%roaches for international %ricing M leasing M counter trade M transfer %ricing (.)
"urrent issues and case discussions (.)
------------
T+*)l (-0#

------------
REFERENCES
1# =hili% @ "ateora* <ohn H Araham and =rashant 3al$ar* 4nternational &ar0eting* ata &cAro$-2ill* ;e$ +elhi*
4ndian 1dition* 2006#
2# 3a0 9n0visit and <ohn H 3ha$* 4nternational &ar0eting* 4ndian edition* =earson 1ducation (3inga%ore)*Y##
-# Darren < Neegan* Alobal &ar0eting &anagement* 4ndian edition* =earson =rentice 2all*Y#
09GMD2$ EBPORT MANAGEMENT, PROCEDURE AND DOCUMENTATION
(C+u(0" F).l*)*+( $ D(%C(0>&)/"& Mu*>)>#
+istinction bet$een foreign trade and domestic trade M need for elaborate %rocedure and documentation for e(%ort (2)
Hegal requirements for e(%orting5 4m%orter M 1(%orter "ode ;umber M need to register $ith 3ales a( +e%artment*
"entral 1(cise +e%artment and 1(%ort =romotion "ouncils / "ommodity 'oards
(2)
3electing e(%ort %roduct5 considerations of %roduct 0no$ledge* foreign demand M basis for deciding on the number
of %roducts for e(%ort M im%act of Foreign rade =olicy of 4ndia on %roduct selection
(-)
3electing e(%ort mar0ets5 country identification* ris0 evaluationP deciding on the number of e(%ort mar0ets (2)
"oncluding a sound e(%ort contract5 essential elements of an e(%ort "ontract M 4ncoterms* erms of =ayment and
Hetter of "redit
(.)
=reshi%ment e(%ort finance M role of commercial ban0s M %rocedure (-)
"entral 1(cise clearance* "ustoms clearance e(change control regulations and formalities* %ort formalities (.)
1(%ort +ocuments5 rans%ort documents including "ombined rans%ort +ocument* "ommercial documents M
characteristics and the uses of various documents
(C)
;egotiation of documents M action in the event of discre%ancies M action in the event of non-acce%tance / non-
%ayment
(2)
4nsurance for e(%ort5 marine insurance* e(%ort credit insurance* %roduct liability insurance (-)
T+*)l -0
R"7"("&."0 $
1# Aseem Numar* E1(%ort and 4m%ort managementF* 1(cel boo0s* 2007
2# Aovindan A* E3tudy &aterialsF* =3A 4nstitute of &anagement* 200C
-# <eevanandam "* EForeign 1(change5 =ractices* "once%ts and "ontrolF* 3ultan "hand* 2002
.# Foreign rade =olicy* E2andboo0 of 1(%ort =rocedure (200. M 2009) and Annual @e%ort of the &inistry of
"ommerceF* Aovt# of 4ndia
C0
09GMD-$ INTERNATIONAL TRADE LOGISTICS
(C+u(0" F).l*)*+( $ C!'(" M C Mu(*>=#
L+60*.0 M)&)6"!"&*$ he conce%t and definition M 9b!ectives and Ney elements of the
logistics system - 4m%ortance of logistics management
(2)
L+60*.0 S*()*"6= Su11+(* & Bu0&"00 S*()*"6=$ Hogistics interface $ith mar0eting -
Hogistics* value-chain conce%t and %roduction efficiency - o$ards logistical efficiency and
%rofitability
(.)
A+(l' S>11&6 F"00"l0$ y%es of shi%s - Jessel related s%ecifications and si)e of the Jessels -
Flags of convenience
(-)
S>11&6 S=0*"!0$ Hiner services and ram% services - "onference system - "hartering - 'altic
Freight 1(change
(-)
S>11&6 I&*"(!"')("0$ 3hi%%ing Agent - Freight 'ro0ers - Freight for$arder M 3tevedores M
;J9""
(-)
C+&*)&"(0)*+&$ - Unitisation conce%t - =ac0aging for e(%ort - Aenesis of containers -
"lassification of containers - 'enefits to trade - "onstraints in containeri)ation
(-)
ICD0$ @oles and functions - 1(%ort* im%ort clearance through 4"+s - "ontainer Freight 3tation
("F3) M "9;"9@
(2)
Mul*!+')l *()&01+(*)*+& (MMT#$ 4ntermodal o%eration ("ontainer : Hand 'ridges) M "+ -
&& "ontribution to logistical efficiency - =roblems and %ros%ects of && - Hegislature for &&
(2)
I&*"(&)*+&)l A( T()&01+(*$ Air rans%ort M advantages and constraints - Air "argo tariff
structure M 4AA
(.)
A'/)&."' L+60*.0$ e-logistics - - =H and . =H - Future sco%e of logistics management (.)
T+*)l -0
REFERENCES$
1# +avid =* E4nternational HogisticsF* 'i)tantra* ;e$ +elhi* 200, ("ha%ters 1* 9* 10* 11* 12 : 1.)
2# Nrishnaveni &uthiah* EHogistics &anagement and Dorld 3ea 'orne radeF* 2imalaya =ublishing 2ouse*
&umbai* 200.
-# +onald < 'o$erso(* +avid < "lsss* EHogistical &anagementF* ata &cAra$ 2ill* ;e$ +elhi* 2
;+
1dition*
2007* ("ha%ters 10* 12* 1-* 1. : 1C)*
.# +r# "handran @* E4nternational 'usinessF* <aico =ublishing 2ouse* &umbai ("ha%ters 1* 1C : 1,)* 200,
C# @onald 2 'allou* E'usiness Hogistics / 3u%%ly "hain &anagementF* =earson 1ducation ("ha%ter , M
%ages 1,. M 16.)* 200.
,# 3elected %a%ers on 4H from 44FP (available in reference section of the library)
7# 3tudy material on E4nternational rade =rocedures : +ocumentationF %re%ared by =rof#A#Aovindan
6# Jinod J 3o%le* EHogistics &anagementF* =earson 1ducation* ;e$ +elhi* 200.
09GMD4 IMPORT MANAGEMENT, PROCEDURE AND DOCUMENTATION
(C+u(0" F).l*)*+( $ Gu"0* F).ul*=#
Alobal sourcing M strategic im%ortance of global sourcing M 0ey factors for consideration (2)
&ethods of global %rocurement5 enders* negotiation* contracts* e-%rocurement (2)
4m%ort contracts5 basic elements of %urchase contract M 4m%ort Hetter of "redit M im%orting on credit basis M various
o%tions for financing im%orts
(-)
he 4ndian im%ort regime M e(%ort M lin0ed im%ort facilities M Advance Hicences M 1="A licences (C)
"ustoms regulations and im%ort clearance formalities M $arehousing Facilities (-)
4m%ort formalities for 1008 19Us* units located in echnology =ar0s* 3%ecial 1conomic Sones (-)
@is0 &anagement5 management of transit ris0s* foreign e(change fluctuation ris0s* other ris0s (.)
C1
4m%orting %ro!ects M various methods including '99 (2)
4m%orting technology M s%ecial characteristics (2)
"ase discussions and e(ercises (.)
T+*)l -0
R"7"("&."0 $
1# Aseem Numar* E1(%ort and 4m%ort managementF* 1(cel boo0s* 2007
2# Aovindan A* E3tudy &aterialsF* =3A 4nstitute of &anagement* 200C
-# <eevanandam "* EForeign 1(change5 =ractices* "once%ts and "ontrolF* 3ultan "hand* 2002
.# Foreign rade =olicy* E2andboo0 of 1(%ort =rocedure (200. M 2009) and Annual of the &inistry of "ommerceF*
Aovt# of 4ndia
C# <ournals on 4ndiaTs Foreign rade
,# Forum* a %eriodical %ublication of 4nternational rade "entre (U;"A+/D9)* Aeneva
09GMD9$ GLOBAL FINANCE AND FOREB MANAGEMENT
(C+u(0" F).l*)*+( $ Gu"0* F).ul*=#
I&*(+'u.*+& *+ &*"(&)*+&)l 7&)&."$ Alobal trade* "a%ital movements and 4nternational finance M F+4 and F44 (2)
F+("6& E,.>)&6" D S+u(."0 )&' U0"0$ Foreign rade and Foreign 1(change - 'alance of =ayments (2)
I&*"(&)*+&)l E,.>)&6" S=0*"!0$ Fi(ed and Floating 1(change @ates - 1(change @ate 3ystem %rior to 4&F -
1(change @ate - 3ystem under 4&F - 1(ternal value of @u%ee - "onvertibility of @u%ee
(C)
E,.>)&6" C+&*(+l$ 9b!ectives of 1(change "ontrol - &ethods of 1(change "ontrol - 4m%ort "ontrol - 1(change
"ontrol in 4ndia -
Foreign 1(change &anagement Act* 1999 - Administration of Foreign 1(change - Functions of a Foreign 1(change
+e%artment - "orres%ondent @elationshi% bet$een 'an0s - Foreign "urrency Accounts
(7)
F+("6& E,.>)&6" T()&0).*+&0$ =urchase and 3ale ransactions - 1(change Iuotations - 3%ort and For$ard
ransactions - @eady 1(change @ates - @eady @ates based on "ross @ates - For$ard 1(change "ontracts M 4nter
ban0 +eals - 1(ecution of For$ard "ontract - 1(ecution of "ancellation / 1(tension of For$ard "ontract
(7)
I&*"(&)*+&)l F&)&.)l I&0**u*+&0$ 4nternational &onetary Fund - 3%ecial +ra$ing @ights - 4nternational 'an0 for
@econstruction and +evelo%ment - 4nternational Finance "or%oration -4nternational +evelo%ment Association -
&ultilateral 4nvestment Auarantee Agency - Asian +evelo%ment 'an0
(7)
T+*)l -0
R"7"("&."0$
1# = A A%te* E4nternational Financial &anagementF* hird edition* ata &cAra$ 2ill* ;e$ +elhi* 2002#
2# <eevanandam "* EForeign 1(change and @is0 &anagementF* 9
th
1dition* 3ultan "hand : 3ons#* ;e$ +elhi* 200.#
09GMD6$ INTERNATIONAL MARCETING RESEARCH
(C+u(0" F).l*)*+( $ M(%C%A(ul R)2)& #
O/"(/"4 +7 I&*"(&)*+&)l M)(5"*&6 R"0")(.> 2
he ;ature and 3co%e of @esearch in 4nternational &ar0eting
+ecisions
&ar0eting @esearch in the 4nternational 1nvironment
I&*"(&)*+&)l M)(5"*&6 R"0")(.> P(+."00 )&' S".+&')(= D)*) 4
@esearch =rocess in 4nternational &ar0eting
3ignificance of 3econdary +ata
3econdary +ata sources and a%%lications
1nsuring quality and @eliability of +ata
I00u"0 & P(!)(= R"0")(.> 7+( I&*"(&)*+&)l M)(5"*&6 4
=roblems in @esearch +esign
C2
4nternational 3urvey @esearch
3cales +evelo%ment in "ross-;ational @esearch
4ssues in Iuestionnaire +esign
+ata analysis and =resentation
A11l.)*+&0 +7 M)(5"*&6 R"0")(.> & I&*"(&)*+&)l M)(5"*&6 D".0+&0 @
1nvironmental 3can and &onitoring 1nvironmental "hanges for 4nternational &ar0ets
=roduct and &ar0et 4dentification for 1(%orts
&ar0eting @esearch for =rice +etermination
+istribution decisions for 9verseas &ar0ets
@esearch for &ar0et "ommunication and &edia 3election
R"6+&-01".7. M)(5"*&6 R"0")(.> 6
Asia-=acific
1uro%e
Hatin America
&iddle-east
Africa
;orth America
E!"(6&6 I00u"0 & I&*"(&)*+&)l M)(5"* R"0")(.>
o &ar0et Analysis for 4nternational 'usiness +ecisions
o Deb-based @esearch for 4nternational 'usiness decisions
o "ross-cultural issues in 4nternational "onsumer @esearch
2
=resentation of Arou% =ro!ects .
otal -0 hours
R"7"("&."0$
1# J#Numar* 4nternational &ar0eting @esearch* =rentice-2all of 4ndia* 2000#
2 'lan0enshi%* Albert 'renemanP Aeorge* 1d$ard 'reen and +ut0a* Alan(1996)* 3tate of the Art &ar0eting
@esearch*(2;+ ed#) "hicago5;" 'usiness 'oo0s('A+)
- Aa0er* +avid A#* Numar J and +ay* Aeorge 3(2000)* &ar0eting @esearch(7
th
ed) ;K5<ohn Diley : 3ons(AN+)
. 3usan = +ouglas and " 3amuel "raig(196-)* 4nternational &ar0eting @esearch* =2/A&A 3eries in &ar0eting*
;e$ <ersey5%rentice-2all 4nc#(+")#
C Areen* =aul 1P ull* +onald* 3#and Albaum* Aerald(1997)* @esearch for &ar0eting +ecision* ;e$ +elhi*
=rentice 2all of 4ndia(AA)#
09GMD;$ INDIA AND AORLD TRADE
(C+u(0" F).l*)*+( $ Gu"0* F).ul*=#
Dorld merchandise trade5 a historical revie$ of gro$th and trends M $orld trade in recent years M leading
%layers and ma!or items M 4ndiaTs %osition in $orld merchandise trade
(C)
Dorld trade in services5 a historical revie$ of gro$th and trends M ma!or items M ma!or e(%orting and im%orting
countries M 4ndiaTs %osition in $orld trade in services
(C)
D9 issues of concern to 4ndiaTs trade in merchandise and services (.)
4ndiaTs trade in merchandise and in services M sector-$ise study of %erformance over the years M ma!or
develo%ments and issues M %roblems and %ros%ects
(6)
4ndiaTs trade %olicy and ne$ initiatives M 3AFA* relations $ith A31A;* bilateral free trade agreements (6)
T+*)l -0
R"7"("&."0 $
1# D9 %ublications
2# 4ndiaTs trade statistics %ublished by +A"4:3 and by "&41
-# @'4 annual re%orts and other %ublications
.# Annual @e%ort of the &inistry of "ommerce
C# 1conomic and rade ne$s%a%ers and !ournals
,# @a0esh &ohan* Facts of 4ndian 1conomy* 9(ford University =ress* 2002
3@1A& 15 1;@1=@1;1U@324= : FA&4HK 'U34;133
C-
09GME1 ENTREPRENEURSHIP MANAGEMENT
(C+u(0" F).l*)*+( $ M0%F%T>l)6)!#
1volution of the conce%t of entre%reneur M the nature and conce%t of entre%reneurshi% M historical
%ers%ective#
(1)
+efinition of 1ntre%reneur M he 1ntre%reneurial +ecision =rocess (1)
@ole of entre%reneurshi% in economic develo%ment# Factors affecting entre%reneurial gro$th M economic
and non-economic# Aro$th of entre%reneurshi% in 4ndia
(2)
"haracteristics of an 1ntre%reneur M +istinguish bet$een an entre%reneur and an 4ntra%reneur#
1ntre%reneurial "areers and 1ducation# &anagerial vs entre%reneurial decision ma0ing# 1stablishing
4ntra%reneurshi% in the organi)ation
(.)
1ntre%reneurial "om%etencies M meaning of com%etency or trait* s0ill and 0no$ledge M ma!or
entre%reneurial com%etencies#
(-)
+etermination of entre%reneurial %otential M factors in 1ntre%reneurial success# 1thics and 3ocial
@es%onsibility of entre%reneurs# he future of entre%reneurshi%
(C)
1ntre%reneurial motivation M motivation theories M motivating factors M achievement motivation# Hocus of
control# "hildhood family environment* education and %ersonal values# @ole models and su%%ort
systems
(C)
1ntre%reneurial feelings and entre%reneurial mindset# he socio-cultural im%act# (2)
Hegal issues for the entre%reneurs (2)
@ole of Aovernment* Financial institutions and other organisations in the entre%reneurial gro$th# (C)
T+*)l -0
REFERENCES$
1# 2isrich +# @obert :=eters =# &ichael* E1nter%reneurshi%F* ata &c Ara$ M 2ill* ;e$ +elhi * ,
th
edition* 2007#
2# 2olt 2# +avid* E1nter%reneurshi%F* ;e$ Jenture "reation* =rentice - 2all of 4ndia =vt# Htd#* ;e$ +elhi* 2000
-# Nurat0o F# +onald* 2odgetts &# @ichard* E1ntre%reneurshi%5 heory* =rocess* and =racticeF* homson 3outh-
Destern* 9hio* 200.
.# Areene H# "ynthia* E1ntre%reneurshi% 4deas in ActionF* homson 3outh-Dester* "incinnati* 2000#
C# 'olton 'ill and hom%son <ohn* E1ntre%reneurs alent* em%erament* echniqueF* 1lsevier 'utter$orth-2einemann*
9(ford* 200.#
09GME2$ CREATIFITY, INNOFATION AND ENTREPRENEURSHIP
(C+u(0" F).l*)*+( $ Gu"0* F).ul*=#
he "reative =roblem-solving 3tructure M "reativity and "reative Arou%s M "haracteristics of "reative Arou%s M
4dea generation and develo%ment M 4m%rove the idea to "ommercialisation %rocess
(7)
4nnovation in business M y%es of innovation M "reating and identifying o%%ortunities for innovation M he
technological innovation =rocess#
(-)
@esearch : +evelo%ment &anagement in 1ntre%reneurial ventures M &atching the 4ndividual entre%reneurTs needs
and the organi)ational needs in @ : +#
(-)
he "or%orate echnological innovation-%lanning and strategies M +evelo%ment of and innovation friendly culture M
1stablishment of strategic +irection M 4nvolvement $ith innovation#
(.)
4nnovation and 1ntre%reneurshi% M "reating ne$ technological venture M 4nnovation and 4ntra%reneurshi%# (-)
'uilding ca%abilities for e(ecution M Analyse =rocesses used by ventures that see0 to establish ne$ mar0ets# (.)
"a%turing value from innovation M Hicensing* =atent rights M "ommercialise by the same firm M outsource M vertical
integration M acquisition#
(-)
4nnovation and meta M innovation in 4ndian firms# (-)
T+*)l -0
REFERENCES$
C.
1# "eserani <onne* Areat$ood =eter* E4nnovation and "reativityF* "rest =ublishing 2ouse ;e$ +elhi* 2001#
2# =lse0 1# =aul* E"reativity* 4nnovation and IualityF* =rentice-2all of 4ndia =rivate Himited* ;e$ +elhi* 2000#
-# E&anaging "reativity and 4nnovationF* 2arvard 'usiness 1ssentials* 2 ' 3chool =ress* 'oston* 200-#
.# uc0er '# @obert* E+riving Aro$th hrough 4nnovation* 2o$ leading firms are transforming their futuresF* 1ast Dest
'oo0s (&adras) =vt#* Htd#* "hennai* 2002#
C# Nhand$alla ;# =radi%* EHifelong "reativity An Unending IuestF* ata &cAra$-2ill =ublishing "om%any* 200.#
0@GME-$ NEA FENTURE CREATION AND MANAGEMENT
(C+u(0" F).l*)*+( $ M(%Su("0> Cu!)( , Gu"0* F).ul*=#
4dentifying ne$ venture o%%ortunities M 1nvironment 3canning M 4nnovation M Aeneration of ideas for ne$ %roducts
or services M %roducts suitable for different si)es of organi)ations
(.)
'usiness 9%%ortunity Auidance M 'usiness 9%%ortunity 4dentification M "reating* 3ha%ing* @ecognition and 3ei)ing*
3creening of o%%ortunities
(.)
1valuating ne$ venture o%%ortunities M establishing the Feasibility of ne$ ventures (2)
Feasibility analysis M echnical M%roduct and or service inventions* technology M ne$ %rocesses# &ar0eting M
4m%ortance of mar0et orientation M &ar0et research#
(C)
Finance M Asset management M sources of finance for a ne$ venture M equity financing* venture ca%ital and debt
financing#
(C)
&anaging the ne$ly created venture M legal forms of businesses M the entre%reneurial team M matching human
resources M needs and s0ills M net$or0ing# 2uman resources M assessing organi)ational ca%abilities#
(.)
'usiness =lan =re%aration M 'enefits of a 'usiness =lan M 1lements of the 'usiness =lan M +evelo%ing a $ell
conceived 'usiness =lan M Auidelines to Drite a 'usiness =lan M Format : =resentation M "ritique the =lan#
(.)
;e$ venture management M the 4ndian e(%erience# (2)
T+*)l -0
REFERENCES$
1# 2olt 2# +avid* 1nter%reneurshi%* E;e$ Jenture "reationF* =rentice - 2all of 4ndia =vt# Htd#* ;e$ +elhi* 2000
2# 2isrich +# @obert :=eters =# &ichael* E1nter%reneurshi%F* 4r$in &c Ara$ - 2ill 4nc* 'oston* C
h
edition* 2001#
-# Nurat0o +onald*2odgetts @ichard* E1ntre%reneurshi%5 heory* =rocess* and =racticeF* homson 3outh-Destern*
200. #
.# Na%lan & <ac0* E=atterns of 1ntre%reneurshi%F* <ohn Diley : 3ons* 4nc* ;e$ <ersey* 200-#
C# "alvin <# @obert* E1ntre%reneurial &anagementF* ata &cAra$-2ill =ublishing "om%any Himited* ;e$ +elhi* 200.#
09GME4$ DYNAMICS OF INDIAN FAMILY BUSINESS
(C+u(0" F).l*)*+( $ D(%T%G%F2)=)#
T>" P"(7+(!)&.", P(+<l"!0, )&' P)()'+,"0 +7 F)!l= E&*"(1(0"0 - Dhat is a family business\ *Dhy family
firms out%erform the mar0et *2o$ family firms dominate the economy *he family business %aradigm
(,)
B)l)&.&6 F)!l= )&' Bu0&"00 - E3hirt sleeves to shirt sleeves in - generationsV *- circles model *@esolving the
family versus business %arado( *1valuating Vfamily firstV versus Vbusiness firstV orientation
(,)
G"&"()*+&)l E/+lu*+& +7 Bu0&"00 F)!l"0 - he life cycle of the business* the family* the individual *Forms
and structures of o$nershi% *"ritical issues for continuity
(,)
F)!l= D=&)!.0 - Understanding ho$ families $or0 *3ystems analysis and systems intervention *Family code
Aenograms
(,)
T>" E&*"(1(0&6 F)!l= - Family offices* family foundations and family investment com%anies - V'est %racticesV of
long lasting families-in-business--a course summary
(,)
T+*)l -0
REFERENCES$
1# <ohn Dard* +enise Nenyon M @ouvine) * EFamily 'usiness Ney 4ssuesF * =algrave &ac &illan * ;e$ Kor0* 200C#
2# "arloc0 @#3 and Dard < H* E3trategic =lanning for the Family 'usinessF* =algrave &ac &illan * ;e$ Kor0* 2001 #
-# 'usiness @evie$ (An Academy <ournal)#
.# he Family 'usiness &anagement 2andboo0 * 199,#
09GME9$ FAMILY BUSINESS SUCCESSION, LEADERSHIP AND CONFLICT RESOLUTION
CC
(C+u(0" F).l*)*+( $ D(%T%G%F2)=)#
3uccession =lanning
=re%aring the family and the business for succession
(-)
+evelo%ing 3uccessors
ransferring "ontrol and 9$nershi%
(-)
3uccession 3trife
he nature of leadershi%
(-)
Headershi% in the business and family
+ifferent forms of leadershi%
(-)
Heading the to% management team
Understanding conflict
(-)
eam$or0 in the Family 'usiness5 3tarting =oints
3ibling =artnershi%s5 &a0ing hem Dor0
(-)
"ousin "onsortiums5 &anaging Family and "om%any
2usbands and Dives5 eaming U% to "reate Aro$th
(-)
'uilding 'etter 1(ecutive eams
"reating 1m%loyee Dor0 eams
(-)
'ringing the Family eam ogether
ransitions to 3hared Headershi%
(-)
@equirements for 3uccessful Family 'usiness eams
=ractical ools for Achieving eam$or0
(-)
T+*)l -0
REFERENCES $
1# <ohn Dard* +enise Nenyon M @ouvine)* EFamily 'usiness Ney 4ssuesF* =algrave &ac &illan* ;e$ Kor0* 200C#
2# "arloc0 @#3 and Dard < H* E3trategic =lanning for the Family 'usinessF* =algrave &ac &illan* ;e$ Kor0* 2001#
-# Family 'usiness @evie$ (An Academy <ournal)#
.# he Family 'usiness &anagement 2andboo0
C# he Family 'usiness 3uccession 2andboo0
,# he Family 'usiness Headershi% 2andboo0
09GME6$ FINANCIAL MANAGEMENT OF FAMILY BUSINESS
(C+u(0" F).l*)*+( $ Gu"0* F).ul*=#
3ound Financial =ractices (-)
&anaging "ash Flo$ and =rofits (-)
3trategic Financial =lanning (-)
@aising "a%ital 9n Kour 9$n (-)
@aising "a%ital hrough 4nvestors (-)
Aoing =ublic (-)
1(%loiting &ergers and Acquisitions (-)
"om%ensation (-)
'alancing 3hareholder and "om%any ;eeds (-)
3elling the 'usiness (-)
T+*)l -0
REFERENCES$
1# <ohn Dard* +enise Nenyon M @ouvine)* EFamily 'usiness Ney 4ssuesF* =algrave &ac &illan * ;e$ Kor0* 200C#
2# "arloc0 @#3 and Dard < H* E3trategic =lanning for the Family 'usinessF* =algrave &ac &illan * ;e$ Kor0* 2001#
-# he Family 'usiness &anagement 2andboo0
.# Financial &anagement of Kour Family "om%any
09GME;$ STRATEGIC TOOLS
(C+u(0" F).l*)*+( $ D(%R%N)&')6+1)l#
C,
I&*(+'u.*+& - &odels ools : Frame$or0s# heir use in strategy formulation* e(ecution and evaluation# Himitations# (C)
I&'u0*(= )&' C+!1"**/" )&)l=00 D =orterTs C forces model* 4ndustry attractiveness frame$or0* 3trategic grou%
ma%%ing* 1nvironmental scanning* =orterTs generic strategic frame$or0* &iles : 3no$ frame$or0#
(C)
C+!1)&= R"0+u(."0 I C+!1"**/" C)1)<l*= A&)l=00 D 3D9 analysis* 3=A"1 matri(# For diversified
com%anies or com%anies $ith multi%le business units M '"A matri( * 4/1 attractiveness strength grid* Arand strategy
matri(* 3trategic* @esource* "om%etitive and &anagerial @esources fit analysis# 3trategic cost analysis* value
chains* Activity based costing* 'enchmar0ing* "om%etitive strength assessments and Iuantitative 3trategic
=lanning matri(#(I3=&)
(1C)
S*()*"6= E,".u*+& I E/)lu)*+& D I&* @eengineering* 'est %ractices* 'alanced 3corecard* 3trategy &a%s# (C)
T+*)l -0
REFERENCES $
1# +avid* E3trategic &anagement M "once%ts and "asesF* =rentice-2all 4ndia* 200.
2# hom%son : 3tric0land* E3trategic &anagement M "once%ts and "asesF* ata &cAra$ 2ill* 2001
-# +ess* Hum%0in : aylor* E3trategic &anagement M "reating "om%etitive AdvantagesF* &cAra$ 2ill* 200,
.# 2ill : <ones* E3trategic &anagement M An 4ntegrated A%%roachF* 'i)tantra#* ,
th
1d* 200.
C# 2itt* 4reland : 2os0isson* E3trategic &anagement M "om%etitiveness and Alobali)ationF* 3outh Destern homson
Hearning* 200C
STREAM F$ SYSTEMS MANAGEMENT
09GMF1$ ENTERPRISE RESOURCE PLANNING
(C+u(0" F).l*)*+( $ M0%R%Su2)*>)#
4ntroduction to 1@= M 'enefits M 1@= : @elated echnologies M 'usiness =rocess @eengineering - 3u%%ly "hain
&anagement
(.)
1@= 4m%lementation M Hife cycle M &ethodology M 2idden costs M 9rgani)ing the 4m%lementation M Jendors
"onsultants and Users M A%%lication 3ervice =rovider &odel for 1@= 4m%lementation
(.)
'usiness &odules in an 1@= =ac0age M Finance M &anufacturing M 2uman @esources M =lant &aintenance M
&aterials &anagement M Iuality &anagement M 3ales and +istribution
(.)
9%eration and &aintenance of 1@= 3ystem - &easuring %erformance of 1@= 3ystem - &a(imi)ing the 1@= 3ystem (2)
&anaging 1@= =ro!ects M @is0/Failure factors in 1@= 4m%lementation M &itigating 4m%lementation @is0s M 1@=
failure M 1valuating 1@= =ro!ects
(2)
1@= &ar0et =lace M 3ervice 9riented &ar0et =lace M 1@= and 1-"ommerce M Future +irection of 1@=
(.)
+ata$arehousing M +ata &arts M&eta +ata M rends in +D (.)
+ata &ining M 9HA=- Features and Functions- &odels (2)
'usiness 4ntelligence- Ney =erformance 4ndicators M +ashboards (.)
T+*)l -0
REFERENCES$
1# Ale(is Heon* E1@= +emystifiedF* ata &cAra$-2ill =ublishing "om%any Himited* 3econd 1dition* 2006
2# Ashim @a! 3ingla* E1nter%rise @esource =lanningF* "engage Hearning* 2006
-# &ary 3umner* E1nter%rise @esource =lanningF* =earson 1ducation* 2006
.# Jinod Numar Aarg and ;#N#Jen0ita0rishnan* E1nter%rise @esource =lanning-"once%ts and =racticeF* 2
nd
1dition*
=rentice 2all of 4ndia =rivate Himited* 200-#
C# +avid H#9H39;* E&anagerial 4ssues of 1nter%rise @esource =lanning 3ystemsF* ata &cAra$ 2ill 1dition* 200.#
,# =aulra! =onniah* E+ata$arehousing FundamentalsF* <ohn Diley : 3ons* 4nc* 3inga%ore* 200-
09GMF2$ CNOALEDGE MANAGEMENT
(C+u(0" F).l*)*+( $ M0%R%Su2)*>)#
4ntroduction to Nno$ledge &anagement M N&Ts Jalue =ro%osition M +rivers of N& M Nno$ledge "entric +rivers M (,)
C7
echnology +rivers M 9rgani)ational 3tructure 'ased +rivers M =ersonnel Focussed +rivers M =rocess +rivers M
1conomic +rivers M "reating the 0no$ledge 1dge#
4nformation to Nno$ledge ransformation M "onversion =rocess M Nno$ledge "ategories* com%onents M and Flo$s
in an enter%rise M Nno$ledge &anagement 3ystems and 1(isting echnology M +ifferences $ith +ata Darehouse M
4ntranet M 1(tranet M he 3urvival 4m%erative M +ifficulties and "o%ing &echanisms for Nno$ledge &anagement#
(6)
Nno$ledge &anagement @oad &a% M 4nfrastructural 1valuation M N& 3ystem Analysis* +esign and +evelo%ment M
+e%loyment M &etrics for %erformance 1valuation#
(C)
Nno$ledge Audit and Analysis M =lanning M "onducting the Nno$ledge Audit M 3electing the Audit &ethod M
"hoosing "om%anyTs N 3%ots#
(C)
+esigning the N& eam M eam "om%osition and 3election "riteria M 3i)ing 4ssues M "N9* "49* "F9 : "19 M
relation M 3uccessful "N9Ts echnological and 9rgani)ational Functions#
(,)
T+*)l -(0#
REFERENCES$
1# Amrit i$ana* Ehe Nno$ledge &anagement ool NitF* =earson 1ducation* 3econd 1dition* 200.#
2# 1lias & A$ad : 2assan & Aha)iri* ENno$ledge &anagementF* =earson 1ducation* 200.#
-# 4rma 'ecerra* Avelino* @a!iv 3abher$al* ENno$ledge &anagement and N& 3oft$are =ac0ageF * First 1dition*
=rentice 2all* 200.#
.# odd#@#Aroft* homas = <ones* E4ntroduction to Nno$ledge &anagement5 N& in businessF* 'utter$orth M
2einemann =ublications* 200-#
C# &adanmohan @ao* ENno$ledge &anagement ools and echniquesF* 1lsevier 4ndia =rivate Himited* ;e$ +elhi*
200C#
09GMF-$ SOFTAARE PRO:ECT MANAGEMENT
(C+u(0" F).l*)*+( $ P(+7%S%C%S>)(!)#
4ntroduction to 3oft$are =ro!ect &anagement Activities M =roblems $ith 3oft$are =ro!ects (.)
=ro!ect =lanning : =ro!ect 1valuation M 9vervie$ of 3te%$ise =ro!ect %lanning M 3trategic and echnical
Assessment M "ost 'enefit Analysis
(-)
3election of =ro!ect A%%roach M "hoosing technologies M Daterfall model M J %rocess model M 3%iral model M
3oft$are =rototy%ing
(-)
3oft$are 1ffort 1stimation M "ocomo model - Function %oints - Activity =lanning : @is0 &anagement (-)
3oft$are &anagement =rocess Frame$or0 M Artifacts of 3oft$are =rocess M Dor0flo$s and "hec0 =oints of the
=rocess
(C)
4terative =rocess =lanning M Dor0 'rea0do$n 3tructures M =ro!ect 9rgani)ations and @es%onsibilities (-)
=rocess Automation M &etrics M &anagement and Iuality 4ndicators M &etrics Automation - ailoring the =rocess (-)
@is0 &itigation and &onitoring M "hange &anagement M Iuality &anagement (.)
&anaging modern %ro!ect %rofiles M ;e(t-Aeneration 3oft$are 1conomics M &odern =rocess ransitions (2)
T+*)l -0
REFERENCES$
1# 'ob 2ughes and &i0e "otterell* E3oft$are =ro!ect &anagementF* ata &cAra$ 2ill* ;e$ +elhi* Fourth 1dition* 200,
2# @oger 3# =ressman* =h#+* E3oft$are 1ngineeringF* &cAra$ 2ill* 3i(th 1dition* 200C
-# Dal0er @oyce* E3oft$are =ro!ect &anagement M A United Frame$or0F* =earson 1ducation* 2007#
.# @obert N Dysoc0i* E1ffective 3oft$are =ro!ect &anagementF* Diley =ublishing 4nc* 200,
C# 3hari Ha$rence =fleeger*<oanne &#Atlee* E3oft$are 1ngineering - heory and =racticeF* =earson 1ducation*
3econd 1dition* 2006#
,# Andre$ 3tellman* <ennifer Aeene* EA%%lied 3oft$are =ro!ect &anagementF* 9T@eilly =ublications* 200,
09GMF4$ SOFTAARE PROCESS MANAGEMENT
(C+u(0" F).l*)*+( $ P(+7%S%C%S>)(!)#
4ntroduction M =rocess 'ased A%%roach for =ro!ect 1(ecution M "a%ability &aturity &odel for 3oft$are M =rocesses
M Architecture and +ocumentation M 31=A and 3oft$are =rocess M im%rovement =lanning M =rocess Hife cycle M
(C)
C6
=ro!ect &anagement =rocess#
=ro!ect 4nitiation M =ro%osals and "ontracts M "ustomer and Jendor 4nteraction# (1)
@equirements 3%ecification and &anagement M @equirements Analysis and 3%ecifications M 9verall %rocess M
em%late M @equirements change &anagement M raceability &anagement#
(.)
=ro!ect =lanning M +evelo%ment =rocess M =rocess ailoring# (.)
=rocess +atabase and =rocess "a%ability 'aseline M 3oft$are &etrics and =rocess management M =rocess Assets
M 'aseline "reation M +evelo%ment M =rocess 4m%rovement and analysis#
(.)
1ffort 1stimation and 3cheduling M 1ffort 1stimation &odels M 'ottom u% 1stimation M o% +o$n 1stimation M
3cheduling M 9verall M +etailed 3cheduling#
(-)
Iuality =lanning and +efect 1stimation M 3oft$are Iuality and +efects M =rocedural A%%roach M Iuantitative
A%%roach M =lanning M 1stimating#
(-)
=ro!ect &anagement =lan M =lanning M rac0ing M "onfiguration &anagement M +ocument "ontrol M 'aseline M
"onfiguration "ontrol M Jersion / @evision ;umbering#
(.)
=ro!ect Audits M Audit =rocess M =lanning M Auditing M Follo$ u% M Audit Analysis# (2)
T+*)l -0
R"7"("&."0 $
>1? <alote =an0a!* E"&& in =racticeF* 1
st
1dition* =earson 1ducation* ;oida* 4ndia* 200.#
>2? 2um%hrey D 3* E&anaging the 3oft$are =rocessF* =earson 1ducation* 3inga%ore* 200C#
>-? 3te%hen 2# Nan* E&etrics and &odels in 3oft$are Iuality 1ngineeringF* =earson 1ducation* 200.#
>.? @e( 'lac0* E&anaging the esting =rocessF* Diley +reamtech 4ndia (=) Htd#* 200.#
>C? &ary 'eth "hrissis* &i0e Nonrad* 3andy 3hrum* E"&&4 5 Auideline for =rocess 4ntegration and =roduct
4m%rovementF* =earson 1ducation* 200.#
09GMF9$ E-C+!!"(."
(C+u(0" F).l*)*+( $ Gu"0* F).ul*=#
H(0
4ntroduction to 1-'usiness and 1-"ommerce* Unique feature of 1-commerce* 1-commerce 4 and 44 (2)
1-commerce 'usiness &odels* '2"* '2'* "2"* =2=* &-commerce* 'usiness &odels in 1merging 1-commerce
areas
(.)
1-commerce 4nfrastructure* 4nternet echnology 'ac0ground* 4nternet =rotocols and Utility =rograms* 4nternet 44*
'enefits* Dorld Dide Deb* &ar0u% Hanguages* 4nternet and Deb
(-)
'uilding 1-commerce $ebsite* 4n-2ouse vs 9utsourcing* "hoosing server soft$are* &erchant 3erver soft$are*
"hoosing the hard$are* +emand side and 3u%%ly side* 1-commerce site tools
(-)
3ecurity and 1ncry%tion* 1-commerce security environment* 3ecurity threats* echnology solutions* 1ncry%tion
methods* =olicies and Ha$s
(.)
1-"ommerce =ayment 3ystems* "redit "ard ransactions* '2" +igital =ayment 3ystems* '2' =ayment 3ystems* (.)
1thical* 3ocial and =olitical 4ssues in 1-commerce* =rivacy and 4nformation @ights* 4ntellectual =ro%erty @ights*
Aovernance* =ublic 3afety and Delfare
(-)
'2' 1-"ommerce 5 3u%%ly "hain &anagement and "ollaborative "ommerce* ;et &ar0et%laces* =rivate 4ndustrial
;et$or0s
(.)
1-'usiness 3trategy* Aligning 4 $ith business strategy* he role of 4 in facilitating e-commerce* "ritical success
factors in %lanning and e(ecution for e-commerce
(-)
otal -0
R"7"("&."0
1# E1-commerce 'usiness* echnology and 3ocietyF* by Nenneth "#Haudon* "arol Auercio raver* =earson
1ducation =rivate Htd#
2# E3trategic &anagement of e-'usinessF* by 3te%hen "hen* Diley =ublications* 2001
-# 1lectronic "ommerce5 A &anagerial =ers%ective* 1fraim urban* +avid Ning* <ae Hee and others* =rentice 2all
200.* -
rd
1dition#
C9
09GMF6$ O<2".* O("&*"' A&)l=00 )&' D"06& 4*> UML
(C+u(0" F).l*)*+( $ Gu"0* F).ul*=#
H(0
O<2".* +("&*"' 1(+6()!!&6 $ =rinci%les of 99 design* 9b!ects* classes* messages and methods* decou%ling for
fle(ible soft$are* y%es and ob!ect s%ecifications
(2)
I&*(+'u.*+& *+ UML 5 &odels and modeling* Unified &odeling Hanguage* +esign models and code (2)
M+'"l&6 4*> +<2".*0 5 9b!ect %ro%erties* Hin0s* Associations* =olymor%hism* +ynamic 'inding (.)
Bu0&"00 M+'"l&6 5 4nformal requirements* Use case modeling* +escribing use cases* 3tructuring and com%leting
the use case model
(.)
S=0*"! A&)l=00 5 9b!ect +esign* 3oft$are Architecture* Use case reali)ation (2)
S=0*"! D"06& 5 @eceiving in%ut from the user* =roducing 9ut%ut* +ata 3torage* +esign &odel (.)
I!1l"!"&*)*+& 5 +iagrams and strategies* 4m%lementation of classes* associations and o%erations (2)
Cl)00 )&' O<2".* D)6()!0 5 +ata ty%es and classes* Associations* Aenerali)ation and s%eciali)ation*
Aggregation* "om%osition* ;-ary associations* Iualified associations
(2)
I&*"().*+& D)6()!0 5 "ollaborations* "lassifier roles* Association roles* 9b!ect creation and destruction* role
multi%licity and iterated messages* &ultiob!ects* "onditional messages
(2)
S*)*" .>)(*0 $ 3tage de%endent behaviour* 3tate* events and transitions* 4nitial and final states* Auard conditions*
Action* Activities* "om%osite states* 2istory states* Activity states
(2)
C+!1+&"&* D)6()!0 5 +e%endencies* "om%onents and artifacts* "om%onent diagrams* "om%ilation
de%endencies* "om%onents and interfaces
(2)
C+&0*()&*0 5 3tandard "onstraints* 9b!ect "onstraint Hanguage* 9"H data ty%es and o%erations* 3tereoty%ed
constraints and generali)ation
(2)
otal -0
@eferences5-
1# &ar0 =riestley* E9b!ect-9riented +esign $ith U&HF* 3econd 1dition* ata&cAra$ 2ill* 200C
2# Ali 'ahrami* E9b!ect-9riented 3ystems +evelo%ment using Unified &odeling HanguageF* &cAra$ 2ill 4nternational
1ditions* 1999
-# <ames @unbaugh* &ichael 'laha* Dilliam =remerlani* Frederic0 1ddy* Dilliam Horensen* E9b!ect 9riented &odeling
and +esignF* =rentice 2all =ublications* 3eventh 1dition* 1999
.# 'ernd 'ruegge* Allen 2 +utoit* E9b!ect 9riented 3oft$are 1ngineeringF* =earson 1ducation* 2002
09GMF;$ D)*) M&&6 )&' A)(">+u0&6 A11l.)*+&0 & Bu0&"00
(C+u(0" F).l*)*+( $ Gu"0* F).ul*=#
H(0
4m%act of +ata mining-"ustomer relationshi%s-managing customer relationshi%s-connection bet$een data mining
and data $arehousing
(-)
Foundation5 he technology and tools-+ata$arehousing com%onents-architecture* database* sourcing* acquisition*
cleanu% and transformation tools* metadata* access tools* data marts* administering and managing a database*
im%act of the $eb in data$arehousing
(-)
+ata mining overvie$- 3co%e* need* effectiveness of data mining* embedding data mining into %rocess* state of the
industry* data mining methodology* ty%es of data mining a%%lications
(-)
"lassical techniques-3tatistics* neighbourhoods and clustering
;e(t generation techniques-rees* net$or0s* rules
(-)
Dhen to use data mining-@ight technique* case for embedding data mining* measurement of accuracy* e(%lanation
and integration in data mining
(-)
'usiness value of data mining- "ustomer %rofitability* customer acquisition* cross-selling* customer retention*
customer segmentation
(C)
Neys to building the solution-building a business case* uncovering needs for data mining* defining business value*
the costs
(C)
+e%loying data mining for "@&-collecting customer data* scoring your customers* o%timi)ing "@& %rocess*
overvie$ of data mining tools
(C)
otal -0
@eferences
>1? 'erson A* 3mith 3 and hearling N* E'uilding +ata mining A%%lications for "@&F* ata &cAra$2ill* 2000
,0
```````````````````````````
STREAM G$ OPERATIONS AND TECHNOLOGY MANAGEMENT
09GMG1-OPERATIONS MODELING AND SIMULATION H(0
(C+u(0" F).l*)*+( $ D( N F/"5% D( : S"55H>)(#
INTRODUCTION-+efinition* uses* history* modeling basics-ob!ects* elements* statistical distributions*
bloc0 diagramming* flo$chart* %rocess %erformance analysis* %rocess 0no$ledge directory* %rocess
variation analysis* %rocess flo$ animation* $or0flo$ monitoring* modeling ste%s-assessment and
%lanning* im%lementation* measurement and continuous im%rovement* benefits of simulation
(.)
ASSESSMENT AND PLANNING-Assessment %lanning activities
3electing simulation soft$are- 1valuation criteria- functionality* usability* reliability* maintainability*
scalability* customer services* cost of o$nershi%
(.)
IMPLEMENTATION-3imulation %ro!ect %lanning* data collection and analysis* cause and effect
relationshi%s* distinguishing variables* data requirements* model building and validation* conducting
e(%eriments and analy)ing results
(.)
MODELING DYNAMIC BEHAFIOUR- =rocess vs activity* to% do$n and bottom u% a%%roaches*
activity modeling* resource modeling* transaction modeling* connectors and connection ob!ects*
advanced modeling functions
(.)
PROCESS SIMULATION ANALYSIS- =erformance measures-cycle time* transaction count* activity
cost* resource utili)ation* $ait time* queue length# y%es of statistical model in%ut* statistical analysis
of out%ut- single and multi%le scenario out%uts* best solution selection
(2)
MEASUREMENT AND CONTINUOUS IMPROFEMENT-&easurement* feedbac0 and re%orting*
measurement %rocess* continuous im%rovement* successful cases in simulation
SIMULATION IN PROCESS REDESIGN- 4ntroduction* '=4 a%%roaches-benchmar0ing* %rocess
redesign* =rocess reengineering* FA3* 24# Five %hases of %rocess redesign
(.)
SIMULATION EBERCISES- Daiting lines* su%%ly chains* manufacturing %rocesses* %ro!ects (6)
T+*)l -0
R"7"("&."0
1# 2arrington 2 <ames* umay Nerim* 3imulation &odeling &ethods* &2* 2009
2# 2artvigsen +avid* 3imIuic0* =rocess 3imulation $ith 1(cel* 3econd 1dition* =rentice 2all* 2006
-# <erry 'an0s et al* +iscrete event simulation* =earson education* 200,#
09GMG2-TOTAL 8UALITY MANAGEMENT
(C+u(0" F).l*)*+( $ D( N F/"5, D( : S"55H>)(#
INTRODUCTION-"once%t of quality* im%ortance of quality* quality gurus and their %hiloso%hy-+eming*
<uran* "rosby* evolution of total quality* frame$or0s for quality-'aldrige a$ard* +eming a$ard*
1uro%ean a$ard* 439 9000* com%arison of various frame$or0s* quality and com%etitive advantage*
quality and differentiation strategies
(6)
ISSUES OF 8UALITY5 "ustomer su%%lier relationshi%s* designing organi)ations-functional design*
redesign for quality* %rocess design* %rocess im%rovement* %rocess control* %rocess management*
seven $astes in organi)ations* lean management-focus* roadma%
(,)
TOOLS AND TECHNI8UES5 +esign tools-IF+* F&1A* "once%t 1ngineering* Iuality %lanning tools-
3even ne$ management tools* "ontinuous im%rovement tools-3even tools of quality control* =+3A*
si( sigma* 0ai)en blit)* benchmar0ing
(10)
H R ISSUES IN 8UALITY5 eam$or0-im%ortance* ty%es of teams in quality# 1m%o$erment-
im%ortance* %rinci%les* motivation# Headershi%* 9rganisational change-im%ortance* quality culture*
sustaining change
(,)
T+*)l -0
R"7"("&."0
1# 1vans < @* otal Iuality management* First %rint* "engage Hearning* 2006
2# 1vans < @ and Hindsay D &* Ehe &anagement and "ontrol of qualityF* ,
th
edition* "engage Hearning* 2006#
-# 'esterfield + 2 &ichna " '* 'esterfield A 2 and 3acre & '* Eotal Iuality &anagementF* 6
th
ed#* 4m%ression
=earson 1ducation* +elhi* 2006#
.# 3hailendra ;igam* EI&# An 4ntegrated a%%roachF* 1(cel 'oo0s* ;e$ +elhi* 200C#
C# 'agchi =* 439 9000* E"once%ts &ethods and 4m%lementationF* 2
nd
edition* Dheeler =ublishing* ;e$ +elhi* 199,#

09GMG--SUPPLY CHAIN INTEGRATION AND MANAGEMENT
(C+u(0" F).l*)*+( $ D( N F/"5, D( : S"55H>)(#
INTRODUCTIO;-+efinitions* sco%e* im%ortance* evolution* issues involved* bull$hi% effect* 'eer
distribution game* efficient and res%onsive su%%ly chains* e(tended su%%ly chain
(.)
UPSTREAM ISSUES-=urchasing management* creating %urchasing relationshi%s* strategic sourcing* (6)
OPERATIONS ISSUES-+emand forecasting and "=F@* aggregate %lanning and inventory %olicy*
1@=* <4 and I& issues in su%%ly chain
(.)
DOANSTREAM ISSUES-rans%ortation-im%ortance* management# "@&* location decisions* service
res%onse
(6)
INTEGRATION AND MEASURES-4ntegration* 3"9@ model metrics* balanced score card (,)
T+*)l -0
,1
R"7"("&."0
1# 3unil "ho%ra* &iendel =eter* E3u%%ly "hain &anagement5 3trategy* =lanning and 9%erationsF* 2
nd
ed#* =earson
1ducation* 200,
2# 3imchi-Hevi +* Namins0y = and 3imchi-Hevi 1* E+esigning and &anaging the 3u%%ly "hain5 "once%ts*
3trategies and "ase 3tudiesF* 2
nd
ed#* ata &cAra$ 2ill =ublishing "om%any* ;e$ +elhi* 200,
-# Disner* an* and Heong* =rinci%les of 3u%%ly "hain &anagement5 A 'alanced A%%roach* First 1d* "engage
Hearning* 2006
.# 3hah <anat* 3u%%ly "hain &anagement* First 1d* =earson Hearning* 2006
09GMG4- MANAGEMENT OF RID AND INNOFATION
(C+u(0" F).l*)*+( $ D( N F/"5, D( : S"55H>)(#
T".>&+l+6.)l I&&+/)*+& )&' C(")*/*= - ;ature * =rocess and 4m%ortance of echnological 4nnovation - @:+ and
1conomic +evelo%ment - =roduct +esign* &ar0eting and "onsumer - 4nnovation and "reativity
(,)
S*()*"6. C+&0'"()*+&0 - @:+ as a "or%orate Function - @:+ @esources - =artnershi% in 4nnovation
(.)
O(6)&0)*+& 7+( RID )&' I&&+/)*+& - 2@& 4ssues in 4nnovation and @:+ - Headershi% and @:+ &anagement -
9rganisation +esign and 3tructure for @:+ - @:+ =ro!ect &anagement - &easurement* 1valuation and Assessment
of @:+
(6)
M).(+ C+&0'"()*+&0 - ;ational @:+ 4nfrastructure and 4nstitutional Frame$or0 - Fiscal : 9ther 4ncentives and
=romotional/3u%%ort &easures - 4ndustry* 4nstitutional and Aovernment "o-o%eration
(7)
I00u"0 & RID M)&)6"!"&* - "ommercialisation of @:+ - &anagement of 4=@s - Financing of @:+ =ro!ects -
@ole of "onsultants in @:+
(C)
T+*)l -0
R"7"("&."0$
1# rott =* E4nnovation &anagement and ;e$ =roduct +evelo%mentF* Financial imes* =earson =ublishing* +elhi*
2000#
2# &artin &<"* E&anaging echnological 4nnovation 1ntre%reneurshi%F* @eston =ublishing "om%any* Jirginia*
196.#
-# instad <1* E2o$ to &anage the @ : + 3taffF* Amacom* U3A* 1991#
.# 3atya$rat =on0she* Ehe &anagement of 4ntellectual =ro%ertyF* U'3 =ublishers* ;e$ +elhi* 1991#
C# &argaret A# Dhite and Aarry +# 'ruton* he &anagement of echnology and 4nnovation5 A 3trategic
A%%roach* "engage Hearning* 2007#
,# 1ric Jon 2i%%el* he 3ources 9f 4nnovation* 9(ford University =ress* 1966
09GMG9- TECHNOLOGY MANAGEMENT
(C+u(0" F).l*)*+( $ D( N F/"5, D( : S"55H>)(#
A R"/"4 +7 T".>&+l+6= M)&)6"!"&* D 4ntroduction - echnological 4nnovation - echnology Forecasting
(-)
T".>&+l+6= S*()*"6= - 'usiness "om%etitiveness and echnology 3trategy - echnology 3trategy and Headershi%
(C)
D"/"l+1!"&* +7 T".>&+l+6.)l C)1)<l*"0 )&' O(6)&H&6 7+( T".>&+l+6=- +evelo%ing echnology- 'ased
"a%abilities - 4nternational 4ntellectual "a%ital Ha$ - echnology "a%abilities +evelo%ment5 +iffusion and
Ada%tation
(C)
M)&)6"!"&* I00u"0 - =eo%le and 9rgani)ation 4ssues - "haracteristic of 4nnovative Firms - echnology 4nterface
$ith the &ar0et5 "ustomer and 3u%%liers
(C)
T".>&+l+6= M)&)6"!"&*, O1"()*+&)l S=0*"!0 S*()*"6=, )&' Bu0&"00 C+!1"**/"&"00 I&*"(7)."0 - &ar0et
4ntegration $ith echnology M Accountability $ith 3hareholders
(,)
,2
D".0+&0 )&' I!1l"!"&*)*+& +7 N"4 T".>&+l+6= )&' E-Bu0&"00 T".>&+l+6= D"/"l+1!"&*0 - =erformances
4m%act of the ;e$ echnology - 4nternational 1-business &anagement
(,)
T+*)l -0
R"7"("&."0$
1# 2arrison* ; and 3amson +* Eechnology &anagement5 e(t and 4nternational "asesF* &cAra$ 2ill* ;e$ Kor0* 2002#
2# +i$an =* E=roductivity and echnology &anagementF* +ee% and +ee% =ublications* ;e$ +elhi* 1997#
-# Aaynor A 2* E2andboo0 of echnology &anagementF* &cAra$-2ill* ;e$ Kor0* 199,#
.# 3)a0onyi @* E2and 'oo0 of echnology &anagementF* Jiva 'oo0 (=) Htd#* ;e$ +elhi* 199,#
C# &argaret A# Dhite and Aarry +# 'ruton* he &anagement of echnology and 4nnovation5 A 3trategic A%%roach*
"engage Hearning* 2007
09GMG6 -PRO:ECT MANAGEMENT
(C+u(0" F).l*)*+( $ D( N F/"5, D( : S"55H>)(#
I&*(+'u.*+& &odern %ro!ect management-&eaning* 4m%ortance* current issues# 9rgani)ation
strategy* %ro!ect selectionP 3tructure and culture
(10)
D"7&&6 *>" 1(+2".** 3co%e of %ro!ect* =ro!ect %riorities* D'3* "oding* 3tructure* &atrices
E0*!)*&6 %ro!ect time* costs- +evelo%ing %lan-&anaging ris0-3cheduling resources and duration
(6)
L")'"(0>1* 3ocial net$or0* ethics* rust* Iualities
M)&)6&6 *>" 1(+2".* *")! Mfive stages-building team* Jirtual team* %itfalls*-=artnering-
4m%lementation * "om%letion* effort fails* "ustomer relations#
(,)
P(+6("00 )&' 1"(7+(!)&." measurement and evaluation-=ro!ect audit and closure* 4nternational
=ro!ects#
(,)
otal -0
R"7"("&."0
1# "liford F# Aray and 1ri0 D# Harson* =ro!ect management-the managerial %rocess* ata &cgra$-hill* hird
edition* 2009#
2# <effrey N# =into* =ro!ect management- Achieving com%etitive advantage* =earson 1ducation* first ed# 2009#
-# Aido 4 "lements* =ro!ect management* "engage Hearning* First 1d# 2009#
.# 2arvey &aylor* =ro!ect &anagement* =earson education* 200-#
09GMG;-SIB SIGMA
(C+u(0" F).l*)*+( $ D( N F/"5, D( : S"55H>)(#
I&*(+'u.*+& $ 2istory of continuous im%rovement M Jalue and foundations of 3i( sigma and Hean-
A%%lications- 1nter%rise leadershi% res%onsibilities# M "hange management
(6)
O(6)&H)*+&)l 1(+2".* !)&)6"!"&* !")0u("0- 4m%act of stac0 holders* "( requirements*
'enchmar0ing* %erformance measures
T")! !)&)6"!"&*- Formation* Facilitation * +ynamics*
(,)
D"7&", M")0u(", A&)l=H", I!1(+/" )&' C+&*(+l *".>&Ju"0 MJoice of customer* %ro!ect charter*
trac0ing* +ata collection * &easurements * 'asic statistics* =rocess ca%ability* data analysis tools*
Failure mode* AA=* root cause* $aste analysis* +91* 9"* Nai)en* 3="* =&*
(12)
D"06& 7+( 0, 06!) F()!" 4+(50 )&' A11l.)*+&0- "ommon +F33 methods* +FR* 3%ecial
design tools#
(.)
T+*)l -0
R"7"("&."0
1# #&# Nubia0 and +onald D# 'enbo$* he certified si( sigma 'lac0 belt 2andboo0* =earson education* 3econd
1d#* 2010#
2# +avid &# Hevine* 3tatistics for si( sigma green belts-$ith &iniab and <&=* =earson %o$er* First im%ression*
2006#
-# Aeorge Alu0al and Anthony &anos* Hean Nai)aen5 A sim%lified a%%roach to %rocess* A3I %ublications* 2007#
.# 1van* An 4ntroduction o 3i( 3igma : =rocess 4m%rovement* 2007
C# Hindsay* 1vans, 4ntroduction to 3i( 3igma* homson 3outh-Destern* First edition
EMERGING TRENDS IN MANAGEMENT D COURSE MODULES
09GMA10 $ MICROFINANCE
C+u(0" D"0.(1*+&$
he course $ould cover a breadth of to%ics* from defining $hat microfinance is and ho$ it is formed to understanding
o%erations# he course $ould be of %articular interest to individuals in the international develo%ment field $ho $ish to gain
a dee%er understanding of microfinance* or those ne$ to the field and $anting to e(%and their 0no$ledge#
,-
C+u(0" C+&*"&*$
Dhy and ho$ microfinance o%erations gro$ to %rovide financial services to %oor and lo$-income %eo%le on a
sustainable basis#
'est %ractices and delivery models from successful %ractitioners and institutions around the $orld* from Hatin
America to Africa to Asia and the Arab 3tates#
1conomics of &icrofinance and 'eyond M =roduct costing* 4nterest @ates
3caling u% and &easurement of 4m%act
Financial 4nclusion
ONE CREDIT COUSES 2010 -2011
09GMA11$ INFRASTRUCTURE FINANCE
C+u(0" D"0.(1*+&$
Financing ma!or facilities and %ro!ects is a critical issue in %ublic %olicy# he design and im%lementation of %ublic
$or0s %ro!ects are vital activities* not only to economic develo%ment* but also to sustaining commerce and %roviding for
everyday life# his course deals $ith the %lanning* budgeting and financing of ma!or ca%ital %ro!ects* other$ise 0no$n as
infrastructure# 3uch areas as air* $ater and surface trans%ortation* environmental %ro!ects* %ublic utilities and other ma!or
%ublic $or0s are e(amined# #
C+u(0" C+&*"&*$
1# Fundamentals of ca%ital %ro!ect financing %lanning and analysis- conce%ts of economic and financial returns-
cost of ca%ital* social cost-benefit analysis discounting ris0 and re$ard (-)
2# Jarious o%erating and financing structures - '9* '99* 'H9* +'9 (1)
-# 3ources of finance* 1valuation of sources* %ro!ect finance structure in international %ers%ectives* %rofitability
trends* government regulations (-)
.# international and emerging ca%ital mar0ets- Financial mar0ets and ban0s* intergovernmental grants and loans-
rans%ortation finance* high$ays and toll facilities* air%orts* %orts and terminals (-)
ONE CREDIT COURSE 2010-2011
09GMA12$ TRADING MECHANISM OF STOCC MARCET
C+u(0" D"0.(1*+&$
he course $ould facilitate the student %artici%ants to 0no$ about the various stages involved in the trading %rocess of
stoc0 mar0et# 4t elevates them to understand the %ractices $hich are very inevitable for trading in the mar0et# he course
$ould develo% a level %laying %latform for them to enrich 0no$ledge on the %rogress of mar0et $ith reference to the
recent develo%ments
C+u(0" C+&*"&*0$
I% C)0> S"6!"&* 6 H+u(0
@egistration of client information to the bro0er (NK")
9%ening of +emat account
rading account o%ening
"ontract ;ote
ransaction 4d
=lacing an order
3ettlement (B2) and "learing
II% Fu*u("0 )&' O1*+&0 (FIO#-S*+.50 4 H+u(0
3tri0e %rice
&argins M4nitial &argin* &aintenance &argin and &ar0 to &ar0et &argin
3ettlement and "learing
,.
MARCETING STREAM
ONE CREDIT COURSE 2010-2011
I. (09GMB10)Mar!"#$% &'r S()"a#$a*#+#",
G(""& !)(5"*&6 is the mar0eting of %roducts that are environmentally safe# 4t incor%orates a broad range of activities*
including %roduct modification* changes to the %roduction %rocess* %ac0aging changes* as $ell as modifying advertising#
S=ll)<u0 D (10 H+u(0#
Evolution Of Green Marketing
Greenhouse gas reduction market
Popularity and effectiveness
Green marketing cases
a. Philips Lights Marathon
. !ar sharing services
c. Electronics sector
d. "ntroduction of !#G in $elhi
MARCETING STREAM
2010-2011
II. (09GMB11) T-! E.!r%#$% I$/#a$ C'$)(.!r Mar!"
4ndiaTs economic gro$th has accelerated significantly over the %ast 2 decades and so* too has the s%ending %o$er of its
citi)ens# @eal average household dis%osable income has roughly* doubled since 196C# Dith rising incomes household
consum%tion has soared and a ne$ 4ndian middle class has emerged# his course %rovides insights into one of most
im%ortant trends in the $orld economy over the ne(t t$o decades - the integration of $ell over a billion ne$ consumers
from emerging economies into global mar0et%lace#
S=ll)<u0 D (10 H+u(0#
Introducton
he quadru%ling of 4ndian consum%tion
he future develo%ment of the urban mar0et
he future develo%ment of the rural mar0et
2o$ consum%tion %atterns $ill change#
9%%ortunities and challenges
he 'ird of gold flies again
,C
MARCETING STREAM
2010-2011
III%(09GMB12# S+.)l N"*4+(5 M)(5"*&6
S=ll)<u0 D (10 H+u(0#
%asics & Elements of #et'ork Marketing
(trengths & 'eakness
!ase $iscussion
HUMAN RESOURCE STREAM
ONE CREDIT COURSE 2010-2011
EMERGING TRENDS IN MANAGEMENT
(09GMC10# $M&', B+'=, A*!) (MBA# $ A& ",1l+()*+&
T!"$ 10 >+u(0
&ind* 'ody* Atma and their alignment M An investigation through the branches of 4ndian %hiloso%hy (, hours)
2ealthy 'ody* 2ealthy &ind M y%es of Food* @ole of ;utrition (1#C hour)
&an* 3ociety* ;ature and Aod M he interconnection (1#C hour)
Unity in +iversity M A Jedantic =ers%ective ( 1 hour)
(09GMC11# $M)& M)&)6"!"&*$ P"(01".*/"0 +& P"+1l" P().*."0 7(+! S.(1*u("0
T!" $ 10 >+u(s
Headershi% e(am%les from 3cri%tures M <esus "hrist as a ransformative Header (2#C hours)
1thical issues in @amayana and &ahabharatha (2#C hours)
ransformative +ialogue M Hord Nrishna and Aru!una (2#C hours)
;atural 1nvironment as a eacher M Uddava Aita M he conversation bet$een Kayati and Jodhya (2#C hours)
(09GMC12# $B"&6, U&.+&'*+&)l
T!"$ 10 >+u(0
Unconditional Acce%tance* Unconditional Aiving (2 hours)
Unconditional @eceiving* 1(am%les of Unconditional 1(istence among various living and non-living beings ( 2
hours)
+ifference bet$een EFreedom ofF and EFreedom fromF ( 2hours)
4s there something 0no$n as EFree DillF\ (2 hours)
About Hove ( 2 hours)
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